Social Media is fast becoming the cheapest form of Marketing and a way of connecting with clients and bonding them to the Veterinary Practice. A well designed static website page simply advertising the Veterinary Practice,address and phone number to clients is now considered to be outdated.
Social Media has enabled clients to interact with the Veterinary Practice in ways that a few years ago would have seemed to be impossible. It is true to say that clients judge your Veterinary Practice on the quality of the website and added Social Media sites.
New clients who are researching for a Veterinary Practice to look after their pets, firstly check out the Practice website and look at social media sites such as Facebook to see the reviews of current clients. Social Media is a major new Marketing strategy and must not be ovelooked as a tool to gain and keep clients bonded to the Practice.
It is important when choosing a company to design the Practice Website that you ask whether they website design or are website design Marketers. Website designers will build a site that is pleasing to the eye and has specific information that you feel is important in the promotion of your Practice. Website design Marketers will build a website that is pleasing to the eye but can also Market your business by building in Marketing strategies for collecting client information and operating Social Media sites. It is important that the website can be viewed on a mobile phone or hand held device as Mobile Media Marketing is predicted to take off.
The key sites to use for Social Media are:
Social Media is evolving all the time and new formats are being developed all the time. Pinterest is a new Social Media format designed to direct clients to a specific place or site. It is important to remember that all the Social Media sites you sign up to should be for business use only.
To ensure Social Media is positive for your Practice it is important to have in place terms and conditions for clients and a Social Media and communications Policy for all employees explaining acceptable and unacceptable usage.
Social Media is powerful and should not be underestimated.