Ceva Animal Health has produced a leaflet to help horse owners understand the cause, diagnosis and management of equine back pain.
The company says the management of back pain in the horse can be a particular challenge to vets and a source of frustration for owners. Early diagnosis is likely to be associated with a more favourable outcome but it's important to ensure that other causes of pain and poor performance such as lameness, are not contributing to the horse's clinical signs.
'Understanding back pain' explains the anatomy of the back, as well as the clinical signs of back pain, and how it is diagnosed, including the treatment options and the general prognosis. Copies of the new leaflet are available, free of charge, from your Ceva sales representative. Leaflets on 'Understanding bone spavin', 'Understanding navicular disease', 'Understanding sacroiliac disease' and 'Equidronate discharge instructions', are also available.
For further information contact your local Ceva representative or Ceva Animal Health Ltd, Unit 3, Anglo Office Park, White Lion Road, Amersham, Bucks, HP7 9FB, Telephone +44 (0) 1494 781510.
Life Technologies has announced the launch of a new ELISA test for bluetongue virus (BTV) antibodies.
According to the company, studies have confirmed that the LSI VET Ruminant Bluetongue II-serum ELISA can detect antibodies to BTV in experimentally infected sheep after 6 days, and in cattle after 7-8 days - several days sooner than some other commercially available test kits, including the company's previous ELISA test which the new product has replaced.
Life Technologies asked the UK's Pirbright Institute, the European Union Reference Laboratory for BTV, to conduct a preliminary assessment of the new test. The new test was able to detect antibodies in all 24 BTV reference sera and BTV 26 held by Pirbright, and showed high sensitivity in a longitudinal study of experimentally infected animals.
The Pirbright study also demonstrated that the LSI VET Ruminant Bluetongue II-serum ELISA could detect BTV antibodies in cattle and sheep that had been vaccinated with an inactivated Bluetongue vaccine.
The new test was developed by Life Technologies Animal Health in its research laboratory near Lyon in France and will be available in EU countries via Life Technologies Animal Health distributors according to local regulatory requirements (see www.lifetechnologies.com/lsi-animal-health) for details.
The RCVS has launched the recruitment process for new Practice Standards Scheme (PSS) Assessors, ahead of the Scheme's relaunch in November this year.
The College is looking to recruit 18 experienced veterinary surgeons as Assessors who will work directly with RCVS-accredited practices to help them comply with the Scheme and maintain the highest possible standards of veterinary care.
Successful candidates will be expected to actively assess and inspect veterinary practices at the different PSS accreditation levels - core, general practice and hospital - to encourage continuous improvement; they will work proactively with practice teams to ensure that the Scheme's standards are understood and being worked towards. The College is aiming to recruit Assessors from across the UK who have experience in small animal, equine and/or farm animal practice.
An Open Day will be held at the RCVS on Friday, 12 June 2015, to give prospective candidates more information about the roles. Anyone interested in attending should contact Alicia on 020 7202 0786 or email atAliciaM@rcvs.org.uk. As places are limited, they will be allocated on a first-come, first-served basis.
The recruitment process is being handled by Thewlis Graham Associates. Those interested in applying should contact them for a confidential discussion on 020 7850 4781. The deadline for applications is Monday, 29 June 2015.
Further information about the role, including the candidate brief and application form, is available at www.thewlisgraham.com.
Lax-a-Past is a palatable paste that can be administered orally to kittens and cats aged over 6 months.
It can be used weekly to help stop hairballs from forming or in higher doses over a consecutive three-day period to help eliminate them.
Carol Morgan, Brand Manager from Dechra Veterinary Products (pictured right) said: “Hairballs are a well-known issue for cats. Lax-a-Past is a complementary feed that offers a simple, easy-to-administer solution to help relieve the digestion problems caused by hairballs.
“It is very easy for owners to administer as the required dosage can be squeezed out and spread on a front paw or given directly into the mouth."
Lax-a-Past is available in a 70g tube.
For more information visit www.dechra.co.uk.
Cats Protection and Dogs Trust have launched an awards scheme inviting veterinary students to submit a series of three feline or canine case studies.
The Clinical Cases Study Awards 2010 encourage students to highlight the differential diagnoses and treatment regimes in a 1,500 word report.
The selected cases should be related, and animals can be from the UK or overseas. Reports should include a brief introduction, common presenting signs, possible causes of the animal's condition or illness and a diagnosis, prognosis and treatment plan for each animal, with photographs included as appropriate.
There will be separate prizes for the best feline report and the best canine report. Each winner will receive £500 and the chance to have their report summary published in a Cats Protection or Dogs Trust magazine, whilst runners-up in each category will receive £250.
Guidance notes to help students draft their report are available from either charity. Reports should be sent with a covering letter and a CV to veterinary@cats.org.uk to arrive no later than 1 March 2010.
Shortlisted candidates will be invited to a judging day on 6 April at Dogs Trust's Rehoming Centre in Kenilworth. Selected finalists will have the opportunity to attend the BSAVA Congress in Birmingham, where the winners will be announced at an awards ceremony on 9 April.
Maggie Roberts, Cats Protection's Director of Veterinary Services said: "As a charity that helps over 193,000 unwanted cats each year, Cats Protection works closely with the veterinary profession and recognises how important today's veterinary students are to the future of feline welfare. Cats are intriguing creatures and their diseases can be complex. It will be interesting to see the range of cases the students present."
Chris Laurence, Veterinary Director at Dogs Trust added: "This is the first time we have invited veterinary students to submit case studies for the awards and I hope that universities will support the scheme by encouraging their students to enter. We see the awards as an introduction point for students to engage with two of the leading welfare charities - something that will be a beneficial experience and potentially assist them with their future careers."
Further information can be obtained from either Gemma Lovegrove at Cats Protection on 01825 741991 or email veterinary@cats.org.uk or from Chris Laurence at Dogs Trust on 02078 337 662 or email chris.laurence@dogstrust.org.uk
A new publication into the benefits of spironolactone (Prilactone - CEVA Animal Health) has supported its use as part of first-line therapy for the treatment of dogs with congestive heart failure caused by mitral heart disease, according to CEVA.
The double-blind placebo-controlled study1 involved 212 dogs on either spironolactone or a placebo, in addition to conventional therapy including an ACE inhibitor and furosemide. It revealed that over a 15 month period 25.5% of dogs either died, were euthanased or severely worsened in the placebo group compared to 10.8% in the spironolactone group. This represents a 55% reduction in the risk of cardiac morbidity-mortality and a 69% reduction in the risk of cardiac-related death or euthanasia.
Further research2 has also revealed that aldosterone antagonists, such as spironolactone, help to prevent myocardial fibrosis, a pathogenic process involved in the progression of heart failure.
For more information, 'Start Conversation' with Fraser Broadfoot MRCVS at CEVA Animal Health, or ring 01494 781510.
1 Efficacy of spironolactone on survival in dogs with naturally-occurring mitral regurgitation caused by myxomatous mitral value disease. Bernay F, Bland JM, Häggstrőm J, Baduel L, Combes B, Lopez A, Kaltsatos, V. (2010). Journal of Veterinary Internal Medicine.2 Aldosterone receptor antagonists - how cardiovascular actions may explain their beneficial effects in heart failure. Ovaert P, Elliot J, Bernay F, Guillot E, Bardon T. (2010). Journal of Veterinary Pharmacology and Therapeutics.
CVS has announced that it is diversifying into pet grooming, opening grooming studios in its practices across the UK.
The company says the move is in response to the large number of clients that ask its staff to recommend a groomer in their area.
The new service has been branded MiGroomers and the first four studios have been opened at The Priory Veterinary Group and The Orchard Veterinary Centre in Nottingham, at Bridge House Vets in Mansfield, and at Haygate Veterinary Centre in Telford. Further studios are opening the Old Golf House Veterinary Group in Norfolk and in the Southwold-based Fromus Veterinary Group by the end of the month.
CVS says MiGroomers studios offer a full range of grooming services, all carried out by experienced groomers, Diploma-qualified to City and Guilds Level 2 or above.
Barry Brackner, Marketing and Commercial Director at CVS, said: "Given the frequency with which we are asked to recommend local groomers, moving into this growing sector where space in our practices allows it, seems a logical next step towards providing our clients with a one-stop-shop for all of their pet care requirements.
"It also enables us to offer additional career opportunities for our staff - something which is a priority for us at CVS. All of the current MiGroomers studios are being run by existing staff with an interest and qualification in grooming so it's a win/win and initial feedback from clients has been very positive. We will open further additional MiGroomers studios where we have the interest from staff and the potential to provide the appropriate facilities."
The most recent BVA Voice of the Veterinary Profession survey revealed younger vets were more likely to decide on a veterinary career at a young age, with 53% of those under 35 settling on veterinary medicine by the age of 10. However, more than a quarter of vets (28%) said they had decided to become a vet as young as eight years of age.
76% of the vets surveyed said that their choice was driven by an interest in caring for animals.
51% said they were motivated by an interest in science, with a primary focus on clinical practice.
32% mentioned the variety of work that a veterinary career would provide as an influencing factor – with the majority (58%) reflecting that their career choice had met this expectation, rating their job variety/interest as excellent or very good.
British Veterinary Association President Gudrun Ravetz said: "It’s lovely to hear that so many of my fellow vets made the decision as early as I did. Veterinary medicine is a long-standing ambition and a cherished vocation for many vets as well as a challenging and rewarding career.
"I had definitely decided that I wanted to become a vet by the time I was seven. That’s what I would always say I wanted to be when asked by adults. Like most of the vets surveyed I was influenced by loving and caring for the pets in my home. The only vets I knew were those we visited with the dog but I can’t ever remember wanting to be anything else."
The PDSA has announced that it is offering free workshops to help veterinary professionals deliver new welfare checks called 'PetWise MOTs'.
The PetWise MOT checks focus on the five welfare needs, and the workshops count for seven hours CPD. The charity says that while the workshops are suitable for all members of the practice team, they should be of particular interest to nursing teams and those with a keen interest in engaging clients with the needs of their pets.
The aim of the MOT Checks is to improve pet wellbeing in the UK, following reports of a reduced level of awareness amongst the public of the five welfare needs defined by the Animal Welfare Acts.
Richard Casey, PDSA Pet Wellbeing Project Manager, said: "We know there is more to a pet’s wellbeing than just providing for their basic health needs. This unique consultation structure was developed in response to falling awareness among owners of their pets’ welfare needs, with millions of pets suffering unnecessarily. The PetWise MOTs use a simple traffic light system and personalised action plans to reverse this trend by helping to inform and engage owners about what their pets need to be healthy and happy."
The consultations were first trialled on the charity’s mobile PetCheck vehicles, then expanded to PDSA’s 51 pet hospitals. According to the charity, over 100,000 PetWise MOTs and follow up checks have now been completed in the last few years, with outcomes including:
Alison Case, a Senior Vet at Bow PDSA Pet Hospital, said: "PetWise MOTs give a really practical approach to running clinics based on the pet’s welfare needs. We’ve seen a positive impact on patient care by looking at husbandry at home as well as the clinical concerns of the patient. The consultations help to strengthen the clinic-client bond through professional support and advice. We’ve had great feedback from our clients, who are now much more aware of the routine needs of their pets and often attend for further check-ups as well as regularly purchasing preventive treatments."
The workshops will focus on dogs, cats and rabbits, although the consultations are transferable to all species.
For more information or to book a place, visit www.pdsa.org.uk/petwise or email petwise@pdsa.org.uk.
Each Diagnostic Rounds session will be live-streamed and interactive, with 90 minutes of interpretation of diagnostic images and test results. The BSAVA says the sessions will be packed with cases and images, enabling all vets no matter where they are in their career, to keep developing their interpretation skills.
Lucie Goodwin, Head of Education said: “We are really excited to be launching Diagnostic Rounds and have a great line up of speakers and topics for the next twelve months. Our members have told us that they want more diagnostic imaging and case-based CPD and we are delighted to be able to deliver this in a fun, interactive and accessible way. As interpretation skills are relevant to daily veterinary practice, Diagnostic Rounds will be relevant to all small animal vets with something for everyone, regardless of career stage.”
The Diagnostic Rounds will be delivered by specialist diagnostic imagers, medics, cardiologists, and clinical pathologists. Whilst there will be a strong focus on diagnostic imaging, there will also be sessions on ECG interpretation, endoscopy, and clinical pathology. Speakers will include Mike Martin on ‘Imaging cardiology cases’, Ed Hall on ‘Interpreting endoscopic findings of the GI tract’ and Helen Wilson on ‘Imaging respiratory emergencies’.
Intervet/Schering-Plough Animal Health has launched its complimentary blood testing service that allows practitioners to investigate one of the main infectious causes of early embryo loss in sheep flocks.
The annual subsidised Barren EweCheck diagnostic scheme is available from 1st December 2009 until 31st March 2010 for breeding ewe flocks. The service establishes whether Toxoplasma gondii is potentially implicated in any empty or aborting ewes.
ISPAH says that data from the 2009 scheme showed that 69% of flocks had been exposed to the toxoplasma parasite at some point before blood sampling. As a result, practitioners were able to give clients receiving a positive diagnosis timely advice on disease control and the benefits of a Toxovax vaccination regime.
Further information and the 2010 Barren EweCheck pads are available directly from the company's Veterinary Support Group by calling 01908 685685.
Leading human and animal health organisations – the British Medical Association (BMA), British Dental Association (BDA), British Veterinary Association (BVA) and Royal Pharmaceutical Society (RPS) - have joined forces for the first time to promote a ‘One Health’ approach to ensure responsible guardianship of antibiotics and their proper public use on European Antibiotics Awareness Day tomorrow.
Antibiotics are obviously a vital medicine for both animal and human health, and modern health systems rely on the availability and effectiveness of a range of antimicrobials to treat and prevent infections. Yet inappropriate use – such as prescribing for self-limiting infections, not finishing a prescribed course of antibiotics or habitual prophylactic use in healthy animals to prevent disease - all contribute to the development of resistant bacteria in both humans and animals.
Whilst antibiotic resistance in animals does not perhaps present the greatest immediate existential threat, there is a strong argument for a united message to the public coming from doctors, dentists, chemists and veterinary surgeons.
Quite simply, some 13M households own a pet. Pretty much all of them visit a vet at some stage, and most will be a human patient at some point in their lives. So, what a veterinary surgeon says about the use of antibiotics in animals has the potential to help transform how owners think about them when they come to visit the doctor.
A survey of general practitioner doctors last year found that 90% feel pressured by patients to prescribe antibiotics and 28% have prescribed them several times a week when not sure they are medically necessary. If veterinary surgeons refuse to prescribe them for pets unless medically necessary, explaining that they are a precious resource which can no longer be wasted, it could help relieve the pressure on doctors. The same goes for the importance of compliance; if owners learn the importance of their pet taking the full course, there's a greater chance they'll understand why they need to complete their own course of treatment.
BVA President Sean Wensley said: "Antimicrobial resistance (AMR) is too important an issue for uncoordinated approaches amongst the medical professions. We need to work together to share knowledge and successful approaches, as well as taking responsibility for not just the immediate clinical situations before us, but also for our role in supporting the health and wellbeing of wider society. An effective approach to tackling AMR is about professions and patients working together for the greater good."
BMA board of science Chair Professor Sheila the Baroness Hollins said: "Doctors have expressed significant concern about the threat of a ‘post-antimicrobial age’. It is vital that we see action to improve antimicrobial prescribing across all disciplines. Only by different professionals working together to improve antimicrobial stewardship will we start to address this major public health issue."
BDA President Professor Nairn Wilson said: "All health professionals have a responsibility to draw a line under inappropriate or unnecessary use of antibiotics. One in ten prescriptions in the UK are provided by dentists, so we’re determined to do our bit. We are facing a clear and present danger to public health, and it will only be overcome if we act together."
For further information about EAAD 2015, visit www.ecdc.europa.eu/en/EAAD
To mark EAAD 2015, BVA has produced a range of new posters to promote the responsible use of antibiotics for use in veterinary practices or as a source of information for pet owners which can be found on their website www.bva.co.uk/eaad.
The clinic will be led by Oscar Bautista MRCVS (pictured), a European Specialist in Veterinary Anaesthesia and Analgesia.
It will offer an individualised approach for patients with chronic pain (such as osteoarthritis, neck, back and facial pain) and those suffering nerve or muscular pathologies, cancer pain, neuropathic pain or pain associated with certain neurological conditions.
Treatments may include adjustments to medications, acupuncture, lifestyle modifications or referrals to other Specialists and therapists.
Oscar said: “Many cats and dogs will experience pain - especially as many animals are now living longer. And we are aware that some cases can be very challenging to diagnose and treat, when both the local vet and owner have attempted various different therapies and are getting desperate.
“These difficult cases need to be thoroughly investigated to ensure that the cause of pain is properly identified and the right treatment provided - as instigating early management can help to reduce and regulate pain.
“So we are very pleased to be able to open our new Pain Management Clinic. With our specialist facilities and equipment - along with our depth knowledge multidisciplinary approach - we hope that it will provide an essential service for cat and dog owners in the Northwest.”
https://www.mvsvets.co.uk
Defra has today published reports from the Health and SafetyExecutive and Professor Brian Spratt, of Imperial College London,into the recent outbreak of Foot and Mouth Disease in Surrey. The report is available here.
The company says that the number of studies related to the dog and cat microbiome has increased by over 800% between 2012 and 20221, but that practical implementation of the research lags behind.
The event will cover topics ranging from nutrition and faecal microbial transplantation (FMT) for chronic enteropathy to controversies in the use of gastric acid suppressants and the roles of the gut-brain and gut-kidney axes in disease.
Speakers include Jan Suchodolski, MedVet, DrVetMed, PhD, AGAF, DACVM, who has published more than 340 peer-reviewed manuscripts in the field of veterinary gastroenterology and the microbiome, Kathrin Busch, DVM, Dr Med Vet, DECVIM-CA, Head of Small Animal Gastroenterology at Ludwig-Maximilians University, and Jessica Quimby, DVM, DACVIM (SAIM), PhD, International Renal Interest Society (IRIS) board member and winner of the IRIS Award 2018.
https://www.microbiomeforumevent2023.purinainstitute.com
Lord Rooker, Minister for Sustainable Food, Farming and Animal Health spelled out the law on dangerous dogs at the RSPCA Conference on Dogs this week, and announced the publication of a Defra leaflet which provides clear, concise and accessible information regarding the law on dogs which are dangerously out of control and dogs which are banned.
He said: "The vast majority of dog owners are responsible and the vast majority of dogs are well behaved, but recent tragic cases of dog attacks underline why we need to give absolute clarity to anyone that owns a dog on their responsibilities under the law.
"This new leaflet explains to dog owners, and people who come into contact with dogs, how the law prevents irresponsible dog ownership. It is important that people understand the law as it may deter irresponsible dog owners from allowing their dogs to be dangerous."
The leaflet outlines the following key points:
The leaflet also deals with the law on banned dogs. It explains that:
A printable version of the leaflet is available on the Defra website at http://www.defra.gov.uk/animalh/welfare/domestic/dogs.htm
Defra is also currently working on a booklet to provide guidance on the law to those who are enforcing it, including the police and local authorities.
Defra says the public leaflet, in combination with the enforcers' document, is an essential part of its strategy to promote the better enforcement of the law on dangerous dogs.
Ark Surgical has announced the launch of an 'entry level' reusable retractor ring which the company says is suitable for many routine procedures.
This addition to the range complements the existing disposable system which is widely used for more complex and specialist procedures carried out in practices and referral centres alike.
The reusable Retractor System consists of a rectangular retractor ring, (which can also be configured to a small square as shown) and six 5mm sharp elastic stay hooks, all of which are validated for 20 sterilising cycles or one year, whichever occurs first.
Key areas of surgery where the retractor system is most commonly used include: general, abdominal, neurological, soft tissue and orthopaedic.
For more information visit http://www.arksurgical.co.uk/
Invicta Animal Health has launched EthyCalm Spray, a cryoanalgesic for minor procedures.
The active ingredient, ethyl chloride, acts as a local analgesic (pain relief) when sprayed or wiped onto the skin.
According to the company, the product is effective in a few seconds and works for a few minutes until the skin warms up again. This makes it suitable for such things as venepuncture, tick removal or placing of PVC's, where it should help reduce stress for the patient and the practitioner.
Ethycalm is presented in a 50ml vial which provides up to 100 applications.
Rob Watkins, Managing Director of Invicta, said: "We are delighted to launch EthyCalm. During theatre training sessions for our product, ChloraPrep, we realised that the busy nurse doesn't have time to use traditional analgesia methods such as creams. They needed something instant yet cost-effective. Seeing the widespread use of ethyl chloride in places like Great Ormond Street Hospital, it was obvious that this product needed to be made available to veterinary practices".
For further information see www.invictavet.com or phone 01403 791313
Veterinary nursing dominated the event held by the RCVS to celebrate the launch of its new Royal Charter at the House of Commons last week.
Over 200 guests attended the occasion, which was sponsored by the MPs Neil Parish (Conservative), Angela Smith (Labour) and David Heath (Liberal Democrats).
The new Charter, which came into effect on 17 February, sets out the objects of the College and underpins many of its core functions such as the Practice Standards Scheme. However, the main focus of the event was the impact the Charter has had on veterinary nursing. Specifically how it recognises veterinary nursing as a profession and empowers the VN Council to set standards for training and CPD.
Professor Stuart Reid, RCVS President said: “There is one more piece of this jigsaw that is missing. We would like to increase further the confidence of the public in veterinary nurses with formal statutory protection of the title veterinary nurse. It is simply unacceptable that unqualified individuals should be able to use the same title as a well-qualified, properly regulated professional.”
Kathy Kissick, a registered veterinary nurse and Chair of VN Council, commended the hard work it had taken to get a new Charter, adding: “I am so very proud to stand here as a registered veterinary nurse and an associate of the Royal College of Veterinary Surgeons. Registered veterinary nurses should wear their badges with pride.”
Nick Stace, RCVS CEO, closed the event by outlining how the College was fulfilling its strategy to become a first-rate regulator citing the streamlining of the complaints process, the new alternative dispute resolution (ADR) trial and the Mind Matters Initiative as just some of the ways in which the College is making a positive contribution to the welfare of animals, the public and the profession.
Picture shows (Left to right) RCVS President, Professor Stuart Reid, Neil Parish (Conservative MP for Tiverton and Honiton), Angela Smith (Labour MP for Penistone), Kathy Kissick RVN (Chair of VN Council) and RCVS CEO Nick Stace.
VetSurgeon.org has today launched 'Claim CPD', a new feature which allows members to claim time spent on the site towards the annual requirement for 35 hours documented Continuing Professional Development.
The system has been designed to make recording CPD-qualifying activity, both reading or viewing content and participating in forum discussions, as quick and easy as possible.
Clicking the 'Claim CPD' button towards the top right of a content page on VetSurgeon.org reveals a drop down box into which you tap in the time you've spent on the subject, together with optional notes to remind you what you learned and how you plan to put it into practice.
In your VetSurgeon.org profile, there's a new tab marked 'CPD', visible only to you. Click that to reveal a list of all the time you've accrued, with links back to the content you've recorded towards your CPD. You can also produce a certificate covering the time you've logged in a given period, and upload it to your RCVS PDR.
Claim CPD can be used in various sections of VetSurgeon.org:
FORUMS Now there's more reason than ever before to join forum discussions, ask questions and help each other, because when you learn something in the process, you can record it towards your CPD allowance.
NEWS You may not think it's worth recording the short period of time you spent reading a news story on VetSurgeon.org as CPD. But if the story prompted you to spend time finding out more information, it probably is. For example, say you read about a new POM. You spend a couple of minutes reading about it on VetSurgeon.org. But then you visit the manufacturer's website to learn more about it and discuss it with the Territory Manager. Now it has become a worthwhile amount of time to record.
CPD Claim CPD can also be used to record and claim time spent at any event listed in our CPD and Events Diary. So now you can RSVP to the event AND claim a certificate afterwards. Of course, most of the providers supply their own certificates, but useful for when they don't and if you should misplace your certificate.
GALLERIES Now you can claim any time spent watching videos in the VetSurgeon Galleries towards your CPD requirement (indeed, this new feature was inspired by a veterinary surgeon who contacted us to ask for a certificate for precisely that). In addition, if you contribute a clinical image to our curated galleries, and learn something from the curator's comment, you can claim that too.
Arlo Guthrie, VetSurgeon.org Editor said: “I often hear members remark almost guiltily about how much time they spend on VetSurgeon.org. Now there's no need to feel guilty! Sharing knowledge amongst yourselves in forums has always been a great way to learn, recognised by the RCVS. But now, we've made it really easy to document what you've learned, in good time for the requirement to document all CPD from the start of next year."
Dechra Veterinary Products has picked up a major award at the 2011 Veterinary Marketing Awards for a calendar called 'The Horse in History'.
The calendar, designed to promote all of Dechra's equine products but particularly Equipalazone, also won the award for most innovative use of direct mail. The company's website, http://www.dechra.co.uk/, was highly commended in the New Media category.
The John O'Hara Award is made to the VMA category finalist which, in the opinion of the judges, best demonstrates a high level of innovation or adventurousness in an aspect of the advertising mix. Designed to celebrate the unique position of the horse down the ages in culture, art, science and legend, the calendar featured twelve iconic illustrations, from the white horse carved into the chalk hillside in Uffington, Oxfordshire, to Da Vinci's sculpture.
It also included an embedded competition giving practices the opportunity to win practical aids, including wind up torches and water bottles, with the major prize being a trip to Vienna to see the Lipizzaner Stallions at the Spanish Riding School.
Larry King, Senior Brand Manager at Dechra, said: "Horses have had a unique relationship with man for thousands of years and this is what we wanted to celebrate with our calendar. The monthly competition with 100 prizes on offer and the special prize draw at the end of the year gave it a real point of difference and it proved very popular with our customers. It was the first time we'd run such a campaign over twelve months and we believe it to be unique in the animal health sector.
"We were delighted and honoured to win both the award for best use of direct mail and the John O'Hara award for The Horse in History. It will inspire us on our quest to continually set new standards in the way we communicate with our customers."
The Norman Cavalry
Galloping Horse
The Uffington White Horse
The Anatomy of The Horse
Incitatus
Bucephalus
Altamira Cave Painting
Gran Cavallo
Rocinante
American Carousel Horse
Aethenoth
Novartis Animal Health has launched its Summer Worming Packs.
The packs are part of an ongoing campaign by the company to get pet owners to worm their animals at least 4 times a year (as recommended by the European Scientific Counsel Companion Animal Parasites1), as opposed to the current norm of 2.6 times per year2.
The Summer Worming Packs include waiting room and client materials, and practice PR support materials. There is also a pet owner website http://www.wormpatrol.co.uk/.
For further details about the Summer Worming Pack or the Worm Patrol Campaign, veterinary practices should contact their Novartis Animal Health Territory Manager.