A survey of 246 veterinary surgeons and nurses attending a lunch and learn webinar sponsored by Supreme Petfoods has revealed that they rate high fibre as the most important factor in making a recommendation for rabbit or guinea pig food.
High fibre was the top factor for 53% of respondents and rated as being much more important than monocomponent kibbles (27%), or a recommendation by an exotics expert (18%).
Supreme says it has addressed this concern by increasing the fibre content of its Science Selective Rabbit food to 23% fibre - the highest of any concentrate for small furries in the UK. The new VetCarePlus range, based on the monoforage technology developed by the company, contains up to 34% fibre. Fibre is vital for small furries, playing an active role in gastro intestinal health, dental health, weight management and behavioural factors.
The survey also revealed that vets and nurses are feeling optimistic about the impact of small furries on veterinary practice. 70% of respondents felt that, even in the face of the recent recession, small furries/exotics had made a growing contribution to their business profits over the last five years and 90% felt that there was potential for them to make an even bigger contribution to practice profits in the future. The biggest barrier to more small pets being brought forward for treatment was felt to be the cost of treatment relative to the cost of the pet - 55% felt that this was the most significant stumbling block - but another 45% felt that lack of education and an inability to recognise illness were the main factors.
Supreme's Marketing Manager Claire Hamblion has recently launched a trial programme in a limited number of practices to provide the tools needed to help grow the small pets sector. She said: "Our experience to date indicates that having the right tools and providing a warm welcome to owners of small furries that projects a willingness to treat them, can make a difference. We would love to hear more from those who have successfully grown this part of their business and those who are looking to expand their capabilities in this exciting area." Interested parties, or those who would like to pre-register for the further roll out of Supreme's business programme can send an email with their contact details to b2b@supremepetfoods.com.
The company says it has been delighted by the positive response to its lunch and learn webinar format, and more events are being scheduled for the winter months. Those interested in attending future events, or receiving educational material, can register their interest by email at cpd@supremepetfoods.com to receive priority notification of dates and availability.
The grants are available for small-scale clinical research projects in areas of the affiliate speciality, focusing on diseases affecting companion animals.
The projects will be selected in the hope that the study results will have a rapid and positive impact on the way diseases are diagnosed, managed and treated in general practice, as well as at a specialist level.
BSAVA says applications are particularly welcome from practitioners, as well as academics or joint applications between practice and academia.
Chris Scudder, from the Small Animal Medicine Society said: “We are delighted to be able to collaborate with BSAVA PetSavers in supporting innovative research in small animal internal medicine.
"We have a shared goal of advancing the health and well-being of small animals.
"Their invaluable and generous support enables us to fund research that makes a meaningful difference for cats, dogs, and their owners.”
Applications are also open for the BSAVA PetSavers Clinical Research Project grant, where funding of up to £20,000 is available.
https://bsava.com/petsavers/apply-for-funding/clinical-research-projects/.
Hill's Pet Nutrition says that the company's 5% average reduction across most Science Plan and Nature's Best products and 6.1% average reduction on Prescription Diet products has proven popular with practices and pet owners alike.
As evidence of this, the company points to data from Euromonitor*, the independent market analyst, which shows Science Plan Healthy Development Puppy is experiencing faster volume sales than the rest of the market, outpacing the growth of popular grocery brands**.
*Euromonitor July 2010 & Hills Data May 2010.**Such as Pedigree, Winalot and Bakers brands.
The session is designed for business owners who are considering succession planning and who may be interested in exploring alternative ownership structures.
Speakers include Jeff Lermer from JLA Accountants and Victoria Dorman from HCRLaw, both of whom have helped companies transition to employee ownership.
Matt Flann from Pennards Vets (pictured) will add the perspective of a business that has transitioned to being an Employee Owned Trust.
The session will cover the structure of Employee Ownership Trusts, the benefits of transitioning (including tax incentives) and the legal, financial and operational considerations.
The webinar was also offer practical guidance on the steps and timelines for implementing an EOT in your organization.
https://spvs.org.uk/employee-ownership-trusts-cpd
This year's event, titled “Nourish the Gut, Nurture the Future,” will have talks from over 17 experts, including:
Dr. Karen Shenoy, US Chief Veterinary Officer at Hill’s Pet Nutrition said: “The microbiome is a trending focus in human health, and Hill’s Pet Nutrition is proud to assemble leading minds to bring this emerging topic into deeper focus for the veterinary community.
“We’re bringing this powerful content to an even broader audience this year through livestreams in both Spanish and English. I’ll be hosting the English stream, and I’m excited about our plans for guest appearances from the speakers and sharing extra tidbits to make the virtual experience as engaging as it is informative.”
https://way.in/618A0oP
The Society of Practising Veterinary Surgeons has unveiled a new logo in response to member feedback and a desire by the society to update its image to tie in with a more modern and campaigning approach. Here it is (roll of drums please):
The new gel is made from natural resin combined with zinc salts which NoBACZ says provides both physical and microbial protection.
NoBACZ says that unlike water-based gels and sprays, including aerosols, that dilute in water and wash away, Ambugreen’s natural resin is hydrophobic which improves contact times between the product and the skin in wet conditions.
The gel barrier can be used anywhere on the skin where a bandage or spray has conventionally been used for protection, such as the management of lameness and to protect sore skin in livestock and to manage udder cleft issues in cows.
Ambugreen also offers fly protection and is suitable for use on all livestock, including copper-sensitive sheep breeds.
Dr David Charles, veterinary surgeon and international business development manager at NoBACZ Healthcare, said: “Ambugreen provides farmers with next generation protection for their livestock and is the perfect antibiotic-free tool to help protect wounds from bacterial ingress from the environment; enhancing the health and welfare of animals whilst preventing economic losses.”
Laura Donovan, veterinary surgeon and partner at Nantwich Farm Vets, adds: “We were lucky enough to have trialled Ambugreen with our dairy clients who have successfully used the gel barrier for udder cleft dermatitis and were very pleased with the results.”
www.nobacz.com
New research carried out by the Pet Food Manufacturers Association on behalf of National Pet Month has provided an insight into the latest pet purchasing trends in the UK:
CEVA Animal Health has updated its practice support materials to include an all-encompassing D.A.P. client leaflet, a website and a new vet detailer.
The new materials, which also include a D.A.P. and Feliway reference guide containing details of 31 published trials into the practical applications of pheromones, focus on using D.A.P. to prevent stress at key stages of a dog's life. Particular attention is paid to the benefits of fitting a D.A.P. Collar during early puppy consults in order to help prepare dogs for the modern world and helping to prevent anxiety-related problems such as separation anxiety and noise phobia, developing in later life. In addition, the vet brochure will draw practitioners' attention to the times in a dog's life when owners are particularly concerned about their dog becoming stressed including events like trips to boarding kennels.
Lucy Brett, product manager at CEVA Animal Health, said: "Over the last three years eight different trials have been published looking at the use of pheromones to reduce canine stress. The latest data backs up what we have believed for some time - that the management of stress during socialisation is vital if dogs are to grow into emotionally balanced and confident adult dogs. We now have a much better idea of the impact of allowing puppies to get stressed or overwhelmed during socialisation and the difference providing pheromone support in the form of a D.A.P. Collar can make."
For further details, or for information on CEVA's range of educational resources for veterinary professionals interested in feline and canine behaviour, please contact your CEVA Animal Health representative or call 01494 781510.
The RCVS is to embark on a communications campaign over the next few months to raise awareness amongst the general public of the difficulties that vets face in providing out-of-hours emergency cover, and the responsibilities incumbent on animal owners to know what to do in a veterinary emergency.
Emergency cover has been high on the College's agenda for some time.
Over the last 18 months, the RCVS 24/7 Working Party has considered the ongoing desire of vets to continue to offer emergency care 24 hours a day, and the feasibility of delivering this, against a backdrop of the Working Time Regulations, geographical variations in animal and vet density, and increasing practice diversity.
Working Party meetings have been supported by a survey of how vets are currently meeting their 24/7 requirements, a seminar of stakeholders and regular informal polls at RCVS Question Time meetings.
It was agreed at the September 2009 meeting of Advisory Committee, to which the Working Party reports, that the majority of vets remain willing to deliver emergency cover 24/7. Advisory Committee recommended that a communications project be undertaken to help raise awareness amongst the general public and animal owners that although the veterinary profession continues to make this voluntary commitment, EU rules, geography and financial constraints impose some limitations.
This campaign will kick off soon and focus on spreading messages via animal-owner publications and websites. The responsibility of pet owners to know how they can access emergency care for their animal in advance of need will be stressed, as will the fact that in the absence of an NHS for pets, emergency care is a service for which practices must charge a realistic fee (which is likely to be higher than for day-time work).
The campaign will also outline vets' responsibilities as part of the Guide, so the public knows what it can reasonably expect. It would be helpful if practices could ensure they have clear information available on their 24/7 arrangements - as outlined in the Guide - should this campaign stimulate requests from clients.
Jerry Davies, who chaired the Working Party, said: "There is overwhelming opinion within the profession that we must continue to provide round-the-clock veterinary care. The main tenet of the Working Time Regulations is that workers should not have their health or, importantly, skills compromised by unreasonable working patterns. Vets, VNs and the animals they care for deserve the same level of protection.
"However, this legislation has made continuing to provide such care at a reasonable cost to the animal owner a significant challenge. Meeting this challenge will require the understanding and cooperation of the animal owning public.
"If clients can be flexible and accept slightly longer response times, an effective service can still be sustained. The key is for all animal owners to establish, in advance, exactly what will be involved should they need to access veterinary care in an emergency. This simple step will help optimise response times and eliminate the frustration, confusion and inevitable dissatisfaction that may arise if ill-prepared."
The database, which has been designed to streamline the process of securing extra-mural study (EMS) placements for veterinary students and providers in the UK, has been backed by the Society of Practising Veterinary Surgeons and both organisations are now calling on veterinary practices and workplaces to sign up.
The College says it created the database to improve the accessibility and overall experience of booking EMS placements, mainly by aligning students' and providers' expectations before the placement.
EMS place providers will be able to list their placements and highlight details such as placement type, location, expected caseload/type, professional learning opportunities and practical aspects that students will look for such as transport links, accommodation and specific dates / availability.
Students will be able to search for placements based on their specific requirements and communicate directly with providers.
UK vet schools will also have access to be able to approve placements, streamlining the process.
RCVS Director of Education, Dr Linda Prescott-Clements, said: “By providing EMS placements, you’ll play a vital role in shaping the future of the veterinary profession.
"Hosting passionate, knowledgeable students not only enhances their educational experience and readiness for working life after graduation, but also brings fresh insights and energy to your practice.
"Additionally, you’ll build relationships with future veterinary talent, some of whom may return to work with your team after graduation.
"So, if you are not already a provider, we encourage you to consider the value of participating in EMS.”
If you are an existing placement provider and would like to join the RCVS National EMS Booking Database or are keen to learn more about the database and becoming an EMS placement provider, contact ems@rcvs.org.uk.
https://www.rcvs.org.uk/lifelong-learning/extra-mural-studies-ems
Dechra is expanding its Veterinary Essentials portfolio of veterinary licensed generics with the introduction of five new products.
Flexicam® - a NSAID for the control of pain and inflammation in dogs with acute and chronic musculo-skeletal disorders, joins the range following the acquisition of VetXX. Roger Brown, product manager at Dechra Veterinary Products said: "Flexicam provides vets with all the proven benefits of meloxicam, one of the most frequently prescribed NSAIDs."
Prednidale 25 also joins the fold as the first veterinary licensed 25mg strength prednisolone, which together with Prednidale 5, gives vets a wider variety of treatment options for inflammatory diseases, allergic diseases, some autoimmune diseases and some neoplastic conditions. Roger said: "Under the cascade system, practices currently using non-veterinary licensed 25mg strength prednisolone can now convert to using a veterinary licensed product instead."
Alongside Flexicam and Prednidale 25 is a new combination of sedation and reversal agents (Sedator® and Atipam® respectively). Sedator, which contains the active ingredient medetomidine hydrochloride, is used for sedation, analgesia and anaesthetic premedication in cats and dogs. Roger said: "This product can now be used in combination with Atipam, our new reversing agent and generic partner to Sedator. Atipam is an alpha-2-adrenoceptor antagonist which is chemically identical to the market leader, but can offer practices permanent savings of at least 37 per cent."
For further details on the new products, please contact your local Dechra territory manager or call Rachel Horton 01743 441 632.
BCF Technology has published a new clinical guide to the non-reproductive applications of ultrasound in farm animals.
Kimberly Palgrave BS BVM&S, created the booklet with the aim of helping veterinary surgeons understand the value in using ultrasound for more than reproduction purposes.
BCF says On farm ultrasound uses: Beyond pregnancy diagnosis provides key clinical descriptions and tips, along with normal and abnormal ultrasound images to show how ultrasound can aid in diagnosing various on-farm conditions you may be presented with, such as scanning the teat to detect stenosis, the umbilical area for an abscess, and even the thorax for help to diagnose BRD.
Kimberly said: "This clinical guide was created to help vets get more out of on farm ultrasound than just pregnancy diagnosis. There are a range of other uses for ultrasound on farm and this guide explains how to use your equipment for these applications. As always we are happy to receive feedback on any of our clinical materials."
To find out more or to get your copy of the guide, visit the learning section of the BCF website: www.bcftechnology.com
Veterinary Practices are being urged to come forward and enter their PR campaigns for this year's Veterinary Marketing Association (VMA) PR Award for 2013.
The aim of the PR Award is to recognise the value that media and public relations can add to the marketing mix, says award sponsor, Jane Manning of Splash Communications.
Jane said: "PR comes in many forms, including social media, but you don't always need big budgets to deliver the most effective campaigns. Regional press, newsletters and radio or local TV broadcasts are all ways that vets can promote their business or specific initiatives. We know that many practices are highly active across many of these mediums, helping to promote the practice or specific initiatives to a local audience."
She added: "The award is given to the company, organisation or veterinary practice that has delivered the most innovative and effective PR campaign during the previous year, as judged by a panel of industry professionals. This can be a single 'one-off' event or article, or a sustained campaign over a given period".
The winner and two highly commended entries will be announced at the VMA Awards on Friday 14th March 2014, at The London Lancaster Hotel.
Deadline for entries is Friday 31st January 2014. Further information on the awards and ticket application forms are available at the VMA's website: www.vma.org.uk or by calling 0844 561 6157.
Animus4Vets has launched a new complete series of training CDs. The new series of 4 CDs is entitled Sales and Merchandising and covers aspects such as consulting room sales, waiting room sales and educational displays.
Animus4Vets says the new CDs have been designed in a similar format as their first Client Care series and aim to enable veterinary practices to run their own in-house training.
For more information go to http://www.animus4vets.com/ and follow the CD training links or phone 01449 775330.
The RCVS and VN Councils have each agreed to raise registration and retention fees for the financial year 2011-12 by 2%. This means the annual retention fee for a home-practising veterinary surgeon will increase by £5, and the fee for a veterinary nurse, by £1.
To encourage members who cease to practise to request removal from the Register, rather than simply allow their membership to lapse, the fee for restoration following voluntary removal will be reduced by almost 50%, from £147 to £75.
All fees for the current financial year were, exceptionally, frozen to help mitigate the impact of the difficult economic climate on the veterinary profession. The increases agreed for 2011-12 are below current inflation figures, and in line with the RCVS financial policy of introducing small fee increases on an incremental basis in order to avoid sharp fee hikes resulting from inflationary pressures.
A list of the new fees can be found in the June edition of RCVS News, also available online at www.rcvs.org.uk/rcvsnews.
Based on a survey of 1,000 rabbit and guinea pig owners, the report found that amongst other things, 80% of these animals are cared for by women, that there has been an 8% increase in the number of rabbits being kept indoors and that dental disease is the main reason for seeking veterinary advice, followed by gastro-intestinal stasis.
https://supremepetfoods.com/blog/uk-small-pet-market-report-2024/
The company has created the X-Pert Radiation Safety Centre, with free downloadable toolkits for both small animal and equine practice, including positioning guides, top tips, chemical restraint protocols, and a series of case studies with equine and small animal clinics, including Pennard Vets.
Dr Victoria Johnson, CEO and radiologist (pictured), said: “Radiation safety breaches represent a significant health and safety incident and a risk to the health of veterinary team members and their patients.
"Despite this, we know that breaches are not uncommon in clinical practice.
"To help meet the challenge of improving safety in busy practice workflows, VET.CT has created a comprehensive suite of practical resources to support veterinary teams in applying best practice to ensure the health of their personnel and patients.
"We have also partnered with clinics from around the world, including GP, equine and specialist hospitals, to provide some great case studies of how the principles can be applied in practice.”
Victoria added: “Good radiation safety practice also encourages habits that lead to better diagnostics.
"We know that taking extra care to ensure good patient preparation, positioning and optimising settings results in fewer exposures and higher quality diagnostic images for more accurate interpretation.
"This all contributes to improved efficiency, patient management and outcomes, greater satisfaction, and of course, happier owners.”
The X-Pert radiation safety resources for small animal practice: https://uk.vet-ct.com/welcome-to-x-pert
The X-Pert radiation safety resources for equine practice here: https://uk.vet-ct.com/welcome-to-x-pert-equine
Purina says that assessing water intake can be difficult for pet owners and appreciating what is ‘normal’ is of course central to identifying when intake is excessive, requiring further investigation, or inadequate, requiring alternative hydration strategies.
The company developed the water calculator to help vets and nurses give guidance to pet owners on a pet’s recommended daily water intake, depending on lifestage, bodyweight and diet.
Libby Sheridan, Scientific Affairs Manager at Purina said: “All too often a pet has been suffering polydipsia for some time when they are presented at the clinic.
"That may be because water intake isn’t being measured or observed, but often there is a confusion with knowing what is normal for the individual pet.
"Cats, particularly when they are older may struggle to meet their water needs and this tool can be helpful in assessing their intake and suggests some strategies for improving hydration.”
Any member of the clinical veterinary team can email vettechline@purina.nestle.com to get access to webinars on hydration and a short video on how to use the water calculator within Vet Centre.
https://vetcentre.purina.co.uk
UK Veterinary Referral Centre VRCC is working alongside Kenyan veterinary surgeons Dr Zahoor Kashmiri and Nonee Magre to stage a long weekend of small animal lectures on the shores of the beautiful and historic Indian Ocean City of Mombasa.
The event, which will be open to vets and students from throughout East Africa is scheduled to take place in November.
VRCC has been greatly encouraged by the support already received. Theunis de Bruyn, Merial’s Export and Sales Manager for the region, said: "This will be a wonderful, much needed opportunity for East African veterinary professionals to meet, interact and up-date themselves on developments in small animal medicine and surgery."
It is hoped that the specially-tailored CPD weekend will be the first of many. The Directors at VRCC see this as a practical opportunity to increase the level of small animal treatment throughout the region, helping a country that is really working hard to recover from its recent political turmoils.
Companies or individuals who are interested in supporting this project in Kenya should contact VRCC who will welcome co-operation from others keen to help. See www.vrcc.co.uk.
The National Office of Animal Health (NOAH) is looking for ‘it shouldn’t happen to a pet’ anecdotes, from the mildly humorous to the downright ridiculous, to highlight the lack of awareness of pet health issues amongst owners.
With a prize of £500 towards a staff Christmas party for the winning anecdote, NOAH will use the stories in a campaign to raise awareness of common pet care misconceptions and to highlight the importance of animal health and welfare considerations amongst owners and potential owners to enable them to make informed decisions about their pets’ healthcare.
Phil Sketchley, NOAH chief executive, said: “From owners who have reported carrots stuck in their hamsters’ throats, not realising that they store their food in pouches in their mouths, to reports of nocturnal chinchillas that sleep a lot during the day, if you have heard a silly pet story then we’d like to hear from you.”
If you have a funny pet-related anecdote, please visit http://www.noah.co.uk/ and enter your details on the ‘it shouldn’t happen to a pet’ entry form. The closing date for applications is Friday 30 May.