Topics include the pathogenesis of OA, the importance of personalised treatment plans, and practical tips for supporting both pets and caregivers.
The first podcast centres around understanding the pathogenesis of the condition and the importance of thorough clinical examinations, diagnostic imaging and early intervention, all of which can greatly influence long-term outcomes.
Stuart said: “We often see pain as a problem, but it’s also a signal that gives us the opportunity to act early and prevent further progression.
"By the time pain is obvious, the disease is often so advanced that our ability to make a meaningful impact is limited.
"Acting early can change this pattern, and that’s a critical message we need to communicate to pet owners.”
Stuart is joined in the series by Krka’s technical veterinary adviser, Renzo Di Florio.
In subsequent episodes they share their thoughts on the latest advances in osteoarthritis treatment, creating an effective management plan that is individualised for each patient and tips for engaging with caregivers.
Renzo said: “Our goal with this podcast series is to empower veterinary professionals - whether they are new graduates or experienced practitioners - with evidence-based knowledge they can trust and apply.
"We’re excited to share these insights and have more planned for 2025, so stay tuned!”
https://open.spotify.com/show/0uphORU03q29WncwmN2EIa
The National Association of Veterinary Physiotherapists (NAVP) is calling for the Royal College of Veterinary Surgeons (RCVS) to establish an independent register of veterinary physiotherapy practitioners. According to the Association, such a register would eliminate individuals practicing without proper training and qualifications and raise the standard of veterinary physiotherapy by providing a disciplinary role.
NAVP President and leading veterinary anatomist Dr Sue Kempson is heading the NAVP campaign for the establishment of an independent register. In a letter to the President of the RCVS, Dr Kempson said: "Recognition by the veterinary profession of the role of physiotherapy in post-operative rehabilitation and in supporting both companion and performance animals is growing. However, we do believe that referring veterinary surgeons are increasingly faced with a dilemma caused by the wide differential between qualifications offered by the various organisations representing practitioners in areas such as physiotherapy. There is an urgent need for a distinction to be made between these different types of qualification. To this end, there should be a clearly defined independent register of practitioners with appropriately validated qualifications which are clearly understood by the veterinary profession."
In partnership with Harper Adams University College, the NAVP has introduced a fully-validated post-graduate course in veterinary physiotherapy which offers a choice of Post-Graduate Diploma or Masters Degree. Only one other professional body, the Association of Chartered Physiotherapists in Animal Therapy (ACPAT) currently offers a similar qualification at this level.
Dr Kempson said: "The establishment of a register of physiotherapists would greatly assist vets and their clients to make informed decisions on their choice of therapist. It would eliminate those individuals without proper training and qualifications and help raise the standard of veterinary physiotherapy by providing a disciplinary role. At present there are no sanctions on those people practicing without the necessary qualifications or those whose work is sub-standard or who are guilty of professional misconduct.
"We do not believe that such a register should rest with any individual professional body or be affiliated to specific educational courses. To have authority, it requires independence and a register held under the auspices of the Royal College of Veterinary Surgeons would carry the credibility that the veterinary profession requires."
The RCVS has announced that more than 500 veterinary surgeons have successfully applied to join the first ever cohort of Advanced Practitioners – a status which recognises those who have advanced qualifications and experience in a designated area.
637 veterinary surgeons applied for the status – which forms a middle tier of accreditation between those holding the initial veterinary degree and RCVS Specialists – of whom 546 have, so far, been added to the List of Advanced Practitioners.
The College hopes that the List will provide a clear indication to both the public and profession of those veterinary surgeons who have demonstrated knowledge, experience and engagement with continuing professional development (CPD) above-and-beyond RCVS requirements in a particular field of clinical practice.
For those added to the List, ‘Advanced Practitioner’ will now appear after their names in the Check the Register search tool (www.rcvs.org.uk/checkregister). Advanced Practitioners also appear on the RCVS Find a Vet entry for those practices listed on the search tool and animal owners will be able to specifically search for those holding the status.
Dr Kit Sturgess is a member of RCVS Council who chaired the panel that assessed all the applications. He said: “We are very pleased to welcome this first cohort of Advanced Practitioners and it is fair to say that both the number of applicants and number of those who successfully made it on to the List exceeded all our expectations.
“The status brings together a wide variety of similar postgraduate qualifications under one heading and, in doing so, brings much needed clarity to both the profession and the public. For example, practices will now be able to more clearly indicate the levels of skills and experience possessed by staff to their clients.
“Being an Advanced Practitioner will also bring benefits to those holding the status by helping them focus their CPD in a particular area as well as forging a potential pathway towards Specialist status.”
Successful applicants will now have five years until they need to apply to be re-accredited for the status. During this time they will be expected to carry out at least 250 hours of CPD, with 125 hours in the area of their designated field. The first annual retention fee for the List (£80) is due on 1 July 2015.
A new application period for Advanced Practitioner status will be announced later this year. Those who were previously unsuccessful in their applications are able to re-apply.
For details of the eligibility criteria for Advanced Practitioner as well as the requirements for re-accreditation, visit www.rcvs.org.uk/advanced or contact the RCVS Education Department on education@rcvs.org.uk or 020 7202 0791.
Cats Protection is urgently calling for compulsory microchipping of all pet cats.
The feline welfare charity says that two in three cats taken into its care are not microchipped, costing the organisation over £190,000 to microchip them. In addition, the charity says it ends up dealing with around 40 ownership disputes per year - the majority of which involve cats handed in as strays that are not microchipped.
The charity says unchipped animals are a major drain on its resources, which are already stretched looking after over 7,000 unwanted cats at any one time.
Peter Hepburn, Cats Protection's Chief Executive said: "I cannot stress enough how important it is for cats to be microchipped. The heartache and upset that a lost cat can cause is immense, as is the suffering to the cat. It could be so easily solved by a tiny 'chip that is no bigger than a grain of rice.
"When a cat comes into our care, the first thing we do is look for some sort of identification, including scanning for a 'chip. In a lot of cases, there is no 'chip so then we have no option but to trawl lost and found registers and to advertise the cat as missing. However, this is a very time consuming process with no guarantee that we will ever locate the owner, despite the best efforts of our volunteers and staff.
"It is a heartbreaking experience when an owner loses their beloved pet and is never reunited with them. Making sure a cat is easily identifiable is vital to increase the chances of a happy reunion so, if compulsory microchipping was brought in, many of these problems would be solved."
Novartis has made a last call for entries to its competition in which you can win an iPad whilst getting the latest update on the correct use of NSAIDs from an acknowledged expert in the field.
To enter the competition, watch the first in a series of webcasts by Dr Jo Murrell, Senior Lecturer at Bristol Vet School, then answer three questions about what you've seen.
Competition closes at the end of May. More information here.
As well as recycling its own blister packs used for pet medication, White Cross Vets, which has 21 practices, is urging local residents to bring in their empty blister packs to be recycled in a collection box in its reception areas.
MYGroup will process the collected blister packs, separating it back into its constituent parts so it can be fed back into supply chains and used to make new materials, including MYboard, a product which is used for construction, joinery, shop and event fittings.
Tom Ward, clinic director from White Cross Vets in Guiseley, said: “Very few local authorities or waste companies can recycle blister packs, which are used to package tablets and pills, meaning they usually end up in landfill or incineration.
“As a practice we use thousands of blister packs every year and we’re conscious that we need to look after our environment, so when we discovered there is now a ground-breaking recycling solution through MYGroup, it was obvious we needed to get involved.
“We’re also pleased to be able to make it available to local people in the surrounding area who can collect the blister packs they use at home and drop them off with us for recycling, regardless of whether or not they’re a client or even a pet owner.
"The initial feedback we’ve received has been very positive and we’re now beginning to see more and more blister packs being recycled each week as the scheme begins to grow.”
Steve Carrie, group director from MYGroup, said: “MYGroup offers the only circular solution on the market for recycling blister packs and we’re only just getting started in this critical waste space to save such a ubiquitous item from landfill or incineration.
MYGroup launched its first blister pack recycling scheme earlier this year across a series of GP surgeries and pharmacies in York, with over 185,000 waste blister packs collected so far.
Each full box that White Cross Vets collects carries an approximate carbon saving of 30kg, which is roughly the equivalent of driving nearly 800 miles in a car.
https://mygroupltd.com
Following an outdoor advertising campaign that ran earlier this year, Drontal has launched a new national campaign, which will see the iconic Schnauzer featured on over 6,000 outdoor sites across England, Scotland and Wales.
Drontal product manager, Dan White said: "The last Drontal outdoor advertising campaign was a huge success in driving pet-owning clients into practices and we're hoping to build on this with our new advertising push.
"Approximately, 20% of the new advertising sites will be located within a 500 metre radius of veterinary practices serving to drive pet owners to visit local practices to purchase Drontal. We're not only highlighting the benefits of regular worming which results in healthier cats and dogs, but we're also improving the health of practice business."
For further information on Drontal, please contact your Bayer territory manager.
Pfizer is giving away a free equine weigh tape with every purchase of Equest & Equest Pramox (while stocks last), to help encourage accurate treatment against encysted small redworms this season.
According to the company, Equest & Equest Pramox are the only wormers in the UK that treat encysted small redworm in a single dose. Using a weigh tape to work out their horse's weight will help your clients avoid under dosing, which increases the risk of resistance development.
Pfizer says small redworms are the most common worms found in horses today. They can pose a very serious health risk to horses and it's important for owners to make sure that they are treated properly during the autumn or early winter.
Small redworms can grow up to 2.5cm in length and are thin and reddish in colour. Small redworm eggs are passed in the faeces and then hatch on pasture and continue to develop into more advanced larval stages before being ingested by the horse as it grazes. The larvae burrow deeply into the wall of the gut where they encyst and may account for up to 90% of the redworm burden in the horse1. Encysted small redworm will not show up in a Faecal Worm Egg Count - even if the horse has shown a negative or low count it could still be harbouring several million encysted small redworms2.
Encysted small redworms can remain dormant inside a horse for up to two years, but they usually 'wake-up' in late winter or early spring, developing and emerging from the gut wall all at the same time. In severe infestations mass emergence can lead to a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate3. Young horses of less than six years of age can often be at higher risk of the disease3 but small redworm can cause life-threatening illness at any time of year and in any age of horse.
Ben Gaskell, Pfizer's veterinary adviser said: "Treating encysted small redworms successfully in the late autumn or early winter is important to avoid the risk of larval cyathostominosis. It's important to advise your customers to choose a product that is licensed to treat the worms they are targeting and that they give the correct dose, by weighing their horse beforehand, as this will help preserve the efficacy of the drug used."
Pfizer's Does your wormer measure up campaign is backed with point of sale materials and a media campaign. To receive a free weigh tape, valued at £7 your clients need to buy a tube of Equest or Equest Pramox, fill in an application form and send Pfizer the batch and expiry flap from the pack. Pfizer will then send them a FREE Weigh Tape while stocks last.
For further information contact your Pfizer Account Manager.
References
1. Bairden K. et al (2001) Veterinary Record 148, 138-1412. Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑2423. McWilliam H. et al (2010) International Journal for Parasitology 40, 265-275
The Royal College of Veterinary Surgeons Charitable Trust is offering a bursary for one delegate to attend the Veterinary Biomedical and Pharma Sciences (VBMPS) Congress on 15 and 16 October 2012 at the ICC in Birmingham.
Members of the RCVS with an interest in 'one health' are eligible to apply. Entrants are asked to explain, in no more than 400 words, their interest in the concept of one health and why they should be granted a bursary.
Entrants should also demonstrate how they would disseminate their learning from the event to the wider veterinary community.
Entries should be sent to grants@rcvstrust.org.uk by Monday 3 September 2012, and the winner will be notified within two weeks.
The bursary winner will be given a delegate pass worth £175 for entry to the conference and admission to all scientific sessions. Reasonable transport costs and accommodation will be reimbursed.
Further details are available at http://trust.rcvs.org.uk/grants-and-collaborations
BCF Technology has announced the launch of View Cloud Web, a picture archiving and communication (PACS) system.
View Cloud Web is an online storage system that allows you to store, view, report and share diagnostic images.
BCF says you can access your images from any device connected to the web, without the need to download any special software. The company also says the software is intuitive to use, and should require no special training.
Sean Stevenson from BCF said: "The popularity of View Cloud Web already, is testament to how easy the software is to use and how simple it is to get the customer up and running with the product. Customers love the fact that it is accessible from any web connected device, meaning they can view their images from anywhere in the practice, at other branches or even at home if they want to."
To find out more about View Cloud Web visit www.bcftechnology.co.uk or call +44(0)1506 460 023 to arrange a demonstration.
Assistance dog charity Canine Partners is asking the profession to support its work by taking places on a number of fund-raising challenges this year, including the Reading Half Marathon, Brighton Marathon, Tough Mudder, Ride London, Forth Road Bridge Abseil and Para Tri.
Holly Bryan, Events and Challenge Co-ordinator, said: "We are looking for people of all abilities who are willing to take on a challenge this year in aid of Canine Partners. All we ask is that you give something back by raising money for us through sponsorship.
"We have places available for many events during 2016 but we can also support you if you have your own place and wish to fundraise for Canine Partners.
"This year we are delighted to announce that we are an official charity of the Reading Half Marathon and our gold package means that we have 30 guaranteed places as well as use of the Reading FC Players’ Lounge.
"By supporting Canine Partners you will be joining our amazing ‘purple army’ team who are helping us to change people’s lives for the better."
The national charity trains dogs to help with everyday tasks disabled people would otherwise find difficult, painful or impossible including opening doors, undressing, pressing buttons, unloading the washing machine and fetching help in an emergency. The assistance dogs also increase independence, confidence and provide loving companionship.
Paul Sparrow, who ran the London Marathon for Canine Partners last year, said: "The support I have received from the crowds and the charity were fantastic and if one person saw my vest and googled Canine Partners to learn more about them, then it will have been worthwhile."
For more information, visit caninepartners.org.uk/challenges, or contact Holly at: hollyb@caninepartners.org.uk or call 01730 716013.
Public Health England has released figures showing that the number of people testing positive for Lyme disease was up over 30% in the period July to September 2015, from 300 lab confirmed cases to 421.
The figures are being highlighted by MSD Animal Health, organisers of the Bravecto 'Big Tick Project', a campaign to raise awareness of tick-borne disease amongst vets and pet owners.
The TV presenter and naturalist Chris Packham said: "The rise in the number of confirmed cases of Lyme disease in the UK reported by Public Health England suggests the need for greater awareness of this damaging illness. Vets have a huge part to play in educating pet owners.
"As well as highlighting the risks that ticks present to both human and companion animal health we need to be more alert to the signs and symptoms of tick-borne disease and the sensible steps we can all take to protect ourselves and our animals.”
Professor Richard Wall who has led Bristol University’s Big Tick Project team said: "Given the reported increase in cases of Lyme disease, the results of the Big Tick Project study will help us to understand these changes both in terms of the longer seasonal activity of ticks and their increasingly widespread geographic location and could have important implications for both human and animal health by quantifying the diversity and prevalence of the pathogens they may be carrying."
According to the NHS around 2,000 to 3,000 people in the UK are affected by Lyme Disease each year but charities campaigning for greater awareness of the disease suggest this could be as many as 15,000.
Growing concern over the rise in the tick-borne infection has prompted Government ministers to set up a network of regional experts to help diagnose and treat the problem.
Last autumn, Health Minister Lord Prior told a House of Lords debate: "Some patients suffer debilitating illness with symptoms that persist after treatment for several months or longer."
Lord Prior revealed that the Department of Health is to set up a network of experts around the country to support GPs and hospital staff, most of whom have never seen cases of the disease. The increase in the disease is being blamed on rising numbers of tick populations which are active for longer due to climate change, a rise in numbers of wild mammals such as deer that host them.
The clinical signs of Lyme disease in dogs include recurrent lameness due to inflammation of the joints. Sometimes the lameness lasts for only three to four days either in the same leg or in other legs and the joints may be swollen, warm, and painful. In some cases, kidney failure may occur and the dog may exhibit such signs as vomiting, diarrhoea, lack of appetite, weight loss, increased urination and thirst.
The British Veterinary Association is calling on its members to consider standing in the upcoming elections for the organisation's primary representative body, BVA Council.
According to the association, there has been overwhelming support for changes to the Council structure which will see it slimmed down to 41 members, including 12 regional representatives for the UK. For the first time all UK members will have a directly elected representative on Council.
The BVA is now looking for members to stand as regional representatives in the 9 English government regions, Scotland, Wales, and Northern Ireland.
Ideal candidates must be committed to promoting the ideals of the BVA and the veterinary profession in general and have a willingness to devote time and effort to representing the members in their region. The BVA is developing an online communication structure to help regional representatives reach their members quickly and easily. Representatives will be expected to gather views and ideas to ensure there is a genuine two-way communication process between BVA Council and the wider membership. Regional representatives will also receive dedicated BVA staff support.
The BVA has written to every member with a copy of the role profile and details of how to nominate themselves. Any UK BVA members can nominate themselves for their region with a supporting statement of up to 500 words. All details are available on the BVA website www.bva.co.uk/councilchanges .
The Council will continue to be served by representatives from the BVA's specialist divisions, the chairs of the BVA's five standing committees, two recent graduates, three past presidents and the BVA's three officers. In addition there will be representatives from BVA Scottish Branch and BVA Welsh Branch and two non-voting representatives from BVNA and VPMA.
Harvey Locke, President of the BVA, said: "We want BVA Council to really drive our Association but it can only do that with representatives who are willing to communicate directly with the members in their region, bringing opinions and ideas to meetings and feeding back afterwards.
"Members should not rule themselves out of veterinary politics by saying they are 'just an ordinary vet'. We are looking for anyone who is committed to improving the BVA and who has good communication skills. It doesn't matter what your background is, it's about what you can offer to members in your region."
Andrew Parker, Cornwall Veterinary Association representative on BVA Council, added: "It is a privilege to be a member of BVA Council representing the diverse views of grassroots vets. There is certainly a time commitment, but it is a very rewarding and enjoyable experience and I see it as a way of giving something back to the profession which has given me a privileged working life.
"It is also a fantastic way to meet other veterinary surgeons from a wide range of backgrounds to share thoughts and ideas both on a political front and clinically. I would urge anyone with an interest in the future of our profession and our Association to stand as a regional representative."
US company Midmark is running a UK prize draw to win a Cardell 9401 blood pressure monitor worth nearly £2000.
To enter the draw, click here.
The Registrar and Secretary of the Royal College of Veterinary Surgeons, Jane Hern, has announced that she will be standing down at the end of the year.
After 15 years in the job, Jane says she has been pleased to oversee a number of significant reforms and new initiatives in her time leading the organisation, but has decided that it is time to move on and pursue other interests.
The College says it is now embarking on a comprehensive review of its governance, committee and management structures, during which the Officers and Council will consider how best the executive should be led in future.
Jane said: "I have greatly enjoyed my time with the College and the Trust. Working with a profession held in such high regard by the public has been a real pleasure. I wish veterinary surgeons, veterinary nurses and all my colleagues all the very best for the future."
The President, Dr Jerry Davies said: "The Royal College has been very fortunate in having the benefit of Jane's wisdom and guidance for so many years, and we wish her every success in the future."
Labrador Retrievers are the breed most likely to run away, according to a survey of 2000 pet owners commissioned by the Blue Cross.
In addition, the survey found that the average dog owner has had their pet run off three times. One in five haven't had their dog microchipped and half of those say they probably won't ever have it done.
Only 23% of dog owners know it is already mandatory for dogs to wear a tag when in public, and only half of those knew the tag must bear the owner's name.
1/3rd thought the maximum fine for a dog being without a tag would be £100, when it is actually £5000.
The full list of breeds most likely to do a runner was:
Council members voted in favour of becoming a fully-appointed governing Council and to explore retaining elected representation on a future council or committee focussed on 'upstream regulation' and development of the profession
Council also voted to move towards greater parity between professional and lay RCVS Council members, but delayed a decision on the precise balance until it has the opportunity to consider the matter in more detail.
Council voted to remove veterinary school appointees from Council, agreeing to discuss the future composition of the RCVS Education Committee at a later date.
Council then voted to further investigate a number of alternative governance arrangement suggestions, including independent oversight of the College, and to review term limits across all appointed positions.
RCVS President Linda Belton said: “Thank you to all who took part in the consultation and made suggestions on alternative and additional arrangements that might be made regarding our governance.
"Thank you also to Council members for a robust discussion of these proposals.
“We still have a number of important governance issues to discuss at a future date and the proposals that Council members have voted to approve today will not be brought into immediate effect, but will be included in our proposals to government for new veterinary legislation.
“As we seek reform of veterinary regulation via new primary legislation, it is important that our governance arrangements not only inspire public confidence and trust but also allow us, as a Royal College that regulates, to work with the professions on our upstream regulatory activities, not only to ensure that individuals are fit for practice, but also that we maintain a profession fit for purpose.
“The decision to explore retaining an elected element on a future veterinary council or committee, responsible for work dedicated to the development of the professions, gives a clear indication of the value of our ‘Royal College that regulates’ model.
"We have also made a further commitment to public assurance by agreeing to explore independent oversight of the RCVS.
“Any future appointments process developed by the RCVS will be committed to adhering to the Public Standards Authority’s principles on appointments; these are merit; fairness; transparency and openness; and inspiring confidence.”
www.rcvs.org.uk/rcvscouncil-nov24
Senior educators came from both UK and international veterinary and nursing schools to discuss and agree approaches to teaching contextualised care in first opinion practice for the first time.
The workshop aimed to give delegates an understanding of what contextualised care is and why it is important.
It also covered the types of clinical training settings that are conducive to supporting contextualised care learning.
Delegates then discussed the challenges associated with contextualised care learning in community-based clinical training settings.
They included: perceived conflicts between educational and commercial interests, a lack of previous formal teaching of contextualised care (during education), and the absence of established culture (and experience) of undergraduate teaching in clinical practice.
Workshop co-presenter and CVS’ Equine Development Lead Charlotte Sinclair, said: “Most veterinary graduates will enter primary care practice upon graduation and we know the majority of new graduates and employers agree that graduates are not prepared to practice contextualised care. The consequences of not being prepared include a tension between presumed ‘gold standard’ and the realities of practice, stress and moral distress.
“We hope that our landmark workshop will go some way towards helping trainers to support graduates in developing authentic communication skills, building client rapport, creating shared decision making, and being outcome focused. As true contextualised care relies on all of these skills.”
A team of researchers at the Royal Veterinary College have discovered that many-legged animals control their movement in a surprisingly different way to bipedal animals, following a study on cockroaches using tiny accelerometers and advanced computer models.
The study, published in the Journal of Experimental Biology (JEB) on 14 May 2010, found that four or more legged creatures do not adjust for hard or soft surfaces in the same manner as humans.
The RVC says the results were surprising because past work had found that running and trotting animals with four-, six-, or eight legs exert forces on the ground that look remarkably similar to two-legged humans.
The study used cockroaches with tiny accelerometer backpacks as the basis of the research before developing advanced computer models to further the findings.
The accelerometers were developed by Andrew Spence while working in the Poly-PEDAL laboratory of Professor Bob Full at the University of California, Berkeley. Dr. Spence, now following up the research as a Research Council UK (RCUK) research fellow at the RVC, along with his colleague Shai Revzen, attached the device to the cockroaches' back before sending the insects scuttling across a sheet of latex.
The cockroach sank into the soft rubber surface, like humans sink into the mud, but was able to maintain their forward speed, despite the extremely soft going.
Dr. Spence said: "Like humans, four or more legged animals move as if they are bouncing on a virtual pogo stick when running on hard surfaces. However, when humans run over soft surfaces, they effectively "stiffen" their virtual 'pogo stick', so we were keen to discover if this was the same for four or more legged animals."
Following the initial study, a computer-generated model cockroach was developed to help explain how the insect ran on, and sunk into, soft ground, with the 'cyber-roach' confirming earlier findings.
From the 'cyber-roach' the researchers concluded that instead of maintaining the body's centre of mass motion by stiffening the virtual pogo stick leg like human runners, the insect does not change the stiffness of its virtual pogo stick. The reason that the insect is able to run successfully without crashing, despite using the "wrong" leg stiffness, may be due to the change in posture that occurs when a legged animal sinks into a surface, as the legs that are flying through the air hit the ground sooner than they normally would.
Dr. Spence believes this simplifies the task for the nervous system: "Instead of sending nervous system signals to stiffen muscles, the cockroach may just be able to continue sending the same control signals and take advantage of this change in posture."
Hill's has launched 'Lose 60 Tonnes in 6 months', a campaign to help clients get their pet to a healthy weight.
Sixty tonnes is equivalent to the weight of twelve elephants, which is a huge target. Hill's says that if every practice makes a small contribution, it can be achieved.
Hill's support includes a public relations pack which the company says contains everything veterinary surgeons and nurses need to help raise awareness and encourage pet owners to bring their pets in for a weight assessment. The pack includes proforma press releases and guidance on how to cultivate a mutually beneficial relationship with local media. There is also a 'Lose 60 tonnes in 6 months' point of sale kit that includes a poster, stickers and a noticeboard kit for clinics, to drive awareness while clients wait for consults.
As part of the campaign, Hill's is also hosting a series of nurse webinars on weight management and offering additional support material such as consult room posters, weight clinic packs and pet tape measures, an item often requested by nurses. There are also promotional offers available through Hill's Territory Managers, subject to stock availability.
Hill's Customer Marketing Manager, Sara Locke MRCVS said: "We feel it is important to support practices at the grass-roots level and to develop a campaign that will have real meaning within the local community. I hope practices will get behind it, engage with pet owners and as a result, gain new clients. They are also helping thousands of pets live longer and happier lives."
Further information is available from local Hill's Territory Managers or by calling Hill's on 0800 242438 or in ROI 1 800 626002.
The British Equine Veterinary Association (BEVA) has issued guidelines to help vets employ overseas veterinary graduates successfully.
BEVA says that whilst employers should not discriminate based on nationality, language or place of graduation, it believes they have a duty to ensure all employees have the required level of linguistic and clinical skills to enable them to undertake their role safely and effectively.
The advice explains how to interpret English Language Qualification test results, highlights European Veterinary Schools that have not been approved by European Association of Establishments of Veterinary Education (EAEVE) and reminds employers that compulsory Extra Mural Studies (EMS) is unique to veterinary schools in the UK and Ireland.
Each year many foreign veterinary graduates register to work in the UK. By providing this advice BEVA hopes that employers will find it easier to navigate the differences between graduates from various veterinary schools across Europe, to uphold the reputation of the profession.
Mark Bowen, President Elect of BEVA, said: "At a time when politicians are debating language skills amongst medical graduates, it is useful to remind employers of the complex language skills required to provide the public with the service they expect. This guidance should assist employers in identifying the skilled workforce they need, while navigating the complexities of different English Language Qualifications and different veterinary qualifications."
Tim Greet, former BEVA President and a candidate for RCVS Council, said: "Whilst not condoning any discrimination based upon nationality, it seems only common sense to make sure that a new employee, from whatever background, can cope with the necessary level of communication, so fundamental in modern veterinary practice. A certain level of practical skill should also be expected to avoid compromise to patient welfare and to underpin continued professional development."
The Veterinary Schools Council is supportive of the guidelines. A spokesperson for the Council said: "It is a valuable document that should be helpful to any employer who is considering recruitment of a veterinarian from the EU."
For further information and to download a copy of the document visit www.beva.org.uk