Dimension Eighty Eight has come up with some top 10 Tips to Market your Practice cost effectively. Working with Veterinary Practices up and down the country these tips really do work!

Tip 1- Information Pack

Design a Practice information Pack that looks smart and can keep information about your practice and services in one handy place. Clients in an emergency situation regarding their pet will need to have information to hand - Out of hours Emergency service numbers.

Tip 2 - News Letters

On the website write a quarterly news letter to update clients about your Practice and any new staff members. Include special offers and advise clients about Health Care and Kitten/ Puppy Clubs.

Tip 3 - Fridge Magnets

Every member of the Family uses the fridge during the day. This is where most family members leave information. In an emergency or to book an appointment for their pet your Practice Phone number and website is very useful and at hand on the fridge. How many magnets do you have on your fridge?

Tip 4 - Car stickers / Bumper stickers

How many clients do you have? Car stickers and Bumper stickers are a cheap form of Marketing and can be handed out at reception by your staff. Clients who are pleased with your Practice will put them in or on their car. Just imagine 1000 clients advertising your practice and driving all over the country!

Tip 5 - Company Car or Van

Company cars or vans are another way of advertising your practice. Get the car or van sign written with your practice name, phone numeber, website etc. Once the vehicle has been sign written park it in prominent parking spaces outside the practice,supermarket,when out and about, taking the dog for a walk at the beach.

Tip 6 - Local Supermarket

Supermarket customers are loyal to brands. Ask community supermarkets if you can advertise outside their doors by having a staff member dressed up as an animal and handing out leaflets highlighting your services.

Tip 7 - A Frame 

Purchase an A Frame to put outside the Practice directing clients to your door. Keep the A frame up to date and put in special offers. You may need council permission and also make sure it cannot blow away in high winds.

Tip 8 - Signage

Signage is an important Marketing tool. Make sure your phone number is large and prominent. People driving past the practice or sitting in traffic will look around and if it is their regular route they will subconciously remember the number. Ensure opening times and phone numbers are easy to find.

Tip 9 - Retail

Turn your waiting room into profit by designing a retail space in your practice. Dimension 88 can help you to design a retail space and train your team.

Tip 10 - Networking

Networking with local community groups and giving talks at local venues, can increase the practice brand and get people talking about your services. Word of mouth is the most powerful form of Marketing and it is free!

Think of Marketing your Practice and add a new dimension to your business.

dimension88.co.uk