The first coxib for the treatment of osteoarthritis (OA) in dogs, PREVICOX® (Merial), has now been licensed for the relief of post-operative pain and inflammation following soft tissue surgery.
"PREVICOX is the first coxib specifically designed for dogs, and now vets have another reason to use it," said product manager Claire Parry-Baggott. "In addition to the osteoarthritis claim, it is now also proven for use following soft tissue surgery with no adverse effect on bleeding times, haematology or biochemistry.
She added: "With its rapid onset of action and once daily dosing vets can prescribe PREVICOX with confidence at a dose rate of 5mg/kg, two hours pre-surgery and for up to three days including the day of surgery".
To help practice staff explain the importance of the owner's role in after surgery care, and the benefits of using PREVICOX, Merial has produced a practice guide for dog owners following soft tissue surgery. The guide deals with all areas of surgery aftercare including dietary advice, post surgery exercise and wound care. For copies, please contact your local Merial Territory Manager, or call 0870 6000 123.
VetSurgeon member Howard Wilder, founder and managing director of British veterinary pharmaceutical company Genitrix, has been named Director of the Year at the 2010 Institute of Directors' London and South East Director of the Year Awards.
Genitrix provides treatments and therapies for pets and horses, and has just launched Libromide, the UK's first licensed formulation of potassium bromide, used in the treatment of canine epilepsy. Howard won the award in the category for businesses with a turnover of up to £4.99 million.
Howard said: "I founded Genitrix in 1998 and it's undoubtedly my greatest achievement. From scratch, and in just 12 years, we've become one of the top 20 companies in the veterinary pharmaceutical sector and compete strongly with multi-million dollar global corporations.
"I'm absolutely thrilled to have won. It's recognition both of the success of Genitrix and for me personally. I've worked very hard to make Genitrix the best run business in the sector and this confirms that I'm heading in the right direction."
The BVA has welcomed a Scottish Government consultation on the compulsory microchipping of all dogs in Scotland, launched by Cabinet Secretary Richard Lochhead on 27th December.
Microchipping of all dogs is already a legal requirement in Northern Ireland and will become a requirement in Wales in 2015 and in England in 2016.
BVA President Robin Hargreaves, said: "BVA has long supported the compulsory microchipping of all dogs as a significant welfare measure and so we are delighted that the Scottish Government has launched this consultation.
"Every vet in practice will tell you what a highlight it is to be able to reunite a lost dog and its owner quickly and easily. The more dogs that are microchipped, with correct details on the database, the easier that process becomes meaning fewer dogs sent to kennels and charities."
Ronnie Soutar, President of BVA Scottish Branch, said: "Microchipping is a safe, effective and permanent way to link dogs with their owners and it is an essential part of responsible ownership. It is a small cost in terms of dog ownership with veterinary practices in Scotland offering microchipping at a very reasonable price or at a discount or free as part of a practice promotion. "It is important to remember that microchips are only as useful as the information held on the database and so we must work together with the Scottish Government to ensure that dog owners understand the importance of keeping this information up to date."
The consultation also asks for views on dog licensing and compulsory muzzling of dogs in public areas - measures that BVA has not supported.
Mr Hargreaves said: "We have some serious reservations about the call for all dogs, or dogs of a specific breed, to be muzzled in public areas.
"Under the Animal Health and Welfare (Scotland) Act dogs are afforded the right to exhibit normal behaviour which could be compromised by the requirement to wear a muzzle at all times outside of the home. We hope that respondents to the consultation reject this idea."
The BVA says it will be consulting its members to respond in full to the consultation.
The RCVS is calling on veterinary surgeons and students, and listed or registered veterinary nurses to complete its Survey of the Professions 2014.
The four-yearly, confidential survey provides the College with data that helps it develop policy, plan its activities and respond to questions from stakeholders such as government and the media.
The survey aims to find out more about individuals' employment type and experiences, working patterns and professional development. It also asks about aspirations for the short- and long-term and current views on the veterinary profession.
Questions are also asked about mental health and well-being, using the Warwick-Edinburgh Mental Well-Being Scale. The data will be used to track the mental well-being of the profession at a population level over successive years - a process that started with the 2010 survey - which will feed into other work being carried out across the profession.
Finally, the survey includes a set of questions about 24/7 emergency cover, the answers to which will feed into the RCVS Standards Committee's current evidence-gathering exercise.
This year the survey, which is being carried out by the Institute for Employment Studies, will only be available online. All those for whom the RCVS has a personal email address (ie not 'info@' or similar) have been sent a participation request. Others will be sent a letter, including the survey URL. Those who do not receive this letter by Monday 14 April should contact Lizzie Lockett, on l.lockett@rcvs.org.uk or 020 7202 0725.
The deadline for completion of the survey is 30 April.
The National Office of Animal Health (NOAH) has launched 'The Happy Healthy Pets Project', designed to encourage owners to prioritise pet healthcare.
At the heart of the campaign is a new online photography gallery at pethealthinfo.org.uk, where owners and veterinary professionals are being invited to upload pictures of happy healthy pets to help build a resource of images and healthcare advice.
To help ensure a high standard of photography, NOAH has partnered with top wildlife and animal photographer Victoria Hillman to create five top tips to help all participants capture the perfect pet photo:
Dawn Howard, Chief Executive of the National Office of Animal Health said: “We’re really looking forward to getting the campaign underway, having seen the fantastic levels of participation in photo-based activity for last year’s ‘I Heart My Pet’ campaign. This year, we’re aiming to taking things one step further by creating the biggest ever gallery of pet portraits in the UK with the help not just of Britain’s pet owners, but also of veterinary professionals and their clients. The campaign is designed to use a simple, fun and familiar mechanic - taking photographs of our pets - to create interesting, engaging content but also to raise awareness of more serious healthcare messages.
“We’re delighted to have partnered with Victoria Hillman so that we can help make sure all pet owners know how to capture the perfect pic and to encourage as many owners and their vets across the UK as possible to get involved. We can’t wait to see the results.”
The Department for Environment, Food & Rural Affairs (Defra) has launched a consultation on reforming the governance arrangements of the RCVS.
The consultation follows a period of discussions between the RCVS and Defra about how the College might best modernise Council.
The consultation gives the public and profession the opportunity to have their say on what reforms would best prepare the College for the future. It discusses the appropriate size and composition of Council, including the proportion of elected members, how veterinary schools should be represented, increasing lay membership, and ensuring appropriate veterinary nurse representation. It also examines how flexibility can be built into the reforms in case of future changes, such as the possibility of new categories of associate. Responses to the consultation will inform the College’s work with Defra to determine the precise details of any new governance arrangements.
The College says any reform should meet its unique requirements as a Royal College that regulates and the criteria already agreed by the College: Council’s decision-making role would be strengthened, for instance, by increasing the number of Council meetings per year. This would reduce or remove the need for a separate Operational Board in order that the CEO reports directly to Council.
Any reforms also need to ensure that Council has sufficient members to populate the College’s committees and Presidential team, and follow the government’s five principles of better regulation, by being proportionate, consistent, accountable, transparent and targeted.
RCVS President Bradley Viner (pictured top right) said “I am delighted that Defra is consulting on RCVS governance and the minister has the full backing of RCVS Council in so doing. This consultation is an opportunity to hear the voice of the profession and the public about an appropriate structure and oversight of the RCVS, reflecting the uniqueness of being a Royal College that regulates. Consulting on this important issue is in keeping with our desire to become first rate in what we do, building on other measures to modernise and improve the workings of the College.”
The programme starts in January 2022 and places are on a first come, first served basis.
The BSAVA says the new programme is designed primarily for veterinary surgeons working in small animal practice who have a particular interest in diagnostic imaging. The aim is to provide participants with the knowledge and expertise they need to choose the most clinically relevant diagnostic imaging technique confidently and competently.
Participants will also learn how to interpret images obtained with radiography and ultrasonography accurately and enhance their understanding of more advanced imaging techniques.
The programme is designed to allow part time study and comprises 75% core teaching with a 25% elective component, allowing participants to personalise their study to meet their clinical needs. The in-person attendance part of the programme focuses on hands on practicals and workshops.
The online units for the programme will contain both pre-recorded webinars as well as interactive live sessions with the unit teachers. Students can also choose one of the two currently available electives to focus on at the end of the second year: either ‘Enhanced Ultrasonography’ or ‘Enhanced Cardiac Imaging’.
Lucie Goodwin, Head of Education said: “The certificate has been designed to take into account the caseload and facilities in primary care practice ensuring that it is relevant, and the skills students learn can be directly applied to practice. An increased amount of content delivered online means that the certificate is more accessible to vets around the UK and overseas, minimising travelling for attendance days, which are mainly for practical sessions. We are also pleased to be able to offer an elective component to this PGCert and following feedback from students, will look to develop further electives.”
The programme will be assessed by written exams, a case diary and a case book. Successful completion will lead to the award of BSAVA Postgraduate Certificate in Small Animal Diagnostic Imaging (BSAVA PGCertSADI).
To apply, visit the BSAVA website here. If you have any questions about the certificate, you can contact certificate@bsava.com.
Defra Minister David Heath has announced the latest bute (phenylbutazone) test results. The presence of bute has been confirmed in 8 samples out of 206 tests.
Chief Medical Officer Professor Dame Sally Davies has stated that horsemeat containing phenylbutazone presents a very low risk to human health.
Responding to these latest developments the British Veterinary Association (BVA) and British Equine Veterinary Association (BEVA) have issued the following statement:
"The presence of phenylbutazone (or bute) in horses intended for the food chain will be of concern to consumers who rightly expect the UK food chain to be robust. We are grateful to the Chief Medical Officer for clarifying the very low level of risk that this presents to human health and we will work with the FSA and Defra in any way we can to assist their investigations into these incidents.
"The ability to treat horses with bute is very important for equine welfare. Bute provides affordable, long-term pain relief for horses and is unique in this respect.
"The UK Horse Passport Regulations are designed to facilitate the ongoing medical treatment of horses not intended for the human food chain, whilst ensuring that these animals do not enter the food chain.
"We fully support the concept of the Horse Passport Regulations but have argued for some time that there are problems with the system in terms of the number of Passport Issuing Authorities and the vulnerability of the system to fraud. We are very keen to continue our dialogue with Defra and others to find ways to make the system more robust.
"Our members are aware of the strict rules regarding the regulation of medicines (including bute) and the use of horse passports, and in recent years we have provided clear guidance on the regulations to help both vets and their clients. These incidents will hopefully reinforce these messages amongst horse owners and all of us involved in equine healthcare."
Guidance notes are available via the BEVA website Medicines Page (http://www.beva.org.uk/useful-info/Vets/Guidance/Medicines)
The researchers say their analysis shows more needs to be done within the profession to acknowledge, raise awareness of and dismantle the systemic and often overlooked forms of racism that exist.
For the qualitative study, all BAME veterinary professionals and students in the UK were asked to complete an online questionnaire, containing open questions about their experiences.
The questionnaire was was distributed online, in veterinary schools, veterinary organisations and the media, with responses analysed using inductive and deductive approaches.
The findings identified three main themes regarding BAME people’s experiences in the sector.
The first was alienation and insecurity, ranging from blatant rejection, or being deliberately patronised, such as:
"In practicals in the vet school, I’ve noticed more and more times that students would rather work on other stations and not want to work on stations me and my friends (who are also from ethnic minority backgrounds) are working on, even when the other stations are full. This has happened on multiple occasions."
or
"On work experience, the vet I was shadowing at the time would ask me questions like, “Are you integrated into society yet?”, and “What do you eat?”. I am a British citizen who was born in the UK, and so were my parents, so I found this particularly confusing."
through to more subtle forms of "othering":
"People assume that you aren't British and are different, whereas I would say since I was born and grew up in Britain that I identify as British. People ask me if I can speak another language, or like, do I eat my ethnic food all the time?
"An older couple once probed, “Where are you from?”, I said [name of UK city], they asked again, I said I grew up in [name of UK county], and they asked one more time and I said I have Caribbean heritage. I find this is a common form of racism amongst older people and often they’re not trying to be hurtful, but they’re curious and don't understand how it would make someone feel uncomfortable.
The second theme was homogenisation and inferiorisation, for example when BAME people are labelled, often incorrectly, according to perceived ethnicity:
"I've had lay colleagues refer to me as ‘the Chinese vet’ in front of clients and other colleagues rather than address me by my name – and it's weird because I grew up in Australia."
"Clients often asked to book in with the Singapore vet, but commonly referred to him as ‘the Chinese vet’ on the phone instead of his name, or if they forgot his name. I believe the nurses corrected these clients, but sometimes the clients would ‘jokingly’ comment that it's ‘the same thing’."
The final theme was the disappointment and futility felt by many of the participants, and the impact on their job satisfaction:
"Job satisfaction worsens when I learn that my colleagues (nurses or vets) are unaware of the impact of their words and do not understand what constitutes racism, e.g., use of the word ‘golliwog’, even when not used to describe a specific person. The judgement placed on someone due to their ethnicity creates an unpleasant atmosphere which impacts job satisfaction."
Dr Christine Thuranira-McKeever, Vice Principal (Equity, Diversity and Inclusion) and Director of Distance Learning at the RVC, said: “At the RVC, we are committed to fostering equality, diversity and inclusion (EDI) within the sector and have implemented several initiatives – aligned with our Strategic Plan in which EDI is a core component – to encourage participation from underrepresented groups.
"This includes the RVC For All campaign and Veterinary Gateway Programme to broaden access to veterinary education; the RVC's Equity, Diversity & Inclusion Committee and Race Equality Task Group to focus on addressing racial disparities and shaping policy; and Animal Aspirations, founded in 2019 by RVC students, to support individuals from minority backgrounds.
“However, there is more to be done, and the findings of this study emphasise a significant need for the veterinary profession to come together and do more to acknowledge and raise awareness of the systemic and often overlooked forms of racism, to challenge and dismantle them, and to empower those who are affected.”
Reference
The BVA has responded to the Written Ministerial Statement from the Defra Secretary of State at the end of the licence for badger culling in Somerset.
BVA President Robin Hargreaves said: "The British Veterinary Association (BVA) has supported the pilot culls in England to determine whether badger culling can be delivered humanely, effectively, and safely by controlled shooting.
"We will not prejudge the report of the Independent Expert Panel (IEP), which will consider data from the initial 6-week pilots in Somerset and Gloucestershire, but we are interested to note the Secretary of State's announcement that current indications suggest that the pilot has been safe and humane.
"Today our Veterinary Policy Group has discussed the issues surrounding the extensions to the licences. We agree with the Chief Veterinary Officer's advice that extensions in order to remove a greater number of badgers and get closer to achieving the 70% rate of the Randomised Badger Culling Trials (RBCTs) are justified to improve the bovine TB disease situation and mitigate the potential impact of badger perturbation.
"Following questions raised by our members we have been assured by Defra that monitoring of the culling will continue to ensure it is being carried out in accordance with the humaneness and safety stipulations in the licences. Although it is important to note that this data will not form part of the information being considered by the IEP.
"We await the report of the IEP and will engage members in considering what impact it will have on the overall bovine TB eradication strategy for England."
Free veterinary careers materials are available from the Royal College of Veterinary Surgeons for vets going back to school to give careers talks.
Freda Andrews, Head of Education said: "We know that, although veterinary surgeons are busy people, they often say yes when schools ask them to give careers talks. "Since September last year we've responded to around 500 requests for our 'Veterinary Science...for all Walks of Life' careers information. If you are giving a talk, these are well worth a look."
Comprising a printed booklet and a series of short videos available online, the careers materials were produced by the RCVS in collaboration with the vet schools and with government funding. They aim to show the variety both in veterinary work, and in vets themselves, to encourage teenagers from all backgrounds to consider aiming for a career in veterinary medicine. The videos can also be watched on the VetCareers channel on YouTube.
Each video features a vet working in a different field within veterinary medicine, and the brochure contains information about different types of veterinary careers, routes into the vet schools, and the entry requirements. Anyone who is in a position to advise aspiring vet students on the university entry requirements needs to be aware that there are now a variety of different routes into vet school, including options for students with vocational qualifications such as BTEC Diplomas, and pre-entry or foundation years aimed at increasing the diversity of the student population.
A new careers leaflet will also shortly be available from the RCVS to encourage would-be veterinary nurses, and will include the new RCVS Level 3 VN Diploma and the mixed-practice route to qualification newly introduced by the RCVS.
Freda said: "Veterinary surgeons can come from all walks of life - as our careers materials show. It's important that the profession reflects the population it serves and for teenagers to have good advice about veterinary careers and how to get into the profession. So, if you're going back to school to encourage the next generation, then get in touch!"
Free hard-copies of the brochure are available by contacting the RCVS Education Department (education@rcvs.org.uk or 020 7202 0791). An interactive version of the booklet can be found at http://www.walksoflife.org.uk/, and individual videos viewed at http://www.youtube.com/vetcareers.
The response from Scotland’s Cabinet Secretary for the Rural Economy and Connectivity, Fergus Ewing MSP, which was also sent on behalf of Scotland’s Cabinet Secretary Roseanna Cunningham MSP, said that:
"The First Minister is seeking guarantees from the UK Government that the residency status and other existing rights of the 173,000 EU citizens living in their respective countries will remain unchanged now and in the future."
This point was echoed in a response from Wales’ Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM, who said:
"The First Minister has also made it clear there are many sectors of business, which depend on EU citizens to fill vital posts and damage to public services and the wider economy would be immense if EU citizens were required to leave the country. I appreciate this could cause difficulties in relation to the veterinary profession and delivery of our Animal Health and Welfare programmes and policies in Wales."
Similarly, the Northern Ireland Minister of Agriculture, Environment and Rural Affairs, Michelle McIlveen MLA, acknowledged the vital contributions EU citizens make to animal health and welfare, saying:
"I will also endeavour, given the importance of animal and veterinary public health to the local economy, to ensure that this concern [you raise] is represented in the composite Northern Ireland input into the final United Kingdom negotiating position and strategy."
The new Secretary of State for Environment, Food and Rural Affairs, Andrea Leadsom MP, has offered to meet with BVA President Sean Wensley to discuss these and other priority issues for the veterinary profession.
BVA is establishing a Brexit working group to prioritise and develop policies on the key issues that should be raised in forthcoming discussions and negotiations.
The BVA has welcomed Defra Secretary of Sate Hilary Benn's announcement on the arrival of the first batch of Bovilis(r) BTv8 vaccine in the UK.
Congratulating Intervet on the speed with which the vaccine had been developed BVA President Nick Blayney said: "This news represents a crucial stage in our fight against Bluetongue. The last few months have been a particularly busy time as the end of the vector-free period approached bringing with it the threat of more cases of Bluetongue."
BTv8 is devastating in its second season and the BVA was delighted to join with organisations from across the livestock sector to launch the Joint campaign Against Bluetongue (JAB).
"Our aim has been to achieve the mass vaccination of Bluetongue susceptible animals, including goats and camelids and since the veterinary profession is the corner stone of the vaccination programme, with responsibility for vaccine delivery, proper usage and monitoring for efficacy, BVA has been in overdrive through much of March and April trying to ensure that vets were fully up to speed in advance of the arrival of the vaccine. Now that the vaccine is here, having been granted a provisional marketing authorisation for use inside Protection Zones and classified as a POM-V, we have further updated our advice to the profession. Our one-page summary sets out key considerations for vets including meeting the "under our care" prescribing requirements, movement controls, doses, off-label use, distribution and storage and communication in the hopefully unlikely event of any suspected adverse reactions."
Mr Blayney was highly complimentary of the co-operation and shared sense of purpose demonstrated by all those involved with JAB and was proud that the message - Bluetongue - Don't Hesitate - Vaccinate! Contact Your Vet Today - had emphasised the unique role of the vet in the protection of animal health and welfare.
Ticks infected with the bacteria that cause Lyme disease may be considerably more prevalent in the UK than recent estimates indicate, according to new research from the University of Bristol that used pet dogs as 'sentinels' for human disease risk.
Transmitted by ticks, Lyme disease is a debilitating chronic infection which affects a number of animals including humans and dogs. It is caused by the bacterium Borrelia burgdorferi. Clinical signs in humans include a characteristic circular red rash that spreads from the site of the tick bite, followed by a flu-like condition. In dogs, the symptoms can be much more vague and difficult to diagnose. If untreated, the disease progresses to neurological problems and arthritis; chronic forms of the disease can last for many years.
While only occasionally affecting humans, reported cases in the UK are thought to have increased more than fourfold since the beginning of the century - from 0.38 per 100,000 in 2000 to 1.79 per 100,000 in 2009. In 2010 there were 953 reported cases in England and Wales but the level of under-reporting is likely to be considerable.
To obtain a clearer picture of the prevalence of infected ticks, Faith Smith of Bristol's School of Biological Sciences and colleagues recruited veterinary surgeons across England, Scotland and Wales to examine dogs selected at random as they visited veterinary practices. Since pet dogs largely share the same environment and visit the same outdoor areas as their owners, exposure to infected ticks in dogs is likely to provide an index for corresponding risks to humans.
Of 3,534 dogs inspected between March and October 2009, 14.9% had ticks. Of the samples that could be tested, 17 (2.3%) were positive for the Borrelia bacteria. The expected prevalence of infected ticks on dogs is 0.5 per cent, or 481 infected ticks per 100,000 dogs. This suggests that the prevalence of Borrelia in the UK tick population is considerably higher than previously thought.
Faith Smith said: "Lyme disease appears to be a rapidly growing problem in the UK with important health and economic impacts in terms of loss of working hours and potential decrease in tourism to tick hotspots.
"Without considerably better surveillance and routine diagnostic testing, Lyme disease is only likely to become more prevalent. In particular, future warmer winters might well extend the period over which ticks are active seasonally, while growing wild reservoir host populations, such as deer, will allow the tick population to expand."
The study is published today in the journal Comparative Immunology, Microbiology and Infectious Diseases. The research was funded by the Natural Environment Research Council (NERC) and Merial Animal Health Ltd.
A survey carried out by Cats Protection has found that around a quarter of Britain's cats (23%) are being fed treats despite the fact that their owners consider them overweight already.
The survey of 1,120 cat owners revealed that 70% of cats described as 'slightly' or 'very overweight' are given a special food treat at least once a week by their owners. 28% of them are being given a special treat at least once a day.
The survey also found that all cats - irrespective of their weight - are fed special treats over Christmas that are not suitable for their health. Nearly 8% feed their cats a special Christmas dinner consisting of human food, whilst some cats are given chocolate (2%) stuffing (2%), and Christmas pudding (1%).
Maggie Roberts, Cats Protection's Director of Veterinary Services, said: "The survey showed that Britain's overweight cats continue to be fed too many treats, which owners principally did out of love, habit or a desire to make their cat feel like a member of the family. However, overweight cats are at significant risk of diabetes and arthritis so there is the danger that owners are making a bad situation even worse.
"The survey also shows that it wasn't uncommon for cats to be given treats such as milk, chocolate or cheese. All of these could make cats quite ill."
The Department for Environment, Food and Rural Affairs (Defra) and the Food Standards Agency (FSA) are reminding veterinary surgeons of their legal responsibilities under the Horse Passport Regulations 2009.
The move follows a small number of horses testing positively for the presence of phenylbutazone, which, if consumed, can be harmful to human health.
Defra and the FSA have asked for the assistance of the profession in ensuring that treatment with phenylbutazone is properly recorded in Horse Passports and have said that they are working together to understand the cause of the positive tests, and what longer term measures can be put in place to stop this happening.
In the interim, all horses slaughtered for human consumption will be sampled for the presence of phenylbutazone, with immediate effect.
The letter from Defra and the FSA can be downloaded from the RCVS website.
The full advice can be read in a Veterinary Medicines Directorate/Defra leaflet, which can be found online at http://www.vmd.defra.gov.uk/pdf/leaflet_horses.pdf.
Mark Bowen, Chair of the British Equine Veterinary Association's Health and Medicines Committee, said: "The number of horses entering the human food chain from the UK has doubled since 2009 and is no longer an insignificant minority of horses. All vets should be checking horse passports and only dispensing sensible quantities of this drug, and its prodrug suxibuzone."
Meanwhile, a form is available from the British Equine Veterinary Association website for veterinary surgeons to use if the horse passport is not available, but emergency treatment is required: http://www.beva.org.uk/_uploads/documents/emergency-treatment-form-no-passport-2011.pdf
Elanco Companion Animal Health, which makes Surolan and Surosolve, has launched a couple of short films to demonstrate to pet owners how to administer veterinary prescribed ear drops and clean their pet's ears.
Filmed with the University of Bristol and published on YouTube, the first shows how to administer ear drops:
whilst the second offers hints and tips on using a veterinary supplied ear cleaner:
As well as being viewed on YouTube, the videos can also be embedded into veterinary practice websites or used on waiting room TV screens. They are available in different formats upon request from your local Elanco Companion Animal Health key account manager.
Matthew Rowe, senior brand manager at Elanco Companion Animal Health, said: "The new YouTube films will enable dog owners to learn more about how to correctly administer ear treatments and cleaners to ensure that the procedure is as positive as possible for their pet. This will lead to better owner compliance and happier pets!"
Elanco has also revised its Surolan and Surosolve client leaflet and is running a special offer for the products offering veterinary practices up to 20% free Surosolve ear cleaner with qualifying purchases of Surolan.
For further information on the offer, or to ask for the Surolan or Surosolve footage or client leaflets to be sent direct to your veterinary practice, contact your Elanco Companion Animal Health key account manager or email elancoCAH.uk@elanco.com
Virbac has taken over the distribution of the prescription-only topical ectoparasiticide range, Activyl.
Activyl is available in three spot-on preparations: Activyl for Dogs and Activyl for Cats (flea control) and Activyl Tick Plus for tick and flea control in dogs. Based on the active ingredient indoxacarb, they are effective against developing flea life stages in the immediate environment of the pet.
Virbac Product Manager Kate Woolley MRCVS said: "Virbac is a global leader in parasitology and is using its knowledge and expertise to develop a portfolio of award-winning products. We are delighted to add Activyl to our range of parasiticides."
For more information, contact your Virbac Territory Manager.
The practice was officially opened by the TV presenter and newspaper columnist, Adrian Chiles, who faced a lot of criticism from the profession a couple of years ago when he wrote an article about increasing veterinary fees and upselling tactics.
Adrian said: “I have never received such a volume of correspondence to one of my newspaper columns.
"One of the people that wrote to me was Movement Director, Professor John Innes, and we had very useful subsequent discussions that made me realise I had unfairly blamed vets for the issues I had felt as a pet owner.”
The new centre is led by Mark Lowrie, Specialist veterinary neurologist, who is joined by orthopaedic surgeons, Kinley Smith and David Thomson and neurology residents, Callum Golding and Rebecca Clark.
https://www.movementvets.co.uk
Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its market-leading wormer, Drontal.
Running from Monday 16 February to Friday 20 February, the pet clinic will feature TV vet Emma Milne advising viewers on the health and welfare of their pets.
The pet clinic slots will run twice a day throughout the week on GMTV and Drontal will be featured in the end credits. The advertising will target the product's core target audience - housewives with children - with key messages on the importance of regular worming with Drontal. In addition, GMTV will also include details on Drontal on its website - www.gm.tv, where pet owners will be able to follow a link to www.drontal.com.
Dan White, Drontal's product manager said: "By sponsoring GMTV's pet clinic, Bayer is highlighting the benefits of worming and encouraging pet owners to regularly worm their pets. The advertising features the iconic schnauzer (the face of Drontal's "Worms? Absolutely Not!'' campaign) and will serve to drive clients into practices asking for Drontal. This will not only result in healthier dogs and cats but also ultimately reduce the environmental reservoir of eggs."
Burgess Pet Care is investing a six figure sum in its first ever television advertising campaign to promote Supadog and Excel.
Running in tranches across targeted satellite and terrestrial channels up until August 2010, the adverts aim to drive trial and purchase of the products by offering samples through SMS or www.supatasty.co.uk and www.fibrevores.co.uk websites.
Justin Heaton, Head of Marketing, Burgess Pet Care, said: "Burgess Supadog and Excel have seen huge growth this year despite the economic climate for consumers. Pet owners still want to feed their animals quality food but without the expensive price tag. Aligned with our 'Forever Promise', Burgess is committed to making great food that's good for pet's health, is deliciously tasty but at an affordable price. The TV adverts have been a fantastic way to deliver this message and we are extremely pleased with the results they are generating."
The advertising activity is supported by PR, in store POS and a £5,000 golden ticket prize promotion during July and August.
For further information on Supadog and The Excel Feeding Plan visit www.burgesspetcare.co.uk
Ceva Animal Health UK has announced that following the success of it's TV advertising campaign for Feliway earlier this year, which boosted sales by 30%, it'll be running the Feliway campaign again, throughout July.
Featuring 'That Purple Cat', who is liked by over 2,300 people on Facebook, Ceva says the campaign will help raise awareness of the signs of behavioural issues in cats, such as vertical scratching, and highlight the benefits of using the pheromone. The advertisement will target Feliway's key audience and will be seen by over 5 million people when it appears on channels such as Dave, E4, Gold, More4 and Yesterday.
For further information or to view the TV advertising campaign, visit www.secrettohappypets.com.
Ceva Animal Health has announced two additional dates and locations for its ‘Building Success Around the Fertility Routine Visit’ CPD days for young vets.
Part of Ceva’s reprodAction programme, the courses are intended for recent graduates, or those new to dairy practice.
The two upcoming meetings, listed on VetSurgeon.org's new RSVP-enabled CPD & Events Diary, are to be held at The Best Western Dryfesdale Hotel in Lockerbie, Dumfries and Galloway on 22nd September and the West Lancashire Investment Centre in Skelmersdale, Lancashire on 23rd September.
The company says that the courses adopt a novel ‘physiology first’, practical approach to managing cattle reproduction, and have been set up to support vets in performing routine fertility visits. They cover various topics including: identifying clients’ goals, setting herd targets and increasing pregnancy rates.
Katherine Timms, Veterinary Advisor at Ceva, said: “We have had such positive feedback from the previous events, it has encouraged us to organise more, giving vets from other areas in the UK an opportunity to attend”.
“Routine fertility visits often intimidate recent graduates, as they are normally performed solo, with little or no support. This can make it hard for vets to build confidence, which this course addresses by not only providing knowledge but also by vets who are at the same stage in their careers to interact and share experiences.”
An attendee of the course held in April, Amy Cox from Nantwich Farm Vets, spoke about her highlights of the event, saying: “It really gave me the confidence in my own knowledge of cow reproduction and helped me build on what I’d already got.
“The lecturers were really engaging and the content was highly interactive which I feel helps you learn more. This is the second reprodAction CPD course that I’ve been on so I would recommend them”.
Paddy Gordon, Director of Shepton Veterinary Group, is one of the leaders of the event. He said: “Cattle reproduction CPD can be complex and is usually theory based; these events aim to cover the basics and most importantly, how to implement it all practically. This includes how to communicate concepts to farmers, through group discussion and role play and how to implement treatment protocols practically.”
Vets who are interested in attending either of the upcoming reprodAction Young Vet Initiative CPD courses can apply via Ceva Territory Managers, Bryan Hamilton on 07753 447226 or bryan.hamilton@ceva.com for the Lockerbie meeting and Kimberly Campbell on 07831 359128 or kimberly.campbell@ceva.com for the Skelmersdale meeting.
And if you're going, don't forget to use the RSVP facility on VetSurgeon.org to let other members know you'll be there.
The University of Bristol’s School of Veterinary Sciences has announced the launch of an online map-based tool which forecasts the risk of a Nematodirus outbreak in lambs.
The Nematodirus risk map, which will be updated daily, is designed to help UK sheep farmers assess the risk of outbreaks of the parasite in their lambs and take action before it is too late. It includes treatment and management advice.
The online risk forecast was developed by SCOPS (Sustainable Control of Parasites in Sheep) and researchers at the University of Bristol’s School of Veterinary Sciences to predict when Nematodirus eggs will hatch and when outbreaks are likely to happen.
Researchers say that predicting when outbreaks might happen is becoming increasingly difficult due to variation in spring temperatures from year to year. Farmers can no longer rely on a standard timetable of treatments to avoid disease. As the damage is done by the larvae, faecal egg counts are of little use in detecting and controlling Nematodirus in young lambs.
The forecast takes advantage of the temperature-driven synchronised hatching of the Nematodirus larvae and uses weather data from 140 weather stations provided by the Met Office and Forecast.io. The interactive Google map allows farmers and advisers to select the nearest or most representative weather station and provides advice on how to relate the predicted risk to their particular farm and treatment options.
Cases of nematodirosis and eggs detected in routine faecal worm egg counts will also be mapped anonymously as they arise to improve the forecasts and SCOPS are asking farmers, advisors and diagnostic labs to contribute to these records by emailing researcher Dr Hannah Rose at the University of Bristol’s Vet School.
Dr Rose said: "In previous years 64 per cent of farmers and advisors surveyed changed the timing or extent of treatment – or advised treatment - after consulting the forecast, which has been running since 2013, and 93 per cent felt that their approach to control of this parasite had changed as a result of the forecast."
UK Government funding provided by the Biotechnology and Biological Sciences Research Council has enabled further development of the forecast and it is hoped that even more farmers will benefit in 2016.
Picture: A Romney sheep with its lambs, courtesy Dr Eric Morgan, University of Bristol