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VetSurgeon.org publishes a curated feed of veterinary news for practising veterinary surgeons, with a primary focus on the UK profession.
We select stories based on their practical relevance, clinical interest, or professional significance — filtering out noise so busy vets can stay informed quickly.
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We report across all areas of practice, including companion animal, farm, equine and exotic species.
Our editorial approach is deliberately selective and concise. We prioritise clarity and relevance over volume, aiming to make each story worth your time.
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Veterinary charity PetSavers has launched its annual photography competition, and is inviting vet practices to get involved.
PetSavers is asking veterinary practices to help promote the annual PetSavers photography competition by encouraging their clients to take part. This year's theme is 'Mischievous Pets', and the competition is free to enter, with a closing date for entries on the 31 January 2014.
PetSavers' studies have already contributed a better understanding of many common diseases such as diabetes, cancer, arthritis and heart disease to the profession. However, there is obviously a lot more work to be done. By promoting the photo competition, you will help PetSavers to tell its story and encourage more pet owners to support the kind of veterinary science that helps vets improve the health of the nation's pets.
You can help promote the competition by placing a poster on you practice notice board or downloading a digital copy and placing it on your social networking sites or practice newsletters.
To request a poster of for more information about how you can get involved with PetSavers visit www.petsavers.org.uk or email Emma - e.sansom@bsava.com. Of course - all vet and VN photographers can enter too.
To enter the competition, veterinary practices need to build a den in the waiting room - with an Adaptil diffuser plugged in nearby - and decorate it to demonstrate the preventative measures clients can carry out at home to help manage their pets’ firework fears.
Then post a picture of the your den/waiting room display on the Ceva Animal Health Facebook page throughout October. Last year's winner is pictured above right.
The top 10 veterinary practice waiting room dens and displays will win a luxury chocolate hamper.
Ceva says it has a comprehensive range of marketing materials for veterinary practices to use in creating their entry, including new waiting room materials.
For further information contact your local Ceva territory manager.
Dr Natalie Marks DVM CVJ will present "Meeting the expectations of the new generation of pet owners. Let’s go digital!" and Dr Sarah Heath RCVS & EBVS European Veterinary Specialist in Behavioural Medicine will talk about "Approaching dermatology cases with behaviour in mind".
Natalie's presentation will focus on what the millennial generation of pet owners expect from interactions with their vets and how clinicians need to dig deep to understand how these client groups process information. The talk will demonstrate the benefits of new digital technologies for communication and treatment follow ups, focusing on digital tools to meet client expectations and help the veterinary team offer the best advice.
Sarah's presentation will offer hands-on tips for everyday dermatology work in practice, focusing on the importance of considering emotional health when investigating and treating dermatology patients. She will also discuss the links between emotional state and dermatological disease.
There will also be live studio discussions with vets and nurses including Emma Lindbland Åström DVM, Kerstin Bergvall Diplomate DVM and Cecilia Friberg Diplomate DVM from Sweden. These discussions will focus on communication with pet owners and how the veterinary team copes with the many challenges that occur, especially when it comes to detailed dermatology treatments. Emma will be joined in the studio by a dog owner who will provide owner insights.
Andrew Fullerton BVSc (Hons) MRCVS, product manager at Ceva Animal Health, said: “Today’s pet owners are often millennials who embrace their new family member with huge enthusiasm, however they often have very different expectations than those of previous generations because they can easily access a wealth of pet health information online.
"The Ceva Derma Day will address this by providing online delegates with extensive information on what makes millennials tick and offer proactive communication tools to strengthen vet/client relationships.”
To register for Ceva Derma Day visit: https://ceva-derma-day-2021.confetti.events
The event will count for four hours CPD. Delegates who pre-register in advance will be issued with a certificate and be able to watch a recording of the sessions afterwards. Those who don't, won't.
Kruuse has launched Krutex Polyisoprene Surgical Gloves, which are both powder and latex-free to minimise the risk of glove-related allergy to latex protein.
The gloves are made from synthetic polyisoprene, which has a molecular structure similar to natural rubber latex. This, says the company, means the gloves have a fit, sensitivity and comfort equal to natural rubber latex. The company says they are also designed to provide increased fingertip sensitivity.
Andrew Groom Managing Director, Kruuse UK Ltd said: "After feedback from our customers showed an increasing concern regarding latex allergies amongst clinicians, we were encouraged to develop this addition to our well established range of gloves."
Krutech latex free gloves join the existing Krutech range which includes; Vet Gel surgeons' gloves, Krutech latex surgical gloves, Krutech latex, vinyl and nitrile examination gloves and the widely used arm length gloves range. The new range is supplied in boxes of 25 sterile, single packed pairs and are available in half sizes from 6.0 to 9.0.
The Animal Health Trust has presented the results of a study which has identified a significant link between hind limb lameness and saddle slip, showing consistent saddle slip in some horses with hind limb lameness, even when the lameness is fairly subtle and difficult to detect.
According to the AHT, saddle slip in sports horses is a well-recognised problem that can occur for a variety of reasons, including asymmetry in the shape of the horse's back, riders sitting crookedly and ill-fitting saddles. Sue Dyson, Head of Clinical Orthopaedics at the Centre for Equine Studies at the Animal Health Trust, had also observed that saddle slip may occur because of hind limb lameness. The intention of the study, therefore, was to find out more about the interrelationships between the horse, saddle and rider and to document the frequency of occurrence of saddle slip in horses with hind limb lameness compared with other horses.
The research was undertaken by Sue Dyson and Intern Line Greve and was presented at the British Equine Veterinary Association (BEVA) Congress last month. It is thought to be the first study of its kind, and was supported by the Saddle Research Trust (SRT). The SRT is a charitable organisation, aiming to facilitate research and provide support as well as advice on the influence of the saddle on the welfare and performance of horses and riders.
The study assessed 128 horses of varying size, age and type. The degree of lameness of each horse was graded; back shape and symmetry were measured and saddles assessed for symmetry and fit. Each horse was ridden by at least two riders and rider straightness plus weight were recorded. The grade of saddle slip, whether it occurred with more than one rider, and whether saddle slip was influenced by the direction of movement or the diagonal on which the rider was sitting were also noted.
The saddle consistently slipped to one side in 54% of horses with hind limb lameness, compared with 4% of horses with fore limb lameness, 0% with back pain and/or sacroiliac joint region pain and 0% of non-lame horses. Diagnostic analgesia was subsequently used to abolish the hind limb lameness and this eliminated the saddle slip in 97% of cases.
Sue said: "Our findings emphasise the need to educate owners, veterinarians, physiotherapists, trainers, riders and saddle fitters that saddle slip is frequently an indicator of lameness, not necessarily a manifestation of an ill-fitting saddle or asymmetric shape of the horse's back. Detection of saddle slip provides an opportunity for the owner, riders and trainers to detect low-grade and subclinical lameness, with important welfare consequences."
Further scientific studies are planned, with the support of the Saddle Research Trust, in order to build on these findings. To this end the SRT is currently seeking an honorary fundraiser to help secure ongoing financial support. For further information contact Anne Bondi on 07775 912202 or email annebondi@me.com.
1An investigation of the relationship between hindlimb lameness and saddle slip, L. Greve and S.J. Dyson, Centre for Equine Studies, Animal Health Trust, Lanwades Park, Kentford, Newmarket, Suffolk, CB8 7UU, UK.
The PDSA has announced the start of its annual pet slimming competition, and revealed the 17 competitors who will be fighting to win the title of Pet Fit Club Slimmer Of The Year.
The competition is run to highlight the high level of pet obesity in the UK. According to the charity, around a third of all dogs (2.5M) and a quarter of all cats (2M) are estimated to be overweight.
PDSA research has shown that 87% of owners give their pets treats, despite the fact that 91% realise the resulting obesity can reduce their pet's lifespan. The PDSA's PAW Report, produced in conjunction with YouGov, discovered that a wide range of inappropriate treats are being fed to pets, including fast food, leftovers, crisps, biscuits, chocolate and chips.
Elaine Pendlebury, PDSA Senior Veterinary Surgeon, said: "Obesity is one of the biggest welfare issues affecting pets in the UK today. Sadly, it also means millions of pets are at risk from potentially life-threatening health problems related to obesity."
For more information about the finalists, please visit www.pdsa.org.uk/petfitclub
The ban on gatherings applies to birds at higher risk of avian flu including chickens, turkeys, ducks and geese, and restricts events such as livestock fairs, auctions and bird shows.
Since the disease was declared on 16 December it has now been confirmed all 2,500 birds at the farm have been destroyed, the farm has been disinfected and there have been no subsequent cases reported, though a 3km Protection Zone and a 10km Surveillance Zone around the site remain in place.
The ban is part of the Government’s measures to tackle the disease and reduce the risk of the virus spreading, which includes a requirement to keep all poultry and captive birds housed or otherwise separated from contact with wild birds and advice urging farmers and poultry keepers to ensure strict biosecurity standards.
The ban on gatherings does not apply to pigeons or aviary birds which are at much lower risk of passing the disease to domestic poultry. It will be kept under review and may be lifted or amended if the risk level changes.
Advice from Public Health England remains that the risk to public health from the virus is very low. The Food Standards Agency has also made clear bird flu does not pose a food safety risk for UK consumers. There is not anticipated to be any impact on the supplies of turkeys or other birds over Christmas.
Chief Veterinary Officer, Nigel Gibbens, said: "While we have seen no further cases of bird flu following the outbreak in Lincolnshire, we must continue to be vigilant and do all we can to protect against this highly pathogenic strain of the disease.
"This ban on gatherings is a proportionate step that will help protect our farmers and bird keepers from seeing their flocks infected with this disease that can have a devastating impact on poultry.
"The risk to human health continues to be very low and there is no impact on the food chain, but infection at a gathering could lead to rapid dispersal of infection to kept birds in many locations.
"Our Avian Influenza Prevention Zone remains in place across the country and anyone who has regular contact with birds should stay alert for signs of disease, maintain the highest biosecurity standards and take all reasonable steps to minimise contact between poultry and wild birds."
Bird keepers should report suspected disease immediately and must maintain high biosecurity standards by:
To enter the draw, visit http://www.noble-futures.com/veterinaryCPDgiveaway before the 31st March 2021 and complete the form.
There are ten £250 vouchers for Improve's modular programmes and fifty £50 vouchers for its Practical Surgery and Ultrasound short courses up for grabs.
Tony Noble, Managing Director at Noble Futures said: "At Noble Futures, we care deeply about the veterinary profession.
"Those who work within it are at the heart of our business and we are dedicated to looking after those that work in our industry.
"Recently we made the exciting move into recruitment for clinical veterinary roles, to support our long-standing success in recruitment for industry-based roles and with our huge £5,000 Improve International CPD Giveaway we are looking to give something back to the brilliant veterinary surgeons to whom we owe so much, not only for being at the heart of our business but also for the care and protection that they provide to the many animals in our lives."
There are two main streams – veterinary and nursing – alongside which there will be a number of workshops on dentistry, ophthalmology, electrosurgery and wound management
Speakers will include: Alasdair Hotston Moore, Matthew Oxford, David Williams, Sarah Heath and Molly Varga.
New for this year, there will be a separate two-day SPVS Leadership & Management programme (at extra charge) and interactive mental health sessions run by Vets in Mind.
There will also be sessions run by SCAS/Our Special Friends on 'the bond-centred practice'.
There's a commercial exhibition, a happy hour on day one, a hot buffet lunch, and tea, coffee and biscuits throughout both days.
For overnight accommodation, the organisers have secured a preferential rate (£125) at the on-site hotel – the Courtyard by Marriott – that includes breakfast and parking.
To book, use this link: https://www.marriott.com/event-reservations/reservation-link.mi?id=1709042444468&key=GRP&app=resvlink. There are lots of other options nearby.
Book directly at https://form.jotform.com/240863511432349.
To be invoiced rather than pay now, apply INVOICEME at checkout.
www.vetcpdcongress.co.uk.
The latest solution to the perennial problem of cat mess has arrived in the UK; CatGenie is the world's first self-flushing, self-washing cat loo.
They say a picture is worth a thousand words, so here it is...
According to CatGenie UK, the loo eliminates the need for pet owners to touch, smell or change dirty cat litter again, or carry heavy bags of cat litter home from the supermarket.
Once hooked up to a water connection and plugged into an electrical socket, CatGenie is ready to use. Instead of litter, it uses washable granules that look and feel like litter. Liquid waste drains and solids get scooped. All get liquefied for disposal down the drain, out of the home. The washable granules and cat box interior are then washed with water and SaniSolution. A built in dryer blows hot air through the granules to dry them completely for the cat's comfort. Sensors monitor when a cat visits the box and the CatGenie can be set to clean automatically at intervals throughout the day, or manually whenever required.
CatGenie costs £289.99 including VAT and shipping. The company says that annual running costs are lower than traditional cat litter methods which cost approximately £155/year, with more than 30 hours a year spent on buying and carrying litter, changing and disposing of dirty litter. CatGenie's on-going costs are less than £100.
CatGenie is offering vets the opportunity to take advantage of this product launch in the UK. By displaying CatGenie leaflets in your practice, you can earn £10 for every unit sold. There's no financial outlay and no need to store bulky items. Your leaflets will include a promotional code, unique to your practice. If one of your clients buys a CatGenie online and types in the code from one of your leaflets, you automatically receive £10 and they receive a £10 discount off the purchase price.
For further information on how to sign up to the promotional offer and for leaflets to display in your practice, please email courtney.morgan@catgenie.co.uk
The award categories that someone can be nominated for are:
The closing date for the awards is Friday, 7 January 2022.
For more information, visit www.rcvs.org.uk/awards.
The leaflets are designed to be used as part of the veterinary consultation and provide information to help owners understand what is involved in the examination, including the reasons for the procedure, the preparation required, any associated risks, and what happens during and after the examination.
They are available in a PDF format which can be printed and stamped with the veterinary practice details or emailed to clients.
Philip Lhermette, Principal of Elands Veterinary Clinic, specialist in minimally invasive surgery and Past President of the BSAVA said: “Minimally invasive surgery is becoming commonplace in general veterinary practice and is much sought after by clients, especially for routine procedures such as bitch spays.
"It is important that clients are properly informed of all the risks and benefits of a minimally invasive procedure and these leaflets provide the first opinion practitioner with an ideal means of providing such information in a succinct and easily understood format."
The new leaflets are available via the BSAVA Library here: https://www.bsavalibrary.com/content/cilgroupprocedures.
Access to the entire range of client information leaflets (including canine and feline behaviour, exotic pets, and medicines) is available for an annual subscription of £40.
BSAVA members have access to these leaflets as part of their membership benefits.
If you have any suggestions for further client information leaflets, email: publications@bsava.com.
Merial Animal Health is inviting practitioners to submit original clinical pain management cases for The Previcox & Equioxx European Clinical Case Award for Excellence.
Set up last year, the award recognises excellence in pain management in companion animals and horses. Submitted cases will be evaluated for successful management of pain associated with osteoarthritis, surgery or other conditions in companion animals and horses using firocoxib.
Two winners will be selected and each awarded €1,000 and an invitation to present their clinical case during Merial's next European Pain Management Symposium in 2012, with all travel and accommodation expenses paid.
Open to all veterinary practitioners, the deadline for submission is December 1st 2011. For an application form please email agate.vanopstal@merial.com
Ki-67 is a proliferation marker used for assessing tumour aggressiveness, however the traditional method of assessing Ki-67 scores involves manually counting the proliferating cells, which is subjective, time-consuming and prone to variability.
Finn says its new AI-assisted Ki-67 scoring test represents a significant advancement in veterinary diagnostic oncopathology.
The AI algorithm analyses Ki-67 labelling across the entire section of tumour.
Positively labelled cells are highlighted, scores are calculated, and the results are validated by a pathologist before reporting.
This more automated analysis enables the evaluation of large volumes of histological data, ensuring consistent and reliable prognostic assessments.
Finn says it also removes the subjectivity and variability associated with identifying areas of highest cell proliferation, which is a crucial aspect of tumour scoring.
https://www.finnpathologists.com
It is hoped that the treatment centre, which will use radio-iodine therapy to treat the condition, will be completed within three months at its base near Winchester.
The new centre will be one of only 11 in the UK and the aim is to reduce the waiting time for cats with hyperthyroidism to receive treatment.
Davina Anderson, European and RCVS Recognised Vet Specialist at Anderson Moores Veterinary Specialists, said: "We’re delighted to be able to get the go-ahead to build this facility and will start construction work imminently.
"Radio-iodine therapy is the gold standard of treatment for hyperthyroidism in cats, far exceeding the results seen with surgery or oral medication.
"We intend to offer a service tailor-made to each individual cat and their family, with their clinical history and circumstances screened before they travel to us. This is to ensure that treatment with radio-iodine therapy is the correct therapeutic decision.
"The ten other centres in the UK providing this treatment are spread few and far between, and we hope that opening this facility will help to reduce waiting lists for cats awaiting treatment, particularly across southern England."
The centre at Anderson Moores will be run and managed by Boarded Specialists in Internal Medicine, supported by Boarded Cardiologists and qualified nurses.
It will also have the capacity to address other clinical concerns, if necessary. Davina said: "Cats that are presented with hyperthyroidism are older, more fragile and potentially have other concurrent conditions. It’s very rare for a cat under seven years of age to develop hyperthyroidism.
"The treatment of cats with hyperthyroidism involves a single injection of radioactive iodine, followed by isolation in a radiation-proof facility for two weeks.
"Cats usually respond extremely well to treatment, and if the condition is recognised early and treated appropriately, then the outlook for the affected cat is generally very good."
Enrolment is now open for the programme, which matches participants with an experienced supervisor and provides BSAVA support and guidance.
The Association says the qualification is intended to give veterinary surgeons the opportunity to investigate in more depth any aspect of clinical research relating to their work – in particular vets working in practice, including those who may be unsure how to take the first step.
It could be a special interest, such as evaluating risk factors for a particular disease or common case they see in practice, with experienced peers available in diverse areas – from exotics to ophthalmology and nutrition to internal medicine.
The Masters is a significant addition to the most successful CPD programme in the 60-year history of the BSAVA, spearheaded by Academic Director Frances Barr (pictured above right).
Frances said: "This qualification offers exciting possibilities for vets to unlock their inner researcher, finding answers to clinical questions faced in practice and guided every step of the way by highly experienced supervisors and the BSAVA team.
"It furthers the BSAVA’s mission to help vets realise their ambitions and develop through lifelong learning at every stage of their careers, which we hope will have a very positive impact on the profession."
The Masters programme, validated by Nottingham Trent University, is aimed at people who already have any accredited postgraduate certificate (60 credits at Level 7) relevant to some aspect of veterinary medicine or surgery.
It is based on a further 1,200 study hours and could be flexibly achieved in two years of part-time study or up to five years, depending on the project type and an individual’s availability. It starts with online study into the principles of clinical research, which students will then apply to their own research project.
The programme starts in January 2017 and applications are now open.
Students can enroll online and find out more information at www.bsava.com or by emailing masters@bsava.com.
The RCVS and the Veterinary Medicines Directorate (VMD) will be holding a free Masterclass offering practical guidance on the requirements of the Veterinary Practice Premises Register, on Saturday 4 April, at BSAVA Congress.
If you are concerned about medicines inspections and would like further information about complying, this is your chance to find out what you need to do.
By 1 April, all practice premises from which medicines are supplied should be registered with the RCVS. All such premises are then subject to inspection - by either Practice Standards Scheme inspectors, if accredited under the Scheme, or VMD inspectors. Will you be ready if an inspector calls?
Suitable for veterinary surgeons, veterinary nurses and practice managers, the interactive session will be held from 10am - 12noon, with presentations from VMD and the Chief Inspector of the Practice Standards Scheme, followed by group discussion and plenty of time for questions and answers.
Attendance at the Masterclass, which will be held in Hall 6 of the ICC in Birmingham, is free to BSAVA passholders.
For your free ticket, contact Fiona Harcourt on 020 7202 0773, f.harcourt@rcvs.org.uk, or during Congress visit the RCVS Stand, number 918, opposite the catering stand in the Exhibition hall.
The final deadline for paying the fee was 31 May 2017, with the 339 who did not pay being removed on 1 June 2017, compared to 296 last year.
A list of those who have not paid their fee has been published on the RCVS website (www.rcvs.org.uk/registration/about-the-rcvs-register/) and the College is encouraging practices to check the list to be sure that no employees are named. Those who have been removed from the Register but have subsequently paid to be restored are not named on the list.
Anyone removed from the Register can no longer call themselves a veterinary surgeon, use the postnominals MRCVS or carry out acts of veterinary surgery – to do so would be in breach of the Veterinary Surgeons Act.
The College is also reminding veterinary surgeons that to complete their registration in full they need to confirm they are compliant with the continuing professional development (CPD) requirement and complete the criminal disclosures form. Both of these are required by the Code of Professional Conduct and can be completed on the ‘My Account’ area www.rcvs.org.uk/login.
Anyone with queries about completing the registration process should contact the RCVS Registration Department on 020 7202 0707 or registration@rcvs.org.uk.
The Walpole Bay Tidal Pool is the biggest in the UK, covering four acres.
Everyone taking part is being challenged to raise at least £100 for Vetlife, to go towards its helpline, health support and financial support for the veterinary community.
Sea temperature at this time of year is a decidedly brisk 10 degrees Celsius, but Vetlife says the dress code is reasonably relaxed: anything from a swimming costume to a full diving dry suit!
https://events.more-human.co.uk/event/1713190086537x259173669533122560
Presented by The Webinar Vet and Vet Dynamics, the Vet Trust Awards celebrate notable contributions to veterinary advancement.
Claire Towers, General Manager of Hill’s Pet Nutrition UK and Ireland said: “Our recognition as the most trusted pet food brand is a testament to the unwavering dedication of the Hill’s team, ensuring vets remain integral to our mission.”
Mike Martin, an RCVS Specialist in Veterinary Cardiology, has launched a new reference library of cardiology echo scans on VetSurgeon.org.
The movies show cardiac scans performed on normal dogs, and on cats and dogs with a variety of different conditions, both acquired and congenital.
Mike said: "I hope these movies will be a really helpful reference for colleagues who have an interest in cardiology. They provide so much more information than can be gleaned from a still image in a textbook, now that online video quality has improved so much."
Mike's gallery is an excellent example of the way in which a social networking website like VetSurgeon allows its members to share information and collaborate. Other referral practitioners interested in having their own gallery in which to share videos or images with colleagues in the profession should contact the site editor, Arlo Guthrie for further details.
Click here to visit Mike Martin's Cardiology Gallery
Ceva Animal Health has announced that it will be bolstering its spring Feliway TV advertising campaign with a campaign across the London Underground to help extend its reach to light TV viewers.
The campaign will once again feature the brand's 'That Purple Cat' character. Highlighting stress-related feline behaviour problems and encouraging cat owners to talk to their vet about Feliway, the advertisement will appear on channels such as ITV2, E4, More4 and Channel 4 (London only) from 14 February until 27 March.
The campaign will also be running on 50 high impact TV screens on the London Underground from 28 February until 13 March and 18 April until 1 May. So, according to the company, the ad will not only reach over 1.2 million people who commute and use the Underground every day, but will also be seen by millions on one of the busiest days of the year on the Underground, the Royal wedding of Prince William and Catherine Middleton.
Julia Wood, product manager at Ceva Animal Health, said: "By extending our advertising campaign across the London Underground we are complimenting our TV campaign and targeting commuters with busy lifestyles - who spend little time watching TV - during a unique point in their day."
To support the campaign, Ceva is offering veterinary practices free merchandising material including client leaflets, double sided A3 posters and A5 window stickers. A range of offers are also available for free mini merchandisers and digital photo frames in return for purchasing product. In addition, Ceva is running a prize draw for £250 worth of Champneys Spa vouchers for that 'purrfect' pampering session.
For more information, please contact your Ceva account manager or call 01494 781510.
Bioscience students from the Royal Veterinary College are more likely to be in industry relevant employment six months after graduation than any other institution in the UK, according to new university rankings.
The Guardian University Guide 2013 places the RVC's Bioveterinary Science programme eighth overall, out of 97 institutions across the UK. This represents a significant improvement on previous years - in the 2012 University Guide the RVC ranked 31st overall and in 2011 was placed 46th.
The RVC also ranks top for student satisfaction of both the course overall and the standard of teaching - 100% and 99% respectively. This success follows a focus on improving student experience across the College with the RVC picking up the 2012 Times Higher Education award for Most Improved Student Experience.
Professor Stephen May, vice-principal for teaching at the Royal Veterinary College, said: "It is a fantastic achievement to see our Bioveterinary Sciences programme performing so well, especially in terms of student satisfaction and employment. The success of this programme indicates the College's firm belief that veterinary science is much bigger than just veterinary practice; the combination of veterinary medicine, human medicine and environmental science will, in future, be essential to tackling some of the biggest health issues in society."
The Feline Advisory Bureau (FAB) has changed its name to International Cat Care in order to better reflect the work the charity does to help improve the lives of cats both in the UK and internationally.
Along with the name change, the charity has developed a completely new visual identity, which has been applied to its new website (www.icatcare.org).
Claire Bessant, CEO of International Cat Care, said: "We continue to evolve as a charity and we are increasingly working internationally to help vets and local communities provide better care for cats. While our mission and core values will remain the same, we needed a strong brand identity to better reflect this work and to help us engage more directly with consumers and vets."
Underneath the International Cat Care umbrella, there are three core areas which are designed to help streamline the charity's work and make it easy for vets, professionals and consumers to engage in the right way. The three areas are:
The charity's new website will continue to host information and advice on virtually every aspect of cat care, but also showcases the charity's work internationally. Most recently, the team has been in Sudan teaching vets about the safe handling and neutering of cats, with a special emphasis on street cats.
Claire Bessant continued: "We really wanted to achieve a clear and succinct explanation of who we are and what we do, and we think the new name and visual identity perfectly sums this up. It's been such a rewarding process because the rebrand has been so positively received by our dedicated staff, members and supporters."
International Cat Care will be officially unveiled on the first day of this year's BSAVA Congress, where vets and the media will be invited to the stand to see the new identity for the first time, and for a glass of celebratory champagne.
To meet the team and find out more about the rebrand, visit stand 704 at the BSAVA Congress.