Following an outdoor advertising campaign that ran earlier this year, Drontal has launched a new national campaign, which will see the iconic Schnauzer featured on over 6,000 outdoor sites across England, Scotland and Wales.
Drontal product manager, Dan White said: "The last Drontal outdoor advertising campaign was a huge success in driving pet-owning clients into practices and we're hoping to build on this with our new advertising push.
"Approximately, 20% of the new advertising sites will be located within a 500 metre radius of veterinary practices serving to drive pet owners to visit local practices to purchase Drontal. We're not only highlighting the benefits of regular worming which results in healthier cats and dogs, but we're also improving the health of practice business."
For further information on Drontal, please contact your Bayer territory manager.
Merial Animal Health has announced the first delivery of its bluetongue vaccine, BTVPURTM AlSap, in the UK. The shipment of just over 2 million doses is the first of several batches scheduled over the summer months and forms part of Merial's commitment to Defra to supply 13 million doses for England and Wales. Despite bluetongue disease not yet re-emerging in the UK this year, Merial strongly encourages farmers to protect their livestock from this potentially debilitating disease. Head of Production Animal Business, Graham Davenport said: "Our experience in continental Europe over the past four years has shown just how imperative vaccination is for vets and farmers in controlling this disease in the field. Recent outbreaks in France are a reminder that there is no room for complacency. Over the past few weeks we have been working closely with the members of JAB (Joint Action against Bluetongue) and strongly advocate that farmers should act on their advice: Don't hesitate, vaccinate."Information for veterinary professionals and livestock owners on BTVPUR AlSap can be found at www.merial.co.uk. Veterinary surgeons can also obtain information by calling 0800 592699 or emailing ukbluetongue@merial.com.
BCF Technology has announced the launch of View Cloud Web, a picture archiving and communication (PACS) system.
View Cloud Web is an online storage system that allows you to store, view, report and share diagnostic images.
BCF says you can access your images from any device connected to the web, without the need to download any special software. The company also says the software is intuitive to use, and should require no special training.
Sean Stevenson from BCF said: "The popularity of View Cloud Web already, is testament to how easy the software is to use and how simple it is to get the customer up and running with the product. Customers love the fact that it is accessible from any web connected device, meaning they can view their images from anywhere in the practice, at other branches or even at home if they want to."
To find out more about View Cloud Web visit www.bcftechnology.co.uk or call +44(0)1506 460 023 to arrange a demonstration.
For the project, the company has developed a Brachycephalic Obstructive Airway Syndrome (BOAS) clinical assessment tool which can be used by a vet or nurse in practice to make a diagnosis.
The assessment is a holistic one which includes taking a history of the animal, a full physical examination, an exercise test and an examination of the dog’s nostrils.
The results of the assessment are then discussed with the owner to agree on a course of treatment.
During each consultation, vets and nurses also look to talk sensitively with clients about breeding, buying and owning brachycephalic dog breeds, offering welfare advice on how to manage their dog’s lifestyle, including issues such as keeping their weight low and looking after them in hot weather.
CVS says it hopes this will increase a general level of welfare awareness amongst brachycephalic dog owners.
CVS has also created a collection of resources for its teams, including new clinical frameworks and veterinary guidelines, webinars and a CPD day on the subject.
The company has also created materials to help vets and nurses have what can be challenging discussions with clients, including consultation room posters and practice reception TV videos which showing the physiology of the brachycephalic breed.
CVS says that since launch in July last year, the 25 participating practices have conducted nearly 900 brachycephalic assessments, and it aims to have at least 5% of Pugs, French Bulldogs and Bulldogs undergoing assessment across its small animal division by 2028.
Unlike traditional PCR tests, Rhea molecular diagnostic tests need no lab equipment, allowing them to be used directly in the field.
The first panel test in the new range is Rhéa Vector-Borne Diseases, which simultaneously detects four major pathogens in under 40 minutes: Theileria spp., Babesia spp., Anaplasma spp. (including A. marginale and A. phagocytophilum), and Borrelia spp.
Enalees says the Rhéa range addresses a growing need in the sector, enabling vets to act quickly and accurately.
https://www.enalees.com
Hill's Pet Nutrition has announced that Canine i/d™ is now available again from wholesalers.
The company says that Canine i/d has been reformulated to improve texture quality, while still retaining the nutritional profile that makes i/d ideal for dogs with digestive problems and as a post-surgery recovery diet.
Hill’s Prescription Diet Canine i/d Recovery Packs are back early March; Hill's recommends use of regular i/d in the interim.
For more information, speak to your Territory Manager, or ring Hill’s Customer Services on: 0800 282438 (UK), or: 1 800 626002 (IRL)
The British Veterinary Association is calling on its members to consider standing in the upcoming elections for the organisation's primary representative body, BVA Council.
According to the association, there has been overwhelming support for changes to the Council structure which will see it slimmed down to 41 members, including 12 regional representatives for the UK. For the first time all UK members will have a directly elected representative on Council.
The BVA is now looking for members to stand as regional representatives in the 9 English government regions, Scotland, Wales, and Northern Ireland.
Ideal candidates must be committed to promoting the ideals of the BVA and the veterinary profession in general and have a willingness to devote time and effort to representing the members in their region. The BVA is developing an online communication structure to help regional representatives reach their members quickly and easily. Representatives will be expected to gather views and ideas to ensure there is a genuine two-way communication process between BVA Council and the wider membership. Regional representatives will also receive dedicated BVA staff support.
The BVA has written to every member with a copy of the role profile and details of how to nominate themselves. Any UK BVA members can nominate themselves for their region with a supporting statement of up to 500 words. All details are available on the BVA website www.bva.co.uk/councilchanges .
The Council will continue to be served by representatives from the BVA's specialist divisions, the chairs of the BVA's five standing committees, two recent graduates, three past presidents and the BVA's three officers. In addition there will be representatives from BVA Scottish Branch and BVA Welsh Branch and two non-voting representatives from BVNA and VPMA.
Harvey Locke, President of the BVA, said: "We want BVA Council to really drive our Association but it can only do that with representatives who are willing to communicate directly with the members in their region, bringing opinions and ideas to meetings and feeding back afterwards.
"Members should not rule themselves out of veterinary politics by saying they are 'just an ordinary vet'. We are looking for anyone who is committed to improving the BVA and who has good communication skills. It doesn't matter what your background is, it's about what you can offer to members in your region."
Andrew Parker, Cornwall Veterinary Association representative on BVA Council, added: "It is a privilege to be a member of BVA Council representing the diverse views of grassroots vets. There is certainly a time commitment, but it is a very rewarding and enjoyable experience and I see it as a way of giving something back to the profession which has given me a privileged working life.
"It is also a fantastic way to meet other veterinary surgeons from a wide range of backgrounds to share thoughts and ideas both on a political front and clinically. I would urge anyone with an interest in the future of our profession and our Association to stand as a regional representative."
Labrador Retrievers are the breed most likely to run away, according to a survey of 2000 pet owners commissioned by the Blue Cross.
In addition, the survey found that the average dog owner has had their pet run off three times. One in five haven't had their dog microchipped and half of those say they probably won't ever have it done.
Only 23% of dog owners know it is already mandatory for dogs to wear a tag when in public, and only half of those knew the tag must bear the owner's name.
1/3rd thought the maximum fine for a dog being without a tag would be £100, when it is actually £5000.
The full list of breeds most likely to do a runner was:
Virbac has launched a reformulated dental chew for dogs.
The company says the new VeggieDent chew is thicker in order to prolong the chewing time, but retain its palatability and characteristic Z shape, designed to facilitate prehension and enhance the mechanical cleaning action.
Product manager Chris Geddes MRCVS says the longer chewing time means increased contact between teeth and chew: "Optimum plaque removal is achieved by physical abrasion of the tooth surface during chewing. What is important is both the nature and the duration of contact between tooth and chew. These chews have been reformulated to optimise both of these factors.
"Whilst regular tooth brushing is always the gold standard, the chews provide enhanced plaque removal above brushing alone, and are particularly suited for those difficult cases where brushing is not possible".
"Many dogs are offered treats or chews during the day with limited nutritional or health benefits. VeggieDent chews are highly palatable, natural, and meat-free. They help to sustain tooth and gum health and are a great way to encourage the provision of treats that have a health benefit".
The chews are available in packs of 15 in sizes suitable for small, medium and large dogs and can be obtained from your veterinary wholesaler. Look out for a relaunch promotion coming soon. For further information please speak to your Virbac Territory Manager, phone Virbac on 01359 243243, or email enquiries@virbac.co.uk.
The Royal College of Veterinary Surgeons has announced that Andrea Jeffery, the first veterinary nurse to sit on RCVS Council, will take up her place from July this year.
According to the RCVS, the move recognises the increasing importance of veterinary nursing as a profession, and the need for veterinary nurse input on decisions of governance that impact on the whole veterinary team.
The composition of RCVS Council is dictated by the Veterinary Surgeons Act 1966: 24 elected veterinary surgeons, two appointees from each of the six approved veterinary schools and four members appointed by the Privy Council (usually three lay people and the Chief Veterinary Officer).
Within this mix, there has not thus far been a place for a veterinary nurse, however, the vet school appointees do not both have to be veterinary surgeons, and the University of Bristol has nominated Andrea, who will take up her place at RCVS Day on 2 July.
A past Chairman, and elected member of the RCVS Veterinary Nurses Council, Andrea is Programme Director of the Veterinary Nursing and Bioveterinary Science Programme at the University of Bristol. Liz Branscombe will continue as Chairman of the Veterinary Nurses Council, and makes a report to RCVS Council each time it sits - in March, June and November.
Andrea said: "I am very grateful to Bristol for being forward-thinking and enabling a veterinary nurse to sit on RCVS Council in this way. This opportunity gives veterinary nursing a voice on Council and recognises the growing maturity we have as a profession, and the contribution of veterinary nurses to the practice team. I look forward to supporting the work of Liz and the Veterinary Nurses Council."
RCVS President, Sandy Trees said: "The legislation that defines the composition of RCVS Council was put in place when veterinary nursing was in its infancy. However, I am delighted that the University of Bristol has been imaginative enough to choose Andrea as one if its appointees. It is the same spirit of doing as much as we can to modernise, in the absence of new legislation, which has led us to introduce the non-statutary regulation of veterinary nurses and the voluntary Practice Standards Scheme."
Defra has announced that Great Britain is to be declared bluetongue-free from 5th July 2011.
From this date, bluetongue susceptible species being exported from Great Britain will no longer need to be vaccinated against BTV8 or meet any of the other 'Annex III conditions.
However, the current EU Bluetongue Directive only allows bluetongue vaccination within a protection zone, so from 5th July vaccination will no longer be permitted in Great Britain.
The British Veterinary Association is supporting Defra to lobby for these rules to be changed to allow vaccination in bluetongue areas.
Harvey Locke, BVA President, said: "The move to bluetongue freedom is thanks to the excellent partnership between government, farmers and vets across Great Britain. It is a tremendous achievement to turn the situation around from the outbreak in 2007 to freedom in 2011.
"We are disappointed that changes to the EU Directive to allow vaccination to continue could not be made before the deadline and we will continue to work with Defra to try to secure this change as soon as possible to allow vets and farmers to make the right choice to protect their herds.
"Those farmers and vets that wish to vaccinate must do so before the 5th July.
"The BVA would reiterate the message to farmers to source stock responsibly to help avoid a future outbreak."
European Specialist in Veterinary Dentistry Lisa Milella, who revealed last year that she has been diagnosed with motor neurone disease, has now announced that she plans to end her life at the Swiss-based organisation, Dignitas, and is calling on MPs to support a Private Members Bill on assisted dying, due for a second reading next month.
Speaking to the Daily Mail, Lisa said: "In Britain, we give more dignity in death to our pets than we do human beings. I don't want to suffer a prolonged, lingering death. I want to be able to choose when I die – and I'd like to do that in my home, surrounded by my loved ones with dignity – but British law doesn't allow me to do that and that makes me angry."
Meanwhile, Lisa's campaign to raise money for International Animal Rescue has smashed its original target of £10,000 and now stands at £24,096.83, with a new target of £50,000.
AT Veterinary Systems has launched the IRIS Imaging Solution, a 'digital hub' for veterinary practices which the company says goes beyond many traditional PACS (Picture Archiving Communications Systems), offering a multi-user and multi-screen imaging solution.
With IRIS Imaging Solution practice staff can archive, access, view, process, manipulate, review and communicate DICOM files and other digital media, as well as entire DICOM studies (constituting multiple files) from any terminal on the network. These DICOM files can be stored together with clinical and patient records as well as text notes, lab reports, forms, photos and images.
AT Veterinary Systems says IRIS is ideal for practices that want a cost-effective, quick and easy to use imaging solution that is especially configured for swift data transfer throughout a network. Added benefits also include a large data storage capacity, off site data storage facility, remote access capability and automated data back up and network synchronisation.
Jacqui Garrett, Business Development Manager at AT Veterinary Systems said: "We work hard at AT Veterinary Systems to offer veterinary practices cutting edge software that meets all of their needs. With IRIS Imaging Solution we have employed the latest technology to provide a professional, dynamic and easy to use imaging and information management system."
For more information about IRIS Imaging Solution please visit http://www.irisimaging.co.uk/
RCVS Council member and Chief Veterinary Officer Professor Nigel Gibbens has been made a Commander of the Order of the British Empire in the New Year’s Honours list for 2016.
Professor Gibbens (pictured right), who was appointed by the Privy Council to RCVS Council in 2008, has been recognised for his services to the veterinary profession and animal welfare.
Over on the other side of the world, Professor Norman Williamson, Chair of the Veterinary Schools Accreditation Advisory Committee of the Australasian Veterinary Boards Council (AVBC), has been appointed an Officer of the New Zealand Order of Merit, following an application supported by the RCVS.
Professor Williamson has been working with the College as part of the veterinary education accreditation process, taking part in university visitations both in the UK and abroad.
Bradley Viner, President of the RCVS, said: "Many congratulations to Professor Nigel Gibbens for his appointment as a CBE. As CVO, Nigel has made great strides in shaping and influencing animal health and welfare policy throughout the United Kingdom and strengthening the relationship between the Department for Environment, Food and Rural Affairs, the College and the profession at large.
"As an organisation we were also very happy to write in support of the application for Professor Williamson to become an Officer of the New Zealand Order of Merit and it is gladdening to see that his contribution to international cooperation in veterinary education has been recognised."
Photograph courtesy RCVS
A new award aims to ‘reward innovative and outstanding work' by a veterinarian, in the field of pain management in companion animals or horses.
The Merial Animal Health sponsored initiative was announced at a recent Pain Management Symposium held in Croatia.
Applications are now being invited for the first Merial European Pain Management Award. Case histories may relate to pain in connection with osteoarthritis, surgery, oncology or pain due to other causes.
Dr Frédéric Beugnet, technical director at Merial, Lyon explained: "The objective is to share knowledge for a better understanding, recognition, scoring and control of pain in companion animals."
Worth €3000 to the winner, the 2008 award will be presented at the 2009 Merial Pain Management Symposium to be held next spring. Applications should be made in English in an electronic format and include a short abstract (max. 500 words) of the work the applicant wishes to submit, a CV and a completed application form.
The deadline for submission is 1st November 2008. Application forms are available from Merial, please email: ukcompanionanimal@merial.com with "Merial Pain Management Award 2008" as the subject header.
Badger culling is necessary in certain circumstances to tackle the spread of bovine tuberculosis (bTB), according to the British Veterinary Association (BVA) and British Cattle Veterinary Association (BCVA).
This week the BVA's Council approved the new policy position adding the veterinary profession's voice to the ongoing debate on bTB.
Earlier in the year BVA President Nicky Paull welcomed the announcement of a pilot badger cull in west Wales. The BVA has now updated its bTB policy to more strongly state the case for humane, targeted and managed culling in specific areas where badgers are regarded as a significant contributor to the persistent presence of bTB.
The BVA's policy also states that the current Government strategy for bTB control is inadequate and calls for simultaneous control measures in both cattle and badgers and other wildlife and susceptible farmed species.
Nicky Paull, President of the BVA, said: "Bovine TB has an unacceptable impact on animal health and welfare and has the potential to be a risk to public health. Yet the current strategy for dealing with it is inadequate.
"Where I practise in Cornwall vets and farmers are desperate for effective measures to help us get on top of this inexorable disease.
"Veterinary surgeons take an active role in surveillance, diagnosis and treatment of disease and we know that the only way to control bTB is through simultaneous and coordinated measures across all susceptible species.
"In no way does our new policy position detract from the continued focus on cattle-to-cattle spread, within both the veterinary profession and the farming community, which continues to play a key role in attempts to control the disease.
"But the BVA believes that humane, targeted and managed culling of badgers in some areas will be necessary if we are to reverse the increasing prevalence of bTB."
Cats Protection is urgently calling for compulsory microchipping of all pet cats.
The feline welfare charity says that two in three cats taken into its care are not microchipped, costing the organisation over £190,000 to microchip them. In addition, the charity says it ends up dealing with around 40 ownership disputes per year - the majority of which involve cats handed in as strays that are not microchipped.
The charity says unchipped animals are a major drain on its resources, which are already stretched looking after over 7,000 unwanted cats at any one time.
Peter Hepburn, Cats Protection's Chief Executive said: "I cannot stress enough how important it is for cats to be microchipped. The heartache and upset that a lost cat can cause is immense, as is the suffering to the cat. It could be so easily solved by a tiny 'chip that is no bigger than a grain of rice.
"When a cat comes into our care, the first thing we do is look for some sort of identification, including scanning for a 'chip. In a lot of cases, there is no 'chip so then we have no option but to trawl lost and found registers and to advertise the cat as missing. However, this is a very time consuming process with no guarantee that we will ever locate the owner, despite the best efforts of our volunteers and staff.
"It is a heartbreaking experience when an owner loses their beloved pet and is never reunited with them. Making sure a cat is easily identifiable is vital to increase the chances of a happy reunion so, if compulsory microchipping was brought in, many of these problems would be solved."
Woodley Veterinary Equipment has launched a range of eight veterinary stains.
The company says that the range offers a comprehensive product base to suit most requirements, and that they are all quick and easy to use.
The range is made up of the following individual stains for single test use:
Also available is the Automated Slide Stainer, which Woodley says is capable of precise, balanced slide stains for use with Haematology and Gram staining. Maintenance free and self-cleaning the Automated Slide Stainer is also programmable for individual preferences.
For more information, email: sales@woodleyequipment.com or call Woodley's customer service team on +44 (0) 1204 669033 Option 1. Alternatively visit www.woodleyequipment.com
The British Veterinary Association has produced a series of expert videos to help employers and employees with the disciplinary process.
The five short videos, which can be accessed free on vets.tv as part of the BVA membership package, talk employers through the procedures they must follow to ensure it is a fair process. The videos also advise employees on how to approach the process including guidance on how much time employees should have to look at the evidence on which the disciplinary is based.
The videos use case studies to show what the particular stages in the disciplinary process mean, what they involve and how to prepare for them.
Robin Hargreaves, Chair of the BVA Members Services Group, said: "Many have already downloaded the videos which are short and easy to follow, arming members with the knowledge they need to prepare for the difficult journey through the disciplinary process.
"There is evidently a need for such information and I hope members of the veterinary team check the whole range of free employment resources BVA members can access before paying for external legal advice - it might not be needed."
The videos are available at http://www.bva.co.uk/vetsTv/2792.aspx, the downloadable guides at http://www.bva.co.uk/guides and legal services at http://www.bva.co.uk/legal.
The RCVS has announced that more than 500 veterinary surgeons have successfully applied to join the first ever cohort of Advanced Practitioners – a status which recognises those who have advanced qualifications and experience in a designated area.
637 veterinary surgeons applied for the status – which forms a middle tier of accreditation between those holding the initial veterinary degree and RCVS Specialists – of whom 546 have, so far, been added to the List of Advanced Practitioners.
The College hopes that the List will provide a clear indication to both the public and profession of those veterinary surgeons who have demonstrated knowledge, experience and engagement with continuing professional development (CPD) above-and-beyond RCVS requirements in a particular field of clinical practice.
For those added to the List, ‘Advanced Practitioner’ will now appear after their names in the Check the Register search tool (www.rcvs.org.uk/checkregister). Advanced Practitioners also appear on the RCVS Find a Vet entry for those practices listed on the search tool and animal owners will be able to specifically search for those holding the status.
Dr Kit Sturgess is a member of RCVS Council who chaired the panel that assessed all the applications. He said: “We are very pleased to welcome this first cohort of Advanced Practitioners and it is fair to say that both the number of applicants and number of those who successfully made it on to the List exceeded all our expectations.
“The status brings together a wide variety of similar postgraduate qualifications under one heading and, in doing so, brings much needed clarity to both the profession and the public. For example, practices will now be able to more clearly indicate the levels of skills and experience possessed by staff to their clients.
“Being an Advanced Practitioner will also bring benefits to those holding the status by helping them focus their CPD in a particular area as well as forging a potential pathway towards Specialist status.”
Successful applicants will now have five years until they need to apply to be re-accredited for the status. During this time they will be expected to carry out at least 250 hours of CPD, with 125 hours in the area of their designated field. The first annual retention fee for the List (£80) is due on 1 July 2015.
A new application period for Advanced Practitioner status will be announced later this year. Those who were previously unsuccessful in their applications are able to re-apply.
For details of the eligibility criteria for Advanced Practitioner as well as the requirements for re-accreditation, visit www.rcvs.org.uk/advanced or contact the RCVS Education Department on education@rcvs.org.uk or 020 7202 0791.
The webinar will be presented by Dr Abigail McGlennon from the Equine Infectious Disease Surveillance (EIDS) team at the University of Cambridge who will present data from the Surveillance of Equine Strangles (SES) network to provide a detailed overview of strangles diagnoses across the UK.
Abigail will explore recent trends in outbreak reports, the genetic makeup of recent circulating strains and transmission links between UK outbreaks.
By linking research from her own PhD work on S. equi genomics and transmission with preventative strategies, Abigail show how to suggest and implement evidence-based prevention measures to clients.
The webinar will also offer advice on ‘the ates’ preventative measures – vaccinate, isolate, investigate and communicate – and will include information on when horse owners should be vaccinating with Strangvac and an outbreak management vaccination plan using the traffic light ‘green, amber and red’ system.
https://go.dechra.co.uk/preventative_strategies_for_strangles
According to the researchers, who came from the University of Nottingham School of Veterinary Medicine and Science, Guide Dogs and Feldon Veterinary Centre, this was the first study to compare peri- and postoperative complications, behaviour after surgery, and surgery duration, for the two most common neutering procedures for female dogs; laparoscopic ovariectomy (LAP-OVE) and open ovariohysterectomy (celiotomy) (OVH-CEL).
For the study, the researchers analysed data from 519 bitches neutered by either LAP-OVE or OVH-CEL at four UK veterinary practices.
Fewer bitches developed wound redness or swelling at the surgical site following LAP-OVE (16%), compared to those that underwent OVH-CEL (36%).
Intraoperative complications were reported for 2% of dogs neutered by LAP-OVE and 3% of those neutered by OVH-CEL.
Postoperative complications were reported for 0.5% of the LAP-OVE group and 1% of the OVH-CEL group.
Unusual behaviours (inappetence, discomfort, licking or chewing) in the postoperative period were less common in dogs neutered by laparoscopic ovariectomy.
There was no significant difference in surgical duration between the two techniques.
The researchers say that their findings add to a growing body of evidence suggesting that postoperative complications, including those related to wound healing and those requiring further veterinary intervention, are lower for laparoscopic than open surgeries for bitches neutered by experienced veterinarians.
Lead author, Dr Rachel Moxon, said: “While there is already evidence from other studies relating to complications following neutering surgeries in bitches, this is the first time that the outcomes have been compared between what are anecdotally reported to be the two most frequently performed neutering surgeries for female dogs in the UK.
"The results will be of interest not only to vets, but for pet owners and others that have to make choices about neutering their dogs. Understanding the surgical risks is an important factor to consider, and decision making is made easier when it can be informed by evidence”.
https://onlinelibrary.wiley.com/doi/10.1111/jsap.70013
Hill's Prescription Diet j/d has been voted the Best Speciality Dog Product by readers of Your Dog at the magazine's recent annual Product Awards.
Robert Gundry, Consumer Marketing Manager at Hill's, said: "This is a great achievement for Hill's Pet Nutrition as it is clear recognition by consumers that j/d really does make a difference to the quality of life for dogs with mobility issues. It is also great news that dog owners are realising that mobility problems can be addressed with professional help from their vet and with appropriate nutrition."
According to Hill's, Prescription Diet Canine j/d has been clinically proven to help dogs with mobility problems. The company says its unique formula contains omega-3 fatty acids which soothe tissue around the joints and reduce inflammation to relieve pain. EPA, a specific omega-3 fatty acid found in sea fish oil preserves healthy joint cartilage.
Hill's has launched 'Lose 60 Tonnes in 6 months', a campaign to help clients get their pet to a healthy weight.
Sixty tonnes is equivalent to the weight of twelve elephants, which is a huge target. Hill's says that if every practice makes a small contribution, it can be achieved.
Hill's support includes a public relations pack which the company says contains everything veterinary surgeons and nurses need to help raise awareness and encourage pet owners to bring their pets in for a weight assessment. The pack includes proforma press releases and guidance on how to cultivate a mutually beneficial relationship with local media. There is also a 'Lose 60 tonnes in 6 months' point of sale kit that includes a poster, stickers and a noticeboard kit for clinics, to drive awareness while clients wait for consults.
As part of the campaign, Hill's is also hosting a series of nurse webinars on weight management and offering additional support material such as consult room posters, weight clinic packs and pet tape measures, an item often requested by nurses. There are also promotional offers available through Hill's Territory Managers, subject to stock availability.
Hill's Customer Marketing Manager, Sara Locke MRCVS said: "We feel it is important to support practices at the grass-roots level and to develop a campaign that will have real meaning within the local community. I hope practices will get behind it, engage with pet owners and as a result, gain new clients. They are also helping thousands of pets live longer and happier lives."
Further information is available from local Hill's Territory Managers or by calling Hill's on 0800 242438 or in ROI 1 800 626002.