The British Veterinary Association has reacted to the Comprehensive Spending Review announced by the Government.
BVA President, Harvey Locke said: "Clearly this is a substantial hit on Defra's overall budget but there are some elements to welcome.
"We are pleased with the commitment to protecting the science base and Defra's clear focus on tackling TB and we await with interest future announcements on how the Government plans to introduce responsibility and cost sharing.
"However, the Government has put a lot of emphasis on securing flood defences within Defra's budget and we remain concerned that other crucial animal health and welfare issues could be further squeezed in this massively reduced budget.
"The BVA will continue to champion these health and welfare issues to ensure they remain a priority for the Department."
Horiba Medical has announced the addition of the Dr. Fritz Video-Compact-System for veterinary endoscopic applications to its range of animal healthcare products. According to the company, the system is suitable for everyday small animal practice and includes a base unit and video otoscope attachment with a range of accessories for various applications.
Both the 1/3" CCD video camera and cold light source are combined in one solid and easy to operate unit, whilst the single cable technology enables the transfer of clear, magnified endoscopic images to the monitor. The camera can also be used independent of the light source and combined with a standard microscope to display urine, haematological and cytological slides. The single cable technology is facilitated by the TWIN Lock connection which enables the cable to be connected to the endoscopes with a secure bayonet lock. Offering high mobility and flexibility during examinations, the single cable makes the examination of agitated and moving animals easier.
The Dr. Fritz Video-Compact-System includes a complete set of equipment for all otoscopic examinations. The 90° video otoscope attachment can be combined with six different examination sheaths, permitting the examination of ears, oral cavity and teeth. The combined suction and irrigation sheath enables the flushing of inflammation from the ear under visual control prior to topical treatment. Horiba says that with the working sheath, removal of foreign objects, biopsy and even dental examinations of smaller animals such as rodents is much faster, easier and more secure when following the enhanced visual display.
Optional endoscopes are also available for the Dr. Fritz Video-Compact-System, expanding the possible applications by adding rhinoscopic, bronchoscopic, cystoscopic and gynaecological functionality.
Horiba will be exhibiting the Dr. Fritz Video-Compact-System at the London Vet Show at Olympia, 22nd to 23rd October 2010, on Stand M4.
Abbey Veterinary Group in Chaddesden, Derby has won a dental x-ray system worth £2,500 in a prize draw held by Pedigree.
The competition aimed to encourage veterinary practices to sign up for the inaugural Oral Care Month which saw 1109 clinics educating dog owners on the importance of regular dental care.
Clive McPherson, veterinary partner at Abbey Veterinary Group, said: "We were extremely pleased to hear that we had won the dental x-ray system. We had been planning to upgrade our dental facilities and this was one item that was high on our wish list. The new machine will enable us to carry out our dental work to a higher standard and will be of use in other maxilla facial problems. We expect it to be used daily and we are very grateful to Pedigree for its very generous prize."
BCF has announced upgrades to the Easi-Scan bovine ultrasound scanner which include improved image quality and additions to the BCF Universal Googles (BUGs) range.
The BUGs range now includes a new LCD model and a monocular version. According to the company, the LCD version provides a softer, more familiar image and considerably lower price, while the monocular version is ideal for the small percentage of people that struggle to see a single image in a binocular style goggle.
John Dawson from Willows Veterinary Group, Cheshire said: "The LCD BUG has a softer image which I prefer. They give more differentiation of echogenic grading allowing more detail to be seen. When I first used them I thought they were going to be more expensive, but to get a better image at a lower price I was astonished."
Gavin Mitchell from BCF said: "These new product developments for Easi-Scan and BUGs are a great illustration of how we are committed to responding to our customers' feedback, opinions and recommendations. At BCF, we design, develop and manufacture our own equipment. It is so important to continually work closely with our customers, to continue to create world-leading ultrasound equipment."
For more information visit www.bcftechnology.com
Ceva Animal Health is joining forces with Dog's Trust to carry out a radio campaign to educate owners on the importance of preparing their pets for the firework season.
The series of interviews - which will go out on both BBC and local radio on Tuesday 26 October - will cover the precautions that owners can take to help, comfort and reassure their pets while fireworks are going off, together with the benefits of using the leading veterinary behaviour products, DAP and Feliway. Chris Lawrence from the Dog's Trust and Lucy Brett, key account manager for charities at Ceva will be interviewed during the campaign, which will advise owners to seek further information from their local veterinary practice.
For further details on the radio campaign, please contact your local Ceva Animal Health representative or call 01494 781510.
Horiba Medical - UK has launched MLT-Diode Laser Systems, specifically designed for veterinary use, as part of its portfolio of animal healthcare products.
According to the company, the MLT-Diode Lasers are highly versatile and can be used in a variety of veterinary applications including surgery, endoscopy, dentistry and irradiation.
The two models, the MLT-Diode Laser Classic and Premium, both feature touch screen controls and are adaptable to each users individual preferences. Designed with small animal practices in mind, the Classic has a performance out-put of 8 watts whilst the more powerful Premium model is for equine medicine with an output of 15 watts. The system is mounted on a mobile cart with a protection case, allowing the whole system to be moved between treatment rooms and enabling near patient application.
Horiba Medical will be exhibiting the MLT-Diode Laser Systems at the London Vet Show at Olympia, 22nd to 23rd October 2010, on Stand M4.
Following last weekend's Mail on Sunday revelation that a number of well-known organisations have been routinely serving meat from animals which have not been humanely slaughtered, the BVA has written to the companies involved, both to express concerns about animal welfare and to renew calls for clearer labelling.
The Mail on Sunday found that meat slaughtered under certain religious rules without pre-stunning (including kosher and some halal meat), is entering the mainstream food chain without being labelled as such. The investigation found that the meat is being used in schools, hospitals, pub chains and sporting venues.
The investigation follows news reports that GateGourmet, one of the largest airline caterers, is considering making the majority of its meals halal.
The BVA is concerned that consumers are confused by existing food labels and supports moves by the European Parliament to introduce mandatory labelling of meat from non-stunned animals, including use of the meat in other products. The BVA also supports the concept of one clear EU-wide label that would indicate higher welfare throughout the food chain.
Professor Bill Reilly, President of the British Veterinary Association, said: "Whilst we understand the need to respect religious freedoms the BVA believes that all animals should be stunned before slaughter to ensure the highest possible welfare for the animals.
"The exemption for religious slaughter should therefore be kept to a minimum. Meat from animals slaughtered according to these religious rules should not used in the mainstream market, particularly if it is not labelled as such.
"Earlier this year the European Parliament voted in favour of the compulsory labelling of meat from non-stunned animals and the British Veterinary Association strongly welcomed this move.
"We believe that consumers do want to make choices based on higher animal welfare and not cause unnecessary suffering. They should have the right information to make those pro-welfare choices."
Bayer Animal Health has obtained two new licensed indications for its antiparasiticide, Advocate.
The first is that the product is now licensed for the treatment of Crenosoma vulpis using a single dose. The second is that in addition to the existing treatment of Angiostrongylus vasorum claim, Advocate is now indicated for its prevention, using monthly spot-on applications.
This comes at a time when, according to Bayer, independent market research shows that vets are diagnosing Angiostrongylus vasorum at an increasing rate. Figures for 2010 place the incidence of vets who have confirmed cases at 37%, more than double the 16% confirmed in 2008, with a further 19% of vets reporting suspected cases.
Bayer is also stepping up its 'Be Lungworm Aware' consumer campaign, with the addition of a local and national radio campaign throughout October. The public information style advert will warn owners of the dangers associated with the parasite A.vasorum, and urging them to stay vigilant for signs their dog may be infected.
Veterinary staff can also direct clients who wish to learn more about lungworm to http://www.lungworm.co.uk/.
For more information on Advocate, please contact your sales representative or telephone Bayer on 01635 563000.
The Dogs Trust has released the results of its 2010 Stray Dog Survey, which shows that 51% of stray dogs picked up by local authorities in the UK were reunited with their owners.
According to the charity, this compares with 42% last year and is only the second time the figure has gone through the 50% barrier since survey records began in 1997.
Where the method used to return stray dogs was identified, the proportion of dogs returned through microchipping was 35% - up from 31% last year.
Dogs Trust is repeating the call for the introduction of a compulsory microchipping system for all dogs in the UK. It believes this will help reunite even more owners with their lost pets, trace abandoned pets back to irresponsible owners and ultimately reduce the number of healthy dogs unnecessarily put to sleep in the UK.
The annual Stray Dog Survey, conducted by GfK NOP on behalf of Dogs Trust, shows an overall increase in instances of straying from 107,228 to 121,693. However, taking into account the number of dogs reclaimed or returned to owner (45,329 in 2009 and 61,908 in 2010) we can estimate that this year the number of dogs actually abandoned (approximately 59,785) as opposed to being wanted pets that simply strayed has fallen by 3%.
There has been a considerable decline in the number of dogs being put to sleep by Local Authorities due to ill health, aggression (under the Dangerous Dogs Act) or simply for want of a home. Down from 9,310 in last year's survey to 6,404 this year. Dogs Trust is delighted at the progress Local Authorities have made in bringing down these numbers and their efforts in rehoming and returning so many dogs to their owners.
Dogs Trust Chief Executive Clarissa Baldwin said: "Dogs Trust is encouraged to see that although the instances of straying in the UK has increased in the last two years, the percentage of these dogs being reunited with their owners has increased and, more importantly, the numbers being put to sleep has fallen drastically.
"We are delighted to see that microchipping is having a serious impact on the stray dog situation in the UK. Dogs Trust runs subsidised microchipping campaigns across the country and in particular those areas with the biggest stray dog problems. A compulsory microchipping system would undoubtedly improve the situation further."
Dogs Trust says the introduction of compulsory microchipping would:
CFH Docmail, a traditional print and posting service that you manage entirely online, has introduced personalised colour postcards to its range.
Docmail mailings - whether a single letter or a personalised mailing to thousands - are written and created on-line by the originator, sent electronically to Docmail where they are printed and delivered via CFH's own Downstream Access (DSA) facility.
Whether for appointment reminders or other practice messages, the remarkable thing about this service seems to be the price: from 27p plus VAT for A6 colour postcards printed on both sides, including production and postage. The postcards can either be designed via a template on the Docmail website, or you can upload your own artwork. There's no minimum order, and Docmail mails the personalised cards out on a two day standard delivery to the address database that you provide.
Dave Broadway, managing director of CFH Total Document Management, creators of Docmail said: "Postcards are of course an established means of communication. What's different about Docmail is that production and mailing costs are considerably cheaper than traditional methods.
"Our user friendly website is quick and easy to navigate, and you have total control over the contents of your mailing."
Fraser Robertson, Financial Director of Docmail customer Eye Tech Group said: "We've been using Docmail for our regular mailings for some time now, and the introduction of postcards will be invaluable for our appointment reminders. We estimate that Docmail is saving us over 60p per letter and crucially is also freeing up administrative time."
For more information, visit: http://www.cfhdocmail.com/vets/index.html
Genitrix has launched Dentagen toothpaste which, the company says, uniquely both cleans teeth and inhibits the formation of plaque.
Dentagen toothpaste is based on RF2, a plant extract, which is clinically proven to inhibit the formation of dental biofilm or plaque. It has been formulated to a dentrifrice abrasivity (RDA) index of 34 to ensure that it removes plaque while causing no damage to the enamel layer of the teeth. The toothpaste is packaged with a free finger-brush to help introduce the pet to having its teeth brushed. It costs £5.50 for a 70g tube.
The toothpaste completes the range of Dentagen health products - the fastest growing dental products in the UK (according to GFK data in May 2010).
Genitrix says Dentagen is the only veterinary dental system to combine a procedure carried out in practice with a variety of aftercare regimes to ensure owner compliance. In 2008, Genitrix launched the Dentagen plaque protection system. It consists of a RF2-impregnated wax provided to practices in a syringe and applied to the gingival layer and the buccal area of teeth of dogs or cats at the end of dental procedures. Pet owners then maintain the protective coating by using the new Dentagen toothpaste or other products in the range - either the RF2-impregnated vegetable-based palatable Dentagen chews or Dentagen Aqua, a palatable liquid containing RF2, which is added to a pet's drinking water on a daily basis.
Rob Watkins, Genitrix' Marketing Director, said: "Brushing has long been recognised as the 'gold standard' when it comes to dental health care so we felt it was important for the Dentagen range to include this option. Regular brushing makes a significant contribution to the maintenance of oral health and the RF2 in the Dentagen toothpaste actually suppresses plaque formation between brushing which is a further benefit. It sets a new efficacy standard for pet toothpaste.
However, while many owners understand the importance of dental health, many of them find actually brushing their pet's teeth difficult - especially those with cats. This is why the Dentagen range includes a variety of options. It enables pet owners to select the method that is right for them and their pet and thus maximise the likelihood of their compliance with a good preventive health regime."
Animal training and behaviour experts have joined forces to try and end bad practice by poorly trained individuals.
The Animal Behaviour and Training Council is being launched to regulate the education and training of those working in the animal behaviour modification sector.
The new organisation brings together leaders in the veterinary, welfare, rehoming, animal training and behaviour therapy fields. It aims to set standards for the knowledge and skills required to be a recognised professional.
The agreed standards will be used to assess the competency of practitioners before they are included on the Council's national register of animal trainers and behaviour therapists. The details will be publicly available to help people to find an appropriate expert.
The standards will also help those seeking a career in animal behaviour or further developing the skills of those already practicing the profession.
Council chairman David Montgomery said: "Regulation of this industry sector is long overdue. The formation of the council has been met with widespread enthusiasm and support from professional organisations both in the UK and overseas."
Organisations represented on the Council already include major charities such as RSPCA, Guide Dogs and The Blue Cross, with interest being expressed from organisations in Europe, Australia and Brazil.
Senior lecturer in companion animal behaviour and welfare at Bristol University Dr Rachel Casey said: "There is currently a plethora of groups and individuals providing dog training which makes it difficult for owners to choose the right one to suit the needs of their pet.
"We believe that the ABTC will aim to solve this problem and will be a very important step forward in raising standards in animal training and behaviour."
For more information visit: www.abtcouncil.org.uk
Horiba Medical has announced it is the official exclusive UK distributor of the fully automated Vet abc Plus+ veterinary haematology analyser from scil animal care company GmbH, Germany.
According to the company, the compact Vet abc Plus+ provides a complete blood count (CBC), including 4-part white blood cell (WBC) differential, from only 10 µl of EDTA whole blood, in only 60 seconds.
The Vet abc Plus+ provides pre-installed settings to analyse samples from dogs, cats, horses, rabbits, mice, rats, cattle, pigs and sheep. For dogs, cats and horses, the Vet abc Plus+ provides a 4-part WBC differential blood count, including a differentiation of the leucocytes to identify lymphocytes, monocytes, granulocytes and eosinophils. Results are available in 60 seconds on screen or can be automatically printed out and transferred to the practice information system or clinical notes. For ease-of-use, the Vet abc Plus+ also incorporates a self-contained reagent and waste system which provides a clean operation whilst being easy to replenish.
Borne from an existing manufacturing partnership, scil and HORIBA Medical already have over 6000 veterinary haematology analysers placed globally. Horiba says the new UK distribution agreement enables UK veterinary professionals to not only procure the Vet abc Plus+ analyser, but also receive expert service and support directly from the manufacturer HORIBA Medical and its team of UK specialists.
For more information, visit: www.horiba.com/uk/medical
CEVA Animal Health is giving away a digital thermometer with every purchase of three bottles of Rehydion gel Formula Plus
According to CEVA, dehydration can be a big problem for farmers, causing weakness, scouring and weight loss but Rehydion gel Formula Plus has transformed the management of this common condition. Historically treatments could not be added to milk as the bicarbonate, citrate and the high levels of glucose in the solutions inhibited milk clotting. Rehydion gel Formula Plus, however, helps to maintain a low abomasal pH and guarantees milk clotting.
The company says calves with dehydration and diarrhoea still tend to crave milk, which not only provides vital fluid but is also the best possible source of energy for weight gain. Milk also has many other advantages such as helping with gut healing and providing natural antimicrobial actions. Rehydion gel Formula Plus's high palatability and efficient dilution in milk allows weight gain to continue, even in cases of severe scour.
CEVA also has a leaflet to help farmers minimise the problem of dehydration and diarrhoea in beef and dairy cattle. To order copies and for further information contact your CEVA representative or CEVA Animal Health Ltd, 90 The Broadway, Chesham, Bucks, HP5 1EG, telephone 01494 781510 or visit the website at http://www.ceva.uk.com/
The International Task Force on Canine Atopic Dermatitis has published new, evidence-based guidelines for diagnosing, grading and treating Canine Atopic Dermatitis (AD).
Recently published in Veterinary Dermatology, the series of guidelines for general practitioners covers all aspects of the disease, including the recent rise in food allergy-related cases, and offers practical guidance for vets in diagnosing and grading the severity of AD.
The report also reviews the most appropriate treatment options for acute and chronic forms of the disease, and has awarded Cortavance (hydrocortisone aceponate) the best strength of evidence mark of any current treatment available.
Virbac technical director Chris Taylor MRCVS says the paper shows that Cortavance is now the benchmark for Atopic Dermatitis: "Not only do the guidelines confirm evidence of treatment success with Cortavance, but they also highlight that the skin-specific steroid spray has been shown to have no systemic effects, even when applied to one-third of the dog on a daily basis."
Chris also highlights the cost-effectiveness of Cortavance: "Some AD treatments can cost clients more than £2 per day, but with Cortavance owners are usually looking at costs of just pence per day.
"This report shows that not only is Cortavance the most effective treatment with a high safety margin, it is also surprisingly inexpensive too. And of course this should also help with compliance, particularly in uninsured animals."
The guidelines can be viewed or downloaded online free at: http://onlinelibrary.wiley.com/doi/10.1111/j.1365.3164.2010.00889.x/pdf
Quantum Vet Diagnostics (a division of Woodley Equipment Co Ltd) has announced the launch of a new wet chemistry analyser.
The Quantum Saturno is offered exclusively by Quantum with a total maintenance and reagent package. One fixed monthly payment provides all standard reagents for a month, control solution, monthly maintenance visits by an experienced technician, all parts, consumables, repairs and support from a dedicated wet chemistry division. There are also a wide range of special chemistry tests available.
Quantum says the key features of the new analyser are:
For more details contact 01798 813659 or email: sales@quantumvetdiagnostics.com
Pfizer Animal Health has launched a dedicated Equine Business Unit to provide a higher level of service and a comprehensive range of products to equine vets across the UK.
Created following the merger with Fort Dodge, the Pfizer Equine Business Unit is headed by Ben Lacey MA Vet MB MRCVS, who has previously held both technical and sales roles at Pfizer. Ben and his team have a brief to offer a breadth of product, support and flexibility not previously available to equine vets.
The product range offered by the Pfizer Equine Business Unit includes the Equest range of parasiticides; the Duvaxyn vaccines for Equine Herpes Virus, West Nile Virus and Rotavirus and products such as Equimidine and Torbugesic. Also offered are existing Pfizer brands such as the Equip vaccine range, the antibiotic Excenel Sterile Powder, the NSAID Rimadyl for Horses and Depo-MedroneV.
Five experienced account managers with a strong track record in the equine sector have been appointed by Pfizer to build relationships with equine vet practices on a regional basis. They are:
South East England Mark BakerWest Midlands, Cheshire, Wales Laurie MayEast Anglia, East Midlands Penny McCannSouth West, South Wales Anna CunninghamThe North, Scotland Alexandra Cox
Ben Lacey said: "Building our new team and combining the highly regarded products offered previously by both Fort Dodge and Pfizer has proved a stimulating process. We've also worked closely with many of our existing practice customers to look at how we can develop the service we provide to them.
"We're now able to offer a product range which I believe is unrivalled in the market and a highly committed team of equine professionals, who share a vision and passion for equine health. We're looking forward to building our business with both existing and new customers in the months ahead."
The British Veterinary Association, some of the UK's largest animal charities, law enforcement agencies and unions have today called on the leaders of the main political parties to work together to introduce improved and updated legislation to protect dog welfare and public safety.
The 20 groups have come together to demand action against irresponsible dog owners by the Government and the provision of necessary resources for those tasked with policing dog control laws.
It comes ahead of the summary of responses from Defra's consultation on dog legislation which is expected this autumn. The consultation received more than 4,000 responses by the time it closed in June, indicating the scale of interest in the subject.
The joint statement will be sent to Prime Minister David Cameron MP, Deputy Prime Minister Nick Clegg MP and acting leader of the opposition Harriet Harman MP.
The statement says: "We believe that irresponsible dog ownership, whether it is allowing dogs to stray, be dangerously out of control or indiscriminately breeding them, causes significant problems for the safety and welfare of both humans and animals. Current legislation is proving inadequate in many cases to ensure sufficient protection.
"We believe that both the provision of sufficient resources at a local level for local authorities and the police, and updated and consolidated legislation that has a genuine preventative effect, are needed to address this problem.
"We call on the coalition Government to act and bring forward legislation that addresses these areas effectively."
BVA President Professor Bill Reilly added: "The Government must not ignore this overwhelming call for action to protect dog welfare and public safety.
"The problems caused by dangerous dogs will never be solved until dog owners appreciate that they are responsible for the actions of their animals. The BVA believes very strongly in the principle of deed not breed - targeting dogs for their actions, not what they look like - and new legislation must tackle the actions of irresponsible pet owners that can cause dogs to become aggressive. Current legislation is not tackling irresponsible owners who increasingly put the public and other animals at risk.
"Compulsory microchipping - and an effective and workable registration system - should be put in place for all dogs, not only to reunite stray dogs with their owners, but also to help prevent puppy farming and to promote responsible ownership.
"I cannot stress too strongly that responsible ownership is the key to resolving the issue of dangerous dogs."
Pfizer Animal Health is reminding horse owners of the importance of treating encysted small redworm larvae this autumn.
According to the company, these hidden, dormant parasites can account for up to 90% of the redworm burden in a horse (1). Furthermore, encysted small redworm larvae won't show up in a faecal egg count (FEC). Even if a horse has shown a negative or low count it could still be harbouring several million harmful larvae, hidden within the gut wall (2)
Encysted small redworm are a potential time bomb, with the ability to survive inside a horse for up to two years. They usually 'wake-up' in the late winter or early spring, developing and emerging from the gut wall all at the same time. Such a sudden mass emergence can cause a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate (2). Treating encysted small redworm successfully in the late autumn or early winter is vitally important in order to prevent this serious risk.
Pfizer says that Moxidectin, the key ingredient of EQUEST, is recognised as the only single dose treatment for encysted small redworm. It has been shown to kill the larvae in-situ, without resulting in severe inflammation of the gut wall that other multi-dose treatments may cause (3). In addition, Moxidectin is licensed for persistent activity against small redworm over two weeks, killing larvae ingested as the horse grazes for up to two weeks after treatment.
Ben Gaskell, Pfizer's veterinary advisor said: "A responsible and sustainable worming programme involves good pasture management, regular diagnostic tests and targeted worming, carefully planned using specialist advice. However, it is also vital to remember the danger of encysted small redworm. Even if a horse's FEC is clear, there could still be a significant encysted small redworm burden that must be treated properly every year in late autumn / early winter."
1) Bairden K. et al (2001) Veterinary Record 148, 138-141 2) Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑242 3) Steinbach T. et al (2006) Veterinary Parasitology 139, 115‑131
Time is running out to nominate your fellow staff members for this year's 'Petplan Pet Insurance Advisor Award'.
The award recognises the hard work and dedication that Pet Insurance Advisors (PIAs) do to highlight the importance of insurance to pet owners so that they are protected financially.
Donna Lewis, President of The British Veterinary Nursing Association said: "The PIA in a practice is an important role for a member of staff to fill and the award is just as relevant as the Vet Nurse of the Year or Receptionist of the Year award. The Petplan PIA Award recognises the individual who fully understands and works to help educate clients and staff about insurance, it is also recognises their passion for their role."
To nominate your dedicated PIA for Petplan's PIA of the Year Awards, please visit www.petplan.co.uk/pia. The PIA of the Year will receive a new laptop and their practice will receive £100 in vouchers!
Nominations close on 3rd September and the nominees will be judged by industry professionals. The winner will be announced at the annual BVNA Congress on 9th October.
CEVA Animal Health is launching a new TV advertising and marketing campaign to promote its veterinary behaviour products, DAP and Feliway, in the run up to this year's firework season.
The campaign will feature a new animated character 'Dap the Dog', who will join 'That Purple Cat' in educating pet owners on the behaviours expressed by pets that are fearful of loud noises during fireworks, and the benefits of using DAP and Feliway. The adverts will be aired throughout October on ITV2, E4, More4 and Channel 4 (London only) starting on Monday 4th October and will be seen by 11.5 million ABC1 women.
A range of firework marketing materials have been produced to support veterinary practices and help educate owners who have noise phobic pets. These include client leaflets, an A4 leaflet holder, waiting room display materials and a firework poster all featuring the characters from the advert. CEVA's petfireworkfear website - www.petfireworkfear.co.uk/ - has also been updated to include the new TV advert, downloadable versions of all materials and tips on how to prepare pets for fireworks. In addition, www.dapfordogs.com/ and www.feliway.com/ will feature a voucher offering pet owners a free 60ml spray when they purchase a DAP or Feliway diffuser from their local veterinary practice.
The support comes in light of recent research1, carried out by CEVA, that revealed 80% of pet owners have had a pet that has been afraid of fireworks, with more than half of dog owners wanting to ban them altogether because they are too upsetting for their animals.
Julia Wood, product manager at CEVA Animal Health, said: "Fireworks are the most stressful event that a pet can experience and, in most cases, owners have noticed their animals becoming visibly unsettled with 49% of dogs shaking1 and 65% of cats hiding1. The new TV advertising campaign and marketing support will educate pet owners on behaviours expressed by pets with a fear of loud noises and the importance of taking proactive action by using DAP and Feliway."
CEVA will be running its annual firework display competition amongst veterinary practices throughout October for the best decorated waiting room.
For further information on CEVA's firework campaign or its marketing support, please contact your local CEVA territory manager or call CEVA Animal Health on 01494 781510.
Norbrook has launched Loxicom 0.5mg/ml oral suspension for small dogs, indicated for the alleviation of inflammation and pain in acute and chronic musculo-skeletal disorders.
Loxicom Oral Suspension comes in a clear 15ml bottle which allows vets and clients to monitor levels of the product and re-order when necessary.
Loxicom 0.5mg/ml for Dogs comes with two sizes of syringe, a 1ml syringe graduated from 0.25kg-5kg to treat even the smallest of dog breeds accurately, and a 5ml syringe graduated from 1kg-25kg to treat small and medium dog breeds. The syringes plug securely into the bottle to ensure a tight-fitting connection and minimal leakage when administering the product.
This new oral suspension joins the range of 1.5mg/ml oral suspensions for Dogs and 5mg/ml injections for Dogs and Cats, launched in 2009, and the 0.5mg/ml oral suspension for Cats launched earlier this year at the BSAVA Congress.
Novartis Animal Health is warning livestock producers to keep an eye on the weather, because wet conditions are ideal for fluke to thrive and pose real challenges to cattle and sheep this year, even in areas where there has been little risk before.
Novartis Animal Health veterinary adviser Saul Harvey said: "We are approaching the main season for fluke and with the changes in weather patterns and two previous wet seasons, there is a serious risk of an increase in the fluke challenge this year. The wet spell will also increase worm challenge on pasture as increased moisture allows worm larvae to migrate away from dung pats to be ingested by stock."
Mr Harvey said there were already definite signs of snail activity in regions much further east than before: "The recent rains and warm temperatures at up to 2o centigrade above normal in some parts of the UK will kick off the fluke cycles this year.
"In cattle, liver fluke can lead to falls in milk yield of 500g / day over a 305-day lactation, as well as reduced weight gains of up to 1.2 kg a week in growing cattle. A flukicide that kills all three stages of fluke including immatures should be used in this high risk period, such as Fasinex 240 which is a low volume concentrated formulation and can be given through the floating hook doser for ease of administration.
"Liver fluke also affects the condition and growth of sheep and often leads to "sudden death" in acute cases. The first indication of fluke in sheep may come after slaughter at the abattoir, where damaged livers are often condemned due to liver fluke damage. To avoid these problems a flukicide such as Novartis's Fasinex, that kills all three stages of fluke - early immature, immature and adult - should be used. Fasimec Duo S, with ivermectin, should be used if worm control is also required."
Mr Harvey advised cattle farmers to dose their cows with a flukicide two weeks after they had been housed to clear out all the fluke ingested by the livestock while they were out grazing infected pastures. He said: "It is particularly important that they use a product like triclabendazole (in Fasinex 240) that will kill all stages of fluke after housing, because using an adult-only treatment will leave immature fluke around to continue to cause liver damage and that will affect productivity over the winter period."
An annual dog licence fee of as little as £21.501 could help reduce the number of strays and help tackle irresponsible dog breeding, according to a new RSPCA report released today.
Owners would face a cost of less than 42p a week per dog, in order to provide huge improvements to dog welfare and dog control services.
The report - 'Improving dog ownership - The economic case for dog licensing' - suggests a licensing scheme could deliver resources to improve dog welfare worth in excess of £107.4 million1. With an estimated 10 million dogs in Britain2, this works out at £21.50 per dog with a compliance rate of 50 per cent1. A compliance rate of 75 per cent would work out even less at £14.30 per dog1.
The new report was written by the RSPCA's director of communications David Bowles and is based on research by Reading University, which was commissioned by the Society.
It makes three recommendations in its conclusion:
David said: "Now is the right time to invest in the future health and welfare of Britain's dogs. A dog licence would raise money which could be targeted into improving enforcement of laws at a local level, improve the welfare of dogs and reverse the use of certain breeds of dogs as a status symbol or weapon.
"The dog licence would achieve three important goals. It would raise money for dog welfare, increase the numbers of responsible dog owners by getting people to think before they get a dog and start to reverse the surplus of dogs on the market by providing incentives such as reduced fees for neutering dogs."
He added that the costs are given as an indication of what the licence fee could cover, and a dog licensing scheme could in reality be set at between £20-30 per dog per year - between only three and four per cent of the annual costs of owning a typical breed of dog.
Twenty-three countries in Europe currently have a dog licence or registration scheme3. In some countries, such as Germany, Slovenia and the Netherlands, the RSPCA says there have been improved dog control provisions and low numbers of strays with compliance rates of more than 50 per cent.
David said: "The RSPCA believes that Britain has slipped behind other countries which have started to tackle and solve the problems of dog over supply and only the introduction of a dog licence could ensure we catch up.
"In countries which have a dog licence it is seen not as a tax, but as an important part of owning a dog. In Britain we know that a dog licence is welcomed by two out of every three dog owners, more than 70 per cent of who are happy to pay more than £30 for the pleasure and responsibility of owning a dog."
References1. Figures taken from Table 2, p16, Improving dog ownership - The economic case for dog licensing (see below).2. Murray, J.K., Browne, W.J., Roberts, M.A., Whitmarsh A. And Gruffydd-Jones T.J. (2010) Number and ownership profiles of cats and dogs in the UK. The Veterinary Records 166: 163-168.3. Tasker, L. (2007) Stray Animal Control Practices (Europe). WSPA and RSPCA.
The BVA has welcomed reports that the Government will consult on a cull of badgers in areas worst affected by bovine tuberculosis
Professor Bill Reilly, President of the British Veterinary Association, said: "Reports that the Government wishes to move forward with a badger cull to tackle the spread of bovine TB in England are very welcome. The BVA has been championing the need to tackle the spread of the disease in wildlife for some time and we are delighted that the Government has listened to these calls.
"Bovine TB is a devastating disease in many parts of the UK and action must be taken to halt the spread.
"The BVA will consider the proposals in the consultation carefully, including any detailed information on how a cull will be managed. It absolutely must be humane, targeted in the right places and well managed.
"Whatever the Government proposes must be part of a package of measures to control the disease including controls in both cattle and wildlife."