Initial laboratory tests on the samples taken this morning from the cattle on the holding in Surrey where disease was suspected have indicated the presence of Foot and Mouth Disease. On the basis of these initial laboratory results and clinical symptoms Debby Reynolds, UK Chief Veterinary Officer (CVO), has confirmed Foot and Mouth Disease. The farm comprises a number of separate parcels of land and a single Protection Zone will be put in place which extends a 3 kilometres radius from each of them, and a Surveillance Zone of 10 kilometres radius beyond that. Footpaths will be closed in the Protection Zone.
The farriery stream will run all day on Saturday 14 September, with content curated by Dr Simon Curtis who is internationally renowned in the hoof-care world for his remedial farriery textbooks and lectures.
Simon said: “Any historical, perceived divide between science of veterinary medicine and the craft of farriery is no longer in existence.
"The overlap is vast which means it is more essential than ever that vets, nurses and farriers understand each other’s roles in order to maximise their patient outcomes.”
“Farriery isn’t sexy, but it beats everything else for improving soundness.
"It is impossible to maintain or regain soundness without farriery being considered as an integral part of the process.
“The impact good farriery can have on a horse’s ability to tolerate conformational, work-related or other causes of lameness associated pathology is all too often overlooked by all parties, and this should no longer be the case.
"Vets and farriers must work as a team to avoid injury and facilitate recovery wherever possible.”
The sessions will cover things like the importance of trimming, the biomechanical effects of horseshoes, why heels collapse, chronic club foot, digital support and toe-trimming.
The farriery stream is part of 90+ hours of live and on-demand CPD on offer at Congress, with interactive discussions, debates and workshops, and an expanded stream for vet nurses.
https://www.bevacongress.org/programme
BEVA members prices for Congress for all three days are £699 for vets (with concessionary prices available for those in their first three years of graduation or earning less than £25,000), £273 for nurse members for all three days and £300 for farriers and other allied professionals for all three days or £110 for one day.
Practice passes are also available.
The British Veterinary Association has launched two new guides for members on 'Euthanasia' and 'The role of the vet in treatment choice decision-making'.
The guides provide both thought-provoking questions for vets to consider when assisting clients with treatment choice and practical guidance on making the right decisions on euthanasia for individual animals.
The guides are the result of work by the BVA's Ethics and Welfare Group.
'The role of the vet in treatment choice decision-making' tackles issues such as:
The 'Euthanasia' guide includes:
Commenting on the launch of the guides Peter Jinman, Chairman of the BVA's Ethics and Welfare Group, said: "Treatment choice and euthanasia are important parts of veterinary work but are rarely black and white issues. These guides aim to help vets through the often difficult decision-making processes required and cover all aspects from legal issues to the welfare of the animal and the needs of its owner.
"The BVA guide to euthanasia provides a clear, easy-to-use document to help veterinary surgeons make the best decisions for the animals in their care. As well as outlining the various types of euthanasia, the guide provides a Decision Tree designed to help vets work through the available options.
"The guide to treatment choice decision-making explores issues such as where the vet's moral obligation lies and how far he/she can and should influence treatment choice.
"The guides aim to be a practical resource for vets in both small and large animal practice at any stage of their careers. I am grateful to the Euthanasia and Treatment Choice Subgroup, chaired by Richard Jones, for their excellent work setting in context this potentially difficult area of veterinary work."
Academics from the University of Bristol's School of Veterinary Sciences have been awarded a grant from RCVS Knowledge to create a free online teaching and learning resource for evidence-based veterinary medicine (EBVM).
The project will produce an open access series of online, re-usable learning tools presented as a web tutorial. The tutorial will have a number of modules teaching the fundamental concepts of evidence-based veterinary medicine such as finding evidence, creating patient questions, evaluating evidence, critically appraising the literature and designing knowledge summaries with clinical bottom lines for clinicians.
Brief tasks will allow users to apply and test their knowledge in bite-sized ways, for example by answering multiple choice questions, identifying appropriate clinical questions and designing search strategies to answer those questions, completing a literature search and filling in a template for a knowledge summary.
Dr Kristen Reyher, Senior Lecturer in Farm Animal Science in the School of Veterinary Sciences (pictured right), who is leading the project team, said: "This project is the largest RCVS Knowledge award to date. It is a significant step forward and will establish Bristol as a leader in this essential area. Our approach will increase the opportunities for students and members of the profession to engage in this exciting field, and the online resource will offer the flexibility to be re-used not only in independent learning, but also in a variety of teaching and learning scenarios across the sector.
"As a global group, we are passionate about being involved in larger, long-term projects to push EBVM further into the consciousness of the profession, and believe this project moves us one step further along in bringing together key stakeholders and creating an excellent online re-usable resource."
The project team represents a variety of diverse backgrounds including clinicians, scientists, researchers and other areas of the veterinary profession. The team says it believes that collaboration, sharing and adaptation of the many resources that have already been developed individually is the most powerful way to meet stakeholder needs and make a significant contribution to EBVM.
It is hoped the team's approach will increase the opportunities for students and members of the profession to engage in this exciting field and, by using best practice in pedagogy, help ensure the topic is introduced well and adopted wholeheartedly by the veterinary profession.
The resource will be available as a stand-alone tutorial for independent learning and will also have the flexibility for institutions to re-use and re-purpose individual parts to meet their own training needs. The resource will be showcased at RCVS Knowledge's EBVM Skills Day 2015 in London this autumn [Friday 30 October].
The RCVS has launched a new animated video to help promote Practice Standards Scheme (PSS) accredited practices to the public, and explain the benefits of the scheme.
Launched in 2005, almost 60% of practices are now part of the PSS, which requires them to submit to a rigorous inspection every four years and meet a stringent standards across a wide range of areas including cleanliness and hygiene, facilities and equipment, staff training and development and customer service. Practices may also be subject to spot-checks between inspections.
Jacqui Molyneux, who heads up the RCVS Practice Standards Group said: “Our new video is a light-hearted explanation of the Practice Standards Scheme, how it can help animal owners decide which practice to go to and reassure them about the standards they can expect to find at an RCVS-accredited practice.”
The College says a similar version of the video will soon be available for RCVS-accredited practices to show to their clients, either on their own websites and social media channels, or in the waiting room.
Jacqui said: “Not only do we want to spread the word about the benefits of the Practice Standards Scheme and suggest animal owners look for the RCVS-accredited practice logo, but we also want to give accredited practices an engaging way of telling their clients about their achievement.
“Gaining RCVS accreditation is not easy, so accredited practices deserve every opportunity to demonstrate to their clients their commitment to supporting high standards of veterinary care. This fun two-minute video should help them do just that.”
Animal owners can search for an RCVS-accredited practice in their area, or elsewhere in the UK, using Find A Vet – the College’s online search tool – at www.findavet.org.uk.
Boehringer Ingelheim has announced the results of an independent three-year study which demonstrates that dogs suffering from the most common type of heart failure lived longer (average time in the study of 267 days vs. 140 days) when treated with the product Vetmedin (pimobendan) compared with the ACE inhibitor benazepril hydrochloride.
According to Boehringer, results from the QUEST (Quality of Life and Extension of Survival Time) study, published in the September/October 2008 issue of the Journal of Veterinary Internal Medicine, mark a significant milestone in canine cardiac health.
25% of all small to medium-sized dogs over the age of seven are likely to suffer from heart disease at some point in their life, and 75% of those cases are caused by myxomatous mitral valve disease (MMVD), sometimes known as "valvular insufficiency" or "endocardiosis".
Adrian Boswood from the Royal Veterinary College, London, a Veterinary Cardiology Specialist and a lead-investigator on the study, said: "With QUEST demonstrating that dogs treated with Vetmedin live on average nearly twice as long as those on benazepril, it is now time for us as veterinary cardiologists and practising veterinarians to look again at how we are treating our patients suffering from this serious condition."
Dr. Michael O'Grady from the Ontario Veterinary College, University of Guelph, a fellow lead-investigator added, "The QUEST study provides compelling evidence that dogs with the most common form of heart failure should be receiving Vetmedin® as an essential part of their treatment regimen."
QUEST is the largest international study ever conducted looking at treatment for congestive heart failure (CHF) caused by MMVD, with 260 dogs studied in 11 countries, across three continents, over a period of three years.
The study was conducted by a team of 32 independent veterinary cardiologists from Australia, Canada, France, Germany and the United Kingdom among other countries.
For more information on the QUEST study and on CHF caused by MMVD, see http://www.questtrial.com/
The new gel is made from natural resin combined with zinc salts which NoBACZ says provides both physical and microbial protection.
NoBACZ says that unlike water-based gels and sprays, including aerosols, that dilute in water and wash away, Ambugreen’s natural resin is hydrophobic which improves contact times between the product and the skin in wet conditions.
The gel barrier can be used anywhere on the skin where a bandage or spray has conventionally been used for protection, such as the management of lameness and to protect sore skin in livestock and to manage udder cleft issues in cows.
Ambugreen also offers fly protection and is suitable for use on all livestock, including copper-sensitive sheep breeds.
Dr David Charles, veterinary surgeon and international business development manager at NoBACZ Healthcare, said: “Ambugreen provides farmers with next generation protection for their livestock and is the perfect antibiotic-free tool to help protect wounds from bacterial ingress from the environment; enhancing the health and welfare of animals whilst preventing economic losses.”
Laura Donovan, veterinary surgeon and partner at Nantwich Farm Vets, adds: “We were lucky enough to have trialled Ambugreen with our dairy clients who have successfully used the gel barrier for udder cleft dermatitis and were very pleased with the results.”
www.nobacz.com
Vet Stuart Thorne from Fellowes Farm Equine Clinic in Abbots Ripton has praised the work of the charity-run National Foaling Bank after it helped save the life of an orphan three day old filly foal.
The British Veterinary Association is delighted to announce the election of new chairmen for two of its standing committees.
Fred Landeg is the new chairman of the Veterinary Policy Group (VPG) and James Yeates is the new chairman of the Ethics and Welfare Group (EWG).
Both positions were filled at the first meetings of the Association year in November when Richard Harvey and Peter Jinman reached the end of their three-year terms as chairmen on VPG and EWG respectively.
Fred Landeg CBE BVetMed MSc MRCVS qualified from the Royal Veterinary College in 1971 and spent some time in veterinary practice before joining the Ministry of Agriculture Fisheries and Food in 1975 as a Veterinary Officer. In 2004 he was appointed UK Deputy Chief Veterinary Officer and Director in Defra and became acting Director General and Chief Veterinary Officer in November 2007. He retired from public service at the end of April 2008. Mr Landeg said: "The UK veterinary profession is small and has a very wide range of diverse skills and specialisms. It will continue to become more diverse but in diversifying, if the profession is to continue to have influence, it must have a coherent public voice based on sound policies and respect for each other's specialism.
"The BVA provides that coherent voice and the VPG is a key component in developing BVA policy."
James Yeates BSc BVSc DWEL MRCVS qualified from Bristol in 2004 and worked as a veterinary surgeon, undertaking a bachelors degree in bioethics and starting a PhD in veterinary ethics. He is currently an RCVS diplomate in animal welfare science, ethics and law, an active member of the SPVS, and works as the BSAVA Petsavers/RSPCA Bristol Resident Scholar in Animal Welfare, Ethics and Law. Mr Yeates said: "Bringing together scientific, clinical and ethical insights, the BVA EWG is uniquely placed to give progressive recommendations about how we interact with animals. Animal owners, vets, retailers and our whole society have to make difficult ethical decisions about the millions of animals that rely on them for their care.
"There is so much that the profession does, and even more to do in the future. The EWG can provide a focal point for that progress."
With 2024 support payments for farmers in England now at half former levels and significant changes to subsidies for farmers in Scotland and Wales set to come into play next year, Elanco says effective flock health management to maximise efficiency and performance within flocks has become increasingly important.
Elanco's Ruminant Technical Consultant, Matt Colston MRCVS said: “Policymakers recognise the importance of animal health and welfare for better productivity and are putting an increasing onus on vets to deliver improvements, for example via the Animal Health and Welfare Pathway (AHWP).”
“Its crucial vets have the knowledge and confidence to support sheep clients on important flock health issues, with worming programmes high up on this agenda.”
"By developing farm-specific worm control strategies and working closely with clients to better monitor worm burdens, you can help achieve immediate flock performance benefits and manage the longer term risks of anthelmintic resistance on that farm.”
Elanco says that by dosing lambs with its newer Group 4 wormer, Zolvix, at the right time during the mid to late grazing season, farmers can clear out any resistant worms that have survived previous treatments and see an uplift in daily liveweight gain as a result.
Matt added: “We shouldn’t wait for problems to manifest.
"By the time wormer groups have stopped working, or clinical signs of worms are visible, damage is already done; regular monitoring and early intervention is a better option.
“More farmers are Faecal Egg Counting (FEC) but many are unsure how best to go about it.
“A practical demonstration of how to collect samples, and what to collect from which animals, is often the best way to show how easy FEC can be.”
“Farmers can be cautious about change, but by taking small steps and consistently offering sound, practical advice, vets can help farmers adopt more sustainable worm control strategies and improve margins in sheep production.”
The new resources include:
Celia Marr, chair of BEVA’s infectious disease working group, said: “Equine disease prevention and management are fundamental for responsible equine health, welfare and performance.
“These resources cover the need-to-know information and are all in one easy reverence location on the newly designed infection control page on the BEVA website.”
https://www.beva.org.uk/Resources/Equine-infectious-diseases
The posters are designed to educate clients about what their pet should be drinking on a daily basis, according to their weight.
The company has also prepared a rehydration social media pack with content for practices to use on their social media feeds.
Posters can be requested and social media packs downloaded at: https://www.animalcare.co.uk/oralade-poster.
The RCVS reports that its alternative dispute resolution (ADR) trial is now nearing completion with over two-thirds of its target number of cases either resolved or in process.
The year-long trial, which began in November 2014, aims to gather the evidence needed to develop a permanent scheme which would provide a way of adjudicating on concerns raised about a veterinary surgeon that do not meet the RCVS threshold of serious professional misconduct.
The aim of the trial, which is administered by the independent, not-for-profit Ombudsman Services, is to make determinations on around 100 cases in order to gather information about types of concern, time taken to resolve disputes, recommendations and how likely each party is to accept recommendations. As of this week some 72 cases have been referred to the trial scheme, with final decisions made in relation to 54 of these cases.
RCVS CEO Nick Stace was responsible for pushing forward the trial believing that “what is good for the consumer is good for the profession”. The College also says it brings it into line with a European Union Directive on alternative dispute resolution which, while not legally binding, specifies that regulators and other ‘competent authorities’ should have consumer redress systems in place.
Nick said: “The majority of cases are either being determined in the veterinary surgeon’s favour or finding that they need take no further action in order to resolve the dispute. Where recommendations have been made in favour of the client, the suggested remedies have generally been for a small goodwill payment to be made.
“However, the trial has not been without some frustrations so far. The fact that participation in the trial is entirely voluntary has meant that, in many cases, members of the profession have chosen not to take part.
“With this in mind, it is very important to stress the benefits of the trial to the profession – chiefly that many of the vets who chose to take part have had their actions exonerated by Ombudsman Services in a way that a concern being closed by our Professional Conduct Department does not. For clients, where a vet does have a case to answer, it gives them the chance to seek recompense without having to resort to legal action.
“Regardless of which way the decision goes in any of these cases, participating in the trial can bring these often long-standing and burdensome disputes to a close.”
The trial will continue to run until the end of October and a full report and recommendations will be presented to RCVS Council at its meeting on Thursday 5 November 2015. Full details of the trial and its parameters can be found at www.rcvs.org.uk/adr
Ceva Animal Health has extended its Logic range of supplements with the launch of Logic Ease for dogs and cats.
Ceva says the new ‘soft chew’ supplements contain high quality active ingredients which have been developed to ensure the high standards that owners expect for their pets, adding that they allow owners to ‘treat’ their pets, knowing they are contributing to the health of their animal and reducing the desire to give unhealthy snacks.
The range for dogs comprises Logic EaseFlex, designed to help soothe active joints and support long-term mobility; Logic EaseLife for senior dogs, designed to help support mobility, coat condition, mind vitality and alertness; Logic EaseDerm to add moisture to dry, irritated skin and help maintain a healthy, shiny coat.
The range for cats comprises Logic Easeflex and Logic EaseBall to lubricate the digestive tract and enhance the passage of fur through the gut.
Abi Busk, retail business unit manager at Ceva Animal Health said: “The new Logic supplements will provide veterinary clinics with an extensive range of veterinary strength supplements that are so tasty that they can be given as treats.”
For further information on the Logic range, contact your wholesaler, call Ceva on 01494 781510, email cevauk@ceva.com or visit http://www.logicforpets.co.uk.
The BVA is calling on Defra and the APHA to take an innovative approach to capturing farm animal post-mortem data, after its Voice of the Veterinary Profession survey found that 90% of production animal vets now conduct their own PMs.
In 2014, there was a 31% increase in production animal vets carrying out their own PMs following post mortem laboratory closures, yet most vets keep this PM data at their practice, with less than 5% inputting it into a national system such as NADIS, AHT or APHA and less than 1% to a benchmarking group.
Sean Wensley BVA President said: "We have heard a lot about big data and its positive uses economically and socially. Disease surveillance could be a shining example of where big data and innovative data capture comes into its own. In a global world, where diseases such as Schmallenberg and bluetongue can emerge in our livestock without having previously been seen on these shores, being able to quickly join up the dots of disparate disease data is vital.
"We understand that Defra and APHA must make difficult choices due to economic pressures and we very much welcome research already utilising post mortem data such as the Agriculture and Horticulture Development Board’s Fallen Stock Project. What we now need is clear communications and guidance on carcase collection and access to PM examination arrangements together with a determination to see this as an opportunity to innovate, exploring how digital technology can help vets in the field record and capture data that feed into national databases and help us to see the bigger picture."
BVA is asking that all vets affected by laboratory closures are clearly informed about alternative arrangements for carcase collection and PMs, with 63% of vets affected by laboratory closures reporting that carcase collection in their local area was not working well.
BVA is calling on government and industry to lead in developing new and cost efficient ways to capture and analyse disease and surveillance data, drawing on innovations in digital technology and big data analysis.
Photograph courtesy BVA
Animus Surgical has launched Vetlog, a new temperature data logger designed to be used by the veterinary market. Vetlog will enable practices to prove their temperature compliance to the VMD and RCVS Practice Standards Scheme. Steve Beddall of Animus Surgical said: "data loggers can be easily placed in a fridge and then simply attached to a PC to download data in report or chart format". The company claims that the product is easy-to-use, cost-effective and will provide practices with a permanent record of temperature readings from the day practices start using them.For more information visit http://www.animussurgical.com/ or telephone 01449 775330.
The British Veterinary Nursing Association and the Society of Practising Veterinary Surgeons have launched a waiting room poster to help practices raise awareness of the status of their VNs and promote the welfare benefits that VNs can help provide.
Rolled copies of the A2 posters are available in a tube for £2.50 (to cover postage). Folded copies are free or you may download the poster here.
Contact the BVNA office on 01279 408644 to request a copy.
Ark Surgical has completed an exclusive agreement with Cory Bros, the UK's largest independent manufacturer and distributor of surgical devices and instrumentation, in order to offer a new range of operating theatre equipment and consumables.
This takes the range of products available through Ark Surgical to in excess of three hundred, including trocars, laparoscopic instruments, laparoscopic suction and irrigation systems, safe sharps management systems and operating theatre essentials.
Gavin O'Brien, Marketing Director at Ark Surgical said: "This is exciting news for the veterinary community. Since launch, we have been told time and time again about the lack of choice and the high cost of surgical instruments and devices. This is a major step towards our goal of bringing greater choice and better value to surgeons and we are very excited that Cory Bros share our commitment and vision in achieving this."
Gary Hopkins, Sales & Marketing Director at Cory Bros said "We have an excellent track record for innovation, most recently with the development of our extensive range of premium quality, cost-effective Ultimate laparoscopic instruments and devices. Our progressive approach has enabled us to forge successful partnerships with forward thinking distributors, such as Ark Surgical, which has resulted in significant business growth and a far wider choice for healthcare practitioners, both human and animal."
For more information, see: http://www.arksurgical.co.uk/
The RVC’s UK Canine Research Funding Analysis Project was structured in three phases to assess the state of canine health and welfare research funding in the UK.
Phase one identified that animal-directed funders provided nearly 90% of all canine-specific research funding, with wide-scope funders contributing larger grants but primarily focused on One Health research.
Phase two then revealed research gaps, such as the underfunding of studies on responsible breeding, canine behavioural issues and the impact of human lifestyle on canine welfare.
The third and final phase explored the challenges in research design, processes and sector infrastructure.
The third phase was led by the RVC’s Dr Alison Skipper, Postdoctoral Researcher into Canine Research Funding; Dr Rowena Packer, Lecturer in Companion Animal Behaviour and Welfare Science; and Dr Dan O’Neill, Associate Professor of Companion Animal Epidemiology.
The findings revealed a number of common challenges researchers face in securing funding and delivering effective research.
The research team then provided a set of recommendations to help improve canine research in the UK.
These challenges and proposed solutions include:
Dr Alison Skipper, Researcher in Canine Health Research at the RVC and lead author of the paper, said: “This extensive project highlights the need for significant improvements in how we fund and conduct research on canine health and welfare.
"While UK funders have made valuable contributions, our findings show that inefficiencies in funding processes, a lack of collaboration and limited support for early-career researchers are preventing research from having its full impact.
"By streamlining applications, increasing transparency and fostering strategic partnerships, we can ensure that future research is both effective and directly beneficial to dogs.”
Zoetis has announced that Suvaxyn MH-One, its vaccine against Mycoplasma hyopneumoniae in pigs, has a revised licence allowing it to be administered from seven days of age with a two-week onset of immunity.
The company says this means that piglets can be protected by three weeks of age when they are commonly already infected with M. hyo. Duration of immunity extends well beyond the average UK pig slaughter age of 176 days.
Nigel Lodge, National Veterinary Manager for Zoetis in the UK said: "This is a significant step forward, recognising the full efficacy of the Suvaxyn MH-One vaccine against enzootic pneumonia. Trials have confirmed that use of Suvaxyn MH-One at seven days reduces lung lesions - even in the presence of maternally derived antibodies.
"The vaccine, which adds to our large and growing pig vaccine and product portfolio, also benefits from using adjuvants carbopol and squalane."
According to the company, the performance gains from early protection are shown in a field trial with 240 pigs injected at one week of age which showed significantly higher average daily weight gain, providing nearly 5 kg extra weight over the study period to 166 days.
The Kennel Club is hosting its second Puppy Awareness Week to help improve the health and lives of dogs around the UK, and is seeking assistance from the veterinary profession.
Puppy Awareness Week is taking place from 8th - 14th September and aims to help people find a healthy, happy puppy that is right for their lifestyle, whilst raising awareness about the plight of puppies and breeding bitches born into cruel puppy farms.
To help, veterinary surgeons and nurses are being asked to join in the week, putting up posters and literature in client waiting areas, and selling Puppy Awareness Week badges for £2, which will go to the Kennel Club Charitable Trust.
Caroline Kisko, Kennel Club Secretary said: "It is vitally important that we spread the word about buying puppies responsibly. At veterinary surgeries there is a captive audience of animal lovers and we can't think of anyone better to communicate with. Not only are a vet's clients animal lovers and as such, potential new dog owners, but they may also make great champions of the cause, spreading the message about buying a puppy responsibly further afield.
"Sadly, we are seeing tens of thousands of puppies born each year suffer as puppy farms churn out litter after litter of undernourished and badly cared for puppies, and then selling them on to unsuspecting owners through pet shops, newspaper ads, online adverts and various other means. With help from veterinary practices we want to provide information throughout Puppy Awareness Week to help people understand how to buy a healthy, happy puppy, and to raise money for the Kennel Club Charitable Trust, which supports charities and organisations that are making dogs' lives better."
To get involved in Puppy Awareness Week and receive literature and Puppy Awareness badges, contact the Kennel Club press office at press.office@thekennelclub.org.uk.
Puppy Awareness Week will kick off at Pup Aid on September 8th in Primrose Hill, London and will run until 14th September. To find out more, visit www.thekennelclub.org.uk/paw.
Intervet / Schering-Plough has announced that following the success of National Vaccination Month, which targeted the owners of unvaccinated dogs, cats and rabbits, and resulted in more than 32,000 additional vaccinations, a second National Vaccination Month will run throughout March 2009.
According to the company, National Vaccination Month 2008 won strong support from vets nationwide and succeeded in increasing awareness among pet owners of the need to vaccinate their animals, with the end result of driving unvaccinated pets into practices across the country.
Just over 2,100 veterinary clinics registered to take part and following a heavyweight marketing and TV advertising campaign, the pet owning public responded in their thousands.
Almost 70,000 people visited the website www.vaccinationmonth.co.uk with over 32,000 pets vaccinated as a result.
To build on the success of this campaign and in light of data suggesting a continued escalation in the number of unvaccinated pets, Intervet / Schering Plough Animal Health is calling on veterinary practices to sign up and benefit from the massive marketing drive that will underpin the second National Vaccination Month.
As in 2008, central to the success of the campaign will be a nationally co-ordinated amnesty encouraging owners of unvaccinated dogs, cats and rabbits to have their pets fully vaccinated for the cost of a booster. The amnesty will highlight the shocking fact that only half of the nation's dogs, a quarter of cats and just 10 per cent of rabbits are up to date with their vaccinations. This is in the face of survey work, indicating the widespread and prevalent nature of certain infectious diseases.
Angus Robinson of Intervet / Schering Plough said: "The success of the 2008 campaign blew us away. Of most significance was the feedback that we had from vets, which suggested that rather than drawing from their existing client base, National Vaccination Month improved pet vaccination levels by attracting new clients into practice.
"However survey results show we have a long way to go. Too many cases of serious infectious disease are still seen in practice and wider vaccination uptake would reduce the number of animals susceptible to these serious and preventable diseases.
"In 2009, given the prevailing economic climate, pet owners will be particularly alive to the fact that there is a cost benefit to them and this may give even greater impetus to the campaign."
During National Vaccination Month, participating vets will provide a free healthcheck and discounted vaccination saving owners up to £30 per pet.
As well as TV advertising, a radio campaign, PR editorial across a range of media and marketing support, this year's campaign will be backed by a leading TV wildlife broadcaster and celebrity who will be unveiled at the consumer launch.
As in 2008, the website www.vaccinationmonth.co.uk will give pet owners the chance to search for their nearest participating vet.
For more information on how to register your practice to take part in the campaign, please contact your Intervet account manager or call Intervet's Veterinary Support Group on 01908 685685.
CPD Solutions have announced 3 new dentistry and oral surgery course dates, with expert tutor Alex Smithson of the Dental, Oral and Maxillofacial Referrals in Lancashire.
All courses will include extensive wet lab sessions, which will cover conditions commonly seen in practice and answer all those questions you always wanted to ask but never had the time to look up!
For details visit http://www.cpd-solutions.com/ or call 0151 328 0444 and ask for Holly.