Featuring imagery of the Great Barrier Reef to demonstrate that the skin barrier is a fragile ecosystem needing care and protection, the new marketing material includes:
The pack is supported by a new vet detailer focusing on the skin as a complex and fragile ecosystem, with a detachable poster covering the range.
For further information on the Douxo range of products, visit www.douxo.eu or contact your local Ceva Animal Health territory manager.
Talking to The Guardian, Hamaseh said: "This has really shocked me. We just discovered at the airport when we went to check in. I want people to know that this is not just happening to refugees. I am a graduate and I have a PhD. It has happened to a person who is working and who pays tax."
Hamaseh, who thought she'd have to find thousands of pounds to pay for an alternative flight home via another country, was quickly saved by a crowdfunding appeal by Women for Independence, which raised over £6000 in a matter of hours. The charity says it is donating everything in excess of the £2600 needed to get Hamaseh home to the Scottish Refugee Council.
Professor Anton Muscatelli, Principal of the University of Glasgow, said: "When I became aware on Saturday evening that one of our postgraduate veterinary students, Dr Hamaseh Tayari, was being prevented from travelling back from a holiday in Costa Rica through the United States and on to Glasgow I was both concerned and appalled. Concerned for the safety and well being of a young woman who, through no fault of her own, was stranded in Central America. Appalled because the reason for her predicament was not because she had done something wrong. Not because she was a danger to the security of the United States. But simply because she holds an Iranian passport."
He added: "Having spoken with Hamaseh I have been hugely impressed at how she is coping with the nightmare situation in which she finds herself. But I have been impressed too by the huge outpouring of support that has been shown across Scotland and the UK, particularly on twitter and through direct emails that have come in to the University from people who are outraged and want to help. All of this, I know, has greatly touched and heartened Hamaseh. I think it also confirms what we all like to believe is true. In this country we value individuals for what they are and the worth they bring, not for the stamp on their passport, the colour of their skin or the religion they practise."
Photo courtesy University of Glasgow
VMA chair, Claire Edmunds said: "The aim of the PR award is to recognise the value that media and public relations can add to the marketing mix.
"The award is given to the entry that has delivered the most innovative and effective PR campaign during the previous year, as judged by a panel of industry professionals. This can be a single ‘one-off’ event or article, or a sustained campaign over a given period."
The winner and two highly commended entries will be announced at the VMA Awards on Friday 17th March 2017, at the London Lancaster Hotel.
The last date for entry submissions is 10th February and the event takes place at 11.30am on Friday 17th March 2017.
For further information visit www.vma.org.uk
The Boehringer Academy (www.boehringer-academy.co.uk) contains hundreds of hours of CPD material on equine, companion and production animals. It comprises a mixture of webinars, podcasts, short videos and downloadable documents, which can be viewed at any time. The site keeps a CPD log for each user and provides downloadable certificates.
Boehringer’s Small Animal Marketing Team Leader, Jemima Mead said: "We already have just over 15,000 vets and nurses in the UK and Ireland currently registered with the Academy.
"New and existing members are eligible to receive the Boehringer Academy colouring book. They simply have to visit www.boehringer-academy.co.uk and complete their profile. In addition, everyone completing their profile will be entered into a draw to win an iPad Pro and Apple Pencil."
The move comes as the whole agriculture industry, co-ordinated by agricultural and food industry alliance RUMA (which promotes responsible use of medicines in farming), looks to build on the recent 10% reduction in use of antibiotics to treat farm animals.
The BCVA’s Dr Elizabeth Berry, who prepared the recommendations, said that whilst the responsible use of antibiotics has been promoted for many years across farming sectors, there is still the potential to reduce use in some areas and to move away from products which are important for human health.
She said: "This is an official position from BCVA to our members but we would like to see all in the cattle sectors embrace these recommendations in the understanding that we need to play our part in increasing responsible use of antibiotics.
"Work still needs to be done to establish the levels currently being used in cattle so that appropriate targets can be set but there are measures that can immediately be adopted.
"So we are recommending reducing both the overall amount of antibiotics used in cattle practice and minimising the use of the high priority CIAs – namely third and fourth generation cephalosporins, fluoroquinolones and colistin. These drugs should only be used where they have been demonstrated by sensitivity testing to be the only suitable choice to avoid unnecessary suffering."
The BCVA, which has over 1,100 practising members covering around 85% of vets working with cattle, is also recommending that use of antibiotics as a preventative treatment is avoided wherever possible as long as animal welfare is not compromised.
Dr Berry added: "Where preventative treatment – or prophylaxis – is used it should be regarded as an interim measure whilst alternative management or vaccination strategies are implemented.
"For example, all cows which comply with recommendations for using an internal teat sealant should be considered for non-antibiotic treatments at drying off."
The BCVA continues to advise that every farm should have a herd health plan which embraces all of the disease control strategies appropriate for disease reduction on that farm. In addition, farm management best practice should be followed, such as the guidelines issued by Red Tractor farm assurance.
Dr Berry says BCVA further recommends that all herds should establish their BVD status and eradicate the disease where it is found. "BVD can have a detrimental effect on incidence of many diseases and its eradication will have a significant impact on the need for antimicrobial use.
"We also continue to recommend the use of diagnostics to identify disease so that appropriate treatments can be selected and vaccination programmes instituted to prevent or reduce the severity of disease."
BCVA’s confirmation of its official position has been welcomed by RUMA. Secretary General John FitzGerald says that while RUMA’s promotion of responsible use over the past 20 years means the UK remains among the lower users of antibiotics in farming in Europe1, more needs to be done.
"The BCVA’s position is clear and leaves no doubt that action needs to be taken,” says Mr FitzGerald. “It is underpinned by science, recognising that banning preventative use outright or access to critically important antibiotics is not an answer. Both are important tools in fighting disease and preventing suffering so we still need them – but we need to use them more strategically and only when no other options exist."
The complete list of guidelines can be downloaded from the BCVA website www.bcva.eu.
This study was conducted in collaboration with the Waltham Centre for Pet Nutrition as part of a larger study, led by Prof Claire Hughes at the University of Cambridge Centre for Family Research.
Researchers surveyed 12-year-old children from 77 families with one or more pets of any type and more than one child at home. Children reported strong relationships with their pets relative to their siblings, with lower levels of conflict and greater satisfaction in owners of dogs than other kinds of pets.
The authors say this research adds to increasing evidence that household pets may have a major influence on child development, and could have a positive impact on children’s social skills and emotional well-being.
Pets are almost as common as siblings in western households, although there are relatively few studies on the importance of child-pet relationships.
Matt Cassells, lead researcher, said: "Anyone who has loved a childhood pet knows that we turn to them for companionship and disclosure, just like relationships between people. We wanted to know how strong these relationships are with pets relative to other close family ties. Ultimately this may enable us to understand how animals contribute to healthy child development."
He added: "Even though pets may not fully understand or respond verbally, the level of disclosure to pets was no less than to siblings.
"The fact that pets cannot understand or talk back may even be a benefit as it means they are completely non-judgmental. While previous research has often found that boys report stronger relationships with their pets than girls do, we actually found the opposite. While boys and girls were equally satisfied with their pets, girls reported more disclosure, companionship, and conflict with their pet than did boys, perhaps indicating that girls may interact with their pets in more nuanced ways."
Waltham researcher Nancy Gee, a co-author of the study, said: "Evidence continues to grow showing that pets have positive benefits on human health and community cohesion. The social support that adolescents receive from pets may well support psychological well-being later in life but there is still more to learn about the long term impact of pets on children’s development."
The module, which accounts for one hour’s CPD, is facilitated by a Boehringer Ingelheim territory manager and presented by Dr Tim Brazil BVSc, PhD, CertEM, DECEIM, MRCVS, a leading expert in equine internal medicine.
Boehringer says the presentation will help refresh veterinary professionals’ knowledge on equine lower respiratory tract disease, including Recurrent Airway Obstruction (RAO), and encourage them to feel confident and fully equipped to deal with this common respiratory scenario in practice.
During the module, attendees will be guided through two common equine respiratory cases and encouraged to discuss potential approaches to diagnosis, treatment and management in the cases he describes. The module is supported by supplementary notes which can be referred to both during and after the presentation.
Additional webinars on equine respiratory disease are also available on the Boehringer Academy website. They include: Diagnosing equine lower airway disease by Scott Pirie, Managing infectious respiratory disease by Phil Ivens, Clinical diagnostics and management of acute respiratory distress by Tim Brazil and Treatment of inflammatory airway disease by David Rendle.
To book your in-practice CPD meeting, contact your local Boehringer Ingelheim territory manager.
To view the equine respiratory disease webinars, visit www.boehringer-academy.co.uk and search for 'Inspiring CPD'.
Dechra Veterinary Products Brand Manager Craig Sankey said: "Hyperthyroidism is a common endocrine disorder that affects thyroid production in older cats. It’s a lifelong condition that requires careful understanding and management by both vets and owners.
"The video presentation aims to illustrate how, with flexibility and precision, you can take control of hyperthyroidism and restore the natural poise of your hyperthyroid patients."
To watch the film and enter the competition, visit: www.dechra.co.uk/3greatreasons.
Competition closes February 28th 2017.
With Brexit negotiations set to begin after notice under Article 50 of the Lisbon Treaty is served, the Prime Minister’s speech outlined the Government’s negotiating priorities that included some key BVA issues, such as: rights for EU nationals in Britain, and British nationals in the EU; the intention to continue playing a leading role in science and innovation; and maintaining the Common Travel Area with the Republic of Ireland.
The BVA’s President Gudrun Ravetz said: "It’s encouraging to see some of the key priorities that BVA has identified and is lobbying on, on behalf of the profession, make it into the Prime Minister’s list of negotiating priorities although it still leaves a lot of uncertainty.
"We particularly welcome the Prime Minister’s commitment to guaranteeing the rights of EU colleagues already living, working and studying in the UK, alongside reciprocal rights for UK colleagues working within the EU, which has been a BVA priority since day one. Each year around 50% of veterinary surgeons registering to practise in the UK are from overseas, with the vast majority coming from the EU. Consequently, Brexit and accompanying changes to the mutual recognition system or immigration restrictions could have a profound impact upon the veterinary workforce.
"As a science and evidence-based profession, we also welcome the Prime Minister’s recognition of the breadth and depth of our academic and scientific communities, our cutting-edge research and innovation, and we will continue to call for a regulatory and legislative framework to ensure the UK remains a globally attractive place for research and development.
"Knowing the express concern of colleagues in Northern Ireland, which shares a border with the EU via the Republic of Ireland, we were reassured by the UK government’s recognition of this as an important priority – backed up by Mrs May’s commitment to work with the devolved nations and secure the Common Travel Area as soon as she can.
"We hope Mrs May’s promise of ‘certainty wherever possible’ will help reassure our EU and UK veterinary colleagues – as well as those outside of the profession – who have had anything but certainty since the result of the UK referendum on the EU last June. We will continue to lobby the Government on this key issue until it is resolved."
BVA’s Brexit Working Group is continuing to work closely with RCVS’s Brexit Presidential Taskforce, consult with stakeholders and gather evidence with the aim of publishing a full report setting out our detailed lobbying position and policy recommendations in April.
The NOAH Compendium is also available online at www.noahcompendium.co.uk, and via a smartphone app which was launched in November 2016.
A special edition of the book for SQPs, commissioned by AMTRA, will be also available shortly.
NOAH chief executive Dawn Howard said: "The NOAH Compendium in all its formats is a major part of NOAH’s efforts to assist the appropriate and responsible use of all animal medicines.
"Every NOAH member, as well as the non-member participants in the NOAH Compendium, is a signatory to the NOAH Code of Practice on Promotion, which demonstrates their commitment to operate above and beyond any regulatory requirements.
"As well as product datasheets, the Compendium includes another vital resource – the contact details for each participating company. Company veterinary and technical advisors have detailed knowledge about their company’s medicines. They are ready to talk to prescribers about the use of a medicine in a particular animal or in a particular situation, as well as to explain any queries about the data sheet."
If your practice has not yet received its copy, perhaps because you are a new practice, or have changed address in the past year, contact Amy Davis at NOAH (a.davis@noah.co.uk).
Extra copies are also available to order now, for £45. NOAH says many veterinary surgeons choose to buy extras for each consulting room and special prices are available for bulk orders.
The company says it aims to provide an updated and practical approach to this area of practice, using a combination of review lectures, case-based discussions and practical sessions.
David Babington, Managing Director of Improve said: "We’re delighted that, once our delegates have successfully completed all the requirements of the PgC Small Animal Dermatology, awarded by Harper Adams University, they will be able to use this as evidence of their achievement in an application to the RCVS for Advanced Practitioner status."
The Strategic Plan was developed throughout the course of 2016 with input from a number of stakeholders including RCVS Council and Veterinary Nurses Council, key committees and College staff. Most importantly, the evidence for change came from the wide and deep consultations that took place within Vet Futures, the joint RCVS and British Veterinary Association project that aims to help the veterinary profession prepare for and shape its future.
The other four ambitions described in the plan are:
Nick Stace, RCVS CEO, said: "The hallmark of our 2014 to 2016 Strategic Plan was getting the basics right by clarifying our identity, improving our core functions, setting out our service agenda and strengthening our foundations. The plan gave us a firm foundation to build upon and improved levels of confidence in the College from stakeholders which has allowed us to be more ambitious and outward-looking with this new plan.
"Within the new plan there are challenging ambitions and stretching objectives that address some of the big issues affecting the veterinary team, whether that’s playing a more global role post-Brexit, the importance of embracing new technology, or the pressing need to consider culture change within the profession to ensure it continues to grow and learn.
"I would ask each member of the profession to take a look at the Strategic Plan and I am very happy to receive comments and feedback on the plan by email at nick@rcvs.org.uk."
To download the Strategic Plan, visit www.rcvs.org.uk/publications
Macie was rushed to the PDSA's emergency out-of-hours service after swallowing an eight-inch kitchen knife (click to enlarge image right).
Owner Irene Paisley took the puppy to the PDSA after it began choking. She said: "Macie was making a squeaking sound – I thought she’d swallowed part of a toy. Then she was sick, but there was no sign of a toy and she started choking."
Having lost her previous Staffie to cancer just two months earlier, Irene feared the worst.
"I was terrified. Poor Macie was still choking and, by the time we arrived at the vet’s, there was blood coming out of her nose. The loss of our previous dog was still very raw and the thought of losing Macie, who had only been with us for two weeks, was devastating."
The young puppy was admitted, and x-rays immediately revealed the severity of the situation. The knife handle had passed through Macie’s stomach and into her intestines, while the tip of the knife was still in her gullet. She underwent emergency surgery straight away.
Irene said: "I couldn’t believe it when they said Macie had swallowed a knife. I have no idea where she got hold of it – she could have pinched it out of the dishwasher, but no-one saw what happened. None of us could sleep that night as we knew Macie might not survive."
Happily, the operation was a success and the following morning Macie was transferred to the PDSA Pet Hospital in Shamrock Street, where her recovery began.
PDSA vet, Emily Ronald, said: "I’ve never seen an x-ray like Macie’s. She was extremely lucky to survive. Her saving grace was that she swallowed the handle-end first – the blade-end would undoubtedly have pierced her organs, likely causing fatal injuries.
"The morning after surgery, she was bouncing all over the place as if nothing had happened. Macie has been back for frequent check-ups over the past two weeks and we’re pleased she’s recovering and healing well."
Expressing her gratitude to PDSA, Irene said: “Although she’s only young, Macie is already a big part of the family. She brings us so much joy and happiness, and means the world to the children. Without PDSA, she wouldn’t have received her life-saving treatment and wouldn’t be here today.”
Emily added: "Macie is just one of the lucky pets to benefit from PDSA’s emergency service which has received generous funding from players of People’s Postcode Lottery. Thanks to their support we’re able to provide thousands of life-saving treatments across the UK."
Julian said: "People are turning to surgeries where there are more cats, dogs and rabbits, as there is a general perception that a small animal job is easier. There are often less out-of-hours complaints, you don’t have the 2am cow to calve and you don’t have to spend three hours in the mud and rain.
"In mixed practice, you have stretches of 19 days without a day off and 11 nights on call, rain lashing down. People don’t want to do that any more."
He added that a few years ago, there would have been 50 applicants for a job at the Skeldale Veterinary Centre, whereas a recent advertisement drew just 10.
Responding in a Facebook post, Danny Chambers MRCVS, an equine locum vet who has worked in mixed practice at E.C. Straiton & Partners, argues that the problem isn't a lack of enthusiasm amongst new grads for working in mixed practice, but that: "...any practice that expects people to work those types of hours for that level of income with minimal support should consider themselves lucky to get even 10 applications for a position."
Set up in 2012, the programme was developed to raise the standards of care and welfare of cats in the veterinary clinic, and to provide veterinary surgeons with practical solutions to problems that they face when dealing with their feline patients. The programme is also designed to boost business by strengthening the bond between the clinic and its feline clients.
Four years later, with 732 practices accredited worldwide (369 in the UK) and a further 1,000 US practices accredited under the American Association of Feline Practitioners scheme licensed from ISFM, the programme has become a well-recognised global standard in feline veterinary care. Last October, it was the winner of the 2016 Veterinary Record Innovation Award.
ISFM says it has now signed six new commercial partners for the scheme: Boehringer Ingelheim, Ceva Animal Health, Elanco, Idexx Laboratories, Merial and Royal Canin, and will be working with these partners to expand the programme further.
Dr Andy Sparkes, Veterinary Director of International Cat Care, ISFM’s parent charity, said: We are delighted to see how many clinics around the world have focused on becoming cat friendly and we can only expect this to grow again in 2017 with our new partners on board. We are looking forward to a very cat friendly 2017!"
Clinics interested in joining the scheme should visit: www.catfriendlyclinic.org for further information, including an extensive library of photographs from already-accredited clinics to provide inspiration and ideas.
The responsible use of antibiotics termed critically important is an important strand in the UK policy to fight antibiotic resistance development.
However, NOAH says there is much confusion about which antibiotics should be considered within this group, with different organisations referring to different classes.
Donal Murphy, Head of Technical and Regulatory Affairs at NOAH said: "NOAH believes the classification and use of antibiotics in veterinary medicine should be driven and guided by the regulators, who are independent and make science based decisions and recommendations.
"Of course, all classes of antibiotics, whether critically important or not, should be used responsibly and guided by the principle outlined by the Responsible Use of Medicines in Agriculture Alliance (RUMA) who state they should be used 'as little as possible but as much as necessary'. The use of these important products in this manner can ensure that the availability and efficacy of antibiotics can be maintained to ensure animal health and welfare in the future."
You can download the briefing document here.
The Davies Therapy and Fitness Centre has been developed following two years of planning with the intention of supporting referring practices.
Run by a team of Chartered Veterinary Physiotherapists, hydrotherapists and anaesthetists, it has a large hydrotherapy suite, a therapeutic exercise area and gym, an outdoor exercise area, four spacious consultation and treatment rooms and a bright and airy reception.
Services include physiotherapy, rehabilitation, underwater treadmill therapy, soft supports, splinting and orthotics, fitness and conditioning and acupuncture and pain management clinics.
Good rehabilitation is pivotal to the recovery process following injury or surgery and for the management of long-term conditions such as arthritis. DVS says owners are more likely to be compliant with veterinary rehabilitation and fitness programmes if they can fully understand the importance of the process by working with a friendly, professional team, preferably at a bespoke centre.
Diane Messum, Head of Physiotherapy said: "Our mission is to work with referring practitioners to treat every pet, and their owner, with the utmost care and compassion throughout the entire veterinary process. We aim to minimise pain and restore the animals we treat to their maximum physical and mental wellbeing, with the provision of expert therapy, fitness and pain management."
To find out more visit www.vetspecialiststherapy.co.uk
It was alleged that in September 2015, she had acted inappropriately by striking a Shih Tzu/Toy Poodle cross puppy called Arnie on his head.
The hearing commenced on Tuesday 3 January 2017 with evidence being given by the owner of the animal ("TC"). However, the corroborating witness, who was also the complainant in the case, failed to attend the hearing to give evidence.
Efforts were made by the College to contact the complainant and remind her that she had been summoned to appear before the Committee – however, she still chose not to attend the hearing to give evidence. In response to her non-appearance the Committee decided that her written evidence was inadmissible as there would be no opportunity to cross-examine her about the discrepancies between her account and that of TC.
Miss Faulkner’s counsel then made an application to the Committee that the College had failed to sufficiently prove its case to the requisite standard such that it would not be necessary for her to adduce any evidence in her defence. The Committee granted this on the grounds that there were clear inconsistencies in the evidence given by TC at different stages of the investigation and during the hearing itself.
Chitra Karve, chairing the Committee and speaking on its behalf, said: "The Committee was unable to conclude that TC was a reliable witness. Given TC’s centrality to the case the Committee is unable to be satisfied so that it is sure that her account of events as outlined in her oral evidence is accurate. Accordingly, the Committee is not satisfied that the College has proved to the requisite standard that the respondent did in fact strike Arnie to the head as alleged.
"Accordingly, the Committee accepts the submission made by the respondent that the College has not adduced sufficient evidence upon which it can find the facts alleged in the charge to be proved. Therefore, it is not necessary for the Committee to consider this matter any further. There is no case for the respondent to answer."
The nomination period runs up until 5pm on Tuesday 31 January 2017 and, in order to stand, candidates need to submit a nomination form, a short biography and personal statement, and supply a high resolution digital photo.
Each candidate also needs two nominators: veterinary surgeons who are on the College’s Register but are not current RCVS Council members.
Dr Chris Tufnell, RCVS President, discusses RCVS Council and various committees in a video urging members of the profession to put themselves forward:
The election period starts around mid-March and will run until 5pm on Friday 28 April 2017. Ballot papers will be sent to veterinary surgeons who are eligible to vote in the week commencing Monday 13 March 2017.
Nomination forms, guidance notes and frequently asked questions for prospective RCVS Council candidates can be found at www.rcvs.org.uk/rcvscouncil17.
Researchers found that ticks continued to quest in woodlands throughout the year, even during the coldest months and ticks could also be detected on dogs throughout the year.
These observations concur with the results of a recent analysis of practice electronic health records which showed the presence of ticks on pets in all weeks between December and March2.
The study confirms the importance of treating dogs all year round to help reduce the risk of transmission of tick-borne diseases.
Lynda Maris, Product Manager for NexGard Spectra at Merial said: "It’s been thought for some time that ticks are very inactive or even dormant in winter and don’t present a risk. These findings show that they continue to quest in an attempt to find a host and are often successful. If ticks are attaching and feeding during the winter months, the risk of Lyme disease and babesiosis remains a real possibility. If the appropriate product is selected, the same year-round treatment programme that controls fleas and other parasites, will also treat ticks and thus help reduce the risk of tick-borne diseases."
The study recruited nine veterinary practices and monitored tick activity across three woodland sites in Southern Cumbria. In some cases multiple ticks were found on the animals – with one animal hosting an incredible 21.
Post graduate student Jessica Hall has been running the study since 2013, which has also involved running PCR for detection of DNA from Borrelia burdorferi (Lyme disease) on the collected ticks, with this data due to be released early next year. She said: "From the data we have collected in this longitudinal study we have identified questing ticks all year round at some sites and have shown that this pattern of questing activity results in pets being bitten by ticks even during winter."
References
Photo: Questing tick; Mcvoorhis, Wikipedia, CC BY-SA 3.0
Containing ceftiofur (50mg/ml) and ketoprofen (150mg/ml), Curacef Duo is presented in a ready-to-use suspension for injection at a low volume dosage – 1 ml/50kg – which is identical to short-acting ceftiofur alone.
Virbac says that Curacef Duo’s combined action can help to minimise production losses in calves and offer a quick return to production for dairy cows affected by bacterial BRD. It can also improve welfare by targeting infection, inflammation and pain all at once, while its ease of use and simple dosing help to increase compliance. Curacef Duo offers a zero milk withdrawal period and an eight day withdrawal period in meat.
Brigitte Goasduf MRCVS, Large Animal Product Manager at Virbac, said: "In creating the first 'two-in-one' combination of two tried and trusted actives, the antibiotic ceftiofur and NSAID ketoprofen, we are offering practitioners an alternative to the treatment of bacterial BRD.
"We believe that the benefits Curacef Duo offers in terms of efficacy, ease of use and action on inflammation and pain, will be valued by both practitioners and farmers."
Addison’s disease is caused by a reduction in corticosteroid secretion from the adrenal glands. Symptoms can include lack of appetite, tremors or vomiting, diarrhoea, lethargy, low heart rate, muscle weakness, low body temperature and collapse. If left untreated, Addison’s disease can present as an acute, life-threatening emergency.
Zycortal is the only European licensed treatment for the disease. It is a prolonged-release suspension used as replacement therapy for mineralocorticoid. Dechra says it has proved highly effective in clinical trials with more than 80% of dogs responding positively to treatment1.
The golden rules are available at: www.dechra.co.uk/goldenrules.
Dechra has also produced a series of six video presentations to help veterinary surgeons in their diagnosis and treatment and created a dedicated owner website - www.myaddisonsdog.co.uk - to help owners understand the condition and monitor their pet's progress.
Dechra Brand Manager Craig Sankey said: "Addison’s can be a hidden disease but Zycortal presents a very visible answer. With the wealth of expertise from the endocrinologists, the Five Golden Rules should be an important reference tool for vets.
"We hope that the series of resources we have produced, used in partnership with Zycortal, will make the diagnosis, treatment and management of dogs with Addison’s an easier journey for both vets and owner."
Reference
Nigel Gibben said: "The Prevention Zone means anyone who keeps poultry such as chickens, ducks and geese, even as pets, must take action to stop them coming into contact with wild birds to protect them from avian flu.
"Birds should be moved into a suitable building, or if that isn’t possible owners must take sensible precautions to keep them away from wild birds, like putting up netting to create a temporary enclosure and keeping food and water supplies inside where they cannot be contaminated by wild birds.
"Even when birds are kept indoors a risk of infection remains so keepers must also practice good biosecurity, for example by disinfecting footwear and equipment and washing clothing after contact with birds.
"Recent H5N8 avian flu findings in wild birds and a backyard flock in Wales highlight just how essential it is to minimise contact between wild and captive birds and maintain good biosecurity to reduce the risk of infection.
"We must continue to be vigilant and do all we can to protect against this highly pathogenic strain of the disease, which is why we are extending the Prevention Zone, have introduced a ban on poultry gatherings and continue to strengthen surveillance to understand the extent of infection in wild birds."
The new reader is compatible with all ISO 15-digit (FDX-B) identification microchips. It features an integrated LCD screen that displays microchip numbers in a large, easy-to-read format and it also reports the temperature of temperature-sensing microchips.
Sureflap says the reader is lightweight, ergonomically designed, fits easily into the hand and is easy to operate. The company also says that its small size makes it less intimidating for pets.
Dr Nick Hill, managing director of SureFlap said: "The SureSense Microchip Reader was developed following feedback from veterinary and shelter staff that they often had to share microchip readers.
"The reader is our first professional product, developed exclusively for veterinary professionals, shelters, breeders and pet care professionals. Its affordability and size will ensure that it is possible to have multiple readers in each veterinary practice and shelter."
For further information, contact your wholesaler or the SureFlap team on 0800 9127 114 or via email vet@sureflap.com.
The company says the challenge has been developed on the basis of recent research which found that despite 74% of vet-visiting pet owners believing in the value of preventative healthcare, more than half of active pet owners currently don’t see the vet as their primary source of information regarding pet health. Furthermore, those pet owners that fail to return for an annual preventative health consultation often cited their pet being healthy as the main reason.
The new scheme focuses on driving client compliance and footfall by developing the partnership between the vet and pet owner. MSD says it takes a more holistic approach to the relationship, focusing on the vet practice as the primary source of advice and information on all aspects of pet healthcare and wellbeing, whether the pet is healthy or sick.
Practices that register with their MSD Animal Health account manager will receive a toolkit to support their whole team in positioning the practice as a centre for expertise on preventative healthcare and wellbeing.
Caroline Darouj, Nobivac Brand Manager at MSD Animal Health said: :This Challenge is a step-change in terms of our work with vets and support for the practice-pet owner partnership. We are focusing on encouraging communications that highlight the value of the preventative healthcare visit going beyond the obvious benefits of vaccination and parasite control.
"We have recently heard in the news how by just having a conversation about obesity medical practitioners can be an effective catalyst for positive change with patients. It is our belief that changing the conversation and focusing on preventative health has the potential to create positive outcomes in pet health and wellbeing, as well as owner satisfaction and business outcomes."
MSD says the challenge goes beyond the important and widely recognised aspects of preventative healthcare such as vaccination, worming and ectoparasite control to embrace five principal wellbeing needs around care and companionship, feeding, the pet’s environmental, behavioural and preventative health needs. The toolkit will aim to increase the pet owner’s understanding of the value and benefit of annual preventative healthcare visits and develop the level of client engagement with practice staff.
Practices interested in further details should contact their MSD Animal Health Account Manager or call MSD Animal Health on +44 (0) 1908 685 556.