Veterinary Practices are being urged to come forward and enter their PR campaigns for this year's Veterinary Marketing Association (VMA) PR Award for 2013.
The aim of the PR Award is to recognise the value that media and public relations can add to the marketing mix, says award sponsor, Jane Manning of Splash Communications.
Jane said: "PR comes in many forms, including social media, but you don't always need big budgets to deliver the most effective campaigns. Regional press, newsletters and radio or local TV broadcasts are all ways that vets can promote their business or specific initiatives. We know that many practices are highly active across many of these mediums, helping to promote the practice or specific initiatives to a local audience."
She added: "The award is given to the company, organisation or veterinary practice that has delivered the most innovative and effective PR campaign during the previous year, as judged by a panel of industry professionals. This can be a single 'one-off' event or article, or a sustained campaign over a given period".
The winner and two highly commended entries will be announced at the VMA Awards on Friday 14th March 2014, at The London Lancaster Hotel.
Deadline for entries is Friday 31st January 2014. Further information on the awards and ticket application forms are available at the VMA's website: www.vma.org.uk or by calling 0844 561 6157.
Purina says that assessing water intake can be difficult for pet owners and appreciating what is ‘normal’ is of course central to identifying when intake is excessive, requiring further investigation, or inadequate, requiring alternative hydration strategies.
The company developed the water calculator to help vets and nurses give guidance to pet owners on a pet’s recommended daily water intake, depending on lifestage, bodyweight and diet.
Libby Sheridan, Scientific Affairs Manager at Purina said: “All too often a pet has been suffering polydipsia for some time when they are presented at the clinic.
"That may be because water intake isn’t being measured or observed, but often there is a confusion with knowing what is normal for the individual pet.
"Cats, particularly when they are older may struggle to meet their water needs and this tool can be helpful in assessing their intake and suggests some strategies for improving hydration.”
Any member of the clinical veterinary team can email vettechline@purina.nestle.com to get access to webinars on hydration and a short video on how to use the water calculator within Vet Centre.
https://vetcentre.purina.co.uk
The RCVS Council and Veterinary Nurses Council elections are now underway for 2013, and ballot papers and candidates details have been posted to all veterinary surgeons and veterinary nurses eligible to vote.
Gordon Hockey, RCVS Registrar, said: "At a time when the College is experiencing a period of significant change, it's more important than ever that the Councils have the right personnel to help steer us along the path to becoming a first-rate regulator. The annual Councils elections represent a key opportunity for veterinary surgeons and veterinary nurses to ensure this happens."
This year, 13 candidates, five of whom are current Council members, will contest the six available seats on RCVS Council, and four candidates are contesting the two available places on VN Council, including one existing member. The candidates are as follows:
RCVS Council
VN Council
*denotes existing Council member
For the first time this year, the College is organising an online hustings for RCVS Council candidates to allow veterinary surgeon voters to put their questions to them directly. This will be run as a free, live webinar by 'The Webinar Vet' and will take place on Tuesday, 19 March at 7pm. Questions need to have been submitted in advance as there are too many candidates to hold a debate, but veterinary surgeons can still register to listen to the hustings at www.thewebinarvet.com/rcvs. The hustings will also be recorded and available to listen again via the same web address until the voting deadline.
Votes in both elections may be cast online, by text message or by post, and must be received by 5pm on Friday, 26 April 2013. Details of how to vote are printed on the ballot papers and candidate information is also available on the RCVS website at www.rcvs.org.uk/rcvscouncil13 and www.rcvs.org.uk/vncouncil13.
Anyone in need of a replacement ballot paper for RCVS Council should contact Ian Holloway (i.holloway@rcvs.org.uk / 020 7202 0727), or for VN Council, contact Annette Amato (a.amato@rcvs.org.uk / 020 7202 0713).
To ensure independence, the elections are being administered by Electoral Reform Services.
CEVA Animal Health, manufacturer of the veterinary behaviour products Feliway and D.A.P., has launched a guide to the practical applications of pheromones.
The 80 page book, entitled 'D.A.P.® and Feliway® Papers and Abstracts', features details of 31 published trials. It includes an introduction to pheromonatherapy by veterinary behaviourist, Sarah Heath, and covers research into the use of pheromones for a wide range of behavioural issues in both dogs and cats, including feline urine marking, feline lower urinary tract disease (FLUTD), the introduction of new pets to a household, noise phobias and firework fears, and puppy socialisation and adoption.
The guide contains an overview of each behavioural issue, and details of the trials and recommendations on the use of Feliway® or D.A.P.® to help prevent and control the problem.
Lucy Brett, product manager at CEVA Animal Health said: "There is considerable data supporting the use of Feliway® and D.A.P. ®. The reference guide brings together this research into one comprehensive handbook which is a must for veterinary professionals interested in feline and canine behaviour."
For a copy of the D.A.P.® and Feliway® Papers and Abstracts reference guide, please contact your CEVA Animal Health representative or call 01494 781510.
Charlotte will share practical advice on achieving successful transfusions, in particular looking at how to overcome the challenges in sourcing blood products, especially for feline patients.
The presentation will cover:
There'll be a live Q&A session with Charlotte at the end, when Horiba's experts will also be available to answer veterinary diagnostics-related questions.
https://horiba.link/canine-and-feline-blood-transfusions.
The award, which is sponsored by Zoetis, celebrates vets in the first eight years of their career who have shown outstanding care, dedication or success.
Nominees may have delivered exceptional care to a patient, made a positive contribution to their community or the wider veterinary profession, or shown their dedication to a cause.
Early career vets who are keen to demonstrate their ambition and dedication to the profession can also self-nominate for the award.
British Veterinary Association President Elizabeth Mullineaux said: “We know how hard all vets work to care for the UK’s animals and to protect both human and animal health and welfare.
"Our young and early career vets deserve to have their incredible work recognised and this award is an opportunity to highlight their compassion, skills and positive contribution to the profession.”
The winner will be announced on Thursday 16th October 2025 at the BVA Awards in London, where they will be awarded a prize package which includes £1,000, a year of free BVA membership and mentoring/engagement opportunity with Zoetis.
The deadline for entries is 9am on Monday 4th August 2025.
www.bva.co.uk/YVOTY
Photo: Last year's winner, David Charles.
UK Veterinary Referral Centre VRCC is working alongside Kenyan veterinary surgeons Dr Zahoor Kashmiri and Nonee Magre to stage a long weekend of small animal lectures on the shores of the beautiful and historic Indian Ocean City of Mombasa.
The event, which will be open to vets and students from throughout East Africa is scheduled to take place in November.
VRCC has been greatly encouraged by the support already received. Theunis de Bruyn, Merial’s Export and Sales Manager for the region, said: "This will be a wonderful, much needed opportunity for East African veterinary professionals to meet, interact and up-date themselves on developments in small animal medicine and surgery."
It is hoped that the specially-tailored CPD weekend will be the first of many. The Directors at VRCC see this as a practical opportunity to increase the level of small animal treatment throughout the region, helping a country that is really working hard to recover from its recent political turmoils.
Companies or individuals who are interested in supporting this project in Kenya should contact VRCC who will welcome co-operation from others keen to help. See www.vrcc.co.uk.
Research carried out by the Kennel Club to coincide with Mother's Day has revealed that 35% of dog buyers do not see their new puppy with its mother.
The research also found that one in ten buyers take their puppy home before it is eight weeks old, and that 55% do not see the puppy in its breeding environment.
Bill Lambert, Manager of the Kennel Club Assured Breeder Scheme, said: "March is the most popular month for searching for a puppy, but we are extremely concerned that so many are not seeing their puppy with its mother. Seeing mum not only helps people to find out how their puppy will be likely to turn out in terms of temperament and characteristics, but it also gives them the reassurance that it has been bred in a loving environment where it has been cared for and socialised properly."
Marc Abraham, TV vet and Kennel Club Veterinary Advisor, said: "Puppies depend on their mums in the early weeks of life, not just for milk but she's also critical for developing their socialisation skills which help set them up for life. If a breeder refuses to show the puppy with its mother without very good reason, then buyers should go elsewhere."
The Kennel Club is urging people to see puppies with their mother as part of its Stop Puppy Farming campaign and is joining with Marc Abraham to support the 'Where's Mum?' campaign. Kennel Club research has shown that as many as one in four could unwittingly be buying their puppy from a puppy farm.
The Kennel Club will be running a National Puppy Awareness Week (PAW) from the 8th - 14th September. To find out more visit www.thekennelclub.org.uk/stoppuppyfarming.
The webinars will be available as live podcasts and will also be able to be viewed on demand on the Dechra Academy.
In the strangles webinar, Dave Rendle, Gayle Hallowell and Richard Newton will explore the current landscape of strangles control, focusing on the role of vaccination, testing and quarantine measures.
In the disease prevention webinar, Gayle Hallowell, Dave Rendle, Tamzin Furtado and others will give an insight into chronic disease management and preventative vaccination to improve uptake and optimise treatment outcomes.
Both webinars broadcast from 8pm GMT, with a live Q&A session from 8:45pm, finishing at 9:15pm GMT.
https://membership.elearning.vet/Dechra-equine-medicine-series.
The National Office of Animal Health (NOAH) is looking for ‘it shouldn’t happen to a pet’ anecdotes, from the mildly humorous to the downright ridiculous, to highlight the lack of awareness of pet health issues amongst owners.
With a prize of £500 towards a staff Christmas party for the winning anecdote, NOAH will use the stories in a campaign to raise awareness of common pet care misconceptions and to highlight the importance of animal health and welfare considerations amongst owners and potential owners to enable them to make informed decisions about their pets’ healthcare.
Phil Sketchley, NOAH chief executive, said: “From owners who have reported carrots stuck in their hamsters’ throats, not realising that they store their food in pouches in their mouths, to reports of nocturnal chinchillas that sleep a lot during the day, if you have heard a silly pet story then we’d like to hear from you.”
If you have a funny pet-related anecdote, please visit http://www.noah.co.uk/ and enter your details on the ‘it shouldn’t happen to a pet’ entry form. The closing date for applications is Friday 30 May.
Petplan has announced the first of three winners for their ‘Get Noticed’ waiting room notice board competition, which runs till the end of July.
The staff at Ayers Vets in Tyne and Wear were the winners but Petplan says it wasn’t an easy decision. Their submission was up against some other very informative and educational notice boards but, as a result of their research and creative ideas, they were the proud winners of a fantastic hamper filled with white and red wine, organic chocolates, coffee, fruit cake and other delectable snacks.
Joy Cook, receptionist at Ayers Vets commented, “We’re delighted to have won the competition. We always promote the benefits of pet insurance to as many pet owners as possible so it is great to be recognised for this. The notice board has certainly caught the interest of our clients and we’ve had lots of comments about how great it looks!”
Practices have the opportunity to create their own notice board using a kit provided by Petplan with a remit to educate their clients about the benefits of taking out pet insurance.
The competition challenges vet receptionists and vet nurses to create an interesting notice board on the theme of insurance and send in a photo of it to Petplan.
The competition is open to all practices, regardless of their regulatory status. The second winner will be chosen at the end of June and the final winner at the end of July. For more information about entering the competition or to order a notice board kit, click here.
Vet Futures has published a guest blog by Laura Kidd MRCVS which asks how the profession can increase the number of veterinary nurses entering and staying within the profession?
In her blog, Laura, a VN lecturer and clinical skills tutor for veterinary students, argues that the year-on-year increases in the number of veterinary nurses seems to be insufficient to meet demand. Furthermore, there is a trend towards people leaving the profession relatively early, with the average age being just over 30.
She writes: “Identifying the reasons for VNs leaving the profession at a young age and addressing these, is one potential way of increasing VN numbers in the future.”
Laura argues that poor pay, stress, not feeling rewarded or valued and perceived lack of career progression all contribute to people leaving the profession, although she welcomes initiatives from the British Veterinary Nursing Association (BVNA), BVA, RCVS and others to increase the status of the profession, create more diverse career opportunities and improve the profession’s mental wellbeing.
However, she adds that: “perhaps we may, reluctantly, have to accept that, for the time-being, veterinary nursing is a young profession with a high turnover.”
With this in mind she suggests that training more veterinary nurses will be the key to increasing the number of qualified members of the profession in the immediate future. In order to do this she believes that more practices need to be supported to become RCVS-approved Training Practices offering clinical training and work experience for student veterinary nurses and that an alternative training pathway for veterinary nurses may need to be looked at.
She adds: “The entry requirements for the VN Diploma are relatively low, yet the qualification is academically demanding: the volume and depth of knowledge is considerable for the level and qualification and the requirement to demonstrate critical reflection through academic writing can be challenging.
“It is regrettable that some student veterinary nurses, who appear to have the qualities to be very good VNs, are lost to the profession, unable to pass awarding body exams. Should we be developing an additional VN training pathway which allows more students to demonstrate they have the required skills to provide high quality nursing to their patients?”
In response to her proposal, this month’s poll will ask visitors “Is there a need for another VN training option?” To read the blog, leave a comment and take part in the poll please visit www.vetfutures.org.uk/discuss
Last month’s poll asked if vets always acted as animal welfare advocates. This was in response to an article by animal welfare expect Professor David Main in which he argues that the profession should do more to demonstrate its animal welfare credentials and introduce safeguards against excessive profit-seeking. Although just 22 people took part in the poll, around two-thirds (68%) of them said that vets do not always act as animal welfare advocates.
IDT Biologika and Hysolv Animal Health have announced the publication of A guide to oedema disease in pigs, a six-page booklet written to help pig producers understand the causes, effects and treatment of this ailment.
Author, F Javier Salquero, an independent European veterinary specialist in porcine health management, outlines the risk factors, how to identify oedema disease, current methods of treatment and prevention strategies. The booklet includes a table of the symptoms to be expected in new-born, suckling, post-weaned, grower-finishers and adult pigs.
The booklet concludes that treatment of oedema disease is generally unsuccessful and most pigs showing clinical signs die. However, preventive measures include adjustment of feeding regimes, stress reduction, improved biosecurity and vaccination.
Hysolv director, Richard Brealey said: "Oedema is a widespread, lethal and economically-important disease in pigs, and there is increasing pressure in Europe to reduce the use of antibiotics in livestock. Fully understanding this disease is a first step to control and prevention".
Hysolv says a German calculation showed a reduction in margin of 83 Euros (£74) per sow, equivalent to 41,000 Euros (£32,500) for a 500-sow herd, due to oedema.
The booklet — printed on heavy duty glossy card – suitable for use in piggeries — is available, free, by visiting the Hysolv website: www.hysolv.co.uk
Written by 16 internationally renowned cat welfare experts and endorsed by the European Society of Veterinary Clinical Ethology (ESVCE), the programme is the start of a journey to becoming an iCatCare Behavioural Health Practitioner and replaces the Advanced Feline Behaviour for Veterinary and Cat Professionals courses.
The modular course is designed to fit into a busy schedule and includes up-to-date cat welfare science (including areas of behaviour, cognition, emotions, human-animal interactions and genetics)
On completing each module, participants will earn certificates which build up to the Level 1 Cat Behavioural Health Practitioner, which comprises four learning modules and a final project module.
Planning is currently underway for Level 2, which will build on the skills acquired in Level 1 with a focus on people-centric skills, such as communication, professionalism and ethics, and will include practical case studies.
International Cat Care says the programme will also help those interested in becoming an ABTC Animal Behaviour Technician, because it covers some of the knowledge and understanding requirements.
Sarah Ellis, Head of Cat Mental Wellbeing and Behaviour at iCatCare and course director said: "Across the world are cats that are misunderstood due to a lack of caregiver understanding of their behaviour.
"Sadly, this can lead to inappropriate husbandry and interactions, which can, in turn, lead to problem behaviours.
"Preventative advice and early recognition of problem behaviours are both key to improving cat welfare.
"This programme allows anyone who works with cats, either directly or in a remote advisory role, to gain the knowledge and understanding required to help promote cat behavioural health.’
https://go.icatcare.org/catbehealth
Defra has announced that the Bluetongue Protection Zone will be extended again on Monday 21 July, following the delivery by Intervet of almost 2 million additional doses of Bluetongue serotype 8 (BTV-8) vaccine. Vaccination is only permitted within the Protection Zone. In accordance with the Bluetongue vaccination plan, the Protection Zone will be extended to cover Worcestershire and the districts in North Yorkshire (Scarborough, Ryedale, Hambleton & Harrogate), Cheshire (Macclesfield, Congleton & Crewe and Nantwich) and Greater Manchester (Rochdale, Oldham, Tameside and Stockport) previously in the Surveillance Zone. Defra will continue to roll out vaccination as vaccine is delivered, in line with the vaccination roll-out plan. The additional vaccine is available for use in the existing Protection Zone from today. Livestock keepers in the areas coming into the Protection Zone will be able to obtain the vaccine from Monday. However, they are encouraged to order vaccine so that they can protect their livestock at the earliest opportunity. Protection Zone restrictions will apply to those keepers coming into the extended zone. Animals can only be moved out of the Protection Zone if they are vaccinated, naturally immune or moving for slaughter, subject to meeting certain conditions. Please refer to the Defra website for further guidance. Defra also confirmed that the Merial BTV-8 vaccine has been awarded a provisional marketing authorisation from the Veterinary Medicines Directorate. The granting of a provisional marketing authorisation is an important step in confirming that the vaccine will be safe and effective. On 11 June, Defra placed an order with Merial to deliver 13 million doses of BTV-8 vaccine, eight million for use in England and five million for use in Wales.
A cat which was lost eight years ago has been reunited with his owner thanks to the RSPCA, and the fact that the animal had been chipped.
'Bigga' went missing at the end of 2002 from his home in High Wycombe. His owner Lorna Fothergill launched a desperate search to find him. She offered a reward, knocked on doors and put up of posters in the hope that someone would recognise him and bring him home. But after weeks of looking she thought all was lost, and gave up the search. She eventually moved away from the area.
Last month however, Bigga was picked up by RSPCA animal welfare officer Julie Britnell. It is believed he had been living feral for some while. His coat was extremely matted, and he looked as though he had been in a few scrapes along the way, but he was well-fed and in good spirits. Thanks to the fact Mrs Fothergill had him microchipped all those years ago, and some dedicated detective work by the RSPCA, Bigga has now been reunited with his long lost family.
Mrs Fothergill, 40, who is a new business director and singer in the band Northsyde, said: "We just couldn't believe it when we got the call from the RSPCA to say they had found our cat. It's unbelievable and I was just astonished and so relieved that I had him micro--chipped all those years ago. We just can't thank the RSPCA enough for how they have managed to reunite us with Bigga, it's so wonderful."
Is this a record? Do you know of any pets that have been lost for longer, and reunited thanks to a microchip? Comment below.
Improve International has announced that it is to hold the first conference aimed specifically at Official Veterinarians.
Taking place from 22-23 October 2015, Improve says the conference aims to provide a forum to update OVs on the latest developments and thinking on all aspects of OV work and to provide an opportunity to network and share experiences and ideas.
Organised in association with the Animal & Plant Health Agency (APHA), the Official Veterinarian Conference programme includes a two-day stream of large animal lectures and round-table discussions on topics including Bovine TB, Brucellosis, Anthrax, Sheep Scab and other important diseases.
A lecture stream for small animal practitioners will provide updates on export regulations and small animal exotic diseases, with dedicated lectures for equine practitioners also running on Friday 23 October.
Speakers at the event include Peter Jinman, Chair of the RCVS Certification Sub-Committee (pictured right); Dr Tim Brazil, Directorate of Equine Medicine on the Move and Andy Paterson, Veterinary Head of Intervention Epidemiology. An exhibition of the latest products and services for OVs will run alongside the conference which takes place at the Alexandra House Hotel and Conference Centre, near Swindon, where Improve International is based.
David Babington MRCVS, Managing Director of Improve, said: "The world of the OV is a fast-changing one so this unique event provides an opportunity for OVs to come together in a relaxed atmosphere to hear industry experts deliver up-to-date and practical lectures which will have a positive impact on their work as an OV.
"The programme and content has been developed by our Scientific Committee in collaboration with APHA which is supporting us and we believe it will offer highly relevant content for all OVs."
Are you planning to come to this event? If so, indicate it here, so other VetSurgeon members can see you'll be there!
To book, visit www.officialvet.com
The report comes on the back of a survey by the association which found that 93% of vets say sustainability is important to them.
The BVA says the report aims to break down the challenge that both teams and individuals face in working towards net zero emissions.
It explains the impact of climate change, what the veterinary profession’s role is in tackling it and why the BVA thinks it is so important that the profession plays its part.
The report also includes resources and showcases the ways real veterinary workplaces are taking action to reduce their impact on the environment.
British Veterinary Association Senior Vice President Anna Judson said: “Many veterinary professionals have long been concerned about the impact the sector is having on the environment, and many are already taking action to mitigate this.
"However, there is still more work to do.
"Our vision is that by 2050 the profession will have adapted to support the UK’s net zero targets; is trusted on mitigating its own carbon footprint; and is a leading advocate for environmental sustainability.
"This new report is providing vet teams with the tools and the inspiration to do their bit, because small changes add-up to make a big difference.”
There'll be a session on the subject at the London Vet Show this year, chaired by Anna Judson, with panelists Ed Bailey, Clinical Director and Sustainability Lead at George Farm Vets, Laura Binnie, Sustainability Lead at Paragon Veterinary Group and James Bevan, Planetary Health Senior Teaching Fellow Public Health Registrar, University of Southampton.
"Practice what you preach: Reaching net zero is a team effort" will be held at 10.45am - 11.45am on 14 November in the BVA Congress Theatre.
www.bva.co.uk/net-zero-report
Defra has announced that the Bluetongue Protection Zone will be extended again on Monday 7 July, following the delivery by Intervet of almost 2 million additional doses of Bluetongue vaccine. Vaccination is only permitted within the Protection Zone. In accordance with the Bluetongue vaccination plan, the Protection Zone will be extended to cover all of the East Riding of Yorkshire (including the City of Kingston upon Hull), South Yorkshire (made up of the metropolitan boroughs of Barnsley, Doncaster, Rotherham and Sheffield), Gloucestershire (including the unitary authority of South Gloucestershire) and Warwickshire. Defra will continue to roll out vaccination as vaccine is delivered, in line with the vaccination roll-out plan. The additional vaccine is available for use in the existing Protection Zone from today. Livestock keepers in the areas coming into the Protection Zone will be able to obtain the vaccine from Monday. However, they are encouraged to order vaccine so that they can protect their livestock at the earliest opportunity. Protection Zone restrictions will apply to those keepers coming into the extended zone. Animals can only be moved out of the Protection Zone if they are vaccinated, naturally immune or moving for slaughter, subject to meeting certain conditions. Animals will also be able to be moved between the Protection Zones in Wales and England, subject to the conditions on the transit licence.