Nominations are now being sought for candidates to stand in the Royal College of Veterinary Surgeons Council and Veterinary Nurse Council (VN Council) elections. The deadline for nominations is 5pm on 31 January 2013.
Nick Stace, RCVS Chief Executive said: "Last year, a record number of veterinary surgeons showed by seeking a seat on RCVS Council that they were willing to help regulate their profession. The RCVS needs the efforts of willing vets and VNs to ensure that their professions continue to be well regulated. If you've thought about standing 'someday' - why not make someday now?"
There are six seats due to be filled on RCVS Council, and two on VN Council. Those elected will take their seats on RCVS Day next July, to serve four-year terms. Council members will be expected to spend at least six to eight days a year attending Council and Committee meetings, working parties and subcommittees (for which a loss-of-earnings allowance is available).
Each candidate needs to find two proposers; any veterinary surgeon or veterinary nurse (who is not presently on either Council) may propose one candidate for RCVS or VN Council respectively.
Nomination forms, full instructions and guidance notes are available from www.rcvs.org.uk/rcvscouncil13 and www.rcvs.org.uk/vncouncil13.
For the first time this year the RCVS will organise a webinar-style hustings event for RCVS Council candidates during the election period. This will offer candidates the opportunity to outline his or her manifesto verbally in a live event, with an audio-only recording. It will not be compulsory for candidates to take part, although it is hoped that the event will enable candidates to make their points in a way that will engage a broader range of voters than the paper manifestos alone.
New research1 published in in the Journal of Feline Medicine and Surgery by veterinary clinicians at the University of Lisbon and a clinic in the nearby town of Barreiro in Portugal, suggests that cats may benefit from reduced anxiety, stress and perceived pain if music is played in the operating theatre.
Lead author, Miguel Carreira, said: "In the surgical theatres at the faculty where I teach and at the private veterinary medical centre where I spend my time operating, environmental music is always present, and is an important element in promoting a sense of wellbeing in the team, the animals, and their owners. Different music genres affect individuals in different ways. During consultations I have noticed, for example, that most cats like classical music, particularly George Handel compositions, and become more calm, confident and tolerant throughout the clinical evaluation. After reading about the influence of music on physiological parameters in humans, I decided to design a study protocol to investigate whether music could have any physiological effects on my surgical patients."
The clinicians studied 12 female pet cats undergoing surgery for neutering, and recorded their respiratory rate and pupil diameter at various points to gauge their depth of anaesthesia. The cats, which had been fitted with headphones, were meanwhile exposed to 2 minutes of silence (as a control), followed randomly by 2 minutes each of Barber’s 'Adagio for Strings (Opus 11)', Natalie Imbruglia’s 'Thorn' and AC/DC’s 'Thunderstruck'.
The results showed that the cats were in a more relaxed state (as determined by their lower values for respiratory rate and pupil diameter) under the influence of classical music, with the pop music producing intermediate values. By contrast, the heavy metal music produced the highest values, indicating 'a more stressful situation'. The clinicians conclude that the use of certain music genres in the surgical theatre may allow a decrease in the dose of anaesthetic agent required, in turn reducing the risk of undesirable side effects and thus promoting patient safety.
Dr Carreira and his colleagues plan to continue their studies by looking at the influence of music on other physiological parameters, including cortisol and catecholamines, in dogs as well as cats. In the future, they hope to incorporate more sophisticated techniques, such as functional MRI and electroencephalography, into their investigations.
The study can be read for free here: http://jfm.sagepub.com/content/early/2015/03/30/1098612X15575778.full.pdf+html
Reference
Despite being one of the most common endocrine diseases in dogs, affecting approximately 1-2 dogs per 1,0001, Cushing’s syndrome can often be difficult to diagnose due to non-specific clinical signs and the lack of a single, highly accurate test.
The webinar is being presented by Professor Carmel Mooney FRCVS, an RCVS Recognised Specialist in Small Animal Medicine (Endocrinology), who will equip attendees with the knowledge and tools to confidently diagnose and treat Cushing’s syndrome and learn the essentials of monitoring trilostane therapy.
Carmel is currently Clinical Director of the University College Dublin Veterinary Hospital, Director of the ECVIM-CA residency programme and Director of the DVMS Professional Doctorate Programme within the School of Veterinary Medicine.
She has published widely in the field of small animal endocrinology with over 80 original articles, reviews and case reports published in peer-reviewed journals, four books as joint editor and 30 book chapters.
https://membership.elearning.vet/cushings-webinarcarmel-mooney
Boehringer Ingelheim Vetmedica has increased its range of marketing and educational materials about heart disease and the use of Vetmedin.
The materials include canine heart disease awareness posters for either the waiting room or consult room which feature 'static cling' technology, enabling them to stick to any surface without adhesive, as well as information leaflets, owner booklets, health diaries and dog tags.
Materials for dog owners are designed to inform about the signs to look out for with heart disease, and the steps involved in the diagnosis and management of the condition. There's a post-prescription owner booklet which features a health diary for dog owners to fill in, allowing them to track any changes in their dog's condition, as well as details on the telltale signs of heart failure and the benefits of Vetmedin.
Also available in the range are materials to help make prescribing the optimum dose of Vetmedin as easy as possible, including dose optimisation mouse mats, dose dials, treatment algorithms and interactive dose calculators on CD for those veterinary practices without internet access.
For further information, please contact your Boehringer Ingelheim Vetmedica territory manager or call 01344 746959.
VetSurgeon.org and Clinical Partners have joined forces to offer the profession two new sources of help coping with physical or mental illness in practice.
Clinical Partners is the UK’s largest private mental healthcare partnership, founded by VetSurgeon.org Editor Arlo Guthrie’s brother, Barny.
In addition to providing treatment for a wide variety of mental health issues, including depression, anxiety and addiction, Clinical Partners has now launched a ‘pay as you go' occupational health service through which practice principals and managers can get advice and support in dealing with illness in an employee.
Helen Humphreys (pictured right), who heads the new service at Clinical Partners, said: "Working with employers, our job is usually to assess an employee’s fitness to work and then smooth their passage back to it, helping both parties through what can be a very difficult time."
In addition, Clinical Partners also offers Occupational Health Audits, for practices that want to make sure they are adhering to the highest standards when it comes to ensuring the health and wellbeing of their staff.
To provide further support with matters relating to health and wellbeing in practice, VetSurgeon.org and Clinical Partners have launched a new Occupational Health Forum, where both practice owners/managers and employees can come and discuss workplace health issues (anonymously if needs be).
Arlo said: "Our forums have always been a popular place for members to come and seek the support and advice of others in the profession in times of need. My hope is that this new forum will not only continue that tradition, but also help promote and share best practice when it comes to keeping everyone mentally and physically well."
Visit the new forum here: https://www.vetsurgeon.org/uk/practice_management/f/208.aspx
The Wellcome Trust, the UK's largest medical research charity, has announced the launch of a new £10.7m initiative to provide support for a range of activities designed to encourage veterinarians to take up research careers.
The scheme will be run in partnership with the UK's veterinary schools at the Universities of Bristol, Cambridge, Edinburgh, Glasgow, Liverpool, London, Nottingham, and the University of Oxford (Laboratory Animal Medicine Component).
The programme will deliver 20 Clinical Research Training Fellows, each with a PhD and a clinical or pathology specialist qualification, as well as number of postdoctoral fellows and clinical doctoral fellows, each with a DVM and specialist postgraduate training in laboratory animal medicine. In addition, leading to these centrepiece awards will be 175 Vacation Scholarships, 175 Intercalation Awards, support for 5 Summer Schools, and 9 one-year Research Entry Scholarships.
To coincide with the announcement of the new programme, the Royal College of Veterinary Surgeons (RCVS) has launched The Impact of Veterinary Research, a brochure to promote the key role that veterinary research plays in our lives.
VetNet Lifelong Learning Network (LLN) is organising its first conference to investigate some of the issues that act as barriers to progression in the veterinary and animal welfare sector for vocational learners. The conference will be taking place on Friday 9 November 2007 at London Zoo’s Prince Albert Suite.
The conference will appeal to curriculum managers in higher and further education institutes, careers advisors, lecturers in animal and veterinary-related subjects, academic development staff, representatives of professional bodies and lifelong learning network staff. Attendees on the day will be able to take part in a number of workshop discussions covering a range of subjects including:
VetNet LLN is a collaborative widening participation initiative that has been spearheaded by the Royal Veterinary College (RVC) and funded by the Higher Education Funding Council for England (HEFCE). VetNet LLN is working on bringing together universities, land-based colleges and other veterinary and education organisations to encourage further education students and animal welfare practitioners into studying veterinary-related subjects at higher education level by creating progression packages with courses and professional development plans.
To book a place at the conference, please ring the VetNet LLN National Office on 01908 363446 or book online at http://www.vetnetlln.ac.uk/. Places are free of charge but must be reserved by 7th November 2007.
Schering-Plough has launched a new business development support package to help farm animal vets increase the proportion of beef and dairy producers vaccinating their cattle against bovine leptospirosis.
According to results from the Bovine Leptospirosis Information and Screening Service (BLiSS), leptospirosis is all but endemic in UK beef and dairy herds. Latest data continue to show that more than 70% of unvaccinated herds have been exposed to infection, yet only around one herd in three experiences the positive benefits and return on investment from vaccination.
Integral to the new Leptavoid-H business development package is updated information on the true cost of infertility in UK cattle herds. “Vets have been telling us they need up-to-date financial information to highlight the sub-fertility leptospirosis can cause. Now we’ve researched and produced the new costing data they need,” explained Paul Williams MRCVS, livestock veterinary adviser, Schering-Plough UK.
The new package helps practitioners identify vaccination growth opportunities by segmenting their client base and is also strong on marketing guidance. For each identified segment there are a series of practical actions - many supported by Schering-Plough materials and human resources - as well as hints, tips and sales tools to help vets convert opportunities into new business.
Diagnostic imagers at Davies Veterinary Specialists have been exploring the power and 3D resolution of their new CT scanner, and have come up with a fascinating virtual CT bronchoscopy (VB) that tracks the airways of a dog.
A movie of the bronchoscopy can be seen here: http://www.vetspecialists.co.uk%20/06_Animal_Welfare/Services/Diagnostic_Imaging.html
Using the multiple image slices generated, and considerable computing power, virtual broncoscopy allows the user to navigate through the images as if within the actual airway. In human medicine VB is commonly used in diagnostic procedures such as guided biopsy, pre-surgical planning and teaching. It may be combined with real bronchoscopy to facilitate lesion localisation and sampling.
Jerry Davies, managing director of DVS and RCVS Specialist in veterinary diagnostic imaging explains: “Whilst the usefulness of this technique in veterinary medicine remains to be explored, the exciting potential applications include anatomic assessment of the airway, foreign body localisation and pre-surgical planning.”
According to a survey carried out by Pfizer, veterinary surgeons are generally upbeat about the business prospects for their practice this year, despite predicting a harsh economic environment for the industry as a whole in 2011.
The Pulse Survey of more than 400 practice owners and their senior management teams, which presents a snapshot of market sentiment, revealed that predictions for the veterinary market in general remained as gloomy as 2010. Over half (52%) of respondents believed that conditions for the industry would get more challenging.
However, the response from owners about their own practice's performance was more bullish with a third (34%) believing their prospects will improve.
Pfizer Business Consultant, James White, said: "Practices are right to remain cautiously optimistic about 2011 if we accept it's going to be a challenging year. Some practices came slightly unstuck in 2010 as a result of the knock-on effects of the economic downturn on pet owners' pockets. However, by implementing the correct strategies now there are still opportunities for growth. Client loyalty is the buzz word and should remain a key component of any practice strategy being implemented in the coming months."
Pfizer launched the Pulse survey in Autumn 2010 to deliver up to date analysis on a range of issues that senior management teams at practice level are witnessing. According to the company, the survey is attracting a growing volume of respondents. All participants receive a summary report of the Pulse Survey findings.
Pfizer's team of Business Consultants is working with practices throughout the country to pinpoint their individual business challenges, offer solutions through the company's Vet Support+ service and work with the practices to drive growth. For further information visit http://www.vetsupportplus.co.uk/.
Vets Now has reached the final of the "Employer of the Year" at the forthcoming Private Business Awards.
Judged by a panel of key UK business leaders, the winners will be announced at an awards ceremony on 6th September 2012.
More than 600 businesses throughout the UK entered the awards. Richard Dixon, founder of Vets Now said: "We are delighted to have reached the final in the Employer of the Year category. We have an absolutely amazing bunch of vets, nurses and receptionists across the country and I am hugely proud of them. They work their socks off; frequently in really challenging circumstances and have significantly contributed to improving the quality of life for the profession and the quality of Out of Hours care available for pets.
"Caring for animals is at the heart of what we do and we treat over 100,000 pets every year through our network of 53 emergency clinics. The very nature of Out Of Hours emergency veterinary care is very challenging to the profession and the support we offer to veterinary practices is also extremely important to us. In the last year our services have enabled more than 2,000 vets up and down the country to have their nights and weekends off, while their clients receive a high quality Out of Hours service. Our referral services also ensure that pets needing care from recognised Specialists can receive this from a trusted team."
The RCVS is reminding veterinary surgeons that the retention fee payment deadline is 31 March. Fee payments received after 1 April are subject to an extra £35, and veterinary surgeons whose fees remain unpaid after 31 May are removed from the Register.
Veterinary surgeons also need to confirm or update their Register details annually as part of renewing their registration. Although the deadline for this is 30 September, members may find it convenient to do this at the same time as making fee payments. UK- and overseas-practising members need to confirm additionally that they have met the continuing professional development (CPD) requirements. Renewals can be made either online or via the form included with the annual renewal notice, regardless of how payments are made.
Fees can be paid through the RCVS website, by cheque, direct debit (which will need to have been set up in advance) or bank transfer. Particularly relevant for those making payments on someone else's behalf, is to remember to write the vet's name and Register number on the back of the cheque, or as a bank transfer reference. The RCVS processes over 22,000 registrations every year and needs to know to whom each payment relates.
For those who have set up a direct debit, the RCVS generally aims to take the payment on 31 March. As this will be a Sunday this year, the payment will be taken as soon as possible afterwards. To set up a bank transfer (which can be from a bank account online, telephone banking, or a branch, depending what the bank offers) the RCVS account details are available by telephoning the Finance Department (020 7202 0723). Payments cannot be taken over the phone.
A veterinary surgeon's registration acts as a licence to practise and those removed from the Register may not practise unless and until they have been restored.
Over 1,200 members of the Royal College of Veterinary Surgeons, including around 800 UK-practising veterinary surgeons, have not yet paid their retention fees, and face being removed from the Register if they do not pay before 29 May 2010.
Veterinary surgeons must be registered with the College in order to practise legally in the UK. Retention fees are due by the end of March each year, and the College allows a further two-month period before removing veterinary surgeons from the Register, during which time reminders are issued.
There is still just time for payment to be made by credit card, bank transfer or cheque. Payments cannot be made over the telephone.
Those who have recently changed address, practice address or bank details are urged to check that payments have been properly processed. It is the responsibility of individual members to ensure payment has been made, even if an employer pays the fee. Those whose names are removed for non-payment after 29 May will no longer be able to practise legally in the UK, and would need to pay an additional fee if they wished to be restored to the Register.
Bill Mavir, VDS Chairman said: "Registration with the RCVS is a prerequisite for membership of the Veterinary Defence Society and the provision of professional indemnity insurance."
Dechra Veterinary Products has launched a range of support material to help educate owners about pet ear health.
Senior Brand Manager at Dechra Veterinary Products, Larry King, said: "This extensive range of new material will help veterinary professionals raise client awareness of ear infections and also help owners understand why ear health is important.
"The information available includes a leaflet for owners on how to treat their pet's ear infection as well as a guide to effective ear cleaning, which is also available as a video for practice and client use."
Videos entitled: 'How to clean your dog's ears' and 'How to clean your cat's ears are available to view at www.dechra.co.uk/How-to-Guides/Dechra-how-to-videos-guides.aspx
The It's Time to Change campaign offers best practice guidelines and information on ear disease in cats and dogs. It provides assistance in helping to diagnose the organisms associated with infection, support in choosing the correct approach to control as well as help in educating owners to apply and use treatments correctly.
More information on the support material can be found at www.dechra.co.uk/timetochange or veterinary professionals can contact their local Dechra representative.
606 veterinary professionals took part in the research, mostly Practice Managers (34%), Head Nurses (23%) Head Vets (22%) and Administrators (9%)
Of all the respondents, which included those newly-promoted, early career, middle management, senior management and principal leaders, 33% of respondents described their competence as ‘intermediate’, 47% as intermediate, 18% as 'advanced' and only 2% as ‘expert’.
The VMG says its report raises fresh concerns about the preparedness of those tasked with steering veterinary teams through an increasingly complex and demanding landscape.
Rebecca Robinson MRCVS (pictured), incoming VMG President, said: “This year’s report again highlights the urgent need to equip both current and future leaders with the skills and support they need to thrive.
"While there are encouraging signs of progress, we must act with greater urgency as a profession to embed leadership development at every level - especially for those stepping into leadership roles for the first time."
“We encourage all members of the veterinary team to invest in developing their communication and influencing skills well before they take on leadership roles.
"Gaining experience in these areas early on will better prepare them for the demands of leadership and empower them to take charge of their career journeys.
“We also call on employers to make leadership development a priority."
The VMG offers a range of Institute of Leadership and Management-accredited qualifications – the Award, Certificate and Diploma in Veterinary Leadership and Management.
https://vetmg.com/qualifications/cvlm/
Greater collaboration between disciplines to promote the 'One Health' approach for people and pets could save the NHS 2.5 billion a year, according to Danny Mills, Professor of Veterinary Behavioural Medicine at the University of Lincoln.
Professor Mills, an authority on companion animal behaviour, cognition and welfare, made the claim at Purina’s 'Better with Pets' European Forum in Brussels, where experts in the animal and human relationship gathered recently to discuss the benefits that pets can have to public health.
Professor Mills highlighted how animal assisted activities and therapy (AAT), where animals are used to improve social, emotional and cognitive functioning, supporting recovery and rehabilitation, can play an important role in the cost saving. He also noted how pets have been shown to reduce anxiety in those with autism, while also easing the stress levels of parents and carers.
Attendees at the event heard an example of AAT in practice at the Sant Joan de Déu-Barcelona hospital in Spain where a functional unit has been in operation for the past six years. Here, sick children receive AAT on the advice of a doctor, both in the emergency room and on an inpatient basis. The hospital reports that the dogs help the children to have a better life and cope more effectively with their illnesses. Purina called on the public health community to recognise the advantages of AAT and to play an active part in supporting this vital element of public health care.
The panel – which also included Andrea Meisser, Vice-President of the Institute for Interdisciplinary Research on the Human-Animal Relationship, Ruud Tombrock, Director for the Europe Region of World Animal Protection, and Andrea Gavinelli, Head of Unit at the European Commission’s Health and food safety Directorate General – noted that while the benefits of the bond between people and pets are widely felt, they are sometimes hard to quantify empirically.
Professor Mills noted that it can be challenging for researchers to have papers accepted by journals or funding bodies, making it difficult for policymakers to promote the benefits of pets for public health. The panel agreed that greater partnership between all disciplines – from researchers to veterinarians and policymakers – was crucial to advancing the understanding of the public health benefits of pets and people.
Discussing how policymakers could play a part in promoting the One Health approach, Mr Gavanelli called on the pet care community to work together to provide scientific examples and data highlighting economic and social benefits. He also noted that policymakers in Europe had an important part to play by taking a holistic approach to the issue.
Professor Mills said: "The benefits of responsible pet ownership are clear. I’ve seen pets have dramatic effects on autistic children. Understanding the subtleties and nuances of how people and pets work together is vitally important for the well-being of both, and has the potential to make a massive difference to public health. But it is crucial that the industry is given an opportunity to analyse this further. Ignoring the evidence is a far greater problem than dismissing the research as being at an early stage."
Beechwood Veterinary Hospital has become the first (and only) place in the country where dogs and people can give blood.
The Doncaster vets has teamed up with the National Blood Service (NBS) and Pet Blood Bank UK (PBBuk) to offer the community the chance to help with these worthy causes.
Mark Straw, veterinary surgeon and associate director said: "I'm a regular blood donor and know how important it is to give. I thought it would be a great if I could do it at work, luckily enough so did the other staff and the owners of our patients. I am proud that Beechwood is now a people and pets lifesaver."
Mark added: "Once we were on the way to arranging our first NBS visit one of the dogs we were treating needed a transfusion so we made some calls and our first canine session takes place in May".
Craig Taylor, spokesperson for the NBS, said: "This is a real first for the country and it is happening here in Doncaster. It just goes to show how generous all it's residents are, I'm sure they will have as much support from their doggy donors as well."
"We would like to thank everyone who gave and everyone at hospital for making us so welcome."
With just a few days to go before the first anniversary of bluetongue being detected in England, the JAB campaign group is urging farmers to vaccinate their livestock to stop the disease from taking hold in this country as it has in Europe.
So far this year France has reported 4,543 cases of bluetongue, including cases in Calais, and the Netherlands has just confirmed its first case of the disease in 2008. The affected small holding reported a sick cow found with serotype eight which had not been vaccinated against infection.
With the threat of bluetongue re-emergence in the UK growing by the day, JAB leaders have issued a reminder to farmers to contact their vets as soon as their region is in the protection zone and vaccine is available.
In a statement JAB said: "The amount of cases being reported across Europe shows the disease is on the move. This most recent case in Holland demonstrates that not vaccinating livestock leaves farmers vulnerable to outbreaks now the midge season has started.
"The industry has rallied behind the JAB campaign and has done tremendously well in terms of vaccination. Nearly 19 million doses have already been made available to English farmers, and with another nine million doses planned to be released in the coming weeks we need those areas that are new to the protection zone to vaccinate as soon as they are able. We must remember bluetongue could already be circulating in areas where outbreaks occurred last year so the risks to everyone are very real.
"The explosion in the number of cases on the continent also acts as a timely reminder to those farmers in the current protection zone who have not vaccinated and the dangers this presents to their unprotected livestock
"We are entering the peak period for midge activity so vaccination is the only way to prepare and protect us from any potential outbreaks that may emerge in the coming weeks."
The RCVS Trust will take part in National Pet Month (3 April - 3 May) and is asking veterinary practices to put on 'Alice in Wonderland' themed fundraising events.
Cherry Bushell, RCVS Trust Director said: "The Trust aims to improve the health and well-being of dogs, cats, and other popular household pets and over the past five years has put nearly £900,000 into this cause. As a small charity we do rely on our supporters - and National Pet Month is a good opportunity to raise money and have fun."
Why Alice in Wonderland as a theme? Cherry said: "The Trust supports curiosity and a sense of wonder, so we came up with the Alice in Wonderland idea - which is topical and also has lots of scope for fundraising and publicity."
If you'd enjoy hosting a Mad Hatter's tea party - or raffling off the Queen of Heart's tarts - you can register with National Pet Month and take part. Further information and a free events pack can be obtained from http://www.nationalpetmonth.org.uk/.
National Pet Month runs from 3 April - 3 May. It aims to promote responsible pet ownership, make people aware of the mutual benefits of living with pets, increase public awareness of the role of pet care specialists and raise awareness of the value of working and assistance companion animals.
Pfizer Animal Health is reminding horse owners of the importance of treating encysted small redworm larvae this autumn.
According to the company, these hidden, dormant parasites can account for up to 90% of the redworm burden in a horse (1). Furthermore, encysted small redworm larvae won't show up in a faecal egg count (FEC). Even if a horse has shown a negative or low count it could still be harbouring several million harmful larvae, hidden within the gut wall (2)
Encysted small redworm are a potential time bomb, with the ability to survive inside a horse for up to two years. They usually 'wake-up' in the late winter or early spring, developing and emerging from the gut wall all at the same time. Such a sudden mass emergence can cause a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate (2). Treating encysted small redworm successfully in the late autumn or early winter is vitally important in order to prevent this serious risk.
Pfizer says that Moxidectin, the key ingredient of EQUEST, is recognised as the only single dose treatment for encysted small redworm. It has been shown to kill the larvae in-situ, without resulting in severe inflammation of the gut wall that other multi-dose treatments may cause (3). In addition, Moxidectin is licensed for persistent activity against small redworm over two weeks, killing larvae ingested as the horse grazes for up to two weeks after treatment.
Ben Gaskell, Pfizer's veterinary advisor said: "A responsible and sustainable worming programme involves good pasture management, regular diagnostic tests and targeted worming, carefully planned using specialist advice. However, it is also vital to remember the danger of encysted small redworm. Even if a horse's FEC is clear, there could still be a significant encysted small redworm burden that must be treated properly every year in late autumn / early winter."
1) Bairden K. et al (2001) Veterinary Record 148, 138-141 2) Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑242 3) Steinbach T. et al (2006) Veterinary Parasitology 139, 115‑131
Hill's Pet Nutrition has reported some early results from its '60 Tonnes in 6 Months' pet weight loss campaign, which started 2 months ago.
The company says that although there is only preliminary data available from 33 practices, it's clear that the campaign is working, with each practice involved reporting on average over 10 Kg weight loss from their patients. However, many practices are holding on to send in results until their patients have reached their final targets, so more data is expected.
Hill's says that some practices have had great success using its PR kit, generating positive coverage in local newspapers. Sara Locke, Associate Customer Marketing Manager is reminding practices that January is the traditional time for 'dieting fever' to hit the headlines after the indulgencies of the festive season. She said: "If you have one of our PR kits, don't forget to send out your pro forma press release - it's not a big task to customise it with your practice details and you could find yourself making a big splash locally at a time when we know interest will be heightened."
As part of the campaign, Hill's has also produced a series of nurse webinars, the last of which was on exercise and rehabilitation programmes for overweight pets and contains tips on how to develop a personalised exercise programme that fits with the owner's lifestyle and reflects the pet's capabilities and level of mobility. The webinar can be viewed here: https://hillsvet.webex.com/hillsvet/lsr.php?AT=pb&SP=EC&rID=13881732&rKey=E1182C100CB53476
Further information is available from local Hill's Territory Managers or by calling Hill's on 0800 242438 or in ROI 1 800 626002.