The awards highlight the special bond between pets and their owners, and brave stories from animals across the UK.
This year, Vets Now has partnered with StreetVet for the awards, donating £1 to the charity for each entry received.
The winner will receive a £500 voucher to spend on a pet friendly getaway at PetsPyjamas, a bespoke ‘Pet of the Year’ trophy and a personalised bundle of vet-recommended pet treats.
Owners can nominate their own pets, or members of the veterinary profession can nominate pets they know or have treated.
The awards will be open for nominations until 6th May 2024.
https://www.vets-now.com/pet-of-the-year
Tara Evans RVN from Vita said: "We wanted to raise awareness and start a discussion with rabbit owners about preventative ear care in rabbits, including how and when owners are cleaning their rabbits’ ears.”
91% of owners also agreed that cleaning is important for rabbits with ear health problems, but 49% have never cleaned their rabbit’s ears.
For the remainder, the most common reason owners gave for cleaning their rabbits’ ears was as a preventative measure (46%), followed by noticing signs of discomfort (25%) and following veterinary advice (25%).
Tara added: “These results show us that owners are aware cleaning their rabbits’ ears is important which leaves us plenty of opportunities to educate on what owners should be looking out for.
"The survey showed that 57% of rabbit owners correctly identified lop ears to be a risk factor in ear health yet a contradictory 28% thought straight ears posed more of a risk.
"It is our job as veterinary professionals to share facts and impart our knowledge to our engaged audience.”
The survey looked into different options available for ear cleaning and identified that 51% of respondents would choose ear wipes, 25% home prepared solutions and 31% a designated rabbit ear cleaning product.
Tara said: “We want to be encouraging owners to be looking at their rabbits’ ears and cleaning them, however wipes can fail to provide a thorough clean and reach the deeper ear canal effectively, and homemade remedies may be irritating to rabbit ears.
"It is important to use an ear cleaner which is designed for and safe to use in rabbits, such as Omniotic.
"Our survey underscores the critical need for increased education and awareness surrounding rabbit ear health.
"It's essential for owners to understand the significance of regular ear cleaning in maintaining overall wellness and preventing potential diseases.”
www.vitaanimalhealth.com
Reference
Kaminox contains potassium gluconate and B-vitamins to help dogs affected by hypokalaemia.
Originally released as an oral liquid supplement, Vetplus says this new powdered formulation offers a more concentrated level of potassium for larger pets or those that require a higher dose.
Kaminox sachets are sold in packs of 30, with a scoop provided for easy administration.
Meanwhile, the liquid supplement is available in 60ml and 120ml bottles.
www.vetplus.co.uk/products
For the project, the company has developed a Brachycephalic Obstructive Airway Syndrome (BOAS) clinical assessment tool which can be used by a vet or nurse in practice to make a diagnosis.
The assessment is a holistic one which includes taking a history of the animal, a full physical examination, an exercise test and an examination of the dog’s nostrils.
The results of the assessment are then discussed with the owner to agree on a course of treatment.
During each consultation, vets and nurses also look to talk sensitively with clients about breeding, buying and owning brachycephalic dog breeds, offering welfare advice on how to manage their dog’s lifestyle, including issues such as keeping their weight low and looking after them in hot weather.
CVS says it hopes this will increase a general level of welfare awareness amongst brachycephalic dog owners.
CVS has also created a collection of resources for its teams, including new clinical frameworks and veterinary guidelines, webinars and a CPD day on the subject.
The company has also created materials to help vets and nurses have what can be challenging discussions with clients, including consultation room posters and practice reception TV videos which showing the physiology of the brachycephalic breed.
CVS says that since launch in July last year, the 25 participating practices have conducted nearly 900 brachycephalic assessments, and it aims to have at least 5% of Pugs, French Bulldogs and Bulldogs undergoing assessment across its small animal division by 2028.
The new guidance replaces Chapter 25 of the Supporting Guidance to the Code of Professional Conduct.
Routine Veterinary Practice describes the procedures and techniques performed on animals by veterinary surgeons (or veterinary nurses under their direction) in the course of their professional duties, which ensure the health and welfare of animals committed to their care.
CVR is when routine procedures are undertaken for the benefit of the animal/s, with the concurrent intention to generate new knowledge that benefits animals, such as developing new procedures, improving a diagnosis, changing a routine procedure, or comparing existing procedures.
While the idea of CVR is not new, this is the first time that the RCVS has provided specific guidance on it.
The guidance also introduces an obligation, which comes into effect on 1st September, to obtain ethics review for all studies where one would be expected to obtain permission from the owner/keeper of an animal prior to being enrolled, or when consent is needed for use of previously collected samples or the use of data from an animal.
The newly drafted Chapter 25 gives extra guidance on the following areas:
Chair of the Standards Committee and incoming RCVS President, Dr Melissa Donald (pictured right), said: “We hope that the guidance will inspire confidence in our veterinary colleagues at all levels to undertake treatment routes which develop veterinary knowledge as a whole, while still being for the benefit of the animal being treated.”
For further information or advice on whether a proposed procedure would be covered by the guidance, contact the Standards and Advice team via advice@rcvs.org.uk.
The new guidance will be found on the RCVS website from the 1st July: www.rcvs.org.uk/recognised
For further information in relation to ethics review of proposed veterinary clinical research studies, contact the Secretary to the RCVS Ethics Review Panel via ethics@rcvs.org.uk or visit www.rcvs.org.uk/ethics
The individual, referred to as Mrs D throughout the hearing and who was granted anonymity by the Committee on grounds relating to her health, faced three charges against her.
The first charge was that she posted the tweets from her Twitter/X account.
The second charge was that in a number of tweets (Schedule 1 below), she falsely stated or implied that she was a veterinary surgeon, and that, in some tweets, while falsely holding herself out to be a veterinary surgeon, she used language that was offensive and/or unprofessional.
The third charge was that in a number of tweets (Schedule 2 below) she made statements that were offensive, discriminatory and brought the veterinary professions into disrepute.
At the outset of the hearing Mrs D admitted all the facts of the charges against her, and also admitted that her conduct amounted to disgraceful conduct in a professional capacity.
The Committee considered that there were a number of aggravating factors in Mrs D’s behaviour, including a lack of probity and integrity, as well as dishonesty, in holding herself out as a veterinary surgeon.
Her conduct was also premeditated and took place over a lengthy period of time, involved abuse of her position, and demonstrated discriminatory behaviour, as a large number of her tweets were highly offensive towards various minority groups.
In mitigation, the Committee heard from the respondent that she had a number of difficulties in her personal life which led to inappropriate use of social media, though she did not suggest these factors excused her behaviour.
The Committee also considered that Mrs D had a long and previously unblemished career of 15 or so years, had made early admissions (albeit she had initially denied being responsible for the tweets) and shown considerable remorse.
However, in terms of the sanction, the Committee considered that removal from the Register was the most proportionate sanction it could impose.
Paul Morris, who chaired the Committee and spoke on its behalf, said: “For a registered veterinary nurse to pretend to be a veterinary surgeon on a public platform is itself an extremely serious matter.
"When that presentation is associated with the highly offensive language of the tweets in this case, extending over a period of years, the conduct is in the view of the Committee fundamentally incompatible with continued registration.
“The Committee has concluded that removal from the register is the only sanction which is sufficient to satisfy the public interest in maintaining proper standards of behaviour for registered veterinary practitioners and public confidence in the profession and its regulation.”
www.rcvs.org.uk/disciplinary
The Tweets
Schedule 1
Schedule 2
ECVS and RCVS Small Animal Surgery Specialist Vassilis Chantziaras (pictured) will lead the event, where attendees will be able to deepen their understanding of both common and unusual orthopaedic conditions.
The session will be split into a case review where delegates will discuss the presented cases in small groups, followed by a case presentation and group discussion led by Vassilis.
Andrew Kent, Clinical Director at Blaise, said: “We’re privileged to have such an incredible team here at Blaise and it’s important that they are able to share their expertise and knowledge for others to learn from and grow their own careers.
"We have many more learning and development opportunities and events in the pipeline and look forward to welcoming our veterinary industry colleagues to our hospital.”
www.ivcevidensiareferrals.com/events-and-cpd
The new directive, set out in a consensus statement led by neurologist Dr Marios Charalambous, Neurology Consultant at Blaise Veterinary Referral Hospital, champions a stage-based and prompt approach which targets the abnormal impediments responsible for sustaining seizure activity and establishing refractory stages.
Marios said: "This consensus statement is the culmination of extensive research and experience in managing complex neurological emergencies.
"By formulating clear and universally applicable guidelines for all vets, it presents both a novel perspective in terms of how seizures should be treated, and a huge step forward in this specific field."
Marios was joined by a panel of clinicians including Karen Muñana, Ned E. Patterson, Simon R. Platt, and Holger A. Volk, who have jointly made these recommendations based on prevailing evidence in peer-reviewed literature, as well as their own extensive clinical experience.
It was then validated by the ACVIM Board-Certified Specialists before being distributed globally by ACVIM to form official guidelines for vets across the world.
Marios will be presenting and discussing his findings at the BSAVA Congress 2024 in Manchester this weekend as part of the neurology agenda on Saturday 23 March 2024.
Dan Lewis, National ECC Lead at IVC Evidensia, said: “Being presented with an actively seizing animal can be incredibly stressful for owners and clinicians and has potentially dire consequences.
"Decision-making under such circumstances is often very difficult, even for the most knowledgeable teams, and access to these straightforward treatment guidelines will make a massive difference to how these cases progress.”
https://onlinelibrary.wiley.com/doi/10.1111/jvim.16928.
StreetVet won over £70,000 worth of funding through Purina's Better with Pets prize in 2021 and 2023.
In addition, the company is donating therapeutic and maintenance petfood free of charge, and will be supporting new projects in 2024.
Purina has also published a podcast in which Libby Sheridan, Veterinary Scientific Affairs Manager sat down with Jade Statt, co-founder of StreetVet (pictured), to talk about the work of the charity: https://open.spotify.com/episode/44O5ax83xay3Ht8l02MJPf, and how veterinary professionals benefit from volunteering to work with it.
Jade said: “Volunteering and giving back is incredibly gratifying but it’s more than that…you’re able to just be a vet or a nurse helping a pet and their human. People tell us it helps them remember why they wanted to do the job in the first place.”
https://www.streetvet.co.uk
BovIntel is software which, alongside the company's Easi-Scan:Go bovine ultrasound scanner, automatically identifies and measures important features on ultrasound images in real time as a vet carries out a scan.
The software uses colour to highlight and label structures such as follicles and corpus luteums, displaying the measurements of these to the nearest millimetre.
The technology has been designed to make the fertility scanning process easier and more accurate, helping vets give more informed breeding advice.
The developers behind BovIntel say the information that it provides will improve pregnancy rates and therefore overall productivity of dairy herds.
Alan Picken, Imaging Innovation Director said: “Pregnancy rates are notoriously low in the US and across Europe with as few as one in three inseminations producing a pregnancy.
"This is costing the industry time and money.
“Diagnostics on ovarian health is only possible through ultrasound and veterinary assessment, but not all vets are offering this service to their clients.
"BovIntel makes this ultrasound information more accessible to vets, and vastly increases the value and efficacy of the advice they provide to clients.
“Essentially, it enables a vet to quickly and accurately assess the ovarian health of a cow, so they can advise on how to achieve conception at the earliest opportunity.
"Equally, it allows them to quickly establish if a cow is unlikely to get pregnant and prevent a wasted insemination.”
IMV Technologies says new technology also promises to reduce the fertility scanning training time of newly qualified vets, by helping them to quickly find the ovaries during a scan and giving them confidence in interpreting ultrasound images.
Aland added “New vets will be able to practice independently faster and need the support of senior vets for less time, both of which brings huge benefits to their confidence and professional development and to the productivity of the business.”
IMV says the technology will also be useful for universities and research organisations investigating dairy cow reproductive health.
BovIntel is a software addition to IMV’s Go:Scan app.
It can be used via the viewing app, but also with BUG headsets, augmenting in colour for VGA and colour OLED. For users with mono BUG:Go headsets it will appear as grayscale on the headset screen, but in colour on the viewing app.
There's a 30-day free trial of the software for vets using the Go:Scan app, after which there is a choice of a subscription or pay-as-you-scan.
Dr Russell, 64, who waived his right to attend the hearing, was convicted in 2023 of three offences: making indecent photographs of a child, possessing 2,280 prohibited images of a child and possessing 109 extreme pornographic images that included moving images that were grossly offensive.
After pleading guilty to making indecent photographs/pseudo-photographs of a child, possessing a prohibited image of a child, and possessing extreme pornographic image/images portraying sexual acts with an animal, Dr Russell was sentenced at Winchester Crown Court to a two-year community order, a 30-day Rehabilitation Activity Requirement, 150 hours of community service and a forfeiture and destruction order of Seagate Drive, Toshiba hard drive and Lenovo tablet.
In addition, he was required to register with the police for 5 years and made subject to a Sexual Harm Prevention Order for five years.
He was also required to pay prosecution costs of £425 and £60 victim surcharge.
Counsel for the College submitted to the Disciplinary Committee that the nature and circumstances of the offences rendered Dr Russell unfit to practise as a veterinary surgeon.
The Committee considered there to be several aggravating factors including, actual (albeit indirect) injury to an animal or child; the risk of harm to an animal or child; sexual misconduct; premeditated conduct; and, that the offences involved vulnerable children and animals.
Neil Slater, chairing the Committee and speaking on its behalf, said: “The Committee has reached the conclusion that Dr Russell’s behaviour is fundamentally incompatible with being a veterinary surgeon, namely grave offences of a sexual nature.
"Dr Russell’s behaviour was so serious that removal of professional status and the rights and privileges accorded to that status is considered to be the only means of protecting the wider public interest and of maintaining confidence in the profession.
“The Committee has not taken this decision lightly, and, lest it be misinterpreted, it has not taken it in order to satisfy any notional public demand for blame and punishment.
"It has taken the decision because, in its judgment, the reputation of the profession has to be at the forefront of its thinking and ultimately this is more important than the interests of Dr Russell.
"The decision is not simply based on the fact that these offences were of a sexual nature but because they were repeated over a significant period of time and at a time when Dr Russell must have known, on his own plea of guilty, that what he was doing was wrong.
"Further, the Committee can discern no evidence that Dr Russell has insight into the gravity of the offence he has committed.
"The Committee has therefore directed the Registrar to remove his name from the Register forthwith.”
Dr Russell has 28 days from being notified of his removal from the Register to lodge an appeal with Privy Council.
A single vial can now be used for 8 days after reconstitution when stored in a fridge at between two and eight degrees celsius.
This, says Virbac, will help maximise the use of each vial, ultimately reducing wastage and providing a cost-effective solution.
Containing 3% m/v Chlorhexidine, Pyoderm is designed to support the natural microbial balance of the skin whilst delivering gentle yet effective cleansing.
Along with the rest of Virbac's range of dermatological and everyday care shampoos, Pyoderm is presented in 250ml eco-friendly bottles which are made from 100% recycled plastic and recyclable packaging.
The shampoos themselves are also biodegradable.
https://uk.virbac.com/
The first is a new formulation of Sustain, which the company says will be the first UK veterinary product for cats to contain a prebiotic, probiotic and postbiotic.
The company has also launched Gomega for Cats, which contains a purified fish oil source of Omega 3 essential fatty acids which VetPlus says supports cardiovascular health and kidney function.
Jackie Marshall, Technical Advisor at VetPlus, said: “The launch of these two products will help our veterinary partners provide the best care for felines from gastrointestinal support through to aiding with renal and cardiac health.
Sustain for Cats and Gomega for Cats are now in stock and available from veterinary wholesalers.
www.vetplus.co.uk
Data for 2023 from UK Pet Food research found that around 5% of UK households own a reptile, up from 3.4% in 2022.
The new leaflets have been created using information from the BSAVA Manual of Reptiles and reviewed by Simon Girling, reptile specialist at The Royal Zoological Society of Scotland.
They cover things like housing, feeding, handling, medication and spotting health concerns, and are now available for veterinary surgeons to download and print out for clients thinking about getting a reptile.
There are currently leaflets for the following species:
BSAVA members can download the leaflets free from the BSAVA library.
Subscription access for 12 months to BSAVA’s collection of over 170 client information leaflets is available to non-members for £40+VAT here.
Hosted by industry veteran, Anthony Chadwick MRCVS, there will be five episodes, covering pet life expectancy, sustainability in the vet industry, recruitment, and euthanasia.
The first episode of The Pet Profession Podcast is available now with guest Dan O’Neill, Senior Lecturer in Companion Animal Epidemiology and co-lead of the VetCompass Research Programme at the RVC, discussing pet life expectancy.
The Pet Profession Podcast is available from Spotify, Acast, Apple Podcasts and all main podcast directories.
agriapet.co.uk/vets
The company says that as soon as it discovered the unauthorised external access to its systems, it took them offline and started working to contain the threat.
Specialist third party consultants have been engaged to investigate the nature and extent of the incident and CVS has also informed the relevant authorities, including the Information Commissioner’s Office, because of the risk of malicious access to personal information.
The company says the majority of IT services for its practices and business functions have now been restored, but due to the increased levels of security and monitoring, some systems are not working as efficiently as before.
CVS also says that as a result of the incident, it is bringing forward plans to migrate its practice management system and related IT infrastructure to the cloud.
Analysis of the incident is ongoing and CVS says it will provide a further update in due course.
The 1st Reproduction Control Guidelines of the World Small Animal Veterinary Association (WSAVA) have just been accepted for publication and are expected to recommend a move away from a blanket neutering policy.
Dr Neil Mottram BSc (Hons) BVSc MRCVS Technical Manager at Virbac said: "This webinar will help clinicians understand and navigate the latest evidence-based medicine in regards to neutering.
"The panel of world-leading experts on reproduction will present their guidance on medical and surgical neutering and offer delegates the opportunity to interact with a live Q&A section at the end of the event.
https://app.livestorm.co/virbac-france/1st-reproduction-control-guidelines?type=detailed
The veterinary group is stumping up more than £100,000 for the initiative, which will enable 20 vets and nurses, and 56 new grads from across the group to work with the Worldwide Veterinary Service (WVS) and other overseas animal charities.
The grants are for £1,500 and those taking part will also get up to one week of paid time off work whilst they volunteer.
VetPartners CEO Jo Malone said: “We wanted to support colleagues to have a fantastic experience while improving their skills in a different environment.
"It will give people a chance to use their clinical skills to give back to charities which are doing great work.
“If you’re working in a veterinary practice in Europe, you have support from team members around you and great facilities and equipment compared to the more challenging conditions working for a charity overseas.
"Working in these more challenging environments while they are volunteering will help build resilience, as our team members are unlikely to have experienced anything like this before.
“Charities like the World Veterinary Service are working ethically to help animals that may or may not have ever had veterinary care, and are doing a great job so we are delighted to support them.”
The new, four storey, architecturally-designed clinic is full of natural light and includes calming and spacious staff breakout areas.
By combining a beautiful work environment with seamless technology, the company believes it can transform working conditions and job satisfaction for vet teams.
On the tech side, the Creature Comforts has created a proprietary app which allows triage to be handled online and for staff to work flexibly.
The company says the app also reduces the administrative burden, a contributory factor for staff burnout.
Creature Comforts says most clients subscribe at a cost of £20 per pet per month, giving them unlimited consultations, instant bookings and live chat via the app (as well as annual vaccinations and discounted routine treatments).
This should mean animals are seen more frequently, and conditions can be identified and treated earlier.
Memberships will be capped to control vet team caseload and to ensure a good customer experience.
The company is also addressing Competition and Markets Authority concerns, with prices for routine treatments listed on its website, upfront estimates for procedures, and a business model hinged on unlimited access to expertise (i.e. consultations, instant in-app bookings and live chat) at no extra cost for subscribed members.
Creature Comforts says its vet team benefits from a share of their clinic’s profits, above industry-standard pay, compensated overtime, a well-balanced staffing ratio, manageable working hours and scheduled breaks.
Dr Russell Welsh, COO and co-founder of Creature Comforts, said: “It’s an incredible feeling to see a plan come together in a sector that’s so ripe for transformation.
"We want to bring the passion, joy and fun back to our profession, and this is an opportunity to do things differently and vastly better, with a fresh and carefully-considered business model founded on the principles of health and happiness.
"This is vet care as it should be."
https://www.creaturecomforts.co.uk
Produced in association with Farmers Guardian, information in the guide includes the role of Multimin in increasing farm margins by reducing mastitis, improving fertility, assisting growth and increasing immunity.
The Multimin Focus Guide also includes case studies that demonstrate how livestock performance can be elevated with trace minerals, which is relevant to both the dairy and beef industries.
Sabrina Jordan, Product Manager at Virbac said: "Multimin is a unique injection that is designed to ‘top up’ trace mineral supplies at critical times of the production cycle.
"Strategic use of Multimin supports the transition cow and is increasingly used to increase fertility in maiden heifers, particularly at second lactation.
"Multimin is particularly useful for youngstock where it helps to boost immunity and growth; and supports during times of stress such as transportation and grouping.
"Most significantly, in areas where vets have identified deficiencies in grazing pasture, Multimin can ensure that animals are 'topped up' with the appropriate trace minerals to optimise performance.
"The aim of this online resource is to support vets in demonstrating the importance of trace minerals to improving herd efficiency and health."
www.farmersguardian.com/bringing-herd-health-virbac-multimin-focus
The aim of the tool is to enhance the confidence of veterinary professionals in deciding when to prescribe and when to withhold antibiotics.
The tool is the next step in the PROTECT ME initiative, the core of which is the BSAVA/SAMSoc Guide to Responsible Use of Antibiotics: PROTECT ME guide in the BSAVA Library and the accompanying ‘Antibiotic use in our practice’ poster.
The current demo version of the tool provides advice on gastrointestinal infections.
Work is underway to cover all areas of the PROTECT ME guide.
Cameron Shuttlewood, Production Editor at BSAVA said: “Responsible use of veterinary medicines is key in supporting One Health and in retaining the right to prescribe antibiotics that are important in human medicine.
“We are pleased that the small animal veterinary community is embracing the importance of antibiotic stewardship, and we want this tool to make it quick and easy to follow existing evidence-based guidance.”
The full PROTECT ME guide, including printable posters and non-prescription forms, is available from www.bsavalibrary.com/PROTECTME.
BSAVA members can request free printed copies of the poster for their practice.
Non-members can purchase copies from www.bsava.com/shop for £5.
bsava.fillout.com/protectme
A similar scheme will also be run for Australian colleagues wanting to spend time in the UK.
The programme will allow the company's vets to enhance their role internationally and to explore other parts of the world whilst furthering their career.
The programme is open to vets with over one year's experience, who want to work overseas and then return to their current practice afterwards.
Secondments are also available for staff in support office roles.
Staff will be able to return to their existing roles for up to 12 months, and thereafter a similar role will be made available to them in their region.
Graeme Cramb, Managing Director for CVS Australia, said: “Our vision is to be the veterinary company that most people want to work for and we believe this UK-Australia secondment scheme represents an attractive option for colleagues.
“As the first vet company to offer a UK-Australia secondment scheme, we hope that it enables our colleagues to learn from colleagues in a new territory, further their career and to lead to some exciting cross-pollination of ideas.”
When colleagues express an interest, they will be contacted by CVS recruitment team member to discuss potential opportunities that they can apply for.
They must meet the criteria required to be able to obtain a visa to work in Australia.
Successful applicants will be offered a relocation package and continue to be paid their salary in the UK.
They may also be eligible for the cost of living allowance, paid in Australia.
https://www.careerswithcvs.co.uk/intranet/vacancy/uk-to-australia-secondment-program-4472/18753/description/
The plan covers mortgage or rent payments of up to £2000 per month for up to a year if you are unable to work because of illness or injury.
In addition, policyholders, their partners and children under the age of 18 are given access to a 24/7 GP service, available via video or phone consultations.
VetYou says there no health or financial questionnaires involved, and whilst permanent conditions and those present within the last two years are not covered, Home Protection will start to cover pre-existing conditions when you have been symptom, medication and treatment free for two years.
There are 12 types of higher risk sports and hobbies Home Protector wont cover cover and Home Protector can’t cover semi-professional or professional sports.
Matthew Dobbs, one of the founders of VetYou (pictured), said: “As practising vets, we know the pain of trying to cover rent and mortgage payments when we are unable to work.
"But as busy professionals we often don’t find the time to get the cover we need.
"So we worked with Future Proof to bring this exclusive product to the profession."
https://vetyou.co.uk/home-mortgage/home-protector
Tip 1 – Make sure that pet owners understand the functions of a microchip properlyMichelle says: "Some customers I’ve spoken to wrongly believe that microchips function as GPS trackers. To help manage pet owners’ expectations I always stress the importance of a microchip in lost pet recovery scenarios, where they serve as a permanent form of identification."
Tip 2 – Stress the importance of pet owners updating their contact details with their microchip providerMichelle says: "Pet owners often think that updating contact details with their vet will automatically sync these changes with the microchip database. It’s vital to inform owners that they must separately update their contact information with their microchip database. I’d recommend regularly reminding pet owners to check and update their microchip registration."
Tip 3 – Reassure pet owners that microchips are safe for their catsMichelle says: "I’ve had some owners express worries about allergic reactions or rejection of the microchip by their cat's body. So it’s worth taking the opportunity to dispel this myth during routine wellness exams by explaining microchips are made from inert, biocompatible materials designed to be nonallergenic and nontoxic.
Tip 4 – Make sure to discuss the longevity of microchips with pet ownersMichelle says: Microchips are designed to last the lifetime of the pet without needing a power source and that their functionality can easily be verified during any veterinary visit. If you find an owner expresses concerns about this, you could offer to check the microchip as part of regular health checks to demonstrate its reliability.
Tip 5 – Emphasise how every cat needs a microchip – regardless of age or activity levelMichelle says: "All vets will know even indoor or elderly cats can escape or wander off and older cats can become disoriented more easily. It is worth reminding owners that microchipping is a safeguard, ensuring their pet can be identified and returned home if lost. The new law means that pet owners can also face a large £500 fine if their cat isn’t microchipped."
Tip 6 – Explain how not all microchips are the same and the importance of getting the right oneMichelle says: I often explain that microchips vary in terms of the technology they employ, such as the new 'Thermochip' by HomeAgain that also measures a cat’s subcutaneous temperature. It’s worth talking pet owners through the different microchips available and the database options so they can make an informed choice.
http://homeagain.co.uk/Cats