The UK's first online gastric ulcer risk assessment for horse owners has just been launched as part of the 2009 Gastric Ulcer Awareness Month (GUAM), organised by Merial Equine Health.
Merial has developed the risk online questionnaire to enable owners to evaluate their horse's risk of ulcers. By logging on to the website http://www.gastriculcerrisk.co.uk/, owners, trainers and riders can complete a form which then returns the results via email. Where an animal is considered to be at medium to high risk, owners will be advised to consult their veterinary practice.
The company's Dr Emma Batson said: "Since the first GUAM in 2007, significant progress has been made in developing awareness and understanding of equine gastric ulcer syndrome.
"However there is still more to do! Our goal is to move gastric ulcers further up the diagnostic process, such that the condition is an early consideration for all horses presented with the vague symptoms associated with ulceration. We know that due to the vague nature of the symptoms, many of horses are suspected of other ailments such as back and teeth problems, general poor performance, or behavioural issues prior to being diagnosed with ulcers.
"This new initiative has been developed through consultation with practising internal medicine specialists. We hope it will help to highlight more cases and encourage clients into the practice with horses that are at genuine risk of ulcers. Further diagnosis, treatment and management measures can then be considered in consultation with the client.
"The website also has a veterinary page so that follow up information and any gastroscopy results can be recorded by the vet. We hope that this feedback will help generate some valuable data for the industry."
To help you promote this initiative, Merial has produced an impactful poster for use in practice waiting rooms, along with educational literature. The poster will be available as a loose insert in various publications during April and May.
For those practices which require a referral scoping service, Merial can put you in touch with three specialist consultants; Rachael Conwell (North) Dr.Tim Brazil (Midlands/nationwide) and Richard Hepburn (South West) who each provide a mobile scoping clinic.
Merial is also promising support for the mobile scoping service for the five practices that direct the largest number of clients to http://www.gastriculcerrisk.co.uk/
A number of events are also taking place during the month for vets, trainers and horse owners, including the following CPD events:
GUAM is supported by BEVA and Dr Batson hopes that the 2009 initiatives will further boost awareness, understanding and diagnosis of this underrated condition.
Boehringer Ingelheim has launched a new competition for vets and nurses to win a £1,500 Thomson 'Round The World' travel voucher.
The competition is called 'Celebrate Life with Norman', the knitted star of the Vetmedin advert. To enter, you need to take a photograph of a cardboard cutout of Norman (sent to all practices, and also available from Boehringer Territory Managers) whilst 'on your travels'. Then upload your photo to www.vetmedin.co.uk by June 30th, 2009.
You can then follow Norman on his QUEST (Quality of Life and Extension of Survival Time, geddit), and vote for your favourite QUEST adventure.
The competition is open to UK and ROI practising vets and nurses.
For more information please contact your Boehringer Territory Manager or visit the Vetmedin® website.
To meet market demands and ensure that their customers comply with regulatory requirements, British manufacturer Labcold has released the first models in a new range of vaccine and pharmaceutical refrigerators designed specifically for this use from the ground-up. The company says more models will be added to the range over the next 12 months.
When storing temperature-sensitive vaccines and pharmaceuticals, Veterinary Practices need to ensure compliance with an ever-increasing burden of legislation, regulations and guidelines, such as the latest VMD Code of Practice, (Oct 2007). The BVA Good Practice Guide - Standard Operating Procedure 04 on the storage of medicinal products in permanent premises says as follows:
Refrigerated storage must:
Although this guidance stops short of specifically excluding the use of domestic refrigerators, Labcold says professional products are more appropriate since they are built specifically for vaccine and pharmaceutical storage. Labcold refrigerators all fully compliant and have locking doors plus a host of handy options including capacity, glass doors and a new divided-drawer system.
Robin Gregson, Sales & Marketing Director at Labcold said, "Our whole product range is constantly being updated to ensure that we provide our customers with market-leading solutions. Many previous pharmacy refrigerators have simply been modified designs of domestic fridges, whilst our new range, the result of three years work, is one of the few on the market to be designed specifically for pharmacy use from the ground up."
For full information on all Labcold products, including portable refrigerators suitable for farm vets please visit http://www.labcold.com/ or contact sales@labcold.com / Telephone 0870 3001001 for a free copy of the latest Product Guide.
Siemens will be showcasing its range of technology for veterinary care, from advanced ultrasound, CT and MRI systems to haematological and immunological diagnostics at BSAVA Congress.
The company says MRI and CT are starting to become more influential in the veterinary field. MRI provides a reliable veterinary imaging method when traditional procedures such as X-ray and ultrasound are not able to convey the detail needed. They display small changes in bone and soft tissue and can be complemented with special adjustments such as mini coils for dog and cat paws to make them suitable for application with animals. This allows vets to diagnose more accurately and treat specific complaints. The images produced by MRI systems can be used for tumour diagnosis, nervous complaints or orthopaedic problems as well as intestinal, respiratory or cardiovascular disorders.
Siemens will also be presenting its in vitro range of solutions and assays in chemistry, haematology and immunology.
This will include the IMMULITE® range, a blood testing platform which the company says has an unrivalled immunoassay portfolio, allowing the rapid diagnosis of a broad spectrum of small animal conditions.
Information on the ADVIA® 2120i Haematology System with specific animal software and Dimension® Xpand® Plus integrated chemistry and immunoassay system will also be available.
Product literature and in-depth discussions with Siemens specialists will be available from the stand during the event.
The Royal College of Veterinary Surgeons Trust is looking for a vet with a particular interest in veterinary education, professional development and research, to be a new trustee.
The RCVS Trust is an independent small charity that provides two key services to the veterinary profession to further education and animal welfare: an educational grants programme and a Library and Information Service. It is seeking a trustee who can bring new contacts and ideas relevant to the work of the Trust.
The Trust is also seeking further 'lay' trustees with experience of library services, fundraising and grant-making.
The current Board members have a wide range of experience from academia, government, animal health and small and large animal practice, and veterinary nursing. However, there is room for some new Trustees to join and bring the Board up to full strength.
Stephen Ware, Chairman of the Board of Trustees, said: "The Trust has an important role in supporting practising vets, veterinary nurses, researchers, students and academics through its grants programmes and library and information resources."
"We are looking for a veterinary surgeon who is actively involved in the wider profession through networks and specialist interest groups, and who is willing to promote the work of the Trust, for example, at veterinary congresses. Given the nature of the Trust's work, the new trustee should also have experience of postgraduate education or research.
"We need someone who has the energy and experience to get things done - and who can work with other trustees in a collegiate style."
Trustees serve an initial three-year term, spending around six days a year at meetings in London and conferences. Reasonable expenses are reimbursed. Experience of charity governance and finance is not necessary as training and support will be given.
Those interested in the role can contact Cherry Bushell, Director of the RCVS Trust, for an informal discussion and an application form. The closing date for applications is 30 April.
CVS Group has announced record half-year pre-tax profits of £1.9m, indicating the robustness of the veterinary sector in harsh economic conditions.
Like-for-like sales were up 2.3% in the first half. However, according to a report in the Daily Telegraph, the company has said revenue from sales of inessentials like preventative flea control may yet fall.
Mike Martin, an RCVS Specialist in Veterinary Cardiology, has launched a new reference library of cardiology echo scans on VetSurgeon.org.
The movies show cardiac scans performed on normal dogs, and on cats and dogs with a variety of different conditions, both acquired and congenital.
Mike said: "I hope these movies will be a really helpful reference for colleagues who have an interest in cardiology. They provide so much more information than can be gleaned from a still image in a textbook, now that online video quality has improved so much."
Mike's gallery is an excellent example of the way in which a social networking website like VetSurgeon allows its members to share information and collaborate. Other referral practitioners interested in having their own gallery in which to share videos or images with colleagues in the profession should contact the site editor, Arlo Guthrie for further details.
Click here to visit Mike Martin's Cardiology Gallery
Genitrix has repackaged its palatable, fenbendazole-based treatment for internal parasites, with an easy dose syringe mechanism to allow its accurate administration to rabbits, ferrets, exotic birds and reptiles. To make life simpler for pet owners, it has also provided detailed dosing instructions for worming all the species for which it is indicated.
First launched in 2008, Lapizole is a broad spectrum oral-antiparasiticide for use in the prevention and treatment of infections caused by internal parasites of rabbits, birds, reptiles and ferrets, including Encephalitozoon cuniculi (E. cuniculi) in rabbits.
Genitrix' marketing director, Rob Watkins, said: "Lapizole proved itself as a highly effective treatment for E. cuniculi during its first year. Many of our customers have expressed the wish to use the treatment on a broader range of animals and in species groups for which highly accurate dosing and a syringe mechanism would be vital. We've taken their feedback on board and are delighted to be making Lapizole available to them with its new dispenser.
"The combination of efficacy, easy dosage and palatability make it an ideal product for the control of internal parasites in these species."
For more information, visit http://www.genitrix.co.uk/
The Association of Private Pet Cemeteries & Crematoria (APPCC) has launched a new leaflet for bereaved pet owners, which will be distributed to veterinary practices.
Kevin Spurgeon, Director of the APPCC said: "The feelings of grief and loss that pet owners go through after the death of their pet is often not fully appreciated. The idea of the leaflet is to help owners understand and deal with the emotions they are experiencing more. If the pet is part of a family then several people along with other pets may be affected - it may even be the first experience of death for some."
The leaflet was written and produced for the APPCC by Jane Matthews, author of Losing a Pet (http://www.smallbooks.co.uk/), and has had support from several experienced pet bereavement counsellors and the nationwide Pet Bereavement Support Service run by SCAS (www.scas.org.uk). It covers a variety of subjects, including:
According to the APPCC, studies have shown that as many as 1 in 4 pet owners take time off of work after the death of their pet with nearly half of all those surveyed having taking annual leave after their loss. Pet crematoriums have also noticed an upturn in the numbers of people taking a hands-on approach by choosing to arrange an individual cremation for their pet directly with the crematorium.
The APPCC plans to distribute the leaflets to its members, pet bereavement counsellors and veterinary surgeries throughout the UK and believes this is a major step forward in both acknowledging pet bereavement and helping those affected by it. The leaflet will also be available to download from the main APPCC website www.appcc.org.uk as well as through many of the members own sites.
The RSPCA has reported that 11,586 animals were abandoned last year. That's more than 30 a day, and an increase of over 57% compared to the 7,347 animals that were abandoned in 2007.
Is this a precursor for tough times for the veterinary profession? Difficult to know. It conflicts with the record profits announced by CVS only a month ago. And perhaps the sort of people that would consider abandoning their animal under any circumstances are not likely to have been regular visitors to a vet in the first place.
CEVA Animal Health has extended its behavioural range of products with the launch of Senilife®, a nutritional supplement which is specifically formulated to help manage signs of brain ageing in dogs and cats.
Senilife® contains a combination of three essential brain nutrients - phosphatidylserine, vitamin B6 and vitamin E - which the company says help maintain membrane fluidity and normalise neurotransmission. In addition, two natural but potent anti-oxidants - gingko biloba and resveratrol - support brain metabolism and help to neutralise free radicals and reduce amyloid deposits.
According to CEVA, common signs of brain ageing in dogs and cats include playing or interacting less, barking or howling at night, loss of house-training/litter box training, apathy or increased tiredness and disorientation. A study has shown that up to 75% of dogs over seven years of age and 35% of cats 11 years and over suffer from at least one geriatric behavioural problem1.
In a recent clinical study, 86% of owners were satisfied with the results achieved after one month of using Senilife®, with 73% of dog owners and 67% of cat owners noticing fewer signs of brain ageing within the first seven days2.
Juliet Penaliggon, small animal marketing manager at CEVA Animal Health, says: "Many typical signs of brain ageing in dogs can be controlled by nutritional management. Senilife® is a fast-acting, nutritional supplement that contains proven nutrients and neuroprotectives to help manage these signs."Senilife® capsules are easy to administer either directly into the mouth of the pet or emptied onto the pet's food."
For further information, please contact your CEVA Animal Health representative or call 01494 781510.
References1 Behaviour problems in geriatric pets. Lansberg G and Araujo J. Vet Clin North Am Small Anim Pract. 35 (2005) 675-698.2 Isaka N, Baysse B, Lopez A, Ovaert P and Penaliggon J. CABSTG Spring Meeting April (2009).
Dechra Veterinary Products has launched a range of materials to assist veterinary practices in educating and supporting their clients with hyperthyroid cats.
Available as part of the support package are a range of notice board displays, educational booklets, an owner website (http://www.hyperthyroidcat.co.uk/) and promotional items. The company also offers on-site CPD training for vets and veterinary nurses, which can take place at a time convenient to the practice and which counts for one hour of CPD.
Greg Williams, Veterinary Technical Services Manager at Dechra said "Our experience of the diagnosis and ongoing treatment of cats with hyperthyroidism has shown that it is a daunting and worrying time for owners. It is important that we fully educate and support these clients to achieve the highest possible level of care for the patient and ease owners' concerns."
For more information concerning on-site CPD or to order the client support materials, contact your local territory manager or telephone Dechra Veterinary Products on 01743 441632.
Dechra Veterinary Products has launched a new online fluid therapy distance-learning course for vets and nurses, to help maximise the potential of its Vetivex® fluids range.
The Fluids Knowledge Programme has been created to provide comprehensive and flexible online CPD for companion animal and equine practitioners. The coursework, which counts for six to eight hours of CPD learning, includes the latest thinking from fluid therapy specialists Dr Ava Firth, Karen Humm and Kevin Corley.
Dechra says the course combines theoretical and practical advice on fluid therapy for both small animals and horses, and can be used for training, as a refresher, and to develop thinking on fluid therapy. Self-assessment questions included within the course allow progress to be monitored throughout.
Gwenda Bason, marketing director for Dechra Veterinary Products, said: "We've spent months of research and development producing this online learning portal for professionals. It will enable vets and nurses to improve their knowledge, understanding and patient care. Being online, users can dip in and out of it as and when their schedules allow and additional costs often associated with CPD learning, such as travel or accommodation costs, are eliminated.
"When practices choose Vetivex, they're not just buying bags of fluid, they're benefitting from our investment in practice education which will improve their understanding of the role and management of fluids."
Dechra estimates the programme is worth around £400 per person, and therefore offers savings of over £3000 in CPD costs for an 8 member practice.
To find out more about the Fluids Knowledge Programme visit www.fluidtherapy.co.uk, or contact Liz Rawlings at Dechra on 01743 441 632.
Following two postponed hearings and a stayed Judicial Review, the Disciplinary Committee of the Royal College of Veterinary Surgeons last week accepted a wide-ranging 18-month programme of undertakings from a veterinary surgeon found guilty of serious professional misconduct, to address his "serious deficiencies" and "practice failings".
In October 2006, Mr Joseph Holmes MRCVS, of the Waltham Veterinary Clinic near Grimsby, was found guilty of serious professional misconduct for performing inappropriate and out-of-date veterinary treatment. Judgment was postponed for a period of two years subject to conditions that were put in writing and agreed by Mr Holmes.
The hearing resumed early, in February 2008, as Mr Holmes had deliberately ceased to comply with these conditions in the hope of forcing an appeal against the Committee's original finding of serious professional misconduct.
At the resumed hearing, Mr Holmes was told there was no legal framework for such an appeal (only against a sanction of suspension or removal from the Register) and that he would be subject to an 18-month period of compliance with the conditions set out at the original hearing; he was also invited to propose a programme of continuing professional development (CPD) and other undertakings for that period.
As Mr Holmes then applied for a Judicial Review of the Committee's decisions, this programme was never proposed. However, at the Royal Courts of Justice in October 2008, Mr Holmes' application for Judicial Review was stayed, by mutual consent, allowing for the DC hearing to be resumed and for him to offer undertakings for the Committee's consideration.
At last week's hearing, the Committee reminded itself of the original four findings of serious professional misconduct against Mr Holmes, which, in each case, it had stated would "be viewed by reasonable and competent members of the veterinary profession to be deplorable...and far below the standards that members of the public were entitled to expect."
In relation to these findings, the Committee was particularly concerned about his deficiencies in the fields of orthopaedics, oncology, radiology and therapeutics and considered that his future CPD should specifically address these areas.
Consequently, Mr Holmes agreed to an extensive range of undertakings over an 18-month period, including: participation in the RCVS Practice Standards Scheme (including two inspections); keeping abreast of changes to the RCVS Guide to Professional Conduct; 105 hours of standard and additional CPD; proofs of purchase of up-to-date text books and journal subscriptions; and six-monthly progress reports to the Chairman of the Committee.
Brian Jennings, Chairman of the Committee, said: "The Committee considers that the undertakings in the form that you have offered to it, if fulfilled by you, will serve to ensure that there will be no repetition of the conduct which resulted in our original findings and serve to ensure that animals and the public will not be put at risk.
"We trust that you will enter into these courses with the right mind-set and find that at their conclusion, these tasks have been of advantage to your practice."
Ark Surgical has announced the launch of an 'entry level' reusable retractor ring which the company says is suitable for many routine procedures.
This addition to the range complements the existing disposable system which is widely used for more complex and specialist procedures carried out in practices and referral centres alike.
The reusable Retractor System consists of a rectangular retractor ring, (which can also be configured to a small square as shown) and six 5mm sharp elastic stay hooks, all of which are validated for 20 sterilising cycles or one year, whichever occurs first.
Key areas of surgery where the retractor system is most commonly used include: general, abdominal, neurological, soft tissue and orthopaedic.
For more information visit http://www.arksurgical.co.uk/
Noelle Lowry, a marathon-running vet from Lichfield has raised almost £2,500 for the RCVS Trust in the London Marathon.
Noelle beat her fundraising target of £1,500, to raise money for the Trust to use in its work to support veterinary education and research, and in providing library and information services.
She finished 4,594 out of the 11,037 women runners in the London Marathon, taking 4 hours and 36 minutes to run the 26.2 mile long course - and beating her time last year in the New York marathon.
Noelle said: "A lot of people chipped in at the last minute - my mum has been organising people back home in Ballymena and my friends and colleagues have all put their hands in their pockets - so a huge thank you to all of them.
"I'm a great fan of the RCVS Trust. It's not one of the big charity brands but the grant funding for veterinary research can really make a difference to animals - and we can all use the library and online resources - so I wanted to give it some help."
Click here for more about the work of the RCVS Trust
Plans for the introduction of a disciplinary mechanism for Registered Veterinary Nurses (RVNs) have been agreed by the RCVS Veterinary Nurses Council.
RVNs agree to account for their professional conduct and keep their skills and knowledge up to date: over 70% of eligible veterinary nurses have now joined the non-statutory Register.
The Veterinary Nurses Council agreed to a period of nearly three years between the opening of the Register and the College putting in place a disciplinary mechanism. This was to give RVNs time to get used to their new rights and responsibilities. Plans are now in place to introduce a disciplinary system from September 2010.
Charges could be brought against a veterinary nurse if found guilty of fraudulent registration, criminal convictions which render him or her unfit to practise as a veterinary nurse, or allegations of disgraceful professional conduct.
The sanctions would be the same as for veterinary surgeons, ie to remove a nurse's name from the Register (with the nurse eligible to apply for restoration after 10 months), or to suspend the nurse, with his or her name returning to the Register immediately after the period of suspension. A veterinary nurse would not be able to carry out Schedule 3 tasks while removed from the Register.
Complaints would initially be dealt with by the Veterinary Nurses Preliminary Investigation Committee (VN PIC), which will assess whether the complaints should be taken to the hearing stage. Three RVNs will sit on this committee. They will be joined by three members of the veterinary PIC, including either the RCVS President, or one of the Vice-Presidents, and one Lay Observer.
Meanwhile three RVNs will join existing members of the RCVS Disciplinary Committee (DC) to form a VN DC, to adjudicate on charges against a veterinary nurse. These individuals will not currently sit on VN Council. If the case were against a VN, the sitting panel would include at least one veterinary nurse, one veterinary surgeon and a lay person acting as chairman. A legal assessor would also sit with the Committee to offer advice.
If a case were to concern both a veterinary surgeon and a veterinary nurse, the preliminary investigation would be carried out in tandem but with separate disciplinary hearings.
Applications are invited for RVNs to sit on the new VN Preliminary Investigation or Disciplinary Committees. Anyone who would like further information should contact Lesley Evans, Manager, Executive Office (l.evans@rcvs.org.uk or 020 7222 2001) by 31 May 2009.
Research released today by the Pet Food Manufacturers' Association (PFMA) reveals that only a minority of pet owners are able to identify what their pet should look like when it is at the right weight.
Eight out of 10 dog, cat and rabbit owners believe that their pet is just the right weight, but when asked which of a series of pictures most closely resembled their pet, only 33% of dog owners and 23% of cat owners chose the 'normal weight' picture.
The independent research, conducted by TNS, surveyed over 2,100 households. Other findings included:
Michael Bellingham, Chief Executive of the PFMA, said: "The figures are alarming and the problem won't go away without a fundamental shift in owners' attitude to feeding their pets. It is also worrying that most owners are not aware of the problem, because they are unable to recognise a fat pet in the first place. Perceptions of what is the correct size are seriously out of kilter with reality."
Only 25% of those surveyed said that they had ever sought advice on whether any of their pets were overweight. Up to a third admitted using trial and error when deciding how much food to give, indicating a sole reliance on their pet's appetite to determine optimium food portions. Less than a quarter referred to manufacturers advice on pet food labels, or sought advice from their vets.
Michael continued: "Thankfully, there is a solution and we have developed a tool to help owners identify the correct condition of their pet, along with steps to take if a problem exists. Prevention is at the heart of our awareness campaign. Feeding a good diet, and to the correct amount, is fundamental. And so is exercise. We know that a pet fed to its right condition will lead a longer and healthier life. Not only that, getting active with your pet can help pet owners achieve the same for themselves. We urge pet owners to start using our Pet Size-O-Meter and make sure they and their pets have the best chance for a long happy life together."
The PFMA has also produced a supporting White Paper entitled - Pet Obesity: The Reality in 2009 - which compares the obesity epidemic in humans with that of our pets. You can download it here.
The latest addition to the Bayer portfolio of educational websites for pet owners was launched this week and to mark the occasion, there are 5 digital cameras and photo frames to be won by vets and nurses.
Targeted specifically at cat owners, with a dedicated section for vets and nurses, http://www.profender.co.uk/ aims to educate owners about the importance of worming their cats and visiting their vets.
Pet owners visiting the site will be able to profile their cat to determine the optimum worm treatment regime. To help improve compliance, owners can also subscribe to a free SMS or email reminder service to alert them when a worming treatment is due.
The vet- and nurse-only section of the website contains a wealth of information, including animated worm lifecycles and details on Profender Spot-On, its formulation and mode of action.
To enter the competition to win a digital camera and photo frame, you just need to answer three questions. Click here.
Molar Ltd is launching a cross infection control product called VetroxxTM at this years' BSAVA Congress
VetroxxTM is a range of 100% natural disinfectant products approved by the Department of Health (HPA) for use as a hospital disinfectant and has been approved by the British Government's MAFF (now DEFRA) to control against outbreaks of significant agricultural diseases (e.g. Foot and Mouth Disease, Tuberculosis, Newcastle's Disease found in chickens & Swine Fever).
The range includes a convenient disinfectant hand gel, surface wipes and a multi-surface spray. According to Molar, VetroxxTM has been scientifically tested, proven to reduce microorganism numbers by up to 99.9998%, and kills most problem bugs, including: MRSA, Bird 'flu (H5N1), SARS, HIV, C diff and many others.
The range contains Citroxx®, a naturally-derived disinfectant made from orange pith. Molar says the product is both safe and highly biodegradable, and very kind on skin and surgery surfaces (such as examination tables, flooring and bench tops). The company adds that since Citroxx contains several antimicrobial elements, it is unlikely that resistance will develop.
During Congress, Molar will be challenging vets hand-washing skills using a special UVA (long wave UV) light box to highlight failures.
Pfizer Animal Health has launched a new range of diabetes support materials, including a DVD, post-prescription leaflet and home recording chart for owners of diabetic cats and dogs; a vet detailer, poster and blood glucose monitoring chart for the practice.
The company says that diabetes is on the increase in pets, as the level of obesity in cats and dogs escalates. Current estimates put the disease prevalence at 0.32% in the dog population1 with similar levels suggested for cats with some being as high as 1 in 1002. With increasing economic pressures and busy lifestyles, many owners are reluctant to take on the challenge of a diabetic pet, yet most pets respond extremely well to treatment.
Susan Mitchell, Insuvet® Product Manager at Pfizer Animal Health, believes that communication is key: "Helping owners to understand that treatment need not be difficult and that routines can be flexible enough to fit in with their lifestyles is critical. Time and time again it has been shown that cost is not always the primary consideration when it comes to treating the pet that is viewed as a much loved member of the family.
"Ensuring that owners understand exactly what will be expected of them is likely to be pivotal to the success of diabetes management than might first be assumed. Our new range of support material focuses on that need and takes the owner right the way through the process, from that initial diagnosis when decisions hang in the balance, to improving compliance by providing all the tools necessary for effective day to day management of the disease."
The new support materials include a DVD that explains all that clients need to know about the condition. This, says Pfizer, is the ideal choice after initial diagnosis, to reinforce and support the dialogue that takes place in the clinic environment. Shock, fear and confusion may mean that many owners will simply fail to take in all that their vet has to tell them after the initial diagnosis. This, in turn may prevent the owner from making an objective decision about their pet's future.
Once emotions have settled the client can watch the DVD in their own home, start to approach the future more rationally and decide what adaptations may have to be made. A post prescription leaflet is available to provide reassurance about the daily routine of monitoring a diabetic pet and a home recording chart to aid long-term compliance.
Of course, diabetic patients can be just as challenging in the practice environment so a comprehensive vet detailer is available along with blood glucose monitoring charts, a poster detailing what to do in a keto-acidotic emergency, a veterinary nurse discharging list and a clinic letter.
For further information on the Insuvet® range or to request support materials for diabetic clinics or individual patients, vets and nurses should contact their Pfizer Business Account Manager. For any technical questions about the Insuvet range call the Pfizer Animal Health Technical Support Line on 0845 3008034.
Genitrix has extended its Dentagen dental care range with the addition of Dentagen Aqua, a water additive treatment to control plaque and prevent bad breath in cats and dogs.
Genitrix says the product offers a completely new approach to dental care for companion animals and is expected to prove particularly effective in treating cats which do not respond well to existing treatments, such as dental chews and tooth-brushing.
Dentagen Aqua is a palatable liquid which is added to a pet's drinking water on a daily basis. Its active principal is RF2, a plant extract. According to the company, RF2's ability to enable natural and healthy mouth bacteria to flourish while inhibiting the formation of plaque even at low concentrations has been demonstrated in extensive clinical trials. It operates as an 'anti-biofilm' treatment, modifying the growth of the membrane of oral bacteria to prevent them from producing plaque.
Dentagen Aqua is supplied in a 250 ml bottle costing £6.80. At the recommended dose of 5 ml per day, the bottle will provide 50 days' treatment for a cat or small dog.
In 2008, Genitrix launched the original Dentagen plaque protection system which consists of a unique RF2-impregnated wax provided to practices in a syringe to be applied to the gingival layer and the buccal area of teeth of dogs or cats at end of dental procedures. Dog owners can then maintain the protective coating by giving their pet Dentagen plaque prevention chews. The launch of Dentagen Aqua means that an equivalent solution is now available for cat owners or for dogs which don't eat chews.
With over 85% of dogs and cats over three years old suffering from some form of dental or gum disease, it's the most common health problem in these animals. The market for preventative dental healthcare supplements is estimated to be close to £1 million per annum.
Rob Watkins, Marketing Director at Genitrix, said: "Dentagen exceeded our expectations during its first year and has proved popular with both vets and dog owners. Given the vital importance of good dental health for dogs and cats, it seemed the logical next step to produce a water additive version to make the treatment easier for cat owners in particular."
The British Equine Veterinary Association's (BEVA) Equine Rescue Fund (ERF) has taken delivery of 'Howie the Rescue Horse', the UK's first lifesized model of a horse designed specially for training vets and firefighters
Howie will be used for the practical elements of the Rescue and Emergency Medicine Training for Equine Vets courses run by BEVA in partnership with Hampshire Fire and Rescue Service's animal rescue specialists. He will also be taken on the road to vet schools and be loaned to fire and rescue services wishing to train firefighters in manual emergency equine handling techniques.
Howie was designed to the animal rescue specialist's exacting specifications by Wales-based company Big Beasts, which more usually creates bespoke models, creatures, and props for the film and television industry, as well as for museums and theme parks.
Howie has been named after Genitrix' managing director, Howard Wilder after the company (which makes equine joint treatments such as irap HY-50®Vet) stepped in to cover the significant production costs of the model.
Howard said: "Horse rescue is a complex and hazardous operation, both for the animal and those trying to rescue it and treat any injuries. As a company actively involved in equine care, we felt it was important to make a significant financial contribution to the Equine Rescue Fund. It's great that Howie has safely arrived and we hope he'll prove an important asset to the ERF."
Picture shows: Howie the Rescue Horse with (left to right) Howard Wilder and Buster Brown and Jim Green, Animal Rescue Specialists, Hampshire Fire and Rescue Service
The Small Animal Medicine Society has become the very first veterinary society to use online social networking to bring its members closer together, with its own dedicated section within this site.
The new SAMSoc section of VetSurgeon contains a host of features to facilitate the sharing of ideas, experiences and knowledge amongst the society's members. There's a photo and video sharing gallery in which to share and discuss interesting cases. There's a dedicated forum to debate current issues and ask SAMSoc advice about difficult cases. Members can also catch up on association news and hold private 'conversations' between each other using VetSurgeon's sophisticated peer-to-peer communication system.
All veterinary surgeons can visit the SAMSoc section on VetSurgeon.
However, only SAMSoc members can use the various features and participate. A downloadable application form for SAMSoc membership is available from the 'About us' section.
Ian Battersby MRCVS, SAMSoc committee member said: "We're very excited about the potential that VetSurgeon offers us to share knowledge about small animal medicine more effectively amongst our members."
Arlo Guthrie, editor and publisher of VetSurgeon said: "I'm delighted about SAMSoc joining VetSurgeon; bringing vets together and sharing knowledge is what the site is all about."
He added: "We are able to offer dedicated sections of VetSurgeon to other veterinary societies and associations, free of charge. So, if you represent one, do take a look at the SAMSoc section on VetSurgeon. If you like what you see, get in touch with me."
Intervet / Schering-Plough has announced that following the success of National Vaccination Month, which targeted the owners of unvaccinated dogs, cats and rabbits, and resulted in more than 32,000 additional vaccinations, a second National Vaccination Month will run throughout March 2009.
According to the company, National Vaccination Month 2008 won strong support from vets nationwide and succeeded in increasing awareness among pet owners of the need to vaccinate their animals, with the end result of driving unvaccinated pets into practices across the country.
Just over 2,100 veterinary clinics registered to take part and following a heavyweight marketing and TV advertising campaign, the pet owning public responded in their thousands.
Almost 70,000 people visited the website www.vaccinationmonth.co.uk with over 32,000 pets vaccinated as a result.
To build on the success of this campaign and in light of data suggesting a continued escalation in the number of unvaccinated pets, Intervet / Schering Plough Animal Health is calling on veterinary practices to sign up and benefit from the massive marketing drive that will underpin the second National Vaccination Month.
As in 2008, central to the success of the campaign will be a nationally co-ordinated amnesty encouraging owners of unvaccinated dogs, cats and rabbits to have their pets fully vaccinated for the cost of a booster. The amnesty will highlight the shocking fact that only half of the nation's dogs, a quarter of cats and just 10 per cent of rabbits are up to date with their vaccinations. This is in the face of survey work, indicating the widespread and prevalent nature of certain infectious diseases.
Angus Robinson of Intervet / Schering Plough said: "The success of the 2008 campaign blew us away. Of most significance was the feedback that we had from vets, which suggested that rather than drawing from their existing client base, National Vaccination Month improved pet vaccination levels by attracting new clients into practice.
"However survey results show we have a long way to go. Too many cases of serious infectious disease are still seen in practice and wider vaccination uptake would reduce the number of animals susceptible to these serious and preventable diseases.
"In 2009, given the prevailing economic climate, pet owners will be particularly alive to the fact that there is a cost benefit to them and this may give even greater impetus to the campaign."
During National Vaccination Month, participating vets will provide a free healthcheck and discounted vaccination saving owners up to £30 per pet.
As well as TV advertising, a radio campaign, PR editorial across a range of media and marketing support, this year's campaign will be backed by a leading TV wildlife broadcaster and celebrity who will be unveiled at the consumer launch.
As in 2008, the website www.vaccinationmonth.co.uk will give pet owners the chance to search for their nearest participating vet.
For more information on how to register your practice to take part in the campaign, please contact your Intervet account manager or call Intervet's Veterinary Support Group on 01908 685685.