VetNet Lifelong Learning Network (LLN) is organising its first conference to investigate some of the issues that act as barriers to progression in the veterinary and animal welfare sector for vocational learners. The conference will be taking place on Friday 9 November 2007 at London Zoo’s Prince Albert Suite.
The conference will appeal to curriculum managers in higher and further education institutes, careers advisors, lecturers in animal and veterinary-related subjects, academic development staff, representatives of professional bodies and lifelong learning network staff. Attendees on the day will be able to take part in a number of workshop discussions covering a range of subjects including:
VetNet LLN is a collaborative widening participation initiative that has been spearheaded by the Royal Veterinary College (RVC) and funded by the Higher Education Funding Council for England (HEFCE). VetNet LLN is working on bringing together universities, land-based colleges and other veterinary and education organisations to encourage further education students and animal welfare practitioners into studying veterinary-related subjects at higher education level by creating progression packages with courses and professional development plans.
To book a place at the conference, please ring the VetNet LLN National Office on 01908 363446 or book online at http://www.vetnetlln.ac.uk/. Places are free of charge but must be reserved by 7th November 2007.
Defra has announced the detection of Bluetongue in 18 imported cattle on premises near Bishop Auckland, County Durham. The animals originated from within the BTV8 Restricted Zone in Germany and were detected as a result of post-import testing carried out by Defra on all Bluetongue susceptible animals arriving from Continental Europe.
This is the fourth incidence of infected animals being imported to the UK. Alongside the premises in East Sussex, Hertfordshire and Devon identified in August, the imported animals will remain under restrictions.
As of 1 September the whole of England and Wales is now in a Protection Zone and approximately 30 million doses of vaccine have so far been made available to farmers throughout England and Wales to protect their stock. However, it may take up to six to eight weeks from now for livestock keepers in the North of England and Wales to have had sufficient opportunity to vaccinate their livestock and to gain immunity (at least three weeks in sheep, and six weeks in cattle).
To allow livestock keepers in those areas sufficient opportunity to protect their animals, and while further veterinary investigations are carried out, these particular infected animals will remain under restriction until late October. Any further positive import cases detected may also be restricted for a period of time depending on veterinary risk assessment, while vaccination continues.
Deputy Chief Veterinary Officer, Alick Simmons said: "This incident shows how important it is for farmers to consider potential disease risks when buying stock, regardless of source. Buyers need to consider how best to protect their own businesses and those of their neighbours and make sure they are clear about the stock they are intending to buy.
"I also want to remind farmers about the importance of vaccination. It is the only effective tool to protect susceptible animals from Bluetongue. Recent evidence indicates a drop or delay in vaccine take-up in counties recently brought into the Protection Zone. Sales data for some of those counties suggest that the number of animals vaccinated in these areas could be as low as one in three, and in Northumberland and Cumbria, the most recent counties brought into the Protection Zone, as low as one in five.
"The threat from Bluetongue is present and real, as shown by the most recent import cases. Vaccination as a preventive measure is therefore more important than ever, so the message to the industry remains clear: don't hesitate, vaccinate".
Boehringer Ingelheim Vetmedica has increased its range of marketing and educational materials about heart disease and the use of Vetmedin.
The materials include canine heart disease awareness posters for either the waiting room or consult room which feature 'static cling' technology, enabling them to stick to any surface without adhesive, as well as information leaflets, owner booklets, health diaries and dog tags.
Materials for dog owners are designed to inform about the signs to look out for with heart disease, and the steps involved in the diagnosis and management of the condition. There's a post-prescription owner booklet which features a health diary for dog owners to fill in, allowing them to track any changes in their dog's condition, as well as details on the telltale signs of heart failure and the benefits of Vetmedin.
Also available in the range are materials to help make prescribing the optimum dose of Vetmedin as easy as possible, including dose optimisation mouse mats, dose dials, treatment algorithms and interactive dose calculators on CD for those veterinary practices without internet access.
For further information, please contact your Boehringer Ingelheim Vetmedica territory manager or call 01344 746959.
New research1 published in in the Journal of Feline Medicine and Surgery by veterinary clinicians at the University of Lisbon and a clinic in the nearby town of Barreiro in Portugal, suggests that cats may benefit from reduced anxiety, stress and perceived pain if music is played in the operating theatre.
Lead author, Miguel Carreira, said: "In the surgical theatres at the faculty where I teach and at the private veterinary medical centre where I spend my time operating, environmental music is always present, and is an important element in promoting a sense of wellbeing in the team, the animals, and their owners. Different music genres affect individuals in different ways. During consultations I have noticed, for example, that most cats like classical music, particularly George Handel compositions, and become more calm, confident and tolerant throughout the clinical evaluation. After reading about the influence of music on physiological parameters in humans, I decided to design a study protocol to investigate whether music could have any physiological effects on my surgical patients."
The clinicians studied 12 female pet cats undergoing surgery for neutering, and recorded their respiratory rate and pupil diameter at various points to gauge their depth of anaesthesia. The cats, which had been fitted with headphones, were meanwhile exposed to 2 minutes of silence (as a control), followed randomly by 2 minutes each of Barber’s 'Adagio for Strings (Opus 11)', Natalie Imbruglia’s 'Thorn' and AC/DC’s 'Thunderstruck'.
The results showed that the cats were in a more relaxed state (as determined by their lower values for respiratory rate and pupil diameter) under the influence of classical music, with the pop music producing intermediate values. By contrast, the heavy metal music produced the highest values, indicating 'a more stressful situation'. The clinicians conclude that the use of certain music genres in the surgical theatre may allow a decrease in the dose of anaesthetic agent required, in turn reducing the risk of undesirable side effects and thus promoting patient safety.
Dr Carreira and his colleagues plan to continue their studies by looking at the influence of music on other physiological parameters, including cortisol and catecholamines, in dogs as well as cats. In the future, they hope to incorporate more sophisticated techniques, such as functional MRI and electroencephalography, into their investigations.
The study can be read for free here: http://jfm.sagepub.com/content/early/2015/03/30/1098612X15575778.full.pdf+html
Reference
Scientists from the Animal Health Trust, the Wellcome Trust Sanger Institute and the University of St. Andrews have pinpointed the genes which allow the bacteria responsible for strangles to thrive, thereby paving the way for the development of a vaccine.
In the study, which the researchers say was the largest of its kind, 224 samples of Streptococcus equi (S. equi) were procured from horses around the globe to try and find a common bacterial ancestor from which modern strains would have developed. Despite the disease first being described in 1251, the researchers were surprised at the genetic similarity of the samples and identified a total population replacement at the 19th or early 20th century. This corresponds to a period when horses from around the world were brought together in global conflicts including World War I, where an estimated eight million horses died on the battlefield.
Dr Simon Harris from the Wellcome Trust Sanger Institute said: “The mobilisation and mixing of horses in conflicts such as WWI provided perfect conditions for S. equi to thrive. This combined with high mortality rates among the horses and their replacement with young susceptible horses could explain what we see around the world today".
While loss of diversity could be considered detrimental to bacterial populations, S. equi still infects more than 20,000 horses in the UK alone each year. Its success, researchers believe, is due to its ability to persist in some horses for years after they have recovered from strangles, where the bug can evolve to evade the horse’s immune system.
Dr Andrew Waller, Head of Bacteriology at the Animal Health Trust said: “The data we have gathered in this study has enabled us to pinpoint the genes that help the bacteria to persist, spread and thrive in the horse population. This research provides an unprecedented opportunity to reduce the impact of and prevent strangles in future generations of horses.”
The AHT says that the ability of S. equi to adapt to living in a persistent state within its host and still infect new horses mirrors the situation with HIV and the bacteria that causes tuberculosis in humans. Dr Matthew Holden from the Wellcome Trust Sanger Institute and the University of St Andrews said: “Unravelling the complex population dynamics of S. equi sheds new light on the balancing act between acute and persistent infection that is going on in many pathogens. Not only does this collection of whole-genome sequences for S. equi offer hope for an effective strangles vaccine, it also provides us with a useful model for understanding persistent infection in humans.”
The two-day event, being held in collaboration with the Veterinary Voices Hiking Group, offers a great opportunity to enjoy the great outdoors, get together, and raise vital funds for this crucial charity.
The event is being led by passionate hiking enthusiasts and Vetlife trustees Robyn Lowe and Paul Horwood.
Each day's route will cover 12-19 miles of stunning Northumberland coastline, but participants can opt for shorter distances.
Robyn said: "The Northumberland hike is more than just a walk – it's about coming together as a community, supporting one another, and embracing the mental health benefits of being in nature.
"We hope to see as many people as possible join us, not only to enjoy the experience but to help us continue Vetlife's essential work."
While fundraising is not compulsory, participants are encouraged to try and raise £365 for the charity, symbolising the number of days Vetlife provides support for the community each year.
To register your interest, email fundraising@vetlife.org.uk.
Photo: www.depositphotos.com
The Wellcome Trust, the UK's largest medical research charity, has announced the launch of a new £10.7m initiative to provide support for a range of activities designed to encourage veterinarians to take up research careers.
The scheme will be run in partnership with the UK's veterinary schools at the Universities of Bristol, Cambridge, Edinburgh, Glasgow, Liverpool, London, Nottingham, and the University of Oxford (Laboratory Animal Medicine Component).
The programme will deliver 20 Clinical Research Training Fellows, each with a PhD and a clinical or pathology specialist qualification, as well as number of postdoctoral fellows and clinical doctoral fellows, each with a DVM and specialist postgraduate training in laboratory animal medicine. In addition, leading to these centrepiece awards will be 175 Vacation Scholarships, 175 Intercalation Awards, support for 5 Summer Schools, and 9 one-year Research Entry Scholarships.
To coincide with the announcement of the new programme, the Royal College of Veterinary Surgeons (RCVS) has launched The Impact of Veterinary Research, a brochure to promote the key role that veterinary research plays in our lives.
Beechwood Veterinary Hospital has become the first (and only) place in the country where dogs and people can give blood.
The Doncaster vets has teamed up with the National Blood Service (NBS) and Pet Blood Bank UK (PBBuk) to offer the community the chance to help with these worthy causes.
Mark Straw, veterinary surgeon and associate director said: "I'm a regular blood donor and know how important it is to give. I thought it would be a great if I could do it at work, luckily enough so did the other staff and the owners of our patients. I am proud that Beechwood is now a people and pets lifesaver."
Mark added: "Once we were on the way to arranging our first NBS visit one of the dogs we were treating needed a transfusion so we made some calls and our first canine session takes place in May".
Craig Taylor, spokesperson for the NBS, said: "This is a real first for the country and it is happening here in Doncaster. It just goes to show how generous all it's residents are, I'm sure they will have as much support from their doggy donors as well."
"We would like to thank everyone who gave and everyone at hospital for making us so welcome."
A leather and brass dog collar once owned by Charles Dickens is one of a number of items coming under the hammer at a sale of 'dog art' at Bonhams New York on 16th February.
You'll have to have deep pockets, though: with a nameplate inscribed 'C. Dickens, Esqe,, Gad's Hill, Place, Higham.' the collar carries an estimate of $4,000 - $6,000.
If you're feeling really flush, you could also pick up a painting by the foremost dog artist John Emms. Amongst the six Emms lots to be offered, a painting titled The Bitchpack of the Meath Foxhounds is expected to fetch $500,000 to $700,000.
The illustrated auction catalogue for the sale is online and available to view at: http://www.bonhams.com/dogs
Vets Now has reached the final of the "Employer of the Year" at the forthcoming Private Business Awards.
Judged by a panel of key UK business leaders, the winners will be announced at an awards ceremony on 6th September 2012.
More than 600 businesses throughout the UK entered the awards. Richard Dixon, founder of Vets Now said: "We are delighted to have reached the final in the Employer of the Year category. We have an absolutely amazing bunch of vets, nurses and receptionists across the country and I am hugely proud of them. They work their socks off; frequently in really challenging circumstances and have significantly contributed to improving the quality of life for the profession and the quality of Out of Hours care available for pets.
"Caring for animals is at the heart of what we do and we treat over 100,000 pets every year through our network of 53 emergency clinics. The very nature of Out Of Hours emergency veterinary care is very challenging to the profession and the support we offer to veterinary practices is also extremely important to us. In the last year our services have enabled more than 2,000 vets up and down the country to have their nights and weekends off, while their clients receive a high quality Out of Hours service. Our referral services also ensure that pets needing care from recognised Specialists can receive this from a trusted team."
Diagnostic imagers at Davies Veterinary Specialists have been exploring the power and 3D resolution of their new CT scanner, and have come up with a fascinating virtual CT bronchoscopy (VB) that tracks the airways of a dog.
A movie of the bronchoscopy can be seen here: http://www.vetspecialists.co.uk%20/06_Animal_Welfare/Services/Diagnostic_Imaging.html
Using the multiple image slices generated, and considerable computing power, virtual broncoscopy allows the user to navigate through the images as if within the actual airway. In human medicine VB is commonly used in diagnostic procedures such as guided biopsy, pre-surgical planning and teaching. It may be combined with real bronchoscopy to facilitate lesion localisation and sampling.
Jerry Davies, managing director of DVS and RCVS Specialist in veterinary diagnostic imaging explains: “Whilst the usefulness of this technique in veterinary medicine remains to be explored, the exciting potential applications include anatomic assessment of the airway, foreign body localisation and pre-surgical planning.”
The University of Nottingham, with funding worth £2.2m, is to carry out a study of the most common cause of Bovine Mastitis in the UK - Streptococcus uberis (S. uberis). If researchers can identify which parts of the bacteria enable the infection their results could lead to the production of an effective vaccine.
James Leigh, Professor of Molecular Bacteriology, who has recently joined the School of Veterinary Medicine and Science, said: "We hope to uncover bacterial antigens of potential use in vaccines aimed at preventing bovine mastitis and provide a detailed understanding of how animals can fight off the disease."
S. uberis is responsible for a significant proportion of clinical mastitis worldwide - but unlike many other bacteria that cause the disease, S. uberis is also in the environment - it is found in pasture and bedding and can even colonise the cow at other body sites with no ill effect - so it is difficult to see how it can be controlled by changes to animal husbandry and milking-time hygiene.
With funding from the Biotechnology and Biological Sciences Research Council (BBSRC) the School of Veterinary Medicine and Science has established research laboratories at the Institute for Animal Health (IAH). The project is being conducted in collaboration with Dr Tracey Coffey's Bovine Genomics group based at IAH and other groups at the Royal Veterinary College, the US Department of Agriculture in the UK and the University of Oxford.
Professor Leigh said: "We will use state-of-the-art molecular technology to determine the differences between strains of S. uberis that can and cannot cause disease. Proteins that are only present in the disease causing strains hold the key to determining which components are essential for infection. We will show which of these proteins are most likely to make an effective vaccine by producing strains of S. uberis which lack the ability to produce each of these proteins; if a strain lacking a particular protein is less able to cause disease then this protein is important for the disease process and becomes a candidate for vaccine development."
The team also want to identify any parts of the immune response in the dairy cow which can be altered to prevent the disease - this information could subsequently be used to develop drugs that interfere with the chemical messages that lead to inflammation and therefore reduce the level of disease.
Hill's Pet Nutrition has reported some early results from its '60 Tonnes in 6 Months' pet weight loss campaign, which started 2 months ago.
The company says that although there is only preliminary data available from 33 practices, it's clear that the campaign is working, with each practice involved reporting on average over 10 Kg weight loss from their patients. However, many practices are holding on to send in results until their patients have reached their final targets, so more data is expected.
Hill's says that some practices have had great success using its PR kit, generating positive coverage in local newspapers. Sara Locke, Associate Customer Marketing Manager is reminding practices that January is the traditional time for 'dieting fever' to hit the headlines after the indulgencies of the festive season. She said: "If you have one of our PR kits, don't forget to send out your pro forma press release - it's not a big task to customise it with your practice details and you could find yourself making a big splash locally at a time when we know interest will be heightened."
As part of the campaign, Hill's has also produced a series of nurse webinars, the last of which was on exercise and rehabilitation programmes for overweight pets and contains tips on how to develop a personalised exercise programme that fits with the owner's lifestyle and reflects the pet's capabilities and level of mobility. The webinar can be viewed here: https://hillsvet.webex.com/hillsvet/lsr.php?AT=pb&SP=EC&rID=13881732&rKey=E1182C100CB53476
Further information is available from local Hill's Territory Managers or by calling Hill's on 0800 242438 or in ROI 1 800 626002.
The Feline Advisory Bureau (FAB) has announced the winners of four 'Easy to Give' Awards, given to the makers of veterinary medicines designed to be easy to administer to cats.
Claire Bessant, FAB's Chief Executive, said: 'Medicating cats is notoriously difficult. It is, therefore, always a pleasure to be able to reward companies who have made great efforts to make their products easier to administer to cats'.
The 2012 FAB Easy to Give Award winners were:
ALSTOE: Therios - The antibiotic cephalexin as a palatable tablet that can be split easily for accurate dosing in cats.
VIRBAC: Effipro - A spot-on preparation for the treatment of fleas, ticks and lice. The new transparent pipette prevents spillage and ensures a complete dose is given. An image of a cat appears on each pipette, so that if one is separated from its packaging it is still clear for which animal the product is intended.
NOVARTIS: Atopica - A treatment for allergic dermatitis that comes in solution form and can be given in food or directly into the cat's mouth. The specifically-designed syringe dispenser allows accurate dosing.
CEVA: Fiprospot - A spot-on medication for treating fleas and flea allergic dermatitis.
The winning products join 20 others which have been given an Easy to Give Award by FAB's expert panel of veterinary surgeons since 2005.
For more information about FAB, visit: www.fabcats.org
The CertAVN was launched in May 2019 as a modular, advanced professional qualification allowing veterinary nurses at all stages of their careers to develop their professional skills and knowledge.
The CertAVN framework sets out the professional values, skills and behaviours required of the higher education institutions responsible for providing the training and support for CertAVN students.
There are currently five accredited course providers in the UK:
The proposed standards for accreditation are set under three areas: curricula and assessment, educators and assessors, and learning culture.
Julie Dugmore, RCVS Director of Veterinary Nursing, said: “In order to make sure that the CertAVN remains up to date and fit for purpose, it is important that we consult on the accreditation standards at regular intervals.
"We welcome constructive and specific feedback from veterinary nurses at all stages of their careers – whether you have already undertaken the CertAVN or are perhaps considering doing so in the future – as well as the wider veterinary team, educators, and employers of current and potential CertAVN holders.
“Your insights will help us ensure that the standards continue to enable veterinary nurse educators to deliver the best training and support possible for CertAVN students."
The consultation runs until 5pm on Monday 3 March 2025.
https://www.rcvs.org.uk/news-and-views/our-consultations/review-of-the-certavn-framework
Bayer Animal Health has doubled the number of pipettes in its Advocate all-in-one flea, worm and mite spot-on to provide an additional range of six-month treatment packs for cats and dogs.
Bayer says the doubling of the number of pipettes in a pack is aimed at providing vets with greater prescribing flexibility and to help improve compliance for owners over a six-month period. Bi-annual vet visits will now give a full year’s parasite cover with Advocate.
Advocate is now available in three- and six-pipette packs for small and large cats and for medium, large and extra large dogs, and three-pipette packs for small dogs. The product remains the only combined flea, worm and mite spot-on that is licensed for the treatment of A. vasorum in dogs.
The RCVS Trust will take part in National Pet Month (3 April - 3 May) and is asking veterinary practices to put on 'Alice in Wonderland' themed fundraising events.
Cherry Bushell, RCVS Trust Director said: "The Trust aims to improve the health and well-being of dogs, cats, and other popular household pets and over the past five years has put nearly £900,000 into this cause. As a small charity we do rely on our supporters - and National Pet Month is a good opportunity to raise money and have fun."
Why Alice in Wonderland as a theme? Cherry said: "The Trust supports curiosity and a sense of wonder, so we came up with the Alice in Wonderland idea - which is topical and also has lots of scope for fundraising and publicity."
If you'd enjoy hosting a Mad Hatter's tea party - or raffling off the Queen of Heart's tarts - you can register with National Pet Month and take part. Further information and a free events pack can be obtained from http://www.nationalpetmonth.org.uk/.
National Pet Month runs from 3 April - 3 May. It aims to promote responsible pet ownership, make people aware of the mutual benefits of living with pets, increase public awareness of the role of pet care specialists and raise awareness of the value of working and assistance companion animals.
Nutraotic contains grapeseed oil, cinnamon, oregano, clove and lemongrass, a formulation which Nutravet says is designed to provide anti-bacterial, anti-fungal and anti-inflammatory support.
The company claims it helps cleanse and moisturise the ear canal, reduce ear odours and break down earwax, while maintaining a balanced ear flora to help prevent infections.
Chris Jones, Managing Director of Nutravet said: “Our goal with the Nutraotic range is to provide pet owners and veterinary professionals with products that offer safe, natural solutions to common pet ear issues.
“We recognise that ear health in dogs and cats is a frequent concern, and with the launch of the Nutraotic Ear Essential Oil, we’re expanding our ability to support pets in a way that’s effective and gentle.
"This product has been developed to make ear care simple and stress-free while using only the highest quality ingredients.”
www.nutravet.com
The course offers practical tips and is also designed to help vets understand their obligations under the Code of Professional Conduct when discussing costs with clients.
RCVS CEO Lizzie Lockett said: “Discussions around the costs of veterinary treatment are not always easy and can sometimes give rise to misunderstandings or lack of clarity between clients and veterinary teams.
"We recognise the challenges these conversations present and the pressures veterinary professionals face.
“Meanwhile, the ongoing Competition and Markets Authority (CMA) investigation has highlighted that animal owners are not always satisfied with the level of information they receive in order to make an informed choice about treatment options.
This course supports the development of veterinary surgeons’ and veterinary nurses’ communication skills so that they can discuss treatment costs more transparently with their clients, helping to reduce potential misunderstandings and build trust.”
The course takes 45 minutes to complete and features an interactive scenario as well as expert video advice from experienced veterinary surgeons.
https://academy.rcvs.org.uk
Rabbit Awareness Week (26th April - 2nd May 2010) is reportedly going to be bigger than ever this year with over 1000 vets within the industry expected to be involved.
In partnership with Burgess Pet Care, Petplan Insurance, Company of Animals, Intervet/Schering-Plough Animal Health, Genitrix, PDSA, Wood Green Animal Shelters and RWAF, Rabbit Awareness Week's mission is to educate current and potential rabbit owners across the UK about the importance of rabbit welfare.
The focus of the week will be rabbit obesity. At the same time, organisers hope the week will raise the profile of rabbits as pets and encourage owners to seek the right veterinary advice about rabbit nutrition and health.
The week has been deliberately timed to happen soon after Easter, to make use of a time of year when rabbits are at the forefront of people's minds. Organisers hope to reach rabbit owners who may have bought new pet rabbits but who may not have the right information about how to keep them happy and healthy.
Throughout the week some of the UK's largest retailers, suppliers of rabbit food and welfare charities will be providing valuable feeding knowledge and information, along with a range of deals and offers to vets and pet owners.
Organisers are asking veterinary practices to get involved by offering Free Health Checks for pet rabbits, and by providing free advice about vaccinations, husbandry and diet. To help, there is a range of display and training materials to help you run your Free Health Checks together with promotional materials such as newsletter templates and press releases. You can also register your event for free on the Online Event Locator.
The display kit includes shelf wobblers, barkers, posters, appointment flyers, Health Check Certificates and an A3 size Free Health Check window sticker. You'll also receive additional items to give away to rabbit owners, including Excel samples, RAW care guides, car stickers and branded bags.
For more information and to find out what special trade offers are available to vets during the week register at http://www.rabbitawarenessweek.co.uk/.
The Information Commissioner has supported the Royal College of Veterinary Surgeons' decision not to publish the Overspend Review Group's report (aka the McKelvey Report) in full.
The verdict follows two challenges to the College's decision, one made by the British Veterinary Association and a second by a member of the College.
The College says its original decision not to publish the report in full was based on two sets of external legal advice that to do so would be unlawful under the provisions of the Data Protection Act. However, the College did publish the recommendations from the report (otherwise known as the McKelvey Report), which it says comprise more than half of the total.
The Overspend Review Group was tasked with considering all aspects that relate to the College's budgeting and expenditure processes and to propose lessons that should be learned. It was set up following overspends in two areas: the installation of a new data management system and building development work at the College's premises in London.
RCVS President Jacqui Molyneux said: "This verdict is welcome in that it supports our original decision. But I can appreciate that it may frustrate those members unhappy that they will not see the full report.
"When it was commissioned, it was intended that the report would be published in full; in the event, the document included information that would contravene the Data Protection Act if published. However, I would like to reassure members that the substance of the report was included in the published recommendations, and these have now, in the main, been acted upon."
Questions and answers about the Report, together with the recommendations, can be found here.
The webinar will be presented by Dr Abigail McGlennon from the Equine Infectious Disease Surveillance (EIDS) team at the University of Cambridge who will present data from the Surveillance of Equine Strangles (SES) network to provide a detailed overview of strangles diagnoses across the UK.
Abigail will explore recent trends in outbreak reports, the genetic makeup of recent circulating strains and transmission links between UK outbreaks.
By linking research from her own PhD work on S. equi genomics and transmission with preventative strategies, Abigail show how to suggest and implement evidence-based prevention measures to clients.
The webinar will also offer advice on ‘the ates’ preventative measures – vaccinate, isolate, investigate and communicate – and will include information on when horse owners should be vaccinating with Strangvac and an outbreak management vaccination plan using the traffic light ‘green, amber and red’ system.
https://go.dechra.co.uk/preventative_strategies_for_strangles
Bayer Animal Health has signed a sponsorship deal with the celebrated series The Dog Whisperer on Nat Geo Wild and committed to a wide-reaching TV advertising campaign to promote Drontal.
The sponsorship agreement covers series 5 of The Dog Whisperer as well as repeats of series 1 - 4. The programme follows Cesar Millan as he goes into the homes of troubled dog owners offering calm and assertive guidance. The Dog Whisperer is broadcast five times a day throughout the week and will be aired from July until December on Nat Geo Wild. Drontal's sponsorship credits will be shown before, during and after each episode and will feature the Schnauzer that's become synonymous with the brand.
An additional TV advertising campaign will run during July and August in the UK and Republic of Ireland, primarily on GMTV and Ireland AM, but also on around 15 satellite channels. All the advertising will centre around the Schnauzer "Absolutely Not" campaign, serving to highlight the benefits of regular worming to a specifically targeted audience.
Drontal product manager, Dan White, says the initiative will increase brand awareness for Drontal amongst pet owners, ultimately resulting in healthier dogs and cats. "We're expecting to see a significant increase in demand once the campaign commences and, as such, have put in place the necessary steps to ensure this extra demand can be easily satisfied."
Deborah Armstrong, Senior Vice President, Media Sales and Partnerships for Fox International Channels says: "We are thrilled Drontal has partnered with our world famous Dog Whisperer TV series. The show, which premieres on Nat Geo WILD, and its star Cesar Millan, has a passionate and loyal fan base in this country which is a key factor for Drontal. The Dog Whisperer is a break-out franchise for National Geographic Channel and the show combines our unique brand values with first class entertainment."
New point of sale materials for veterinary practices to reflect the sponsorship agreement will also be available.
For more information, please speak to your local Bayer Territory Manager.