A recent UK Mastitis Panel meeting, sponsored by MSD Animal Health, has concluded that a lack of expertise in drying off and teat sealant administration is the limiting factor preventing more widespread adoption of selective dry cow therapy protocols in UK dairy farms
The panel representing practising dairy vets, research and Government agreed that whilst the use of selective dry cow therapy was at a relatively low level in UK dairy herds at the moment, a momentum was building that could see as many as half the nation’s herds adopting the practice within a few years.
Dr Martin Behr, technical manager at MSD Animal Health and chair of the UK Mastitis Panel meeting, said: "There is growing pressure from the milk processors and some supermarkets to see a reduction in antibiotic use on dairy farms, and dry cow therapy is one area under the spotlight.
"We know from our own training workshops with vets and farmers that the level of expertise in administering teat sealants, for example, is relatively low. Only about 30 percent of vets attending these workshops had any experience at all in administering a teat sealant."
The view from many on the mastitis panel was that there was a knowledge gap on farms when it comes to dry cow therapy protocols and that this presented a significant opportunity for vet practices.
Dr Behr added: "Mastitis control in general offers vets an opportunity for proactive engagement with farmers, but it is a notoriously difficult area to establish routine work. With the pressure on farms to adopt selective dry cow therapy and the need for training, there is perhaps a new opportunity for practices with a real interest in mastitis control to build stronger and more preventative strategies with dairy farmers."
Veterinary practices with an interest in training on dry cow therapy and teat sealant use are advised to contact their MSD Animal Health account manager for details of future workshops.
The Society of Practising Veterinary Surgeons has unveiled a new logo in response to member feedback and a desire by the society to update its image to tie in with a more modern and campaigning approach. Here it is (roll of drums please):
A survey of 246 veterinary surgeons and nurses attending a lunch and learn webinar sponsored by Supreme Petfoods has revealed that they rate high fibre as the most important factor in making a recommendation for rabbit or guinea pig food.
High fibre was the top factor for 53% of respondents and rated as being much more important than monocomponent kibbles (27%), or a recommendation by an exotics expert (18%).
Supreme says it has addressed this concern by increasing the fibre content of its Science Selective Rabbit food to 23% fibre - the highest of any concentrate for small furries in the UK. The new VetCarePlus range, based on the monoforage technology developed by the company, contains up to 34% fibre. Fibre is vital for small furries, playing an active role in gastro intestinal health, dental health, weight management and behavioural factors.
The survey also revealed that vets and nurses are feeling optimistic about the impact of small furries on veterinary practice. 70% of respondents felt that, even in the face of the recent recession, small furries/exotics had made a growing contribution to their business profits over the last five years and 90% felt that there was potential for them to make an even bigger contribution to practice profits in the future. The biggest barrier to more small pets being brought forward for treatment was felt to be the cost of treatment relative to the cost of the pet - 55% felt that this was the most significant stumbling block - but another 45% felt that lack of education and an inability to recognise illness were the main factors.
Supreme's Marketing Manager Claire Hamblion has recently launched a trial programme in a limited number of practices to provide the tools needed to help grow the small pets sector. She said: "Our experience to date indicates that having the right tools and providing a warm welcome to owners of small furries that projects a willingness to treat them, can make a difference. We would love to hear more from those who have successfully grown this part of their business and those who are looking to expand their capabilities in this exciting area." Interested parties, or those who would like to pre-register for the further roll out of Supreme's business programme can send an email with their contact details to b2b@supremepetfoods.com.
The company says it has been delighted by the positive response to its lunch and learn webinar format, and more events are being scheduled for the winter months. Those interested in attending future events, or receiving educational material, can register their interest by email at cpd@supremepetfoods.com to receive priority notification of dates and availability.
CEVA Animal Health has updated its practice support materials to include an all-encompassing D.A.P. client leaflet, a website and a new vet detailer.
The new materials, which also include a D.A.P. and Feliway reference guide containing details of 31 published trials into the practical applications of pheromones, focus on using D.A.P. to prevent stress at key stages of a dog's life. Particular attention is paid to the benefits of fitting a D.A.P. Collar during early puppy consults in order to help prepare dogs for the modern world and helping to prevent anxiety-related problems such as separation anxiety and noise phobia, developing in later life. In addition, the vet brochure will draw practitioners' attention to the times in a dog's life when owners are particularly concerned about their dog becoming stressed including events like trips to boarding kennels.
Lucy Brett, product manager at CEVA Animal Health, said: "Over the last three years eight different trials have been published looking at the use of pheromones to reduce canine stress. The latest data backs up what we have believed for some time - that the management of stress during socialisation is vital if dogs are to grow into emotionally balanced and confident adult dogs. We now have a much better idea of the impact of allowing puppies to get stressed or overwhelmed during socialisation and the difference providing pheromone support in the form of a D.A.P. Collar can make."
For further details, or for information on CEVA's range of educational resources for veterinary professionals interested in feline and canine behaviour, please contact your CEVA Animal Health representative or call 01494 781510.
Hill's Pet Nutrition says that the company's 5% average reduction across most Science Plan and Nature's Best products and 6.1% average reduction on Prescription Diet products has proven popular with practices and pet owners alike.
As evidence of this, the company points to data from Euromonitor*, the independent market analyst, which shows Science Plan Healthy Development Puppy is experiencing faster volume sales than the rest of the market, outpacing the growth of popular grocery brands**.
*Euromonitor July 2010 & Hills Data May 2010.**Such as Pedigree, Winalot and Bakers brands.
The RCVS is to embark on a communications campaign over the next few months to raise awareness amongst the general public of the difficulties that vets face in providing out-of-hours emergency cover, and the responsibilities incumbent on animal owners to know what to do in a veterinary emergency.
Emergency cover has been high on the College's agenda for some time.
Over the last 18 months, the RCVS 24/7 Working Party has considered the ongoing desire of vets to continue to offer emergency care 24 hours a day, and the feasibility of delivering this, against a backdrop of the Working Time Regulations, geographical variations in animal and vet density, and increasing practice diversity.
Working Party meetings have been supported by a survey of how vets are currently meeting their 24/7 requirements, a seminar of stakeholders and regular informal polls at RCVS Question Time meetings.
It was agreed at the September 2009 meeting of Advisory Committee, to which the Working Party reports, that the majority of vets remain willing to deliver emergency cover 24/7. Advisory Committee recommended that a communications project be undertaken to help raise awareness amongst the general public and animal owners that although the veterinary profession continues to make this voluntary commitment, EU rules, geography and financial constraints impose some limitations.
This campaign will kick off soon and focus on spreading messages via animal-owner publications and websites. The responsibility of pet owners to know how they can access emergency care for their animal in advance of need will be stressed, as will the fact that in the absence of an NHS for pets, emergency care is a service for which practices must charge a realistic fee (which is likely to be higher than for day-time work).
The campaign will also outline vets' responsibilities as part of the Guide, so the public knows what it can reasonably expect. It would be helpful if practices could ensure they have clear information available on their 24/7 arrangements - as outlined in the Guide - should this campaign stimulate requests from clients.
Jerry Davies, who chaired the Working Party, said: "There is overwhelming opinion within the profession that we must continue to provide round-the-clock veterinary care. The main tenet of the Working Time Regulations is that workers should not have their health or, importantly, skills compromised by unreasonable working patterns. Vets, VNs and the animals they care for deserve the same level of protection.
"However, this legislation has made continuing to provide such care at a reasonable cost to the animal owner a significant challenge. Meeting this challenge will require the understanding and cooperation of the animal owning public.
"If clients can be flexible and accept slightly longer response times, an effective service can still be sustained. The key is for all animal owners to establish, in advance, exactly what will be involved should they need to access veterinary care in an emergency. This simple step will help optimise response times and eliminate the frustration, confusion and inevitable dissatisfaction that may arise if ill-prepared."
Veterinary Practices are being urged to come forward and enter their PR campaigns for this year's Veterinary Marketing Association (VMA) PR Award for 2013.
The aim of the PR Award is to recognise the value that media and public relations can add to the marketing mix, says award sponsor, Jane Manning of Splash Communications.
Jane said: "PR comes in many forms, including social media, but you don't always need big budgets to deliver the most effective campaigns. Regional press, newsletters and radio or local TV broadcasts are all ways that vets can promote their business or specific initiatives. We know that many practices are highly active across many of these mediums, helping to promote the practice or specific initiatives to a local audience."
She added: "The award is given to the company, organisation or veterinary practice that has delivered the most innovative and effective PR campaign during the previous year, as judged by a panel of industry professionals. This can be a single 'one-off' event or article, or a sustained campaign over a given period".
The winner and two highly commended entries will be announced at the VMA Awards on Friday 14th March 2014, at The London Lancaster Hotel.
Deadline for entries is Friday 31st January 2014. Further information on the awards and ticket application forms are available at the VMA's website: www.vma.org.uk or by calling 0844 561 6157.
New research carried out by the Pet Food Manufacturers Association on behalf of National Pet Month has provided an insight into the latest pet purchasing trends in the UK:
Dechra is expanding its Veterinary Essentials portfolio of veterinary licensed generics with the introduction of five new products.
Flexicam® - a NSAID for the control of pain and inflammation in dogs with acute and chronic musculo-skeletal disorders, joins the range following the acquisition of VetXX. Roger Brown, product manager at Dechra Veterinary Products said: "Flexicam provides vets with all the proven benefits of meloxicam, one of the most frequently prescribed NSAIDs."
Prednidale 25 also joins the fold as the first veterinary licensed 25mg strength prednisolone, which together with Prednidale 5, gives vets a wider variety of treatment options for inflammatory diseases, allergic diseases, some autoimmune diseases and some neoplastic conditions. Roger said: "Under the cascade system, practices currently using non-veterinary licensed 25mg strength prednisolone can now convert to using a veterinary licensed product instead."
Alongside Flexicam and Prednidale 25 is a new combination of sedation and reversal agents (Sedator® and Atipam® respectively). Sedator, which contains the active ingredient medetomidine hydrochloride, is used for sedation, analgesia and anaesthetic premedication in cats and dogs. Roger said: "This product can now be used in combination with Atipam, our new reversing agent and generic partner to Sedator. Atipam is an alpha-2-adrenoceptor antagonist which is chemically identical to the market leader, but can offer practices permanent savings of at least 37 per cent."
For further details on the new products, please contact your local Dechra territory manager or call Rachel Horton 01743 441 632.
The RCVS and VN Councils have each agreed to raise registration and retention fees for the financial year 2011-12 by 2%. This means the annual retention fee for a home-practising veterinary surgeon will increase by £5, and the fee for a veterinary nurse, by £1.
To encourage members who cease to practise to request removal from the Register, rather than simply allow their membership to lapse, the fee for restoration following voluntary removal will be reduced by almost 50%, from £147 to £75.
All fees for the current financial year were, exceptionally, frozen to help mitigate the impact of the difficult economic climate on the veterinary profession. The increases agreed for 2011-12 are below current inflation figures, and in line with the RCVS financial policy of introducing small fee increases on an incremental basis in order to avoid sharp fee hikes resulting from inflationary pressures.
A list of the new fees can be found in the June edition of RCVS News, also available online at www.rcvs.org.uk/rcvsnews.
Animus4Vets has launched a new complete series of training CDs. The new series of 4 CDs is entitled Sales and Merchandising and covers aspects such as consulting room sales, waiting room sales and educational displays.
Animus4Vets says the new CDs have been designed in a similar format as their first Client Care series and aim to enable veterinary practices to run their own in-house training.
For more information go to http://www.animus4vets.com/ and follow the CD training links or phone 01449 775330.
BCF Technology has published a new clinical guide to the non-reproductive applications of ultrasound in farm animals.
Kimberly Palgrave BS BVM&S, created the booklet with the aim of helping veterinary surgeons understand the value in using ultrasound for more than reproduction purposes.
BCF says On farm ultrasound uses: Beyond pregnancy diagnosis provides key clinical descriptions and tips, along with normal and abnormal ultrasound images to show how ultrasound can aid in diagnosing various on-farm conditions you may be presented with, such as scanning the teat to detect stenosis, the umbilical area for an abscess, and even the thorax for help to diagnose BRD.
Kimberly said: "This clinical guide was created to help vets get more out of on farm ultrasound than just pregnancy diagnosis. There are a range of other uses for ultrasound on farm and this guide explains how to use your equipment for these applications. As always we are happy to receive feedback on any of our clinical materials."
To find out more or to get your copy of the guide, visit the learning section of the BCF website: www.bcftechnology.com
The session is designed for business owners who are considering succession planning and who may be interested in exploring alternative ownership structures.
Speakers include Jeff Lermer from JLA Accountants and Victoria Dorman from HCRLaw, both of whom have helped companies transition to employee ownership.
Matt Flann from Pennards Vets (pictured) will add the perspective of a business that has transitioned to being an Employee Owned Trust.
The session will cover the structure of Employee Ownership Trusts, the benefits of transitioning (including tax incentives) and the legal, financial and operational considerations.
The webinar was also offer practical guidance on the steps and timelines for implementing an EOT in your organization.
https://spvs.org.uk/employee-ownership-trusts-cpd
As part of the campaign, vets are invited to share their top tips for maintaining a calm workplace for staff and patients at: https://www.nvsweb.co.uk/products/big-chill.
Veterinary professionals are being asked to share their top tips in two areas. Firstly, on how they prioritise self-care for themselves and teammates, and secondly, on how they best deal with nervous, stressed or anxious patients.
All respondents will be entered into a prize draw for a VetYogi practice subscription.
Gemma Vardy, Senior Category Specialist at NVS Group, said: “Mental health and wellbeing have never been more important within the veterinary industry which is why our dedicated Big Chill campaign supports the wellbeing and mental health of veterinary professionals while also shining a light on animal calming products, such as our select healthcare calming chews, which help support calm and enhance patient experiences.”
https://www.nvsweb.co.uk/products/big-chill
The grants are available for small-scale clinical research projects in areas of the affiliate speciality, focusing on diseases affecting companion animals.
The projects will be selected in the hope that the study results will have a rapid and positive impact on the way diseases are diagnosed, managed and treated in general practice, as well as at a specialist level.
BSAVA says applications are particularly welcome from practitioners, as well as academics or joint applications between practice and academia.
Chris Scudder, from the Small Animal Medicine Society said: “We are delighted to be able to collaborate with BSAVA PetSavers in supporting innovative research in small animal internal medicine.
"We have a shared goal of advancing the health and well-being of small animals.
"Their invaluable and generous support enables us to fund research that makes a meaningful difference for cats, dogs, and their owners.”
Applications are also open for the BSAVA PetSavers Clinical Research Project grant, where funding of up to £20,000 is available.
https://bsava.com/petsavers/apply-for-funding/clinical-research-projects/.
The database, which has been designed to streamline the process of securing extra-mural study (EMS) placements for veterinary students and providers in the UK, has been backed by the Society of Practising Veterinary Surgeons and both organisations are now calling on veterinary practices and workplaces to sign up.
The College says it created the database to improve the accessibility and overall experience of booking EMS placements, mainly by aligning students' and providers' expectations before the placement.
EMS place providers will be able to list their placements and highlight details such as placement type, location, expected caseload/type, professional learning opportunities and practical aspects that students will look for such as transport links, accommodation and specific dates / availability.
Students will be able to search for placements based on their specific requirements and communicate directly with providers.
UK vet schools will also have access to be able to approve placements, streamlining the process.
RCVS Director of Education, Dr Linda Prescott-Clements, said: “By providing EMS placements, you’ll play a vital role in shaping the future of the veterinary profession.
"Hosting passionate, knowledgeable students not only enhances their educational experience and readiness for working life after graduation, but also brings fresh insights and energy to your practice.
"Additionally, you’ll build relationships with future veterinary talent, some of whom may return to work with your team after graduation.
"So, if you are not already a provider, we encourage you to consider the value of participating in EMS.”
If you are an existing placement provider and would like to join the RCVS National EMS Booking Database or are keen to learn more about the database and becoming an EMS placement provider, contact ems@rcvs.org.uk.
https://www.rcvs.org.uk/lifelong-learning/extra-mural-studies-ems
UK Veterinary Referral Centre VRCC is working alongside Kenyan veterinary surgeons Dr Zahoor Kashmiri and Nonee Magre to stage a long weekend of small animal lectures on the shores of the beautiful and historic Indian Ocean City of Mombasa.
The event, which will be open to vets and students from throughout East Africa is scheduled to take place in November.
VRCC has been greatly encouraged by the support already received. Theunis de Bruyn, Merial’s Export and Sales Manager for the region, said: "This will be a wonderful, much needed opportunity for East African veterinary professionals to meet, interact and up-date themselves on developments in small animal medicine and surgery."
It is hoped that the specially-tailored CPD weekend will be the first of many. The Directors at VRCC see this as a practical opportunity to increase the level of small animal treatment throughout the region, helping a country that is really working hard to recover from its recent political turmoils.
Companies or individuals who are interested in supporting this project in Kenya should contact VRCC who will welcome co-operation from others keen to help. See www.vrcc.co.uk.
The National Office of Animal Health (NOAH) is looking for ‘it shouldn’t happen to a pet’ anecdotes, from the mildly humorous to the downright ridiculous, to highlight the lack of awareness of pet health issues amongst owners.
With a prize of £500 towards a staff Christmas party for the winning anecdote, NOAH will use the stories in a campaign to raise awareness of common pet care misconceptions and to highlight the importance of animal health and welfare considerations amongst owners and potential owners to enable them to make informed decisions about their pets’ healthcare.
Phil Sketchley, NOAH chief executive, said: “From owners who have reported carrots stuck in their hamsters’ throats, not realising that they store their food in pouches in their mouths, to reports of nocturnal chinchillas that sleep a lot during the day, if you have heard a silly pet story then we’d like to hear from you.”
If you have a funny pet-related anecdote, please visit http://www.noah.co.uk/ and enter your details on the ‘it shouldn’t happen to a pet’ entry form. The closing date for applications is Friday 30 May.
Led by Navaratnam Partheeban (Theeb) (pictured) OBE, Regional Head of Farm at IVC Evidensia, the programme is based on a methodology developed in the Netherlands.
The training focuses on the main behavioural indicators in cattle, helping vets and farmers assess health and welfare using basic senses such as looking, smelling, and feeling.
The one-day course includes a morning theory session followed by an on-farm practical session, equipping participants with skills to spot early signs of health or welfare issues before they become serious.
Theeb said: "Our goal is to train all our farm vets and vet techs in this approach, so they can provide even greater support to farmers.
"By integrating cow signals into routine practice, we can help farmers improve herd welfare, increase productivity, and contribute to more sustainable farming.
"Healthier cows live longer, produce more milk, and require less medical intervention.”
Petra Grabnar Rogers, Farm Veterinary Surgeon at Delaware Vets, an IVC Farm practice in Somerset, said: "The cow signals training has made a noticeable difference for our farmers.
"Being able to spot early signs of distress or health issues before they become bigger problems will help our farmers reduce vet visits and improve overall herd health.
"It's a simple yet effective approach that we hope will have a positive impact on the productivity of our farm clients."
IVC says that whilst this methodology is known in the UK, opportunities to receive formal training have traditionally been limited and it is the first corporate group to provide widespread cow signals training to all its farm vets.
This year's event, titled “Nourish the Gut, Nurture the Future,” will have talks from over 17 experts, including:
Dr. Karen Shenoy, US Chief Veterinary Officer at Hill’s Pet Nutrition said: “The microbiome is a trending focus in human health, and Hill’s Pet Nutrition is proud to assemble leading minds to bring this emerging topic into deeper focus for the veterinary community.
“We’re bringing this powerful content to an even broader audience this year through livestreams in both Spanish and English. I’ll be hosting the English stream, and I’m excited about our plans for guest appearances from the speakers and sharing extra tidbits to make the virtual experience as engaging as it is informative.”
https://way.in/618A0oP
Petplan has announced the first of three winners for their ‘Get Noticed’ waiting room notice board competition, which runs till the end of July.
The staff at Ayers Vets in Tyne and Wear were the winners but Petplan says it wasn’t an easy decision. Their submission was up against some other very informative and educational notice boards but, as a result of their research and creative ideas, they were the proud winners of a fantastic hamper filled with white and red wine, organic chocolates, coffee, fruit cake and other delectable snacks.
Joy Cook, receptionist at Ayers Vets commented, “We’re delighted to have won the competition. We always promote the benefits of pet insurance to as many pet owners as possible so it is great to be recognised for this. The notice board has certainly caught the interest of our clients and we’ve had lots of comments about how great it looks!”
Practices have the opportunity to create their own notice board using a kit provided by Petplan with a remit to educate their clients about the benefits of taking out pet insurance.
The competition challenges vet receptionists and vet nurses to create an interesting notice board on the theme of insurance and send in a photo of it to Petplan.
The competition is open to all practices, regardless of their regulatory status. The second winner will be chosen at the end of June and the final winner at the end of July. For more information about entering the competition or to order a notice board kit, click here.
Research carried out by the Kennel Club to coincide with Mother's Day has revealed that 35% of dog buyers do not see their new puppy with its mother.
The research also found that one in ten buyers take their puppy home before it is eight weeks old, and that 55% do not see the puppy in its breeding environment.
Bill Lambert, Manager of the Kennel Club Assured Breeder Scheme, said: "March is the most popular month for searching for a puppy, but we are extremely concerned that so many are not seeing their puppy with its mother. Seeing mum not only helps people to find out how their puppy will be likely to turn out in terms of temperament and characteristics, but it also gives them the reassurance that it has been bred in a loving environment where it has been cared for and socialised properly."
Marc Abraham, TV vet and Kennel Club Veterinary Advisor, said: "Puppies depend on their mums in the early weeks of life, not just for milk but she's also critical for developing their socialisation skills which help set them up for life. If a breeder refuses to show the puppy with its mother without very good reason, then buyers should go elsewhere."
The Kennel Club is urging people to see puppies with their mother as part of its Stop Puppy Farming campaign and is joining with Marc Abraham to support the 'Where's Mum?' campaign. Kennel Club research has shown that as many as one in four could unwittingly be buying their puppy from a puppy farm.
The Kennel Club will be running a National Puppy Awareness Week (PAW) from the 8th - 14th September. To find out more visit www.thekennelclub.org.uk/stoppuppyfarming.