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VetSurgeon.org publishes a curated feed of veterinary news for practising veterinary surgeons, with a primary focus on the UK profession.
We select stories based on their practical relevance, clinical interest, or professional significance — filtering out noise so busy vets can stay informed quickly.
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We report across all areas of practice, including companion animal, farm, equine and exotic species.
Our editorial approach is deliberately selective and concise. We prioritise clarity and relevance over volume, aiming to make each story worth your time.
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The roles were confirmed by Buckingham Palace this month as part of a recent review of royal patronages.
RCVS President Dr Sue Paterson FRCVS said: “We are delighted that His Majesty the King is our new Royal Patron, continuing his mother’s support for the veterinary professions.
“We know that His Majesty is a keen advocate for animal health and welfare, the environment and biodiversity, and so his interests align very much with ours in areas such as sustainability, tackling antimicrobial resistance, and in supporting veterinary surgeons and veterinary nurses to best meet their professional standards.
British Veterinary Association President Dr. Anna Judson said: “We’re honoured to welcome His Majesty King Charles as our Patron.
"This ongoing royal commitment recognises the vital contribution vets make to animal welfare and their critical role in society, from taking care of the nation’s pets through to ensuring animal welfare in food production, public health and international trade.
"On behalf of our members, we’d like to thank His Majesty for his commitment to BVA, our profession and the work we do.”
Over half way through Intervet's National Vaccination Month, and according to the company, over 2100 practices are taking part.
Various statistics the company has released, which you might find interesting:
Nearly two thirds of all vet practices have seen parvovirus, in the past year, while 43% have seen leptospirosis, which is spread by rats.
62% of pet owners consider their animal to be an extremely important member of the family with over half (58%) buying them Christmas presents and over one in four (27%) taking time off work for their pet.
However, only 56% of these pets were vaccinated and around more than quarter (28%) of owners were unaware of any disease risk.
Currently, 3 million dogs, 6 million cats and 1.8 million rabbits are unvaccinated, leaving them at risk of a range of fatal diseases, many of which are untreatable.
Intervet has put together an impressive range of support materials for National Vaccination Month, including a pet-owner website: http://www.vaccinationmonth.co.uk/, a discount voucher scheme (on the website) for use in participating practices, TV advertising and a Vaccination Month Podcast primarily aimed at owners.
Intervet/Schering-Plough has announced that the license for Leptavoid-H has been improved allowing concurrent use with Bovilis BVD.
Intervet/Schering Plough says that given both vaccines are typically administered in the busy pre-turnout period, this will ease on-farm workload and should help to ensure that all primary courses or boosters take place sufficiently in advance of the period of risk.
Each vaccine is to be given by separate routes and sites, to animals of 8 months or older. The concurrent use in cattle may result in fewer animal interventions, less stress and better welfare.
The studies, undertaken by Intervet/Schering Plough's R&D division in the UK, focussed on both the safety and efficacy aspects of the concurrent administration of Leptavoid-H with Bovilis BVD. The company says no systemic adverse events occurred, there was no effect on the outcome of pregnancy or milk yields and the efficacy in cattle was not compromised.
Leptavoid-H is licensed to reduce the shedding of Leptospira interrogans serovar hardjo in urine. Leptavoid-H is the only Leptospirosis vaccine licensed to improve herd fertility when Leptospira hardjo is the cause of herd infertility, and the only vaccine proven to protect stock against both strains in the UK.
The BVA is now reaching out to non-members with a three-month, no strings attached, free trial. The offer ends on 31 August.
Over the past few years the BVA membership package has changed significantly in response to the needs of veterinary surgeons across the UK at all stages of their careers.
Harvey Locke, BVA President, said: "The well-documented stresses that put members of our profession at risk of mental health problems are unacceptably high. With their focus on conflict resolution and individual support, however, we hope the BVA legal services will come to be seen as a safety net for BVA members should things go wrong at work.
"These kinds of employment issues can be hard to talk about so we hope by highlighting a few stories it will encourage others to seek the help they need from the BVA.
"The three-month free trial is an opportunity for the BVA to reach out to non-members and show them the impact of our complete membership package - from the legal and employment services and free and discounted CPD to our popular publications and money-saving financial services."
Woodley Equipment Company Ltd has been appointed as the UK and European master veterinary distributor for the Mythic 18 Vet haematology analyser manufactured by Orphee-Medical, Switzerland.
The Mythic 18 Vet is a fully automated, 18 parameter haematology analyser dedicated for veterinary applications. Woodley says it delivers the ultimate technology in haematology, requires little maintenance and benefits from low reagent consumption. It's quick and easy to use with touch screen technology and can produce accurate results in just 60 seconds for over 10 different species using a small sample volume.
For more information, visit: www.woodleyequipment.com, email: sales@woodleyequipment.com or call: +44(0)1204 669033
In addition to its Helpline service, Vetlife continued to provide mental health care through its Health Support service.
In 2023, the service facilitated 198 referrals, connecting individuals with mental health care resources.
The charity also provided over £100,000 of financial support to members of the profession who were facing financial hardship.
Trustee Danny Chambers said: "Within the veterinary community, there is a profound sense that Vetlife belongs to all of us.
"With over 4000 of our friends and colleagues reaching out for support within just 12 months, we urgently need your assistance to ensure this invaluable service continues.
"By becoming a 'Friend of Vetlife' with a monthly contribution from just £2.10—less than the cost of a cup of coffee—you provide us with a steady, predictable income, enabling us to plan and deliver long-term, consistent support to our veterinary community."
https://www.vetlife.org.uk/become-a-vetlife-member
The new Aberdeen clinic will be based at Ardene House Veterinary Hospital, Kingswells in Aberdeen and will provide the out-of-hours cover for a number of veterinary practices in the Aberdeen area, treating their clients' pets at nights, weekends and bank holidays.
Vets Now was founded in 2001 when vet Richard Dixon, saw a gap in the market for not only providing an alternative to the 'on call' service which vets are required to provide by the Royal College of Veterinary Surgeons, but to providing a dedicated emergency service for pets, similar to A & E for humans. Vets Now now treats around 100,000 small animal emergencies every year with clinic teams working purely out-of-hours, to ensure that they are always fresh and ready to provide life saving treatment to pets who are injured or critically ill.
Richard said: "Vets Now has a clinic in Edinburgh and we have recently opened the first of our Vets Now Hospitals in Glasgow which combines emergency care with a range of specialist referral options, serving the whole of Scotland so we're looking forward hugely to extending our service in Scotland by bringing the dedicated emergency service to Aberdeen."
Vets Now will be working with Ardene House Veterinary Hospital, Abervet, Ashgrove Veterinary Centre, Bridge Veterinary Group and Swan Veterinary Practice to deliver their Out Of Hours emergency care.
Veterinary practices who would like to find out more about using the new Vets Now service in Aberdeen should contact Vets Now on 01383 620064.
The International Task Force on Canine Atopic Dermatitis has published new, evidence-based guidelines for diagnosing, grading and treating Canine Atopic Dermatitis (AD).
Recently published in Veterinary Dermatology, the series of guidelines for general practitioners covers all aspects of the disease, including the recent rise in food allergy-related cases, and offers practical guidance for vets in diagnosing and grading the severity of AD.
The report also reviews the most appropriate treatment options for acute and chronic forms of the disease, and has awarded Cortavance (hydrocortisone aceponate) the best strength of evidence mark of any current treatment available.
Virbac technical director Chris Taylor MRCVS says the paper shows that Cortavance is now the benchmark for Atopic Dermatitis: "Not only do the guidelines confirm evidence of treatment success with Cortavance, but they also highlight that the skin-specific steroid spray has been shown to have no systemic effects, even when applied to one-third of the dog on a daily basis."
Chris also highlights the cost-effectiveness of Cortavance: "Some AD treatments can cost clients more than £2 per day, but with Cortavance owners are usually looking at costs of just pence per day.
"This report shows that not only is Cortavance the most effective treatment with a high safety margin, it is also surprisingly inexpensive too. And of course this should also help with compliance, particularly in uninsured animals."
The guidelines can be viewed or downloaded online free at: http://onlinelibrary.wiley.com/doi/10.1111/j.1365.3164.2010.00889.x/pdf
The survey has been sent to 984 veterinary surgeons who graduated from one of the UK’s eight vet schools in 2020 to measure how the pandemic may have affected graduates’ employment prospects, clinical & non-clinical skills, and resilience in the workplace.
The survey has a deadline date of Wednesday 16 December 2020 and all responses to it will remain anonymous while helping to inform future policy on graduate support.
Dr Linda Prescott-Clements, RCVS Director of Education, said: “We know that the coronavirus pandemic has had a disruptive impact on the final stages of education for the 2020 cohort, in terms of clinical placements for extra-mural studies as well as teaching. This survey aims to gauge whether this has, in turn, had a deleterious impact on their confidence with both clinical and non-clinical skills as well as their resilience, for example, in asking for help and support from colleagues, managing their time effectively, and managing complex and stressful situations.
“Employment is another area of concern and in any typical year almost all graduate vets would find work or go on to further study after their veterinary degree had finished. Some anecdotal reports have suggested a perceived or real change to employment prospects this year and so we are hoping to gather some further data to see if there has been a discernible impact on this cohort.
“We are mindful that the pandemic is having a significant impact on all students and we are keen to understand how best we can support them moving forward. I would strongly encourage those graduates who have received the survey, which should only take around 10 minutes to complete, to take part, because the results will help the RCVS and the VSC inform future policies on how we can better support veterinary graduates in 2021 and subsequent years.”
Any graduates who have not received the survey or require further information can contact the RCVS Education Department on education@rcvs.org.uk.
The new system integrates with the Merlin practice management system and pet owners can access the MWI Pet portal to view and book available appointments with their veterinary surgeon via any connected device.
David Tinsley, Vice President, MWI Animal Health U.K., said: “As providers continue to navigate a changing industry and evolving consumer expectations, veterinary practices need access to technologies that help them better serve the needs of both their staff and their clients.
“MWI Pet will help practices meet consumer demands for digital-driven convenience and foster deeper relationships with their clients, while freeing up more time for staff to focus on delivering high-quality care.”
To set up a demo of the new system: https://abc1.jotform.com/222564512240850
The route covers a distance of approximately 400 miles.
Oscar said: “My goals for the event are to raise awareness about mental health within the veterinary profession and demonstrate how being in the countryside can boost wellbeing. Along the way, I’m keen to fundraise as much as possible for Vetlife.
“Vetlife has done so much for the veterinary profession with regards to making mental health support more accessible.
"Having that knowledge that they are there personally provides a lot of comfort in what can sometimes be quite a lonely and isolating profession.”
Fellow cyclist and Vetlife trustee Danny Chambers said: “I know how painful it is to cycle up Cheddar Gorge in North Somerset, so I am in awe that Oscar is cycling a 400-mile route around that terrain to visit every vet practice in Somerset in 2 days.
"I’m sure in his brief visits to each practice he’ll get a warm welcome and some sustenance to help him along to his next pit stop!
"Thank you to Oscar for his enthusiasm and support.”
Oscar is inviting others in the veterinary community to join sections of the journey along the way.
For more information on how to get involved with the cycle, visit the Somervet Facebook group: https://www.facebook.com/groups/1930480070643515.
Donate to the fundraiser via the Somervet JustGiving page: https://www.justgiving.com/page/ride-somervet
In the last four years, there has been an increase in the number of identified B. canis cases in the UK, which had previously been sporadic and isolated.
Data released by the Government shows that cases have risen from three reported before 2020 to 240 in the last three years.
Most dogs were either imported, had returned from holiday overseas, or been bred with an imported dog.
In 2022, the first UK case of dog-to-human transmission was reported, highlighting the risks to those handling and treating infected dogs and raising levels of concern within veterinary teams, although the BVA says the risk is relatively low.
The BVA, SPVS and BVNA joint policy calls on the Government to :
British Veterinary Association President Anna Judson said: “Vets are seriously concerned about the lack of adequate checks for potentially zoonotic diseases entering the country via imported dogs.
"Brucella canis is not currently considered to be widespread in the UK, so a proactive approach with an emphasis on reducing the risk of this and other worrying exotic diseases being brought into the UK is crucial.
“This is important both for the health of the UK’s dogs and the humans who care for them."
https://www.bva.co.uk/take-action/our-policies/brucella-canis
Reasonable adjustments can include changing working arrangements and providing equipment, services and support.
The campaign will address common myths and misconceptions surrounding reasonable adjustments and highlight the legal obligations of leaders and managers around implementation.
The campaign, which will run until the end of July, is being launched after an RCVS/British Veterinary Chronic Illness Support (BCVIS) survey concluded there is a need to increase awareness about reasonable adjustments, promote wider discussion and equip organisations with the information they need to implement them.
The research also indicated that improved knowledge of legislation is needed, with communication also being raised as an important issue, so that individuals feel empowered to ask for the support they need.
MMI Lead, Rapinder Newton, said: “Our ‘Let’s talk adjustments’ campaign will support people to have these important conversations by sharing information, educational resources and guidance on good practice.
"It will also provide examples of different types of adjustments, including examples that are specific to the veterinary context.
“We know that physical and mental health are deeply interconnected.
"Reasonable adjustments can support both physical and mental health but also helps to safeguard mental health through allowing individuals with disabilities to thrive.
“We will be keeping people updated on the campaign, which has its own dedicated section on the RCVS website, via the RCVS social media channels, as well as providing information in RCVS newsletters, so do keep an eye out for this over the coming months.”
https://www.rcvs.org.uk/lifelong-learning/leadership-diversity-and-inclusion/reasonable-adjustments-campaign/
Photo courtesy: https://depositphotos.com
Novartis Animal Health has announced that Crovect 1.25% Pour-On solution for sheep, a broad spectrum ectoparasiticide, is now licenced for the treatment of ticks, with a persistent efficacy of ten weeks and the majority killed within three hours.
Crovect also works in the treatment and control of headflies, the treatment of biting lice, and the prevention and treatment of blowfly strike in sheep.
Crovect has a meat withhold period of eight days. Novartis says this makes Crovect the long-lasting tick treatment with the shortest meat withhold period available, which is of use to farmers taking lambs to market at this time of year.
Helen Langham, Brand Manager at Novartis Animal Health said: "Farmers now have another option available for effective and long lasting tick treatment for their flocks, and one that can be flexibly used in lambs to be marketed. This should greatly reduce the worry of tick infestation along with the associated welfare and economic problems, and we are pleased to bring this solution to the market".
The London Fire Brigade has donated a life-size horse model to the Royal Veterinary College, to be used for student training.
The donation is in recognition of 11 years large animal handling training that the RVC has given firefighters from the London Fire Brigade.
The model horse has been named "Fireman Sam" by the students. Fireman Sam was officially presented to Vivienne Heys, the member of staff who organised and participated in the training throughout the entire 11 years, and to student trainers Vikki Wyse and Emma Howson, by London Fire Brigade Group Manager Andy Cane, Station Manager Mark Spier and Watch Manager Jim Wennell .
Andy Cane said how valuable the training has been for the London firefighters and how much the crews have enjoyed their visits to the Royal Veterinary College.
Vivienne emphasised that this programme would not have been possible without the students who have given their time on Wednesday afternoons to help firefighters learn the skills required when working with horses and cattle, and she also praised the staff who have volunteered their time and skills to keep this programme running for 11 years.
The RCVS reports that the Department for Environment, Food and Rural Affairs (Defra) has now finalised the new microchip regulations for England, which include a provision that dog breeders and other individuals who wish to implant microchips and have no previous approved training, must undergo a compulsory training course.
While veterinary surgeons were exempted from this training, Defra initially envisaged that veterinary nurses would be required to undertake it. In a joint letter, that was followed by negotiations with Defra, the Royal College of Veterinary Surgeons (RCVS), the British Veterinary Association (BVA) and the British Veterinary Nursing Association (BVNA), stressed that registered veterinary nurses are already sufficiently trained to be able to safely implant a microchip, and would be doing so under the direction of a veterinary surgeon.
Defra subsequently has agreed that registered veterinary nurses are already sufficiently qualified to implant microchips, and will therefore be exempt from further training requirements when new legislation comes in for England. Wales and Scotland are currently considering the details of implementation.
The Royal College says it is also aware of new Defra microchipping guidelines for England which make it compulsory to report adverse reactions (including migration from the site of implantation) or the failure of a microchip. Gordon Hockey, RCVS Registrar, said: "There is some concern in the profession about this requirement, but Defra have said that they would not enforce this regulation via the courts, or seek to impose fines. The RCVS is likely to amend its supporting guidance later this year to clarify that veterinary surgeons should make appropriate reports, similar to reports for adverse reactions to veterinary medicines. In each case reports can be made online to the Veterinary Medicines Directorate."
To help veterinary surgeons and veterinary nurses, as well as practices, raise awareness of owners' legal obligation to microchip their dogs, the BVA has posters available for all three regions (England, Scotland and Wales) that can be displayed in waiting rooms and surgeries. The posters are available to download from the BVA website: www.bva.co.uk.
BVA President John Blackwell said: "As a founding member of the Microchipping Alliance, which campaigned for compulsory microchipping together with dog welfare organisations, local authorities and others, BVA is delighted with the progress that has been made and it is very good indeed to be less than a year away from mandatory microchipping across the UK.
"But this is where the work begins for veterinary surgeons and nurses. We need to work hard to make owners aware of the new law throughout this year, with animals microchipped as far in advance of the deadline as possible.
"We also need to ensure that microchipping does the job it is intended to do. This process will be helped very much by not compelling veterinary nurses to undertake additional training when they already undertake minor acts of veterinary surgery that are much more complex procedures than implanting a microchip."
A new Support Services Guide has been launched by Fort Dodge Animal Health, designed as an aid to the company’s Practice Support Programme. The guide has been designed to provide a comprehensive reference on all the services Fort Dodge offers its practice customers. These include a comprehensive range of client materials, such as pet healthcare records, reminder stationery and pet health information leaflets, as well as various business support initiatives such as the well-respected Fort Dodge (FDI) bench-marking facility, a vaccine amnesty package and Practice PR. This press relations service provided via a professional PR agency has assisted a number of practices with local publicity, helping them increase their visibility in the local community.
Practices wishing to obtain a copy of the new guide should contact Fort Dodge on 01489 774249.
The symposium, which offers up to 5 hours of CPD, is now available at: https://purinasymposium2022.vfairs.com/en/hall#exterior-view
In the recording, the following six experts share their knowledge:
Viewers can also download the delegate notes which provide a summary of the research explored in the talks.
Following supply issues over the past 12 months, the company has gained regulatory approval to begin supplying Aqupharm through a new manufacturer.
Will Peel, marketing manager at Animalcare said: "We are aware of the challenges vets have faced over the past 12 months due to the shortage in supply, so we have been working hard to manage stock availability, however we are pleased that we are now able to supply the product on demand.
"We’d like to thank all our customers and wholesalers for their support and patience over the past year."
All existing Aqupharm products are available to order except Aqupharm no.3 which has been discontinued due to low market demand.
For product advice, contact: technical@animalcare.co.uk.
For further information or for orders, contact your local Animalcare Territory Manager or email animalcare@animalcare.co.uk.
https://www.aqupharm.co.uk
From 31 October 2008, veterinary surgeons will again be allowed to charge animal owners for writing prescriptions, when a three-year ban on such fees comes to an end.
The Supply of Relevant Veterinary Medicinal Products Order 2005 was introduced by the former Department of Trade and Industry (DTI) to implement recommendations from a 2003 Competition Commission inquiry into the supply of prescription-only veterinary medicines, which, among other things, found that prescription charges were against the public interest. It was hoped by the DTI that the move would benefit consumers by providing for pharmacies and other suppliers to have an opportunity to establish themselves as competitors to veterinary surgeons in supplying prescription-only veterinary medicines.
Although veterinary practices will be able to make a charge for writing a prescription from 31 October 2008, one thing does not change: practices must not charge different fees for other services or veterinary medicines to those who take a prescription and those who do not.
Jill Nute, RCVS President said: "The OFT (Office of Fair Trading) will monitor the reintroduction of prescription charges and has indicated that the level of monitoring will be proportionate to the perceived need - how well the market is working.
In addition, the RCVS will monitor complaints that relate to prescription charges and meet with the OFT to review the situation in six months time. Care must be taken to ensure that prescription fees are calculated sensibly, or the zero-fee ruling may be reintroduced."
The OFT has advised that veterinary practices must not agree between themselves what constitutes a suitable fee: it is prohibited by competition law.
General guidance for members of the profession is available on RCVSonline (Advice Note 15): www.rcvs.org.uk/advicenotes. Guidance for members of the public is also available online at:
http://www.consumerdirect.gov.uk/before_you_buy/thinking_about/560042/
Other Competition Commission recommendations, such as displaying a price-list of the ten relevant veterinary medicinal products most commonly prescribed during a recent period, have been enforced since 2005 via the RCVS Guide to Professional Conduct and will remain in place.
Boehringer Ingelheim Vetmedica has launched a competition to find 12 dogs that have responded well to treatment with Vetmedin, to feature in the company's forthcoming 2012 Better Dogs calendar.
Boehringer is particularly interested in hearing about dogs with funny or quirky stories, or ones that have made a dramatic heart-warming recovery. If the submission makes it to the short list of 12 they will be featured in Vetmedin's 2012 Better Dogs Calendar which will be available to veterinary practices later in the year. In addition, the vet with the best story will win a £250 Red Letter Days' voucher with the 11 runners up winning the new BSAVA Manual of Thoracic Imaging.
In return for pet owners agreeing to their dog's story being submitted, Boehringer will send each veterinary practice a complimentary pack of either Vetmedin 1.25mg x 50 tablets or Vetmedin 5.0mg x 50 tablets, depending on the normal prescription, to give to their client.
Entries can be made either on the 2012 Better Dogs Calendar form which can be found in a recent Vetmedin mailing or via email to vetmedin.bra@boehringer-ingelheim.com. All entries should be accompanied by a photograph. Terms and conditions apply and the closing date for submissions is 30 September 2011.
For further information, please contact your Boehringer Ingelheim Vetmedica Territory Manager or call 01344 746959.
Ceva Animal Health has launched ReprodAction, a new series of webinars to help address the problems commonly faced in bovine reproduction management.
James Husband, RCVS Specialist in Cattle Health and Reproduction, kicked off the series at the beginning of November with a live webinar for XLVet members: Assessing Fertility Records.
His presentation, which is now accessible to all large animal vets at http//onsync.digitalsamba.comn/go/ceva/ReprodAction, explores the common pitfalls and provides practical pointers for good fertility management. He discusses the limiting factors of oestrus detection, use of the calving interval as an assessor of individual fertility performance, implications of the varied definitions of conception rates, use of milk recording organisation data and the usefulness of the 21 day in calf rate.
Each webinar in the series is presented by a leading expert and has a facility for live chat and question and answer sessions.
For further information and details of when the next ReprodAction webinar will be taking place, contact Ceva Animal Health on 01494 781510 or email cevauk@ceva.com.
The collection draws together a selection of materials, including chapters from BSAVA Manuals, articles from Companion, webinars and Congress lectures.
The collection is divided into four areas: general information, client communication, client support and practitioner support. It includes things like:
Julian Hoad, Chair of the BSAVA Publications Committee said: “Death and taxes are the only two certainties of life, according to Benjamin Franklin! Our pets don’t have the worry of taxation but managing the end of life for them is something that all owners must face. It is probably the most challenging part of our veterinary work also – managing the emotional, sometimes highly charged, aspect of the situation, whilst maintaining an objective focus on the patient.
"This new collection provides a handy resource for this important area of veterinary practice. The collection will enable the recent graduate to gain confidence in dealing with these cases; tips for improvement that even the more experienced clinician will find useful are also included.”
The collection can be accessed via the BSAVA Library https://www.bsavalibrary.com/content/end-of-life---introduction at a cost of £20.00 for BSAVA members or £45.00 for non-members.
Lucy Evans and Jamie Hollis, who work in the RCVS Professional Conduct Department, will join RCVS Trust Director Cherry Bushell to raise funds in the British 10K London Run on 12 July.
None of the three runners have run any kind of race since their school sports days - and are appealing for support as they aim to raise at least £300 each for the Trust.
To sponsor a runner, you can log onto http://www.justgiving.com/rcvstrust and, if you are a UK tax-payer, this also means the Trust gets your tax back. Or, if you prefer to send a cheque, sponsorship forms are available from info@rcvstrust.org.uk or 020 7202 0743.
Lucy said: "The RCVS Trust is a great charity which supports veterinary education and has specialist library and information services for vets and VNs to use. Small charities like the Trust can get overlooked in big fundraising events so I'm glad to be able to help out - even if the thought of running 10K is a bit daunting!"
The race will be broadcast through the British 10K London Run website: http://www.thebritish10klondon.co.uk/.
Tails.com, a UK pet nutrition company run by a team of people with backgrounds working for well known names as innocent, lovefilm.com and graze, has launched an innovative service delivering dog food optimised for each individual animal, direct to your door.
The concept behind tails.com was born when the company’s co-founder and head vet saw the impact of different diets on the pets in his surgery and realised that the best way to deliver effective health benefits through nutrition was to create unique diets for each animal.
Using research which included analysis of detailed pet growth curves and nutritional requirements based on a wide variety of physical and lifestyle variants, tails.com developed a system which it says offers an optimised feeding plan for each individual dog.
Visitors to tails.com are invited to complete a questionnaire which is then used to calculate their dog's individual feeding plan and the price. After that, the food is delivered to your door in packaging which displays the name of the dog it's for. Nice touch.
Another nice touch in these times of spiralling pet obesity is the inclusion of a free, vet-designed Perfect Portion Scoop, together with an individual feeding plan to help customers feed the correct amount of food in each meal.
The team’s lead nutritionist is Dr Samantha Ware MSc BSc (Hons), a pet nutritionist with over 15 years of experience in the pet food industry. She said: “Tails.com can create a bespoke diet and feeding plan to fulfil the unique nutritional needs and specific feeding preferences of your dog, for life. As a pet nutritionist, the most common question I face is ‘what is the best food that I can feed my pet?’ Despite the plethora of brands and products available in the market it can often be quite a challenge to find and select that perfect product to fit that specific pet, let alone within the budget of the owner. Bespoke diets are the ideal solution. With the ‘Tailored Nutrition’ proposition Tails.com has challenged the status quo, and has fully embraced and acknowledged that each pet is an individual and has its own unique nutritional needs.”
Any UK-based veterinary surgeon that would like to try tails.com free for 2 weeks (with a one-off £1 delivery charge), visit the site and enter the code VETSURGEON, valid from now till 28th September 2015.