The new system allows members to subscribe to a daily, weekly or monthly email digest summarising recent discussion topics raised by colleagues, replies to ongoing conversations and the latest veterinary news published on the site.
Crucially, the subscription settings for the digest have been placed prominently in the title bar across most pages of VetSurgeon, making it very easy for members to change their preferences at any time.
For example, you might choose to receive daily updates while following an interesting discussion, before switching back to a weekly or monthly digest once the conversation has run its course — or switch it off entirely when you’re on holiday.
The change is intended to make it easier for veterinary surgeons to engage in professional discussion outside the algorithm-driven environment of social media platforms.
While social media groups have become a common venue for professional conversation, they also have structural limitations.
Posts and replies are filtered by algorithms, discussions very quickly disappear into fast-moving feeds and useful exchanges of professional information can be difficult to find later.
They can also encourage echo chambers, with users primarily exposed to views similar to their own, while the format of short comments and rapid replies can make it difficult to express complex reasoning or nuanced clinical judgement.
Another limitation is provenance.
In many social media discussions it is not always clear who contributors are, what experience they bring to a topic, or the context in which advice is being offered.
Veterinary medicine is, fundamentally, a scientific profession.
Progress depends on the exchange of experience, the testing of ideas and the careful discussion of evidence.
Platforms that favour speed, brevity and engagement metrics are not always well suited to that kind of conversation.
Forums such as VetSurgeon allow discussions to develop in a more structured way.
Threads remain searchable and can be referred back to months or years later, replies appear in sequence rather than being prioritised by engagement metrics, and contributors post under identifiable profiles that provide context for their views and experience.
For veterinary surgeons, time spent reading and reflecting on professional discussions also contribute towards continuing professional development (CPD) requirements, using the built-in feature to record time spent on a discussion.
Until now, however, one drawback of forum discussions has been the volume of email notifications generated when users subscribe to individual threads.
The new digest system is designed to solve that problem by allowing members to stay informed about discussions without receiving a constant stream of individual alerts.
Just one digest — daily, weekly or monthly.
Several new discussion threads have already appeared on the forum as members start using the new system, covering things like anti-parasitic prescribing, the oddest things you've taken out of a dog's gut, choline deficiency, and the people who have made the biggest mark on your career.
Come and join us! Join an existing discussion or post a question.
And whilst you’re there, choose a daily, weekly or monthly digest to follow along.
Behind the redesign was one simple question: what will make prospective candidates more likely to respond to a job advert?
Everything has been designed to reduce friction and present the information candidates want to see in a clear, professional format.
There is no requirement to create an account or apply through a messaging system.
In an increasingly impersonal world where CVs are often filtered by algorithms, many candidates simply want to pick up the phone or send an email directly to the employer.
The new format also addresses some of the limitations of recruiting through social media platforms such as Facebook, where jobs posted into feeds can quickly disappear from view and are only seen by people who actively use those platforms.
By contrast, jobs posted on VetSurgeon remain live for a month, are optimised for Google search, shared with subscribers, and featured roles are highlighted in the VetSurgeon newsletter.
At the same time, each advert provides a professional “shop window” that practice teams can easily share across their own social media channels.
VetSurgeon Jobs is currently free to use while the new advert format is beta tested.
Practices interested in trying the new format can post a vacancy now and see how their advert appears both on the site and when shared across social media.
https://www.vetsurgeon.org/veterinary-jobs
For example, a human generic paracetamol/codeine tablet costs approximately 3p at wholesaler prices.
By comparison, an almost identical licensed veterinary equivalent costs ten times as much.
The requirement for veterinary surgeons to prescribe expensive veterinary-licensed medications over cheaper unlicensed medications or drugs licensed for human use was first introduced though EU Directive 2001/82/EC in 2001, which the UK was legally required to implement in the form of the Veterinary Medicines Regulations 2013.
The main objectives of the EU directive were to safeguard public health by regulating medicines used in food-producing animals, to ensure the health and welfare of animals by requiring veterinary medicines to be authorised based on quality, safety and efficacy, to facilitate the free movement of medicines between member states and to encourage pharmaceutical innovation.
Whilst there is a strong rationale for the use of licensed medicines in food-producing animals, primarily to protect the public from medicine residues, the case for cats and dogs is weaker.
Furthermore, there is no evidence that legislators considered the increased cost to pet owners of implementing Directive 2001/82/EC, and the potential unintended consequences.
14 years later, this new research shows that the Veterinary Medicines Regulations 2013 may in fact harm companion animal welfare and stifle pharmaceutical innovation.
In terms of harm, the survey found that 38.8% of veterinary surgeons noted that owners are unable to afford the veterinary licensed drugs they are obliged to prescribe between 1-4 times per week.
Another 25.8% of vets said this happened very often, ie at least once a week.
Another 24% said it happened at least once a month.
From these figures, the authors calculated that 438,000 owners may be unable to afford vet licensed drugs over cheaper human-use generics.
In requiring vets to prescribe veterinary-licensed medications, there should obviously be a clear, measurable benefit to animal welfare.
For example, if it were possible to argue that the regulation has reduced the occurrence of adverse reactions to medication or inefficacy.
However, in the US, where no comparable regulation is in place and the same drugs are used, there is no evidence of this being the case, despite the very much larger population.
There is also evidence to suggest that the system may stifle, rather than promote the development of novel treatments, as pharmaceutical companies have prioritised the veterinary licensing of human use drugs over the development of new ones, because it costs them far less and carries less risk of failure.
Since the introduction of Directive 2001/82/EC, pharmaceutical companies have launched six novel veterinary medicines for companion animals in the EU, namely Frunevetmab, fluralaner, lokivetmab, bedinvetmab, lotilaner and pradofloxacin.
By contrast, over the same time period, there have been 13 human use drugs licensed for veterinary use, with no evidence to support the idea that they have become safer, better or more effective in animals than they were when the cheaper human-use variants were prescribed before the Directive was introduced.
David Mills MRCVS, lead author of the article, said: "It is incumbent on veterinary legislators and regulators to consider the impact of their legislation and regulation on the cost to the consumer and consequently on animal welfare.
"In this case, they need to consider whether the benefits of licensing are real and measurable, and that they outweigh any harm caused by impact of licensing on the cost of treatments.
"Whilst it is only right that pharmaceutical companies should be rewarded for developing novel treatments, removing the requirement for vets to prescribe licensed medication when a human generic exists, or even simply allowing discretionary use of unlicensed medication on the grounds of cost are all simple solutions that would better serve animal welfare, reduce costs to owners and promote research of new drugs."
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For the research, being conducted by David Mills MRCVS (pictured) and VetSurgeon.org Editor Arlo Guthrie, vets are being asked to complete an eight question survey which asks how things like money, trial by social media, insurance and fear of complaint affect the way they practise.
All answers will treated as strictly confidential and data processed anonymously.
However, those who are happy to share their names will be entered into a draw for three £50 Amazon vouchers.
David said: “All practising vets are aware of the recent noise about high vet fees and the CMA investigation as well as the various competing pressures when advising owners.
"For the first time in the profession, this study will allow vets to have their say on the considerations that owners may not see or be aware of.
"Please take 5 minutes (max) of your time to complete the survey and help us build a better evidence base than the current soup of anecdote and opinion"
https://survey.alchemer.com/s3/7979966/VetSurgeon-org-Factors-influencing-the-clinical-advice-given-by-vets-to-clients
Shortlink: https://bit.ly/clinicalinfluences
The survey closes on 15th December 2024
One of the consequences of veterinary price inflation has been a backlash from owners against vets, vet nurses and receptionists, so the first film kicks off by explaining why large vet bills are not the fault of the vet standing in front of them when their dog gets ill.
Currently, a further eight films are now in production, each looking at a different reason why the costs of veterinary care have increased and suggesting ways that owners can mitigate the impact. They are:
VetSurgeon.org Publishing Editor, Arlo Guthrie, who presents the films, said: "Above all, the aim here is to foster a better understanding between veterinary professionals and owners.
"I do hope the vets, nurses and support staff who have been bearing the brunt will feel my films are helpful.
"If you do feel they make useful points, then you need to share and 'like' the hell out of them on all the different social media platforms, in order that they reach the largest number of people.
"And if you have feedback about the content, or ideas for other topics we should cover, then come and post here: https://www.vetsurgeon.org/f/non-clinical-questions/31062/why-have-vet-bills-gone-up-so-much/245723"
The film is available here:
TIKTOK: https://www.tiktok.com/@vetsurgeon.vetnurse/video/7426457335880617248
YOUTUBE: https://www.youtube.com/shorts/lg_EeamSbSI
FACEBOOK: https://www.facebook.com/reel/927062139289036
LINKEDIN: https://www.linkedin.com/posts/vetsurgeon-org_veterinarysurgeon-veterinarynurse-activity-7252420794004205568-LzE3/
INSTAGRAM: https://www.instagram.com/reel/DBM5i2XtfOB/
Once a month, a new discussion will be posted by the site editor titled: "WHAT WOULD YOU DO (in xxx clinical situation)?"
In addition, VetSurgeon members are strongly encouraged to start your own "WHAT WOULD YOU DO?" discussion at any time.
All members are then invited to share what they would do for the case described, and we also use the opportunity to question which approach offers the best value for pet and owner, and brainstorm new ways of approaching the problem.
Importantly, criticising (as opposed to questioning) anyone's approach is strictly forbidden.
The aim is to share what most vets are doing, question whether there are better ways of doing things and brainstorm fresh ideas, something which is always a beneficial but perhaps especially so in a cost-of-living crisis when, for a variety of reasons, veterinary fees have escalated above and beyond inflation.
As a result, it has become increasingly important to question, for example, the value of certain diagnostics and whether a different approach could offer clients more value.
By way of example, the first discussion was: "WHAT WOULD YOU DO: cat over-grooming central abdomen?", which you can read and take part in here: https://www.vetsurgeon.org/f/clinical-questions/30842/what-would-you-do-cat-over-grooming-ventral-abdomen
The second discussion is now live, and asks: "WHAT WOULD YOU DO: Young dog presented having had its first single or cluster of seizures?
Come and share your thoughts here: https://www.vetsurgeon.org/f/clinical-questions/30875/what-would-you-do-young-dog-presented-having-had-its-first-single-or-cluster-of-seizures
Full rules here: https://www.vetsurgeon.org/f/clinical-questions/30841/what-would-you-do-discussions-rules-and-objectives
Dentistry Specialists: Andrew Perry, Jose C. Almansa Ruiz, Rachel Perry, and Bob Partridge, together with veterinary dentists Dr Matthew Oxford FRCVS, Evelyn Barbour-Hill and Susan Thorne join the team of Small Animal Medicine Specialists who are also on hand to answer questions posted by GP vets on VetSurgeon.org
All questions asked on VetSurgeon.org are added to a searchable knowledge base for the benefit of everyone in the profession. So anyone who asks a question is not just doing it for their own benefit, but for everyone.
Questions can be case-related, or broader questions asking what the team thinks about a drug, technique or piece of research.
Anyone who subscribes to the VetSurgeon Digest of questions here, and posts a dentistry question here before 30th September 2023 will have their name put in the hat for a bottle of Moet champagne.
VetSurgeon.org Editor Arlo Guthrie said: “One other thing. Do share this news story with your colleagues in general practice. For them to be able to tap into the minds of some of the leading lights in both dentistry and medicine is a really amazing resource, especially for more recent grads."
Kate Murphy and Mellora Sharman from VetCT, Mayank Seth and Rachel Miller from Stansted Veterinary Specialists and Andy Kent from Blaise Referrals have all signed up to get the new VetSurgeon.org email digest of questions posted on the site and will help when they can.
To get things started, any VetSurgeon.org member who posts a question about small animal medicine AND subscribes to the daily or weekly email digest (by logging in and clicking the red box on the homepage) before close of play on 15th August 2023 will go in the hat to win a bottle of Moet champagne.
VetSurgeon.org editor Arlo Guthrie said: "There are many reasons why this new Q&A community is better for professional clinical discussions than other forms of social media, but perhaps the most important is that when you ask a question, you’re not just helping yourself.
"Your question and any answers you receive go into an easily searchable knowledgebase of experience and opinion for the benefit of everyone in the veterinary profession.
"Beyond that, we don't use an algorithm to prioritise posts you are likely to react to, so we avoid the sort of echo chamber bias found on Facebook.
"Other social media also gives undeserved equivalence to all opinions, whereas we highlight those expressed by people with advanced qualifications and experience.
"Finally, VetSurgeon.org is now about one thing and one thing only, which is vets helping each other.
"That makes us much more focused.
"All in all, it means that VetSurgeon.org is where you'll get an authoritative answer."
General practitioners are also strongly encouraged to login and subscribe to the VetSurgeon.org Digest of questions, either daily or weekly.
Arlo added: "You'll get a daily or weekly list of veterinary questions asked by your peers.
"Some you'll want to know the answer to too.
"Some you may be able to help with.
"Answers are welcome not just from Specialists and referral practitioners, but also from general practitioners, industry members and academics."
It’s very simple.
If you’re a member of VetSurgeon.org, visit the site as soon as possible, and login.
You will then see a red box inviting you to subscribe to a NEW daily or weekly email digest of new questions posted by fellow vets. The box is on the main site home page, and on the community home page.
Subscribe. Today. Now. No time like the present.
Then, whenever you have a question, post it on the site and it will be added to the digest and sent to all subscribed members of the community.
When you get your VetSurgeon Digest, you’ll be presented with a list of the latest questions to skim, both clinical and non-clinical.
Some may catch your eye because you can help, others because you too are interested to know the answer.
Either way, time spent helping others with their questions, or reading answers, counts towards your annual CPD requirement for which you can generate a certificate on the site.
Furthermore, all questions and answers are databased as a searchable knowledge resource for everyone, so whether you’re asking or answering, you’re giving something back to your profession.
So, subscribe now! Did I say that already?
BENEFITS FOR VETERINARY SURGEONS
In short, this offers all the benefits of social media for knowledge-sharing, but with none of the baggage that so often comes with it.
Mike is also the creator of the non-profit educational resource, VetLessons, a YouTube channel which contains open-access animations and decision aids which are very popular with busy veterinary professionals and anxious companion animal owners. Subscribe for free at: http://www.youtube.com/vetlessons
For those new to the Clinical Article Club, every two weeks we pick an article in Veterinary Practice and invite the author to join us on VetSurgeon.org, so that you can ask questions and discuss the subject with one another.
As a bonus, you can claim time spent reading or participating in the discussion towards your annual CPD requirement (press the claim CPD button at the top right of the question thread).
To take part in this session, first read Mike's article here: https://www.veterinary-practice.com/article/patellar-luxation-dogs.
Then come and post your questions or discussion points here: https://www.vetsurgeon.org/001/veterinary-clinical/small-animal/orthopaedics/f/discussions/30632/clinical-article-club---patella-luxation-in-dogs
For those new to the club, the idea is that every two weeks, we pick an article in Veterinary Practice and invite the author to join us on VetSurgeon.org, so that you can ask questions and discuss the subject with one another.
To take part in this session, first read Ed's article here: https://www.veterinary-practice.com/article/endoscopic-retrieval-of-foreign-bodies.
Then come and post your questions or discussion points here: https://www.vetsurgeon.org/001/veterinary-clinical/small-animal/f/misc-clinical-discussions/30618/do-you-have-questions-about-endoscopic-retrieval-of-foreign-bodies-clinical-article-club
The survey was conducted following the recent RCVS Council decision to redefine ‘Under Care’ to allow vets to prescribe remotely.
692 veterinary surgeons took part in the survey, 88.7% of which worked in practice, 8.7% worked elsewhere and 2.6% are retired.
42.4% worked in corporate practice, 42.4% at an independent practice (spooky), 9.6% locum and 2.6% at a charity.
94% worked in first opinion practice, 5.7% in referral practice.
When asked: “Do you agree with the RCVS Council decision to allow veterinary surgeons to prescribe medication without having seen / examined the animal in person?”, 78.2% said no, 13.6% said yes and 8.2% said ‘ambivalent’.
This raises an interesting discussion about the role of RCVS Council, which the College has long said is ‘representative of’, but not there 'to represent’ the profession in self-regulating.
By any measure, this decision was not ‘representative of’ the wider body of opinion.
It could be argued that electorates vote for representatives to make more informed decisions than they themselves are able, and certainly MPs have voted in ways that are not representative of the wider body of public opinion.
But this is the veterinary profession. MPs have to represent a wide cross-section of society, some groups of which might struggle to field one working brain cell between them.
By contrast, veterinary surgeons are a highly intelligent, highly educated subset of the population, who you might assume are better qualified to make decisions on matters such as these.
So why this level of disagreement? We asked respondents to select any benefits and drawbacks they think remote prescribing will bring, from a list but with the option for them to write in any we hadn’t thought of.
When asked to select benefits of remote prescribing, the majority (70.9%) selected: “Reduced cost to the pet owner (driving/parking etc)’.
39.3% said it would bring an improvement to vets’ quality of life through more flexible working.
27.5% said animal welfare would be improved through increased access to veterinary services.
14.3% said it would bring an ‘Improved client/vet relationship’.
Of those people who selected a benefit, 49.9% said the biggest benefit of remote prescribing is a reduced cost to the pet owner (driving / parking etc).
Other benefits highlighted in the comments section were
Notably, in the comments section for the benefits of remote prescribing, out of the 104 comments, 33 actually commented 'no benefit' or negatively.
When asked to select the drawbacks of remote prescribing, 94.3% selected: ‘Harm to animals caused by misdiagnoses and missed diagnoses.
68% said: Worsened client / vet relationship
60.6% said: Threat to independent practice (corporates funnelling clients from online consults to their practices).
Other drawbacks identified by respondents were:
Amongst the written drawbacks, the biggest themes concerned abuse of drugs and antimicrobial resistance.
When those who had selected a drawback were then asked which was the biggest, 83.3% said ‘Harm to animals caused by misdiagnoses and missed diagnoses”
So in simple terms, in weighing up the pros and cons, it’s between the reduced cost to the owner on the one hand, cited by 70.9%, and harm to animal welfare on the other, cited by 94%. And the harm to animal welfare was selected by significantly more vets as the biggest concern, than reduced cost was selected as the biggest benefit.
In other words, vets think remote prescribing will make veterinary care cheaper, but at the overall cost to animal welfare.
British Veterinary Association President Malcolm Morley said: “New technology presents many opportunities to enhance existing veterinary services, with potential benefits for vets, clients and patients.
"However, we recognise there are concerns within the profession, particularly around the potential unintended consequences of the RCVS’s revised guidance on ‘under care’ in relation to animal welfare and access to veterinary services.
"This survey echoes these concerns as well as supporting the British Veterinary Association’s call for the RCVS to commit to a post-implementation review.”
The survey is very quick: sub two minutes. It asks simply whether you agree or not, and what you think are the benefits and drawbacks of remote consulting without otherwise knowing or seeing the animal.
All individual replies are strictly confidential and will not be shared with anyone. Your name is only asked for validation purposes.
To take part: https://survey.alchemer.com/s3/7235757/Remote-Consultation-Survey
The results will be published within a week.
As a bonus, you can claim time spent reading or participating in the discussion towards your annual CPD requirement (press the claim CPD button at the top right of the discussion thread).
For this first discussion of 2023, author Andy Yale, an RCVS and European Veterinary Specialist in Small Animal Oncology and Lecturer in Veterinary Oncology at the RVC, will be joining us for a week to answer questions about 'Diagnosis and treatment of common canine oral tumours'.
To take part, first read Andy's article here: https://www.veterinary-practice.com/article/common-canine-oral-tumours.
Then come and join the VetSurgeon Clinical Article Club and post your questions or discussion points here: https://www.vetsurgeon.org/associations/vetsurgeon-clinical-article-club/
VetSurgeon.org Editor, Arlo Guthrie said: "I hope lots of you will come and join in. It really is a great opportunity to learn from specialists and from each other in a professional, moderated forum, where you can be confident of a friendly welcome.”
To find out about the RVC’s internationally recognised veterinary oncology team and the services it offers, visit: https://www.rvc.ac.uk/small-animal-vet/specialist-referrals/clinical-services/veterinary-oncology
Time spent discussing the articles can be claimed towards the annual CPD requirement by pressing the ‘Claim CPD’ link at the top of the forum discussion thread.
The first article up for discussion is “What diet should we feed a cat or dog with cancer?”, by Owen Davies, who will be joining us in the forum.
Owen is an RCVS, American and European Specialist in Veterinary Oncology working at Highcroft Referrals.
He graduated from Cambridge in 2005, worked in rural practice for three years, followed by a spell working for charities and then at a large hospital.
In 2014, he moved to the RVC to specialise in oncology before joining Highcroft in 2017.
VetSurgeon.org Clinical Editor, Alasdair Hotston Moore said: “For general practitioners, I think this adds a really valuable extra dimension to your clinical reading.
“It’s not just the opportunity to ask questions of the author, but also to discuss the implications and practicalities of the article amongst yourselves.
VetSurgeon.org Editor, Arlo Guthrie added: “More than that, it’s also in a closed professional community where you can be 100% confident of a friendly atmosphere and authoritative opinions with provenance.
“And more even than that, the questions you ask and the discussion you have are then available as a useful, searchable resource for everyone in the profession.”
So do come and join in.
First read the article here: https://www.veterinary-practice.com/article/what-diet-should-we-feed-a-cat-or-dog-with-cancer
Then come and join the discussion here: https://www.vetsurgeon.org/001/veterinary-clinical/small-animal/f/misc-case-discussions/30507/new-clinical-article-club-what-diet-should-we-feed-a-cat-or-dog-with-cancer-with-owen-davies
Providing a service for everyone from the richest to the poorest, veterinary surgeons probably have a better insight than most to the effects of inequality in society.
Whilst most people can probably think of one or two government policies which contribute to inequality, Sebastian's fully-referenced book is perhaps the first to identify the entire alphabet's worth, and collate them in an easily digestible format (it's only a 45 minute read).
The book is available in hardback on Amazon for £10, or as an e-book for £5.99
Sebastian is on VetSurgeon.org to answer your questions about and discuss how government policies create inequality in society, here: https://www.vetsurgeon.org/001/nonclinical/f/off-duty-discussions/30455/the-a-z-of-inequality
Although you certainly don't have to have bought or read his book to take part in the discussion, you should find it £5.99 well spent.
https://www.amazon.co.uk/Z-Inequality-Sebastian-Chambers-ebook/dp/B09ZVN1HDW
It's believed that VetSurgeon.org and VetNurse.co.uk, which run on a platform that predates Facebook, may be the first online communities to require good manners.
Under the new policy, anyone who posts anything in the forums which is sarcastic, belittling, snide, rude or unkind towards another member will face immediate removal from the website.
This marks a very radical change to the previous policy in which members were free to say pretty much what they wanted.
VetSurgeon.org Publisher Arlo Guthrie said: "For years, I felt the right to free speech trumped all, and would rarely intervene.
"When I did, the worst anyone faced was a temporary suspension.
"As time has passed, I've realised the limitations of the written word, especially the short-form, hastily-written word, which can cause real distress.
"We all moderate our language offline, it's just a question of realising that we need a different set of standards online, to account for the lack of facial expression and immediacy of reply, and the public nature of the discussion.
Some people have questioned the new policy, and whether it will stifle proper debate.
Arlo added: "I believe not. It is perfectly possible and OK to disagree with someone, and express that disagreement forcefully, without being sarcastic.
"On the contrary, I think that allowing bad manners has a far more chilling effect on free speech, because it scares off opinions from the majority of more moderate members"
Others have asked whether this new policy is the consequence of the new partnership with Improve International, or proposed new laws surrounding social media.
Arlo said: "Again, no. It was a very personal decision I reached after years of wrestling with the problem. It was precipitated by a series of unkind posts and I just thought 'enough's enough'.
"That said, I am really excited about the prospect of working with Improve to grow the community as somewhere its members can come for high quality clinical content and authoritative opinion, which for sure would be hard to achieve if we don't have a friendly, collaborative atmosphere."
Another issue raised about zero tolerance is whether it is fair that there may be no second chance.
Arlo said: "I've tried loads of things over the years. Warnings. Red cards. Suspensions. None of them work. People just push the boundaries.
"But the moment I said 'zero tolerance', it seems people get the message and moderate themselves accordingly."
"I'm delighted. I want people to think of VetSurgeon.org as somewhere everyone can come for authoritative advice and support, confident of a friendly welcome and the highest standards of online behaviour."
In particular, the two companies are focussing on the production of more video content, with Improve filming and sharing high quality clinical demonstrations, and VetSurgeon.org sharing peer-reviewed community-driven content and knowledge.
VetSurgeon.org Publishing Editor Arlo Guthrie said: “This partnership, which brings together the clinical knowledge and infrastructure of the UK’s leading veterinary training provider with the country’s longest-established online veterinary communities, will substantially increase the amount of valuable content we can bring our members.
“Together, we're going to make VetSurgeon.org THE community for authoritative information and opinions."
To ask questions or discuss the new partnership, click here.
There are a number of reasons why you may wish to raise your professional profile online.
For example, referral practitioners, it’ll help raise your profile as you build your client base.
Likewise, it will make it easier for clients to find general practitioners who’ve moved job.
Practice owners and managers might also like to encourage staff to create professional profiles with a link to the practice website, which will help push it up the search engine results.
Finally, any supplier of products or services to the profession can complete a profile about their business.
Activating your new professional profile is simple.
First, login and visit www.vetsurgeon.org/user/settings and enter your practice or business website, to appear on your profile (NB. You MUST include the http:// or https:// part of the address).
Then visit and complete your profile page from the ‘View/Edit my profile' link in the main site navigation.
Then press the link at the top right which says ‘Make Profile Public’ (it’s reversible at any time, if you change your mind).
A LIMITED amount of information from your profile will then be made visible to search engines and publicly on the site (ie without logging in).
You will need to allow a few days before your entry starts to appear in search engines like Google.
Importantly, your telephone number and address are NOT revealed, and nor is your extended career history (only the most recent career entry is displayed). Your interests, collaborations, and association memberships are also not shared.
To see an example of a public professional profile, visit vetsurgeon.org, make sure you are logged out, and then see: www.vetsurgeon.org/members/alasdair.
Log back into the site, visit that same link, and you'll see that further career details, interests, membership etc are visible to members only.
If you have any questions about VetSurgeon Professional Profiles, you can ask them here: https://www.vetsurgeon.org/001/nonclinical/f/life-in-practice-discussions/30187/your-new-online-professional-profile/235777
The internet has brought major changes to the way that people behave towards and communicate with veterinary professionals (and indeed, each other).
The growth in freely available medical information online has, to some degree, devalued the qualification, because it has made every Tom, Dick or Harry think they an expert in everything.
The change towards communicating more via the (often hastily) written word than speech has also brought many challenges.
The written word, devoid of human expression, is often stark and uncompromising. It leaves everything to the reader's imagination. It polarises. It inflames.
Combine all this with the ability now for anyone to vent their spleen in front of a big audience on Facebook, and you have a recipe for an increasingly unhealthy relationship between owners and their vets, one in which many vets report living with a grumbling fear of being ripped apart online, and as a result practice increasingly defensive medicine.
VETS FOR VETS has been set up so that veterinary surgeons can have a safe place away from other social media to give each other comfort and practical advice when faced with these kinds of difficult situations.
Alasdair Hotston Moore, Clinical Editor of VetSurgeon.org, said: "I'm so pleased we've come up with this group.
"I've seen the effect destructive criticism has on vets, regardless of their age or experience level.
"We can help each other with this problem in several ways. Sometimes simply sharing a problem is enough, but we can also exchange experiences, provide factual information to counter misinformation and gather around to ensure colleagues are not alone."
VetSurgeon.org will also be adding further support to help veterinary surgeons navigate the challenges thrown up by societal changes, including further research into the subject and work to promote greater understanding of vets by the public.
The new group is only open to practising and recently retired veterinary surgeons (many of whom will have seen it all before, and have useful advice to share).
To join the group, visit: https://www.vetsurgeon.org/associations/vets-for-vets/.
Alasdair qualified from Cambridge in 1990. After graduation, he joined Bristol Vet School, first as an intern and then as a resident.
He then became a Lecturer and Senior Clinical Fellow in small animal surgery at Langford from 1997 to 2009.
He was also the Programme Director of the veterinary nursing degree and led years 3-5 of the BVSc programme.
He then moved to private practice, becoming Head of Referral Surgery at Bath Vet Referrals, and then Group Veterinary Advisor and member of the Clinical Advisory Board when it was acquired by IVC, after which he moved to Vale Referrals.
He received his Fellowship for Contributions to Clinical Practice in 2017 and is an Advanced Practitioner in Small Animal Surgery.
Alasdair will mainly be helping to develop Brains & Drains, a new library of peer-reviewed clinical demonstrations published on YouTube for the benefit of practitioners around the world.
He’ll also be helping to steer the development of other content on VetSurgeon.org and VetNurse.co.uk
Publishing Editor Arlo Guthrie said: “Alasdair and I first collaborated nine years ago to make a film called: Total Ear Canal Ablation and Lateral Bulla Osteotomy.
"Who’d have that would be such a box office hit, with over 90,000 views on Facebook!
“Now we’re stepping up production, both by filming our own content and inviting all vets and nurses to film demonstrations themselves and submit them for peer review.”
Arlo added: “In recent years, there's been an explosion in the number of social media groups for the veterinary profession, primarily on Facebook and Instagram, which has led to a real fragmentation.
It’s as yet unclear whether that'll always be the case. Certainly young people are already migrating elsewhere, both because it’s not very hip to be on the same platform as your parents, and also a growing awareness of some of the harms of Facebook on mental health."
“Either way, with so much fragmentation, it is clear we need to offer more by way of quality content on VetSurgeon.org than we have in the past, and I’m really excited to be working alongside Alasdair to do just that, so that whatever the ups and downs of other social media, VetSurgeon and VetNurse remain reliable, transparent places for good quality information sharing.”
For the survey, veterinary surgeons and nurses were asked: "Thinking about the last time you (or your OOH provider on your behalf) were called by a pet owner out-of-hours within the last fortnight, was the call ...
a) Something which was clearly NOT an emergency (eg vaccination, nail clip, dematt, pet passport etc.)
b) A condition which should have been seen in normal working hours (either because it has been present for some time already with no deterioration or because - in your opinion - it could have waited till the morning).
c) A genuine emergency, which needed prompt attention to prevent the animal suffering.
475 members took part, 69% of which were vets and the remainder vet nurses.
Of the out-of-hours (OOH) calls they had taken:
28.2% were genuine emergencies, which needed prompt attention to prevent the animal suffering.
64.8% were about a condition which should have been seen in normal working hours (either because it has been present for some time already with no deterioration or because it could have waited till the morning).
6.9% were about something which was clearly NOT an emergency (eg vaccination, nail clip, dematt, pet passport etc.)
So in total, 71.7% of the calls to veterinary surgeons OOH are unnecessary.
This raises a number of important questions, chiefly whether a profession struggling with a staffing crisis can afford to maintain the blanket requirement for all practices to make provision for OOH, particularly now that society places so much greater demands on the profession than it did when the rules were invented, demanding wormers in the middle of the night and then blackening the name of the vet on social media if they refuse. It happens.
Is it time to go the same way as some other countries and let the market meet the demand?
Or can anything else be done to relieve the pressure that OOH places on the profession? Ideas floating around include making all veterinary OOH telephone lines premium rate, charging at least enough to focus the caller's mind on whether it is actually necessary to renew their pet passport at 3:00am. Or perhaps a concerted effort by all parties to communicate the message that OOH is A&E. You shouldn't ring unless you really need to. But that message may not carry much weight when at the end of the day, it's the insurance company footing the bill.
Reducing the number of spurious calls doesn't, of course, help the staffing crisis. But it is surely pertinent to ask whether an obligation for 100% of general practices to make arrangements to service something which is 70% unnecessary is the most efficient way to operate.
Maybe the time has come for the profession to consider OOH and general practice as two very distinct things. Discuss.
The RCVS didn't want to comment.
With the profession currently suffering a staffing crisis, some now question the ability of the profession to provide a blanket OOH service, and whether it should remain a requirement for all practices.
A logical first step, however, might be to discover just what percentage of OOH calls really are genuine emergencies, and how many are simply the result of society's increasing demands for a 24 hour service, not just from the veterinary profession. Hence the survey.
The question is open to veterinary surgeons and nurses working in general practice only.
https://survey.alchemer.com/s3/6495987/Out-Of-Hours
The meeting, which is sponsored by Swann Morton, is the first in a series called ‘Let’s Talk About …’, where the idea is to get a small, representative group of eight general practitioners from around the country to come and put questions about a variety of different subjects to experts in their field, with the answers then being shared on YouTube for the benefit of colleagues not just in this country but around the world.
To apply to be one of the eight ‘questioners’ in ‘Let’s Talk About Small Animal Surgery', please email editor@vetsurgeon.org with your name, county and a question.
If you'd like to just watch the event, you can register here now.
Note that there may (or may not) be an opportunity for spectators to ask questions on the night. So if you want a VIP seat at the table, email your question as soon as possible.
For more information about Swann Morton, and its diverse range of Sheffield-made products incorporating the latest sharps safety solutions to protect the welfare of your in-house team, visit: www.swann-morton.com
UPDATE: THE RECORDING OF THIS MEETING IS NOW FREELY AVAILABLE FOR EVERYONE TO WATCH HERE, AND COUNTS TOWARDS YOUR CPD REQUIREMENT.
At the meeting, Simon Biles from Moore Scarrott gave a 30 minute presentation, which was followed by a one hour discussion.
The recording can be watched on VetSurgeon.org here https://www.vetsurgeon.org/001/nonclinical/m/meetings/138080, where you can also claim the time watching towards your annual CPD requirement. Press the 'Claim CPD' red button in the title bar towards the top.
To make it easier to find content that interests you, there are markers on the video timeline.
There is also a forum thread on vetsurgeon.org for further discussion of any of the points raised in the film. See: https://www.vetsurgeon.org/001/nonclinical/f/site-support-discussions/29784/vetsurgeon-zoom-ir35-locums-and-umbrella-companies
For more information about Moore Scarrott, visit: https://www.moore-scarrott.co.uk