The Veterinary Marketing Association is running a free seminar on Thursday 24th November from 5-7pm for any delegates of the London Vet Show, or those in the vicinity, that feel they'd like to learn about the principles of marketing.
The VMA says that in today's competitive environment, the key to success for a veterinary business is often making oneself heard and standing out above the competition, but questions how many vets are taught any marketing at college or whether marketing is something that most vets just pick up over time?
The VMA's Principles of Marketing seminar will aim to address the basics in marketing, with an emphasis on the veterinary sector. It's taking place at the Hilton Hotel, London Olympia, a few minutes walk from the show.
The VMA has enlisted the services of Paul Fifield (Visiting Professor in Marketing Strategy at the Southampton University School of Management) to deliver the seminar.
This event is open to anyone and entry is free. As spaces are limited to a maximum of 60, registration is strongly advisable. For more information, or to register, please visit the VMA's website - http://www.vma.org.uk/.
The seminar will be followed by a free buffet and time for questions.
Alison (pictured right) was nominated for making a significant difference to the lives of aquatic animals, for creating strong, positive relationships with clients, and for always making a difference through her work as a fish vet.
Kirsty has been nominated for excelling at her clinical work as a small animal vet, co-leading her practice’s environmental strategy and becoming a member of the Vets4Pets sustainability strategy steering group, on which she represents all practice colleagues across the group.
Hannah was nominated for her impressive surgical and clinical skills, enthusiasm and positive attitude.
BVA President Malcolm Morley said: “With over 100 nominations for this year’s Young Vet of the Year award, it was a tough job to select just three vets for our shortlist.
“These inspiring and dedicated finalists are a credit to the veterinary profession, and we know they have shining careers ahead of them. Congratulations to them all, this is a fantastic achievement, and they should be very proud.”
The winner of the award will receive a prize package which includes £1,000 prize money, a year of free BVA membership, a mentoring/engagement opportunity with Zoetis and career development opportunities.
The winner will be announced at the BVA’s Gala Dinner at London Vet Show on Thursday 17th November at Excel London.
Petplan has launched what it says is the biggest advertising campaign in its 36-year history.
The company won't reveal what it's spending on the campaign, but its built around a TV advert (below) being shown on all the major channels throughout January, so certainly a bob or two. The ad features 45 different breeds of cats, dogs and rabbits - representing some of the breeds Petplan has insured over the years.
Simon Masding, head of sales and partnerships at Petplan said: "As the UK market leader, it is imperative pet owners recognise and understand who we are and what we stand for. We want to help our partners educate pet owners not only why pet insurance is so important, but explain why they should choose Petplan over any other provider. In 36 years, there's not an illness or accident that we haven't seen and our new advert dramatises in a charming way the depth and breadth of our breed and claims experience".
As part of the campaign, Petplan is running a 'Guess the Breed' game: correctly identify 10 of the breeds featured and be in with the chance to win a Petplan gilet. To enter, visit www.petplanvet.co.uk
Petplan, the pet insurance provider has been selected as a Which? Best Buy. The independent consumer guide selected Petplan's 'Covered For Life' policy that covers animals for accidents and illnesses, including reoccurring conditions, such as diabetes and glaucoma, year after year, as long as the policy is renewed annually.
Alison Andrew, Petplan's Marketing Manager said: "The Which? report is crucial to being acknowledged as a worthy pet insurance provider. We feel being selected as a Which? Best Buy reflects how we treat our customers by offering excellent customer service, paying claims quickly, discounts on pet products and regular information about pet care through our magazine PetPeople."
Petplan provides insurance cover for dogs, cats, rabbits and horses and is the largest provider of animal health insurance in the world.
The WSAVA is calling on veterinary surgeons around the world and anyone with an interest in veterinary – and human – medicine to sign the petition to ensure access to ketamine in the face of lobbying by some countries, principally China, to have it put under international scheduling.
According to the WSAVA, proposals for international control stem from the misconception that ketamine is merely a 'recreational drug.' The WSAVA says this is inaccurate and devalues its huge contribution to human and animal medicine.
Dr Walt Ingwersen, WSAVA President Elect and Member of the WSAVA’s Global Pain Council, said: "In 2015, the WHO Expert Committee on Drug Dependence (ECDD) stated that the abuse of ketamine does not cause a global public health threat and that control would limit access for those using it as an anaesthetic. This view was confirmed at a meeting of the UN Commission on Narcotic Drugs in March 2016, helped by strong support view from the global medical and veterinary communities. However, China has repeated its view that ketamine should fall under international scheduling and we have no doubt that it will raise the issue again. This mean the risk to ketamine remains."
He added: "Ketamine is a safe anaesthetic which can be used without oxygen, ventilators, electricity and the support systems required for other products, making it the only anaesthetic suitable for both medical and veterinary use in lower and middle income countries. If developing countries were denied access to it, which would be the effect of international scheduling, the effects on veterinary medicine, human health and animal welfare would be devastating."
Dr Ganga de Silva, President of the Society of Companion Animal Practitioners of Sri Lanka, said: "Sri Lanka is a poor country with an underdeveloped veterinary profession. If ketamine was not available, in my opinion, all surgeries would have to cease as almost all of the veterinarians in the country rely on it for anaesthesia. The result would be suffering for animals and it would also seriously impact our ability to control rabies as we would not be able to carry out spay and neuter programs on stray dogs."
Dr Nancy Shaffran CVT, VTS(ECC), President of the International Veterinary Academy of Pain Management, said: “In addition to its use as an anaesthetic agent, ketamine is a critical medication used in the pain management in animals. The mechanism of action of ketamine (NMDA receptor antagonism) delivered as a Constant Rate Infusion has been well established to be effective in the prevention and correction of severe neuropathic pain and spinal cord wind-up. The loss of ketamine in veterinary practice would result in the needless suffering of many patients and we strongly oppose this action. We are very grateful for WSAVA’s efforts to keep ketamine available for our patients."
Dr Walt Ingwersen added: "Ketamine is also used in human medicine as it has a particular value for use 'in the field' - for instance, in treating trauma patients, those with traffic and sporting injuries or affected by natural disasters and conflict. Taking these factors together, it is clear that ketamine is an essential medicine and we are determined to ensure that it remains freely available. We are continuing to harness our global veterinary community to highlight the importance of ketamine because this is a battle our patients can’t afford us to lose. We ask all those agreeing with to sign our petition and help our collective voice grow."
The petition is here: http://chn.ge/1RFSou6.
The WSAVA’s Global Pain Council has produced a range of tools and resources, including an infographic, to support its ketamine campaign. They can be accessed here: http://www.wsava.org/educational/global-pain-council
The VET Festival has announced its speaker line-up for this year's event, taking place on the 3rd & 4th June at Loseley Park in Guildford, Surrey.
The 21 hand-picked speakers include respected opinion formers from across the USA, Canada and the UK who are veterinary specialists and experts in fields including clinical & surgical orthopaedics, soft tissue surgery, medical & surgical oncology, neurology & neurosurgery, minimally invasive surgery & diagnostics, anaesthesia, diagnostic imaging, physiotherapy, sports medicine & rehabilitation, anaesthesia & critical care, nutrition, feline medicine & surgery and practice management & team building.
The organisers say this is a unique and unrivalled opportunity to hear, learn and network with some of the greatest minds in the veterinary world at a dynamic and engaging two-day outdoor conference designed for veterinary surgeons, veterinary nurses, veterinary rehab practitioners, practice support staff, managers and allied veterinary professionals working in companion animal practice.
Internationally-based speakers not available on the usual speaker circuit for primary care clinicians, include:
The 2016 conference will also welcome thought leaders currently practicing here in the UK, including:
There will be a focus on minimally invasive diagnostics and surgery lead by Phillip Mayhew from the University of Davis California and Elise Robertson will talk about minimally invasive endoscopy techniques in cats whilst Michael Kowaleski from Tufts University, Boston, and Noel Fitzpatrick will talk about arthroscopy of joints. There will also be a specific focus on diagnostic imaging with Russell Tucker from Washington State University sharing his nearly 40 years of experience with radiography, MRI and CT. Cancer is a huge area of increased interest in small animal practice currently and will be explored by a world-class team including Julius Liptak, Nick Bacon and Laurent Findji.
The growing importance of practice management and team-building prompted organisers to ask Brian Faulkner from the UK and Ernie Ward from the USA, both internationally recognised leaders in veterinary business training, to set up a mini-symposium in management and motivation. The objective is to keep the lectures practical and give delegates information that they can use every day, not just facts and figures.
Unlike conventional conferences, the VET Festival is staged outdoors in marquees alongside festival food and drinks and companies and organisations showcasing new technologies and products. Organisers say that this unique ‘fresh air’ festival environment creates a relaxed and fun atmosphere which is more conducive to learning and networking. There will be live music on both nights of the Festival with multiple bands contributing to the festival atmosphere, culminating in the ONE LIVE music concert on the final night.
For more information and to register for an early bird delegate discount visit www.vetfestival.co.uk
Intervet/Schering-Plough Animal Health has produced a new medicine record book to help producers effectively document animal health product usage, to coincide with the cattle pneumonia season.
The Resflor-sponsored booklet incorporates space to record all the necessary information to comply with legislative requirements.
Intervet/Schering-Plough livestock veterinary adviser Paul Williams MRCVS said: "If you are in the business of rearing, producing or treating farm animals that will end up as food for human consumption, you must keep a record of any veterinary medicinal product you give or treat them with.
"You must also keep proof of purchase of all veterinary medicinal products and keep all your records for a period of five years. A format for keeping all these records is set out in this book."
To order Resflor medicine record books to give your clients, ring: 01694 731777
Tip 1 – Make sure that pet owners understand the functions of a microchip properlyMichelle says: "Some customers I’ve spoken to wrongly believe that microchips function as GPS trackers. To help manage pet owners’ expectations I always stress the importance of a microchip in lost pet recovery scenarios, where they serve as a permanent form of identification."
Tip 2 – Stress the importance of pet owners updating their contact details with their microchip providerMichelle says: "Pet owners often think that updating contact details with their vet will automatically sync these changes with the microchip database. It’s vital to inform owners that they must separately update their contact information with their microchip database. I’d recommend regularly reminding pet owners to check and update their microchip registration."
Tip 3 – Reassure pet owners that microchips are safe for their catsMichelle says: "I’ve had some owners express worries about allergic reactions or rejection of the microchip by their cat's body. So it’s worth taking the opportunity to dispel this myth during routine wellness exams by explaining microchips are made from inert, biocompatible materials designed to be nonallergenic and nontoxic.
Tip 4 – Make sure to discuss the longevity of microchips with pet ownersMichelle says: Microchips are designed to last the lifetime of the pet without needing a power source and that their functionality can easily be verified during any veterinary visit. If you find an owner expresses concerns about this, you could offer to check the microchip as part of regular health checks to demonstrate its reliability.
Tip 5 – Emphasise how every cat needs a microchip – regardless of age or activity levelMichelle says: "All vets will know even indoor or elderly cats can escape or wander off and older cats can become disoriented more easily. It is worth reminding owners that microchipping is a safeguard, ensuring their pet can be identified and returned home if lost. The new law means that pet owners can also face a large £500 fine if their cat isn’t microchipped."
Tip 6 – Explain how not all microchips are the same and the importance of getting the right oneMichelle says: I often explain that microchips vary in terms of the technology they employ, such as the new 'Thermochip' by HomeAgain that also measures a cat’s subcutaneous temperature. It’s worth talking pet owners through the different microchips available and the database options so they can make an informed choice.
http://homeagain.co.uk/Cats
The new clinic is led by Marie Kubiak, an RCVS Specialist and diplomate in Zoo and Wildlife Medicine and one of only a small number Specialists that are accredited for reptiles, birds, pet mammals, wildlife, zoo species, fish and invertebrates.
The open day offers a chance to see the new clinic, meet the team, find out how it can support your practice and discuss any challenging cases you have.
Light snacks and drinks will be provided.
RSVP: evolutionexoticsreferrals@gmail.com
https://evolutionexoticsreferrals.co.uk
Evolution Exotics Referrals, Tenbury Road, Cleobury Mortimer, South Shropshire, DY14 0AD
Lantra, the Sector Skills Council for environmental and land-based industries, is calling for veterinary nurses, their employers and veterinary organisations to take part in a consultation this winter and help ensure apprenticeships meet their needs.
Jo-Anne Bryan, Project Manager for Apprenticeship Frameworks at Lantra, said: "Lantra is responsible for designing apprenticeships and for ensuring that they meet employers' needs so veterinary practices can continue to benefit from this type of training scheme. The veterinary nursing apprenticeship is now being revised and it is likely that the framework will look very different to the current apprenticeship framework, so Lantra is inviting industry representatives to review and comment on the frameworks that set out what their apprenticeships will involve."
The revision coincides with the introduction of a new national framework for accredited awards, the Qualifications and Credit Framework (QCF). All accredited awards must be either transferred or newly accredited into the QCF in order to be eligible for public funding in 2010 and this includes the apprenticeship framework.
Jo-Anne continued: "We are very aware that the veterinary nursing industry is currently involved with a number of reviews, in particular the review of the Royal College of Veterinary Surgeons (RCVS) Awards in Veterinary Nursing. However, we do still need to review the existing veterinary nursing apprenticeship framework and we are working closely with the RCVS to take the apprenticeship review forward to bring it up-to-date and ensure it is fit for purpose."
"Well-trained veterinary nurses are more important than ever to businesses as they aim to meet today's many challenges. Many businesses offer apprentice places because they understand the benefits that apprentices bring. They are a great way for employers to ensure their workforce has the practical skills and qualifications they need now, and in the future."
The consultation process is starting with an online questionnaire, open now until Monday 4 January 2010, where the qualification aspect of the apprenticeship will be reviewed. The qualifications test the apprentice's knowledge and practical competence and Lantra wants feedback from industry professionals to make sure the framework encompasses the skills required by today's employers.
Jo-Anne added: "These questionnaires will be a great opportunity for industry to let us know what they need from an apprenticeship. But if you can't take part online, there are other ways to get involved as further consultation meetings will take place later this year in various locations across the UK."
For more details on Lantra's apprenticeship reviews visit www.lantra.co.uk/apprenticeships, call 0845 707 8007 or email apprenticeships@lantra.co.uk.
Genitrix has launched a scheme to help vet practices generate revenue through increasing sales of its canine mobility product, C2Collaplex. The scheme offers a money-back guarantee if clients and practices don’t see clear benefits from using C2Collaplex on dogs with mobility problems within a month.
In order to validate the scheme, clients are asked to complete a simple mobility score sheet and return it to the practice one month from the date of their original consultation. If both vet and client agree that C2Collaplex has made no difference, the practice will refund the client and Genitrix will forward on a replacement pack of C2Collaplex.
C2Collaplex, designed to promote the continuation of normal joint function in ageing and less mobile dogs, contains a range of nutritional substances, including Glucosamine HCl, Chronodroitin Sulphate, Vitamin C and Manganese, which help to support the musculo-skeletal system.
In addition, it contains purified Type II collagen which is the major protein of the cartilage in the joints. C2Collaplex is the only veterinary product to provide this protein in a purified form. According to Genitrix, it works by helping to switch off adverse processes and keeps cartilage normal.
In a retrospective study of 100 dogs presenting to practice with mobility problems, C2Collaplex was given as the only supportive agent and over 80% of veterinary surgeons and owners perceived a benefit from its use.
Commenting on the launch of ‘C2Collaplex Money Back Guarantee Scheme,’ Rob Watkins, Marketing Director of Genitrix, said: “The C2Collaplex Money Back Guarantee Scheme offers a win/win. It gives pet owners a well-priced, next generation product, which will help their dog. For the practice, it helps to build a strong revenue stream, with the guarantee of a refund if it fails to help an individual patient.”
For further information on participating, practices should contact Genitrix on 01403 786345.
Petplan has revealed the top 10 most claimed for health conditions in cats and dogs for 2011.
They were:
The new resources include the Equine Veterinary Journal’s (EVJ) publication of BEVA’s Primary Clinical Care Guidelines on wound management in horses together with BEVA’s first ever digital CPD course: 'How to Heal Wounds – a masterclass for vets and vet nurses'.
The new guidelines cover three key areas: wound lavage and topical treatments; wound debridement and closure and therapeutics for wound healing.
Sarah Freeman, who led the project, said: "These guidelines are aimed at the vast majority of our membership who are primary care practitioners. Topics covered are voted for by BEVA’s panel of specialists and represent a benchmark in time against the strength and weakness of evidence that support it."
The wound management guidelines follow BEVA’s recommendations on the safe use of analgesia in horses, which were published earlier this year.
BEVA’s new online course: 'How to Heal Wounds' is aimed at mixed and equine practitioners and veterinary nurses who encounter wounds in horses.
Led by Dr Patrick Pollock BVMS, PhD, CertES(Soft Tissue), DipECVS, FHEA, FRCVS along with teaching from leading names including Professor Derek Knottenbelt OBE, BVM&S, DVM&S, DipECEIM, MRCVS, Dr Dylan Gorvy BSc, BVSc, PhD, CertES(Soft Tissue), DipECVS, and Ms Georgie Hollis BSc it will provide key concepts of wound physiology and introduce new treatment ideas and modalities designed to optimise wound healing.
Tim Mair Chair from BEVA’s Education Committee said: “This course is an absolute masterclass for vets and vet nurses. It contains 12 on-demand recorded lectures, together with the opportunity to attend up to three live discussions with the speakers. The final live discussion will provide the opportunity for the delegates to trouble shoot with our speakers after being able to go and practice the skills and knowledge learnt on the course.”
The course will be available from August 2020. It will cost £65 for BEVA members (£130 for non-members), which includes access to course resources for up to a year – meaning if they can’t attend a live discussion, they can watch it later.
Photo: Dr G Quinn.
The aim of the study was to assess the adverse effect profile of each individual AED by analysing all available data that has been published for each specific AED and then evaluating how reliable the data was. The study was published in BMC Veterinary Research (DOI: 10.1186/s12917-016-0703-y).
To do this the researchers gathered, screened and assessed all the information published in peer-reviewed journals and publications. The individual studies were then evaluated based on the quality of evidence, study design, study group sizes, subject enrolment quality and overall risk of bias. The results, say researchers, now provide a new and more objective insight into the tolerability and safety of the AEDs.
Co-author of the study, Marios Charalambous, said: "We recruited systematic and statistical methods to combine, compare and summarize the results of independent studies and, therefore, create more objective and reliable conclusions based on the current evidence. It was a time-consuming, demanding and challenging process, but we are sure that we provide the clinicians now with essential information which they can use for daily practice."
By reviewing, assessing and untangling the vast amounts of data, the researchers found that much of the evidence for the medical treatment of canine epilepsy was based on subpar reporting of adverse effect and in studies that were below the expected standard. They say that only in recent years can the quality of studies carried out be considered adequate.
Professor Holger Volk, Clinical Director of the RVC Small Animal Referral Hospital and Professor of Veterinary Neurology and Neurosurgery (pictured right), said: "Not only does this study offer a new perspective on the management of canine epilepsy, but also highlights the importance of the need for trials which provide high quality evidence in order to have more reliable and objective results about the safety and tolerability of the AEDs in veterinary medicine."
Dr. Dave Brodbelt, Senior Lecturer in Companion Animal Epidemiology, added: “This is a valuable addition to the body of literature on canine epilepsy, highlighting safety issues and adverse events related to its management and adding further depth to the evidence base relevant to practicing vets."
The Royal Veterinary College has opened a new specialist ophthalmologist service at the Queen Mother Hospital for Animals (QMHA) in Hertfordshire.
According to the College, the service is equipped with the most up-to-date and state-of-the-art equipment available and will also benefit from the on-hand support of leading edge veterinary care at Europe's largest small animal hospital.
The RVC says all ophthalmology cases will be supported by dedicated anesthesiologists, whilst on an individual case basis the ophthalmologists will draw upon the expertise of specialists in imaging, oncology, neurology, emergency and critical care, internal medicine, dermatology, soft tissue and orthopedic surgery.
The following services will be available to all species on referral:
Rick F. Sanchez, who heads up the new service, holds a Diploma from the European College of Veterinary Ophthalmologists (DipECVO) and is currently the only Ophthalmology Diploma holder working in a UK university. In his new role Rick will be sharing his expertise gained from the 3 years intensive specialist training and 7 years in dedicated specialty practice with both undergraduate and postgraduate students at the college in a teaching role alongside his clinical and research responsibilities.
Rick said: "Returning to academia has been the realization of a long held professional dream and to do so by becoming part of the Royal Veterinary College has been a privilege and an honour. The superb team of specialists and dedicated nurses already established at the RVC creates a perfect environment to exercise clinical excellence and offer our animal patients the very best care we strive to provide as specialists.
"In addition, I see the creation of the new Ophthalmology Service as the final piece of the puzzle within the wide array of clinical expertise offered at QMHA. In my opinion it is this wide array of expertise that makes the QMHA at the RVC a leading centre for clinical, teaching and research excellence in veterinary medicine in the UK."
For more information please visit: http://www.rvc.ac.uk/QMH/Specialities/Ophthalmology.cfm
Diagnostic imaging company BCF Technology is inviting veterinary surgeons to apply for a job as Clinical Manager by submitting a 2 minute video outlining why they would like to work for the company.
BCF Managing Director Gavin Mitchell said: "We are looking for somone with a real passion for imaging and desire to help improve the quality of veterinary imaging. Part of the role will involve presenting clinical learning videos, so we thought it would be a fun way to approach the recruitment process with candidates sending in their own home-made videos. So get creative and you could come and work with us and help vets learn more about 256 shades of grey."
BCF in-house vet Kimberly Palgrave said: "This role is a great opportunity for a vet wanting to help others to improve their confidence and skills in using ultrasound and X-ray, it is a hugely rewarding role. It is also a very diverse role as BCF is a worldwide company. BCF approaches everything in a fun, innovative way, including the recruitment process."
BCF Human Resources Manager, Kim McLean, said: "As we are offering a job role that is quite unique, we thought we would approach advertising the job in a bit of a non-conventional way as well. We hope that candidates will take on the challenge and that we will receive some interesting video applications for the role.
To help potential vets learn more about the role and what it is like to work for the company, BCF has created a video which gives an overview of the business, has some comments from its staff and even has a rap about the company at the end performed by Tom from the Purchasing Department.
For more information about the job, visit www.bcftechnology.com/about-us/bcf-careers
Axiom Veterinary Laboratories is launching MiLab, a new range of in-practice analysers at the BSAVA Congress.
Axiom says the range will be supported with a comprehensive range of additional services, from installation and training through to technical support and maintenance.
Martyn Carpenter, Managing Director of Axiom Veterinary Laboratories said: "An increasing number of UK veterinary practices are opting to carry out a higher proportion of laboratory testing in-house but, in order to do this successfully, they need equipment which is reliable, cost-effective and easy-to-use. Two products in the MiLab range will be showcased at BSAVA, both of which have been selected following extensive validation and correlation testing in Axiom's veterinary laboratories."
The two new products are:
Martyn said: "Investing in significant new equipment is always challenging for practices and we have spoken to many over the last 18 months to understand their experience of and current requirements for in-house analysis and, in particular, the level of support they receive. Practices working with us can be confident that we are offering the very latest in analyser technology, which has been tested rigorously for reliability, economy and ease of use. They can also feel secure in the knowledge that we provide a high level of service and support, delivered by our own highly skilled laboratory technicians."
For more information, contact Steve Clarke at Axiom on 01626 357756.
A special interest group has been established for vets, veterinary nurses and chartered physiotherapists interested in the rehabilitation of diseased and injured animals. 'Physiovet UK' aims to provide practical training in the field of veterinary rehabilitation and pain management.
The group's inaugural CPD meeting takes place on Wednesday 20th May this year in Cardiff and will be led by specialist in small animal surgery (orthopedics) Steve Butterworth and veterinary rehabilitation specialist Lowri Davies. Sponsored by Hill's Pet Nutrition and Merial Animal Health, the meeting will cost £80 for members or £100 for non-members (ex VAT) for the day long event. Membership of the group costs £50.
Lowri Davies, a founder member of Physiovet said: "At this first meeting, the focus is on helping to develop a protocol for diagnosis and management strategies for conditions of the hock, shoulder and lumbosacral cases. Practitioners will recognise that these are commonly occurring conditions that are often managed conservatively but treatment need not stop with a prescription of 'rest'. We will be describing a range of active interventions that build strength, flexibility and general fitness appropriate to lame animals to help restore function and mobility."
For a downloadable registration form for the event, to join as a member or for further information about the group visit http://www.physiovet.co.uk/. Places at the meeting can also be booked by calling 01626 867614 or by contacting kathrin@linhayvet.co.uk.
CVS says the use of ear cytology in OE is beneficial, both as a diagnostic and to evaluate the response to therapy.
However, in 2019 the company looked at 26,269 of its patients and found that ear cytology was only being used in 19.2% of cases, in line with the rest of the profession.
Only 11% of cases were being provided with in-house point-of-care cytology, whilst 8.2% had it performed externally.
80.8% of patients with OE were being prescribed antibiotics without cytological support, with 5% of these the highest priority critically important antibiotics (HPCIAs).
This low level of cytology use in primary care was suspected to be a major contributory factor to the significant use of unnecessary antibiotics.
To support its practices, CVS first looked at the barriers to performing ear cytology interventions, which were identified as a lack of confidence in using the microscope (particularly focusing on x100 and identification of pathological events), a perceived lack of time, insufficient or poorly working equipment, a lack of access to equipment, and the perception that cytology does not change the treatment choice or outcome.
As a second step, a minimal list of cytology equipment was developed to ensure that all sites had the right kit.
New equipment was then supplied to a practice if it did not meet minimum standards.
The company then produced education and resource materials, including new guidelines, imagery and video guides, to upskill both its vets and nurses.
The training focused on: equipment maintenance, cleaning and troubleshooting, how to use the microscope – including x100 magnification and the slide oil immersion technique, how to identify pathological changes, and time management to get a consultation done – including swabbing, microscope analysis, diagnosis and client consultation.
Each site was then provided with its own data, so that it could monitor progress.
Elizabeth McLennan Green, CVS Clinical Director for the North, said: “One of our goals with this project was to minimise the number of antibiotics prescribed without associated diagnostics, and to use ear cytology to guide therapy and response to treatment for the benefit of our patients and clients.”
“We know that low ear cytology interventions are an issue across the profession. We wanted to do better. So ear cytology has been our first and longest running clinical improvement project.
"We’re thrilled with the brilliant results our colleagues are now achieving.”
There's a video presentation about the project here: https://vimeo.com/875515008/bdc3ee5920
Photo: Emily Spencer, Head Vet at Castle Vets
To meet market demands and ensure that their customers comply with regulatory requirements, British manufacturer Labcold has released the first models in a new range of vaccine and pharmaceutical refrigerators designed specifically for this use from the ground-up. The company says more models will be added to the range over the next 12 months.
When storing temperature-sensitive vaccines and pharmaceuticals, Veterinary Practices need to ensure compliance with an ever-increasing burden of legislation, regulations and guidelines, such as the latest VMD Code of Practice, (Oct 2007). The BVA Good Practice Guide - Standard Operating Procedure 04 on the storage of medicinal products in permanent premises says as follows:
Refrigerated storage must:
Although this guidance stops short of specifically excluding the use of domestic refrigerators, Labcold says professional products are more appropriate since they are built specifically for vaccine and pharmaceutical storage. Labcold refrigerators all fully compliant and have locking doors plus a host of handy options including capacity, glass doors and a new divided-drawer system.
Robin Gregson, Sales & Marketing Director at Labcold said, "Our whole product range is constantly being updated to ensure that we provide our customers with market-leading solutions. Many previous pharmacy refrigerators have simply been modified designs of domestic fridges, whilst our new range, the result of three years work, is one of the few on the market to be designed specifically for pharmacy use from the ground up."
For full information on all Labcold products, including portable refrigerators suitable for farm vets please visit http://www.labcold.com/ or contact sales@labcold.com / Telephone 0870 3001001 for a free copy of the latest Product Guide.
CEVA Animal Health has announced that its live enzootic abortion vaccine, CEVAC® Chlamydophila, now has an added benefit. It can be used simultaneously with the only available toxoplasmosis vaccine. According to CEVA, infectious abortion, particularly enzootic abortion (Chlamydiosis), has been known to wipe out up to 50% of lambs. Strategic use of CEVAC® Chlamydophila, a live enzootic abortion vaccine, can not only prevent abortion but can also control excretion and the threat of infection.
The company says: "CEVAC® Chlamydophila makes practical and economic sense. A vaccination every four years will help your clients’ flocks remain chlamydiosis-free and the cost of treatment should work out at well under 75p per sheep per year. This is a tiny investment for your clients, to prevent the financial loss of an abortion. The fact that the product can now be used on the same day as the toxoplasmosis vaccine means that is now one of the most convenient and affordable methods currently available."
Ideally routine preventative measures should be taken prior to mating and when new sheep are introduced to the flock, to ensure abortion and infection rates always remain as low as possible.
All animals should be vaccinated in the first year, with replacements being vaccinated from six months of age, at least four weeks prior to tupping.
CEVAC® Chlamydophila is quick and easy to administer, using the special, multi-dose injector gun. One bottle of vaccine contains enough for 20 doses.
For further product information contact your local CEVA representative or CEVA Animal Health Ltd, 90 The Broadway, Chesham, Bucks, HP5 1EG or visit the website at http://www.ceva.uk.com/
The new ISFM Academy of Feline Practitioners is a body of dedicated veterinary surgeons from all over the world who have further qualifications in feline practice or medicine, or have specialised in disciplines that complement the focus of ISFM.
Members will have the opportunity to discuss publications, investigate cases with colleagues, collaborate on research, talk about developments, and forge links between themselves. The charity says it will be a forward-thinking coalition that will actively seek to advance developments in medicine. Any vet that meets the requirements of the academy can join.
To complement the veterinary expertise in the Academy of Feline Practitioners, the charity has also developed the iCatCare Feline Wellbeing Panel. The panel is an international coalition of experts who come from different professional backgrounds but who all specialise in some form in the mental wellbeing of cats.
The purpose of the panel is to help those working and caring for cats in all the various settings to understand their behavioural, emotional and cognitive capabilities and needs in order to be able to promote their mental wellbeing and ultimately protect their welfare.
Such settings include people’s homes, in catteries, in veterinary clinics, and in homing centres and on the streets. Through the sharing of initiatives and information in a confidential space, iCatCare says this will be a collaborative effort that will advance the accepted understanding and common practices in a way that would be impossible to do individually.
CEO, Claire Bessant (pictured right) said: "By working together, gaining input from great people and enabling all those who work with cats to grow their expertise, iCatCare can deliver on its mission to create a world in which each cat’s life experience will be as good as it can be’. For more information about how to join the ISFM Academy of Feline Practitioners, visit: https://icatcare.org/veterinary/isfm/isfm-academy. For more information about the Feline Wellbeing Panel, visit: https://icatcare.org/about/our-expert-panel
The nominations allow practices to recognise someone at their workplace who has helped to hold up morale during a time when practices are facing unprecedented staffing and financial issues, and have taken it upon themselves to foster a positive work environment.
The Practice Wellbeing Star nominations were originally launched to accompany the Practice Wellbeing Awards, which have been cancelled this year because of the pandemic.
Liz Barton, SPVS representative on the Mind Matters Taskforce (pictured right), said: “With great regret we have had to postpone the Practice Wellbeing Awards as we recognise that practices may neither have the time nor resources right now to go through our comprehensive application process. However, there is still definitely a place for recognising those individuals who are going above-and-beyond to help their colleagues navigate their way through these difficult times.
"Nominating a team member is a great opportunity to discuss with your team and reflect on the positive things that are happening, and to nominate one person who has been particularly invested in contributing to creating positive team culture.
"The Practice Wellbeing Star nominations are open to all veterinary practices, and teams, including those working in universities, industry and business.
“We look forward to receiving your nominations and celebrating exceptional individuals who are committed to improving the mental health and wellbeing of their colleagues.”
Members of the veterinary team who are nominated for as a Practice Wellbeing Star will receive a certificate in recognition of their colleagues’ appreciation of their achievements.
Recipients of the certificate will also be entered into the prize draw for a pair of tickets to attend the joint SPVS and Veterinary Management Group Congress in January 2021.
Further information on how to nominate is on the Vet Wellbeing Award website at: vetwellbeingawards.org.uk/practice-wellbeing-star/
The closing date for Practice Wellbeing Star nominations is Friday 20 November 2020.
Merial Animal Health has revealed the latest MOO test figures which suggest that the productivity of four out of five UK dairy herds is compromised by high levels of gutworm.
The company says it has been helping dairy farmers to assess the level of gutworm challenge in their herds since 2009 by supporting and promoting MOO tests. The test measures the level of antibody to gutworm (Ostertagia ostertagii) that is present in a bulk milk sample and can determine if the herd has been exposed to low, medium or high challenge.
Data from five years of MOO tests shows that whilst there was a steady reduction in the number of herds with a high challenge between 2009 and 2013, the figure rose in 2014. In 2009, 93% of herds tested high and by 2013 this had fallen to 71% but this rose again to 88% last year.
Merial says that whilst these figures show an overall reduction in challenge since 2009, levels of gutworm across the UK dairy herd are still very high. Those animals affected will suffer from the negative impact of a parasite burden on productivity and fertility.
Between 2009 and 2014 nearly 900 dairy herds across the UK have been tested. During that time several counties had significant numbers of herds with high gutworm challenge results. This included Cheshire (85%), Cornwall (93%), Cumbria (91%), Dyfed (92%), Lancashire (90%), North Yorkshire (83%), Shropshire (86%), Somerset (86%), and Staffordshire (83%).
Sioned Timothy, veterinary adviser for Merial Animal Health, said: “Gutworm can significantly reduce the productivity of the herd. Although adult dairy cows develop immunity to gutworm that makes them resilient to outward clinical signs of infection, it does not prevent them from becoming infected with Ostertagia ostertagi. This parasite burden can reduce milk yield by as much as 2.6 litres per cow per day1”
She continued: “Gutworm may also have a negative impact on fertility. Removing damaging gutworms from dairy cows may improve their fertility and has been linked to reduced calving to conception intervals and improved conception rates2 to levels comparable with animals without a gutworm burden.
"Calving is another key period in the production cycle. Optimising cow and heifer management during this period is critical to the animal’s health and productivity throughout the subsequent lactation. Cows treated for gutworms around the time of calving have been shown to increase their grazing time by almost an hour compared to untreated cows3. Improved appetite and higher dry matter intake helps cows to bridge the energy gap; maximising their production, and reducing the time it takes to get them back into calf4.”
The MOO test figures show that the UK dairy herd continues to be affected by high levels of gutworm challenge. At a time when maximising productivity is vital to dairy business success, farmers should seriously consider testing their herd this autumn and develop a treatment plan with their vet or animal health adviser based on the result.”
MOO tests will be available in autumn 2015. The results of MOO tests are sent to both the farmer and their vet or animal health advisor, to enable them to determine the best course of action and treatment.References1 Reist et al, Effect of eprinomectin treatment on milk yield and quality in dairy cows in South Tyrol, Italy. Veterinary Record 2011 168, 484-487 Vet Rec 2002151:377-3802 McPherson et al. Proceedings of the American Association of Veterinary Parasitologists. 44th Annual Meeting, New Orleans, Louisiana, USA, 1999 Abstr. 28.3 Forbes et al. Behavioural mechanisms underlying production responses in dairy cows treated with eprinomectin. 19th WAAVP Congress 2003, New Orleans4 Sanchez et al. The effect of eprinomectin treatment at calving on reproduction parameters in adult dairy cows in Canada. Preventative Veterinary Medicine 2002 56:165-177