Janssen Animal Health is encouraging vets and nurses to think 'chicken' this spring.
According to the company, all the evidence suggests that there has been a massive increase in the number of people keeping a few chickens in their garden, resulting in a new breed of chicken owner who often has different expectations regarding healthcare, and views their birds as 'pets'.
Vet Nigel Underwood from Janssen Animal Health said: "It is very tempting for small animal practitioners to think that domestic poultry keepers are the preserve of large animal practices but it is very likely that many cat and dog owners will own chickens too and trust their vet to give them advice about the basic healthcare needs of all their pets."
This spring there is a big opportunity to make poultry owners aware of the need to worm their birds. The return of warmer weather can signal an increase in poultry worm numbers as the ambient temperature increases above 10 degrees centigrade and more worm eggs become infectious. Studies have shown that peak worm counts often coincide with peak chicken egg production. Unless chickens, turkeys and geese are de-wormed there is a risk that egg production could suffer, just when poultry keepers should be enjoying their best yields. Some may even notice smaller eggs and loss of shell and yolk colour. Birds may suffer weight loss, become anaemic or even die.
One study has shown that older birds are more likely to harbour worms and many domestic poultry keepers find themselves with an ageing flock because they allow their birds to live a full natural lifespan. Free range birds are also much more at risk of picking up parasitic worms because of increased exposure to the outdoors, more contact with wild birds and the opportunities to ingest intermediate hosts such as earthworms, beetles and snails.
Janssen Animal Health's Flubenvet® 60 gram pack is an in-feed treatment that, according to the company, is practical even for those with just a few hens in their garden. Flubenvet 60 gram contains enough wormer to treat around 20 chickens, with no egg withdrawal.
While worms are a year-round problem in poultry it is especially important to treat in the spring to tackle the increasing threat of worm infection. Thereafter, poultry owners will also get the best results if they continue to treat regularly in spring, summer and autumn, when new birds are acquired and before putting birds out to pasture. This helps to ensure that contamination of the chickens' environment with worm eggs is kept at a manageable level, reducing the risk of future infections.
Free client leaflets about worms affecting chickens, geese and turkeys are available by calling Janssen Animal Health on 01494 567555.
The WSAVA has launched a petition to save ketamine from being placed under international scheduling, a move which the association says would prevent those who most need the drug having access to it.
The proposal to schedule ketamine is likely to be considered at the 59th UN Convention on Narcotic Drugs (CND) taking place between now and the 22nd March 2016 in Vienna.
Apparently, the proposal stems from a widespread misconception that ketamine is only a recreational drug. WSAVA argues that it is in fact the only anaesthetic suitable for use in middle and low income countries, and it also has particular value 'in the field' for trauma, traffic and sporting injuries. It is also the common and often only product used for sterilization initiatives - instrumental in the feral dog/cat population and critical for the control of zoonotic diseases, such as rabies.
To sign the petition, visit: http://chn.ge/1RFSou6. You can also share the petition post on facebook: https://www.facebook.com/WSAVA/.
Petplan has announced the winner of the 'ChiWOWhua' competition which took place at BSAVA Congress in April, and offers a guide to pet insurance in practice.
Alfreton Park Veterinary Hospital was chosen out of more than 800 entries from across the UK. The staff at the practice were delighted after winning £1000 which they plan to spend on computer equipment which includes a new laptop and a state of the art printer.
Matt Ingram, Partner at Alfreton Park Veterinary Hospital commented, "We were absolutely ecstatic when we found out that we won the competition. The prize money will allow us to promote pet health through weight watcher clinics by taking before and after photographs of clients' pets and educate our clients about responsible pet ownership. We will also use it to document the progression of a case study as part of our 'Pet of the Month' programme. We are very grateful and would like to thank Petplan for their ongoing support in the veterinary industry".
The competition's objective was to inform veterinary staff about the simple ways for practices to promote pet insurance to their uninsured client. There is still some confusion amongst staff as to what they can and cannot talk about. With this in mind, Petplan has produced a "Siameasy guide" for veterinary practices to show just how quick and easy promoting pet insurance can be. This guide provides ideas on when to mention insurance, the promotional materials available from Petplan as well as guidelines on insurance regulation.
Petplan says all practices can promote the benefits of pet insurance regardless of their regulatory status. For a free copy of the Siameasy guide, email vetline@petplan.co.uk or call Vetline on 0800 316 8800.
Alstoe has launched Easeflex Plus Chews, a development of the original Easeflex Chews joint nutrient supplement for dogs.
According to the company, improvements include the addition of 500mg per chew of green lipped mussel, a source of Omega 3 PUFA's. In addition, the appearance and flavour of the chew has also been improved to enhance its appeal.
Niall McFerran from Alstoe said: "To help practices explain the need to maintain mobility we have devised a fun range of marketing materials featuring Fizz the Easeflex dog and his two friends, Buzz and Scamp."
Easeflex Plus is available from veterinary wholesalers priced at £47.00 + VAT for 120 Chews which is enough for an average dog for approximately four months.
Labrador Retrievers are the breed most likely to run away, according to a survey of 2000 pet owners commissioned by the Blue Cross.
In addition, the survey found that the average dog owner has had their pet run off three times. One in five haven't had their dog microchipped and half of those say they probably won't ever have it done.
Only 23% of dog owners know it is already mandatory for dogs to wear a tag when in public, and only half of those knew the tag must bear the owner's name.
1/3rd thought the maximum fine for a dog being without a tag would be £100, when it is actually £5000.
The full list of breeds most likely to do a runner was:
As well as recycling its own blister packs used for pet medication, White Cross Vets, which has 21 practices, is urging local residents to bring in their empty blister packs to be recycled in a collection box in its reception areas.
MYGroup will process the collected blister packs, separating it back into its constituent parts so it can be fed back into supply chains and used to make new materials, including MYboard, a product which is used for construction, joinery, shop and event fittings.
Tom Ward, clinic director from White Cross Vets in Guiseley, said: “Very few local authorities or waste companies can recycle blister packs, which are used to package tablets and pills, meaning they usually end up in landfill or incineration.
“As a practice we use thousands of blister packs every year and we’re conscious that we need to look after our environment, so when we discovered there is now a ground-breaking recycling solution through MYGroup, it was obvious we needed to get involved.
“We’re also pleased to be able to make it available to local people in the surrounding area who can collect the blister packs they use at home and drop them off with us for recycling, regardless of whether or not they’re a client or even a pet owner.
"The initial feedback we’ve received has been very positive and we’re now beginning to see more and more blister packs being recycled each week as the scheme begins to grow.”
Steve Carrie, group director from MYGroup, said: “MYGroup offers the only circular solution on the market for recycling blister packs and we’re only just getting started in this critical waste space to save such a ubiquitous item from landfill or incineration.
MYGroup launched its first blister pack recycling scheme earlier this year across a series of GP surgeries and pharmacies in York, with over 185,000 waste blister packs collected so far.
Each full box that White Cross Vets collects carries an approximate carbon saving of 30kg, which is roughly the equivalent of driving nearly 800 miles in a car.
https://mygroupltd.com
This allows patients to try the drug at lower cost, before progressing to the 30ml bottle for ongoing treatment.
Samantha Taylor, RCVS Recognised Specialist in Feline Medicine said: “It’s great we now have the option to prescribe the smaller 12ML bottle for starting cats on Senvelgo, as it means we don’t have to worry about wasting a 30ml bottle if it becomes evident that the cat requires insulin in the first couple of weeks.”
https://senvelgo.co.uk
Exotics referral practitioner, Mark Rowland MRCVS CertZooMed MRCVS has launched an iPhone app for GPs which puts all the information you need about the commonly presented exotic species at your fingertips.
Mark said: "Vets often have little training in exotic animal medicine, an area which is becoming increasingly important as more rabbits, guinea pigs, hamsters, tortoises, other reptiles and birds are presented in practice. Although data is available in books, it usually has to be sourced, which can be difficult if the practice does not have the relevant texts."
"For this reason, I've developed an iPhone app which provides species biological data, such as normal temperatures and gestation periods, a exotics formulary, a list of common conditions and a gallery of images and video footage of basic procedures."
Mark says he hopes it'll be an invaluable mobile resource for veterinary surgeons, students, nurses and technicians worldwide, and that he will be updating it regularly.
Veterinary Care of Exotic Pets is now available now from iTunes, priced at £7.99. Click here for more information: http://itunes.apple.com/gb/app/veterinary-care-exotic-pets/id511902278?mt=8
Petplan has opened nominations for its Petplan Insurance Advisor (PIA) of the Year award.
Available for staff at veterinary practices who are an Appointed Representative (AR) of Petplan, this award recognises PIA's who are dedicated to promoting the benefits of pet insurance in their practice.
Staff can nominate themselves or their colleagues via the website www.petplanvet.co.uk and are encouraged to provide examples of how the nominated PIA has improved practice performance.
The 2012 PIA of the Year will be crowned at the BVNA Congress on 6th October and the winner will receive an iPad. Submissions close on 20th September.
Simon Masding, Petplan Head of Sales and Partnerships said: "This award celebrates the fantastic job our PIAs do communicating the importance of pet insurance to their clients. We know first hand from the time we spend in practice, just how many fun, innovative ways they find to highlight how having insurance helps keep pets healthy."
The British Association of Veterinary Emergency and Critical Care (BAVECC) is carrying out a survey of the veterinary profession about 24/7 emergency veterinary cover, the results of which will be presented to the RCVS Standards Committee during its forthcoming review.
Toby Birch MRCVS from BAVECC said: "We are aware that there has been much debate on the subject however we feel that much of what has been aired is subjective opinion. While we appreciate that this is very valuable, BAVECC would like to try and place some objectivity on this matter."
If you're working in small animal practice in the UK, please take part in the survey here: https://www.surveymonkey.com/s/JYKNC5J.
The results will be shared with members of VetSurgeon.org and VetNurse.co.uk in due course.
Julia, who came to the UK in 2016, graduated from the Royal Veterinary College in 2021.
She then completed a master’s degree in animal welfare in Canada, before returning to the UK to join Crowshall in 2024.
Her interest was initially in companion animals, but she decided to focus her career on animal welfare and population medicine.
The judges said: “She has quickly become a dynamic leader in poultry health and welfare, helping farms achieve dramatic reductions in antibiotic use and improved performance.
"Her commitment to evidence-based advice, education and industry advocacy has earned widespread recognition.”
Photo: Julia presented with her award by Shaun Williamson and Emily Wilton from Zoetis.
Pfizer has sponsored the publication of a new English-Polish dairy health guide for vets to give farmers.
The guide has been published to help farm staff from Poland improves their knowledge, skills and performance at work. Topics covered including milking routines, causes and control of clinical mastitis, intramammary tube infusion and dry cow therapy.
Copies are available free of charge from Pfizer Animal Health's Dairy Territory Managers, or by calling 01737 330727.
A survey of more than 3,000 farms has found that 16% employed foreign workers, among whom more than half were from Poland.1 According to Pfizer's livestock business director Tomas Rosival, Polish workers are keen on training and eager to put it into practice and get results.
He said: "Communication is the key. By presenting each topic in English and Polish on facing pages, the booklet helps develop workplace vocabulary and language skills as well as improving technical knowledge."
[1] Farm Business, 2009. The significance of migrant labour in UK agricultural employment. Survey of 3,375 farms.
US company Midmark is running a UK prize draw to win a Cardell 9401 blood pressure monitor worth nearly £2000.
To enter the draw, click here.
Pfizer is giving away a free equine weigh tape with every purchase of Equest & Equest Pramox (while stocks last), to help encourage accurate treatment against encysted small redworms this season.
According to the company, Equest & Equest Pramox are the only wormers in the UK that treat encysted small redworm in a single dose. Using a weigh tape to work out their horse's weight will help your clients avoid under dosing, which increases the risk of resistance development.
Pfizer says small redworms are the most common worms found in horses today. They can pose a very serious health risk to horses and it's important for owners to make sure that they are treated properly during the autumn or early winter.
Small redworms can grow up to 2.5cm in length and are thin and reddish in colour. Small redworm eggs are passed in the faeces and then hatch on pasture and continue to develop into more advanced larval stages before being ingested by the horse as it grazes. The larvae burrow deeply into the wall of the gut where they encyst and may account for up to 90% of the redworm burden in the horse1. Encysted small redworm will not show up in a Faecal Worm Egg Count - even if the horse has shown a negative or low count it could still be harbouring several million encysted small redworms2.
Encysted small redworms can remain dormant inside a horse for up to two years, but they usually 'wake-up' in late winter or early spring, developing and emerging from the gut wall all at the same time. In severe infestations mass emergence can lead to a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate3. Young horses of less than six years of age can often be at higher risk of the disease3 but small redworm can cause life-threatening illness at any time of year and in any age of horse.
Ben Gaskell, Pfizer's veterinary adviser said: "Treating encysted small redworms successfully in the late autumn or early winter is important to avoid the risk of larval cyathostominosis. It's important to advise your customers to choose a product that is licensed to treat the worms they are targeting and that they give the correct dose, by weighing their horse beforehand, as this will help preserve the efficacy of the drug used."
Pfizer's Does your wormer measure up campaign is backed with point of sale materials and a media campaign. To receive a free weigh tape, valued at £7 your clients need to buy a tube of Equest or Equest Pramox, fill in an application form and send Pfizer the batch and expiry flap from the pack. Pfizer will then send them a FREE Weigh Tape while stocks last.
For further information contact your Pfizer Account Manager.
References
1. Bairden K. et al (2001) Veterinary Record 148, 138-1412. Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑2423. McWilliam H. et al (2010) International Journal for Parasitology 40, 265-275
The RCVS has announced that more than 500 veterinary surgeons have successfully applied to join the first ever cohort of Advanced Practitioners – a status which recognises those who have advanced qualifications and experience in a designated area.
637 veterinary surgeons applied for the status – which forms a middle tier of accreditation between those holding the initial veterinary degree and RCVS Specialists – of whom 546 have, so far, been added to the List of Advanced Practitioners.
The College hopes that the List will provide a clear indication to both the public and profession of those veterinary surgeons who have demonstrated knowledge, experience and engagement with continuing professional development (CPD) above-and-beyond RCVS requirements in a particular field of clinical practice.
For those added to the List, ‘Advanced Practitioner’ will now appear after their names in the Check the Register search tool (www.rcvs.org.uk/checkregister). Advanced Practitioners also appear on the RCVS Find a Vet entry for those practices listed on the search tool and animal owners will be able to specifically search for those holding the status.
Dr Kit Sturgess is a member of RCVS Council who chaired the panel that assessed all the applications. He said: “We are very pleased to welcome this first cohort of Advanced Practitioners and it is fair to say that both the number of applicants and number of those who successfully made it on to the List exceeded all our expectations.
“The status brings together a wide variety of similar postgraduate qualifications under one heading and, in doing so, brings much needed clarity to both the profession and the public. For example, practices will now be able to more clearly indicate the levels of skills and experience possessed by staff to their clients.
“Being an Advanced Practitioner will also bring benefits to those holding the status by helping them focus their CPD in a particular area as well as forging a potential pathway towards Specialist status.”
Successful applicants will now have five years until they need to apply to be re-accredited for the status. During this time they will be expected to carry out at least 250 hours of CPD, with 125 hours in the area of their designated field. The first annual retention fee for the List (£80) is due on 1 July 2015.
A new application period for Advanced Practitioner status will be announced later this year. Those who were previously unsuccessful in their applications are able to re-apply.
For details of the eligibility criteria for Advanced Practitioner as well as the requirements for re-accreditation, visit www.rcvs.org.uk/advanced or contact the RCVS Education Department on education@rcvs.org.uk or 020 7202 0791.
Public Health England has released figures showing that the number of people testing positive for Lyme disease was up over 30% in the period July to September 2015, from 300 lab confirmed cases to 421.
The figures are being highlighted by MSD Animal Health, organisers of the Bravecto 'Big Tick Project', a campaign to raise awareness of tick-borne disease amongst vets and pet owners.
The TV presenter and naturalist Chris Packham said: "The rise in the number of confirmed cases of Lyme disease in the UK reported by Public Health England suggests the need for greater awareness of this damaging illness. Vets have a huge part to play in educating pet owners.
"As well as highlighting the risks that ticks present to both human and companion animal health we need to be more alert to the signs and symptoms of tick-borne disease and the sensible steps we can all take to protect ourselves and our animals.”
Professor Richard Wall who has led Bristol University’s Big Tick Project team said: "Given the reported increase in cases of Lyme disease, the results of the Big Tick Project study will help us to understand these changes both in terms of the longer seasonal activity of ticks and their increasingly widespread geographic location and could have important implications for both human and animal health by quantifying the diversity and prevalence of the pathogens they may be carrying."
According to the NHS around 2,000 to 3,000 people in the UK are affected by Lyme Disease each year but charities campaigning for greater awareness of the disease suggest this could be as many as 15,000.
Growing concern over the rise in the tick-borne infection has prompted Government ministers to set up a network of regional experts to help diagnose and treat the problem.
Last autumn, Health Minister Lord Prior told a House of Lords debate: "Some patients suffer debilitating illness with symptoms that persist after treatment for several months or longer."
Lord Prior revealed that the Department of Health is to set up a network of experts around the country to support GPs and hospital staff, most of whom have never seen cases of the disease. The increase in the disease is being blamed on rising numbers of tick populations which are active for longer due to climate change, a rise in numbers of wild mammals such as deer that host them.
The clinical signs of Lyme disease in dogs include recurrent lameness due to inflammation of the joints. Sometimes the lameness lasts for only three to four days either in the same leg or in other legs and the joints may be swollen, warm, and painful. In some cases, kidney failure may occur and the dog may exhibit such signs as vomiting, diarrhoea, lack of appetite, weight loss, increased urination and thirst.
The RVC is the oldest veterinary school in the English-speaking world, and the creation of the College in 1791 marked the establishment of the veterinary profession in Britain.
To mark its 225 years and celebrate the heritage of veterinary and scientific education, the RVC invited alumni back to attend a programme of events, including a gala dinner on Saturday and an Open Day and Campus Tour on Sunday.
Sunday’s activities included displays focusing on the history of the RVC, talks, a film screening and an ethical debate. The ethical debate related to the balance between business and welfare in all aspects of veterinary work. There were events for staff at both the Camden and Hertfordshire campuses on the Friday to mark the College’s birthday.
RVC Principal Stuart Reid said: "It is a great honour to lead the RVC, which has achieved so much over the centuries, within this era of so many exciting breakthroughs. The College has always looked beyond the horizon to make advancements in science and practice, for the benefit of patients and communities globally, yet it is crucial to also recognise the essential contributions of those who have gone before. The early pioneers and those who followed them played essential roles in the evolution of both veterinary and human medicine and the advancement of science.
"As we celebrate 225 years as a world-leading institution, we honour all who have worked and studied here through the centuries. Our current advances in knowledge are built on the efforts of all who have been part of the RVC through the centuries. By acknowledging this heritage, we also reflect on how efforts being made today by researchers, practitioners and students have long-term implications for animal health and welfare globally."
kcs-intervet.swfIntervet / Schering-Plough Animal Health is running a challenge over the next few months to encourage the early diagnosis of Keratoconjunctivitis sicca (KCS), a painful disease which leads to permanent blindness (see right).
Practices are being asked to perform a Schirmer Tear Test (STT) on 50 dogs not previously diagnosed with KCS for the chance to win one of 70 Samsung digital cameras.
Recent studies¹ have shown the incidence of KCS to be 4.6% of the UK dog population, rising to 8.3% in predisposed breeds. However, 20 veterinary practices have recently participated in an Early Diagnosis Programme and the number confirmed with KCS was 9.7%². 17 of the cases diagnosed had Schirmer Tear Test readings of zero.
KCS is thought to be under-diagnosed because not all cases have the classic 'textbook' appearance but look surprisingly normal despite severely reduced tear production. In addition, diagnosis usually requires clinical suspicion and a Schirmer Tear Test.
Claudia Hartley, BVSc CertVOphthal DipECVO MRCVS, European Specialist in Veterinary Ophthalmology believes that: "All sore eyes (except where a descemetocoele is present) should have a Schirmer Tear Test, whether or not there is corneal change."
Melanie Dass MA VetMB CertSAM MRCVS ACIM, Product Manager for Optimmune said: "The results of our Early Diagnosis Programme made interesting reading and supported what we have always suspected - that KCS is under-diagnosed. It's really important that dogs suffering from this disease are detected promptly as early diagnosis and treatment with Optimmune gives the best prognosis.
"As part of the Early Diagnosis Programme owners of predisposed breeds received a personalised mailing offering them a free Schirmer Tear Test and some practices also elected to test all breeds at routine consultations such as vaccination. The tests were generally performed by veterinary nurses after they had received training, with the diagnosis made by a veterinary surgeon."
For more information about KCS, Optimmune and support in implementing an Early Diagnosis Programme, please contact your local Intervet / Schering-Plough Animal Health Territory Manager or call 01908 685685.
References¹ Pierce V & Williams D, 2006. Determination of Schirmer Tear Tests values in 1000 dogs. BSAVA Abstract 2006.² Intervet / Schering-Plough Animal Health Practices Study 2009
CEVA Animal Health is launching a new TV advertising and marketing campaign to promote its veterinary behaviour products, DAP and Feliway, in the run up to this year's firework season.
The campaign will feature a new animated character 'Dap the Dog', who will join 'That Purple Cat' in educating pet owners on the behaviours expressed by pets that are fearful of loud noises during fireworks, and the benefits of using DAP and Feliway. The adverts will be aired throughout October on ITV2, E4, More4 and Channel 4 (London only) starting on Monday 4th October and will be seen by 11.5 million ABC1 women.
A range of firework marketing materials have been produced to support veterinary practices and help educate owners who have noise phobic pets. These include client leaflets, an A4 leaflet holder, waiting room display materials and a firework poster all featuring the characters from the advert. CEVA's petfireworkfear website - www.petfireworkfear.co.uk/ - has also been updated to include the new TV advert, downloadable versions of all materials and tips on how to prepare pets for fireworks. In addition, www.dapfordogs.com/ and www.feliway.com/ will feature a voucher offering pet owners a free 60ml spray when they purchase a DAP or Feliway diffuser from their local veterinary practice.
The support comes in light of recent research1, carried out by CEVA, that revealed 80% of pet owners have had a pet that has been afraid of fireworks, with more than half of dog owners wanting to ban them altogether because they are too upsetting for their animals.
Julia Wood, product manager at CEVA Animal Health, said: "Fireworks are the most stressful event that a pet can experience and, in most cases, owners have noticed their animals becoming visibly unsettled with 49% of dogs shaking1 and 65% of cats hiding1. The new TV advertising campaign and marketing support will educate pet owners on behaviours expressed by pets with a fear of loud noises and the importance of taking proactive action by using DAP and Feliway."
CEVA will be running its annual firework display competition amongst veterinary practices throughout October for the best decorated waiting room.
For further information on CEVA's firework campaign or its marketing support, please contact your local CEVA territory manager or call CEVA Animal Health on 01494 781510.
Veterinary surgeons and veterinary nurses will be able to try their hands at the Royal College of Veterinary Surgeons code-cracking competition at the London Vet Show at Olympia on 24-25 November.
At the RCVS breakfast session on the Friday morning (8.30, part of the Business Stream), President Dr Jerry Davies will unlock the secrets of the proposed new Codes of Professional Conduct for vets and VNs.
To promote this breakfast session, the RCVS is inviting visitors to come to its stand (J90) to solve photo enigmas, using clues provided to decipher a series of words that appear in the proposed new Codes. The winner will be in line to receive a pair of super sleuthing video glasses.
VNs who missed BVNA Congress can also get their hands on a 50th anniversary commemorative chocolate medallion by visiting the RCVS stand.
Coffee and pastries will be served at the morning session on Friday - there's no need to book, just turn up.
'The essential ingredients of a good nutritional recommendation' is presented by Georgia Woods RVN CertCFVHNut VTS(Nutrition), one of the editors of the new BSAVA Guide. It covers the main points that need to be considered when offering a nutritional recommendation to a pet owner.
Georgia said: "Nutrition discussions with clients can be challenging, not least given the plethora of diets available for pets.
"This webinar aims to cover the main points to support an evidence-based decision-making process to help vets engage owners in a meaningful discussion about nutrition and provide guidance on the most suitable diet for their pet."
The BSAVA Guide to Nutrition is an independent guide comprising a series of factsheets for veterinary professionals on four different diet options; each of these is accompanied by a factsheet for owners that can be provided as part of the consultation. The factsheets cover:
The BSAVA Guide to Nutrition is available exclusively through the BSAVA Library (£25; £15 to BSAVA members). Georgia’s lecture on ‘The essential ingredients of a good nutritional recommendation’ can be accessed via the BSAVA Webinar Library.
Following an outdoor advertising campaign that ran earlier this year, Drontal has launched a new national campaign, which will see the iconic Schnauzer featured on over 6,000 outdoor sites across England, Scotland and Wales.
Drontal product manager, Dan White said: "The last Drontal outdoor advertising campaign was a huge success in driving pet-owning clients into practices and we're hoping to build on this with our new advertising push.
"Approximately, 20% of the new advertising sites will be located within a 500 metre radius of veterinary practices serving to drive pet owners to visit local practices to purchase Drontal. We're not only highlighting the benefits of regular worming which results in healthier cats and dogs, but we're also improving the health of practice business."
For further information on Drontal, please contact your Bayer territory manager.
Hill's has launched 'Lose 60 Tonnes in 6 months', a campaign to help clients get their pet to a healthy weight.
Sixty tonnes is equivalent to the weight of twelve elephants, which is a huge target. Hill's says that if every practice makes a small contribution, it can be achieved.
Hill's support includes a public relations pack which the company says contains everything veterinary surgeons and nurses need to help raise awareness and encourage pet owners to bring their pets in for a weight assessment. The pack includes proforma press releases and guidance on how to cultivate a mutually beneficial relationship with local media. There is also a 'Lose 60 tonnes in 6 months' point of sale kit that includes a poster, stickers and a noticeboard kit for clinics, to drive awareness while clients wait for consults.
As part of the campaign, Hill's is also hosting a series of nurse webinars on weight management and offering additional support material such as consult room posters, weight clinic packs and pet tape measures, an item often requested by nurses. There are also promotional offers available through Hill's Territory Managers, subject to stock availability.
Hill's Customer Marketing Manager, Sara Locke MRCVS said: "We feel it is important to support practices at the grass-roots level and to develop a campaign that will have real meaning within the local community. I hope practices will get behind it, engage with pet owners and as a result, gain new clients. They are also helping thousands of pets live longer and happier lives."
Further information is available from local Hill's Territory Managers or by calling Hill's on 0800 242438 or in ROI 1 800 626002.