CEVA Animal Health is rolling out what it describes as a hard-hitting TV campaign on four national TV channels to highlight awareness of stress related feline behaviour problems and encourage cat owners to talk to their vet about Feliway.
This second bout of TV advertising will run in March and April on ITV2, ITV3, E4 and More 4 and on Channel 4 in the London region and will be seen by over five million people.
Featuring the animated character 'That Purple Cat' who first appeared in CEVA's TV advertising and marketing push at the end of 2009, the new campaign will see 'That Purple Cat' displaying signs of stress in the home environment to raise awareness of the issue amongst cat owners.
Lucy Brett, product manager at CEVA Animal Health said: "Our first TV advertising campaign back in the autumn went a long way to raise awareness. We found that more cat owners were able to recall the advertising for Feliway than for any other animal health brand.
"However, it is clear that in practice merchandising is crucial if practices are to make the most of this opportunity and I would encourage them to get in touch to request a display pack, which includes a waiting room poster and leaflets, as soon as possible."
A limited number of desktop and floor standing merchandising units are also available. For more information or to order your FREE waiting room merchandising materials call 01494 781510.
Would-be candidates in the Royal College of Veterinary Surgeon Council and Veterinary Nurse Council elections are reminded that the nominations deadline is 5pm on 31 January 2013.
Veterinary surgeons need two nominations from veterinary surgeons, and veterinary nurses two nominations from veterinary nurses, to stand in the respective elections.
Veterinary surgeons and veterinary nurses not presently on either Council can nominate one candidate each.
Nomination forms, full instructions and guidance notes are available from www.rcvs.org.uk/rcvscouncil13 and www.rcvs.org.uk/vncouncil13.
Six seats are due to be filled on RCVS Council, and two on VN Council. Those elected will take their seats on RCVS Day next July, to serve four-year terms. Council members will be expected to spend at least six to eight days a year attending Council and Committee meetings, working parties and subcommittees (for which a loss-of-earnings allowance is available).
Petplan has announced a new category - ‘Rising Star’ - has been added to its 2016 Veterinary Awards.
The company says its awards, which recognise members of the veterinary profession who have gone above and beyond in their daily roles, have been focussed on established individuals. The idea behind the new award is to recognise someone that is rising within their current practice, showing great aptitude and who has substantially grown in their role within a relatively short period of time.
The award is geared towards employees with less than two years’ experience, who have initiated, coordinated and accomplished a new or improved activity or process during 2015. Petplan says nominees should also show one or more of the following ‘Four C’s’ in their initiative: compassion, competence, communication and commitment.
James Barnes, Head of Sales and Partnerships at Petplan, said: “Petplan understands the importance of committed veterinary staff in ensuring pet safety and care. Working with almost 5,000 vet practices, we see the fantastic work being carried out across the country and these awards are an opportunity for pet owners to say a heartfelt ‘thank you’ for the support veterinary staff provide to the animals in their care.”
To nominate a colleague for an award, visit www.petplanvet.co.uk/vetawards before 31st January 2016.
5m Books has announced the publication of Honeybee Veterinary Medicine: Apis Mellifera L. by Nicolas Vidal-Naquet, a new book written to help veterinary surgeons and veterinary students better understand how to preserve honeybees as part of a delicate ecosystem.
Honeybee Veterinary Medicine provides an overview of bee biology, the bee in the wider environment, bee diseases and parasites, veterinary treatment, and actions to help support honeybee health.
Honeybees are an essential part of farming and the wider ecosystem, but since the mid-1990s, bee populations around the world have suffered a dramatic decline through a combination of diseases, intoxication, and unknown causes.
5m says that with the depopulation trend continuing, it’s becoming more and more necessary for veterinary surgeons and qualified animal health professionals to become involved in supporting the ecosystem.
Author Nicolas Vidal-Naquet is a veterinary practitioner who graduated in apiculture and Honeybee medicine, and also lectures on honeybee biology and diseases at the Veterinary School of Alfort in France.
Nicolas’ great interest in honeybees was the driving force behind the book, but he is also concerned by the general loss of bees from the ecosystem. He said: "They have a very important role in the pollination of wild flora, crops and orchards, which means they are key actors in sustaining biodiversity and the pollination of crops to feed both humans and animals."
Honeybee Veterinary Medicine is available now in hardback for £60 from http://www.5mbooks.com/honeybee-veterinary-medicine.html
As part of the campaign, vets are invited to share their top tips for maintaining a calm workplace for staff and patients at: https://www.nvsweb.co.uk/products/big-chill.
Veterinary professionals are being asked to share their top tips in two areas. Firstly, on how they prioritise self-care for themselves and teammates, and secondly, on how they best deal with nervous, stressed or anxious patients.
All respondents will be entered into a prize draw for a VetYogi practice subscription.
Gemma Vardy, Senior Category Specialist at NVS Group, said: “Mental health and wellbeing have never been more important within the veterinary industry which is why our dedicated Big Chill campaign supports the wellbeing and mental health of veterinary professionals while also shining a light on animal calming products, such as our select healthcare calming chews, which help support calm and enhance patient experiences.”
https://www.nvsweb.co.uk/products/big-chill
The practice was officially opened by the TV presenter and newspaper columnist, Adrian Chiles, who faced a lot of criticism from the profession a couple of years ago when he wrote an article about increasing veterinary fees and upselling tactics.
Adrian said: “I have never received such a volume of correspondence to one of my newspaper columns.
"One of the people that wrote to me was Movement Director, Professor John Innes, and we had very useful subsequent discussions that made me realise I had unfairly blamed vets for the issues I had felt as a pet owner.”
The new centre is led by Mark Lowrie, Specialist veterinary neurologist, who is joined by orthopaedic surgeons, Kinley Smith and David Thomson and neurology residents, Callum Golding and Rebecca Clark.
https://www.movementvets.co.uk
The Royal College is calling for views on the Day One Competences required of newly qualified veterinary surgeons, via an online survey.
The survey can be accessed from the RCVS website (www.rcvs.org.uk/consultations), and can be completed until 31 May.
The College says that the survey is the first step in a review of the Day One Competences, which define the level to be expected of new veterinary graduates when they first qualify. The competences set out in broad terms what is required of new graduates at the end of their veterinary degree, and provide the foundation for curriculum design and student assessment in UK veterinary courses.
RCVS Council member David Catlow, who chairs the Working Party undertaking the review, said: "The Day One Competences are deliberately general as they aim to convey the important principles that all students must master by the time they graduate, regardless of the precise curriculum they have followed, so they are safe to practise in a range of veterinary contexts from day one after they graduate.
"As it is over ten years since these competences were confirmed, we are reviewing them to ensure they remain valid, and to seek to ensure they reflect current and likely future expectations."
The Working Party will report to the Education Policy and Specialisation Committee (EPSC), and includes representatives from the veterinary schools and the British Veterinary Association (BVA), as well as a recent veterinary graduate.
Since being confirmed by the RCVS, the Day One Competences have also been adopted across Europe, through the European Association of Establishments for Veterinary Education (EAEVE), and in countries such as Australia.
Purina has launched a range of services and support materials to help veterinary professionals approach the subject of nutrition with owners.
The Gastrointestinal Support Pack includes a GI handbook, "lunch and learn" educational sessions, a diagnostic support tool (available at www.purinavets.eu/giapplication) and a toolkit containing information sheets and diagnostic advice.
The company has also announced the result of some consumer research it conducted through One Poll in 2013, which revealed that 77% of dogs have experienced some form of digestive health issue, but only 20% of owners had visited their vet to discuss it. The research also found that 80% of owners would be willing to change their pet's diet if it would improve their digestion.
Esther Rawlinson, Purina UK Veterinary Affairs Manager said: "GI upsets and associated 'accidents' can be really distressing for both owner and pet but are seemingly suffered as 'just one of those things' by many. This needn't be the case though, as a lot of GI-related conditions could be prevented or at least managed by the correct nutritional advice and a specially formulated veterinary diet. By addressing nutrition at every consultation, vets can better identify those patients who suffer regular GI disturbance but whose owners do not feel it worthy of mentioning when in the clinic. The survey results show that there is a huge opportunity for vets to improve the health of many more of their clients' dogs and this is why Purina has introduced a range of GI services and support materials. We aim to help vets to include a nutritional assessment in all of their consultations."
For more information call PURINA PetCare Team on 0800 212 161.
Plans for the introduction of a disciplinary mechanism for Registered Veterinary Nurses (RVNs) have been agreed by the RCVS Veterinary Nurses Council.
RVNs agree to account for their professional conduct and keep their skills and knowledge up to date: over 70% of eligible veterinary nurses have now joined the non-statutory Register.
The Veterinary Nurses Council agreed to a period of nearly three years between the opening of the Register and the College putting in place a disciplinary mechanism. This was to give RVNs time to get used to their new rights and responsibilities. Plans are now in place to introduce a disciplinary system from September 2010.
Charges could be brought against a veterinary nurse if found guilty of fraudulent registration, criminal convictions which render him or her unfit to practise as a veterinary nurse, or allegations of disgraceful professional conduct.
The sanctions would be the same as for veterinary surgeons, ie to remove a nurse's name from the Register (with the nurse eligible to apply for restoration after 10 months), or to suspend the nurse, with his or her name returning to the Register immediately after the period of suspension. A veterinary nurse would not be able to carry out Schedule 3 tasks while removed from the Register.
Complaints would initially be dealt with by the Veterinary Nurses Preliminary Investigation Committee (VN PIC), which will assess whether the complaints should be taken to the hearing stage. Three RVNs will sit on this committee. They will be joined by three members of the veterinary PIC, including either the RCVS President, or one of the Vice-Presidents, and one Lay Observer.
Meanwhile three RVNs will join existing members of the RCVS Disciplinary Committee (DC) to form a VN DC, to adjudicate on charges against a veterinary nurse. These individuals will not currently sit on VN Council. If the case were against a VN, the sitting panel would include at least one veterinary nurse, one veterinary surgeon and a lay person acting as chairman. A legal assessor would also sit with the Committee to offer advice.
If a case were to concern both a veterinary surgeon and a veterinary nurse, the preliminary investigation would be carried out in tandem but with separate disciplinary hearings.
Applications are invited for RVNs to sit on the new VN Preliminary Investigation or Disciplinary Committees. Anyone who would like further information should contact Lesley Evans, Manager, Executive Office (l.evans@rcvs.org.uk or 020 7222 2001) by 31 May 2009.
The maps provide vets with a visual representation of targeted diagnostic tests conducted in France, Germany, Ireland, Italy, Spain, and the UK, using data sourced from Idexx.
They show the percentage of positive test results for a range of parasites and parasite-associated infections in dogs and cats, including Giardia, roundworm, and whipworm, and Lyme (Borrelia burgdorferi), Ehrlichia spp., Anaplasma spp., Babesia spp., and Leishmania in dogs.
Data can be filtered by country, region, animal species, parasite type, and time period.
ESCCAP highlights that the data reflects the percentage of positive tests in screened animals, not the overall prevalence of infection.
https://www.esccap.org/parasite-infection-map/
Prac-tic® – the spot-on flea and tick treatment from Novartis Animal Health has added a new claim to its licence.
It now states that adult fleas are killed before they lay eggs for a minimum of four weeks after treatment and, as the product completely eliminates egg production, it also breaks the flea life cycle.
Defra has published an epidemiology report into the Avian Influenza outbreak confirmed in Oxfordshire on 4 June. The report concludes that, at as of 11th June, the outbreak was confined to a single premises, and there is no evidence of infection in the Protection Zone or of spread to any other premises. However, investigations continue. The report suggests that it is possible that the Highly Pathogenic H7N7 Avian influenza derived from a Low Pathogenic strain already present on the farm. Analysis and investigations are ongoing, and a number of source hypotheses are being considered. Chief Veterinary Officer, Nigel Gibbens, said: "The UK is at a constant but low level of risk of the introduction of Avian Influenza, and the report highlights the need for flock owners and poultry vets to remain vigilant for signs of disease, including the possibility of low pathogenic Avian Influenza. I would encourage all keepers to maintain good quality records and practise high standards of biosecurity." The Protection and Surveillance Zones remain in place. Further surveillance, testing and epidemiological work on this outbreak are ongoing.
The report can be viewed here:
http://www.defra.gov.uk/animalh/diseases/notifiable/disease/ai/latest-situation/index.htm
Last year saw the highest ever increase in the number of people enrolling as veterinary nursing (VN) students on vocational courses, according to figures released by the Royal College of Veterinary Surgeons.
In 2011, some 1,041 students registered with the RCVS to pursue vocational VN qualifications, compared with 809 in 2010 - a 29% increase.
The total number of people enrolling as student veterinary nurses on either vocational or degree courses in 2011 was 1,439, compared with 1,083 the preceding year - an overall increase of a third.
Libby Earle, head of the RCVS VN Department said: "The overall increase could partially be explained by degree students seeking to avoid increased university tuition fees. However, although there is a noticeable increase in enrolments linked to higher educational courses, this does not explain the increase in further education students.
"A more significant factor is likely to be the inception of the Level 3 Diploma, as this can be undertaken as a full-time programme," Libby continued. "As Colleges running such programmes arrange the practical training placements for their students, this opens up opportunities for the considerable number of people who want to become VNs but who are not employed by a training practice. When we introduced the qualification in 2010 we hoped that this would help to increase the number of VN students - so it's great to see this is happening already and with such a marked increase."
Student VN enrolment figures for 2010 and 2011:
2010
2011
RCVS Level 3 Diploma
647
1,041
RCVS NVQ/VRQ (now superseded)
162
-
Higher education students
274
398
Total student VN enrolments
1,083
1,439
Boehringer Ingelheim has launched Care and Connect a free online PPID aftercare service for horse owners, designed to help veterinary practices monitor their PPID case load and streamline the case management process.
The new service is part of Boehringer's 'Talk About Laminitis (TAL)' Awareness campaign.
The company says that PPID is the sixth most frequently encountered disease syndrome affecting equids in the UK1, and the new service should help engage owners and vets post diagnosis, thereby maximising treatment success.
Liz Barrett, equine business manager at Boehringer, said: “PPID is a progressive disease, so it is vital that veterinary surgeons remain at the centre of care, and that horses are monitored carefully following their initial diagnosis. However we recognise the high administrative demand associated with this, and TAL Care and Connect has been designed to reduce this as much as possible.”
TAL Care and Connect will be offered automatically to horse owners who take advantage of this year’s free* ACTH testing scheme, which will be available from July to November. Equine practices can also offer this aftercare service to all owners of previously diagnosed PPID cases.
Owners who join TAL Care and Connect will be able to set up a profile for their horse which allows all their ACTH results to be stored in one place. They will then receive the relevant reminders for follow-up ACTH testing which will make it easier for vets to monitor their patient’s progress over time.
In addition, owners can download an independently-written PPID information pack. Edited by Prof. Catherine McGowan with contributions from Dr Jo Ireland, Prof. Andy Durham, David Rendle and Dr Teresa Hollands, the pack includes advice on monitoring and follow-up ACTH tests, feeding, general care of the PPID patient and the link between laminitis and PPID.
Talk About Laminitis is supported by Redwings, The British Horse Society and World Horse Welfare, and will run from July until the end of October 2015. Horse owners can find out more and obtain their free ACTH voucher code at www.talkaboutlaminitis.co.uk.
For further information contact your local Boehringer territory manager or visit www.talkaboutlaminitis.co.uk.
*Cost of laboratory test
References
The grants are available for small-scale clinical research projects in areas of the affiliate speciality, focusing on diseases affecting companion animals.
The projects will be selected in the hope that the study results will have a rapid and positive impact on the way diseases are diagnosed, managed and treated in general practice, as well as at a specialist level.
BSAVA says applications are particularly welcome from practitioners, as well as academics or joint applications between practice and academia.
Chris Scudder, from the Small Animal Medicine Society said: “We are delighted to be able to collaborate with BSAVA PetSavers in supporting innovative research in small animal internal medicine.
"We have a shared goal of advancing the health and well-being of small animals.
"Their invaluable and generous support enables us to fund research that makes a meaningful difference for cats, dogs, and their owners.”
Applications are also open for the BSAVA PetSavers Clinical Research Project grant, where funding of up to £20,000 is available.
https://bsava.com/petsavers/apply-for-funding/clinical-research-projects/.
Merial Animal Health, manufacturer of Previcox, has launched a new campaign in small animal practices across the UK to continue to spread the message of 'total joint health'.
As part of the campaign, Merial has produced 'The A-Z of Canine Mobility' - a series of short articles and bite-sized information which can be disseminated to clients, helping to educate dog owners about canine osteoarthritis and the treatment options available.
Previcox Brand Manager Kathryn England said: "We are providing regularly updated articles and information to interested practices in a form that is easily pasted into a newsletter, eshot or fixed to a waiting room wall so that they can communicate with their clients quickly and easily. It's essentially free information to encourage owners to bring their dogs in for a joint check up."
Merial says the message about the importance of joint health and osteoarthritis is not well understood by pet owners, as demonstrated by a recent survey1 which found that only 53% of the owners of old dogs considered reduced willingness to exercise as serious enough to require veterinary attention.
Merial's Technical Manager, Kevin Whelan said: "The results highlight the fact that owners of older pets, even those who would be considered as responsible pet owners, do not consider signs such as unwillingness to exercise or hind leg stiffness to be particularly important. It's therefore important to educate and engage pet owners on this topic to encourage them to seek advice from their vet"
To sign up for regular free updates contact your Merial Territory Manager or call or call 0870 6000 123.
Reference
1. (Davies, 2011)
Supreme Petfoods has published protocols for the veterinary care of rabbits, guinea pigs and other small furries on its website: www.supremepetfoods.com.
The new infomation resource includes nursing plans and protocols for specific conditions, hospitalisation records, instructions on how to administer fluid therapy, take a blood sample, conduct a behavioural assessment and best practice manual handling.
The materials have been produced by Wendy Bament, exotic animal veterinary nurse at the Royal (Dick) School of Veterinary Studies in Edinburgh. Following workshops at the London Vet Show last year and feedback from the delegates, Wendy has transcribed some of the processes and protocols developed by the exotics team at Edinburgh for dissemination to veterinary practices across the UK.
Claire Hamblion, Marketing Manager at Supreme said: "I can't tell you how pleased we are to be involved in distributing these documents to the profession. The feedback from our live workshops really demonstrated the demand for material that would provide a framework for best practice care of small furries and now, thanks to Wendy and the team at Edinburgh, it's available to everybody. We genuinely believe that in many practices these protocols could change the approach to small furries forever."
Virbac has announced the launch of the Compulsory Chipping Support Pack, designed to help veterinary practices raise awareness of the importance of microchipping and the new legislation coming to England, Scotland and Wales in April.
The pack contains a range of promotional and educational items including:
Sarah Walker MRCVS, BackHome Product Manager, said: "Compulsory microchipping comes in this April and awareness needs to be raised among the general public – numerous reports in the media still show a significant proportion of dogs are not yet microchipped. The new BackHome Mini Chip has a 34% smaller needle than our standard needles and is ‘one size fits all animals’, making it easier than stocking different chips for different size pets.
"The resources in our Compulsory Microchipping Support Pack are great for practices to use. We want to help practices and the teams working within them to engage with the public in their vicinity and help to drive practice footfall."
Dogs which survived the devastating earthquake in the Zun Dao township of Sichuan, China have a new lease on life after the International Fund for Animal Welfare (IFAW) and local officials announced an agreement to end the cruel killing of dogs and instead address public health concerns through an IFAW sponsored anti-rabies vaccination and veterinary aid programme in the 20,000+ population.“This agreement is a major breakthrough,” said Jackson Zee, IFAW rescue leader. “Chinese media have been filled with reports of people evacuating with their pets, being comforted by their pets, and even saved by their pets after their homes collapsed, so we are delighted to see this next step as local officials are acknowledging that humane care of dogs, cats and livestock can benefit both animals and people.”After the devastating earthquake that claimed around 80,000 human lives, IFAW rushed close to £100,000 in aid and sourced over six tonnes of animal food for some of the hardest-hit areas within Sichuan province.IFAW met with local government officials in Zun Dao and offered humane alternatives to the dog culls presently in effect in much of the devastated areas. Officials agreed to halt any dog culling operations in the area and are welcoming IFAW’s efforts to address the present public health concerns by conducting an anti-rabies vaccination and veterinary care programme in the area.Accompanied by local veterinarians, IFAW began visiting villages immediately and on the first afternoon provided food, collars, leads and appropriate vaccinations for at least 50 family owned dogs. There are an estimated 4,000 owned dogs and 1,000 strays in Zun Dao and surrounding villages and relief efforts are expected to increase in the coming days.In addition to the efforts in Zun Dao, IFAW has been providing humanitarian aid in the region by meeting some of the most basic and urgent needs. From cooking oil to laundry detergent, mosquito repellents and toys for children, these much-needed supplies are helping families get back on their feet and take care of their pets and backyard farm animals. Desperately needed supplies such as 100 water pumps, fencing, generators and other supplies have also been rushed to Mianyang to help rescue animals in advance of anticipated flooding while additional support has been given to the acclaimed Giant Panda Nature Reserve in Gansu province.IFAW is appealing for public support to increase the amount of aid for animals and people in the earthquake region. To donate or view more information on current rescue efforts, visit www.ifaw.org.
Understanding profit and loss within a veterinary practice is vital for all employees. That was the message delivered to delegates attending Pippa Reffold's lecture, sponsored by Dechra Veterinary Products, at the VPMA Congress late last month.
Pippa said: "Very few practice managers set targets or share financial data with their employees. Employees have a lot to contribute by improving service and increasing sales."
Roger Brown, product manager at Dechra Veterinary Products said: "Sponsoring Pippa's lecture is part of Dechra Veterinary Products response to market conditions. We have also reduced the price of two key products in our Veterinary Essentials range.
"We realise how significant margin control is right now and constantly review our Veterinary Essentials range. That's why we have reduced prices on Atipam 5ml, the Thyroxyl range and have introduced the Essentials Purchase Plan so practices can make further savings.
Pippa added: "Be open-minded about margin setting and don't apply a blanket mark-up to all products. Consider the contribution to your gross profit and passing on some of the improvement to your customers."
Dechra Veterinary Products offers a margin and profit calculator to compare market prices with the Veterinary Essentials range - to show just how much mark-up can be applied to products without impacting on a client's budget. "It's a simple, but very effective calculation that our Territory Managers can run for you," explained Mr Brown.
To find out more about the Veterinary Essentials range, including further cost savings with an Essentials Purchase Plan and free margin development advice, please call Liz Rawlings on 01743 441632.
The day-long courses, each running from 9.30-5:00pm, will cover: basic mental health awareness; HR employment regulations and the legal position; the role of the line manager in supporting someone with poor mental health; making reasonable adjustments; planning 'return to work'; and designing and putting in place wellbeing action plans.
The courses will be run by Connecting with People, a social enterprise that develops and delivers high-quality training to employees with healthcare or safeguarding responsibilities.
Helen Sanderson, former VPMA President and representative on the Mind Matters Initiative Taskforce, said: "If you do one thing this year for your team I strongly recommend it be attending one of these courses. It provided me with invaluable information in recognising stress and depression in a team, as well as giving useful tools and tips on how to discuss and handle situations. I would encourage anyone to attend."
Lizzie Lockett, Director of Mind Matters, added: "It has been wonderful to see the response from the veterinary profession to our mental health awareness training sessions, but we know that managers can face particular challenges in supporting their team's mental health. Meanwhile, line managers play a key role in whether or not someone feels comfortable discussing a mental health issue, goes on to seek help, and, ultimately, returns to the workforce.
"We therefore designed these courses to provide very practical information for those in managerial positions, covering legal requirements as well as how to implement wellbeing strategies for colleagues."
The courses, which are subsidised by Mind Matters and the VPMA, cost £80 for VPMA members and £120 for non-members.
To book a place, visit the Mind Matters Eventbrite page: www.rcvsmindmatters.eventbrite.com
Veterinary advice and care has, of course, always been contextual, but the term has gained greater traction due to the cost of living crisis and the Competition and Markets Authority investigation.
At Congress, there will be several "Big Issue" panel discussions on this subject, with speakers exploring how the profession can play a role in building a better understanding between vets and clients on the topic of vet fees.
On the afternoon of day two, delegates will be able to hear an update on the CMA review and what to expect from it over the next few months from Martin Coleman, Panel Chair and Panel Inquiry Chair of the CMA.
On the final day (Saturday 22nd), the Big Issues module will bring discussions from the RCVS on the latest under care guidelines, an update on Schedule 3, and a look at the future of the regulation changes.
The day will end with a panel discussion on the ethical challenges that professionals face in practice, and the impact that they can have on individuals within the practice team
Advance tickets available at: https://www.bsavacongress.com until 5th February.
Howard Wilder has been elected chairman of the National Office of Animal Health for 2008-2009. He is the managing director of Genitrix Ltd. The election took place at NOAH's AGM in London on 23 April. Mr Wilder was elected to the NOAH Board of Management in 2005 and appointed Vice-Chairman in May 2006. He replaces Graham Dick who now becomes NOAH past-chairman. Commenting on his appointment, Mr Wilder said: "NOAH provides an important forum in which animal medicine manufacturers can come together on an equal footing to discuss the issues and opportunities they are facing and developments in the sector."
Following the announcement from the Dogs Trust that the number of stray and abandoned dogs has reached an 11 year high, Pedigree has launched it's fourth annual Adoption Drive.
The campaign, which seeks to raise awareness and funds for the thousands of strayed and abandoned dogs in the UK, comes at a time when recent statistics put the number of dogs being picked up by local authorities in the last year at 126,176 - the worst in over a decade.
Since its launch, The Pedigree Adoption Drive has raised over £1million for rescue centres up and down the country who are working tirelessly to find new and loving homes for abandoned dogs. Last year alone, grants of almost a quarter of a million pounds were distributed to 34 rescue homes and went towards funding the vital refurbishment of dilapidated kennel blocks, desperately needed veterinary facilities and the supply of essential surgical equipment.
TV presenter and wildlife vet Steve Leonard, who is supporting this year's campaign, said: "Rescue centres across the country are at capacity due to the overwhelming number of stray and abandoned dogs in Britain - a number which is sadly still on the rise. We need to work together to make people aware of this issue and educate them about both the benefits and commitment involved in owning a dog. The funds and support generated by this campaign, help to give abandoned dogs everywhere a second chance at the loving homes they deserve."
During the campaign, Pedigree is sponsoring Pete Wedderburn's blog on www.vetsurgeon.org