Petplan has launched PetPeople, billed as the largest circulation pet focussed customer magazine.

In the first issue, animal behaviourist and QVN Vicky Hall looks at the relationship between women and their cats, and suggests that overbearing relationships are leading cats to display inappropriate behaviour.
 
Petplan policy holders will receive PetPeople magazine twice a year. Each issue will provide expert help from leading vets, behaviourists and dieticians, plus insightful, and very often humorous, feature stories on everything from the perfect pet-friendly garden to dispelling the ‘mad cat lady’ myth.
 
The first issue has a distribution of 600,000 and will be sent free to veterinary practices. Suzanne Murray, channel manager for Petplan, believes the diverse content of the magazine will make it a welcome addition to vet practice waiting rooms, and staff rooms.  She said: ‘We are proud that so many outstanding contributors agreed to work on the first issue, including dog-loving travel writer Gavin Bell. It’s also rewarding to have content from the many charities we support and from our pet-loving clients.
 
For further information about the magazine, email: petpeople@petplan.co.uk