Pfizer Animal Health is reminding horse owners of the importance of treating encysted small redworm larvae this autumn.
According to the company, these hidden, dormant parasites can account for up to 90% of the redworm burden in a horse (1). Furthermore, encysted small redworm larvae won't show up in a faecal egg count (FEC). Even if a horse has shown a negative or low count it could still be harbouring several million harmful larvae, hidden within the gut wall (2)
Encysted small redworm are a potential time bomb, with the ability to survive inside a horse for up to two years. They usually 'wake-up' in the late winter or early spring, developing and emerging from the gut wall all at the same time. Such a sudden mass emergence can cause a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate (2). Treating encysted small redworm successfully in the late autumn or early winter is vitally important in order to prevent this serious risk.
Pfizer says that Moxidectin, the key ingredient of EQUEST, is recognised as the only single dose treatment for encysted small redworm. It has been shown to kill the larvae in-situ, without resulting in severe inflammation of the gut wall that other multi-dose treatments may cause (3). In addition, Moxidectin is licensed for persistent activity against small redworm over two weeks, killing larvae ingested as the horse grazes for up to two weeks after treatment.
Ben Gaskell, Pfizer's veterinary advisor said: "A responsible and sustainable worming programme involves good pasture management, regular diagnostic tests and targeted worming, carefully planned using specialist advice. However, it is also vital to remember the danger of encysted small redworm. Even if a horse's FEC is clear, there could still be a significant encysted small redworm burden that must be treated properly every year in late autumn / early winter."
1) Bairden K. et al (2001) Veterinary Record 148, 138-141 2) Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑242 3) Steinbach T. et al (2006) Veterinary Parasitology 139, 115‑131
Boehringer Ingelheim Vetmedica has increased its range of marketing and educational materials about heart disease and the use of Vetmedin.
The materials include canine heart disease awareness posters for either the waiting room or consult room which feature 'static cling' technology, enabling them to stick to any surface without adhesive, as well as information leaflets, owner booklets, health diaries and dog tags.
Materials for dog owners are designed to inform about the signs to look out for with heart disease, and the steps involved in the diagnosis and management of the condition. There's a post-prescription owner booklet which features a health diary for dog owners to fill in, allowing them to track any changes in their dog's condition, as well as details on the telltale signs of heart failure and the benefits of Vetmedin.
Also available in the range are materials to help make prescribing the optimum dose of Vetmedin as easy as possible, including dose optimisation mouse mats, dose dials, treatment algorithms and interactive dose calculators on CD for those veterinary practices without internet access.
For further information, please contact your Boehringer Ingelheim Vetmedica territory manager or call 01344 746959.
The Feline Advisory Bureau (FAB) has announced the winners of four 'Easy to Give' Awards, given to the makers of veterinary medicines designed to be easy to administer to cats.
Claire Bessant, FAB's Chief Executive, said: 'Medicating cats is notoriously difficult. It is, therefore, always a pleasure to be able to reward companies who have made great efforts to make their products easier to administer to cats'.
The 2012 FAB Easy to Give Award winners were:
ALSTOE: Therios - The antibiotic cephalexin as a palatable tablet that can be split easily for accurate dosing in cats.
VIRBAC: Effipro - A spot-on preparation for the treatment of fleas, ticks and lice. The new transparent pipette prevents spillage and ensures a complete dose is given. An image of a cat appears on each pipette, so that if one is separated from its packaging it is still clear for which animal the product is intended.
NOVARTIS: Atopica - A treatment for allergic dermatitis that comes in solution form and can be given in food or directly into the cat's mouth. The specifically-designed syringe dispenser allows accurate dosing.
CEVA: Fiprospot - A spot-on medication for treating fleas and flea allergic dermatitis.
The winning products join 20 others which have been given an Easy to Give Award by FAB's expert panel of veterinary surgeons since 2005.
For more information about FAB, visit: www.fabcats.org
Visitors will have the opportunity to test their knowledge in a short quiz with three veterinary surgeons and three nurses winning each day.
Online Bitesize CPD is a training programme for veterinary professionals wanting to gain skills and knowledge in key clinical subjects. The training is interactive with each course accredited by the European School of Veterinary Postgraduate Studies (ESVPS). It provides the mandatory CPD hours for veterinary surgeons and nurses in a single subscription.
David Babington, Improve International’s Managing Director, said: "Our Bitesize CPD offers complete flexibility so that vets and vet nurses can access our high quality learning on clinical topics in short 'chunks', at a time and place to suit them. Courses are updated regularly and cover topics including: soft tissue surgery, ophthalmology and feline medicine for vets and fluid therapy, critical care and anaesthesia for nurses.
"We’ve devised a fiendish London Vet Show quiz to put visitors through their paces and will announce the six lucky winners of a year’s free subscription for each day at the end of the show!"
The University of Nottingham, with funding worth £2.2m, is to carry out a study of the most common cause of Bovine Mastitis in the UK - Streptococcus uberis (S. uberis). If researchers can identify which parts of the bacteria enable the infection their results could lead to the production of an effective vaccine.
James Leigh, Professor of Molecular Bacteriology, who has recently joined the School of Veterinary Medicine and Science, said: "We hope to uncover bacterial antigens of potential use in vaccines aimed at preventing bovine mastitis and provide a detailed understanding of how animals can fight off the disease."
S. uberis is responsible for a significant proportion of clinical mastitis worldwide - but unlike many other bacteria that cause the disease, S. uberis is also in the environment - it is found in pasture and bedding and can even colonise the cow at other body sites with no ill effect - so it is difficult to see how it can be controlled by changes to animal husbandry and milking-time hygiene.
With funding from the Biotechnology and Biological Sciences Research Council (BBSRC) the School of Veterinary Medicine and Science has established research laboratories at the Institute for Animal Health (IAH). The project is being conducted in collaboration with Dr Tracey Coffey's Bovine Genomics group based at IAH and other groups at the Royal Veterinary College, the US Department of Agriculture in the UK and the University of Oxford.
Professor Leigh said: "We will use state-of-the-art molecular technology to determine the differences between strains of S. uberis that can and cannot cause disease. Proteins that are only present in the disease causing strains hold the key to determining which components are essential for infection. We will show which of these proteins are most likely to make an effective vaccine by producing strains of S. uberis which lack the ability to produce each of these proteins; if a strain lacking a particular protein is less able to cause disease then this protein is important for the disease process and becomes a candidate for vaccine development."
The team also want to identify any parts of the immune response in the dairy cow which can be altered to prevent the disease - this information could subsequently be used to develop drugs that interfere with the chemical messages that lead to inflammation and therefore reduce the level of disease.
The RCVS has published its 2014 Survey of the Veterinary and Veterinary Nursing Professions, a snapshot of the demographics of the profession, and the educational and work status of its members.
The results, which gauge individual views on the current state of the profession, are used to inform the College's future policy and activities.
6,988 veterinary surgeons (27% of the profession), 3,612 registered/listed veterinary nurses (31% of the profession) and 1,792 student veterinary nurses took part in the surveys, which are conducted once every four years by the Institute for Employment Studies.
This year's surveys included a set of questions about 24-hour emergency cover, which contributed to the recent review of the College's guidance in this area, and, for the first time, questions from the government-backed Social Mobility Toolkit, which aim to assess the social background of members of the profession.
Highlights from the survey of veterinary surgeons included:
Highlights from the survey of veterinary nurses included:
Both the Survey of the Veterinary Profession and the Survey of the Veterinary Nursing Profession, together with a report that brings together common themes, can be downloaded from the RCVS publications page.
Defra has announced the detection of Bluetongue in 18 imported cattle on premises near Bishop Auckland, County Durham. The animals originated from within the BTV8 Restricted Zone in Germany and were detected as a result of post-import testing carried out by Defra on all Bluetongue susceptible animals arriving from Continental Europe.
This is the fourth incidence of infected animals being imported to the UK. Alongside the premises in East Sussex, Hertfordshire and Devon identified in August, the imported animals will remain under restrictions.
As of 1 September the whole of England and Wales is now in a Protection Zone and approximately 30 million doses of vaccine have so far been made available to farmers throughout England and Wales to protect their stock. However, it may take up to six to eight weeks from now for livestock keepers in the North of England and Wales to have had sufficient opportunity to vaccinate their livestock and to gain immunity (at least three weeks in sheep, and six weeks in cattle).
To allow livestock keepers in those areas sufficient opportunity to protect their animals, and while further veterinary investigations are carried out, these particular infected animals will remain under restriction until late October. Any further positive import cases detected may also be restricted for a period of time depending on veterinary risk assessment, while vaccination continues.
Deputy Chief Veterinary Officer, Alick Simmons said: "This incident shows how important it is for farmers to consider potential disease risks when buying stock, regardless of source. Buyers need to consider how best to protect their own businesses and those of their neighbours and make sure they are clear about the stock they are intending to buy.
"I also want to remind farmers about the importance of vaccination. It is the only effective tool to protect susceptible animals from Bluetongue. Recent evidence indicates a drop or delay in vaccine take-up in counties recently brought into the Protection Zone. Sales data for some of those counties suggest that the number of animals vaccinated in these areas could be as low as one in three, and in Northumberland and Cumbria, the most recent counties brought into the Protection Zone, as low as one in five.
"The threat from Bluetongue is present and real, as shown by the most recent import cases. Vaccination as a preventive measure is therefore more important than ever, so the message to the industry remains clear: don't hesitate, vaccinate".
The Royal College of Veterinary Surgeons is calling for comment on a draft Performance Protocol, which aims to manage proportionately any justified concerns about the professional performance of veterinary surgeons and registered veterinary nurses.
The RCVS's Preliminary Investigation and Advisory Committees have been working together to develop a new protocol setting out the way in which the College will respond to ongoing performance-related concerns. There is an expectation that veterinary surgeons and RVNs are already regularly reviewing their clinical work in the workplace. This will be reinforced by the new principles-based Code of Professional Conduct, currently being finalised, which is likely to require clinical governance to be part of professional practice for veterinary surgeons and RVNs.
According to the College, the draft protocol is intended to formalise and build on the way it already manages ongoing serious performance-related concerns. It introduces new measures, including supervision and undertakings, to seek to ensure that veterinary surgeons and RVNs take reasonable steps to address any serious performance concerns. This will bring the RCVS into line with other professional regulators and enable a tailored and proportionate response to these cases to protect the welfare of animals and the public interest. The College's current system of offering advice to veterinary surgeons and RVNs will remain for complaints which are closed, because there is no indication of serious professional misconduct.
The College says that according to independent legal advice, such an approach is appropriate and necessary in order for it to fulfil its regulatory responsibilities. The draft performance protocol follows similar legal advice that supported the implementation of the RCVS Health Protocol, and both protocols clarify the College's parallel jurisdiction relating to health and performance-related issues.
RCVS President Jerry Davies said: "When veterinary surgeons and registered veterinary nurses are unable to deal with performance-related concerns, it is important that we are able to provide a supportive framework to oversee remedial steps that are designed to address those concerns and encourage professional development. This is best achieved outside a Disciplinary Committee hearing, if at all possible".
The approved draft protocol is now open for public consultation, and may be found at www.rcvs.org.uk/performance. All comments on the draft should be emailed to Simon Wiklund, Advisory Manager at s.wiklund@rcvs.org.uk by 13 January 2012, with 'Performance Protocol' added to the subject heading.
The feedback received from the consultation will be considered by the Preliminary Investigation and Advisory Committees in January 2012, before being submitted to RCVS Council for approval in March.
The College says it hopes that a performance protocol will form part of the supporting guidance to the new RCVS Codes of Professional Conduct for both veterinary surgeons and registered veterinary nurses.
VetSurgeon.org and Clinical Partners have joined forces to offer the profession two new sources of help coping with physical or mental illness in practice.
Clinical Partners is the UK’s largest private mental healthcare partnership, founded by VetSurgeon.org Editor Arlo Guthrie’s brother, Barny.
In addition to providing treatment for a wide variety of mental health issues, including depression, anxiety and addiction, Clinical Partners has now launched a ‘pay as you go' occupational health service through which practice principals and managers can get advice and support in dealing with illness in an employee.
Helen Humphreys (pictured right), who heads the new service at Clinical Partners, said: "Working with employers, our job is usually to assess an employee’s fitness to work and then smooth their passage back to it, helping both parties through what can be a very difficult time."
In addition, Clinical Partners also offers Occupational Health Audits, for practices that want to make sure they are adhering to the highest standards when it comes to ensuring the health and wellbeing of their staff.
To provide further support with matters relating to health and wellbeing in practice, VetSurgeon.org and Clinical Partners have launched a new Occupational Health Forum, where both practice owners/managers and employees can come and discuss workplace health issues (anonymously if needs be).
Arlo said: "Our forums have always been a popular place for members to come and seek the support and advice of others in the profession in times of need. My hope is that this new forum will not only continue that tradition, but also help promote and share best practice when it comes to keeping everyone mentally and physically well."
Visit the new forum here: https://www.vetsurgeon.org/uk/practice_management/f/208.aspx
The guides have been developed for vet teams to share with their clients and work through together, so that both sides are on the same page about owner values, pet welfare and behaviour, and diagnosis and treatment options.
A member of the veterinary team and the client can then work together to make decisions and provide quality care.
One of the pet owners who helped develop the guides said: “I always get so worked up with vet consultations that I forget half of what they say, or feel like I didn’t tell them enough about my pet’s history.
"If the vet used these guides at my next consult, they would make me feel very at ease indeed!”
Pam Mosedale, Clinical Lead at RCVS Knowledge, said: “These guides offer a simple, actionable way to help deliver contextualised care in practice.
"To get started, run through the questions in the guide with a client, and see how this can help you devise a treatment plan with the information you’ve discovered.
"This helps you gain a fuller understanding of your patient’s care and wellbeing needs and your client’s circumstances and expectations.
"Ultimately, this will assist you in delivering quality care that aligns with the needs and expectations of your clients.”
There are three contextualised care discussion guides:
RCVS Knowledge is encouraging veterinary teams to adapt the guides to meet their individual needs.
https://rcvsknowledge.org/contextualisedcare
COMMENT
Anything which helps clear communication between the owner and vet is surely to be applauded, and if owners are prepared to spend the time completing the pre-consultation guide, it would surely leave less room for error.
However, arguably the greatest cause of friction between owners and vets is cost, and that is something only mentioned fleetingly, in the context of: 'Are there any other factors that may impact on the care of your pet? e.g planned holidays or financial concerns'.
Isn't it time to stop beating around the bush?
Isn't there an opportunity here for greater clarity over the level of spending a client is happy with?
Is there an acceptable form of words here to ascertain whether - regardless of whether they have financial concerns or not - the client is one of those who wants the cheapest solution to the problem, one for whom money is no object, or someone who sits somewhere in the middle?
Wouldn't that be more instructive than almost anything else?
DISCUSS HERE
CEVA Animal Health has launched a new website - www.dapfordogs.com - to advise veterinary professionals and dog owners about its veterinary behaviour product, D.A.P.
The new site features advice on how to prevent stress at key stages of a dog's life, from puppyhood and socialisation through to adulthood and old age. It also offers an email and SMS monthly reminder service to advise pet owners when to change the refill on their D.A.P. diffuser, a 'find a stockist' search and 'frequently asked questions' section.
In the 'Veterinary Zone', veterinary professionals can order marketing material, download D.A.P. trials and gain further information on news and events including updates on CPD meetings.
To support the site CEVA has created a Facebook page, D.A.P. - The Secret to Happy Dogs, and D.A.P. can now be followed on Twitter: http://twitter.com/dapfordogs/.
Dechra Veterinary Products has launched a range of support material to help educate owners about pet ear health.
Senior Brand Manager at Dechra Veterinary Products, Larry King, said: "This extensive range of new material will help veterinary professionals raise client awareness of ear infections and also help owners understand why ear health is important.
"The information available includes a leaflet for owners on how to treat their pet's ear infection as well as a guide to effective ear cleaning, which is also available as a video for practice and client use."
Videos entitled: 'How to clean your dog's ears' and 'How to clean your cat's ears are available to view at www.dechra.co.uk/How-to-Guides/Dechra-how-to-videos-guides.aspx
The It's Time to Change campaign offers best practice guidelines and information on ear disease in cats and dogs. It provides assistance in helping to diagnose the organisms associated with infection, support in choosing the correct approach to control as well as help in educating owners to apply and use treatments correctly.
More information on the support material can be found at www.dechra.co.uk/timetochange or veterinary professionals can contact their local Dechra representative.
With just a few days to go before the first anniversary of bluetongue being detected in England, the JAB campaign group is urging farmers to vaccinate their livestock to stop the disease from taking hold in this country as it has in Europe.
So far this year France has reported 4,543 cases of bluetongue, including cases in Calais, and the Netherlands has just confirmed its first case of the disease in 2008. The affected small holding reported a sick cow found with serotype eight which had not been vaccinated against infection.
With the threat of bluetongue re-emergence in the UK growing by the day, JAB leaders have issued a reminder to farmers to contact their vets as soon as their region is in the protection zone and vaccine is available.
In a statement JAB said: "The amount of cases being reported across Europe shows the disease is on the move. This most recent case in Holland demonstrates that not vaccinating livestock leaves farmers vulnerable to outbreaks now the midge season has started.
"The industry has rallied behind the JAB campaign and has done tremendously well in terms of vaccination. Nearly 19 million doses have already been made available to English farmers, and with another nine million doses planned to be released in the coming weeks we need those areas that are new to the protection zone to vaccinate as soon as they are able. We must remember bluetongue could already be circulating in areas where outbreaks occurred last year so the risks to everyone are very real.
"The explosion in the number of cases on the continent also acts as a timely reminder to those farmers in the current protection zone who have not vaccinated and the dangers this presents to their unprotected livestock
"We are entering the peak period for midge activity so vaccination is the only way to prepare and protect us from any potential outbreaks that may emerge in the coming weeks."
A project which aims to standardise the assessment of veterinary nurse practical training across Europe will have life beyond its pilot phase, thanks to European VN training network, Vetnnet.
The announcement was made in September at an Oslo-based conference to mark the conclusion of the pilot phase of the Pan-European Practical Assessment System project (PEPAS).
During its two-year pilot, the Leonardo da Vinci-funded project developed 111 new stations for Objective Structured Clinical Examinations (OSCEs), including mark-sheets and examiner notes, and trained over 50 veterinary nursing examiners from eight countries across Europe. The new OSCE stations have been trialled across 250 students by seven European veterinary nurse schools.
Vetnnet has now committed to continuing the project, enabling its members to access the OSCEs and associated training.
The Royal College of Veterinary Surgeons was a main project partner in the pilot, with specific responsibility for training and quality assurance of the system. Victoria Hedges, RCVS VN Examination and Higher Education Quality Manager said: "It's great that the hard work put into the project by so many countries will continue to bear fruit.
"Feedback in Oslo was excellent and it was heartening to see that when examiners' marks were compared across countries, standardisation was very good. The feedback also helped us to see where students were not achieving the desire results, indicating where more training is needed."
See www.vetnnet.com for more information.
The RCVS Charitable Trust is looking to recruit volunteers from amongst the vets going to the British Small Animal Veterinary Association Congress this year to participate in research for its website www.rcvstrust.org.uk.
The charity says it is trying to gauge responses to its website, to make sure it is delivering what the profession genuinely needs.
There will be two focus groups on Thursday 12 April. The first session is from 12.45-2.15pm and the second is from 4.00-5.30pm. The charity is looking for between six and ten participants in each group. All participants will be offered a three-month Library membership or a free literature search. Food and drink will be provided.
Please contact c.bushell@rcvstrust.org.uk or ring 0207 202 0714 if you'd like to take part.
Adam graduated from the RVC in 2007. He then undertook an internship before spending two years in practice including sole charge night work. In 2013, he completed his residency in ECC, again at the RVC, becoming a diplomate the same year. He was appointed an honorary lecturer of the University of Liverpool in 2014 and teaches and examines for advanced certification in ECC for a number of organisations.
Adam became an RCVS recognised specialist in emergency and critical care in 2015, before going on to become head of emergency and intensive care for four hospitals, overseeing standards of out-of-hours provision to 50-plus sites in and around London from 2013 to 2017.
He is the ECC representative to the RCVS practice standards group, he is a member of the central organising committee for EVECC conference, a member of the ACVECC education committee and vice-chair of a clinical advisory committee to 400 practices.
Hospital director David Walker said: “Emergency and critical care is a pivotal offering and Adam’s arrival means we can provide even better care to the most critically ill patients at Anderson Moores. Adam is working closely with all of our specialist-led services and he is already having a positive impact.”
For more information, visit www.andersonmoores.com.
New research1 published in in the Journal of Feline Medicine and Surgery by veterinary clinicians at the University of Lisbon and a clinic in the nearby town of Barreiro in Portugal, suggests that cats may benefit from reduced anxiety, stress and perceived pain if music is played in the operating theatre.
Lead author, Miguel Carreira, said: "In the surgical theatres at the faculty where I teach and at the private veterinary medical centre where I spend my time operating, environmental music is always present, and is an important element in promoting a sense of wellbeing in the team, the animals, and their owners. Different music genres affect individuals in different ways. During consultations I have noticed, for example, that most cats like classical music, particularly George Handel compositions, and become more calm, confident and tolerant throughout the clinical evaluation. After reading about the influence of music on physiological parameters in humans, I decided to design a study protocol to investigate whether music could have any physiological effects on my surgical patients."
The clinicians studied 12 female pet cats undergoing surgery for neutering, and recorded their respiratory rate and pupil diameter at various points to gauge their depth of anaesthesia. The cats, which had been fitted with headphones, were meanwhile exposed to 2 minutes of silence (as a control), followed randomly by 2 minutes each of Barber’s 'Adagio for Strings (Opus 11)', Natalie Imbruglia’s 'Thorn' and AC/DC’s 'Thunderstruck'.
The results showed that the cats were in a more relaxed state (as determined by their lower values for respiratory rate and pupil diameter) under the influence of classical music, with the pop music producing intermediate values. By contrast, the heavy metal music produced the highest values, indicating 'a more stressful situation'. The clinicians conclude that the use of certain music genres in the surgical theatre may allow a decrease in the dose of anaesthetic agent required, in turn reducing the risk of undesirable side effects and thus promoting patient safety.
Dr Carreira and his colleagues plan to continue their studies by looking at the influence of music on other physiological parameters, including cortisol and catecholamines, in dogs as well as cats. In the future, they hope to incorporate more sophisticated techniques, such as functional MRI and electroencephalography, into their investigations.
The study can be read for free here: http://jfm.sagepub.com/content/early/2015/03/30/1098612X15575778.full.pdf+html
Reference
The materials include a social media toolkit and a board kit, both designed to encourage owner awareness and more frequent conversations on eye health.
There is also a new CPD module, focused on ophthalmology.
The company is running a webinar on 24th September which focuses on management of dry eye and corneal ulcers for brachycephalic dogs
Campaign materials & VPD module: https://www.tvm-uk.com/national-pet-eye-health-awareness-week
Webinar: https://thewebinarvet.com/webinars/take-a-closer-look-big-eyes-big-problems-ocular-issues-of-the-brachycephalic
The award, which is sponsored by Zoetis, celebrates vets in the first eight years of their career who have shown outstanding care, dedication or success.
Nominees may have delivered exceptional care to a patient, made a positive contribution to their community or the wider veterinary profession, or shown their dedication to a cause.
Early career vets who are keen to demonstrate their ambition and dedication to the profession can also self-nominate for the award.
British Veterinary Association President Elizabeth Mullineaux said: “We know how hard all vets work to care for the UK’s animals and to protect both human and animal health and welfare.
"Our young and early career vets deserve to have their incredible work recognised and this award is an opportunity to highlight their compassion, skills and positive contribution to the profession.”
The winner will be announced on Thursday 16th October 2025 at the BVA Awards in London, where they will be awarded a prize package which includes £1,000, a year of free BVA membership and mentoring/engagement opportunity with Zoetis.
The deadline for entries is 9am on Monday 4th August 2025.
www.bva.co.uk/YVOTY
Photo: Last year's winner, David Charles.
Bayer Animal Health has signed a sponsorship deal with the celebrated series The Dog Whisperer on Nat Geo Wild and committed to a wide-reaching TV advertising campaign to promote Drontal.
The sponsorship agreement covers series 5 of The Dog Whisperer as well as repeats of series 1 - 4. The programme follows Cesar Millan as he goes into the homes of troubled dog owners offering calm and assertive guidance. The Dog Whisperer is broadcast five times a day throughout the week and will be aired from July until December on Nat Geo Wild. Drontal's sponsorship credits will be shown before, during and after each episode and will feature the Schnauzer that's become synonymous with the brand.
An additional TV advertising campaign will run during July and August in the UK and Republic of Ireland, primarily on GMTV and Ireland AM, but also on around 15 satellite channels. All the advertising will centre around the Schnauzer "Absolutely Not" campaign, serving to highlight the benefits of regular worming to a specifically targeted audience.
Drontal product manager, Dan White, says the initiative will increase brand awareness for Drontal amongst pet owners, ultimately resulting in healthier dogs and cats. "We're expecting to see a significant increase in demand once the campaign commences and, as such, have put in place the necessary steps to ensure this extra demand can be easily satisfied."
Deborah Armstrong, Senior Vice President, Media Sales and Partnerships for Fox International Channels says: "We are thrilled Drontal has partnered with our world famous Dog Whisperer TV series. The show, which premieres on Nat Geo WILD, and its star Cesar Millan, has a passionate and loyal fan base in this country which is a key factor for Drontal. The Dog Whisperer is a break-out franchise for National Geographic Channel and the show combines our unique brand values with first class entertainment."
New point of sale materials for veterinary practices to reflect the sponsorship agreement will also be available.
For more information, please speak to your local Bayer Territory Manager.
CEVA Animal Health has launched the fourth edition of Cardionews, a regular cardiology newsletter written by top experts in the field, featuring upcoming topics of interest in cardiology.
In this edition (click here to download), the renowned cardiologist Adrian Boswood from the Royal Veterinary College discusses cardiac biomarkers, a promising new tool for the diagnosis of cardiac disease in dogs and cats.
Topics covered in future issues of Cardionews will include echocardiography and chest radiography. If you would like to receive the Cardionews newsletters free of charge, please contact CEVA Animal Health on 01494 781510.
The American Kennel Club Canine Health Foundation has awarded Dr. Bruce Smith, director of the Auburn University Research Initiative in Cancer, a two-year grant totaling $118,848 to test a new therapy for treating bone cancer in dogs.
According to the University, the research could one day be broadened to include many other kinds of cancer - and possibly cancer in people.
The treatment consists of a virus normally used as a hepatitis vaccine in dogs that has been modified to only make copies of itself inside bone cancer cells. The virus ruptures the cancer cells, releasing thousands of copies of the virus from the tumor cells, killing them.
Dr. Smith said: "By using this approach, we turn the cancer cell into a 'factory' that produces more virus. You could say that we help the cancer cell become an agent of its own death."
Bone cancer, or osteosarcoma, accounts for around 5% of tumours in dogs. More than 90% of dogs with this tumour have had tumour cells migrate into their lungs, creating what are known as micrometastases, at the time of diagnosis.
Dr. Smith said: "This therapy attacks those metastases and will hopefully eliminate them or make them more sensitive to chemotherapy."
The Auburn University Research Initiative in Cancer, or AURIC, was founded in 2012 to accelerate translation of cancer innovation from the laboratory to the clinic. AURIC embodies "One Medicine" - the concept that sees human and animal health as a single field where discoveries in one species advance health in both species.
In addition, some delegates at the ‘Break the Pain Conference and Round Table’ event, which took place last month, said that they sometimes assume that farmers are worried about the cost of medication, which discouraged them from talking about it.
Katherine Timms, ruminant veterinary advisor at Ceva Animal Health, which manufactures the NSAID Ketofen, said: “The Stride UK dairy mobility report 2024 revealed that 7% of dairy farmers were not using NSAIDs in any lame cow, yet foot care and lameness management should be included in their herd health plans to meet the Red Tractor Dairy Standards and the standards of their milk buyer.
“Farmers want an easy and cost-effective solution when it comes to offering pain relief to their herds due to other priorities on farm and using NSAIDs strategically have shown a substantial return on investment of £1.66 for every £1 invested1.
"Vets should be leading discussions on pain relief to change their clients’ mindset with the goal of providing gold standard care for the long-term health and welfare of the nation’s herd.”
Sam Bowker, vet surgeon at Blackdown Farm Vets in Devon, who attended the conference, said: “It was a good challenge to us as vets to lead on the use of NSAIDs and pain relief on farm.
"We had a good discussion about protocols we have in the practice, particularly around the use of pain relief when called to assisted calvings and all agreed to use them ongoing.
"The other good reminder was not to assume that farmers won’t want to give pain relief because of cost, and to consider both the welfare and production benefits of their use.”
www.wavegoodbyetopain.co.uk