CEVA Animal Health is rolling out what it describes as a hard-hitting TV campaign on four national TV channels to highlight awareness of stress related feline behaviour problems and encourage cat owners to talk to their vet about Feliway.
This second bout of TV advertising will run in March and April on ITV2, ITV3, E4 and More 4 and on Channel 4 in the London region and will be seen by over five million people.
Featuring the animated character 'That Purple Cat' who first appeared in CEVA's TV advertising and marketing push at the end of 2009, the new campaign will see 'That Purple Cat' displaying signs of stress in the home environment to raise awareness of the issue amongst cat owners.
Lucy Brett, product manager at CEVA Animal Health said: "Our first TV advertising campaign back in the autumn went a long way to raise awareness. We found that more cat owners were able to recall the advertising for Feliway than for any other animal health brand.
"However, it is clear that in practice merchandising is crucial if practices are to make the most of this opportunity and I would encourage them to get in touch to request a display pack, which includes a waiting room poster and leaflets, as soon as possible."
A limited number of desktop and floor standing merchandising units are also available. For more information or to order your FREE waiting room merchandising materials call 01494 781510.
The Pet Advertising Advisory Group (PAAG), which is comprised of representatives from the UK's leading animal welfare organisations, has launched a set of minimum standards for websites that advertise pets for sale.
PAAG says the new standards have been developed to improve the welfare of the pets and to protect members of the public from the risk of ending up with sick, dangerous or even illegal animals. The standards have also been endorsed by Defra and Lord de Mauley, the Minister for Animal Welfare, who has been discussing the need for improvement with the leading online pet classified websites.
The Group points to Kennel Club research which shows that one in five puppies bought online are dying before they reach six months, together with some of the worst adverts the organisation has seen online, as evidence for the urgent need for these new standards:
PAAG says it is working with the Government to remind consumers and websites that an animal is not a commodity like a washing machine or a car, and should not be advertised or bought in the same way. Websites in compliance with the standards will be identifiable to consumers on the PAAG website as the ethical and safer choice when deciding to find a pet online. The group is encouraging the public to stay vigilant to ensure that websites meet the standards consistently, and not to use sites that don't apply the Minimum Standards.Caroline Kisko, Secretary of the Kennel Club, said: "Whilst we recognise that puppies are commonly advertised online, it is still shocking to know that there are between 100,000 and 120,000 pet advertisements appearing on UK websites each day. The research undertaken by PAAG has revealed some truly terrible examples where animal welfare was clearly the last thought in the mind of the advertiser. Every day we hear from people who have bought a puppy online only for it to fall sick or die soon after, and the Kennel Club's research for its Puppy Awareness Week shows that one in five pups bought online die before they're six months old. "We hope that the Minimum Standards will be just that, a minimum standard that a website must reach before posting advertisements for pets. In an ideal world we would prefer people not to buy pets online but would advise that if you are doing so that you check the website adheres to PAAG's Minimum Standards. We urge people to go to a member of the Kennel Club Assured Breeder Scheme if they want the best chance of getting a healthy and well cared for puppy, as this is the only scheme in the country that sets standards for and monitors breeders."
Lord de Mauley, Minister for Animal Welfare at the Department for Environment, Food and Rural Affairs, said: "It is vitally important that advertising websites do all they can to ensure the welfare of animals sold on their sites and to prevent the sale of banned breeds. I fully support PAAG's Minimum Standards and would encourage all advertising websites to sign up to these."
PAAG says that the Minimum Standards are just the first step to improving how pets are advertised online, and that it will work closely with websites including Gumtree, Loot and Preloved to provide support on the reporting of suspicious adverts and the moderating of such ads. A team of volunteer moderators will also be created to provide further support for the websites and ensure that if anyone is turning to the internet to buy an animal they can do so with more confidence that they are buying a healthily bred pet.PAAG has compiled a video of case studies showing the impact of inappropriate online advertising on members of the public, the veterinary profession and animal welfare authorities. See: http://www.paag.org.uk.
PAAG comprises: Battersea Dogs & Cats Home, Blue Cross, British Veterinary Association, Cats Protection, Dogs Trust, The Kennel Club, Ornamental Aquatic Trade Association (OATA), One Kind, PDSA, RWAF, Raystede, Reptile and Exotic Pet Trade Association (REPTA), Wood Green the Animals Charity, World Horse Welfare.
The company points to research which shows that osteoarthritis can affect up to 40% of dogs 1,2 and managing the disease requires a multi-faceted 1,3, life-long, approach.
Animalcare says its osteoarthritis diary gives veterinary surgeons a practical, client-friendly tool to engage pet owners in their dog’s care journey, promoting adherence to treatment plans and enhancing communication between vets and pet owners.
Pet owners are asked to record three everyday activities to monitor their dog's progress, for example, its ability to get into the car, go upstairs or get up after sleeping, on a scale of 1-4.
This will allow all members of the veterinary team to understand how the patient is responding to treatment.
Kai Crawshaw, Brand Manager at Animalcare said: “This OA Diary is intended to enhance the veterinary practice’s ability to offer comprehensive, contextualised care, without increasing their workload.
"The diary supports both initial treatment plans and long-term management strategies, giving veterinary staff confidence that their patients are receiving the ongoing care they need at home.”
https://www.animalcare.co.uk/oa_diary/
References
Prac-tic® – the spot-on flea and tick treatment from Novartis Animal Health has added a new claim to its licence.
It now states that adult fleas are killed before they lay eggs for a minimum of four weeks after treatment and, as the product completely eliminates egg production, it also breaks the flea life cycle.
New and recent graduates and recently qualified vets have the opportunity to attend a CPD graduate symposium specifically designed to provide practical surgical and management advice and solutions for those embarking on their professional careers.
ProStart course director Colin Whiting BVSc CertSAS MRCVS explained: "We're aiming to fast-track new graduates by sharing experience and helping them through that tricky first year in practice. However, whilst the course has a total of 11 hours CPD, it also has a packed fun and social element including zip wire and surf lessons."
Sponsored by Merial Animal Health, the inaugural ProStart CPD graduate symposium is to be held at Lusty Glaze beach adventure and lecture centre, Newquay, Cornwall, Friday 10th to Sunday 12th October 2008.
Mr Whiting said: "The event includes a full-on itinerary of lectures and workshops covering aspects of small animal practice including, practice economics, consultation skills, surgical guides for neutering, maximising therapeutic opportunities, and client and staff interactions - with tips from a head nurse. It's also a great opportunity to network with other new graduates.
"The workshops are run by vets experienced in mentoring new graduates in practice, plus full board & lodging and a vibrant social programme including adventure Zip wire, Surf lesson, and entertainment."
For Merial's Mark Riggs the symposium will help graduates understand the realities of practice environment more quickly. He said: "This course is a neat combination of practical and business skills. Not only will graduates have the chance to sharpen their neutering techniques but advice will be on hand relating to practice finances, client handling and staff management. Delegates will be encouraged to contribute within workshops tackling thorny issues from general practice, before it's wetsuits on and a surf lesson."
Mr Whiting, a referral surgeon and clinical director based at Penmellyn Vet Group in Cornwall has publications and CPD presentations which focus on surgical and practice management topics, and include Surgical Mentoring of Junior Colleagues for In Practice.
"We have a very experienced lecture team, members of which have worked extensively supporting graduates and junior colleagues. Bearing in mind that CPD has to be affordable for practice owners, thanks to our sponsors, Merial, we're able to provide an entire weekend course, including accommodation, for £240+VAT. The venue's proximity to Newquay airport provides easy accessibility for delegates nation-wide and is a fantastic venue for adventure challenges, surfing and various beach activities."
Other members of the ProStart team include Ian Stroud BVSc MRCVS a Medivet partner and new graduate supervisor, and Gareth Cross BVSc, MRCVS who recently lectured to BSAVA congress. Their focus will be promoting safe clinical excellence; illustrating the finances behind a small animal practice; and how graduates can add to a practice in these areas.
If you would like more information on the course or would like to book a place please contact Beverley Archer; beverly.archer@merial.com, or contact your local Merial Territory Manager.
Royal (Dick) School of Veterinary Studies at the University of Edinburgh has opened an emergency clinic for injured animals, to allow the public to bring in wildlife in need of treatment. The Wildlife Emergency Clinic is the first of its kind in the UK.
The new emergency clinic, based at the School's Hospital for Small Animals, will treat animals with the aim of releasing them back into their native habitat. The venture will also enable veterinary students to gain more hands-on training in treating wildlife.
The emergency clinic will treat animals, such as hedgehogs or injured birds, as well as larger animals such as deer. However, people are advised to contact the SSPCA to arrange for an inspector to be sent out for support if they have found a larger injured animal or if an animal seems in too much distress to be transported.
Emma Keeble, a wildlife veterinary expert at the Hospital for Small Animals, said: "At this time of year there may be orphaned hedgehogs found out during the day time, which are not able to fend for themselves or hedgehogs suffering from conditions such as fly-strike. As summer progresses there tend to be lawnmower and strimmer injuries. There are also other animals that may have been injured as a result of road accidents."
The School's Hospital for Small Animals already has an exotic and wildlife ward and works with the SSPCA to treat animals so that they can be released back into their native habitat.
CEVA Animal Health has updated its practice support materials to include an all-encompassing D.A.P. client leaflet, a website and a new vet detailer.
The new materials, which also include a D.A.P. and Feliway reference guide containing details of 31 published trials into the practical applications of pheromones, focus on using D.A.P. to prevent stress at key stages of a dog's life. Particular attention is paid to the benefits of fitting a D.A.P. Collar during early puppy consults in order to help prepare dogs for the modern world and helping to prevent anxiety-related problems such as separation anxiety and noise phobia, developing in later life. In addition, the vet brochure will draw practitioners' attention to the times in a dog's life when owners are particularly concerned about their dog becoming stressed including events like trips to boarding kennels.
Lucy Brett, product manager at CEVA Animal Health, said: "Over the last three years eight different trials have been published looking at the use of pheromones to reduce canine stress. The latest data backs up what we have believed for some time - that the management of stress during socialisation is vital if dogs are to grow into emotionally balanced and confident adult dogs. We now have a much better idea of the impact of allowing puppies to get stressed or overwhelmed during socialisation and the difference providing pheromone support in the form of a D.A.P. Collar can make."
For further details, or for information on CEVA's range of educational resources for veterinary professionals interested in feline and canine behaviour, please contact your CEVA Animal Health representative or call 01494 781510.
The Royal College is calling for views on the Day One Competences required of newly qualified veterinary surgeons, via an online survey.
The survey can be accessed from the RCVS website (www.rcvs.org.uk/consultations), and can be completed until 31 May.
The College says that the survey is the first step in a review of the Day One Competences, which define the level to be expected of new veterinary graduates when they first qualify. The competences set out in broad terms what is required of new graduates at the end of their veterinary degree, and provide the foundation for curriculum design and student assessment in UK veterinary courses.
RCVS Council member David Catlow, who chairs the Working Party undertaking the review, said: "The Day One Competences are deliberately general as they aim to convey the important principles that all students must master by the time they graduate, regardless of the precise curriculum they have followed, so they are safe to practise in a range of veterinary contexts from day one after they graduate.
"As it is over ten years since these competences were confirmed, we are reviewing them to ensure they remain valid, and to seek to ensure they reflect current and likely future expectations."
The Working Party will report to the Education Policy and Specialisation Committee (EPSC), and includes representatives from the veterinary schools and the British Veterinary Association (BVA), as well as a recent veterinary graduate.
Since being confirmed by the RCVS, the Day One Competences have also been adopted across Europe, through the European Association of Establishments for Veterinary Education (EAEVE), and in countries such as Australia.
Virbac has announced the launch of the Compulsory Chipping Support Pack, designed to help veterinary practices raise awareness of the importance of microchipping and the new legislation coming to England, Scotland and Wales in April.
The pack contains a range of promotional and educational items including:
Sarah Walker MRCVS, BackHome Product Manager, said: "Compulsory microchipping comes in this April and awareness needs to be raised among the general public – numerous reports in the media still show a significant proportion of dogs are not yet microchipped. The new BackHome Mini Chip has a 34% smaller needle than our standard needles and is ‘one size fits all animals’, making it easier than stocking different chips for different size pets.
"The resources in our Compulsory Microchipping Support Pack are great for practices to use. We want to help practices and the teams working within them to engage with the public in their vicinity and help to drive practice footfall."
Each event is designed to help attendees with:
Each attendee will be given a complimentary annual Veterinary Osteoarthritis Alliance (VOA) membership.
Kai Crawshaw, Animalcare Brand Manager said: "We had excellent feedback from our first workshops, so we’re pleased to be able to reach veterinary practices in more locations around the UK.
"We also have plans to run more across the rest of the year.
"We hope that these events will lead to veterinary staff becoming more confident in dealing with OA in dogs and helping owners understand the options open to them."
All events start at 7:30pm (arrival from 7pm) and will finish approximately at 9:30pm.
Hot food and drinks will be provided.
https://www.animalcare.co.uk/oa-workshops
Defra has published an epidemiology report into the Avian Influenza outbreak confirmed in Oxfordshire on 4 June. The report concludes that, at as of 11th June, the outbreak was confined to a single premises, and there is no evidence of infection in the Protection Zone or of spread to any other premises. However, investigations continue. The report suggests that it is possible that the Highly Pathogenic H7N7 Avian influenza derived from a Low Pathogenic strain already present on the farm. Analysis and investigations are ongoing, and a number of source hypotheses are being considered. Chief Veterinary Officer, Nigel Gibbens, said: "The UK is at a constant but low level of risk of the introduction of Avian Influenza, and the report highlights the need for flock owners and poultry vets to remain vigilant for signs of disease, including the possibility of low pathogenic Avian Influenza. I would encourage all keepers to maintain good quality records and practise high standards of biosecurity." The Protection and Surveillance Zones remain in place. Further surveillance, testing and epidemiological work on this outbreak are ongoing.
The report can be viewed here:
http://www.defra.gov.uk/animalh/diseases/notifiable/disease/ai/latest-situation/index.htm
CPD Solutions have announced 3 new dentistry and oral surgery course dates, with expert tutor Alex Smithson of the Dental, Oral and Maxillofacial Referrals in Lancashire.
All courses will include extensive wet lab sessions, which will cover conditions commonly seen in practice and answer all those questions you always wanted to ask but never had the time to look up!
For details visit http://www.cpd-solutions.com/ or call 0151 328 0444 and ask for Holly.
The College says the course breaks down the supporting guidance to the Code of Professional Conduct into clear, practical advice that can be easily applied in daily practice.
It covers areas such as advertising, endorsing products and services, and using social media in a way that upholds professional standards, including:
The course begins with a short test to assess your current understanding of the topic, followed by three bite-sized modules and a final reflection section.
The course takes about an hour to complete and counts towards your CPD requirements.
academy.rcvs.org.uk
Defra has announced that the Bluetongue Protection Zone will be extended again on Monday 7 July, following the delivery by Intervet of almost 2 million additional doses of Bluetongue vaccine. Vaccination is only permitted within the Protection Zone. In accordance with the Bluetongue vaccination plan, the Protection Zone will be extended to cover all of the East Riding of Yorkshire (including the City of Kingston upon Hull), South Yorkshire (made up of the metropolitan boroughs of Barnsley, Doncaster, Rotherham and Sheffield), Gloucestershire (including the unitary authority of South Gloucestershire) and Warwickshire. Defra will continue to roll out vaccination as vaccine is delivered, in line with the vaccination roll-out plan. The additional vaccine is available for use in the existing Protection Zone from today. Livestock keepers in the areas coming into the Protection Zone will be able to obtain the vaccine from Monday. However, they are encouraged to order vaccine so that they can protect their livestock at the earliest opportunity. Protection Zone restrictions will apply to those keepers coming into the extended zone. Animals can only be moved out of the Protection Zone if they are vaccinated, naturally immune or moving for slaughter, subject to meeting certain conditions. Animals will also be able to be moved between the Protection Zones in Wales and England, subject to the conditions on the transit licence.
Woodley Equipment Co Ltd has announced the launch of the new, improved i-STAT® 1 Portable Critical Care Analyser. According to the company, the new i-STAT 1 analyser offers the same extensive test menu as the original analyser, plus the new CHEM8+ cartridge. The CHEM8+ panel provides many of the tests typically needed for quick general or emergency assessment, with just one cartridge. The i-STAT 1 analyser also provides new testing platforms, such as immunodiagnostic capability that will allow additional tests to be released in the future. Other improvements include the Cardiac Troponin test and Glucose strip reader, as well as infrared printer connectivity, upgraded storage capacity and ergonomic improvements. The i-STAT handheld analysers are the only handheld analysers available for veterinary medicine that provide vets with critical care electrolyte, blood gas, chemistry and basic hematology results in two minutes, from three drops of blood. Mike Wickham, Managing Director of Woodley Equipment said, “The new i-STAT 1 Handheld Clinical Analyser and original i-STAT analysers enable vets to make critical care decisions for their patients, whether in-practice or in the field.”
Less than a quarter of veterinary students starting their degrees in 2009 were male (24%), according to figures released today in RCVS Facts.
This is up slightly from 23% last year, but down from just over 30% in 1999: ten years before that, the gender balance of new students was approximately 50:50. Meanwhile, 53% of UK-practising veterinary surgeons are female.
RCVS Facts is part two of the RCVS Annual Report, and presents a statistical picture of the veterinary and veterinary nursing professions. Other headline facts include a 21% increase in the number of practice premises registered with the College since 1 April 2009, bringing the total on the Register of Veterinary Practice Premises to 4,821; some 766 veterinary nurse students completing their training and becoming eligible to register (an increase of 28% compared with those eligible to register during the previous two-year period) and an increase of nearly 10% in the number of complaints received about veterinary surgeons, to 739.
Figures are also available for:
The reporting year is 1 April 2009 to 31 March 2010, and part one of the RCVS Annual Report, RCVS Review, takes a more personal look at the activities of the College during the period, through the eyes of some of those involved. Topics include reviews of Extra-Mural Studies and the Practice Standards Scheme, the modular Diploma in Advanced Veterinary Nursing producing the first diplomates, a focus on mental health and wellbeing, fund-raising for the RCVS Trust and the College's joint work with other authorities to bring justice in cases of fraudulent 'veterinary surgeons'.
Both publications are available online at: www.rcvs.org.uk/review and www.rcvs.org.uk/facts.
Norbrook has launched a new iPhone app designed to give veterinary professionals essential pharmaceutical product information at the touch of a button.
The Norbrook Veterinary Excellence Tool includes information on the company's full range of animal health medicines including pharmaceutical presentation, uses, dosage and administration, withdrawal periods, contraindications & warnings and pharmaceutical precautions.
Mr Jorge Rodrigues, General Manager at Norbrook said: "Norbrook is committed to providing the best possible service to our customers. Time is a precious commodity for veterinary professionals and with the range of products on the market it can be very time-consuming to access essential product information. We have designed the Norbrook VET app to give our customers a quick and easy reference tool for all our products with the facility to filter searches for product information by species, category or brand. And of course the beauty of the iPhone app is that the information is accessible anytime, anywhere so if a customer is out at a client's premises, in their practice or at home, the information is readily available."
The Norbrook VET app also has a facility which will keep users up-to-date with relevant industry and company news and a dedicated Contact Us section which will allow customers better communication channels with the company.
Katie Norton, Web SEO Marketing Co-ordinator said: "It is our intention that the Norbrook VET app will become a key communication channel with our customers. The app will be updated regularly and we will continue to add new features to enhance the service we offer to our valued customers."
The Norbrook VET iPhone App is available to download direct from the iTunes store.
The sessions are:
https://www.bsavacongress.com/programme
The new resource is designed to help dog owners understand the risks of cancer, recognise the importance of early detection, and learn how HT Vista’s cancer detection device supports veterinary teams in screening suspicious masses.
It includes guidance on the early warning signs of cancer in dogs and explains how acting quickly can improve outcomes.
Dr Liron Levy-Hirsch, Veterinary Surgeon and Managing Director at HT Vista said: “We believe informed pet owners are key to driving earlier diagnosis.
"This new page is all about bridging the gap between innovative veterinary technology and the people it’s designed to support.
"By empowering pet owners with clear and trustworthy information, we hope to strengthen understanding of the diagnostic process, support clinical decision-making, and ultimately help more dogs receive timely treatment.”
www.ht-vet.com/petowners
The solution is designed to streamline Animal Health and Welfare Pathway (AHWP) reviews, from on-farm sampling through to laboratory results, reporting, vet attestation and DEFRA compliance, by integrating faecal egg count testing at Sandhill Laboratories with the VetDX app,
VetDX says that by integrating every stage of the review process into a single digital workflow, the VetDX platform allows practices to carry out efficient, compliant visits with a reduced administrative burden.
Laura Eden MRCVS (pictured), farm animal vet at Bishopton Vets said: “What’s really improved the process for us is how straightforward it is to submit samples and how quickly we get results back from Sandhill.
"It takes a lot of the hassle out of coordinating AHWP visits and lets us focus on the clinical side.”
Rachel Kirkby MRCVS, Business Development Director at VetDX, said: “The AHWP is a real opportunity to tackle issues like anthelmintic resistance in a structured, funded way - but only if the process is workable on the ground.
"That’s why we’ve built the platform to fit naturally into how vets carry out these visits, supporting accurate on-farm data capture with features like in-app QR code scanning.
"It means lab results are securely linked to the right animals or groups, without the risk of transcription errors or lost paperwork.”
https://vetdxs.com
The group was set up in 2019 by veterinary students Stephanie Stapleton and Lavinia Economu, to break down barriers and promote veterinary careers to young people, in part by becoming the role models they wished they’d had in school.
It also aims to correct misconceptions about what vets do, the pathway to becoming a vet and the various job options available in animal-related careers.
Over the years, Animal Aspirations has evolved to provide positive role models and practical advice to diverse students of all ages across the country, with a focus on supporting those from an ethnic minority or on Free School Meals through its school workshops.
It has expanded from nine students at the RVC to a team of 83 students.
The organisation also now has a presence across several leading institutions, including the University of Cambridge, the University of Surrey, Harper Adams University, Keele University and the University of Central Lancashire.
Lavinia said: “I’ve always lived and gone to school in Greater London, and so I was used to being surrounded by people from all backgrounds and walks of life.
"Once I started my veterinary degree, this was no longer the case, as few students came from diverse or ethnic minority backgrounds.
"This pattern seemed to be the same in all vet schools and even the veterinary profession, but there were very few if any, initiatives to address it.
“During my intercalated year at the RVC, I was lucky enough to meet Stephanie Stapleton, another vet student who also shared my passion for increasing diversity in veterinary medicine.
"She introduced me to the Widening Participation team at the RVC, and together, we recruited an amazing group of vet students, and Animal Aspirations was born.
“I truly think this is one of the best professions to be in, and I’d like to see it become more accessible and inclusive to all young people, no matter their background.”
Lharanya Somasundaram, President of Animal Aspirations, said: “It has been incredible to see the impact of our work, how misconceptions that once served as barriers are being challenged, and how young people feel more empowered to pursue their dreams.
“However, there is still much work to be done. The goal is to create such a diverse and inclusive environment that it can sustain itself and the support we provide is the norm. This only becomes possible when everyone, regardless of experience, position or background, is committed to championing diversity.
“We should all be thinking about how we can make ourselves and our workplaces more inclusive.
"With these combined efforts, we get closer to a profession where everyone feels as though they truly belong.”
https://www.animalaspirations.com
The RCVS and VN Councils have each agreed to raise registration and retention fees for the financial year 2011-12 by 2%. This means the annual retention fee for a home-practising veterinary surgeon will increase by £5, and the fee for a veterinary nurse, by £1.
To encourage members who cease to practise to request removal from the Register, rather than simply allow their membership to lapse, the fee for restoration following voluntary removal will be reduced by almost 50%, from £147 to £75.
All fees for the current financial year were, exceptionally, frozen to help mitigate the impact of the difficult economic climate on the veterinary profession. The increases agreed for 2011-12 are below current inflation figures, and in line with the RCVS financial policy of introducing small fee increases on an incremental basis in order to avoid sharp fee hikes resulting from inflationary pressures.
A list of the new fees can be found in the June edition of RCVS News, also available online at www.rcvs.org.uk/rcvsnews.
Understanding profit and loss within a veterinary practice is vital for all employees. That was the message delivered to delegates attending Pippa Reffold's lecture, sponsored by Dechra Veterinary Products, at the VPMA Congress late last month.
Pippa said: "Very few practice managers set targets or share financial data with their employees. Employees have a lot to contribute by improving service and increasing sales."
Roger Brown, product manager at Dechra Veterinary Products said: "Sponsoring Pippa's lecture is part of Dechra Veterinary Products response to market conditions. We have also reduced the price of two key products in our Veterinary Essentials range.
"We realise how significant margin control is right now and constantly review our Veterinary Essentials range. That's why we have reduced prices on Atipam 5ml, the Thyroxyl range and have introduced the Essentials Purchase Plan so practices can make further savings.
Pippa added: "Be open-minded about margin setting and don't apply a blanket mark-up to all products. Consider the contribution to your gross profit and passing on some of the improvement to your customers."
Dechra Veterinary Products offers a margin and profit calculator to compare market prices with the Veterinary Essentials range - to show just how much mark-up can be applied to products without impacting on a client's budget. "It's a simple, but very effective calculation that our Territory Managers can run for you," explained Mr Brown.
To find out more about the Veterinary Essentials range, including further cost savings with an Essentials Purchase Plan and free margin development advice, please call Liz Rawlings on 01743 441632.