MSD Animal Health is promoting its diabetes support materials for practices after seeing a 121% increase in calls from veterinary professionals asking for help with diabetes cases during the first five months of the pandemic (1st March to 1st August 2020).

Amanda Melvin, Marketing Manager for the Companion Animal Team at MSD Animal Health said: "Research has shown that up to 20% of diabetic pets die, or are euthanised, within a year of diagnosis1 so we want to do everything we can to prevent any further increases in this figure.

"Recent circumstances have put most practices under a great deal of strain and it's become clear from the increase in calls we're receiving that there is a high demand for more information and resources to support the care of diabetic pets.

"We've therefore decided that with Pet Diabetes Month in November, our best way of supporting veterinary practices is to make them aware of, and know how to access the resources we have available to help them."

The diabetes resources include veterinary nurse clinics and training, getting the most out ofVetPen, monitoring support tools and case advice. 

Veterinary professionals can subscribe for access to the materials as individuals or as a practice team.

For further information, visit https://www.msd-animal-health-hub.co.uk/ahp/caninsulin/tools.

References

  1. Neissen, S.J.M. et al (2017). The big pet diabetes survey: perceived frequency and triggers for euthanasia. Vet. Sci. 4 (27) pp 1-13.

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