Veterinary Practices are being urged to come forward and enter their PR campaigns for this year's Veterinary Marketing Association (VMA) PR Award for 2013.
The aim of the PR Award is to recognise the value that media and public relations can add to the marketing mix, says award sponsor, Jane Manning of Splash Communications.
Jane said: "PR comes in many forms, including social media, but you don't always need big budgets to deliver the most effective campaigns. Regional press, newsletters and radio or local TV broadcasts are all ways that vets can promote their business or specific initiatives. We know that many practices are highly active across many of these mediums, helping to promote the practice or specific initiatives to a local audience."
She added: "The award is given to the company, organisation or veterinary practice that has delivered the most innovative and effective PR campaign during the previous year, as judged by a panel of industry professionals. This can be a single 'one-off' event or article, or a sustained campaign over a given period".
The winner and two highly commended entries will be announced at the VMA Awards on Friday 14th March 2014, at The London Lancaster Hotel.
Deadline for entries is Friday 31st January 2014. Further information on the awards and ticket application forms are available at the VMA's website: www.vma.org.uk or by calling 0844 561 6157.
The RCVS and VN Councils have each agreed to raise registration and retention fees for the financial year 2011-12 by 2%. This means the annual retention fee for a home-practising veterinary surgeon will increase by £5, and the fee for a veterinary nurse, by £1.
To encourage members who cease to practise to request removal from the Register, rather than simply allow their membership to lapse, the fee for restoration following voluntary removal will be reduced by almost 50%, from £147 to £75.
All fees for the current financial year were, exceptionally, frozen to help mitigate the impact of the difficult economic climate on the veterinary profession. The increases agreed for 2011-12 are below current inflation figures, and in line with the RCVS financial policy of introducing small fee increases on an incremental basis in order to avoid sharp fee hikes resulting from inflationary pressures.
A list of the new fees can be found in the June edition of RCVS News, also available online at www.rcvs.org.uk/rcvsnews.
New research carried out by the Pet Food Manufacturers Association on behalf of National Pet Month has provided an insight into the latest pet purchasing trends in the UK:
Animus4Vets has launched a new complete series of training CDs. The new series of 4 CDs is entitled Sales and Merchandising and covers aspects such as consulting room sales, waiting room sales and educational displays.
Animus4Vets says the new CDs have been designed in a similar format as their first Client Care series and aim to enable veterinary practices to run their own in-house training.
For more information go to http://www.animus4vets.com/ and follow the CD training links or phone 01449 775330.
Launching this spring, CVS says it's the only programme of its type in the veterinary sector.
The programme will be open to all of CVS's young vets and will operate within all 12 of its farm practices in the England, Scotland and Northern Ireland.
Each CVS farm graduate vet will be able to go on an exchange in their second year of the programme and every placement will last up to two weeks.
The subject matter of each exchange will be at the direction of the graduate rather than following a specific programme, so participating graduates have the freedom to explore their own areas of interest.
Anna Bruguera Sala, Programme Co-ordinator and vet at Alnorthumbria Farm Vets, said: “The major benefits of our new graduate exchange programme is that it is open to all young vets of different levels of experience and provides bespoke learning opportunities tailored to each individual.
"It will also create connections, so experienced colleagues can support an exchange student with their new skillset when they are back within their own practice.”
www.careerswithcvs.co.uk
BCF Technology has published a new clinical guide to the non-reproductive applications of ultrasound in farm animals.
Kimberly Palgrave BS BVM&S, created the booklet with the aim of helping veterinary surgeons understand the value in using ultrasound for more than reproduction purposes.
BCF says On farm ultrasound uses: Beyond pregnancy diagnosis provides key clinical descriptions and tips, along with normal and abnormal ultrasound images to show how ultrasound can aid in diagnosing various on-farm conditions you may be presented with, such as scanning the teat to detect stenosis, the umbilical area for an abscess, and even the thorax for help to diagnose BRD.
Kimberly said: "This clinical guide was created to help vets get more out of on farm ultrasound than just pregnancy diagnosis. There are a range of other uses for ultrasound on farm and this guide explains how to use your equipment for these applications. As always we are happy to receive feedback on any of our clinical materials."
To find out more or to get your copy of the guide, visit the learning section of the BCF website: www.bcftechnology.com
The session is designed for business owners who are considering succession planning and who may be interested in exploring alternative ownership structures.
Speakers include Jeff Lermer from JLA Accountants and Victoria Dorman from HCRLaw, both of whom have helped companies transition to employee ownership.
Matt Flann from Pennards Vets (pictured) will add the perspective of a business that has transitioned to being an Employee Owned Trust.
The session will cover the structure of Employee Ownership Trusts, the benefits of transitioning (including tax incentives) and the legal, financial and operational considerations.
The webinar was also offer practical guidance on the steps and timelines for implementing an EOT in your organization.
https://spvs.org.uk/employee-ownership-trusts-cpd
The database, which has been designed to streamline the process of securing extra-mural study (EMS) placements for veterinary students and providers in the UK, has been backed by the Society of Practising Veterinary Surgeons and both organisations are now calling on veterinary practices and workplaces to sign up.
The College says it created the database to improve the accessibility and overall experience of booking EMS placements, mainly by aligning students' and providers' expectations before the placement.
EMS place providers will be able to list their placements and highlight details such as placement type, location, expected caseload/type, professional learning opportunities and practical aspects that students will look for such as transport links, accommodation and specific dates / availability.
Students will be able to search for placements based on their specific requirements and communicate directly with providers.
UK vet schools will also have access to be able to approve placements, streamlining the process.
RCVS Director of Education, Dr Linda Prescott-Clements, said: “By providing EMS placements, you’ll play a vital role in shaping the future of the veterinary profession.
"Hosting passionate, knowledgeable students not only enhances their educational experience and readiness for working life after graduation, but also brings fresh insights and energy to your practice.
"Additionally, you’ll build relationships with future veterinary talent, some of whom may return to work with your team after graduation.
"So, if you are not already a provider, we encourage you to consider the value of participating in EMS.”
If you are an existing placement provider and would like to join the RCVS National EMS Booking Database or are keen to learn more about the database and becoming an EMS placement provider, contact ems@rcvs.org.uk.
https://www.rcvs.org.uk/lifelong-learning/extra-mural-studies-ems
The National Office of Animal Health (NOAH) is looking for ‘it shouldn’t happen to a pet’ anecdotes, from the mildly humorous to the downright ridiculous, to highlight the lack of awareness of pet health issues amongst owners.
With a prize of £500 towards a staff Christmas party for the winning anecdote, NOAH will use the stories in a campaign to raise awareness of common pet care misconceptions and to highlight the importance of animal health and welfare considerations amongst owners and potential owners to enable them to make informed decisions about their pets’ healthcare.
Phil Sketchley, NOAH chief executive, said: “From owners who have reported carrots stuck in their hamsters’ throats, not realising that they store their food in pouches in their mouths, to reports of nocturnal chinchillas that sleep a lot during the day, if you have heard a silly pet story then we’d like to hear from you.”
If you have a funny pet-related anecdote, please visit http://www.noah.co.uk/ and enter your details on the ‘it shouldn’t happen to a pet’ entry form. The closing date for applications is Friday 30 May.
Petplan has announced the first of three winners for their ‘Get Noticed’ waiting room notice board competition, which runs till the end of July.
The staff at Ayers Vets in Tyne and Wear were the winners but Petplan says it wasn’t an easy decision. Their submission was up against some other very informative and educational notice boards but, as a result of their research and creative ideas, they were the proud winners of a fantastic hamper filled with white and red wine, organic chocolates, coffee, fruit cake and other delectable snacks.
Joy Cook, receptionist at Ayers Vets commented, “We’re delighted to have won the competition. We always promote the benefits of pet insurance to as many pet owners as possible so it is great to be recognised for this. The notice board has certainly caught the interest of our clients and we’ve had lots of comments about how great it looks!”
Practices have the opportunity to create their own notice board using a kit provided by Petplan with a remit to educate their clients about the benefits of taking out pet insurance.
The competition challenges vet receptionists and vet nurses to create an interesting notice board on the theme of insurance and send in a photo of it to Petplan.
The competition is open to all practices, regardless of their regulatory status. The second winner will be chosen at the end of June and the final winner at the end of July. For more information about entering the competition or to order a notice board kit, click here.
As part of the campaign, vets are invited to share their top tips for maintaining a calm workplace for staff and patients at: https://www.nvsweb.co.uk/products/big-chill.
Veterinary professionals are being asked to share their top tips in two areas. Firstly, on how they prioritise self-care for themselves and teammates, and secondly, on how they best deal with nervous, stressed or anxious patients.
All respondents will be entered into a prize draw for a VetYogi practice subscription.
Gemma Vardy, Senior Category Specialist at NVS Group, said: “Mental health and wellbeing have never been more important within the veterinary industry which is why our dedicated Big Chill campaign supports the wellbeing and mental health of veterinary professionals while also shining a light on animal calming products, such as our select healthcare calming chews, which help support calm and enhance patient experiences.”
https://www.nvsweb.co.uk/products/big-chill
The grants are available for small-scale clinical research projects in areas of the affiliate speciality, focusing on diseases affecting companion animals.
The projects will be selected in the hope that the study results will have a rapid and positive impact on the way diseases are diagnosed, managed and treated in general practice, as well as at a specialist level.
BSAVA says applications are particularly welcome from practitioners, as well as academics or joint applications between practice and academia.
Chris Scudder, from the Small Animal Medicine Society said: “We are delighted to be able to collaborate with BSAVA PetSavers in supporting innovative research in small animal internal medicine.
"We have a shared goal of advancing the health and well-being of small animals.
"Their invaluable and generous support enables us to fund research that makes a meaningful difference for cats, dogs, and their owners.”
Applications are also open for the BSAVA PetSavers Clinical Research Project grant, where funding of up to £20,000 is available.
https://bsava.com/petsavers/apply-for-funding/clinical-research-projects/.
Anyone - clients, colleagues or mentors - can nominate a young vet who they think has exceptional clinical skills, a particular passion for equine welfare or great leadership skills.
To be eligible nominees need to be members of BEVA, have graduated within the past seven years and be a registered professional with the appropriate body (eg RCVS).
BEVA Council Member Gemma Dransfield said: “We all know that one superstar who's brilliant with patients, fantastic with clients, and just an all-round legend in the making."
“This is your chance to give them the recognition they deserve.
"The BEVA One To Watch Award recognises those who are shaping the future, setting new standards in equine care, and driving the next generation of equine veterinary excellence.
"Not only will they have the glowing accolade of winning, but they will also win some career-boosting perks.”
To put an individual forward for consideration, a seconder is needed and either the nominator or seconder must be a BEVA member.
All nominations will be reviewed by a panel of experts comprising a BEVA Careers Committee representative, a senior equine vet, a non-equine veterinary professional and an external industry representative or client.
Up to five finalists will be selected and invited for a friendly online chat with the judging panel.
The winner will be announced at BEVA Congress and will be presented with a trophy, one year of BEVA membership, a fully paid BEVA Congress experience (including a one-day pass, overnight stay, and ticket to the annual dinner) and an exclusive career-boosting opportunities with BEVA to help take their career to the next level.
All finalists will receive a one-day ticket to BEVA Congress.
www.beva.org.uk/About-us/What-we-do/BEVA-Awards/One-to-watch
UK Veterinary Referral Centre VRCC is working alongside Kenyan veterinary surgeons Dr Zahoor Kashmiri and Nonee Magre to stage a long weekend of small animal lectures on the shores of the beautiful and historic Indian Ocean City of Mombasa.
The event, which will be open to vets and students from throughout East Africa is scheduled to take place in November.
VRCC has been greatly encouraged by the support already received. Theunis de Bruyn, Merial’s Export and Sales Manager for the region, said: "This will be a wonderful, much needed opportunity for East African veterinary professionals to meet, interact and up-date themselves on developments in small animal medicine and surgery."
It is hoped that the specially-tailored CPD weekend will be the first of many. The Directors at VRCC see this as a practical opportunity to increase the level of small animal treatment throughout the region, helping a country that is really working hard to recover from its recent political turmoils.
Companies or individuals who are interested in supporting this project in Kenya should contact VRCC who will welcome co-operation from others keen to help. See www.vrcc.co.uk.
Research carried out by the Kennel Club to coincide with Mother's Day has revealed that 35% of dog buyers do not see their new puppy with its mother.
The research also found that one in ten buyers take their puppy home before it is eight weeks old, and that 55% do not see the puppy in its breeding environment.
Bill Lambert, Manager of the Kennel Club Assured Breeder Scheme, said: "March is the most popular month for searching for a puppy, but we are extremely concerned that so many are not seeing their puppy with its mother. Seeing mum not only helps people to find out how their puppy will be likely to turn out in terms of temperament and characteristics, but it also gives them the reassurance that it has been bred in a loving environment where it has been cared for and socialised properly."
Marc Abraham, TV vet and Kennel Club Veterinary Advisor, said: "Puppies depend on their mums in the early weeks of life, not just for milk but she's also critical for developing their socialisation skills which help set them up for life. If a breeder refuses to show the puppy with its mother without very good reason, then buyers should go elsewhere."
The Kennel Club is urging people to see puppies with their mother as part of its Stop Puppy Farming campaign and is joining with Marc Abraham to support the 'Where's Mum?' campaign. Kennel Club research has shown that as many as one in four could unwittingly be buying their puppy from a puppy farm.
The Kennel Club will be running a National Puppy Awareness Week (PAW) from the 8th - 14th September. To find out more visit www.thekennelclub.org.uk/stoppuppyfarming.
Led by Navaratnam Partheeban (Theeb) (pictured) OBE, Regional Head of Farm at IVC Evidensia, the programme is based on a methodology developed in the Netherlands.
The training focuses on the main behavioural indicators in cattle, helping vets and farmers assess health and welfare using basic senses such as looking, smelling, and feeling.
The one-day course includes a morning theory session followed by an on-farm practical session, equipping participants with skills to spot early signs of health or welfare issues before they become serious.
Theeb said: "Our goal is to train all our farm vets and vet techs in this approach, so they can provide even greater support to farmers.
"By integrating cow signals into routine practice, we can help farmers improve herd welfare, increase productivity, and contribute to more sustainable farming.
"Healthier cows live longer, produce more milk, and require less medical intervention.”
Petra Grabnar Rogers, Farm Veterinary Surgeon at Delaware Vets, an IVC Farm practice in Somerset, said: "The cow signals training has made a noticeable difference for our farmers.
"Being able to spot early signs of distress or health issues before they become bigger problems will help our farmers reduce vet visits and improve overall herd health.
"It's a simple yet effective approach that we hope will have a positive impact on the productivity of our farm clients."
IVC says that whilst this methodology is known in the UK, opportunities to receive formal training have traditionally been limited and it is the first corporate group to provide widespread cow signals training to all its farm vets.
This year's event, titled “Nourish the Gut, Nurture the Future,” will have talks from over 17 experts, including:
Dr. Karen Shenoy, US Chief Veterinary Officer at Hill’s Pet Nutrition said: “The microbiome is a trending focus in human health, and Hill’s Pet Nutrition is proud to assemble leading minds to bring this emerging topic into deeper focus for the veterinary community.
“We’re bringing this powerful content to an even broader audience this year through livestreams in both Spanish and English. I’ll be hosting the English stream, and I’m excited about our plans for guest appearances from the speakers and sharing extra tidbits to make the virtual experience as engaging as it is informative.”
https://way.in/618A0oP
CEVA Animal Health, manufacturer of the veterinary behaviour products Feliway and D.A.P., has launched a guide to the practical applications of pheromones.
The 80 page book, entitled 'D.A.P.® and Feliway® Papers and Abstracts', features details of 31 published trials. It includes an introduction to pheromonatherapy by veterinary behaviourist, Sarah Heath, and covers research into the use of pheromones for a wide range of behavioural issues in both dogs and cats, including feline urine marking, feline lower urinary tract disease (FLUTD), the introduction of new pets to a household, noise phobias and firework fears, and puppy socialisation and adoption.
The guide contains an overview of each behavioural issue, and details of the trials and recommendations on the use of Feliway® or D.A.P.® to help prevent and control the problem.
Lucy Brett, product manager at CEVA Animal Health said: "There is considerable data supporting the use of Feliway® and D.A.P. ®. The reference guide brings together this research into one comprehensive handbook which is a must for veterinary professionals interested in feline and canine behaviour."
For a copy of the D.A.P.® and Feliway® Papers and Abstracts reference guide, please contact your CEVA Animal Health representative or call 01494 781510.
The company has created the X-Pert Radiation Safety Centre, with free downloadable toolkits for both small animal and equine practice, including positioning guides, top tips, chemical restraint protocols, and a series of case studies with equine and small animal clinics, including Pennard Vets.
Dr Victoria Johnson, CEO and radiologist (pictured), said: “Radiation safety breaches represent a significant health and safety incident and a risk to the health of veterinary team members and their patients.
"Despite this, we know that breaches are not uncommon in clinical practice.
"To help meet the challenge of improving safety in busy practice workflows, VET.CT has created a comprehensive suite of practical resources to support veterinary teams in applying best practice to ensure the health of their personnel and patients.
"We have also partnered with clinics from around the world, including GP, equine and specialist hospitals, to provide some great case studies of how the principles can be applied in practice.”
Victoria added: “Good radiation safety practice also encourages habits that lead to better diagnostics.
"We know that taking extra care to ensure good patient preparation, positioning and optimising settings results in fewer exposures and higher quality diagnostic images for more accurate interpretation.
"This all contributes to improved efficiency, patient management and outcomes, greater satisfaction, and of course, happier owners.”
The X-Pert radiation safety resources for small animal practice: https://uk.vet-ct.com/welcome-to-x-pert
The X-Pert radiation safety resources for equine practice here: https://uk.vet-ct.com/welcome-to-x-pert-equine
Vet Futures has published a guest blog by Laura Kidd MRCVS which asks how the profession can increase the number of veterinary nurses entering and staying within the profession?
In her blog, Laura, a VN lecturer and clinical skills tutor for veterinary students, argues that the year-on-year increases in the number of veterinary nurses seems to be insufficient to meet demand. Furthermore, there is a trend towards people leaving the profession relatively early, with the average age being just over 30.
She writes: “Identifying the reasons for VNs leaving the profession at a young age and addressing these, is one potential way of increasing VN numbers in the future.”
Laura argues that poor pay, stress, not feeling rewarded or valued and perceived lack of career progression all contribute to people leaving the profession, although she welcomes initiatives from the British Veterinary Nursing Association (BVNA), BVA, RCVS and others to increase the status of the profession, create more diverse career opportunities and improve the profession’s mental wellbeing.
However, she adds that: “perhaps we may, reluctantly, have to accept that, for the time-being, veterinary nursing is a young profession with a high turnover.”
With this in mind she suggests that training more veterinary nurses will be the key to increasing the number of qualified members of the profession in the immediate future. In order to do this she believes that more practices need to be supported to become RCVS-approved Training Practices offering clinical training and work experience for student veterinary nurses and that an alternative training pathway for veterinary nurses may need to be looked at.
She adds: “The entry requirements for the VN Diploma are relatively low, yet the qualification is academically demanding: the volume and depth of knowledge is considerable for the level and qualification and the requirement to demonstrate critical reflection through academic writing can be challenging.
“It is regrettable that some student veterinary nurses, who appear to have the qualities to be very good VNs, are lost to the profession, unable to pass awarding body exams. Should we be developing an additional VN training pathway which allows more students to demonstrate they have the required skills to provide high quality nursing to their patients?”
In response to her proposal, this month’s poll will ask visitors “Is there a need for another VN training option?” To read the blog, leave a comment and take part in the poll please visit www.vetfutures.org.uk/discuss
Last month’s poll asked if vets always acted as animal welfare advocates. This was in response to an article by animal welfare expect Professor David Main in which he argues that the profession should do more to demonstrate its animal welfare credentials and introduce safeguards against excessive profit-seeking. Although just 22 people took part in the poll, around two-thirds (68%) of them said that vets do not always act as animal welfare advocates.
The range includes Digestive Care, a supplement formulated with natural prebiotics and fibre to support gut motility and promote the growth of beneficial gut bacteria, and Urinary Care, which contains dandelion, cranberry, and vitamin C to help reduce the risk of urinary issues, such as bladder sludge.
Skin and Coat Care with antioxidant-rich spinach and linseed, is designed to support skin and coat health, while Vitamin C Care combines vitamin C, cranberry and blackcurrant to support immune function and vitality.
Claire Hamblion, Marketing Director at Supreme Petfoods said: "Over half of rabbit owners take their rabbits to the vet at least once a year.
"They are becoming much more engaged with their pet’s health care needs and want to provide high standards of care.
"Our new range meets the growing demand for products that offer health benefits beyond basic nutrition.”
www.supremepetfoods.com