Burgess Pet Care is investing a six figure sum in its first ever television advertising campaign to promote Supadog and Excel.
Running in tranches across targeted satellite and terrestrial channels up until August 2010, the adverts aim to drive trial and purchase of the products by offering samples through SMS or www.supatasty.co.uk and www.fibrevores.co.uk websites.
Justin Heaton, Head of Marketing, Burgess Pet Care, said: "Burgess Supadog and Excel have seen huge growth this year despite the economic climate for consumers. Pet owners still want to feed their animals quality food but without the expensive price tag. Aligned with our 'Forever Promise', Burgess is committed to making great food that's good for pet's health, is deliciously tasty but at an affordable price. The TV adverts have been a fantastic way to deliver this message and we are extremely pleased with the results they are generating."
The advertising activity is supported by PR, in store POS and a £5,000 golden ticket prize promotion during July and August.
For further information on Supadog and The Excel Feeding Plan visit www.burgesspetcare.co.uk
Bayer Animal Health has launched a new initiative designed primarily to help veterinary students and bridge gaps in their knowledge about the use of veterinary antibiotics.
The initiative kicks off with two surveys, one for qualified veterinary surgeons here, and one for veterinary students here. The objective of the surveys is to gain an insight into the use and understanding of antibiotics both in practice and in training. They also aim to discover the influences and concerns involved when veterinary surgeons select a course of antibiotics.
The results of the survey will be shared with the profession and used to develop a new educational resource which will be shaped by the results of the survey and available to students in their clinical years. Bayer says it hopes the new resource may also be beneficial for vets in practice who have concerns about the use of antibiotics.
If that isn't reason enough to take part in the survey, all participants will be entered into a draw for an iPad mini.
Vicky McAlister, Group Product Manager at Bayer said: "The importance of understanding the concerns of vets and vet students in responsibly prescribing antibiotics is essential when looking at the issue of antibiotic resistance and the implications for the future of animal health. The large number of antibiotics available can present a challenge and lead to confusion when prescribing. The surveys provide a unique opportunity for vets and students to shape learning and reference resources that address the specific challenges they face when choosing and using antibiotics".
The surveys close on 24th March 2014.
The University of Bristol’s School of Veterinary Sciences has announced the launch of an online map-based tool which forecasts the risk of a Nematodirus outbreak in lambs.
The Nematodirus risk map, which will be updated daily, is designed to help UK sheep farmers assess the risk of outbreaks of the parasite in their lambs and take action before it is too late. It includes treatment and management advice.
The online risk forecast was developed by SCOPS (Sustainable Control of Parasites in Sheep) and researchers at the University of Bristol’s School of Veterinary Sciences to predict when Nematodirus eggs will hatch and when outbreaks are likely to happen.
Researchers say that predicting when outbreaks might happen is becoming increasingly difficult due to variation in spring temperatures from year to year. Farmers can no longer rely on a standard timetable of treatments to avoid disease. As the damage is done by the larvae, faecal egg counts are of little use in detecting and controlling Nematodirus in young lambs.
The forecast takes advantage of the temperature-driven synchronised hatching of the Nematodirus larvae and uses weather data from 140 weather stations provided by the Met Office and Forecast.io. The interactive Google map allows farmers and advisers to select the nearest or most representative weather station and provides advice on how to relate the predicted risk to their particular farm and treatment options.
Cases of nematodirosis and eggs detected in routine faecal worm egg counts will also be mapped anonymously as they arise to improve the forecasts and SCOPS are asking farmers, advisors and diagnostic labs to contribute to these records by emailing researcher Dr Hannah Rose at the University of Bristol’s Vet School.
Dr Rose said: "In previous years 64 per cent of farmers and advisors surveyed changed the timing or extent of treatment – or advised treatment - after consulting the forecast, which has been running since 2013, and 93 per cent felt that their approach to control of this parasite had changed as a result of the forecast."
UK Government funding provided by the Biotechnology and Biological Sciences Research Council has enabled further development of the forecast and it is hoped that even more farmers will benefit in 2016.
Picture: A Romney sheep with its lambs, courtesy Dr Eric Morgan, University of Bristol
The Royal College of Veterinary Surgeons Trust is looking for a vet with a particular interest in veterinary education, professional development and research, to be a new trustee.
The RCVS Trust is an independent small charity that provides two key services to the veterinary profession to further education and animal welfare: an educational grants programme and a Library and Information Service. It is seeking a trustee who can bring new contacts and ideas relevant to the work of the Trust.
The Trust is also seeking further 'lay' trustees with experience of library services, fundraising and grant-making.
The current Board members have a wide range of experience from academia, government, animal health and small and large animal practice, and veterinary nursing. However, there is room for some new Trustees to join and bring the Board up to full strength.
Stephen Ware, Chairman of the Board of Trustees, said: "The Trust has an important role in supporting practising vets, veterinary nurses, researchers, students and academics through its grants programmes and library and information resources."
"We are looking for a veterinary surgeon who is actively involved in the wider profession through networks and specialist interest groups, and who is willing to promote the work of the Trust, for example, at veterinary congresses. Given the nature of the Trust's work, the new trustee should also have experience of postgraduate education or research.
"We need someone who has the energy and experience to get things done - and who can work with other trustees in a collegiate style."
Trustees serve an initial three-year term, spending around six days a year at meetings in London and conferences. Reasonable expenses are reimbursed. Experience of charity governance and finance is not necessary as training and support will be given.
Those interested in the role can contact Cherry Bushell, Director of the RCVS Trust, for an informal discussion and an application form. The closing date for applications is 30 April.
The RCVS welcomed 15 veterinary surgeons who passed the RCVS Statutory Examination for Membership with a registration ceremony held on Monday at Belgravia House.
The RCVS Statutory Examination for Membership is open to veterinary surgeons with a veterinary degree gained outside the UK that is not recognised by the RCVS, and who therefore cannot join the RCVS Register. Candidates for the exam must also score at least 7.0 in the academic International English Language Testing System (IELTS) test, which is comparable to requirements for entry to UK veterinary degrees and those of other professional regulators.
RCVS President Jacqui Molyneux said: "Your success is remarkable - especially for those whose first language is not English. The veterinary profession in the UK is small and welcoming, and you will find valuable support offered by the different members of the veterinary team as well as from professional organisations."
Registering at the ceremony was Mr Vahidreza Ardani, who qualified from the Islamic Azad University in Iran, where he practised for ten years as a large animal vet. He said: "It took me nearly three years of study to prepare for the IELTS [English language] exam. I have also been seeing practice here for the past two and a half years, including at the small animal hospital at the University of Glasgow. I hope now to find work at a small animal practice."
Ms Olga Woolmer, who qualified from Perm State Agricultural Academy, Russia, also registered. Olga saw practice in several UK small animal and equine practices as preparation for the exam, whilst also working as an animal technician. She said: "I'm really grateful to all the practices that let me see practice. In particular, Burghley Veterinary Centre at Stamford helped me a lot in learning about what veterinary clients in the UK expect and how to sound confident when I give advice - which ultimately is best for the patient. It's great that I will soon be able again to do the work that I've trained so hard for."
Animalcare has announced that Buprecare buprenorphine single dose ampoules are now back in stock and ready to order from all veterinary wholesalers.
Production of the product had ceased in July 2011, when the company's previous manufacturer closed its sterile production unit.
Animalcare says that since then, it has been working to identify a reliable, high quality manufacturer which will be able to meet demand. The company has now signed a new contract with a German company which operates a substantial sterile injectables manufacturing facility in France. This facility is approved to manufacture Buprecare single dose ampoules and has produced, tested, quality assured and shipped its first batches.
Stephen Wildridge, CEO of Animalcare Group plc, said: “It was very disappointing to lose our marketing leading product Buprecare ampoules so abruptly. However after some excellent work from the Animalcare team in identifying and working with a very competent manufacturer we are now back in a market that has been eagerly awaiting our return and with a supplier that puts us in an even stronger position. It’s a very good way to start 2013.”
Available in the familiar 5 x 1ml pack, the Buprecare single dose ampoules now have a ‘one-point-cut’ design giving greater assurance of a clean ‘snap’ when opening the ampoule, enhancing the safety of the user.
Additional support is also now available to veterinary practices that purchase Buprecare ampoules or multidose vials, including CPD pain management talks and a peer-reviewed pain assessment chart.
Merial is asking veterinary surgeons to take part in a survey about current understanding of and attitudes to feline vaccination, to be found at: https://www.surveymonkey.com/r/Y5BFY96.
The results will complement Give Them Just What They Need, a new report being produced by the company which will contain relevant published data, owner insight, details of the latest vaccination guidelines and expert commentary.
Vets who complete the survey will be entered into a draw for a £250 Red Letter Day voucher.
Claire Edmunds, product manager at Merial, said: "Our preliminary research has identified that many vets are unaware of the latest developments in feline vaccine technology and the benefits that these developments can offer in terms of important factors such as client compliance.
"This new campaign will gain insight from vets, cat owners and other key opinion leaders to create a report that will ultimately enable practice owners to make better informed decisions about feline vaccinations, communicate more successfully with clients and in turn grow their business.”
The survey will be live until the 13th September.
AviPro Salmonella vac E, the live oral vaccine against Salmonella enteritidis made by Lohmann Animal Health, is now available in larger size vials of 5,000 doses, supplied in packs of ten. More information from: Anna-Christina Riebau, Lohmann Animal Health, Germany. Telephone: +49 (0) 4721 747 217
Two days left in which to enter Vetoquinol's competition to win up to £300 worth of CPD or a goody bag.
To enter, answer the 7 multi-choice questions here.
'Get Well Friends', a new retail opportunity for veterinary practices, has now officially launched with a new website: www.getwellfriends.com
Described by their inventor, childrens' author Kes Gray, as "the ouch factor mixed with the aah factor", Get Well friends are a new and unique range of soft toy poorly animal characters for veterinary surgeries to sell. Each character is as cute as it is accident prone, and comes complete with a prescription from mouse Nurse Nibbles.
"For all kinds af reasons a young child may have to leave their pet with a vet. Under such circumstances, they can now depart from the surgery with a soft toy animal character that they themselves can nurse back to good health."
The Get Well Friends.com website has been set up to try and lower the blood pressure of long suffering veterinary waiting room staff, with online games for children to play and activity sheets for surgeries to print off.
First shown at the London Vet Show, the current gift range comprises 5 soft toy characters and a 'childrens picture book entitled 'Who's Poorly Too?' The recommended retail price for each 8" soft toy characters is £11.99. (Trade price £5.50 per unit not inclusive of Vat.) The 'Who's Poorly Too' paper back picture book has an RRP of £5.99 and a trade price of £3.60 per unit.
Kes Gray's wife and co-founder of Get Well Friends said: "The spinner is our recommended display method. It has a strong and colourful retail presence. It holds fifteen toys and fifteen picture books, and can be bought for a special intoductory offer price of just £157.50. If a surgery waiting room is pushed for space, we can offer our striking 10 unit counter display boxes, or if preferred we can supply any combination of characters loose."
Click here to download the brochure and trade price list.
If you would like to place an order or make an enquiry contact Kes & Claire direct at info@getwellfriends.com.
The Royal Veterinary College and The Donkey Sanctuary have launched WikiDonkey, a new information resource about donkeys for veterinary surgeons, nurses and students.
According to The Donkey Sanctuary, WikiDonkey is the first site of its kind and will provide the most comprehensive source of accurate, research-led, practical and regularly-reviewed donkey veterinary information on the web.
WikiDonkey covers all the common conditions of donkeys and identifies the major differences between the management and treatment of donkeys and horses. The site also provides a set of normal physiological, biochemical and haematological parameters, resources that have not always been easily accessible but will undoubtedly prove essential for those treating donkeys.
The Donkey Sanctuary's veterinary project and development manager, Faith Burden said: "When we were approached by WikiVet to sponsor and provide content for their donkey section we were happy to support the initiative as it offers an excellent medium for us to share our expertise with others. We are pleased that these pages will allow veterinary professionals access to the most up-to-date information on donkey specific ailments and treatments."
Nick Short, head of the eMedia unit at the RVC said: "I believe that this unique resource will become an invaluable reference source for vets not only in the UK but all over the world. It will also help ensure that future generations of veterinary students will have access to a reliable and extensive knowledgebase on donkey health and welfare."
To view the Donkey Sanctuary's WikiVet pages, visit http://www.wikivet.net/ or to find out more about the work of The Donkey Sanctuary visit http://www.thedonkeysanctuary.org.uk/
Genitrix has announced the launch of Prilben (benazapril hydrochloride). The product joins its 'Standards' range, created to offer veterinary practices cost-effective versions of frequently used products.
Prilben is indicated for the treatment of congestive heart failure in dogs and for chronic renal insufficiency in cats. It is provided in packs of 14 x 5mg tablets at a veterinary list price of £4.50, which equates to 32p per tablet.
Rob Watkins, Marketing Director at Genitrix, said: "Benazapril hydrochloride is a tried and trusted medicine used in countless practices and homes across the country every day. Prilben offers a win for both practices and pet owners because its pricing structure enables practices to maintain profitability on the product whilst still providing their clients with an economical alternative."
The first product in Genitrix' Standards range, Dormilan, was launched in late 2009 and offers fast-acting sedation and analgesia for dogs and cats.
Davies jointly won Most Green Practice alongside the Old Hall Veterinary Centre in Cumbria
Ellie West, who is sustainability lead for Linnaeus nationally, collected the Most Green Individual award as jointly with Laura Higham, the founder of voluntary group Vet Sustain.
Ellie was recognised for her leadership in the veterinary sector by raising awareness of sustainability and encouraging others to make a difference.
She said: “Winning this award is a real honour, and I’m very grateful to be recognised by my peers in the veterinary community.
"We can only make a difference to the environment by working collaboratively, so I am lucky to have so many supportive colleagues at Davies and Linnaeus who also play their part in making this sector more sustainable.”
Davies' environmental lead, Rachel Evans said: "We are so proud to have won this exciting new award.
“We plan to put the prize money towards our tree planting venture with Forest Carbon.
"Sustainability awards not only help motivate and acknowledge achievements but also help with raising vital awareness; by sharing enthusiasm, ideas and practical tips across the veterinary profession we can make an even greater impact on sustainability to support our planet.”
The completion date for the RCVS surveys of the veterinary and veterinary nursing professions is Monday 8 February, and the College is urging anyone who has not yet completed their survey to do so.
The data collected will be used to help develop policy, in discussion with government and other bodies, and in response to requests from journalists and members of the public who wish to have an accurate picture of the veterinary profession today. So it's important that as many people as possible complete their surveys.
For the first time, a standard set of questions about well-being (the Warwick-Edinburgh Mental Well-Being Scale) has been included. Over time, data collected will enable the College to monitor population changes in mental health and well-being, and work with other organisations to address any issues identified.
If you have mislaid your paper copy, the survey can be completed online:
Veterinary surgeons click here: www.employmentresearch.co.uk/vs2010.htm
Veterinary nurses click here: www.employmentresearch.co.uk/vn2010.htm
All responses are confidential.
The BVA has responded to the Written Ministerial Statement from the Defra Secretary of State at the end of the licence for badger culling in Somerset.
BVA President Robin Hargreaves said: "The British Veterinary Association (BVA) has supported the pilot culls in England to determine whether badger culling can be delivered humanely, effectively, and safely by controlled shooting.
"We will not prejudge the report of the Independent Expert Panel (IEP), which will consider data from the initial 6-week pilots in Somerset and Gloucestershire, but we are interested to note the Secretary of State's announcement that current indications suggest that the pilot has been safe and humane.
"Today our Veterinary Policy Group has discussed the issues surrounding the extensions to the licences. We agree with the Chief Veterinary Officer's advice that extensions in order to remove a greater number of badgers and get closer to achieving the 70% rate of the Randomised Badger Culling Trials (RBCTs) are justified to improve the bovine TB disease situation and mitigate the potential impact of badger perturbation.
"Following questions raised by our members we have been assured by Defra that monitoring of the culling will continue to ensure it is being carried out in accordance with the humaneness and safety stipulations in the licences. Although it is important to note that this data will not form part of the information being considered by the IEP.
"We await the report of the IEP and will engage members in considering what impact it will have on the overall bovine TB eradication strategy for England."
The British Small Animal Veterinary Association has written to Public Health England to ask if they would be prepared to review their risk assessment for front line staff in veterinary practices (i.e. veterinary surgeons, veterinary nurses and receptionists) regarding pre-exposure rabies vaccination.
The letter points out that the changes to the Pet Travel Regulations, brought in on 1st January 2012, make it possible for dogs, cats and ferrets to enter the UK from an EU country only 21 days after vaccination, with no requirement for blood testing and a 6-month wait.
The risk assessment undertaken by Defra at that time acknowledged that this would lead to an increase in the risk of introducing rabies to the UK, but this risk was still considered to be very low.
However, this risk assessment made a number of assumptions, including that there would be full compliance with the regulations. Since that time it has become apparent that not only have these changes led to a significant increase in the number of animals entering the UK, but that a number of these animals do not fully comply with the regulations.
According to BSAVA, current evidence suggests that increasing numbers of puppies enter the UK from abroad, particularly Eastern Europe, and that these are often presented with illness at veterinary practices by their new, and often unsuspecting, owners. While it has been assumed that animals entering under the Pet Travel Scheme pose a low risk of carrying rabies, the recent case of two puppies imported into The Netherlands from Bulgaria which tested positive for rabies indicates that the disease may occur even in puppies that were vaccinated and travelling legitimately.
While a great deal has been achieved in the control of rabies in the EU, there is increasing expansion in member states to include countries such as Bulgaria and Romania in which rabies remains endemic. Moreover, sporadic cases continue to occur in countries within this region (i.e. Italy and Greece). Animals imported into the UK from these regions could potentially introduce rabies into the United Kingdom.
While importation of affected animals remains a remote possibility, the likelihood is that an affected animal would present for veterinary treatment and that frontline veterinary staff may be at greatest risk of exposure. Some veterinary practices that deal routinely with imported pets adopted from the street or animal shelters in other countries, have staff that may be at even greater risk.
BSAVA President Professory Michael Day, who signed the letter on behalf of the Association and its members, said: "As a result of the current conditions in which veterinary professionals find themselves, BSAVA, in our letter sent on 12 November, has urged Public Health England to consider adding veterinary staff who may come into contact with imported animals to the list of those entitled to receive pre-exposure rabies vaccination."
Ceva Animal Health has announced two additional dates and locations for its ‘Building Success Around the Fertility Routine Visit’ CPD days for young vets.
Part of Ceva’s reprodAction programme, the courses are intended for recent graduates, or those new to dairy practice.
The two upcoming meetings, listed on VetSurgeon.org's new RSVP-enabled CPD & Events Diary, are to be held at The Best Western Dryfesdale Hotel in Lockerbie, Dumfries and Galloway on 22nd September and the West Lancashire Investment Centre in Skelmersdale, Lancashire on 23rd September.
The company says that the courses adopt a novel ‘physiology first’, practical approach to managing cattle reproduction, and have been set up to support vets in performing routine fertility visits. They cover various topics including: identifying clients’ goals, setting herd targets and increasing pregnancy rates.
Katherine Timms, Veterinary Advisor at Ceva, said: “We have had such positive feedback from the previous events, it has encouraged us to organise more, giving vets from other areas in the UK an opportunity to attend”.
“Routine fertility visits often intimidate recent graduates, as they are normally performed solo, with little or no support. This can make it hard for vets to build confidence, which this course addresses by not only providing knowledge but also by vets who are at the same stage in their careers to interact and share experiences.”
An attendee of the course held in April, Amy Cox from Nantwich Farm Vets, spoke about her highlights of the event, saying: “It really gave me the confidence in my own knowledge of cow reproduction and helped me build on what I’d already got.
“The lecturers were really engaging and the content was highly interactive which I feel helps you learn more. This is the second reprodAction CPD course that I’ve been on so I would recommend them”.
Paddy Gordon, Director of Shepton Veterinary Group, is one of the leaders of the event. He said: “Cattle reproduction CPD can be complex and is usually theory based; these events aim to cover the basics and most importantly, how to implement it all practically. This includes how to communicate concepts to farmers, through group discussion and role play and how to implement treatment protocols practically.”
Vets who are interested in attending either of the upcoming reprodAction Young Vet Initiative CPD courses can apply via Ceva Territory Managers, Bryan Hamilton on 07753 447226 or bryan.hamilton@ceva.com for the Lockerbie meeting and Kimberly Campbell on 07831 359128 or kimberly.campbell@ceva.com for the Skelmersdale meeting.
And if you're going, don't forget to use the RSVP facility on VetSurgeon.org to let other members know you'll be there.
Birds at two Bernard Matthews breeder sites in Suffolk and Norfolk have tested positive for avian influenza, though not the highly pathogenic H5 or H7 types.
A movement restriction has been put in place by DEFRA, but a cull has not so far been required. The BBC has the full story at: http://news.bbc.co.uk/1/hi/england/7912529.stm
The research aims to establish:
To take part in the survey, which takes between 10 and 15 minutes, click here.
Photo: I, Flukeman
Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its market-leading wormer, Drontal.
Running from Monday 16 February to Friday 20 February, the pet clinic will feature TV vet Emma Milne advising viewers on the health and welfare of their pets.
The pet clinic slots will run twice a day throughout the week on GMTV and Drontal will be featured in the end credits. The advertising will target the product's core target audience - housewives with children - with key messages on the importance of regular worming with Drontal. In addition, GMTV will also include details on Drontal on its website - www.gm.tv, where pet owners will be able to follow a link to www.drontal.com.
Dan White, Drontal's product manager said: "By sponsoring GMTV's pet clinic, Bayer is highlighting the benefits of worming and encouraging pet owners to regularly worm their pets. The advertising features the iconic schnauzer (the face of Drontal's "Worms? Absolutely Not!'' campaign) and will serve to drive clients into practices asking for Drontal. This will not only result in healthier dogs and cats but also ultimately reduce the environmental reservoir of eggs."
Bayer Animal Health has produced a take home prescription guide to encourage pet owners to remain compliant with its antimicrobial, Veraflox (pradofloxacin).
The leaflet contains prescription details together with a treatment record and next appointment reminder. Group Product Manager Tracey Dawson said: "There is also a FAQ (frequently asked questions) section explaining why compliance is so important."
Bayer says the leaflet has been developed to help vets and VNs ensure pet owners are encouraged to be responsible with prescribed medicines. Tracey added: "The guide is designed to reinforce the information given by the prescribing vet, and answer further questions owners might have on arrival home or during the treatment."
Bayer highlights that Veraflox's mode of action helps reduce the potential for the development of resistant bacteria¹, but only if it is used correctly. Tracey said: "Although it might seem to be easy for pet owners to adhere to the advice given with prescribed medicines, especially with the more palatable options now available, it is very important that we help preserve the efficacy of the fluoroquinolone class by continuing to encourage strict client compliance through correct dosing, and finishing the course of antibiotics prescribed."
For further information, contact your Bayer Territory Manager or call Bayer Animal Health on 01635 563000.
Reference
Wetzstein HG. Comparative Mutant Prevention Concentrations of Pradofloxacin and Other Veterinary Fluoroquinolones Indicate Differing Potentials in Preventing Selection of Resistance. Antimicrob Agents Chemother. 2005;49(10): 4166-4173
SMITHS Detection, part of the global technology business Smiths Group, today announces it is to launch a portable detection system that will enable veterinarians to carry out on-site diagnosis of animal diseases such as foot-and-mouth and avian flu.
This new technology means vets will be able to diagnose diseases in livestock and birds in the field in less than 90 minutes rather than having to send samples for laboratory analysis.
The new system will be launched to vets at the World Association of Veterinary Laboratory Diagnosticians conference in Australia in November 2007 and is expected to be in production in mid 2008.