Bayer Animal Health has signed a sponsorship deal with the celebrated series The Dog Whisperer on Nat Geo Wild and committed to a wide-reaching TV advertising campaign to promote Drontal.
The sponsorship agreement covers series 5 of The Dog Whisperer as well as repeats of series 1 - 4. The programme follows Cesar Millan as he goes into the homes of troubled dog owners offering calm and assertive guidance. The Dog Whisperer is broadcast five times a day throughout the week and will be aired from July until December on Nat Geo Wild. Drontal's sponsorship credits will be shown before, during and after each episode and will feature the Schnauzer that's become synonymous with the brand.
An additional TV advertising campaign will run during July and August in the UK and Republic of Ireland, primarily on GMTV and Ireland AM, but also on around 15 satellite channels. All the advertising will centre around the Schnauzer "Absolutely Not" campaign, serving to highlight the benefits of regular worming to a specifically targeted audience.
Drontal product manager, Dan White, says the initiative will increase brand awareness for Drontal amongst pet owners, ultimately resulting in healthier dogs and cats. "We're expecting to see a significant increase in demand once the campaign commences and, as such, have put in place the necessary steps to ensure this extra demand can be easily satisfied."
Deborah Armstrong, Senior Vice President, Media Sales and Partnerships for Fox International Channels says: "We are thrilled Drontal has partnered with our world famous Dog Whisperer TV series. The show, which premieres on Nat Geo WILD, and its star Cesar Millan, has a passionate and loyal fan base in this country which is a key factor for Drontal. The Dog Whisperer is a break-out franchise for National Geographic Channel and the show combines our unique brand values with first class entertainment."
New point of sale materials for veterinary practices to reflect the sponsorship agreement will also be available.
For more information, please speak to your local Bayer Territory Manager.
Following last weekend's Mail on Sunday revelation that a number of well-known organisations have been routinely serving meat from animals which have not been humanely slaughtered, the BVA has written to the companies involved, both to express concerns about animal welfare and to renew calls for clearer labelling.
The Mail on Sunday found that meat slaughtered under certain religious rules without pre-stunning (including kosher and some halal meat), is entering the mainstream food chain without being labelled as such. The investigation found that the meat is being used in schools, hospitals, pub chains and sporting venues.
The investigation follows news reports that GateGourmet, one of the largest airline caterers, is considering making the majority of its meals halal.
The BVA is concerned that consumers are confused by existing food labels and supports moves by the European Parliament to introduce mandatory labelling of meat from non-stunned animals, including use of the meat in other products. The BVA also supports the concept of one clear EU-wide label that would indicate higher welfare throughout the food chain.
Professor Bill Reilly, President of the British Veterinary Association, said: "Whilst we understand the need to respect religious freedoms the BVA believes that all animals should be stunned before slaughter to ensure the highest possible welfare for the animals.
"The exemption for religious slaughter should therefore be kept to a minimum. Meat from animals slaughtered according to these religious rules should not used in the mainstream market, particularly if it is not labelled as such.
"Earlier this year the European Parliament voted in favour of the compulsory labelling of meat from non-stunned animals and the British Veterinary Association strongly welcomed this move.
"We believe that consumers do want to make choices based on higher animal welfare and not cause unnecessary suffering. They should have the right information to make those pro-welfare choices."
The University of Glasgow, School of Veterinary Medicine, is calling for help with research into the prevalence of pseudopregnancy in spayed bitches.
The research takes the form of a survey being conducted amongst a representative sample of veterinary surgeons by Pippa Hutchison, Dr Tim Parkin, Caroline Warnes and Dr Philippa Yam.
In particular, the research aims to gather data looking into how often veterinary surgeons are diagnosing and treating pseudopregnancy, and how frequently the condition occurs both before and after spaying.
Tanya Leslie MRCVS from Ceva Animal Health, sponsors of the work, said: “Ceva is delighted to have been given the opportunity to support this work to investigate and raise awareness of this important issue”.
The questionnaire is being sent out towards the end of this month. If you're one of the recipients, there's the added incentive of being entered into a draw for a £300 cash prize if you complete the questionnaire and return it by the 13th November.
The researchers say that after this initial work, they plan a prospective study establishing the wider incidence of pseudopregnancy in both entire and spayed bitches.
Great Workplaces by BVA is an accreditation scheme designed to recognise and reward positive workplace culture in both clinical and non-clinical veterinary workplaces.
The first webinar: 'How to have more good days at work' will be hosted by BVA Junior Vice President, Rob Williams (pictured), and VDS Training’s Carolyne Crowe.
The speakers will discuss strategies to support physical and psychological wellbeing at work and explore how to create a safe and inclusive team environment that supports everyone's needs.
Rob said: “This webinar series is designed to help your team identify practical steps to improve your veterinary workplace and create a working environment that allows the whole team to thrive.
"We’ll be diving into the first session with lots of practical tips and strategies and I hope to see many of you there.”
https://www.bva.co.uk/great-workplaces
https://mybva.bva.co.uk/ems-event-calendar/building-great-workplaces-how-to-have-more-good-days-at-work.html
Zoetis has announced that Horse & Country TV (Sky Channel 253) will be airing the Vet Essentials episode on worm control in horses from today until 26th March.
The programme, made in association with Zoetis, follows presenter Jenny Rudall on her mission to explore every aspect of worming horses, including how to tackle encysted small redworm. Jenny talks to vet Ben Gaskell from Minster Vets for the low down on worm control, before heading off to the Moredun Research Institute in Scotland to meet parasitology experts Jacqui Matthews and Thomas Tzelos to find out more about the role of faecal worm egg counts, the damage that can be caused by worm burdens and the growing problem of resistance.
Zoetis vet Wendy Talbot said: "The programme should be a big help to vets when it comes to explaining worming to horse owners. They can tell their clients about it and encourage them to watch. It will help educate them about all aspects of worming and specifically about the threat of encysted small redworm at this time of year. This, in turn, should help protect horses against this potentially fatal parasite."
The company is encouraging the profession to help spread the word about the new to clients by email, via Facebook and by word of mouth.
Woodley Equipment has announced that it has become the exclusive authorised distributor of Crony IR202 series and Saturno analysers, parts and consumables in the UK and Ireland.
Under the partnership agreement with Crony Instruments, Woodley will also provide service, support and maintenance for the analysers from this Italian manufacturer.
The arrangement covers the new Crony Saturno 100 Vet wet chemistry analyser, which is currently undergoing evaluation on site and will be available from Woodley Equipment in January 2010.
For more information, contact Woodley Equipment on 01798 813659 or email sales@quantumvetdiagnostics.com. Alternatively, visit: www.woodleyequipment.com/quantumvet
VetSurgeon.org today launched a new initiative to increase membership of the online community, as part of which 5 vets could win cash prizes worth a total of £2000.
A new 'Invited by' box has been added to the registration form which new members have to complete when they join VetSurgeon. New members are now asked to complete this box with the e-mail address of the vet that invited them to join the community.
In six weeks time, £1000 will be given to the vet who invited the largest number of colleages over the period. Prizes of £400, £300, £200 and £100 will be given to four runners up respectively.
There is one caveat. For the prize fund to be released, membership of VetSurgeon.org must have reached a grand total of 5000 by the closing date.
I really hope that EVERYONE will chip in and invite a fellow vet, because even if you don't think you know enough vets to win the main prize, inviting just one will help make sure that a vet somewhere is going to be given £1000!
There are other reasons for supporting this initiative.
Most importantly, the more members in the community, the more vibrant, interesting, and valuable it becomes for you, its members. On top of that, once we have 5000 members, we'll be able to start investing in further development of the site to make it an increasingly invaluable tool.
The company now expects the vaccine will not be available until June 2025.
The company apologised for the disruption and inconvenience and says it will provide more information as soon as it becomes available.
For further information contact your Zoetis Account Manager or call Head Office on 0345 300 8034.
The Kennel Club has released a film, narrated by Clare Balding, which looks at the issues affecting dog health and wellbeing in this country and what is being done in 2012 to help ensure that dog welfare stays at the top of the agenda.
The film, 'Dogs - A Healthy Future', focuses on the main issues that affect dog health and welfare, including hereditary diseases, issues created by breeding dogs for the way that they look and the problem of cruel puppy farms that breed dogs for profit without regard for their health and welfare.
The film explores the steps that have already been taken to address these issues and the need for united action in order to ensure that the progress continues in 2012.
(The full 1/2 hour video is available here).
Caroline Kisko, Kennel Club Secretary, said: "The New Year is a good time for reflection, looking back at what has been done and what more can still be done to safeguard the health of dogs.
"Huge strides have been made to improve dog health, particularly with the knowledge that has been gained in recent years thanks to the advancement of genetic science, but there is still more to do. We particularly need to address the issue of people breeding dogs for money at the expense of health and for looks, whether these be pedigree or crossbreeds.
"The Kennel Club would like to see tighter regulations governing the way people breed their dogs in order to help clamp down on cruel puppy farms, and we ask people to sign our petition asking the government to act.
"As we look towards Crufts 2012 we look forward to introducing even tighter measures to ensure that dog shows play their part in driving change by rewarding, and so encouraging, the breeding of healthy dogs."
Sheila Crispin, Chairman of the Advisory Council on the Welfare Issues of Dog Breeding, said: "We are supposedly a nation of dog lovers and the issue of what we can do to improve dog health is close to the hearts of those that really do care. This film looks at the progress that has been made by the Kennel Club as well as other organisations and committed individuals to help address the complicated issues surrounding dog health and welfare, in addition to looking at what more needs to be done, through collaboration and united effort, to create an even better future for dogs."
Pet Protect has launched a new website which includes a tool to compare the benefits of its pet insurance policies with others in the market.
The comparison deliberately excludes the cost of the policies. Pet Protect says that the aim is to "overcome the current preoccupation with price as principal means by which competitive products are evaluated".
It would be interesting to know what your experience is, talking to clients about insurance. Do you think that clients are receptive to buying insurance for the benefits, or do you think that price will always be their main concern?
The Veterinary Benevolent Fund (VBF) has launched a new support website, vetlife.org.uk. Designed to help veterinarians access emotional and professional support, the website is part of a series of initiatives aimed at improving the mental wellbeing of the veterinary profession.
Vetlife.org is designed to make it easy for veterinary surgeons, nurses and students to find information about the different types of professional and emotional support available. This includes support provided by established veterinary care organisations such as Vet Helpline and the Veterinary Surgeons’ Health Support Programme and trusted sources outside the profession such as Mind, the leading mental health charity, and the Samaritans.
The website was conceived after the Veterinary Benevolent Fund (VBF) asked Dr Wendy Harrison to chair a Veterinary Support working party, formed from representatives of all the main veterinary organisations and the Samaritans, to look at what could be done to improve support to the profession. The impetus for the formation of the working party was the publication, in The Veterinary Record in October 2005 of research by Richard Mellanby that indicated that the suicide rate for the veterinary profession was four times higher than that of the general population and twice that of doctors and dentists.
Genitrix is offering practices a specially designed dosing wheel to ensure the accurate administration of Libromide (potassium bromide), the company's treatment for refractory canine epilepsy.
The wheel indicates the dosage required according to the bodyweight of the dog and also provides further information regarding managing epilepsy and bromide serum testing.
Rob Watkins, Marketing Director at Genitrix, said: "We've consulted canine neurology experts in the design of our dosing wheel and hope it will give practices reassurance and clarity on how to initiate, maintain and review the control of canine epilepsy with Libromide. Following the launch of Libromide and the discounted blood test service, the dosing wheel is an additional initiative to help improve treatment approaches for canine epilepsy."
To receive a free dosing wheel or for more information on Libromide and the discounted blood test service, practices are asked to call Genitrix' head office on 01403 786345 or contact their account manager.
A project which aims to standardise the assessment of veterinary nurse practical training across Europe will have life beyond its pilot phase, thanks to European VN training network, Vetnnet.
The announcement was made in September at an Oslo-based conference to mark the conclusion of the pilot phase of the Pan-European Practical Assessment System project (PEPAS).
During its two-year pilot, the Leonardo da Vinci-funded project developed 111 new stations for Objective Structured Clinical Examinations (OSCEs), including mark-sheets and examiner notes, and trained over 50 veterinary nursing examiners from eight countries across Europe. The new OSCE stations have been trialled across 250 students by seven European veterinary nurse schools.
Vetnnet has now committed to continuing the project, enabling its members to access the OSCEs and associated training.
The Royal College of Veterinary Surgeons was a main project partner in the pilot, with specific responsibility for training and quality assurance of the system. Victoria Hedges, RCVS VN Examination and Higher Education Quality Manager said: "It's great that the hard work put into the project by so many countries will continue to bear fruit.
"Feedback in Oslo was excellent and it was heartening to see that when examiners' marks were compared across countries, standardisation was very good. The feedback also helped us to see where students were not achieving the desire results, indicating where more training is needed."
See www.vetnnet.com for more information.
Ceva Animal Health, manufacturer of Feliway and Adaptil, is making a last call for nominations for its awards for animal welfare, which must be received by 27th January 2012.
The inaugural awards, which take place during WSAVA/BSAVA/FECAVA Congress in Birmingham in April, formally recognise veterinary professionals and individuals who have gone the extra mile to improve animal welfare both in practice and beyond. The awards feature three categories:
Prizes include a trip to New Zealand WSAVA in 2013 for the winner of the Chris Laurence Vet of the Year Award, a trip to a European Animal Welfare Congress for the winner of the Welfare Nurse of the Year Award and £1,000 worth of travel vouchers for the winner of the Pet Lover's Welfare Award.
Nomination forms can be downloaded from www.ceva.co.uk. Nominations should consist of full details about why the nominee deserves to win. Judging will be based on support materials such as case studies, examples and pictures, demonstrating the nominee's commitment to animal welfare. Anyone, whether a veterinary professional, pet owner or animal lover can nominate. All those who have nominated someone for an award will be entered into a prize draw to win £250 of high street vouchers.
For further information, telephone Ceva Animal Health on 01494 781510, email welfare.awards@ceva.com or contact your local Ceva territory manager.
The RCVS and VN Councils Elections are now open for nominations from candidates who wish to stand in 2011.
RCVS Registrar Jane Hern said: "We are always pleased when veterinary surgeons and veterinary nurses are prepared to contribute personally to the activities of the College and the governance of their own professions.
"Serving as a Council Member requires a fair amount of an individual's time and effort however, so we are announcing the nomination period in good time to allow people the chance to consider their options and make plans accordingly."
Six seats on RCVS Council and two on VN Council are due to be filled in the 2011 elections. Those elected will take their seats on RCVS Day next July, to serve four-year terms, and will be expected to spend at least six to eight days a year attending Council meetings, working parties and subcommittees (a loss-of-earnings allowance is available).
All prospective candidates need to provide the signatures and registered/listed addresses of two proposers, and should also submit a short biography, manifesto and photograph for inclusion in the RCVS News Extra election specials. Nobody can nominate more than one candidate, and no current member of the RCVS Council or VN Council may make nominations.
Nominations must be made in writing on the prescribed form and received by the Registrar on or before the closing date of 31 January 2011. Full details and guidance notes for both elections are available on the RCVS Council Election page and VN Council Election page.
Nomination forms and candidate information forms for RCVS Council may be requested from Mrs Gabi Braun (020 7222 0761 or executiveoffice@rcvs.org.uk) and those for VN Council from Mrs Annette Amato (020 7202 0713 or a.amato@rcvs.org.uk).
The 2012 edition of the NOAH Compendium of Data Sheets for Animal Medicines has been published and a free copy sent to each veterinary practice in the UK.
This edition has a redesigned cover, developed for NOAH's 25th anniversary which took place this year. It contains data sheets from 32 companies which can be accessed through colour-coded indexes. The book also includes the up-to-date edition of NOAH's Code of Practice for the Promotion of Animal Medicines.
NOAH chief executive Phil Sketchley said: "This book - along with the online version - is a major part of NOAH's efforts to help provide prescribers and users of animal medicines with information to assist the appropriate and responsible use of all animal medicines."
He urged prescribers not to forget the back-up that company advisors can give to assist a prescribing decision: "The compendium also includes another vital resource - the contact details for each company. Company veterinary and technical advisors have detailed knowledge about their company's medicines at their fingertips. They are ready to talk to prescribers about the use of a medicine in a particular animal or in a particular situation, as well as to explain any queries about the data sheet," he said.
If your practice has not received its copy, contact Ruth Herbert at NOAH (r.herbert@noah.co.uk).
Extra copies are also available to order now, for £42. There are special prices for bulk orders.
Vetcel, the veterinary buying group, has announced a partnership with Training Progress, through which it will deliver its health and safety training information to member practices.
Training Progress is a training management system designed primarily so that veterinary managers can track their staff training. The company says the system empowers staff to drive their own training, and devolves training responsibility (where appropriate) away from senior team members.
The tie-up with Vetcel means member practices will be able to access Vetcel's health and safety training in their own own mini Training-Progress site, where they will be able to track their teams' progress and compliance.
Chris Bainton said: "The Vetcel group are delighted to be working with Training-Progress to provide a further benefit to our membership. We recognise that Training-Progress will help our members ensure that their team’s staff development and training is promoted and, specifically, that both the staff and the practices themselves are protected and enabled by monitoring and recording the health and safety training of the team.”
Training Progress will be at stand O54 at the London Vet Show.
Dechra has launched a new administration rate guide developed to help vets and nurses administer the haemoglobin-based, oxygen-carrying fluid Oxyglobin at the correct rate (in ml/kg/hr).
"The handy dosing wheel allows you to line up the weight of the dog with the rate of administration in one window and then the ml/hr and drips per minute will be shown in the window below," explains Carol Morgan, product manager at Dechra Veterinary Products. "This rate guide will help vets and nurses to quickly establish the rate they need when giving Oxyglobin to anaemic dogs. It is important, especially during critical care and emergency situations, that these figures are readily available."
According to Dechra, Oxyglobin requires no typing or cross-matching and ensures no transfusion reactions or disease transmissions. Its effectiveness can be measured by a rapid improvement in clinical signs, increased plasma haemoglobin concentration and arterial oxygen content. In addition, it can be stored at room temperature and has a shelf-life of three years. Further details can be obtained from Dechra territory managers or phone for your free Oxyglobin dosing wheel: 01743 441 632.
Elanco Companion Animal Health, manufacturer of Comfortis chewable tablets for dogs, has developed a Flea Allergy Dermatitis (FAD) algorithm to provide veterinary surgeons with step-by-step guidance on its diagnosis and treatment.
Developed in conjunction with Dr Chiara Noli, DVM, Dip ECVD, a referral dermatologist and dermatopathologist from Northern Italy, the algorithm covers the many complexities and causes of pruritus. It also advises veterinary surgeons to prescribe strict oral flea control if antibacterial shampoo or lotions are used.
Anna Jackson, veterinary manager at Elanco Companion Animal Health said: "Canine patients with dermatological conditions including Flea Allergy Dermatitis are often prescribed topical treatments, such as shampoos, which may compromise the effectiveness of many spot-on topical flea control products. The new Flea Allergy Dermatitis algorithm takes this into account by providing veterinary surgeons with step-by-step advice on the diagnosis and treatment of Flea Allergy Dermatitis including the benefits of using oral flea control if a shampoo is administered."
For a copy of the Flea Allergy Dermatitis algorithm, please contact your Elanco Companion Animal Health key account manager or email elancocah.uk@lilly.com.
The guides have been developed for vet teams to share with their clients and work through together, so that both sides are on the same page about owner values, pet welfare and behaviour, and diagnosis and treatment options.
A member of the veterinary team and the client can then work together to make decisions and provide quality care.
One of the pet owners who helped develop the guides said: “I always get so worked up with vet consultations that I forget half of what they say, or feel like I didn’t tell them enough about my pet’s history.
"If the vet used these guides at my next consult, they would make me feel very at ease indeed!”
Pam Mosedale, Clinical Lead at RCVS Knowledge, said: “These guides offer a simple, actionable way to help deliver contextualised care in practice.
"To get started, run through the questions in the guide with a client, and see how this can help you devise a treatment plan with the information you’ve discovered.
"This helps you gain a fuller understanding of your patient’s care and wellbeing needs and your client’s circumstances and expectations.
"Ultimately, this will assist you in delivering quality care that aligns with the needs and expectations of your clients.”
There are three contextualised care discussion guides:
RCVS Knowledge is encouraging veterinary teams to adapt the guides to meet their individual needs.
https://rcvsknowledge.org/contextualisedcare
COMMENT
Anything which helps clear communication between the owner and vet is surely to be applauded, and if owners are prepared to spend the time completing the pre-consultation guide, it would surely leave less room for error.
However, arguably the greatest cause of friction between owners and vets is cost, and that is something only mentioned fleetingly, in the context of: 'Are there any other factors that may impact on the care of your pet? e.g planned holidays or financial concerns'.
Isn't it time to stop beating around the bush?
Isn't there an opportunity here for greater clarity over the level of spending a client is happy with?
Is there an acceptable form of words here to ascertain whether - regardless of whether they have financial concerns or not - the client is one of those who wants the cheapest solution to the problem, one for whom money is no object, or someone who sits somewhere in the middle?
Wouldn't that be more instructive than almost anything else?
DISCUSS HERE