Bayer Animal Health has launched a new initiative designed primarily to help veterinary students and bridge gaps in their knowledge about the use of veterinary antibiotics.
The initiative kicks off with two surveys, one for qualified veterinary surgeons here, and one for veterinary students here. The objective of the surveys is to gain an insight into the use and understanding of antibiotics both in practice and in training. They also aim to discover the influences and concerns involved when veterinary surgeons select a course of antibiotics.
The results of the survey will be shared with the profession and used to develop a new educational resource which will be shaped by the results of the survey and available to students in their clinical years. Bayer says it hopes the new resource may also be beneficial for vets in practice who have concerns about the use of antibiotics.
If that isn't reason enough to take part in the survey, all participants will be entered into a draw for an iPad mini.
Vicky McAlister, Group Product Manager at Bayer said: "The importance of understanding the concerns of vets and vet students in responsibly prescribing antibiotics is essential when looking at the issue of antibiotic resistance and the implications for the future of animal health. The large number of antibiotics available can present a challenge and lead to confusion when prescribing. The surveys provide a unique opportunity for vets and students to shape learning and reference resources that address the specific challenges they face when choosing and using antibiotics".
The surveys close on 24th March 2014.
Merial is asking veterinary surgeons to take part in a survey about current understanding of and attitudes to feline vaccination, to be found at: https://www.surveymonkey.com/r/Y5BFY96.
The results will complement Give Them Just What They Need, a new report being produced by the company which will contain relevant published data, owner insight, details of the latest vaccination guidelines and expert commentary.
Vets who complete the survey will be entered into a draw for a £250 Red Letter Day voucher.
Claire Edmunds, product manager at Merial, said: "Our preliminary research has identified that many vets are unaware of the latest developments in feline vaccine technology and the benefits that these developments can offer in terms of important factors such as client compliance.
"This new campaign will gain insight from vets, cat owners and other key opinion leaders to create a report that will ultimately enable practice owners to make better informed decisions about feline vaccinations, communicate more successfully with clients and in turn grow their business.”
The survey will be live until the 13th September.
Birds at two Bernard Matthews breeder sites in Suffolk and Norfolk have tested positive for avian influenza, though not the highly pathogenic H5 or H7 types.
A movement restriction has been put in place by DEFRA, but a cull has not so far been required. The BBC has the full story at: http://news.bbc.co.uk/1/hi/england/7912529.stm
Two days left in which to enter Vetoquinol's competition to win up to £300 worth of CPD or a goody bag.
To enter, answer the 7 multi-choice questions here.
'Get Well Friends', a new retail opportunity for veterinary practices, has now officially launched with a new website: www.getwellfriends.com
Described by their inventor, childrens' author Kes Gray, as "the ouch factor mixed with the aah factor", Get Well friends are a new and unique range of soft toy poorly animal characters for veterinary surgeries to sell. Each character is as cute as it is accident prone, and comes complete with a prescription from mouse Nurse Nibbles.
"For all kinds af reasons a young child may have to leave their pet with a vet. Under such circumstances, they can now depart from the surgery with a soft toy animal character that they themselves can nurse back to good health."
The Get Well Friends.com website has been set up to try and lower the blood pressure of long suffering veterinary waiting room staff, with online games for children to play and activity sheets for surgeries to print off.
First shown at the London Vet Show, the current gift range comprises 5 soft toy characters and a 'childrens picture book entitled 'Who's Poorly Too?' The recommended retail price for each 8" soft toy characters is £11.99. (Trade price £5.50 per unit not inclusive of Vat.) The 'Who's Poorly Too' paper back picture book has an RRP of £5.99 and a trade price of £3.60 per unit.
Kes Gray's wife and co-founder of Get Well Friends said: "The spinner is our recommended display method. It has a strong and colourful retail presence. It holds fifteen toys and fifteen picture books, and can be bought for a special intoductory offer price of just £157.50. If a surgery waiting room is pushed for space, we can offer our striking 10 unit counter display boxes, or if preferred we can supply any combination of characters loose."
Click here to download the brochure and trade price list.
If you would like to place an order or make an enquiry contact Kes & Claire direct at info@getwellfriends.com.
Boehringer Ingelheim Vetmedica and the Feline Advisory Bureau (FAB) have launched Spot The Signs, a campaign designed to help owners spot the signs of painful, age-related conditions in cats, such as arthritis.
According to the company, which makes Metacam, 46% of cats are now classed as 'mature and older', and 87% of vets have treated cats aged 22 or more. Yet a survey of 3000 cat owners found that 75% would not recognise the signs of chronic pain in their cat. And despite 50% of owners believing that cats suffer pain the same way as humans, 78% of cats had never been taken to the vet for an old age check up.
99% of 77 veterinary surgeons surveyed agreed that chronic pain often goes unnoticed and that signs of pain can be confused with cats simply getting old. When shown a list of common signs of long term pain in cats, 65% of owners recognised at least one of these signs in their own cat.
Claire Bessant, leading feline author and CEO of FAB, said: "In a recent study, 65% of cats aged 12 and above showed evidence of arthritis when X-rayed. The survey also showed that a large proportion of cats do show signs that may be caused by chronic pain, including becoming withdrawn, reduced grooming and reduced activity, but these were not attributed to pain by the owners. Arthritis has only just been recognised by the veterinary profession as a major problem in cats and so it is not surprising that 80% of cat owners do not realise that their cats can develop this painful condition."
Most owners understand that arthritis can cause significant pain and discomfort, and 93% said they would feel guilty if their cat was in pain and they hadn't realised. 65% of Brits see their cat as member of the family, with 20% saying their cat is like a child to them.
The Spot the Signs campaign is being 'fronted' by Jess the Cat, Postman Pat's sidekick, with expert support from a panel of cat medicine and behaviour specialists including leading feline author Claire Bessant and VetSurgeon.org / VetNurse.co.uk blogger, Pete Wedderburn MRCVS. The campaign includes support materials for veterinary practices and a facebook page.
Claire Fowler, Boehringer Ingelheim, said: "Despite a steady increase in the number of cases of arthritis and chronic pain in cats being diagnosed, our research shows awareness amongst cat owners of how to look for pain in their cats remains surprisingly low, despite 86% saying they would want their vet to let them know if their cat might be in pain. For many owners, spotting the signs of pain in their cat can be difficult, so we have set out to educate cat owners about what to look for and to encourage them to consult their vet or vet nurse if they are concerned."
Bayer Animal Health has produced a take home prescription guide to encourage pet owners to remain compliant with its antimicrobial, Veraflox (pradofloxacin).
The leaflet contains prescription details together with a treatment record and next appointment reminder. Group Product Manager Tracey Dawson said: "There is also a FAQ (frequently asked questions) section explaining why compliance is so important."
Bayer says the leaflet has been developed to help vets and VNs ensure pet owners are encouraged to be responsible with prescribed medicines. Tracey added: "The guide is designed to reinforce the information given by the prescribing vet, and answer further questions owners might have on arrival home or during the treatment."
Bayer highlights that Veraflox's mode of action helps reduce the potential for the development of resistant bacteria¹, but only if it is used correctly. Tracey said: "Although it might seem to be easy for pet owners to adhere to the advice given with prescribed medicines, especially with the more palatable options now available, it is very important that we help preserve the efficacy of the fluoroquinolone class by continuing to encourage strict client compliance through correct dosing, and finishing the course of antibiotics prescribed."
For further information, contact your Bayer Territory Manager or call Bayer Animal Health on 01635 563000.
Reference
Wetzstein HG. Comparative Mutant Prevention Concentrations of Pradofloxacin and Other Veterinary Fluoroquinolones Indicate Differing Potentials in Preventing Selection of Resistance. Antimicrob Agents Chemother. 2005;49(10): 4166-4173
SMITHS Detection, part of the global technology business Smiths Group, today announces it is to launch a portable detection system that will enable veterinarians to carry out on-site diagnosis of animal diseases such as foot-and-mouth and avian flu.
This new technology means vets will be able to diagnose diseases in livestock and birds in the field in less than 90 minutes rather than having to send samples for laboratory analysis.
The new system will be launched to vets at the World Association of Veterinary Laboratory Diagnosticians conference in Australia in November 2007 and is expected to be in production in mid 2008.
The British Small Animal Veterinary Association has written to Public Health England to ask if they would be prepared to review their risk assessment for front line staff in veterinary practices (i.e. veterinary surgeons, veterinary nurses and receptionists) regarding pre-exposure rabies vaccination.
The letter points out that the changes to the Pet Travel Regulations, brought in on 1st January 2012, make it possible for dogs, cats and ferrets to enter the UK from an EU country only 21 days after vaccination, with no requirement for blood testing and a 6-month wait.
The risk assessment undertaken by Defra at that time acknowledged that this would lead to an increase in the risk of introducing rabies to the UK, but this risk was still considered to be very low.
However, this risk assessment made a number of assumptions, including that there would be full compliance with the regulations. Since that time it has become apparent that not only have these changes led to a significant increase in the number of animals entering the UK, but that a number of these animals do not fully comply with the regulations.
According to BSAVA, current evidence suggests that increasing numbers of puppies enter the UK from abroad, particularly Eastern Europe, and that these are often presented with illness at veterinary practices by their new, and often unsuspecting, owners. While it has been assumed that animals entering under the Pet Travel Scheme pose a low risk of carrying rabies, the recent case of two puppies imported into The Netherlands from Bulgaria which tested positive for rabies indicates that the disease may occur even in puppies that were vaccinated and travelling legitimately.
While a great deal has been achieved in the control of rabies in the EU, there is increasing expansion in member states to include countries such as Bulgaria and Romania in which rabies remains endemic. Moreover, sporadic cases continue to occur in countries within this region (i.e. Italy and Greece). Animals imported into the UK from these regions could potentially introduce rabies into the United Kingdom.
While importation of affected animals remains a remote possibility, the likelihood is that an affected animal would present for veterinary treatment and that frontline veterinary staff may be at greatest risk of exposure. Some veterinary practices that deal routinely with imported pets adopted from the street or animal shelters in other countries, have staff that may be at even greater risk.
BSAVA President Professory Michael Day, who signed the letter on behalf of the Association and its members, said: "As a result of the current conditions in which veterinary professionals find themselves, BSAVA, in our letter sent on 12 November, has urged Public Health England to consider adding veterinary staff who may come into contact with imported animals to the list of those entitled to receive pre-exposure rabies vaccination."
Zoetis has announced the results of a YouGov survey it commissioned to look at pet owner compliance.
The survey, which formed part of the company's 'Respect Antibiotics' campaign, indicates that owners believe they are reasonably compliant. 55% of those surveyed had administered antibiotic tablets to their dog. 88% of those claimed not to have missed a dose, 87% claimed not to have any medication left at the end of the course and 89% administered medication at the same time each day.
Nevertheless, the majority of owners (52%) said they struggled to give their dog a pill and 19% believed they had insufficient information from their vet on the importance of accurate dosing and course completion. 47% said they would prefer to be offered a single treatment given by their vet and most (52%) were prepared to pay a premium for this option.
When it comes to osteoarthritis (OA) medication, the survey found that dog owners are slightly less diligent. Of the 41% surveyed that had given OA/pain medication at some point, 79% claimed not to miss a dose, 62% claimed to finish the course and 87% claimed to administer the medication at the same time each day. Once again, convenience was important, with 48% preferring a monthly treatment, rising to 57% for a long term condition and 52% being prepared to pay a premium for it. Only 17% opted for daily medication.
Andrew Page, product manager for Convenia and Trocoxil said: "We are aware that there may be a disconnect between what pet owners claim to do and what they actually do, especially as nearly half of those surveyed (49%) admitted to forgetting their own daily medication. However, the message that comes out loud and clear is that dog owners would like to be offered medication that can either be given less frequently or administered by their vet, especially as over half of those surveyed had struggled to give antibiotics to their dog and 45% had difficulties giving OA/pain medication."
Ceva Animal Health has announced two additional dates and locations for its ‘Building Success Around the Fertility Routine Visit’ CPD days for young vets.
Part of Ceva’s reprodAction programme, the courses are intended for recent graduates, or those new to dairy practice.
The two upcoming meetings, listed on VetSurgeon.org's new RSVP-enabled CPD & Events Diary, are to be held at The Best Western Dryfesdale Hotel in Lockerbie, Dumfries and Galloway on 22nd September and the West Lancashire Investment Centre in Skelmersdale, Lancashire on 23rd September.
The company says that the courses adopt a novel ‘physiology first’, practical approach to managing cattle reproduction, and have been set up to support vets in performing routine fertility visits. They cover various topics including: identifying clients’ goals, setting herd targets and increasing pregnancy rates.
Katherine Timms, Veterinary Advisor at Ceva, said: “We have had such positive feedback from the previous events, it has encouraged us to organise more, giving vets from other areas in the UK an opportunity to attend”.
“Routine fertility visits often intimidate recent graduates, as they are normally performed solo, with little or no support. This can make it hard for vets to build confidence, which this course addresses by not only providing knowledge but also by vets who are at the same stage in their careers to interact and share experiences.”
An attendee of the course held in April, Amy Cox from Nantwich Farm Vets, spoke about her highlights of the event, saying: “It really gave me the confidence in my own knowledge of cow reproduction and helped me build on what I’d already got.
“The lecturers were really engaging and the content was highly interactive which I feel helps you learn more. This is the second reprodAction CPD course that I’ve been on so I would recommend them”.
Paddy Gordon, Director of Shepton Veterinary Group, is one of the leaders of the event. He said: “Cattle reproduction CPD can be complex and is usually theory based; these events aim to cover the basics and most importantly, how to implement it all practically. This includes how to communicate concepts to farmers, through group discussion and role play and how to implement treatment protocols practically.”
Vets who are interested in attending either of the upcoming reprodAction Young Vet Initiative CPD courses can apply via Ceva Territory Managers, Bryan Hamilton on 07753 447226 or bryan.hamilton@ceva.com for the Lockerbie meeting and Kimberly Campbell on 07831 359128 or kimberly.campbell@ceva.com for the Skelmersdale meeting.
And if you're going, don't forget to use the RSVP facility on VetSurgeon.org to let other members know you'll be there.
The opening speaker will be Cassie Leonard (pictured), engineer, best-selling author and executive coach, who will be talking about the value of authentic networking.
The programme, which includes a combination of lectures, panel sessions and interactive workshops, will cover:
On the Saturday, there's a dedicated ‘Grow your business’ day for those thinking of starting up or expanding their business.
New for 2025 will be a Friday morning collaborative ‘Business Club Live’ speed-networking session: an opportunity to discuss a variety of issues on hosted tables.
Also new for 2025 will be a dedicated livestock stream focussing on the unique challenges faced by livestock veterinary professionals.
The accompanying exhibition will host a selection of companies focussed on the business, management, marketing and client-facing aspects of veterinary practice and offering the latest products, services and advice.
Social events include Thursday afternoon's Happy Hour followed by a networking event and Friday night’s Presidents’ party with a reception, 3-course meal and a performance by the party band The Kings.
www.spvs-congress.co.uk
The completion date for the RCVS surveys of the veterinary and veterinary nursing professions is Monday 8 February, and the College is urging anyone who has not yet completed their survey to do so.
The data collected will be used to help develop policy, in discussion with government and other bodies, and in response to requests from journalists and members of the public who wish to have an accurate picture of the veterinary profession today. So it's important that as many people as possible complete their surveys.
For the first time, a standard set of questions about well-being (the Warwick-Edinburgh Mental Well-Being Scale) has been included. Over time, data collected will enable the College to monitor population changes in mental health and well-being, and work with other organisations to address any issues identified.
If you have mislaid your paper copy, the survey can be completed online:
Veterinary surgeons click here: www.employmentresearch.co.uk/vs2010.htm
Veterinary nurses click here: www.employmentresearch.co.uk/vn2010.htm
All responses are confidential.
The BVA has responded to the Written Ministerial Statement from the Defra Secretary of State at the end of the licence for badger culling in Somerset.
BVA President Robin Hargreaves said: "The British Veterinary Association (BVA) has supported the pilot culls in England to determine whether badger culling can be delivered humanely, effectively, and safely by controlled shooting.
"We will not prejudge the report of the Independent Expert Panel (IEP), which will consider data from the initial 6-week pilots in Somerset and Gloucestershire, but we are interested to note the Secretary of State's announcement that current indications suggest that the pilot has been safe and humane.
"Today our Veterinary Policy Group has discussed the issues surrounding the extensions to the licences. We agree with the Chief Veterinary Officer's advice that extensions in order to remove a greater number of badgers and get closer to achieving the 70% rate of the Randomised Badger Culling Trials (RBCTs) are justified to improve the bovine TB disease situation and mitigate the potential impact of badger perturbation.
"Following questions raised by our members we have been assured by Defra that monitoring of the culling will continue to ensure it is being carried out in accordance with the humaneness and safety stipulations in the licences. Although it is important to note that this data will not form part of the information being considered by the IEP.
"We await the report of the IEP and will engage members in considering what impact it will have on the overall bovine TB eradication strategy for England."
The research aims to establish:
To take part in the survey, which takes between 10 and 15 minutes, click here.
Photo: I, Flukeman
Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its market-leading wormer, Drontal.
Running from Monday 16 February to Friday 20 February, the pet clinic will feature TV vet Emma Milne advising viewers on the health and welfare of their pets.
The pet clinic slots will run twice a day throughout the week on GMTV and Drontal will be featured in the end credits. The advertising will target the product's core target audience - housewives with children - with key messages on the importance of regular worming with Drontal. In addition, GMTV will also include details on Drontal on its website - www.gm.tv, where pet owners will be able to follow a link to www.drontal.com.
Dan White, Drontal's product manager said: "By sponsoring GMTV's pet clinic, Bayer is highlighting the benefits of worming and encouraging pet owners to regularly worm their pets. The advertising features the iconic schnauzer (the face of Drontal's "Worms? Absolutely Not!'' campaign) and will serve to drive clients into practices asking for Drontal. This will not only result in healthier dogs and cats but also ultimately reduce the environmental reservoir of eggs."
The HT Vista device is used by vets and vet nurses to screen dermal and subcutaneous masses on dogs.
The company says that with a negative predictive value of 98% clinicians can confidently classify a mass as benign without the need of further invasive tests.
HT Vista also says that, according to a recent client survey, the main features which practices value are the nurse-led ability which is maximising nurse clinics and streamlining efficiency, justification in sampling masses even when they feel innocuous, and the rapid speed of image acquisition and results.
To be in with a chance of winning the device and subscription, delegates must attend the 15-minute Ultra Demo at stand B300 on Friday 22nd March at 4pm.
The survey, which takes about three minutes, will assess horse owners’ experiences of strangles and includes questions on the disease including preventative measures and vaccination.
There will be a prize draw from completed entries and the winner will get two VIP tickets to Your Horse Live 2025.
Rachel Harrison-Osborne MRCVS, equine field manager at Dechra said: “The strangles survey will provide us with a valuable insight into horse owners’ experiences of the disease and will enable us to identify any trends that may exist to help us support owners who wish to put in place preventative measures to help prevent strangles.”
https://forms.office.com/e/85gzEd7J7A
Photo: Redwings Horse Sanctuary
Royal Canin has introduced Feline Satiety Support diet in 1.5kg and 3.5kg bags to complement the existing packs of 28 sachets.
Royal Canin veterinary support manager Lepha McCartan said: "As every vet and vet nurse knows, obesity is an ever-increasing problem in cats. We have found that once owners are used to the idea of portion control provided by the existing 28 sachet packs, they are happy to continue to help get their cat's weight down. Bigger packs offer more convenience and value for money for the customer, particularly those who have a few cats with weight issues."
Royal Canin says Feline Satiety Support helps cats feel fuller for longer, offering a greater food volume compared to standard diets. A satisfied cat is less inclined to beg for food, which in turn helps prevent owners giving in to demands from a complaining cat. According to the company, vets recommending Feline Satiety Support have found that the sachet packs help owners understand the correct amount of kibbles per meal, and once this has been established the larger packs offer owners greater choice.
Feline Satiety Support is available in packs of 28 x 20g sachets and 1.5 and 3.5kg bags from all veterinary wholesalers. For more information, contact your Veterinary Business Manager or visit http://www.royalcanin.co.uk/.
Pfizer has released the results of its first Performance Index (formerly the Fort Dodge Index) which shows mildly improved trading conditions for the companion animal veterinary market in the first quarter of 2011.
Those aspects of veterinary business that showed an improvement in the first quarter of 2011 include: turnover growth (+0.8%, up from -0.1% in March 2010); client retention (+0.1%); the average number of visits per year (+ 0.17%); annual transaction value (+ 1.1%); average transaction value (+0.8% to £41.74); fee per product service (+0.2%) and products and services sold per visit (+0.6%).
Leveraged sales (typically pet-care products), which were down 2% (from 40% to 38%) in 2010, have increased 0.9% in the first quarter of 2011 to make up 39% of practice transactions.
Less positively and pointing to the need for veterinary practices to implement ongoing marketing initiatives, the number of new clients coming into practice is down (-0.4%) as is the number of active clients (-0.26%). Revenue from loyal clients (those that visit the practice for additional products and services, particularly vaccination and other preventative healthcare programmes) was static. Although flat growth is an improvement on previous reports, this is still a concern, as it is these clients who are the driver for revenue growth in many practices.
Pfizer Business Consultant, Simon Fowler said: "Although the figures are only very slightly improved this does mirror what we are seeing in practices that we visit. Practice turnover growth of 0.8%, while only small, is much better than any quarter in 2010. So we may be seeing the first green shoots of recovery, but there's still no room for complacency. Before we all breathe a collective sigh of relief, however, it should be remembered that as this is the first report for 2011 it is only an early picture, while a fuller story will be gleaned from the second report, which will show results from the first six months of the year.
"What is clear is the need for practices to market themselves in order to attract new clients, increase growth from active clients and increase client loyalty. VetSupport+ includes a range of marketing services to help practices in this respect. A practice has already achieved TV coverage via our Public Relations support service, while others are using PressRoom newsletter templates to keep potential and existing clients up to speed with the practice's news."
Further information about Pfizer's VetSupport+ service is available at www.vetsupportplus.co.uk.
Elanco Companion Animal Health, which makes Surolan and Surosolve, has launched a couple of short films to demonstrate to pet owners how to administer veterinary prescribed ear drops and clean their pet's ears.
Filmed with the University of Bristol and published on YouTube, the first shows how to administer ear drops:
whilst the second offers hints and tips on using a veterinary supplied ear cleaner:
As well as being viewed on YouTube, the videos can also be embedded into veterinary practice websites or used on waiting room TV screens. They are available in different formats upon request from your local Elanco Companion Animal Health key account manager.
Matthew Rowe, senior brand manager at Elanco Companion Animal Health, said: "The new YouTube films will enable dog owners to learn more about how to correctly administer ear treatments and cleaners to ensure that the procedure is as positive as possible for their pet. This will lead to better owner compliance and happier pets!"
Elanco has also revised its Surolan and Surosolve client leaflet and is running a special offer for the products offering veterinary practices up to 20% free Surosolve ear cleaner with qualifying purchases of Surolan.
For further information on the offer, or to ask for the Surolan or Surosolve footage or client leaflets to be sent direct to your veterinary practice, contact your Elanco Companion Animal Health key account manager or email elancoCAH.uk@elanco.com
Visitors will have the opportunity to test their knowledge in a short quiz with three veterinary surgeons and three nurses winning each day.
Online Bitesize CPD is a training programme for veterinary professionals wanting to gain skills and knowledge in key clinical subjects. The training is interactive with each course accredited by the European School of Veterinary Postgraduate Studies (ESVPS). It provides the mandatory CPD hours for veterinary surgeons and nurses in a single subscription.
David Babington, Improve International’s Managing Director, said: "Our Bitesize CPD offers complete flexibility so that vets and vet nurses can access our high quality learning on clinical topics in short 'chunks', at a time and place to suit them. Courses are updated regularly and cover topics including: soft tissue surgery, ophthalmology and feline medicine for vets and fluid therapy, critical care and anaesthesia for nurses.
"We’ve devised a fiendish London Vet Show quiz to put visitors through their paces and will announce the six lucky winners of a year’s free subscription for each day at the end of the show!"