Greater collaboration between disciplines to promote the 'One Health' approach for people and pets could save the NHS 2.5 billion a year, according to Danny Mills, Professor of Veterinary Behavioural Medicine at the University of Lincoln.
Professor Mills, an authority on companion animal behaviour, cognition and welfare, made the claim at Purina’s 'Better with Pets' European Forum in Brussels, where experts in the animal and human relationship gathered recently to discuss the benefits that pets can have to public health.
Professor Mills highlighted how animal assisted activities and therapy (AAT), where animals are used to improve social, emotional and cognitive functioning, supporting recovery and rehabilitation, can play an important role in the cost saving. He also noted how pets have been shown to reduce anxiety in those with autism, while also easing the stress levels of parents and carers.
Attendees at the event heard an example of AAT in practice at the Sant Joan de Déu-Barcelona hospital in Spain where a functional unit has been in operation for the past six years. Here, sick children receive AAT on the advice of a doctor, both in the emergency room and on an inpatient basis. The hospital reports that the dogs help the children to have a better life and cope more effectively with their illnesses. Purina called on the public health community to recognise the advantages of AAT and to play an active part in supporting this vital element of public health care.
The panel – which also included Andrea Meisser, Vice-President of the Institute for Interdisciplinary Research on the Human-Animal Relationship, Ruud Tombrock, Director for the Europe Region of World Animal Protection, and Andrea Gavinelli, Head of Unit at the European Commission’s Health and food safety Directorate General – noted that while the benefits of the bond between people and pets are widely felt, they are sometimes hard to quantify empirically.
Professor Mills noted that it can be challenging for researchers to have papers accepted by journals or funding bodies, making it difficult for policymakers to promote the benefits of pets for public health. The panel agreed that greater partnership between all disciplines – from researchers to veterinarians and policymakers – was crucial to advancing the understanding of the public health benefits of pets and people.
Discussing how policymakers could play a part in promoting the One Health approach, Mr Gavanelli called on the pet care community to work together to provide scientific examples and data highlighting economic and social benefits. He also noted that policymakers in Europe had an important part to play by taking a holistic approach to the issue.
Professor Mills said: "The benefits of responsible pet ownership are clear. I’ve seen pets have dramatic effects on autistic children. Understanding the subtleties and nuances of how people and pets work together is vitally important for the well-being of both, and has the potential to make a massive difference to public health. But it is crucial that the industry is given an opportunity to analyse this further. Ignoring the evidence is a far greater problem than dismissing the research as being at an early stage."
As part of its Pet Factor campaign, the National Office of Animal Health has launched a competition via its consumer website Pet Health Information www.pethealthinfo.org.uk to find a pet with "the Pet Factor".
NOAH is inviting owners, vets, and vet nurses to go on to the website and put forward nominations, in no more than 200 words, of animals that have staged an amazing recovery, shown exceptional bravery or set themselves apart in some other way.
The Pet Factor campaign was launched with a set of three viral videos, focussing on Pet Factor auditions for a dog, cat, and hamster that reminded owners of the importance of basic pet care.
The PHI site encourages owners to go to talk to pet care professionals to seek advice about how to keep their pets healthy and happy.
Phil Sketchley chief executive of NOAH said: "The video campaign was very successful, with over 25,000 people having watched them so far. Now we want to take the campaign further and find pets that have done something special in a way that really embodies the spirit of 'the Pet Factor'."
The winning pet and their owner will receive a full photo shoot worth over £1,000 with renowned animal photographer Sam Lunt. The final photographs will be presented to them in a beautiful bound book, to remember their special day.
If you think one of your clients deserves to win, submit your 200 word entry at www.pethealthinfo.org.uk, with a photograph if you have one. The closing date is 28 February 2010.
The BVA and the BSAVA have issued a statement in response to the launch of the RSA Preferred Referral Network.
"This is a business decision for RSA, in light of pressures facing the pet insurance industry - however BVA and BSAVA requested a meeting with the pet insurer earlier this year to discuss members’ concerns about RSA's policy conditions concerning cases for referral. We outlined the importance of the vet-client relationship, especially with respect to clinical decision making, and we emphasised that decisions must be made in the best interests of the pet-based on clinical indication and not be driven by cost. RSA refers to these meetings in their recent Q&A document (number 13). However, this so-called “engagement” should not be read as implying the two Associations complicity or acceptance of the changes. We stressed our concerns to RSA and would welcome opportunity for further input.
BVA and BSAVA actively encourage our members to make us aware of their concerns, and to keep us informed about how RSA’s new approach is working in practice. This will help us to continue to champion vets' voices on an issue that impacts our profession."
Despite being one of the most common endocrine diseases in dogs, affecting approximately 1-2 dogs per 1,0001, Cushing’s syndrome can often be difficult to diagnose due to non-specific clinical signs and the lack of a single, highly accurate test.
The webinar is being presented by Professor Carmel Mooney FRCVS, an RCVS Recognised Specialist in Small Animal Medicine (Endocrinology), who will equip attendees with the knowledge and tools to confidently diagnose and treat Cushing’s syndrome and learn the essentials of monitoring trilostane therapy.
Carmel is currently Clinical Director of the University College Dublin Veterinary Hospital, Director of the ECVIM-CA residency programme and Director of the DVMS Professional Doctorate Programme within the School of Veterinary Medicine.
She has published widely in the field of small animal endocrinology with over 80 original articles, reviews and case reports published in peer-reviewed journals, four books as joint editor and 30 book chapters.
https://membership.elearning.vet/cushings-webinarcarmel-mooney
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Each year the WSAVA Congress is held in a different location around the world and attracts over 70,000 veterinary professionals who relish the opportunity to hear from top international speakers on all aspects of practicing small animal veterinary medicine.
The WSAVA is an international network of associations dedicated to the continuing development of companion animal care around the world. It brings veterinary practitioners and academia together to help enhance the knowledge of specific topics, such as hereditary disease and nomenclature of pathological processes.
To celebrate the Association's 50th anniversary Professor Michael J Day, chairman of the WSAVA Scientific Advisory Committee, has proposed that this year be the year of 'One Medicine'. The theme is intended to recognise the importance of the link between the medical and veterinary professions. It will encompass the human population, domestic animals and wildlife, and the impact that current environmental changes are having on these groups. Lectures and seminars during this year's congress will reflect the 'One Medicine' topic, looking for an exchange of ideas and to build the foundations for future developments of mutual interest. For further information please visit http://www.wsava2010.org/.
Veterinary staff can enter the WSAVA prize draw by visiting Petplan at stand 311 during the BSAVA Congress or via the dedicated Petplan veterinary staff website, petplanvet.co.uk.
Eurovet Animal Health is to offer veterinary surgeons visiting the London Vet Show a free trial of Cardisure to use in newly diagnosed patients*.
In addition, for every free trial vets sign up for at the event, Eurovet will also donate £1 to The Children's Heart Association to a maximum total donation of £500. The charity is run by families and friends of affected children and aims to improve facilities for children at heart units, maintain standards of improvement as new techniques develop, raise funds to help purchase specialised equipment and support patients and their families.
Eurovet will also be running a prize draw to win one of two Thamescope Cardiology Stethoscopes each day.
The company says bulk buy discounts will also be on offer and following on from news of the recent methadone CPD seminars, the team will also be talking about Comfortan - the first EU authorised veterinary licensed methadone. They will also be taking registrations for the final seminar in the series of three, which takes place at The Gables hotel, Falfield, near Bristol on Wednesday 30th November.
Eurovet will be on stand G70.
*The trial applies to veterinary surgeons only. The free product will be supplied to the named veterinary surgeon at the registered practice address.
Pfizer has announced the results of research carried out as part of its Vet Support+ initiative, which shows that the three most important factors in engaging a veterinary team are: leadership, employee performance management and team effectiveness. Of the three, performance management is the most important.
The employee engagement survey was carried out to provide an insight to the veterinary market specifically. According to Pfizer more than 4,000 responses were received, providing insights from 749 practice owners, partners and practice managers and almost 3,500 individual veterinary practice employees. Analysis and modelling from an independent expert and the Vet Support+ team led to the identification of three drivers for an actively engaged team within a veterinary practice, and the creation of a national benchmark for employee engagement. Pfizer says Vet Support+ is committing to running the research on a regular basis so that employee engagement amongst all veterinary staff can be monitored on an ongoing basis.
Pfizer says that although recognised as the most important factor in generating good employee engagement, performance management was identified as an area of weakness in many practices. There were contradictory responses from management and staff regarding both formal appraisals and informal feedback taking place. In both cases, management tended to believe this was happening while staff disagreed. Of further frustration for staff was the management of poor performers, with 52% of staff stating that poor performers were not managed effectively.
Leadership is critical for any successful business, however the survey showed that while personal relationships between management and staff are good (79% of vets and 76% of staff agreed that the relationship between management and teams are generally good), there is a lack of trust between leadership and staff (80% of vets said they believe there is trust in the team, while only 62% of staff agreed).
Practice owners were more upbeat about team effectiveness: 76% said they believe the team was willing to put in more effort, while only 63% of staff agreed. There was another inconsistency regarding communication within the team, with only 49% of staff thinking that communication in practice is good versus 65% of practice owners.
Ned Flaxman, Director Business Innovation at Pfizer Animal Health said: "At face value this data makes for very interesting reading and the identification of the key drivers of engagement in practice is the practical benefit for practices to prioritise their focus of activity on staff management."
He added: "This research will enable us to work with practices to do their own employee engagement survey to be benchmarked against the national study. This will provide an evidence-based approach to identify the biggest gaps for improvement, and our Vet Support+ team can work with practices to deliver solutions for those challenges whether leadership, team effectiveness or performance management."
Practice owners and managers wishing to understand the data in more detail and measure levels of engagement within their own team against the evidence-based benchmarks the study provides should contact the Vet Support+ team at http://www.vetsupportplus.co.uk/
Key findings from the Employee Engagement Survey:
The RCVS has launched a mobile version of the Code of Professional Conduct for veterinary surgeons and veterinary nurses: an app for Android devices and a web app for Apple users.
Once installed, the app provides smartphone and tablet users with a mobile-friendly version of the Code and all 27 chapters of supporting guidance in their pockets, even when there is no network connection. Whenever the Code is updated, the latest version will be available to download the next time the device is online.
Head of Communications, Lizzie Lockett, said: "Our new app provides easy access to the Code, so busy veterinary surgeons and veterinary nurses can now keep our guidance to hand, even when out and about. It's never been easier to ensure that you're always working to the Code's principles of veterinary practice and professional responsibilities."
The app also offers a keyword search of the whole Code and supporting guidance, links to other sources of information and contact details for further advice over the phone or email.
To install the RCVS Code of Professional Conduct app on your android device, visit Google Play and search for 'RCVS code'. To install it on an Apple device, visit the RCVS Code web pages in the device's internet browser, click on the app link in the Code tool box on the right hand side, and follow the instructions.
Alternatively, a copy of the full Code and all supporting guidance can now be downloaded in PDF format from the RCVS website, date-stamped so that you know when it was last amended.
Visit www.rcvs.org.uk/code or www.rcvs.org.uk/vncode and see the 'Code tools' box for both the PDF and the web app.
The College says it would very much like feedback about the app, or suggestions for future apps - email Christine James in the Communications Department, on christinej@rcvs.org.uk.
The competition will run throughout National Microchipping Month in June, to highlight the importance of microchipping (not to mention the fact that it becomes compulsory on 10th June).
Identi also has a range of support materials to help practices answer clients' questions about chipping, including a social media toolkit and a Practice Pet Protection Pack with client leaflets (available in digital or hard copy form).
To enter the competition: https://docs.google.com/forms/d/1qmJJiJadeGNJ-PelBU_Jrh43i5htqGl7mQ1hVlW3hSY/edit
For info about the support materials: contact@identichip.co.uk
New faces on the RCVS Council include Richard Stephenson, Charles Gruchy and Catherine Goldie. Dr Barry Johnson (first elected to Council in 1985) and Dr Christopher Chesney (first elected in 1996) have been voted on for further terms. Dr Robert Ellis, who has had three previous periods on Council, has been re-elected.
The first coxib for the treatment of osteoarthritis (OA) in dogs, PREVICOX® (Merial), has now been licensed for the relief of post-operative pain and inflammation following soft tissue surgery.
"PREVICOX is the first coxib specifically designed for dogs, and now vets have another reason to use it," said product manager Claire Parry-Baggott. "In addition to the osteoarthritis claim, it is now also proven for use following soft tissue surgery with no adverse effect on bleeding times, haematology or biochemistry.
She added: "With its rapid onset of action and once daily dosing vets can prescribe PREVICOX with confidence at a dose rate of 5mg/kg, two hours pre-surgery and for up to three days including the day of surgery".
To help practice staff explain the importance of the owner's role in after surgery care, and the benefits of using PREVICOX, Merial has produced a practice guide for dog owners following soft tissue surgery. The guide deals with all areas of surgery aftercare including dietary advice, post surgery exercise and wound care. For copies, please contact your local Merial Territory Manager, or call 0870 6000 123.
Vets are being asked to help pig producers assess their health status and biosecurity measures, as part of BPEX's new National Pig Health Improvement Project (PHIP).
The national programme is currently running alongside existing programmes in East Anglia, Yorkshire and the East Midlands and will cover all the remaining regions. BPEX will now start to combine all programmes into the National PHIP. So all English pig producers and vets can join the industry-wide drive to improve pig health and reduce costs.
BPEX says the national Pig Health Improvement Project (PHIP) project will need the support of veterinary surgeons to:
BPEX regional health coordinator Helen Clarke said: "The surveys are filled in by vets during quarterly farm visits to gather information on prevalence of four key diseases - swine dysentery, PRRS, enzootic pneumonia and mange. This is then used to populate a confidential online mapping service, which PHIP members can use to keep informed of health challenges in their area.
"The biosecurity audit is a series of simple to answer questions about current biosecurity practice of a unit. This then forms the basis for biosecurity planning and discussions to help clients make improvements and review their impact."
A further benefit when producers sign up to the PHIP is free-of-charge post-mortem information from the BPEX Pig Health Scheme (BPHS). The BPHS provides producers with detailed post-mortem health reports when they submit pigs to participating abattoirs.
Clients who are:
Practices can claim £50 per unit for completing the survey and biosecurity audits. This still needs to be claimed through specific regional systems because of current funding contracts.
Contact Helen Clarke for details: helen.clarke@bpex.ahdb.org.uk or 07973 701369. Visit http://www.pighealth.org.uk/
Invicta Animal Health has been appointed exclusive UK distributor of EquiChek, a rapid screening test which uses whole blood to assess the level of Serum Amyloid A (SAA), a major acute phase protein of inflammation in horses.
According to the company, EquiChek is the first test which is able to provide a visual semi-quantitative result within 15 minutes. The test will display 4 lines for a normal level of SAA and sequentially fewer lines depending on the severity of the inflammation.
Rob Watkins, Managing Director of Invicta, said: "Monitoring SAA levels in horses is a well-documented method of indicating a variety of conditions and for assessing health/inflammatory status prior to performance. However, the needs for equipment and time to perform the tests have always limited the situations in which it can be used.
"EquiChek changes all that. A stableside test for SAA means that monitoring real-time becomes a reality. Whether for tailoring antibiotic therapy, to check pre-breeding health status through to pre-competition health assessment, the applications are literally endless".
For further information see www.invictavet.com or phone 01403 791313
The company says Locox TT has been developed to have high levels of EPA and DHA Omega-3, with independent lab analysis showing it contains over four times more Omega-3s than the market leading supplement.
The new product also chondroprotective ingredients and antioxidants.
Locox TT comes in tablet form: 1-2 tabs per day, with no loading phase required.
Will Peel, TVM UK’s product manager said: "Locox TT has undergone extensive independent testing so vets can be assured that the information they give to pet owners is verified and can be trusted.
"With an abundance of joint supplements on the market, we believe it is important that vets are able to make informed decisions when selecting their chosen brand, by providing clear, trustworthy information, alongside a high-quality product.’
TVM says it will be making client leaflets and waiting room questionnaires to help pet owners identify the symptoms of osteoarthritis in dogs.
For more information, visit www.tvm-uk.com/locoxtt or contact your local TVM territory manager.
CEVA Animal Health has launched an arthritis information pack to help support vet practices and their clients.
The pack includes a joint care range brochure, which explores how to recognise and monitor pain in the veterinary practice, and an authoritative eight-page arthritis technical review, which discusses the latest concepts in arthritis control.
In addition, client leaflets are available, which explain some of the measures that can be taken to improve the quality of life for dogs with arthritis, including weight loss and controlled exercise.
CEVA’s range of joint support products includes Meloxidyl®, Carprodyl® and Flexivet®.
To receive a free information pack please contact CEVA's small animal veterinary advisor Fraser Broadfoot MRCVS on 01494 781510, CEVA Animal Health Ltd, 90 The Broadway, Chesham, Bucks, HP5 1EG.
Vets Now, the UK's dedicated Out Of Hours emergency vets with 32 clinics across the UK is launching a new recruitment initiative whereby vets with two years post qualified small animal experience have the opportunity to experience life working at the cutting edge of Emergency and Critical Care (ECC) through a range of new flexible short term contracts.
ECC represents a new, exciting and growing sector in the UK and Vets Now is offering vets a range of short to medium term flexible contracts which will enable you to develop new clinical skills in an exciting, fast paced environment. The contracts will appeal to any vet who is looking to gain experience working in ECC either with a view to pursuing a career in this specialised area or returning to daytime practice equipped with new clinical skills.
Speaking about the new contracts being offered, Fiona Dewar, HR Director for Vets Now SAid: "The nature of ECC medicine means that there is never a dull moment in our clinics and we tend to attract young, dynamic professionals who are keen to develop new clinical skills and have a more flexible working package. We know from experience that long term contracts don't appeal to everyone and we want to attract the best vets to come and work for us, whether it's for a three month contract or a twelve month contract with the added option of becoming permanent."
For more information about the range of contracts in one of Vets Now's 32 clinics, please contact Pauline Aitken, Vets Now Recruitment Manager on 0800 033 6466.
The RCVS is calling on veterinary surgeons and students, and listed or registered veterinary nurses to complete its Survey of the Professions 2014.
The four-yearly, confidential survey provides the College with data that helps it develop policy, plan its activities and respond to questions from stakeholders such as government and the media.
The survey aims to find out more about individuals' employment type and experiences, working patterns and professional development. It also asks about aspirations for the short- and long-term and current views on the veterinary profession.
Questions are also asked about mental health and well-being, using the Warwick-Edinburgh Mental Well-Being Scale. The data will be used to track the mental well-being of the profession at a population level over successive years - a process that started with the 2010 survey - which will feed into other work being carried out across the profession.
Finally, the survey includes a set of questions about 24/7 emergency cover, the answers to which will feed into the RCVS Standards Committee's current evidence-gathering exercise.
This year the survey, which is being carried out by the Institute for Employment Studies, will only be available online. All those for whom the RCVS has a personal email address (ie not 'info@' or similar) have been sent a participation request. Others will be sent a letter, including the survey URL. Those who do not receive this letter by Monday 14 April should contact Lizzie Lockett, on l.lockett@rcvs.org.uk or 020 7202 0725.
The deadline for completion of the survey is 30 April.
David, who graduated at Bristol in 2019, worked in mixed practice before joining Scarsdale Vets’ farm animal team early in 2020, where he developed a passion for small ruminant work and completed his CertAVP (Sheep).
He went on to relaunch the ‘flock health club’ and secured funding for new advanced breeding services to support sheep farms across the Midlands.
After sustaining significant injuries in a serious car accident, he was forced to step down from clinical work but went on to set up his veterinary consultancy, offering CPD training for vets and students working with The Webinar Vet and Vet Times.
This year, he joined NoBACZ Healthcare as their International Business Development Manager, where he works to bring their products into the livestock health markets globally.
He continues to offer sheep advisory services to farmers and teach students, and recently supported APHA as an OV during the current BTV-3 outbreak.
On being named the winner, David said: “I was stunned to even be nominated for this prestigious award, let alone win it!
"I am absolutely delighted and humbled at the same time.
"My career has been a real journey of ups and downs so far, but I’ve overcome the challenges in my way and have had the chance to undertake and create several different opportunities since having to step away from full-time clinical work.
"I hope to do this award justice and to inspire other young vets who may also be going through difficult times to rise to the challenge and embrace the varied opportunities our profession offers.
"Congratulations to my fellow finalists too.”
Other award winners included Axe Valley Large Animal Vets, Old Golf House Vets and The University of Central Lancashire - School of Veterinary Medicine, which all took a BVA Wellbeing Award for having embraced the Association's Good Veterinary Workplaces initiative and created inclusive workplaces with positive cultures where staff feel valued.
Paula Boyden, Veterinary Director at Dogs Trust, won the BVA Outstanding Service Award (Chiron Award) for services to the profession.
Eddie Clutton, Clinical Director of the Wellcome Trust Critical Care Laboratory for Large Animals (Roslin Institute), won the BVA Advancement of Veterinary Science Award (Dalrymple-Champneys Cup and Medal) for his distinctive contributions to the field of veterinary anaesthesia.
CABI has given VetMed Resource, its online veterinary information service, a new look and some new features. See: www.cabi.org/vetmedresource.
VetMed Resource is a database of over 1.3 million veterinary and animal science research records from 1972 to the present. CABI says searching the records has been made more user friendly with a new design, and improved navigation across the site.
Robert Taylor, Editor of VetMed Resource said: "This newly-launched VetMed Resource has been designed after consulting with practicing veterinarians from around the world. They provided feedback on usability, design, and research needs, and the new look reflects the changes suggested."
VetSurgeon member Howard Wilder, founder and managing director of British veterinary pharmaceutical company Genitrix, has been named Director of the Year at the 2010 Institute of Directors' London and South East Director of the Year Awards.
Genitrix provides treatments and therapies for pets and horses, and has just launched Libromide, the UK's first licensed formulation of potassium bromide, used in the treatment of canine epilepsy. Howard won the award in the category for businesses with a turnover of up to £4.99 million.
Howard said: "I founded Genitrix in 1998 and it's undoubtedly my greatest achievement. From scratch, and in just 12 years, we've become one of the top 20 companies in the veterinary pharmaceutical sector and compete strongly with multi-million dollar global corporations.
"I'm absolutely thrilled to have won. It's recognition both of the success of Genitrix and for me personally. I've worked very hard to make Genitrix the best run business in the sector and this confirms that I'm heading in the right direction."
The BVA has welcomed a Scottish Government consultation on the compulsory microchipping of all dogs in Scotland, launched by Cabinet Secretary Richard Lochhead on 27th December.
Microchipping of all dogs is already a legal requirement in Northern Ireland and will become a requirement in Wales in 2015 and in England in 2016.
BVA President Robin Hargreaves, said: "BVA has long supported the compulsory microchipping of all dogs as a significant welfare measure and so we are delighted that the Scottish Government has launched this consultation.
"Every vet in practice will tell you what a highlight it is to be able to reunite a lost dog and its owner quickly and easily. The more dogs that are microchipped, with correct details on the database, the easier that process becomes meaning fewer dogs sent to kennels and charities."
Ronnie Soutar, President of BVA Scottish Branch, said: "Microchipping is a safe, effective and permanent way to link dogs with their owners and it is an essential part of responsible ownership. It is a small cost in terms of dog ownership with veterinary practices in Scotland offering microchipping at a very reasonable price or at a discount or free as part of a practice promotion. "It is important to remember that microchips are only as useful as the information held on the database and so we must work together with the Scottish Government to ensure that dog owners understand the importance of keeping this information up to date."
The consultation also asks for views on dog licensing and compulsory muzzling of dogs in public areas - measures that BVA has not supported.
Mr Hargreaves said: "We have some serious reservations about the call for all dogs, or dogs of a specific breed, to be muzzled in public areas.
"Under the Animal Health and Welfare (Scotland) Act dogs are afforded the right to exhibit normal behaviour which could be compromised by the requirement to wear a muzzle at all times outside of the home. We hope that respondents to the consultation reject this idea."
The BVA says it will be consulting its members to respond in full to the consultation.
The National Office of Animal Health (NOAH) has launched 'The Happy Healthy Pets Project', designed to encourage owners to prioritise pet healthcare.
At the heart of the campaign is a new online photography gallery at pethealthinfo.org.uk, where owners and veterinary professionals are being invited to upload pictures of happy healthy pets to help build a resource of images and healthcare advice.
To help ensure a high standard of photography, NOAH has partnered with top wildlife and animal photographer Victoria Hillman to create five top tips to help all participants capture the perfect pet photo:
Dawn Howard, Chief Executive of the National Office of Animal Health said: “We’re really looking forward to getting the campaign underway, having seen the fantastic levels of participation in photo-based activity for last year’s ‘I Heart My Pet’ campaign. This year, we’re aiming to taking things one step further by creating the biggest ever gallery of pet portraits in the UK with the help not just of Britain’s pet owners, but also of veterinary professionals and their clients. The campaign is designed to use a simple, fun and familiar mechanic - taking photographs of our pets - to create interesting, engaging content but also to raise awareness of more serious healthcare messages.
“We’re delighted to have partnered with Victoria Hillman so that we can help make sure all pet owners know how to capture the perfect pic and to encourage as many owners and their vets across the UK as possible to get involved. We can’t wait to see the results.”