Following issues with the implementation and associated costs of the Royal College of Veterinary Surgeons' database (iMIS), independent IT specialists TFX Consulting Ltd have reported on both the implementation project and the long-term suitability of the database for the College's needs.
The TFX iMIS Report highlights inadequacies in the procurement process for the IT system, especially with regard to the drafting of the original brief. The Report suggests that this led to differing expectations from the College and ASI, the company licensing and assisting with the implementation of the software, in terms of the detail and complexity of the project.
Although TFX says it believes the iMIS system to be suitable for the finance functionality required, it is critical of its ability to support some other RCVS data structures, and considers it is a poor fit for the complex registration and education functions of the College. The Report writers note that the RCVS continues to fulfil its statutory duties in terms of fee collection and the maintenance of registration records.
The key recommendations of the Report are that the RCVS continues to work with the iMIS database in the immediate future, particularly with regard to core functions, but that a new partner is sought for ongoing support of the system. Thereafter, the Report recommends that a plan is put in place to migrate away from the system over a period of two to three years, as part of a natural upgrade path for RCVS IT systems.
As part of this programme, TFX recommends that a detailed analysis exercise is required, with the objective of more completely defining the College's complex requirements.
This is the second of two reports prepared by TFX; the first reviewed the College's technology more generally. The Technology Report provided valuable advice in areas of network security, staged replacement of legacy hardware and a coherent software and licensing programme, with associated staff training.
The TFX iMIS Report can be downloaded from http://www.rcvs.org.uk/TFX
The TFX Technology Report will not be published, as it concerns issues relating to security of the College's IT infrastructure.
RCVS President Jerry Davies said: "We are grateful to TFX Consulting, and Ben Murray in particular, for the depth and clarity of both of their reports. It has been very useful to have independent scrutiny of the iMIS project and our IT systems as a whole.
"Lessons can be - and have been - learned. For example, new project management protocols have been introduced by the College, and the instigation of an Audit and Risk Committee has been agreed".
Council accepted the findings of the Report at its recent meeting, and the new Chief Executive and Secretary, Nick Stace, will consider how the recommendations are best implemented, when he takes up his post in September 2012.
The Webinar Vet has announced that booking has opened for its third annual online webinar congress, with early bird discounts of up to 61% available for a limited time.
The 2015 congress will take place over 24 hours, with continuous lecture streams starting at midnight GMT on Saturday 10th January. Topics include soft tissue surgery, diagnostic imaging, immune-mediated skin disease, haematology and feline and canine liver disease. All sessions will also be available for those delegates who can't take part in the live event (or don't feel like doing 24 hours of CPD in one sitting) to watch on demand later.
The Webinar Vet founder Anthony Chadwick MRCVS said: "The event has developed very quickly, from the first congress staged in January 2013 attracting over 360 vets from 26 countries, followed in 2014 by the addition of a virtual exhibition and 561 delegates from 42 countries."
For more information, visit www.theinternationalwebinarvet.com.
The RCVS has announced that it is to host an open day on Monday 15 December for those members of the veterinary and veterinary nursing professions who are interested in joining the College’s Preliminary Investigation Committee (PIC), Disciplinary Committee (DC) or Veterinary Nurse Preliminary Investigation Committee (VN PIC).
In January 2015 the College will be looking to recruit veterinary members for PIC and DC following a legislative reform order last year to reconstitute them separately from RCVS Council. This means that the committees must be made up of veterinary and lay members who are not on Council and members will be appointed on the advice of an independent selection committee.
The RCVS will be seeking to recruit four veterinary surgeons for DC as well as three veterinary surgeons for PIC. At the same time the College will be recruiting two registered veterinary nurses and a veterinary surgeon for VN PIC. Applications are particularly sought from practising or recently retired clinicians.
The Open Day (at Belgravia House from 9.30am to 4pm) will provide the opportunity for those who are interested in applying to hear from current members of each committee about what being a committee member is really like and the type of cases dealt with. Recruitment consultants will also be on hand to explain the hiring process and attendees will have the opportunity to put questions to Gordon Hockey, RCVS Registrar.
Those who are interested in attending the Open Day should contact Peris Dean, Executive Secretary, on p.dean@rcvs.org.uk or 020 7202 0761 to register an interest or request an agenda.
Bayer Animal Health has announced the launch of three new educational videos which look at some common concerns in the profession about antimicrobials, including owner compliance, laboratory testing, and prescribing policies in different clinical scenarios.
The videos follow research conducted by Bayer as part of its Veraflox What Lies Beneath campaign in which 73% of veterinary surgeons cited owner compliance as a frequent cause of treatment failure when tackling bacterial infections, and only 5%1 of vets said that they send samples for culture and sensitivity testing routinely in cases where they suspect bacterial involvement.
In the first video presentation, Matt Jones, Microbiology Manager at IDEXX Laboratories, focuses on the importance of culture and sensitivity testing, and how to interpret results from these tests. Matt discusses the merits and drawbacks of various testing techniques available, both in-house and from external laboratories.
In the second presentation, Liz Watkins, founder of Chunk Training, a veterinary training provider which specialises in customer service, provides communication tips to improve consultation technique and increase owner compliance when a course of antimicrobials has been prescribed.
In the final presentation, Ian Battersby, Recognised Specialist in Small Animal Internal Medicine at Davies Veterinary Specialists answers commonly asked questions submitted by vets about antibiotics. Questions include how to adopt a practice antimicrobial policy, how to decide when it is appropriate to use antibiotics in GI disease and how to approach cases that are not responding as expected to antimicrobial treatment.
Hannah Watts, Group Product Manager at Bayer said: ‘‘The issues highlighted by the research need to be addressed in order to help promote responsible antimicrobial use. One of the key findings from the survey was the relatively low number of culture and sensitivity tests that are routinely performed. This may in part be due to financial constraints, but in addition to assisting in appropriate antimicrobial selection, culture and sensitivity tests often save money for the client in the long run, as well as helping to resolve the condition as quickly as possible, leading to improved treatment outcomes for the pet.‘’
Watching the videos can be used to count towards your annual CPD requirement. They're now available at www.vetcentre.bayer.co.uk.
CEVA Animal Health has announced that all dogs entering Dogs Trust's 17 Rehoming Centres will now be fitted with a D.A.P.® collar to help reduce their stress levels while in a kennel environment. This decision was taken following a highly successful trial1 at Dogs Trust's state-of-the-art Rehoming Centre in West London.
The trial revealed that dogs wearing D.A.P.® collars while in kennels were less likely to display canine stress indicators, such as barking and pacing around kennels, and were more likely to lie down and rest; signs that dogs are more relaxed.
Chris Laurence, veterinary director at Dogs Trust, said: "Dogs Trust trialled D.A.P.® collars on dogs being admitted at our Harefield Rehoming Centre. Many dogs are very stressed by their first experience in a kennel environment and it was shown that the use of a collar significantly reduced their stress levels.
"Centre staff were impressed with the positive changes in behaviour that were shown during the trial. Dogs were far more relaxed and less reactive to the inevitable stressful elements of their environment. We will now be using D.A.P.® collars on all dogs entering our Rehoming Centres in tandem with the other practices we already employ to reduce kennel stress.
"Stressed dogs are more difficult to rehome so we hope the use of DAP® to reduce stress levels will be beneficial to both their welfare and our rehoming."
For further information on D.A.P.®, please contact your local CEVA Animal Health territory manager, or visit www.ceva.uk.com.
Ceva Animal Health, maker of Vectra 3D, has released the results of some market research which gives a little insight into current levels of owner compliance with veterinary flea treatment advice.
Of the 228 owners surveyed:
When selecting a flea treatment:
Looking at the first set of stats, it seems like the year-round message is getting through, but that perhaps with greater awareness of fleas' prodigious egg-laying habits, and the difficulty of eliminating an infestion once established, might just help improve monthly compliance.
The Pet Epilepsy Tracker, an app developed by the RVC to help pet owners monitor their dog's condition and response to treatment, is to be translated into seven languages and offered throughout Europe.
Launched during National Epilepsy Week in May last year, the Pet Epilepsy Tracker was developed in collaboration with the Epilepsy Society.
Holger Volk, Professor of Veterinary Neurology and Neurosurgery at the RVC said: "The main advantage for owners will be the control of an unpredictable and previously uncontrollable disease. Additionally, vets will gain a greater understanding of medication given to a dog, with a record that allows them to spot patterns in seizures.
"The medication reminders increases an owner’s compliance by informing them how many seizures the dog had, which will in turn decrease trips to vets to monitor the disease."
Professor Volk added: “There are a few epilepsy apps in the human market but there was nothing like it for the dog market, until this app. I was proud to have been a part of the project and I am thrilled that this app will benefit pet owners in Europe as well as the UK."
The app will be demonstrated at this year’s ESVN/ECVN Symposium being held in Edinburgh (September 15-17) of which Professor Volk is the co-chair of the Scientific Programme.
The app is currently available to download in English on the Google Play store and Apple iTunes App Store. A video of Professor Volk discussing the app can be viewed at: https://youtu.be/bZDa_8a_hwM
The RCVS has announced that 19 people are standing in this year's RCVS Council elections, including, for the first time, more women than men, and a much lower average candidate age.
Of the 19 candidates - believed to be the highest number since records began - ten are women. Not only is this the most women ever to stand, but it is in direct contrast to last year where all 13 candidates were men. Additionally, whereas the average age of all elected Council members in March 2013 was 56.5 (57 for women and 56 for men), the average age of this year's candidates is 47 (45 for women and 48 for men).
The RCVS Council candidates are:
Last year, the all-male candidate list prompted concern from the profession and calls for the College to investigate the reasons behind the lack of women and to take steps to redress the balance. The then RCVS President Jacqui Molyneux invited feedback from the profession about the barriers to joining Council, and set up a working party, chaired by Council member Amanda Boag, to look at how participation could be widened, not only to women, but also younger members of the profession and those actively engaged in clinical practice.
The working party suggested a number of initiatives, including a mentoring scheme, providing more practical information about being a Council member (see www.youtube.com/rcvsvideos), and inviting prospective candidates to the RCVS to discuss the role in more detail.
Amanda said: "The College's efforts to broaden participation in its election process seem to have paid dividends. I'm delighted there is so much more diversity amongst the election candidates this year, and that so many women have decided to throw their hat into the ring, especially as women now form over 50% of the profession. I'm very much looking forward to the outcome of the elections, and hope that this dramatic increase in candidates in turn prompts an excellent turnout."
In a slightly later start to the voting period this year, ballot papers and candidate details will be posted on 19 March 2014, and all votes must be cast, either online or by post, by 5pm on Friday, 25 April 2014.
In the meantime, the College is inviting all voters to think about the one question they would like to put to the candidates and submit it in time for this year's 'Quiz the Candidates', to be broadcast by the Webinar Vet on the evening of 20 March. All questions received will be put to the candidates, who will each then answer two questions of their choice, as well as explaining what they consider sets them apart as a potential Council member. The candidates' answers will be pre-recorded (due to the large number of candidates) and made available online at around 8:00pm on 20th March.
Questions (one per person) for RCVS Council should be submitted to the RCVS by 12 March via its dedicated election websites, available soon at www.votebyinternet.com/vetvote14, on twitter using the hashtag #vetvote14, or by email to vetvote14@rcvs.org.uk.
Mike Brampton, inventor of the CAT Doppler blood pressure system and Managing Director of Thames Medical, is to start the 'Tour de Vet', a 1,300 mile tour of the UK during which he'll be stopping to give BP CPD and coaching to veterinary surgeons and nurses in return for a donation to the charity Canine Partners.
Mike says the CAT Doppler system is the most widely used in the UK. He also lectures at Nottingham Vet School and normally charges something in the order of £600 for talks and training sessions.
During the 'Tour de Vet', however, he'll be giving his talks free, in exchange for a donation to the charity of £250-£300.
Mike said: "At a recent BVNA Congress, 85% of nurses said they would like more skills and information in BP techniques. This is your chance to book some quality, certified, hands-on CPD at a massively reduced price, which will benefit not only your staff and practice but also help train a puppy for Canine Partners".
Mike's target is to raise £10,000.
The tour starts in Worthing on May 19th 2014. It ends three weeks and 1300 miles later at the Vettrust Conference in Stirling.
To book your blood pressure monitoring CPD or nurses' coaching, call Mike on 01903 522911 or email mike@thamesmedical.com.
Alternatively, if you just want to support his efforts, text 70070 with the code TDEV55 and your donation or visit http://www.justgiving.com/Tour-De-Vet
The BSAVA has launched a new guide to help practices navigate compulsory canine microchipping legislation which comes into force on 6th April.
The 18-page guide provides information on all aspects of microchipping, including the differing implications of the legislation across England, Scotland, Wales and Northern Ireland.
It explains exemption certificates that veterinary surgeons may be asked to sign, provides clarity on roles and responsibilities and more details on adverse event reporting, which will become a legal requirement under the new rules.
It also contains advice on when it is required or advisable to scan a dog in order to read the microchip and links to the updated RCVS guidance on microchips, microchipping and animals without microchips.
The guide has been accepted by the VMD and is supported by the RCVS.
The new microchipping legislation is aimed at improving animal welfare, promoting responsible ownership and tackling the illegal puppy trade. It is also hoped compulsory microchipping will improve collection of data on inherited diseases and disease outbreaks.
BSAVA President Tricia Colville (pictured right) said: "The BSAVA supports the permanent identification and registration of all dogs and cats, and other companion animals as appropriate, since the ability to individually identify an animal and trace the owner has the potential to improve animal welfare.
"Responsible pet ownership is at the core of the new legislation so as a profession we need to be clear on our responsibilities and do all we can to inform pet owners. We acknowledge that it may take time for the profession to adapt to the changes but this guide brings clarity and will prove helpful to vet practices across the UK."
The BSAVA is inviting members to report any problems they encounter to the BSAVA's Scientific Policy Officer Sally Everitt - s.everitt@bsava.com. The Association plans a further consultation at the end of the year to discover how the legislation enforcement has been received.
The guide will be available to members from the BSAVA website: www.bsava.com
Congress offers two days of lectures and workshops and up to 14 hours CPD delivered by experts on the most cutting-edge OA management, treatment, techniques and technology.
There is also a large trade exhibition showcasing many of the latest products and services, not to mention a happy hour and gala dinner.
The organisers say veterinary surgeons and nurses, physiotherapists, hydrotherapists, and anyone working to prevent, treat and manage osteoarthritis will find the congress hugely rewarding.
This year there’s a focus on comparative disciplines, including human and equine practice.
Tickets cost from £190 to £370, plus VAT.
www.vet-oa.com/voacon
Visitors to BSAVA Congress 2010 can navigate the commercial exhibition stands and lectures more effectively this year, thanks to a free iPhone app developed by IT provider, AT Veterinary Systems.
The app includes floor plans of the ICC and the NIA, a list of all the exhibitors and stand locations, details of the presentations being held and the ability for users to create a customised list of 'favourite' lectures.
AT Veterinary Systems says the Congress App is its fifth successive release of software in the last six months and marks a prolific year of development for the company. AT's latest software releases include VISION Email Server, Insurance Claims Manager and the latest SPECTRUM Release (1L). Further products are also in the pipeline and will also be launched at this year's BSAVA.
To find out more about the BSAVA app, please visit: http://vetsystems.co.uk/vetcongress/
Edinburgh-based charity the Global Alliance for Livestock Veterinary Medicines (GALVmed) has announced three drug discovery contracts in an effort to combat animal African Trypanosomosis (AAT), a disease which is estimated to cost Africa US$5billion a year.
Animal African trypanosomosis, transmitted by the tsetse fly, is a parasitic disease which affects livestock, resulting in a chronic illness which often ends in death. An estimated 50 million cattle and 70 million sheep and goats are at risk, with around 3 million cattle dying annually from the disease.
AAT causes economic losses in livestock, reducing meat and milk production and leaving animals so weak they are unable to help cultivate land. It affects over 10 million square kilometres of fertile land spread across nearly 40 countries in Africa and therefore has a huge impact on food and nutritional security and livelihoods across the continent.
The drugs that are currently used were developed in the 1950s and 60s and drug resistance is now a commonly reported problem. With few other options available, these drugs are the most important method of controlling the disease.
In May 2011 the Department for International Development (DfID) awarded GALVmed 30 month grant for £8million to facilitate the development of drugs, diagnostics and potential vaccines for the control of AAT.
The first contract was awarded to Anacor Pharmaceuticals Inc., a California based biopharmaceutical company established in 2002.
As part of a Drugs for Neglected Diseases Initiative (DNDi) supported project, Anacor and their partners discovered a series of compounds to combat the human form of AAT, Human African Trysanosomsis (HAT). A number of compounds produced under this programme have properties which could make them suitable for the treatment and prevention of animal AAT. These relevant compounds will now be screened for efficacy and safety under the GALVmed contract.
The second and third contracts have both been awarded to the College of Life Sciences at the University of Dundee, one of Europe's top-ranked universities for life science research.
Dr Kevin Read, who is Head of Drug Metabolism and Pharmokinectics at the drug Discovery Unit is leading a piece of drug discovery and development research, which aims to develop new drugs for the treatment and possible prevention of AAT in cattle, and also a diagnostic test for use in the field. This builds on the university's work on HAT and drugs that were unsuitable for human treatment are now being re-evaluated as potential drugs for cattle.
Dr Read said: "I am very excited to be working in partnership with GALVmed to apply our extensive drug discovery expertise in HAT to identify and bring forward new potential drugs for the treatment and prevention of AAT. The new project offers an exciting opportunity to reposition compounds showing great promise for the treatment of first stage HAT into AAT, thus improving food security in some of the poorest countries in sub-Saharan Africa."
The BVA has announced the results of a survey which found that 64% of small animal veterinary surgeons have been injured in the line of duty in the past year alone.
By far the most common injuries were scratches and bites (90% and 78% respectively), however 17% rated their injuries as either 'quite' or 'very' severe.
Whilst small animal vets were shown to be at the greatest risk of injury in clinical practice (compared to 61% of equine vets and 53% of production animal vets), the injuries sustained by production and equine vets were predictably more severe. 19% of production vets and 27% of equine vets rated their injuries as either 'quite' or 'very' severe.
BVA President John Blackwell said: Vets accept the daily risk of injury at work, but these figures highlight just how common injuries are for vets who care for pets. Rather than simply accepting this as an ‘occupational hazard’, veterinary teams should ensure they are taking all appropriate measures to mitigate the risks of working with animals whenever possible. BVA provides guidance for vets, for example on preventing and dealing with dog bites in the practice."
Arden Grange has launched new Adult Sensitive with ocean white fish and potato, specially developed to meet the growing demand for grain free pet foods.
Arden Grange Sensitive is a nutritionally complete dry food. According to the company, it is ideally suited to dogs susceptible to digestive disorders and skin irritation. Ocean white fish provides a primary protein source that is easily metabolised for efficient bodily functioning. Completely cereal and grain free, Arden Grange Sensitive provides all breeds of dog with a hypoallergenic, wholesome diet full of natural goodness. Potato, as the carbohydrate source, ensures a sustained energy release throughout the day providing all dogs with the health and vitality they need.
Arden Grange also highlights its ‘Not Tested on Animals’ guarantee, found on all its packaging, company literature and on its website. The company guarantees it has not and never will fund any invasive research projects conducted in relation to the development or refinement of pet foods manufactured or sold by Arden Grange.
Defra has launched a public consultation on proposals that would enable the RCVS to reconstitute its disciplinary committees independently of the RCVS Council, to ensure that the same group of people are not responsible for setting the rules, investigating complaints and hearing cases. The Royal College is urging the profession to support the proposals.
The proposed changes will be made by a Legislative Reform Order that will amend a specific part of the Veterinary Surgeons Act 1966, to require the RCVS Preliminary Investigation and Disciplinary Committees to be made up of veterinary surgeons and lay members who are not RCVS Council members, and who are appointed at arm's-length.
RCVS President, Dr. Jerry Davies said: "I am delighted that Defra is consulting on these long-anticipated proposals, which would allow the RCVS to deliver better, fairer and more effective regulation. I would urge members of the profession and the public to respond to this important consultation and to support the changes."
Under the proposals, following a transitional period, the Committees would cease to include Council members. The bodies which consider allegations of misconduct on the part of veterinary surgeons would thus be independently constituted and detached from policy discussions. The proposals would also improve the independence of the disciplinary processes by formally bringing lay people into the relevant Committees.
In addition, the College says that changes would increase the pool of people available to investigate complaints and sit on disciplinary hearings, thus allowing the case-load to be handled more efficiently, and ensuring that complaints are heard swiftly.
The full details of the proposals can be found in Defra's consultation documents, which can be accessed at:
http://www.defra.gov.uk/consult/2012/01/16/veterinary-surgeons-1201/
Genitrix is offering a free poster-sized treatment and dispensing guide for small animals. Designed to be pinned on the consulting room or dispensary wall, the poster sets out key data, including active ingredients, species information and application advice for the company's range of anti-parasite treatments for rabbits, ferrets, rodents, reptiles, birds and other exotic pets.
These include the ivermectin-based Xeno topical spot-on and spray range; Xenex Ultra, the permethrin-based topical spot-on preventive treatment for flystrike; Lapizole, a fenbendazole-based oral treatment for E.cuniculi and Mycozole, a miconazole-based spray for fungal infections, including ringworm.
Rob Watkins, Marketing Director at Genitrix, said: "The treatment guide provides easy to use and clear information on all our small animal products and their use for the practice team."
To request a free poster, please contact Genitrix on 01403 786345 or by email to mail@genitrix.co.uk
The EU Commission has approved the marketing authorisation variation of Boehringer Ingelheim's PCV2 vaccine Ingelvac CircoFLEX. This approval allows the combined use of the pig vaccines Ingelvac CircoFLEX and Ingelvac MycoFLEX in the European Union.
Boehringer says it will market this unique vaccine concept under the name FLEXcombo. The company highlights that protection against two of the most prominent and costly pig diseases, Porcine Circovirus Disease (PCVD) and Enzootic Pneumonia, can now be achieved with a single injection instead of up to four injections. More than 70% of European pigs are currently vaccinated against both these diseases.
According to the company, the combined use of Ingelvac CircoFLEX and Ingelvac MycoFLEX is already registered and widely used in North America and Asia. It is globally the first and only product combination of its kind.
Dr. Joachim Hasenmaier, global head of Animal Health within BI said: "We are very proud that we can now also supply EU veterinarians and farmers with this latest innovation that will help tremendously in reducing the number of injections to pigs, supporting the wellbeing of the animals and the farm economics by saving a substantial amount of labour."
A live eight-foot snake has been found in a cardboard box sent from Harlow to Exeter by post.
The albino reticulated python was spotted through an X-Ray machine at Stansted Airport, where it was due to be put onto a plane last Friday to complete its journey. The reptile is commonly kept as a pet and had already spent eight hours in the postal system.
As Royal Mail will not allow the transport of live animals by post, RSPCA inspector Steve Reeves was called to rescue the snake. He said: "It may sound strange, but it would have been easy to miss the fact that there was such a large snake in this parcel. It was just curled up and was very still - so the mailmen picking up the parcel would have had no reason to know what was inside.
"All the machine picked up was that there was something organic in the shape of a snake - so they must have got quite a shock when they opened up the package. It makes you wonder what could go undetected."
Luckily this snake was unharmed, and was taken to a wildlife centre in Essex while its owner was traced. It had been bought via the internet and the new owner has since organised for a specialist courier to pick the snake up.
J.A.K. Marketing has launched an LED surgical light, the Rimsa Tris-led, in the UK.
The compact light head has 28 LEDs that are arranged in a radial pattern in order to provide a cold, shadowless white light, which is adjustable by rotating a sterilisable handle.
The company says the Rimsa Tris-Led offers exceptional performance and excellent versatility. The technical specs are: 100,000 lux at a distance of 1m, Colour temperature: 4300°K, Colour Rendering Index (CRI): 96 Ra, Powder coated finish, 28 LEDs, 50,000 hours LED lifetime, Autoclaveable handle, Power usage 70VA
The Rimsa Tris-led is available in ceiling, wall and mobile versions. Price starts at £2450 ex VAT.
The company has prepared practice marketing materials to support the campaign to educate pet owners on the signs of anxiety in cats and dogs, which are available from its Account Managers.
The campaign is being fronted by TV personality and radio presenter, Kate Lawler (pictured), who has taken on the role of official ambassador having experienced anxiety in her rescue Terrier cross, Shirley.
Ceva has partnered with Battersea Dogs and Cats Home for the campaign and will be making a donation of £1 for every Adaptil product sold during March.
http://www.petanxiety.co.uk
Hill's has launched Science Plan Snacks: a new range of treats which includes light, immunity support, healthy mobility, oral care and skin & coat variants for adults, and immunity support and skin & coat variants for puppies.
Market research has shown that 76% of UK dog owners feed their pet treats, and that snacks represent 33% of total market value in the dog food segment. Hill's has identified that 84% of pet owners want their pet's snack to be healthy and 67% want the snack to meet a specific need. However, the company says many pet snacks and table scraps are high in salt, sugar and fat and overfeeding can unbalance a nutritionally balanced diet provided by the main meal, as well as being a major cause of obesity.
Adrian Pratt, Veterinary Affairs Manager at Hill's said: "Owners like to treat their pets to snacks as it helps cement their close bond but they are also aware that feeding unhealthy food is a bad idea. We believe that responsible snacking is the way forward and to that end have launched Science Plan Snacks. The range is not only low in calories and made with all the optimal nutrition principles that guides the formulation of Science Plan main meal but also features on-pack guidelines to indicate the number of snacks that can be given per day. "
Hill's says the new range outperforms other mainstream biscuit treats in taste tests, being up to 79% preferred. Science Plan Snacks offer fatty acid ratios and blends to support healthy mobility and patented fibre technology in the oral product, with controlled levels of calcium and salt. The resealable bag maintains freshness and the high impact premium black packaging provides great stand out on shelf.
For further information contact your Hill's Territory Manager or Hill's customer service on 0800 282438.