Supreme Petfoods has published protocols for the veterinary care of rabbits, guinea pigs and other small furries on its website: www.supremepetfoods.com.
The new infomation resource includes nursing plans and protocols for specific conditions, hospitalisation records, instructions on how to administer fluid therapy, take a blood sample, conduct a behavioural assessment and best practice manual handling.
The materials have been produced by Wendy Bament, exotic animal veterinary nurse at the Royal (Dick) School of Veterinary Studies in Edinburgh. Following workshops at the London Vet Show last year and feedback from the delegates, Wendy has transcribed some of the processes and protocols developed by the exotics team at Edinburgh for dissemination to veterinary practices across the UK.
Claire Hamblion, Marketing Manager at Supreme said: "I can't tell you how pleased we are to be involved in distributing these documents to the profession. The feedback from our live workshops really demonstrated the demand for material that would provide a framework for best practice care of small furries and now, thanks to Wendy and the team at Edinburgh, it's available to everybody. We genuinely believe that in many practices these protocols could change the approach to small furries forever."
Following the announcement from the Dogs Trust that the number of stray and abandoned dogs has reached an 11 year high, Pedigree has launched it's fourth annual Adoption Drive.
The campaign, which seeks to raise awareness and funds for the thousands of strayed and abandoned dogs in the UK, comes at a time when recent statistics put the number of dogs being picked up by local authorities in the last year at 126,176 - the worst in over a decade.
Since its launch, The Pedigree Adoption Drive has raised over £1million for rescue centres up and down the country who are working tirelessly to find new and loving homes for abandoned dogs. Last year alone, grants of almost a quarter of a million pounds were distributed to 34 rescue homes and went towards funding the vital refurbishment of dilapidated kennel blocks, desperately needed veterinary facilities and the supply of essential surgical equipment.
TV presenter and wildlife vet Steve Leonard, who is supporting this year's campaign, said: "Rescue centres across the country are at capacity due to the overwhelming number of stray and abandoned dogs in Britain - a number which is sadly still on the rise. We need to work together to make people aware of this issue and educate them about both the benefits and commitment involved in owning a dog. The funds and support generated by this campaign, help to give abandoned dogs everywhere a second chance at the loving homes they deserve."
During the campaign, Pedigree is sponsoring Pete Wedderburn's blog on www.vetsurgeon.org
Last year saw the highest ever increase in the number of people enrolling as veterinary nursing (VN) students on vocational courses, according to figures released by the Royal College of Veterinary Surgeons.
In 2011, some 1,041 students registered with the RCVS to pursue vocational VN qualifications, compared with 809 in 2010 - a 29% increase.
The total number of people enrolling as student veterinary nurses on either vocational or degree courses in 2011 was 1,439, compared with 1,083 the preceding year - an overall increase of a third.
Libby Earle, head of the RCVS VN Department said: "The overall increase could partially be explained by degree students seeking to avoid increased university tuition fees. However, although there is a noticeable increase in enrolments linked to higher educational courses, this does not explain the increase in further education students.
"A more significant factor is likely to be the inception of the Level 3 Diploma, as this can be undertaken as a full-time programme," Libby continued. "As Colleges running such programmes arrange the practical training placements for their students, this opens up opportunities for the considerable number of people who want to become VNs but who are not employed by a training practice. When we introduced the qualification in 2010 we hoped that this would help to increase the number of VN students - so it's great to see this is happening already and with such a marked increase."
Student VN enrolment figures for 2010 and 2011:
2010
2011
RCVS Level 3 Diploma
647
1,041
RCVS NVQ/VRQ (now superseded)
162
-
Higher education students
274
398
Total student VN enrolments
1,083
1,439
The new resources include:
Celia Marr, chair of BEVA’s infectious disease working group, said: “Equine disease prevention and management are fundamental for responsible equine health, welfare and performance.
“These resources cover the need-to-know information and are all in one easy reverence location on the newly designed infection control page on the BEVA website.”
https://www.beva.org.uk/Resources/Equine-infectious-diseases
The European Commission has announced the EU's animal health strategy for 2007-13. The announcement provides the framework for animal health measures over the next 6 years, taking into account feedback from stakeholders and potential challenges in the future.
The overall aim is to put greater focus on precautionary measures, disease surveillance, controls and research, in order to reduce the incidence of animal disease and minimise the impact of outbreaks when they occur. Click here for more ...
Dogs Trust, the UK’s largest dog welfare charity, is appealing for rural homes for a number of dogs currently housed at Dogs Trust Shoreham. Staff at the Rehoming Centre have affectionately nicknamed them ‘The Famous Five’.
This motley crew (pictured above, left to right) also go by the name of Kay (a five year old male Pointer cross), Ashes (a six year old male Collie cross), Josh (a seven year old male German Shepherd cross), William (a three year old male cross breed) and Maria (a four year old German Shepherd cross) and are unfortunately finding their time in kennels very stressful indeed. Dogs Trust are therefore looking for some very understanding new owners who have the patience and dedication to get to know these dogs on a one-on-one basis.
According to Dogs Trust, these dogs are exceptionally loyal and urgently need rural homes. Regrettably, they cannot cope with walks on a lead. A home with a large plot of secure land or fenced garden would be ideal for exercise and play. These dogs will be happy living in or outside as long as suitable accommodation is available.
If you you know anyone who might be able to give any of these dogs the perfect rural home then please contact Dogs Trust Shoreham on (01273) 452576 or visit the website http://www.dogstrust.org.uk/
A study published in Current Biology has demonstrated that there are remarkable similarities in the way that dog and human brains respond to sound, and that dog brains, like those of people, are also sensitive to acoustic emotional cues.
Lead by Attila Andics, researchers from MTA-ELTE Comparative Ethology Research Group in Hungary trained 11 dogs to lay motionless in an fMRI brain scanner. This made it possible to run the same neuroimaging experiment on both dog and human participants - something that had never been done before. They captured both dogs' and humans' brain activities while the subjects listened to nearly 200 dog and human sounds, ranging from whining or crying to playful barking or laughing.
The resultant scans showed that dog and human brains include voice areas in similar locations. Not surprisingly, the voice area of dogs responds more strongly to other dogs while that of humans responds more strongly to other humans.
The researchers also noted striking similarities in the ways the dog and human brains process emotionally loaded sounds. In both species, an area near the primary auditory cortex lit up more with happy sounds than unhappy ones. Andics says the researchers were most struck by the common response to emotion across species.
There were some differences, too: in dogs, 48% of all sound-sensitive brain regions respond more strongly to sounds other than voices. That's in contrast to humans, in which only 3% of sound-sensitive brain regions show greater response to nonvocal versus vocal sounds.
The researchers say that the findings suggest that voice areas evolved at least 100 million years ago, the age of the last common ancestor of humans and dogs. It also offers new insight into humans' unique connection with our best friends in the animal kingdom and helps to explain the behavioural and neural mechanisms that made this alliance so effective for tens of thousands of years.
Andics said: "This method offers a totally new way of investigating neural processing in dogs. At last we begin to understand how our best friend is looking at us and navigating in our social environment."
Photograph: Borbala Ferenczy. Dogs at the MR Research Centre (Budapest).
Norbrook has launched a new iPhone app designed to give veterinary professionals essential pharmaceutical product information at the touch of a button.
The Norbrook Veterinary Excellence Tool includes information on the company's full range of animal health medicines including pharmaceutical presentation, uses, dosage and administration, withdrawal periods, contraindications & warnings and pharmaceutical precautions.
Mr Jorge Rodrigues, General Manager at Norbrook said: "Norbrook is committed to providing the best possible service to our customers. Time is a precious commodity for veterinary professionals and with the range of products on the market it can be very time-consuming to access essential product information. We have designed the Norbrook VET app to give our customers a quick and easy reference tool for all our products with the facility to filter searches for product information by species, category or brand. And of course the beauty of the iPhone app is that the information is accessible anytime, anywhere so if a customer is out at a client's premises, in their practice or at home, the information is readily available."
The Norbrook VET app also has a facility which will keep users up-to-date with relevant industry and company news and a dedicated Contact Us section which will allow customers better communication channels with the company.
Katie Norton, Web SEO Marketing Co-ordinator said: "It is our intention that the Norbrook VET app will become a key communication channel with our customers. The app will be updated regularly and we will continue to add new features to enhance the service we offer to our valued customers."
The Norbrook VET iPhone App is available to download direct from the iTunes store.
Virbac has published a compendium of recent independently-published studies relating to its range of dermatology products.
Studies are listed according to the disorders investigated with an impact rating given to each piece of research. The compendium also provides details of the active components, clinical benefits and other information about the company's dermatology products.
European Specialist in Veterinary Dermatology Filippo de Bellis said: "Dermatological problems can cause frustration to both clinician and pet owners because of their chronic nature and the wide variety of aetiologies. Best practice is achieved by integrating clinical expertise with the best external evidence.
"Virbac has made a major contribution to the provision of evidence by publishing this Compendium containing scientific information to support its range of pharmaceutical products. It shows commitment to the veterinary profession and to the rule of evidence-based medicine."
Christelle Navarro, DVM, from the Medical Department at Virbac SA, added: "We have spent 30 years working to improve veterinary dermatology with innovative solutions for the profession. Given the complexity of dermatology and the multiplicity of therapeutic offerings, we hope the Compendium will be a helpful tool for clinicians seeking scientific support for the products they use."
Electronic copies of the Compendium are available on request from your Territory Manager or by calling Virbac direct on 01359 243243.
The Kennel Club has announced the launch of a new, internet-based research and knowledge sharing hub designed to bring researchers, veterinary surgeons and dog owners together.
The Kennel Club says that one of the key benefits of the Bio-Acquisition Research Collaboration (BARC), will be the ability for users to request and share tissue samples to assist with canine research. Researchers will be able to post requests for samples based on particular specifications, such as the health status of the required dog(s), the age and sex of the dogs, and how the sample should be preserved. This will simplify the process for researchers looking for samples to aid their work, which will ultimately benefit canine health research on a larger scale.
Aimee Llewellyn, Kennel Club Health Information Manager said: "BARC will be a unique online platform which will facilitate bringing together researchers and clinicians with the aim to promote dog health and unite those interested in canine health research.
"It will be a place for researchers to request the samples they need to undertake current research and will allow for vets and members of the public to offer such samples where possible in order to enable this. If, for example, a dog sadly passes away through a little known illness or disease, its owner could, when appropriate, contact researchers who are working on finding a cure, so the problem of one dog could potentially help solve the problem of many.
"The research exchange facility will also be a great way for vets to go over and above what they do in their day to day work, and we hope to see a real collaboration of those dedicated to improving dog health across the board."
Dr David Sargan, a respected scientist and senior lecturer from the University of Cambridge Department of Veterinary Medicine, said: "BARC is an exciting venture. There is currently nothing like it in the UK to facilitate the sharing of canine research and I have no doubt that it will truly support canine science by creating a network of research and sample sharing. I would recommend other researchers utilise this platform to assist with their work and to find out what others are doing. Ultimately this will benefit canine health research across the board."
To visit the BARC research exchange, visit www.thekennelclub.org.uk/barc
For further information on the Kennel Club's work on canine health and research, visitwww.thekennelclub.org.uk/vets-researchers.
Launching this spring, CVS says it's the only programme of its type in the veterinary sector.
The programme will be open to all of CVS's young vets and will operate within all 12 of its farm practices in the England, Scotland and Northern Ireland.
Each CVS farm graduate vet will be able to go on an exchange in their second year of the programme and every placement will last up to two weeks.
The subject matter of each exchange will be at the direction of the graduate rather than following a specific programme, so participating graduates have the freedom to explore their own areas of interest.
Anna Bruguera Sala, Programme Co-ordinator and vet at Alnorthumbria Farm Vets, said: “The major benefits of our new graduate exchange programme is that it is open to all young vets of different levels of experience and provides bespoke learning opportunities tailored to each individual.
"It will also create connections, so experienced colleagues can support an exchange student with their new skillset when they are back within their own practice.”
www.careerswithcvs.co.uk
David, who graduated at Bristol in 2019, worked in mixed practice before joining Scarsdale Vets’ farm animal team early in 2020, where he developed a passion for small ruminant work and completed his CertAVP (Sheep).
He went on to relaunch the ‘flock health club’ and secured funding for new advanced breeding services to support sheep farms across the Midlands.
After sustaining significant injuries in a serious car accident, he was forced to step down from clinical work but went on to set up his veterinary consultancy, offering CPD training for vets and students working with The Webinar Vet and Vet Times.
This year, he joined NoBACZ Healthcare as their International Business Development Manager, where he works to bring their products into the livestock health markets globally.
He continues to offer sheep advisory services to farmers and teach students, and recently supported APHA as an OV during the current BTV-3 outbreak.
On being named the winner, David said: “I was stunned to even be nominated for this prestigious award, let alone win it!
"I am absolutely delighted and humbled at the same time.
"My career has been a real journey of ups and downs so far, but I’ve overcome the challenges in my way and have had the chance to undertake and create several different opportunities since having to step away from full-time clinical work.
"I hope to do this award justice and to inspire other young vets who may also be going through difficult times to rise to the challenge and embrace the varied opportunities our profession offers.
"Congratulations to my fellow finalists too.”
Other award winners included Axe Valley Large Animal Vets, Old Golf House Vets and The University of Central Lancashire - School of Veterinary Medicine, which all took a BVA Wellbeing Award for having embraced the Association's Good Veterinary Workplaces initiative and created inclusive workplaces with positive cultures where staff feel valued.
Paula Boyden, Veterinary Director at Dogs Trust, won the BVA Outstanding Service Award (Chiron Award) for services to the profession.
Eddie Clutton, Clinical Director of the Wellcome Trust Critical Care Laboratory for Large Animals (Roslin Institute), won the BVA Advancement of Veterinary Science Award (Dalrymple-Champneys Cup and Medal) for his distinctive contributions to the field of veterinary anaesthesia.
The Kennel Club has called for greater awareness about child safety around dogs following the release of figures showing that 16% of incidents involving dogs happen to under 10 year olds.
The Health and Social Care Information Centre (HSCIC) has revealed that under 10's accounted for the highest rate of admissions per age group for bites and strikes from dogs. The Kennel Club is urging people to communicate with their children about safety around dogs with help from the Kennel Club's Safe And Sound scheme.
The Safe And Sound scheme has been specially created by the Kennel Club to educate children about the correct behaviour around dogs. As well as teacher's notes and literature, the scheme includes an online game called the Safety Factor Challenge.
The Safety Factor Challenge takes children through a number of scenarios and asks what they would do in each - such as if a dog is in a child's way and eating its dinner, the game then asks the child what they should do. The Kennel Club says it is not unusual for children to think that moving the dog is a good idea; however the game shows the possible negative reaction a child could get if they chose this option and instead are advised to wait for the dog to finish.
Elaine Quickfall, a home tutor with Gateshead Behaviour Support Service said: "We take it for granted that our children should know how to behave, but if they have no prior knowledge why would they? Games like this are great as they provide a visual example of the consequences of choosing different actions."
HSCIC has revealed that of the 6,450 admissions to hospital for dog bite and strike injuries, 1,040 involved a child under the age of 10. The Kennel Club believes that with better communication with children about appropriate behaviour around dogs could dramatically reduce this figure and is calling on all parents to ensure that their children know how to behave around dogs.
Caroline Kisko, Kennel Club Secretary said: "Dogs are a big part of our lives and it is likely that every child will come across a dog at some point this year, at home, at a friend's or just out on the street. During the summer holidays is a great time to sit down with your child and speak to them about dog safety, and using the tips and game available through the Kennel Club's Safe and Sound Scheme is a great way to clearly illustrate to your children the best way for them to behave around dogs."
The Safe And Sound Scheme is available online by visiting: http://www.safetyarounddogs.org.uk/.
Less than a quarter of veterinary students starting their degrees in 2009 were male (24%), according to figures released today in RCVS Facts.
This is up slightly from 23% last year, but down from just over 30% in 1999: ten years before that, the gender balance of new students was approximately 50:50. Meanwhile, 53% of UK-practising veterinary surgeons are female.
RCVS Facts is part two of the RCVS Annual Report, and presents a statistical picture of the veterinary and veterinary nursing professions. Other headline facts include a 21% increase in the number of practice premises registered with the College since 1 April 2009, bringing the total on the Register of Veterinary Practice Premises to 4,821; some 766 veterinary nurse students completing their training and becoming eligible to register (an increase of 28% compared with those eligible to register during the previous two-year period) and an increase of nearly 10% in the number of complaints received about veterinary surgeons, to 739.
Figures are also available for:
The reporting year is 1 April 2009 to 31 March 2010, and part one of the RCVS Annual Report, RCVS Review, takes a more personal look at the activities of the College during the period, through the eyes of some of those involved. Topics include reviews of Extra-Mural Studies and the Practice Standards Scheme, the modular Diploma in Advanced Veterinary Nursing producing the first diplomates, a focus on mental health and wellbeing, fund-raising for the RCVS Trust and the College's joint work with other authorities to bring justice in cases of fraudulent 'veterinary surgeons'.
Both publications are available online at: www.rcvs.org.uk/review and www.rcvs.org.uk/facts.
A recent UK Mastitis Panel meeting, sponsored by MSD Animal Health, has concluded that a lack of expertise in drying off and teat sealant administration is the limiting factor preventing more widespread adoption of selective dry cow therapy protocols in UK dairy farms
The panel representing practising dairy vets, research and Government agreed that whilst the use of selective dry cow therapy was at a relatively low level in UK dairy herds at the moment, a momentum was building that could see as many as half the nation’s herds adopting the practice within a few years.
Dr Martin Behr, technical manager at MSD Animal Health and chair of the UK Mastitis Panel meeting, said: "There is growing pressure from the milk processors and some supermarkets to see a reduction in antibiotic use on dairy farms, and dry cow therapy is one area under the spotlight.
"We know from our own training workshops with vets and farmers that the level of expertise in administering teat sealants, for example, is relatively low. Only about 30 percent of vets attending these workshops had any experience at all in administering a teat sealant."
The view from many on the mastitis panel was that there was a knowledge gap on farms when it comes to dry cow therapy protocols and that this presented a significant opportunity for vet practices.
Dr Behr added: "Mastitis control in general offers vets an opportunity for proactive engagement with farmers, but it is a notoriously difficult area to establish routine work. With the pressure on farms to adopt selective dry cow therapy and the need for training, there is perhaps a new opportunity for practices with a real interest in mastitis control to build stronger and more preventative strategies with dairy farmers."
Veterinary practices with an interest in training on dry cow therapy and teat sealant use are advised to contact their MSD Animal Health account manager for details of future workshops.
The Society of Practising Veterinary Surgeons has unveiled a new logo in response to member feedback and a desire by the society to update its image to tie in with a more modern and campaigning approach. Here it is (roll of drums please):
The organisers of Rabbit Awareness Week (15th-21st September) are calling on veterinary practices to show their support and sign up to its free health check scheme, to highlight the importance of preventative healthcare for rabbits.
This year's RAW campaign is focusing on vaccinations, to protect one of Britain's most popular small pets from two painful and potentially fatal diseases, myxomatosis and Rabbit Haemorrhagic Disease (RHD).
Participating practices will receive free support packs to help them advertise and run their own health check events, as well as care advice materials to give out to clients who bring their rabbits in.
Rabbit Awareness Week 2012 is backed by Burgess Excel and various partners, including MSD Animal Health, RSPCA, PSDA, Blue Cross, Wood Green The Animals Charity and RWAF (Rabbit Welfare Association & Fund).
Justin Heaton, Head of Marketing at Burgess Pet Care, said: "This September, RAW aims to promote the importance of preventative healthcare, including regular vet health checks and vaccinations for rabbits, to protect them from disease. Rabbits are at risk from myxomatosis and RHD and this year's goal is to highlight how important vaccinations are against these diseases and encourage owners, particularly those not currently registered with a veterinary practice, to bring their rabbits in for free veterinary health checks and vaccinations.
"RAW partners believe that many rabbit owners are unaware that injections for rabbits are a necessity for them to live a long and healthy life. The average rabbit should live at least 8-12 years, but one in three pet owners (38 per cent) estimate a rabbit's maximum lifespan to be five years*. Along with meeting their dietary, behaviour, environment and companionship needs, Britain's rabbits' must be protected from pain, suffering, injury and disease to ensure they are healthy and happy. Vaccinations are an important part of responsible pet ownership and will help to ensure that rabbits live a long and healthy life."
If you are interested in supporting RAW 2012, by hosting rabbit healthcare clinics at your veterinary surgery, visit www.rabbitawarenessweek.co.uk to order your free support kit and register your event.
Ceva Animal Health has extended its Logic range of supplements with the launch of Logic Ease for dogs and cats.
Ceva says the new ‘soft chew’ supplements contain high quality active ingredients which have been developed to ensure the high standards that owners expect for their pets, adding that they allow owners to ‘treat’ their pets, knowing they are contributing to the health of their animal and reducing the desire to give unhealthy snacks.
The range for dogs comprises Logic EaseFlex, designed to help soothe active joints and support long-term mobility; Logic EaseLife for senior dogs, designed to help support mobility, coat condition, mind vitality and alertness; Logic EaseDerm to add moisture to dry, irritated skin and help maintain a healthy, shiny coat.
The range for cats comprises Logic Easeflex and Logic EaseBall to lubricate the digestive tract and enhance the passage of fur through the gut.
Abi Busk, retail business unit manager at Ceva Animal Health said: “The new Logic supplements will provide veterinary clinics with an extensive range of veterinary strength supplements that are so tasty that they can be given as treats.”
For further information on the Logic range, contact your wholesaler, call Ceva on 01494 781510, email cevauk@ceva.com or visit http://www.logicforpets.co.uk.
CEVA Animal Health has updated its practice support materials to include an all-encompassing D.A.P. client leaflet, a website and a new vet detailer.
The new materials, which also include a D.A.P. and Feliway reference guide containing details of 31 published trials into the practical applications of pheromones, focus on using D.A.P. to prevent stress at key stages of a dog's life. Particular attention is paid to the benefits of fitting a D.A.P. Collar during early puppy consults in order to help prepare dogs for the modern world and helping to prevent anxiety-related problems such as separation anxiety and noise phobia, developing in later life. In addition, the vet brochure will draw practitioners' attention to the times in a dog's life when owners are particularly concerned about their dog becoming stressed including events like trips to boarding kennels.
Lucy Brett, product manager at CEVA Animal Health, said: "Over the last three years eight different trials have been published looking at the use of pheromones to reduce canine stress. The latest data backs up what we have believed for some time - that the management of stress during socialisation is vital if dogs are to grow into emotionally balanced and confident adult dogs. We now have a much better idea of the impact of allowing puppies to get stressed or overwhelmed during socialisation and the difference providing pheromone support in the form of a D.A.P. Collar can make."
For further details, or for information on CEVA's range of educational resources for veterinary professionals interested in feline and canine behaviour, please contact your CEVA Animal Health representative or call 01494 781510.
A survey of 246 veterinary surgeons and nurses attending a lunch and learn webinar sponsored by Supreme Petfoods has revealed that they rate high fibre as the most important factor in making a recommendation for rabbit or guinea pig food.
High fibre was the top factor for 53% of respondents and rated as being much more important than monocomponent kibbles (27%), or a recommendation by an exotics expert (18%).
Supreme says it has addressed this concern by increasing the fibre content of its Science Selective Rabbit food to 23% fibre - the highest of any concentrate for small furries in the UK. The new VetCarePlus range, based on the monoforage technology developed by the company, contains up to 34% fibre. Fibre is vital for small furries, playing an active role in gastro intestinal health, dental health, weight management and behavioural factors.
The survey also revealed that vets and nurses are feeling optimistic about the impact of small furries on veterinary practice. 70% of respondents felt that, even in the face of the recent recession, small furries/exotics had made a growing contribution to their business profits over the last five years and 90% felt that there was potential for them to make an even bigger contribution to practice profits in the future. The biggest barrier to more small pets being brought forward for treatment was felt to be the cost of treatment relative to the cost of the pet - 55% felt that this was the most significant stumbling block - but another 45% felt that lack of education and an inability to recognise illness were the main factors.
Supreme's Marketing Manager Claire Hamblion has recently launched a trial programme in a limited number of practices to provide the tools needed to help grow the small pets sector. She said: "Our experience to date indicates that having the right tools and providing a warm welcome to owners of small furries that projects a willingness to treat them, can make a difference. We would love to hear more from those who have successfully grown this part of their business and those who are looking to expand their capabilities in this exciting area." Interested parties, or those who would like to pre-register for the further roll out of Supreme's business programme can send an email with their contact details to b2b@supremepetfoods.com.
The company says it has been delighted by the positive response to its lunch and learn webinar format, and more events are being scheduled for the winter months. Those interested in attending future events, or receiving educational material, can register their interest by email at cpd@supremepetfoods.com to receive priority notification of dates and availability.
The RCVS is to embark on a communications campaign over the next few months to raise awareness amongst the general public of the difficulties that vets face in providing out-of-hours emergency cover, and the responsibilities incumbent on animal owners to know what to do in a veterinary emergency.
Emergency cover has been high on the College's agenda for some time.
Over the last 18 months, the RCVS 24/7 Working Party has considered the ongoing desire of vets to continue to offer emergency care 24 hours a day, and the feasibility of delivering this, against a backdrop of the Working Time Regulations, geographical variations in animal and vet density, and increasing practice diversity.
Working Party meetings have been supported by a survey of how vets are currently meeting their 24/7 requirements, a seminar of stakeholders and regular informal polls at RCVS Question Time meetings.
It was agreed at the September 2009 meeting of Advisory Committee, to which the Working Party reports, that the majority of vets remain willing to deliver emergency cover 24/7. Advisory Committee recommended that a communications project be undertaken to help raise awareness amongst the general public and animal owners that although the veterinary profession continues to make this voluntary commitment, EU rules, geography and financial constraints impose some limitations.
This campaign will kick off soon and focus on spreading messages via animal-owner publications and websites. The responsibility of pet owners to know how they can access emergency care for their animal in advance of need will be stressed, as will the fact that in the absence of an NHS for pets, emergency care is a service for which practices must charge a realistic fee (which is likely to be higher than for day-time work).
The campaign will also outline vets' responsibilities as part of the Guide, so the public knows what it can reasonably expect. It would be helpful if practices could ensure they have clear information available on their 24/7 arrangements - as outlined in the Guide - should this campaign stimulate requests from clients.
Jerry Davies, who chaired the Working Party, said: "There is overwhelming opinion within the profession that we must continue to provide round-the-clock veterinary care. The main tenet of the Working Time Regulations is that workers should not have their health or, importantly, skills compromised by unreasonable working patterns. Vets, VNs and the animals they care for deserve the same level of protection.
"However, this legislation has made continuing to provide such care at a reasonable cost to the animal owner a significant challenge. Meeting this challenge will require the understanding and cooperation of the animal owning public.
"If clients can be flexible and accept slightly longer response times, an effective service can still be sustained. The key is for all animal owners to establish, in advance, exactly what will be involved should they need to access veterinary care in an emergency. This simple step will help optimise response times and eliminate the frustration, confusion and inevitable dissatisfaction that may arise if ill-prepared."
Hill's Pet Nutrition says that the company's 5% average reduction across most Science Plan and Nature's Best products and 6.1% average reduction on Prescription Diet products has proven popular with practices and pet owners alike.
As evidence of this, the company points to data from Euromonitor*, the independent market analyst, which shows Science Plan Healthy Development Puppy is experiencing faster volume sales than the rest of the market, outpacing the growth of popular grocery brands**.
*Euromonitor July 2010 & Hills Data May 2010.**Such as Pedigree, Winalot and Bakers brands.