Bayer Animal Health has doubled the number of pipettes in its Advocate all-in-one flea, worm and mite spot-on to provide an additional range of six-month treatment packs for cats and dogs.
Bayer says the doubling of the number of pipettes in a…
The latest addition to the Tracer® Advance microchip practice support package is a free story book, designed specifically to entertain and educate children in the waiting room, but also to serve as a timely reminder to pet owners of the need to have their…
Bayer Animal Health has launched Renalzin®, a feed additive for the management of Chronic Renal Disease (CRD), the leading cause of morbidity and mortality, especially in older cats1.
One-third of all cats over 15 years of age have CRD2, but the…
Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its market-leading wormer, Drontal.
Running from Monday 16 February to Friday 20 February, the pet clinic will feature TV vet Emma Milne advising viewers on the health…
Bayer has introduced a new microchip scanner which is capable of reading all chips, including encrypted ones.
The company says the new Tracer Advance Isomax V scanner offers exceptional reading distances of more than twice those of other scanners on the…
New Horse Passport Guidelines come into force from 1 July 2009 which will require horses to be microchipped. However a recent poll on Horse & Hound Online has revealed that 75 per cent of those questioned were unaware of the new microchip legislation…
A donation of 200 Tracer microchips by Bayer is helping to save one of the world's largest and rarest species of frog against extinction. A deadly fungal disease, responsible for decimating global amphibian populations, is threatening the last known wild…
Bayer Animal Health has signed a sponsorship deal with the celebrated series The Dog Whisperer on Nat Geo Wild and committed to a wide-reaching TV advertising campaign to promote Drontal.
The sponsorship agreement covers series 5 of The Dog Whisperer…
Bayer Animal Health is currently sponsoring GMTV's Pet Clinic feature to promote its wormer, Drontal.
Running until Friday 19 February, the All About Pets short programmes feature TV vet Emma Milne who will be advising viewers on a variety of topics…
Bayer Animal Health reports that sales of Drontal have achieved double digit growth following the company's recent advertising campaign.
The company says its marketing push has been so successful that 83% of cat and dog owners now name Drontal ahead…
Bayer Animal Health has launched four short youtube films about parasites, fronted by celebrity veterinary surgeon, Scott Miller.
The press blurb says the films "will provide pet owners with an amazing and educational journey into the world of parasites…
Bayer Animal Health has extended the range of Baytril presentations with the introduction of a new 250mg Baytril Flavour Tablet, for the treatment of enrofloxacin-sensitive bacterial infections in large breeds of dog.
One Baytril 250mg tablet contains…
Bayer has unveiled a major TV marketing campaign to promote Drontal.
An advertising campaign featuring the Drontal Schnauzer will run for two months. In addition, the company is sponsoring the TV series The Dog Whisperer, which is due to be aired from October…
Bayer Animal Health has obtained two new licensed indications for its antiparasiticide, Advocate.
The first is that the product is now licensed for the treatment of Crenosoma vulpis using a single dose. The second is that in addition to the existing treatment…
Bayer Animal Health has announced that its parasiticide - Advocate Spot-On Solution - is now licensed to be used weekly, and for a prolonged period of time, in severe cases of demodicosis in dogs.
According to the company, recent work carried out…
Bayer Animal Health has re-designed Drontal Cat and Drontal Cat XL tablets from a round shape to a smaller ellipsoid one, in order to make worming an easier process.
Bayer's Drontal brand manager Dan White said: "Market research conducted among…
Bayer Animal Health has taken over the marketing and sales of the antibiotic Nisamox (tablets containing Amoxicillin and Clavulanic Acid), from Fort Dodge Animal Health.
Under the new arrangement, the design of Nisamox tablet packaging will change to…
For the first time ever, an educational advertisement about the importance of worming cats and the availablity of spot-on treatment, is to be broadcast on TV.
The advert has been produced by Bayer Animal Health, makers of Profender Spot-on, with the aim of…
Bayer Animal Health has announced that following the success of its educational TV advertising campaign, which ran earlier this year and promoted the need to worm cats, a second advertising campaign will now run in September.
Bayer (makers of Profender…
Bayer Animal Health has launched a next generation fluoroquinolone antimicrobial - Veraflox (pradofloxacin) - for the treatment of bacterial infections in cats and dogs.
Bayer Animal Health's marketing manager Dr Markus Edingloh said: "Veraflox, with…
Bayer Animal Health has launched a new version of Drontal which is presented as a bone-shaped tablet.
The company says that this is the UK's first worming tablet shaped like a bone, and that the product is designed to help improve client compliance.…
Bayer Animal Health has announced that it will launch Seresto, a new POM-V collar for cats and dogs that kills fleas and repels and kills ticks for up to eight months, in March.
According to Bayer, Seresto is the first treatment to provide repellency against…
Research commissioned by Bayer Animal Health has revealed that dogs really do look like their owners.
The research, which is being used to promote Drontal Bone, the company's new bone-shaped wormer, was conducted amongst 3,000 British dog-lovers. It…
Bayer Animal Health has announced the launch of a new campaign which plays on our anthropomorphic nature to drive owners into practice for worming.
As part of the campaign, the company has enrolled the behaviour specialist and author Sarah Whitehead…
Bayer Animal Health, makers of Profender, has launched a campaign to reignite the age-long debate, 'Cats vs Dogs', to highlight the importance of protecting cats against intestinal worms.
Aiming to spark discussion between pet owners and vets…