Following an outdoor advertising campaign that ran earlier this year, Drontal has launched a new national campaign, which will see the iconic Schnauzer featured on over 6,000 outdoor sites across England, Scotland and Wales.
Drontal product manager, Dan White said: "The last Drontal outdoor advertising campaign was a huge success in driving pet-owning clients into practices and we're hoping to build on this with our new advertising push.
"Approximately, 20% of the new advertising sites will be located within a 500 metre radius of veterinary practices serving to drive pet owners to visit local practices to purchase Drontal. We're not only highlighting the benefits of regular worming which results in healthier cats and dogs, but we're also improving the health of practice business."
For further information on Drontal, please contact your Bayer territory manager.
Cats Protection is urgently calling for compulsory microchipping of all pet cats.
The feline welfare charity says that two in three cats taken into its care are not microchipped, costing the organisation over £190,000 to microchip them. In addition, the charity says it ends up dealing with around 40 ownership disputes per year - the majority of which involve cats handed in as strays that are not microchipped.
The charity says unchipped animals are a major drain on its resources, which are already stretched looking after over 7,000 unwanted cats at any one time.
Peter Hepburn, Cats Protection's Chief Executive said: "I cannot stress enough how important it is for cats to be microchipped. The heartache and upset that a lost cat can cause is immense, as is the suffering to the cat. It could be so easily solved by a tiny 'chip that is no bigger than a grain of rice.
"When a cat comes into our care, the first thing we do is look for some sort of identification, including scanning for a 'chip. In a lot of cases, there is no 'chip so then we have no option but to trawl lost and found registers and to advertise the cat as missing. However, this is a very time consuming process with no guarantee that we will ever locate the owner, despite the best efforts of our volunteers and staff.
"It is a heartbreaking experience when an owner loses their beloved pet and is never reunited with them. Making sure a cat is easily identifiable is vital to increase the chances of a happy reunion so, if compulsory microchipping was brought in, many of these problems would be solved."
The RCVS is calling for comment on a proposed new Case Management Protocol for its Disciplinary Committee.
The new protocol provides additional guidance to all parties, ensuring that evidence is agreed or considered well before the hearing. Its emphasis is on the Committee being able to read skeleton arguments and bundles of evidence from respondents before the hearing takes place, which speeds up the process and enables decisions to be made more quickly. At present, this is not always possible, as the information is not always made available.
Gordon Hockey, Head of Professional Conduct said: "The new protocol formalises the standard procedural direction for cases to be heard by the Committee, with the aim of promoting the timely and efficient preparation of cases and the smooth running of hearings. This is in the interests of all parties."
The Disciplinary Committee hears between ten and 15 cases per year. Under the Veterinary Surgeons Act 1966, the Committee can consider charges of serious professional misconduct, fraudulent registration and criminal convictions that affect a veterinary surgeon's fitness to practise.
A disciplinary system for registered veterinary nurses was set up in April 2011 and the nurses' Disciplinary Committee would follow the new protocol, as and when it is finalised.
The proposed new Case Management Protocol can be downloaded from www.rcvs.org.uk/about-us/consultations. Comments are welcomed from members of the veterinary team and from the public, by Monday, 8 August 2011, and should be sent to Carrie Gage, Clerk to the Disciplinary Committee, on c.gage@rcvs.org.uk.
Burgess Excel and the PDSA are urging veterinary surgeons and nurses to get their clients to sign up to the free PDSA Rabbit Wellbeing Challenge by the closing date of Friday 22 November.
According to the organisers, the PDSA Rabbit Wellbeing Challenge is designed to help all rabbit owners understand and meet their pets' five welfare needs - the five things that all pet rabbits' need to be healthy and happy. Since the campaign was launched in June, more than 1,000 rabbit owners have signed up to take the challenge, and veterinary practices are now being urged to ensure their clients take advantage of this free resource by visiting www.rabbitneeds.org.uk to register.
The Challenge website allows owners to take a monthly quiz to find out how well they are currently meeting their rabbits' needs, with advice on how to further improve their health and wellbeing. At the end of the challenge, owners will be presented with a Rabbit Wellbeing Challenge certificate and receive monthly vouchers together with money-off coupons for the Excel Feeding Plan. They will also be entered into a prize draw to win a 16gb iPad.
The Challenge is being featured on stickers on every pack of Burgess Excel Rabbit Nuggets. One million packs will have been sold by the final date for sign ups on the 22 November.
Burgess Pet Care Veterinary Surgeon, Suzanne Moyes, said: "With help from the veterinary community we really can make a difference by raising awareness about important rabbit welfare issues and in turn change rabbit owner behaviour. Working together, we are can improve the health and wellbeing of the UK's third most popular pet by educating pet owners, especially in relation to diet and regular veterinary check-ups."
Sean Wensley, Senior Veterinary Surgeon at PDSA, added: "Sadly, the welfare needs of pet rabbits are often not met. Common problems include a poor diet, living alone in a small hutch with no exercise run, and a lack of preventive healthcare. The PDSA Rabbit Wellbeing Challenge is a great tool for owners to assess how well they are currently meeting their rabbit's five welfare needs and to get advice on making practical, positive improvements. Most owners want their pets to be healthy and happy, and we hope this Challenge will help tackle some of the preventable health and welfare problems commonly seen in pet rabbits."
For further information on The PDSA Rabbit Wellbeing Challenge visit www.rabbitneeds.org.uk or for further details on the Burgess Excel Feeding Plan visit www.excelfedingplan.co.uk
The BSAVA is reminding everyone that the closing date for the BSAVA PetSavers' 40th Anniversary Awards is Friday 1st August .
To celebrate 40 years of funding veterinary projects, the charity has up to £5000 for each vet school to fund veterinary undergrad student projects, and also a £5000 award going to veterinary nursing projects, both RVNs and undergrad students.
Derek Attride, chairman of the grants awarding committee, said: "The PetSavers 40th anniversary grants reflects the charity's commitment to ensuring that first-class research into small companion diseases continue in the future. This grant is the first of its kind for PetSavers and is a great opportunity for veterinary students and veterinary nurses to work on a companion animal clinical research project."
The closing date for applications will be the 1st August 2014. Veterinary students should apply through their university and veterinary nurses can apply directly to the BSAVA. Each university will be able to submit five applications.
The awards will be announced in December 2014 and the projects will have to be completed and written up by December 2015.
Further information about the anniversary grants can be found at www.petsavers.org.uk
The RCVS has restored its full approval to the University of Bristol's School of Veterinary Science.
The full approval was granted by the RCVS Council in March, at the recommendation of the Education Policy and Specialisation Committee (EPSC), following the positive report of a visitation carried out in mid-December 2011 under the chairmanship of former RCVS President Stephen Ware.
The School had been under conditional approval since a visit in March 2007, and a subsequent revisit in October 2009 had identified that although progress had been made, work still needed to be completed to improve some of the facilities, particularly in small animal surgery and on the farm.
The RCVS Council commended the hard work and improvements displayed by the School, and was pleased to restore it to full approval status.
Professor Stuart Reid, EPSC Chairman said: "The University has demonstrated a welcome and continued commitment to the development of the School, and is to be congratulated on making significant financial investments in staffing and facilities, despite the current difficult economic climate.
"There is a positive and constructive atmosphere, which is a credit to the Head of School and all the staff who have clearly worked extremely hard to meet the challenges presented to them at a time of change within the university sector as a whole."
The School is next scheduled for a full visitation in 2014.
The pack contains:
For more information, contact your local Dechra equine sales manager.
Miss Miles and her co-defendants mistakenly believed that the animals, which included a lamb, hens, piglets, goats, a calf, dogs and a pig, were in poor condition.
They went to steal the animals from their owners' property after dark, dressed in dark clothing; some in balaclavas.
Miss Miles was sentenced to a community order for a period of 18 months rehabilitation activity requirement and 100 hours unpaid work rehabilitation, to pay £250 compensation, an £85 victim surcharge, and £400 in costs.
The Committee found that the facts of the case were proved on admission by Miss Miles and on the basis that they accepted the copy of the Certificate of Conviction.
Deciding on Miss Miles’ fitness to practise, the Committee considered the evidence before it and the advice of the Legal Assessor.
It also considered the transcript of remarks of the sentencing judge, as well as the fact that the events which led to the convictions occurred while Miss Miles was a registered veterinary nurse with the RCVS.
In terms of mitigating factors, the Committee considered that there was no financial gain associated with Miss Miles’ actions.
In terms of aggravating factors, it noted the risk of injury to animals, that Miss Miles’ behaviour was pre-meditated, that individuals had been targeted in their own homes after dark, the stress and emotional harm to the owners, and that there had been repeated criminal offending.
The Committee also considered Miss Miles’ motivations in respect of animal welfare in coming to its decision.
However, it assessed the offences to be serious, taking into account their nature and circumstances.
Paul Morris, chairing the Committee and speaking on its behalf, said: “The Committee was aware that breaches of the Code do not in themselves mean that the respondent is unfit to practise by reason of the conviction.
"However, the Committee took into account the nature and circumstances of the conviction and also considered the wider public interest.
"The Committee was satisfied that the respondent’s behaviour which led to the conviction created a real risk of harm to the animals in question, as was clear from the basis upon which the respondent was sentenced.
“Further, the behaviour which led to the conviction for the repeated offences in the circumstances in question brings the veterinary nursing profession into disrepute.
"To find otherwise would undermine public confidence in the profession and fail to uphold proper standards of conduct and behaviour.
“Accordingly, the Committee found that the conviction, set out in the charge, renders the respondent unfit to practise.”
When determining an appropriate sanction, the Committee considered the same aggravating factors it had evaluated when assessing fitness to practice. However, further mitigating factors, in addition to the fact that Miss Miles had no financial gain, included:
The Committee considered the testimonials and character references which attested to Miss Miles’ exemplary practice, integrity, professionalism, compassionate approach to animals, commitment to animal welfare, work in educating others in animal welfare, and commitment to campaigning for animal welfare.
However, it was noted that Miss Miles gave the impression to the Committee that while she accepted that it was wrong to commit the criminal offences, she also believed that her intention to protect the animals’ welfare was a justification.
Speaking on the sanction, Paul Morris said: “The Committee was of the view that the conviction was particularly serious, in that it involved offences of dishonesty on a repeated basis.
"The Committee also took into account that the respondent has invoked her beliefs to undermine an aspect of the sentencing judge’s remarks and has used those beliefs to justify her actions at the time before this Committee.
“However, the risk of re-offending is low and, as already stated, the Committee accepts the respondent’s assertion that she does not intend to break the law again, and the Committee is assured in this regard by the lack of repetition in the last six years.
"There was insight shown by the respondent into the effect of her conviction on public trust and confidence in the profession.
"The Committee weighed the demands of the public interest, as well as the previously stated mitigating and aggravating factors.
"In all the circumstances of this particular case, the Committee concluded that both a reprimand and a warning as to future conduct is sufficient and proportionate to meet the need to maintain public confidence in the profession and uphold proper standards.”
The Committee went on to consider an order of suspension but decided that this would serve no useful purpose in light of the low risk of repetition of criminal offending, the nature of which was unconnected to her daily role as an RVN.
It could see no identifiable risk to animals now and in the future.
The Committee decided that to impose a suspension would be punitive and disproportionate.
The reprimand and warning sanction imposed on the respondent will remain on her RCVS record indefinitely and will be taken into consideration should there be any future misconduct.
https://www.rcvs.org.uk/concerns/disciplinary-hearings/
David, who graduated at Bristol in 2019, worked in mixed practice before joining Scarsdale Vets’ farm animal team early in 2020, where he developed a passion for small ruminant work and completed his CertAVP (Sheep).
He went on to relaunch the ‘flock health club’ and secured funding for new advanced breeding services to support sheep farms across the Midlands.
After sustaining significant injuries in a serious car accident, he was forced to step down from clinical work but went on to set up his veterinary consultancy, offering CPD training for vets and students working with The Webinar Vet and Vet Times.
This year, he joined NoBACZ Healthcare as their International Business Development Manager, where he works to bring their products into the livestock health markets globally.
He continues to offer sheep advisory services to farmers and teach students, and recently supported APHA as an OV during the current BTV-3 outbreak.
On being named the winner, David said: “I was stunned to even be nominated for this prestigious award, let alone win it!
"I am absolutely delighted and humbled at the same time.
"My career has been a real journey of ups and downs so far, but I’ve overcome the challenges in my way and have had the chance to undertake and create several different opportunities since having to step away from full-time clinical work.
"I hope to do this award justice and to inspire other young vets who may also be going through difficult times to rise to the challenge and embrace the varied opportunities our profession offers.
"Congratulations to my fellow finalists too.”
Other award winners included Axe Valley Large Animal Vets, Old Golf House Vets and The University of Central Lancashire - School of Veterinary Medicine, which all took a BVA Wellbeing Award for having embraced the Association's Good Veterinary Workplaces initiative and created inclusive workplaces with positive cultures where staff feel valued.
Paula Boyden, Veterinary Director at Dogs Trust, won the BVA Outstanding Service Award (Chiron Award) for services to the profession.
Eddie Clutton, Clinical Director of the Wellcome Trust Critical Care Laboratory for Large Animals (Roslin Institute), won the BVA Advancement of Veterinary Science Award (Dalrymple-Champneys Cup and Medal) for his distinctive contributions to the field of veterinary anaesthesia.
The awards highlight the special bond between pets and their owners, and brave stories from animals across the UK.
This year, Vets Now has partnered with StreetVet for the awards, donating £1 to the charity for each entry received.
The winner will receive a £500 voucher to spend on a pet friendly getaway at PetsPyjamas, a bespoke ‘Pet of the Year’ trophy and a personalised bundle of vet-recommended pet treats.
Owners can nominate their own pets, or members of the veterinary profession can nominate pets they know or have treated.
The awards will be open for nominations until 6th May 2024.
https://www.vets-now.com/pet-of-the-year
CarefreeCredit, the vet-run company we reported on back in October, has announced that it is working with its 600th practice in offering its interest-free or low-interest credit to clients that find themselves unable to pay for unforeseen veterinary treatment.
Stewart Halperin MRCVS, Managing Director of CarefreeCredit said: “2014 has been an incredibly busy but successful year for us. We’ve increased the take up of our service by over 500%, we have proudly cemented our partnerships within the corporate and buying groups and most importantly, we have become established enough to make a substantial difference to the pets and pet owners who rely on the help our service provides.”
Stewart added: “We know 2015 is going to be an even bigger year for us, with even more practices joining our system and the introduction of dependable and innovative business support services that will continue to save our practices time and money and help them increase sales and reduce debtors. With this in mind, we are introducing a very small monthly charge to cover our increased costs in software, training and office support services.”
From the New Year, practices that join Carefree Credit will be charged a flat rate of £10 per month for the duration of their membership. The £10 monthly fee covers support for FCA applications, unlimited training in-practice or online, use of the CarefreeCredit unique platform, CarefreeCredit office support, and point of sale materials. Practices that sign up before January 1st, will continue their membership without charge until at least January 2016.
For further information, visit: carefreecredit.co.uk or ring 0203 697 8439.
With Christmas just around the corner, Petplan is giving practices the chance to win £1,000 towards a Christmas party.
Any member of a practice can enter the competition by visiting www.petplanvet.co.uk.
Petplan Marketing Manager Alison Andrew said, "It's been another busy year for vet practices and we want to thank them for their tireless efforts to keep the nations pets full of health. The £1000 will allow them to really celebrate the festive season in style."
Veterinary staff can also enter the competition at the Petplan stand at the British Veterinary Nursing Association (BVNA) from 8th-10th October and at the London Vet Show on 22nd-23rd October 2010.
Veterinary Nurse Nick Shackleton has started a campaign to protect the title Veterinary Nurse
The campaign has a section on Facebook where Nick explains: "The title veterinary nurse at present is not a protected title. A lot of people who work in practice call them selves veterinary nurse, when they have no theoretical training in such a position. As qualified nurses we feel that this issue should be addressed so that the general public are no longer confused as to the qualification and hopefully make them more aware of the hard work it is to gain the qualification. As we are heading for autonomy within the profession I think it is right and fitting that the title should be protected."
The group has already gained an impressive 781 members.
In addition, Nick has started a petition on the Prime Minister's website: Number10.gov.uk, which has gained 139 signatories so far.
If you'd like to sign the petition on Number10.gov.uk, I recommend you add the letters after your name (MRCVS / RVN).
The RCVS has announced that more than 500 veterinary surgeons have successfully applied to join the first ever cohort of Advanced Practitioners – a status which recognises those who have advanced qualifications and experience in a designated area.
637 veterinary surgeons applied for the status – which forms a middle tier of accreditation between those holding the initial veterinary degree and RCVS Specialists – of whom 546 have, so far, been added to the List of Advanced Practitioners.
The College hopes that the List will provide a clear indication to both the public and profession of those veterinary surgeons who have demonstrated knowledge, experience and engagement with continuing professional development (CPD) above-and-beyond RCVS requirements in a particular field of clinical practice.
For those added to the List, ‘Advanced Practitioner’ will now appear after their names in the Check the Register search tool (www.rcvs.org.uk/checkregister). Advanced Practitioners also appear on the RCVS Find a Vet entry for those practices listed on the search tool and animal owners will be able to specifically search for those holding the status.
Dr Kit Sturgess is a member of RCVS Council who chaired the panel that assessed all the applications. He said: “We are very pleased to welcome this first cohort of Advanced Practitioners and it is fair to say that both the number of applicants and number of those who successfully made it on to the List exceeded all our expectations.
“The status brings together a wide variety of similar postgraduate qualifications under one heading and, in doing so, brings much needed clarity to both the profession and the public. For example, practices will now be able to more clearly indicate the levels of skills and experience possessed by staff to their clients.
“Being an Advanced Practitioner will also bring benefits to those holding the status by helping them focus their CPD in a particular area as well as forging a potential pathway towards Specialist status.”
Successful applicants will now have five years until they need to apply to be re-accredited for the status. During this time they will be expected to carry out at least 250 hours of CPD, with 125 hours in the area of their designated field. The first annual retention fee for the List (£80) is due on 1 July 2015.
A new application period for Advanced Practitioner status will be announced later this year. Those who were previously unsuccessful in their applications are able to re-apply.
For details of the eligibility criteria for Advanced Practitioner as well as the requirements for re-accreditation, visit www.rcvs.org.uk/advanced or contact the RCVS Education Department on education@rcvs.org.uk or 020 7202 0791.
The company says that this year, its focus is on communicating the benefits of microchipping cats, which can roam significant distances from the home. The support pack, which reflects this focus, contains resources that can be used both in the practice waiting room and online.
In addition, the company is running a competition exclusively for cat owners: any that get their animal microchipped with the 8mm BackHome MiniChip in June can enter a prize draw to win a GPS tracker for their collar to help them find out just how far their cat can roam.
Dr Sarah Dixon MRCVS, BackHome Product Manager, said: "There is no legal requirement for cats to be microchipped but the benefits are clear. We looked at a recent study which showed that, in a 24 hour period, cats ranged on average 2 hectares with an average maximum of 7 hectares – or about 10 football pitches.1 One cat roamed nearly 34 hectares! The competition should reinforce the message about why microchipping is beneficial to all pets.
"Whilst compulsory microchipping for dogs has been in place for a year, practices must continue to highlight to owners the advantages of getting their pets microchipped. To enable practices to engage with their clients, and to reward the hard work done by staff in practices to make these campaigns a success, we are hosting a competition for the best displays. Prizes include a 32-inch TV for waiting rooms to the winner and luxury chocolates to the runners up."
Reference
Thomas, R.L., Baker, P.J. & Fellowes, M.D.E. (2014). Ranging characteristics of the domestic cat (Felis catus) in an urban environment, Urban Ecosystem, 17, p911-921.
The Worldwide Veterinary Service (WVS, Charity no 1100485) is appealing to veterinary practices, equipment suppliers and pharmaceutical companies to donate unwanted supplies to its Parcel Appeal 2008.
The charity, which exists to provide a sustainable veterinary resource to assist animal charities and non-profit organisations, sends donation parcels of veterinary supplies to 138 associated animal charities around the world.
Hannah Westen, WVS International Projects Co-ordinator said: "Last year we were able to help over 50 associated charities in this way with nearly £90,000 worth of donated items. This year we hope to double this but to do so we also need help to cover postage costs."
Some parcels are sent as responses to urgent requests, where it is essential that the parcel arrives within a matter of days, while others are a way of providing assistance to charities where it is not practical to send a veterinary team. Hannah added: "Donation parcels are a simple way for WVS to provide assistance for charities and shelters in even the most remote locations. We recently sent several parcels to St. Helena, one of the most remote islands on the planet."
For further information, visit: http://www.wvs.org.uk/, telephone: 01725 551123, or email: info@wvs.org.uk
Woodley Equipment Co Ltd has announced that it has been appointed by Synermed International as the exclusive distributor in the UK & Europe for the IR202 Series Near-Infrared Biochemistry reagents.
Woodley will supply regular maintenance visits, support and a monthly supply of reagents to IR202 analyser customers.
For further information, visit www.woodleyequipment.com, www.synermedinc.com, email sales@woodleyequipment.com or telephone 01798 813659.
Badger culling is necessary in certain circumstances to tackle the spread of bovine tuberculosis (bTB), according to the British Veterinary Association (BVA) and British Cattle Veterinary Association (BCVA).
This week the BVA's Council approved the new policy position adding the veterinary profession's voice to the ongoing debate on bTB.
Earlier in the year BVA President Nicky Paull welcomed the announcement of a pilot badger cull in west Wales. The BVA has now updated its bTB policy to more strongly state the case for humane, targeted and managed culling in specific areas where badgers are regarded as a significant contributor to the persistent presence of bTB.
The BVA's policy also states that the current Government strategy for bTB control is inadequate and calls for simultaneous control measures in both cattle and badgers and other wildlife and susceptible farmed species.
Nicky Paull, President of the BVA, said: "Bovine TB has an unacceptable impact on animal health and welfare and has the potential to be a risk to public health. Yet the current strategy for dealing with it is inadequate.
"Where I practise in Cornwall vets and farmers are desperate for effective measures to help us get on top of this inexorable disease.
"Veterinary surgeons take an active role in surveillance, diagnosis and treatment of disease and we know that the only way to control bTB is through simultaneous and coordinated measures across all susceptible species.
"In no way does our new policy position detract from the continued focus on cattle-to-cattle spread, within both the veterinary profession and the farming community, which continues to play a key role in attempts to control the disease.
"But the BVA believes that humane, targeted and managed culling of badgers in some areas will be necessary if we are to reverse the increasing prevalence of bTB."
The British Veterinary Association has welcomed a report published by The Advisory Council on the Welfare Issues of Dog Breeding, which sets out eight priority welfare problems.
Commenting on the report, BVA President Carl Padgett said: "We welcome the Dog Advisory Council's report which highlights key welfare issues of dog breeding and makes sound, practical recommendations for addressing them."
The eight priority problems addressed are:
Mr Padgett continued:"The Dog Advisory Council has covered these high priority concerns in some detail. I am pleased that the recommendations give strong support to screening programmes including the BVA/KC schemes for hip and elbow dysplasia and syringomyelia and that they suggest ocular examination under the BVA/KC/ISDS eye scheme should be regarded as routine for all dogs used for breeding.
"I am also delighted that the Council has recognised the value of using a reputable puppy contract, highlighting the puppy contract and puppy information pack (PIP) recently launched by the BVA Animal Welfare Foundation and RSPCA. The contract and PIP arm buyers with the knowledge to give themselves the best chance of getting a fit, healthy and happy, well socialised pet to join their household and they have been designed to help good breeders demonstrate the care and attention they have devoted to their puppies' breeding and upbringing.
"We must all continue to work together to address these welfare challenges and keep up the momentum to improve dog breeding."
Veterinary surgeons and veterinary nurses will be able to try their hands at the Royal College of Veterinary Surgeons code-cracking competition at the London Vet Show at Olympia on 24-25 November.
At the RCVS breakfast session on the Friday morning (8.30, part of the Business Stream), President Dr Jerry Davies will unlock the secrets of the proposed new Codes of Professional Conduct for vets and VNs.
To promote this breakfast session, the RCVS is inviting visitors to come to its stand (J90) to solve photo enigmas, using clues provided to decipher a series of words that appear in the proposed new Codes. The winner will be in line to receive a pair of super sleuthing video glasses.
VNs who missed BVNA Congress can also get their hands on a 50th anniversary commemorative chocolate medallion by visiting the RCVS stand.
Coffee and pastries will be served at the morning session on Friday - there's no need to book, just turn up.
Vetoquinol has announced that the 50g pack size of Ipakitine will shortly be replaced by a 60g pot.
The company says this will provide the convenience of a 30 day supply for a 5kg cat or dog who is on 1g/5kg bodyweight twice a day (one level scoop twice a day).
The 60g pot will be available from the end of December. Also at this time, the existing 150g size pot will be replaced by a 180g pot.
The new packaging is more eye-catching, easier to read and gives more description. A 300g pot will also be available in February 2012. Pricing will be in-line with increase in pack size, so proportionally a 20% increase for 20% more product.
Ipakitine is a phosphate binder formulated specifically for veterinary use. It is designed for both cats and dogs and is available as a tasteless powder formulation for easy administration with food.
Pfizer is giving away a free equine weigh tape with every purchase of Equest & Equest Pramox (while stocks last), to help encourage accurate treatment against encysted small redworms this season.
According to the company, Equest & Equest Pramox are the only wormers in the UK that treat encysted small redworm in a single dose. Using a weigh tape to work out their horse's weight will help your clients avoid under dosing, which increases the risk of resistance development.
Pfizer says small redworms are the most common worms found in horses today. They can pose a very serious health risk to horses and it's important for owners to make sure that they are treated properly during the autumn or early winter.
Small redworms can grow up to 2.5cm in length and are thin and reddish in colour. Small redworm eggs are passed in the faeces and then hatch on pasture and continue to develop into more advanced larval stages before being ingested by the horse as it grazes. The larvae burrow deeply into the wall of the gut where they encyst and may account for up to 90% of the redworm burden in the horse1. Encysted small redworm will not show up in a Faecal Worm Egg Count - even if the horse has shown a negative or low count it could still be harbouring several million encysted small redworms2.
Encysted small redworms can remain dormant inside a horse for up to two years, but they usually 'wake-up' in late winter or early spring, developing and emerging from the gut wall all at the same time. In severe infestations mass emergence can lead to a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate3. Young horses of less than six years of age can often be at higher risk of the disease3 but small redworm can cause life-threatening illness at any time of year and in any age of horse.
Ben Gaskell, Pfizer's veterinary adviser said: "Treating encysted small redworms successfully in the late autumn or early winter is important to avoid the risk of larval cyathostominosis. It's important to advise your customers to choose a product that is licensed to treat the worms they are targeting and that they give the correct dose, by weighing their horse beforehand, as this will help preserve the efficacy of the drug used."
Pfizer's Does your wormer measure up campaign is backed with point of sale materials and a media campaign. To receive a free weigh tape, valued at £7 your clients need to buy a tube of Equest or Equest Pramox, fill in an application form and send Pfizer the batch and expiry flap from the pack. Pfizer will then send them a FREE Weigh Tape while stocks last.
For further information contact your Pfizer Account Manager.
References
1. Bairden K. et al (2001) Veterinary Record 148, 138-1412. Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑2423. McWilliam H. et al (2010) International Journal for Parasitology 40, 265-275
The Animal Welfare Foundation (AWF) has unveiled a new brand identity and fresh new website design to kick-start its 30th anniversary celebrations.
According to the charity, market research had shown that most respondents thought its old logo was unrecognisable. The new one aims to strengthen the charity's identity by making it more visually appealing and by representing the wide range of species the charity covers in its research funding, information leaflets and its advice to vets.
The new website remains at www.bva-awf.org.uk and combines the new logo with a fresh design to help guide vets, researchers and the public to the relevant resources and information quickly.
New features include a revised grants section which now includes a list of past and present projects and advice to guide potential grants recipients through the application process. To emphasise the Foundation's reliance on donations and legacies the donation button has been made more prominent and the new site also contains case studies which help veterinary students work through welfare dilemmas.
The charity's unique selling point and strapline 'The charity led by the veterinary profession' is also clearly displayed to further strengthen the AWF brand.
AWF Chair Dr Tiffany Hemming said: "We have tried to make the site as appealing, well-structured and easy to navigate as possible to show off all our areas of activity and to encourage use of our excellent resources.
"In the year of our 30th anniversary I am pleased to have this fresh new image to help us stay in people's minds where animal welfare is concerned, whether it is a veterinary practice wanting to provide clients with easy-to-understand leaflets, a researcher looking for funding or a member of the public who has heard of our initiatives and resources.
"We have more exciting plans in the pipeline to celebrate AWF at 30 so visit the website and look out for more information."
BVA President Peter Jones added: "With a strong new brand and website I hope AWF becomes an increasingly popular destination for vets in particular and for the general public with its simple and practical advice for everyone concerned with animal welfare.
"I also hope that the profession will find renewed enthusiasm for its own animal welfare charity which needs to attract donations to continue its work to promote animal welfare through research, education and debate."