Zoetis has announced that Suvaxyn MH-One, its vaccine against Mycoplasma hyopneumoniae in pigs, has a revised licence allowing it to be administered from seven days of age with a two-week onset of immunity.
The company says this means that piglets can be protected by three weeks of age when they are commonly already infected with M. hyo. Duration of immunity extends well beyond the average UK pig slaughter age of 176 days.
Nigel Lodge, National Veterinary Manager for Zoetis in the UK said: "This is a significant step forward, recognising the full efficacy of the Suvaxyn MH-One vaccine against enzootic pneumonia. Trials have confirmed that use of Suvaxyn MH-One at seven days reduces lung lesions - even in the presence of maternally derived antibodies.
"The vaccine, which adds to our large and growing pig vaccine and product portfolio, also benefits from using adjuvants carbopol and squalane."
According to the company, the performance gains from early protection are shown in a field trial with 240 pigs injected at one week of age which showed significantly higher average daily weight gain, providing nearly 5 kg extra weight over the study period to 166 days.
The BVA is calling on Defra and the APHA to take an innovative approach to capturing farm animal post-mortem data, after its Voice of the Veterinary Profession survey found that 90% of production animal vets now conduct their own PMs.
In 2014, there was a 31% increase in production animal vets carrying out their own PMs following post mortem laboratory closures, yet most vets keep this PM data at their practice, with less than 5% inputting it into a national system such as NADIS, AHT or APHA and less than 1% to a benchmarking group.
Sean Wensley BVA President said: "We have heard a lot about big data and its positive uses economically and socially. Disease surveillance could be a shining example of where big data and innovative data capture comes into its own. In a global world, where diseases such as Schmallenberg and bluetongue can emerge in our livestock without having previously been seen on these shores, being able to quickly join up the dots of disparate disease data is vital.
"We understand that Defra and APHA must make difficult choices due to economic pressures and we very much welcome research already utilising post mortem data such as the Agriculture and Horticulture Development Board’s Fallen Stock Project. What we now need is clear communications and guidance on carcase collection and access to PM examination arrangements together with a determination to see this as an opportunity to innovate, exploring how digital technology can help vets in the field record and capture data that feed into national databases and help us to see the bigger picture."
BVA is asking that all vets affected by laboratory closures are clearly informed about alternative arrangements for carcase collection and PMs, with 63% of vets affected by laboratory closures reporting that carcase collection in their local area was not working well.
BVA is calling on government and industry to lead in developing new and cost efficient ways to capture and analyse disease and surveillance data, drawing on innovations in digital technology and big data analysis.
Photograph courtesy BVA
The framework offers a structured career development pathway for equine and farm general practitioners over four levels, including a new role of Senior Veterinary Surgeon in General Practice.
The CVS Vet Career Progression Framework gives guidance on the experience, skills and competencies which need to be demonstrated at each of its four capability levels.
Level One is an entry level Graduate Vet, Level Two is a Progressive Vet, Level Three is an Experienced Vet and Level Four role is a Senior Veterinary Surgeon who is recognised as highly proficient and who will have a highly supportive and responsible position in practice.
The roles and responsibilities of the new CVS Equine and Farm Senior Veterinary Surgeons will include setting and maintain clinical standards in practice and leading clinical advancement initiatives.
They will also assist Clinical and Practice Directors with regulatory compliance and maintaining professional standards, act as role models and support Clinical and Practice Directors in delivering and monitoring the practice’s performance.
James Kennedy, Large Animal Director at CVS said: “A clearer career trajectory is needed for our equine and farm general practitioners.
"This new framework clearly outlines and roles and responsibilities each level will undertake, and offers vet colleagues a sustained and progressive development throughout their career with CVS.
"We feel the new Senior Veterinary Surgeon position and its accompanying rewards both recognises and harnesses the breadth of valuable skills and expertise that these very experienced veterinary colleagues bring to CVS.”
Petplan is making a last call for entries to its Veterinary Awards, which recognise members of the veterinary profession who continually go above and beyond what is expected of them.
Nominations for the awards close on 31st January.
Nominations for all categories which include Vet of the Year, Vet Nurse of the Year, Vet Practice of the Year, Vet Support Staff of the Year, Practice Manager of the Year and Petplan Insurance Advisor of the Year are judged by an independent panel of industry experts. Every nominee receives a Petplan certificate so even if your nominee isn't one of the lucky finalists they'll still know and feel appreciated that someone has taken the time and effort to nominate them.
Petplan's Head of Sales and Partnerships, Simon Masding said: "Petplan knows that the veterinary world is full of brilliant professionals. The Petplan Veterinary Awards create a wonderful opportunity to recognise high performance, and demonstrate to your clients and to the wider industry what a great job your staff do. As well as the feel-good factor, there's a commercial benefit for being nominated too, one previous winner saw a 30% growth in their business as a result of winning. So if you would like to be in with a chance, you have just one month left to encourage your clients and staff to nominate!"
Finalists are invited to attend an award ceremony held at the Birmingham Town Hall on Thursday 3rd April 2014.
To nominate a friend or colleague, or register your interest in attending the awards evening, visit www.petplanvet.co.uk.
Vétoquinol has announced that Zylkène, a complementary feed used to help pets cope with unpredictable situations, is now available in a 20 capsule pack.
The new packs have been designed to have more 'stand out appeal' on the shelves. Veterinary practices will now be able to display the new packs in waiting rooms and reception areas in a custom-made display unit to generate interest from pet owners and increase revenue for the practice.
Krystyna Joyce, Product Manager at Vétoquinol, said: "This has a huge benefit for the vet practice. As well as increased revenue, pet owners are much more likely to initiate a discussion about behaviour if they can see that there is a product to help their pet adjust to unusual circumstances or environmental changes."
Krystyna added: "With a number of behaviour products on the market, it can be confusing for pet owners to know which ones can be used when. We want to make it easier for pet owners: now when they come to their vets, they can see Zylkène, know what it's for, understand which strength will be right for their pet and pick it up."
As well as increasing product awareness, the packs will work alongside Vétoquinol's ongoing series of pet owner guides which offer advice on how best to help an animal deal with an unusual situation or life change.
Zylkène retail packs are available now from any veterinary wholesaler.
5m Books has announced the publication of Honeybee Veterinary Medicine: Apis Mellifera L. by Nicolas Vidal-Naquet, a new book written to help veterinary surgeons and veterinary students better understand how to preserve honeybees as part of a delicate ecosystem.
Honeybee Veterinary Medicine provides an overview of bee biology, the bee in the wider environment, bee diseases and parasites, veterinary treatment, and actions to help support honeybee health.
Honeybees are an essential part of farming and the wider ecosystem, but since the mid-1990s, bee populations around the world have suffered a dramatic decline through a combination of diseases, intoxication, and unknown causes.
5m says that with the depopulation trend continuing, it’s becoming more and more necessary for veterinary surgeons and qualified animal health professionals to become involved in supporting the ecosystem.
Author Nicolas Vidal-Naquet is a veterinary practitioner who graduated in apiculture and Honeybee medicine, and also lectures on honeybee biology and diseases at the Veterinary School of Alfort in France.
Nicolas’ great interest in honeybees was the driving force behind the book, but he is also concerned by the general loss of bees from the ecosystem. He said: "They have a very important role in the pollination of wild flora, crops and orchards, which means they are key actors in sustaining biodiversity and the pollination of crops to feed both humans and animals."
Honeybee Veterinary Medicine is available now in hardback for £60 from http://www.5mbooks.com/honeybee-veterinary-medicine.html
The farriery stream will run all day on Saturday 14 September, with content curated by Dr Simon Curtis who is internationally renowned in the hoof-care world for his remedial farriery textbooks and lectures.
Simon said: “Any historical, perceived divide between science of veterinary medicine and the craft of farriery is no longer in existence.
"The overlap is vast which means it is more essential than ever that vets, nurses and farriers understand each other’s roles in order to maximise their patient outcomes.”
“Farriery isn’t sexy, but it beats everything else for improving soundness.
"It is impossible to maintain or regain soundness without farriery being considered as an integral part of the process.
“The impact good farriery can have on a horse’s ability to tolerate conformational, work-related or other causes of lameness associated pathology is all too often overlooked by all parties, and this should no longer be the case.
"Vets and farriers must work as a team to avoid injury and facilitate recovery wherever possible.”
The sessions will cover things like the importance of trimming, the biomechanical effects of horseshoes, why heels collapse, chronic club foot, digital support and toe-trimming.
The farriery stream is part of 90+ hours of live and on-demand CPD on offer at Congress, with interactive discussions, debates and workshops, and an expanded stream for vet nurses.
https://www.bevacongress.org/programme
BEVA members prices for Congress for all three days are £699 for vets (with concessionary prices available for those in their first three years of graduation or earning less than £25,000), £273 for nurse members for all three days and £300 for farriers and other allied professionals for all three days or £110 for one day.
Practice passes are also available.
Here’s a gadget I’d love to get my hands on: the Zoombak advanced GPS pet locator, launched in the UK today.
The locator attaches to any dog collar, or indeed your car, husband, wife or teenager, and allows you to get a real time fix of their location by telephone, or on your computer. It costs £99.99 from pet retailers, with an additional £9.99 per month service subscription (£99.99 if paid annually upfront), which allows for an unlimited number of ‘locates’. Hot on its heels comes the Pawtrack, which will also cost £99.99 with a similar monthly subscription which allows for 1200 locates per month.
Pawtrack is being aimed at both cats and dogs, and whilst it is marginally smaller and lighter than the Zoombak, there isn’t a lot in it. Both are still probably too cumbersome for a cat, which is why Zoombak more pragmatically recommends its product for dogs over 7 kg.
Doubtless it won’t be long before they miniaturise the technology so that it’ll be the width of a nostril hair, thereby solving the problem of pet theft and loss completely. Meantime, these look like a practical and fun gadget for the owners of larger breeds that regularly go AWOL.
For more information on stocking Zoombak please contact Zoombak on 08708 033095.
Vets and vet nurses are being asked to take part in a survey which aims to help the industry get a better understanding of canine reproduction health issues.
The survey is being conducted by Virbac Animal Health as part of its reproductive health awareness campaign.
Product manager Chris Geddes MRCVS said: "Following a series of CPD seminars on reproduction, it is evident that the views and experiences of vets vary considerably when it comes to companion animal sexual health.
"The aim of the survey is to obtain a clearer picture of the thoughts and experiences of vets and VNs on the neutering of dogs in the UK. The questionnaire will help us gain a better understanding of practice needs in this often sensitive area, and help provide improved support for vets and pet owners alike.
"Whilst attitudes on neutering vary from country to another, it is clear that within the UK, opinion among vets and pet owners is wider than perhaps we currently realise. The UK currently has the highest canine male and female neutering rate in Europe. What this means will depend on your viewpoint and experiences, however we know that some practices are beginning to offer clients a wider range of options."
He added: "As a veterinary-focused business our aim is to provide solutions which will help support and develop the relationship between practice and client. This survey is part of that continuing process."
All those completing the questionnaire will receive a Cadbury's chocolate bar for taking part, with one lucky person winning £250.00 of M&S vouchers.
If you would like to take part please visit http://www.virbacsurvey.animaloracle.com/
Abbey Veterinary Group in Chaddesden, Derby has won a dental x-ray system worth £2,500 in a prize draw held by Pedigree.
The competition aimed to encourage veterinary practices to sign up for the inaugural Oral Care Month which saw 1109 clinics educating dog owners on the importance of regular dental care.
Clive McPherson, veterinary partner at Abbey Veterinary Group, said: "We were extremely pleased to hear that we had won the dental x-ray system. We had been planning to upgrade our dental facilities and this was one item that was high on our wish list. The new machine will enable us to carry out our dental work to a higher standard and will be of use in other maxilla facial problems. We expect it to be used daily and we are very grateful to Pedigree for its very generous prize."
The webinar is being presented by Cassie Woods (RVN Cons) CertNCS, Equine Nurse and Partner at Lower House Equine Clinic in Shropshire.
Cassie has a degree in bio-veterinary science and many years experience working in equine and small animal practice.
She regularly lectures for BVNA and BEVA. She is a member of the BEVA equine nurse committee and works closely with the BEVA Trust.
Cassie will share insights and practical strategies to strengthen biosecurity for both clinic and ambulatory teams, and will offer advice and guidance for helping clients to improve their own biosecurity measures.
Horiba's Veterinary specialists will also be available to answer veterinary diagnostics-related questions and share information about the range of pathogen tests the company offers.
https://horiba.link/register-143bbc
Photo: www.depositphotos.com
A food ingredient could help prevent bacterial infections and could improve the growth of farm animals, according to new trials.The Journal of Medical Microbiology reports that Bimuno, a "second generation" galactooligosaccharide, was shown to suppress salmonella colonisation in mice and protect the gut from and reduce all clinical signs, symptoms and severity of salmonella infections.Researchers at the Veterinary Laboratories Agency (VLA) showed that feeding mice with Bimuno prior to salmonella infection rapidly reduced the impact of salmonella.In addition, over a five-day period, fewer salmonella were able to colonise in mice pre-dosed with Bimuno, compared with controls dosed with salmonella alone.Salmonella can be found in the intestines of farm animals and is transmitted to humans on meat products. Symptoms such as nausea, vomiting, diarrhoea can be observed and are most severe in the very young or very old - posing a serious public health problem.The findings are significant, given that the use of antibiotics in animal feed to help control infections has been banned since 2006, although is still commonplace in countries outside the EU.Bimuno is a powder, and could be added to all livestock feeds. Dr George Tzortzis, an author of the study from Clasado Ltd, said: "The growing evidence about this specific ingredient shows it has huge potential to protect livestock from salmonella. This is a positive development in the urgent search for antibiotic alternatives to help animals resist infection."Bimuno also has 'prebiotic' properties, which mean it is not destroyed, digested or absorbed in the stomach or small intestine. It therefore reaches the colon intact to selectively target and feed the host's immunity boosting bifidobacteria while reducing harmful bacteria."This study may have positive implications for both animal and human health, given that this bacterium can be transmitted to humans via the food chain."
Each event is designed to help attendees with:
Each attendee will be given a complimentary annual Veterinary Osteoarthritis Alliance (VOA) membership.
Kai Crawshaw, Animalcare Brand Manager said: "We had excellent feedback from our first workshops, so we’re pleased to be able to reach veterinary practices in more locations around the UK.
"We also have plans to run more across the rest of the year.
"We hope that these events will lead to veterinary staff becoming more confident in dealing with OA in dogs and helping owners understand the options open to them."
All events start at 7:30pm (arrival from 7pm) and will finish approximately at 9:30pm.
Hot food and drinks will be provided.
https://www.animalcare.co.uk/oa-workshops
With 2024 support payments for farmers in England now at half former levels and significant changes to subsidies for farmers in Scotland and Wales set to come into play next year, Elanco says effective flock health management to maximise efficiency and performance within flocks has become increasingly important.
Elanco's Ruminant Technical Consultant, Matt Colston MRCVS said: “Policymakers recognise the importance of animal health and welfare for better productivity and are putting an increasing onus on vets to deliver improvements, for example via the Animal Health and Welfare Pathway (AHWP).”
“Its crucial vets have the knowledge and confidence to support sheep clients on important flock health issues, with worming programmes high up on this agenda.”
"By developing farm-specific worm control strategies and working closely with clients to better monitor worm burdens, you can help achieve immediate flock performance benefits and manage the longer term risks of anthelmintic resistance on that farm.”
Elanco says that by dosing lambs with its newer Group 4 wormer, Zolvix, at the right time during the mid to late grazing season, farmers can clear out any resistant worms that have survived previous treatments and see an uplift in daily liveweight gain as a result.
Matt added: “We shouldn’t wait for problems to manifest.
"By the time wormer groups have stopped working, or clinical signs of worms are visible, damage is already done; regular monitoring and early intervention is a better option.
“More farmers are Faecal Egg Counting (FEC) but many are unsure how best to go about it.
“A practical demonstration of how to collect samples, and what to collect from which animals, is often the best way to show how easy FEC can be.”
“Farmers can be cautious about change, but by taking small steps and consistently offering sound, practical advice, vets can help farmers adopt more sustainable worm control strategies and improve margins in sheep production.”
The British Veterinary Association has reacted to the Comprehensive Spending Review announced by the Government.
BVA President, Harvey Locke said: "Clearly this is a substantial hit on Defra's overall budget but there are some elements to welcome.
"We are pleased with the commitment to protecting the science base and Defra's clear focus on tackling TB and we await with interest future announcements on how the Government plans to introduce responsibility and cost sharing.
"However, the Government has put a lot of emphasis on securing flood defences within Defra's budget and we remain concerned that other crucial animal health and welfare issues could be further squeezed in this massively reduced budget.
"The BVA will continue to champion these health and welfare issues to ensure they remain a priority for the Department."
The RCVS has launched a new animated video to help promote Practice Standards Scheme (PSS) accredited practices to the public, and explain the benefits of the scheme.
Launched in 2005, almost 60% of practices are now part of the PSS, which requires them to submit to a rigorous inspection every four years and meet a stringent standards across a wide range of areas including cleanliness and hygiene, facilities and equipment, staff training and development and customer service. Practices may also be subject to spot-checks between inspections.
Jacqui Molyneux, who heads up the RCVS Practice Standards Group said: “Our new video is a light-hearted explanation of the Practice Standards Scheme, how it can help animal owners decide which practice to go to and reassure them about the standards they can expect to find at an RCVS-accredited practice.”
The College says a similar version of the video will soon be available for RCVS-accredited practices to show to their clients, either on their own websites and social media channels, or in the waiting room.
Jacqui said: “Not only do we want to spread the word about the benefits of the Practice Standards Scheme and suggest animal owners look for the RCVS-accredited practice logo, but we also want to give accredited practices an engaging way of telling their clients about their achievement.
“Gaining RCVS accreditation is not easy, so accredited practices deserve every opportunity to demonstrate to their clients their commitment to supporting high standards of veterinary care. This fun two-minute video should help them do just that.”
Animal owners can search for an RCVS-accredited practice in their area, or elsewhere in the UK, using Find A Vet – the College’s online search tool – at www.findavet.org.uk.
Petplan has announced a new category - ‘Rising Star’ - has been added to its 2016 Veterinary Awards.
The company says its awards, which recognise members of the veterinary profession who have gone above and beyond in their daily roles, have been focussed on established individuals. The idea behind the new award is to recognise someone that is rising within their current practice, showing great aptitude and who has substantially grown in their role within a relatively short period of time.
The award is geared towards employees with less than two years’ experience, who have initiated, coordinated and accomplished a new or improved activity or process during 2015. Petplan says nominees should also show one or more of the following ‘Four C’s’ in their initiative: compassion, competence, communication and commitment.
James Barnes, Head of Sales and Partnerships at Petplan, said: “Petplan understands the importance of committed veterinary staff in ensuring pet safety and care. Working with almost 5,000 vet practices, we see the fantastic work being carried out across the country and these awards are an opportunity for pet owners to say a heartfelt ‘thank you’ for the support veterinary staff provide to the animals in their care.”
To nominate a colleague for an award, visit www.petplanvet.co.uk/vetawards before 31st January 2016.
The posters are designed to educate clients about what their pet should be drinking on a daily basis, according to their weight.
The company has also prepared a rehydration social media pack with content for practices to use on their social media feeds.
Posters can be requested and social media packs downloaded at: https://www.animalcare.co.uk/oralade-poster.
It will compare current prescription levels with two-year retrospective data to gain an understanding of prescribing behaviour.
It will also look at the proportion of prescriptions that are Highest Priority Critically Important Antimicrobials (HPCIAs).
Individual practice data will then be given to a dedicated AMS representative at each surgery who will be responsible for sharing it with their team - to gain an understanding of their prescribing for these conditions and to review actions which can be taken at practice level.
CPD on antimicrobial stewardship will be given to all practices to encourage responsible antimicrobial usage.
The research project will then capture ongoing data - from August 2024 until July 2025 - to show changes in antimicrobial prescribing.
The research is expected to provide an opportunity to build upon ongoing veterinary antimicrobial stewardship strategies.
This could include: using diagnostics to ensure accurate diagnoses and appropriate treatment plans, informing a change in prescribing behaviour, selecting antimicrobials responsibly, educating pet owners on antimicrobial resistance and using evidence-based guidance.
The clinical research project is being run by Kezia Wareham, Doctor of Philosophy student at Bristol Veterinary School (supervised by Dr Fernando Sanchez-Vizcaino, Dr Emi Barker, Dr Nicola Rooney and Dr Irene Bueno Padilla) and Deb Komianos, Regional Clinical Lead at CVS.
Deb said: “Antimicrobial resistance is one of the top ten global health threats and the figures projected by the WHO for attributable deaths are truly startling.
"To address the development of drug-resistant pathogens requires a One Health approach.
"It is not enough to pay lip service to AMS, we need to be leading the change."
Intervet / Schering-Plough has announced that following the success of National Vaccination Month, which targeted the owners of unvaccinated dogs, cats and rabbits, and resulted in more than 32,000 additional vaccinations, a second National Vaccination Month will run throughout March 2009.
According to the company, National Vaccination Month 2008 won strong support from vets nationwide and succeeded in increasing awareness among pet owners of the need to vaccinate their animals, with the end result of driving unvaccinated pets into practices across the country.
Just over 2,100 veterinary clinics registered to take part and following a heavyweight marketing and TV advertising campaign, the pet owning public responded in their thousands.
Almost 70,000 people visited the website www.vaccinationmonth.co.uk with over 32,000 pets vaccinated as a result.
To build on the success of this campaign and in light of data suggesting a continued escalation in the number of unvaccinated pets, Intervet / Schering Plough Animal Health is calling on veterinary practices to sign up and benefit from the massive marketing drive that will underpin the second National Vaccination Month.
As in 2008, central to the success of the campaign will be a nationally co-ordinated amnesty encouraging owners of unvaccinated dogs, cats and rabbits to have their pets fully vaccinated for the cost of a booster. The amnesty will highlight the shocking fact that only half of the nation's dogs, a quarter of cats and just 10 per cent of rabbits are up to date with their vaccinations. This is in the face of survey work, indicating the widespread and prevalent nature of certain infectious diseases.
Angus Robinson of Intervet / Schering Plough said: "The success of the 2008 campaign blew us away. Of most significance was the feedback that we had from vets, which suggested that rather than drawing from their existing client base, National Vaccination Month improved pet vaccination levels by attracting new clients into practice.
"However survey results show we have a long way to go. Too many cases of serious infectious disease are still seen in practice and wider vaccination uptake would reduce the number of animals susceptible to these serious and preventable diseases.
"In 2009, given the prevailing economic climate, pet owners will be particularly alive to the fact that there is a cost benefit to them and this may give even greater impetus to the campaign."
During National Vaccination Month, participating vets will provide a free healthcheck and discounted vaccination saving owners up to £30 per pet.
As well as TV advertising, a radio campaign, PR editorial across a range of media and marketing support, this year's campaign will be backed by a leading TV wildlife broadcaster and celebrity who will be unveiled at the consumer launch.
As in 2008, the website www.vaccinationmonth.co.uk will give pet owners the chance to search for their nearest participating vet.
For more information on how to register your practice to take part in the campaign, please contact your Intervet account manager or call Intervet's Veterinary Support Group on 01908 685685.
Petplan has issued a last call for entries to the 2009 Petplan Veterinary Awards, and announced that comedian Jason Manford, best known as team captain on Channel 4's 8 out of 10 Cats, will be the compere.
The Veterinary Awards aim to honour the special stars within the veterinary profession and nominations remain open under four different categories:
Petplan says it has already received hundreds of nominations from clients and industry professionals alike. To make sure your colleagues are considered for the accolade log onto www.petplan.co.uk/vetawards to nominate. Entries must be in by 6th February 2009.
The Petplan Veterinary Awards are to be held on Thursday 2nd April on the first evening of BSAVA.
The British Veterinary Association has launched two new guides for members on 'Euthanasia' and 'The role of the vet in treatment choice decision-making'.
The guides provide both thought-provoking questions for vets to consider when assisting clients with treatment choice and practical guidance on making the right decisions on euthanasia for individual animals.
The guides are the result of work by the BVA's Ethics and Welfare Group.
'The role of the vet in treatment choice decision-making' tackles issues such as:
The 'Euthanasia' guide includes:
Commenting on the launch of the guides Peter Jinman, Chairman of the BVA's Ethics and Welfare Group, said: "Treatment choice and euthanasia are important parts of veterinary work but are rarely black and white issues. These guides aim to help vets through the often difficult decision-making processes required and cover all aspects from legal issues to the welfare of the animal and the needs of its owner.
"The BVA guide to euthanasia provides a clear, easy-to-use document to help veterinary surgeons make the best decisions for the animals in their care. As well as outlining the various types of euthanasia, the guide provides a Decision Tree designed to help vets work through the available options.
"The guide to treatment choice decision-making explores issues such as where the vet's moral obligation lies and how far he/she can and should influence treatment choice.
"The guides aim to be a practical resource for vets in both small and large animal practice at any stage of their careers. I am grateful to the Euthanasia and Treatment Choice Subgroup, chaired by Richard Jones, for their excellent work setting in context this potentially difficult area of veterinary work."
CEVA Animal Health is rolling out what it describes as a hard-hitting TV campaign on four national TV channels to highlight awareness of stress related feline behaviour problems and encourage cat owners to talk to their vet about Feliway.
This second bout of TV advertising will run in March and April on ITV2, ITV3, E4 and More 4 and on Channel 4 in the London region and will be seen by over five million people.
Featuring the animated character 'That Purple Cat' who first appeared in CEVA's TV advertising and marketing push at the end of 2009, the new campaign will see 'That Purple Cat' displaying signs of stress in the home environment to raise awareness of the issue amongst cat owners.
Lucy Brett, product manager at CEVA Animal Health said: "Our first TV advertising campaign back in the autumn went a long way to raise awareness. We found that more cat owners were able to recall the advertising for Feliway than for any other animal health brand.
"However, it is clear that in practice merchandising is crucial if practices are to make the most of this opportunity and I would encourage them to get in touch to request a display pack, which includes a waiting room poster and leaflets, as soon as possible."
A limited number of desktop and floor standing merchandising units are also available. For more information or to order your FREE waiting room merchandising materials call 01494 781510.
The BSAVA is calling on veterinary surgeons to vote for colleagues that they feel are deserving of one of the Association's prestigious awards.
The awards are:
All members of BSAVA are eligible to vote - either in just one, or multiple categories. Visit www.bsava.com/awards or call 01452 726705 for details.
The deadline for votes is 14 September. The Awards Ceremony will take place at BSAVA Congress 4-7 April 2013.
In addition, the Association is inviting applications for the Frank Beattie Travel Scholarship. Established in 1988 in memory of Frank Beattie, a well respected veterinary surgeon and a long-standing member of the BSAVA, it is awarded annually from a generous gift given by Frank's widow, Annie. The scholarship, worth £2000, is to help a BSAVA member undertake a trip abroad to study a particular aspect of veterinary practice. To apply for this scholarship email h.field@bsava.com or call 01452 726705. The deadline for application is 28 September.
Understanding profit and loss within a veterinary practice is vital for all employees. That was the message delivered to delegates attending Pippa Reffold's lecture, sponsored by Dechra Veterinary Products, at the VPMA Congress late last month.
Pippa said: "Very few practice managers set targets or share financial data with their employees. Employees have a lot to contribute by improving service and increasing sales."
Roger Brown, product manager at Dechra Veterinary Products said: "Sponsoring Pippa's lecture is part of Dechra Veterinary Products response to market conditions. We have also reduced the price of two key products in our Veterinary Essentials range.
"We realise how significant margin control is right now and constantly review our Veterinary Essentials range. That's why we have reduced prices on Atipam 5ml, the Thyroxyl range and have introduced the Essentials Purchase Plan so practices can make further savings.
Pippa added: "Be open-minded about margin setting and don't apply a blanket mark-up to all products. Consider the contribution to your gross profit and passing on some of the improvement to your customers."
Dechra Veterinary Products offers a margin and profit calculator to compare market prices with the Veterinary Essentials range - to show just how much mark-up can be applied to products without impacting on a client's budget. "It's a simple, but very effective calculation that our Territory Managers can run for you," explained Mr Brown.
To find out more about the Veterinary Essentials range, including further cost savings with an Essentials Purchase Plan and free margin development advice, please call Liz Rawlings on 01743 441632.