A survey carried out by Cats Protection has found that around a quarter of Britain's cats (23%) are being fed treats despite the fact that their owners consider them overweight already.
The survey of 1,120 cat owners revealed that 70% of cats described as 'slightly' or 'very overweight' are given a special food treat at least once a week by their owners. 28% of them are being given a special treat at least once a day.
The survey also found that all cats - irrespective of their weight - are fed special treats over Christmas that are not suitable for their health. Nearly 8% feed their cats a special Christmas dinner consisting of human food, whilst some cats are given chocolate (2%) stuffing (2%), and Christmas pudding (1%).
Maggie Roberts, Cats Protection's Director of Veterinary Services, said: "The survey showed that Britain's overweight cats continue to be fed too many treats, which owners principally did out of love, habit or a desire to make their cat feel like a member of the family. However, overweight cats are at significant risk of diabetes and arthritis so there is the danger that owners are making a bad situation even worse.
"The survey also shows that it wasn't uncommon for cats to be given treats such as milk, chocolate or cheese. All of these could make cats quite ill."
The National Office of Animal Health (NOAH) has launched 'The Happy Healthy Pets Project', designed to encourage owners to prioritise pet healthcare.
At the heart of the campaign is a new online photography gallery at pethealthinfo.org.uk, where owners and veterinary professionals are being invited to upload pictures of happy healthy pets to help build a resource of images and healthcare advice.
To help ensure a high standard of photography, NOAH has partnered with top wildlife and animal photographer Victoria Hillman to create five top tips to help all participants capture the perfect pet photo:
Dawn Howard, Chief Executive of the National Office of Animal Health said: “We’re really looking forward to getting the campaign underway, having seen the fantastic levels of participation in photo-based activity for last year’s ‘I Heart My Pet’ campaign. This year, we’re aiming to taking things one step further by creating the biggest ever gallery of pet portraits in the UK with the help not just of Britain’s pet owners, but also of veterinary professionals and their clients. The campaign is designed to use a simple, fun and familiar mechanic - taking photographs of our pets - to create interesting, engaging content but also to raise awareness of more serious healthcare messages.
“We’re delighted to have partnered with Victoria Hillman so that we can help make sure all pet owners know how to capture the perfect pic and to encourage as many owners and their vets across the UK as possible to get involved. We can’t wait to see the results.”
The company now expects the vaccine will not be available until June 2025.
The company apologised for the disruption and inconvenience and says it will provide more information as soon as it becomes available.
For further information contact your Zoetis Account Manager or call Head Office on 0345 300 8034.
VetSurgeon member Howard Wilder, founder and managing director of British veterinary pharmaceutical company Genitrix, has been named Director of the Year at the 2010 Institute of Directors' London and South East Director of the Year Awards.
Genitrix provides treatments and therapies for pets and horses, and has just launched Libromide, the UK's first licensed formulation of potassium bromide, used in the treatment of canine epilepsy. Howard won the award in the category for businesses with a turnover of up to £4.99 million.
Howard said: "I founded Genitrix in 1998 and it's undoubtedly my greatest achievement. From scratch, and in just 12 years, we've become one of the top 20 companies in the veterinary pharmaceutical sector and compete strongly with multi-million dollar global corporations.
"I'm absolutely thrilled to have won. It's recognition both of the success of Genitrix and for me personally. I've worked very hard to make Genitrix the best run business in the sector and this confirms that I'm heading in the right direction."
Colonel Neil Smith has been elected Vice-President of the Royal College of Veterinary Surgeons. He takes up office at RCVS Day on 6 July 2012.
Neil graduated from the Royal Veterinary College in 1989, and was commissioned into the Royal Army Veterinary Corps (RAVC) with the intention of staying for four years. Twenty-two years later, he is now the Director Army Veterinary and Remount Services, effectively the Chief Veterinary Officer for the Army and head of the RAVC, which currently has over 35 Veterinary Officers.
He has held a mixture of clinical, staff and command positions, and has worked in the UK, US and Germany. He has Masters' Degrees in Food Science, Defence Administration and Defence Studies. He has also worked part-time in small animal practice (including the Blue Cross, of which he is now a Trustee), and was heavily involved in the Foot and Mouth Disease outbreak in 2001.
First elected to Council in 2004, Neil was re-elected in 2010 after a short break. He has served on Education, Advisory, Preliminary Investigation and Planning and Resources Committees, and on VN Council (currently Vice-Chairman and Chairman of the Awarding Body).
He has also previously been President of the RVC Student Union Society, the RVC Alumnus Association, Southern Counties, and the Association of Government Veterinarians. He is currently a Council member of the Central Veterinary Society, and has previously sat on the BVA's Veterinary Policy Group.
Neil said: "I am honoured to have been elected as the next Vice-President. The College is about to go through some significant organisational changes, not least because of the proposed legislative reform order. However, I aim to ensure that we remain focused on our primary role in safeguarding the health and welfare of animals committed to veterinary care. The functions of the RCVS are quite diverse, and I am keen that we try to enhance both the profession's and the public's understanding of our remit, including our responsibility for educational, ethical and clinical standards."
Jacqui Molyneux has been confirmed as President, and Dr Jerry Davies as Vice-President, effective July 2012.
AviPro Salmonella vac E, the live oral vaccine against Salmonella enteritidis made by Lohmann Animal Health, is now available in larger size vials of 5,000 doses, supplied in packs of ten. More information from: Anna-Christina Riebau, Lohmann Animal Health, Germany. Telephone: +49 (0) 4721 747 217
The supermarket Morrisons is to launch new pet food packaging which will alert shoppers to the ideal portion size their cat or dog should be eating, in a bid to tackle the UK's growing pet obesity problem.
Morrisons is the first supermarket to add portion control guidance to the front of their pet food packaging, and it follows research from Petplan which found that 36% of all dogs and 29% of cats treated by vets are obese. In addition, 71% of vets agree that cases of obesity are continuing to rise.
Each packet of Morrisons pet food will provide the correct portion for a healthy weight pet and, according to the company, the packaging will communicate the amount of servings each product provides clearly.
Apparently, 70% of owners believe that their dog or cat has never been overweight, which shows that there is a level of confusion amongst owners as to how much their pet is eating. A further 83% do not even worry about giving their pet too much food. Morrisons is aiming to make it easier for pet lovers to ensure their animal doesn't put on any unnecessary weight especially with Christmas just around the corner and the temptation of being fed leftovers and treats.
According to vets asked by Petplan there are five main reasons for an obesity problem amongst household pets. They are:
John Cannan, New Product Development Manager for Pet Food at Morrisons said: "We've had feedback from our customers which says that they are often in the dark about how much food they should be buying and giving their pet. Our new packaging will ensure that shoppers have a clearer sense of portion sizes whilst also saving them some pennies"
Brian Faulkner Petplan Vet of the Year said: "It's great to see Morrisons taking the lead on this and helping shoppers make more informed decisions about what they are feeding their pet. Whilst it's normal to give your animal a treat every now and then, pets do need to follow healthy regimes just like we do. Keeping your pet fit and healthy will ultimately save you money on veterinary bills as well."
Elanco Companion Animal Health, which makes Surolan and Surosolve, has launched a couple of short films to demonstrate to pet owners how to administer veterinary prescribed ear drops and clean their pet's ears.
Filmed with the University of Bristol and published on YouTube, the first shows how to administer ear drops:
whilst the second offers hints and tips on using a veterinary supplied ear cleaner:
As well as being viewed on YouTube, the videos can also be embedded into veterinary practice websites or used on waiting room TV screens. They are available in different formats upon request from your local Elanco Companion Animal Health key account manager.
Matthew Rowe, senior brand manager at Elanco Companion Animal Health, said: "The new YouTube films will enable dog owners to learn more about how to correctly administer ear treatments and cleaners to ensure that the procedure is as positive as possible for their pet. This will lead to better owner compliance and happier pets!"
Elanco has also revised its Surolan and Surosolve client leaflet and is running a special offer for the products offering veterinary practices up to 20% free Surosolve ear cleaner with qualifying purchases of Surolan.
For further information on the offer, or to ask for the Surolan or Surosolve footage or client leaflets to be sent direct to your veterinary practice, contact your Elanco Companion Animal Health key account manager or email elancoCAH.uk@elanco.com
The Department for Environment, Food & Rural Affairs (Defra) has launched a consultation on reforming the governance arrangements of the RCVS.
The consultation follows a period of discussions between the RCVS and Defra about how the College might best modernise Council.
The consultation gives the public and profession the opportunity to have their say on what reforms would best prepare the College for the future. It discusses the appropriate size and composition of Council, including the proportion of elected members, how veterinary schools should be represented, increasing lay membership, and ensuring appropriate veterinary nurse representation. It also examines how flexibility can be built into the reforms in case of future changes, such as the possibility of new categories of associate. Responses to the consultation will inform the College’s work with Defra to determine the precise details of any new governance arrangements.
The College says any reform should meet its unique requirements as a Royal College that regulates and the criteria already agreed by the College: Council’s decision-making role would be strengthened, for instance, by increasing the number of Council meetings per year. This would reduce or remove the need for a separate Operational Board in order that the CEO reports directly to Council.
Any reforms also need to ensure that Council has sufficient members to populate the College’s committees and Presidential team, and follow the government’s five principles of better regulation, by being proportionate, consistent, accountable, transparent and targeted.
RCVS President Bradley Viner (pictured top right) said “I am delighted that Defra is consulting on RCVS governance and the minister has the full backing of RCVS Council in so doing. This consultation is an opportunity to hear the voice of the profession and the public about an appropriate structure and oversight of the RCVS, reflecting the uniqueness of being a Royal College that regulates. Consulting on this important issue is in keeping with our desire to become first rate in what we do, building on other measures to modernise and improve the workings of the College.”
The BVA and the BSAVA have issued a statement in response to the launch of the RSA Preferred Referral Network.
"This is a business decision for RSA, in light of pressures facing the pet insurance industry - however BVA and BSAVA requested a meeting with the pet insurer earlier this year to discuss members’ concerns about RSA's policy conditions concerning cases for referral. We outlined the importance of the vet-client relationship, especially with respect to clinical decision making, and we emphasised that decisions must be made in the best interests of the pet-based on clinical indication and not be driven by cost. RSA refers to these meetings in their recent Q&A document (number 13). However, this so-called “engagement” should not be read as implying the two Associations complicity or acceptance of the changes. We stressed our concerns to RSA and would welcome opportunity for further input.
BVA and BSAVA actively encourage our members to make us aware of their concerns, and to keep us informed about how RSA’s new approach is working in practice. This will help us to continue to champion vets' voices on an issue that impacts our profession."
Great Workplaces by BVA is an accreditation scheme designed to recognise and reward positive workplace culture in both clinical and non-clinical veterinary workplaces.
The first webinar: 'How to have more good days at work' will be hosted by BVA Junior Vice President, Rob Williams (pictured), and VDS Training’s Carolyne Crowe.
The speakers will discuss strategies to support physical and psychological wellbeing at work and explore how to create a safe and inclusive team environment that supports everyone's needs.
Rob said: “This webinar series is designed to help your team identify practical steps to improve your veterinary workplace and create a working environment that allows the whole team to thrive.
"We’ll be diving into the first session with lots of practical tips and strategies and I hope to see many of you there.”
https://www.bva.co.uk/great-workplaces
https://mybva.bva.co.uk/ems-event-calendar/building-great-workplaces-how-to-have-more-good-days-at-work.html
New faces on the RCVS Council include Richard Stephenson, Charles Gruchy and Catherine Goldie. Dr Barry Johnson (first elected to Council in 1985) and Dr Christopher Chesney (first elected in 1996) have been voted on for further terms. Dr Robert Ellis, who has had three previous periods on Council, has been re-elected.
Cover starts from just £1 a week per employee, a very affordable choice for employee healthcare cover. Employees will have access to six healthcare benefits and services, including money back towards their everyday healthcare treatments, such as
For further information visit www.bva.co.uk/membership/benefits/westfield_health.asp
CABI has given VetMed Resource, its online veterinary information service, a new look and some new features. See: www.cabi.org/vetmedresource.
VetMed Resource is a database of over 1.3 million veterinary and animal science research records from 1972 to the present. CABI says searching the records has been made more user friendly with a new design, and improved navigation across the site.
Robert Taylor, Editor of VetMed Resource said: "This newly-launched VetMed Resource has been designed after consulting with practicing veterinarians from around the world. They provided feedback on usability, design, and research needs, and the new look reflects the changes suggested."
Amongst the research being presented is 'Stress Reduction in Children', a Mars-funded study in which 75 male children were monitored to see how their levels of the stress-hormone cortisol varied when they were exposed to mild social stresses. The study found that children with a dog present showed significantly lower levels of the stress-hormone than those with a friendly adult present. In addition, the more the children stroked and interacted with the dog, the further their levels of cortisol decreased.
Sandra McCune, Research Manager for the Human-Companion Animal Bond Research Programme at Mars Petcare's Waltham Centre for Pet Nutrition (there's a job title-and-a-half) said: "Pet owners will tell you just how much their pet means to them but it is research such as this that proves just how fundamental and important the bond is between people and pets. These studies provide us with valuable insight into this special bond and the health benefits of owning a pet."
Genitrix has announced the launch of Prilben (benazapril hydrochloride). The product joins its 'Standards' range, created to offer veterinary practices cost-effective versions of frequently used products.
Prilben is indicated for the treatment of congestive heart failure in dogs and for chronic renal insufficiency in cats. It is provided in packs of 14 x 5mg tablets at a veterinary list price of £4.50, which equates to 32p per tablet.
Rob Watkins, Marketing Director at Genitrix, said: "Benazapril hydrochloride is a tried and trusted medicine used in countless practices and homes across the country every day. Prilben offers a win for both practices and pet owners because its pricing structure enables practices to maintain profitability on the product whilst still providing their clients with an economical alternative."
The first product in Genitrix' Standards range, Dormilan, was launched in late 2009 and offers fast-acting sedation and analgesia for dogs and cats.
The program, which was set up in response to calls for more support and better teaching on the essential non-clinical skills veterinary graduates need for success in veterinary practice, begins in September and is open to any veterinary surgeons who are up to three years post graduation.
VetX features 12 months of intensive teaching, mentoring and peer support for up to fifty graduates and so far has vets from both the UK and USA signed up for places. The class of 2017 will be mentored directly by Program Director Dr. Dave Nicol, who bills himself as one of the most experienced vet coaches on the planet!
Dave said: "I've been running 'in practice' mentoring and training schemes for vets for almost a decade, VetX takes this experience and brings the content online so I can reach, support and help more graduates than ever before.
"Our young vets are crying out for better support and training in the non-clinical skills. They want to learn better communication skills. They want to know how to make dealing with clients and people easier and they want to know how to handle life as a vet so they enjoy it, not get burned out. VetX provides all of these things and more."
Dave says he has set up the scholarship as a way of giving something back to the profession, because he was lucky enough to have been given help from many amazing mentors who gave freely of their time and expertise: "Opening up two fully-funded places for vet graduates on the program is my way of saying thanks - of paying it forwards."
If you are a veterinary surgeon who has graduated in 2015 or later and are interested in applying for a fully funded scholarship in the VetX class of 2017, visit www.drdavenicol.com/vetxscholarship to learn more about the course and apply for a scholarship place. Demand is likely to be high so don’t delay.
Applications will close at midnight on September 7th 2017.
Birds at two Bernard Matthews breeder sites in Suffolk and Norfolk have tested positive for avian influenza, though not the highly pathogenic H5 or H7 types.
A movement restriction has been put in place by DEFRA, but a cull has not so far been required. The BBC has the full story at: http://news.bbc.co.uk/1/hi/england/7912529.stm
Zoetis has announced the results of a YouGov survey it commissioned to look at pet owner compliance.
The survey, which formed part of the company's 'Respect Antibiotics' campaign, indicates that owners believe they are reasonably compliant. 55% of those surveyed had administered antibiotic tablets to their dog. 88% of those claimed not to have missed a dose, 87% claimed not to have any medication left at the end of the course and 89% administered medication at the same time each day.
Nevertheless, the majority of owners (52%) said they struggled to give their dog a pill and 19% believed they had insufficient information from their vet on the importance of accurate dosing and course completion. 47% said they would prefer to be offered a single treatment given by their vet and most (52%) were prepared to pay a premium for this option.
When it comes to osteoarthritis (OA) medication, the survey found that dog owners are slightly less diligent. Of the 41% surveyed that had given OA/pain medication at some point, 79% claimed not to miss a dose, 62% claimed to finish the course and 87% claimed to administer the medication at the same time each day. Once again, convenience was important, with 48% preferring a monthly treatment, rising to 57% for a long term condition and 52% being prepared to pay a premium for it. Only 17% opted for daily medication.
Andrew Page, product manager for Convenia and Trocoxil said: "We are aware that there may be a disconnect between what pet owners claim to do and what they actually do, especially as nearly half of those surveyed (49%) admitted to forgetting their own daily medication. However, the message that comes out loud and clear is that dog owners would like to be offered medication that can either be given less frequently or administered by their vet, especially as over half of those surveyed had struggled to give antibiotics to their dog and 45% had difficulties giving OA/pain medication."
Bayer Animal Health has launched a new initiative designed primarily to help veterinary students and bridge gaps in their knowledge about the use of veterinary antibiotics.
The initiative kicks off with two surveys, one for qualified veterinary surgeons here, and one for veterinary students here. The objective of the surveys is to gain an insight into the use and understanding of antibiotics both in practice and in training. They also aim to discover the influences and concerns involved when veterinary surgeons select a course of antibiotics.
The results of the survey will be shared with the profession and used to develop a new educational resource which will be shaped by the results of the survey and available to students in their clinical years. Bayer says it hopes the new resource may also be beneficial for vets in practice who have concerns about the use of antibiotics.
If that isn't reason enough to take part in the survey, all participants will be entered into a draw for an iPad mini.
Vicky McAlister, Group Product Manager at Bayer said: "The importance of understanding the concerns of vets and vet students in responsibly prescribing antibiotics is essential when looking at the issue of antibiotic resistance and the implications for the future of animal health. The large number of antibiotics available can present a challenge and lead to confusion when prescribing. The surveys provide a unique opportunity for vets and students to shape learning and reference resources that address the specific challenges they face when choosing and using antibiotics".
The surveys close on 24th March 2014.
The RCVS is calling on veterinary surgeons and students, and listed or registered veterinary nurses to complete its Survey of the Professions 2014.
The four-yearly, confidential survey provides the College with data that helps it develop policy, plan its activities and respond to questions from stakeholders such as government and the media.
The survey aims to find out more about individuals' employment type and experiences, working patterns and professional development. It also asks about aspirations for the short- and long-term and current views on the veterinary profession.
Questions are also asked about mental health and well-being, using the Warwick-Edinburgh Mental Well-Being Scale. The data will be used to track the mental well-being of the profession at a population level over successive years - a process that started with the 2010 survey - which will feed into other work being carried out across the profession.
Finally, the survey includes a set of questions about 24/7 emergency cover, the answers to which will feed into the RCVS Standards Committee's current evidence-gathering exercise.
This year the survey, which is being carried out by the Institute for Employment Studies, will only be available online. All those for whom the RCVS has a personal email address (ie not 'info@' or similar) have been sent a participation request. Others will be sent a letter, including the survey URL. Those who do not receive this letter by Monday 14 April should contact Lizzie Lockett, on l.lockett@rcvs.org.uk or 020 7202 0725.
The deadline for completion of the survey is 30 April.
From today, porcine epidemic diarrhoea (PED) is a notifiable disease in England; veterinary surgeons and pig-keepers are now legally required to inform the Animal and Plant Health Agency of any suspicion of the disease.
If a test for PED proves positive, the Government will inform AHDB Pork, so that tracing can be carried out and improved biosecurity measures put in place.
The new measure has been introduced following co-operation between Defra APHA, AHDB Pork, the NPA and other industry bodies. Although PED is now classified as notifiable, there will be no statutory movement controls, no compulsory slaughter and no blocks on exports.
Under the new legislation in England, APHA will be legally permitted to inform AHDB Pork - which is the agreed 'appropriate organisation' - in confidence of suspect and confirmed cases. AHDB Pork will then provide biosecurity guidance to the pig unit concerned. It will also carry out tracing and alert at-risk contacts as necessary.
The aim will be to prevent spread of PED and to eliminate the disease from the pig unit. There will be no requirement to slaughter affected animals.
PED has been made lightweight notifiable following an informal consultation process with the pig industry. NPA and others called for the measure so that any outbreak can be identified as quickly as possible, spread can be prevented, and the disease can then be eliminated from the unit concerned.
AHDB Pork Chairman Meryl Ward said: "This initiative is a significant step change in partnership working between industry, Defra and the APHA to build England’s resilience to disease.
"PED is a potentially serious disease and emerging threat to our English pig industry. A unique industry led collaboration with Government led to the development of the PEDv Contingency plan to ‘identify, contain and eliminate’.
"The regulatory change to notifiable status is a critical part of the plan and will assist in early identification of affected premises, allowing more time to take effective actions to minimise the impact on the industry and therefore increasing the opportunity to eliminate the disease.
"Working together to share resource, knowledge and build vital expertise, the partnership has also developed a series of standard operating procedures, bio- security guidance as well as raising awareness across industry of the potential threat.
PED remains a significant threat to British pig-keepers. According to AHDB, outbreaks of high-impact strains caused up to 100% mortality in young pigs in the United States, knocking out around 10% of pig production in 2013-2014. The disease has since spread to Ukraine. Even with milder European Union strains, piglet mortality as high as 70% has been reported.
The Scottish Government is currently consulting on making PED similarly lightweight notifiable in Scotland.
The BVA and the Pig Veterinary Society (PVS) have welcomed the announcement. John Blackwell, Senior Vice President of the British Veterinary Association, said: "From today pig-keepers will be required to contact APHA if they have any suspicion of PED in their livestock - this is a step in the right direction and a result of joined up working between the industry, the veterinary profession and policy makers. PED is a devastating disease and we hope these measures will be sufficient to protect animals and pig-keepers in England from future outbreaks. We are encouraged by current proposals to make PED notifiable in Scotland and are keen to see similar measures in place across the rest of the UK."
Dr Mandy Nevel, President of the Pig Veterinary Society, said: "The Pig Veterinary Society was actively involved in the decision to make PED notifiable in England and we fully support the decision. Whilst we hope PED does not come into England, the legislation will facilitate rapid diagnosis, control and eradication in the event of a case occurring. We urge the rest of the UK to take similar action."
Photo: Ben Salter: Pig in a bucket
Led by Navaratnam Partheeban (Theeb) (pictured) OBE, Regional Head of Farm at IVC Evidensia, the programme is based on a methodology developed in the Netherlands.
The training focuses on the main behavioural indicators in cattle, helping vets and farmers assess health and welfare using basic senses such as looking, smelling, and feeling.
The one-day course includes a morning theory session followed by an on-farm practical session, equipping participants with skills to spot early signs of health or welfare issues before they become serious.
Theeb said: "Our goal is to train all our farm vets and vet techs in this approach, so they can provide even greater support to farmers.
"By integrating cow signals into routine practice, we can help farmers improve herd welfare, increase productivity, and contribute to more sustainable farming.
"Healthier cows live longer, produce more milk, and require less medical intervention.”
Petra Grabnar Rogers, Farm Veterinary Surgeon at Delaware Vets, an IVC Farm practice in Somerset, said: "The cow signals training has made a noticeable difference for our farmers.
"Being able to spot early signs of distress or health issues before they become bigger problems will help our farmers reduce vet visits and improve overall herd health.
"It's a simple yet effective approach that we hope will have a positive impact on the productivity of our farm clients."
IVC says that whilst this methodology is known in the UK, opportunities to receive formal training have traditionally been limited and it is the first corporate group to provide widespread cow signals training to all its farm vets.
Vets Now, the UK's dedicated Out Of Hours emergency vets with 32 clinics across the UK is launching a new recruitment initiative whereby vets with two years post qualified small animal experience have the opportunity to experience life working at the cutting edge of Emergency and Critical Care (ECC) through a range of new flexible short term contracts.
ECC represents a new, exciting and growing sector in the UK and Vets Now is offering vets a range of short to medium term flexible contracts which will enable you to develop new clinical skills in an exciting, fast paced environment. The contracts will appeal to any vet who is looking to gain experience working in ECC either with a view to pursuing a career in this specialised area or returning to daytime practice equipped with new clinical skills.
Speaking about the new contracts being offered, Fiona Dewar, HR Director for Vets Now SAid: "The nature of ECC medicine means that there is never a dull moment in our clinics and we tend to attract young, dynamic professionals who are keen to develop new clinical skills and have a more flexible working package. We know from experience that long term contracts don't appeal to everyone and we want to attract the best vets to come and work for us, whether it's for a three month contract or a twelve month contract with the added option of becoming permanent."
For more information about the range of contracts in one of Vets Now's 32 clinics, please contact Pauline Aitken, Vets Now Recruitment Manager on 0800 033 6466.
Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its market-leading wormer, Drontal.
Running from Monday 16 February to Friday 20 February, the pet clinic will feature TV vet Emma Milne advising viewers on the health and welfare of their pets.
The pet clinic slots will run twice a day throughout the week on GMTV and Drontal will be featured in the end credits. The advertising will target the product's core target audience - housewives with children - with key messages on the importance of regular worming with Drontal. In addition, GMTV will also include details on Drontal on its website - www.gm.tv, where pet owners will be able to follow a link to www.drontal.com.
Dan White, Drontal's product manager said: "By sponsoring GMTV's pet clinic, Bayer is highlighting the benefits of worming and encouraging pet owners to regularly worm their pets. The advertising features the iconic schnauzer (the face of Drontal's "Worms? Absolutely Not!'' campaign) and will serve to drive clients into practices asking for Drontal. This will not only result in healthier dogs and cats but also ultimately reduce the environmental reservoir of eggs."