The company is also working with the UK charity to call for the creation of international standards in the training and deployment of sniffer dogs.
Earlier this week, Medical Detection Dogs announced the findings of its research on scenting COVID-19, confirming that dogs can play a major role in public safety through their ability to detect the virus’ odour.
Researchers will now move to trial the dogs at sites such as ports of entry and public spaces, where dogs can screen individuals rather than samples and contribute to the fight against the virus by detecting COVID-19 carriers.
Sniffer dog schemes are currently being piloted in countries including Finland, Russia, Italy and France, but there is currently no centralised best practice process for such programmes.
Medical Detection Dogs and Purina are calling for:
Medical Detection Dogs founder and CEO Dr Claire Guest said: “Sniffer dogs have the potential to make an important contribution to the fight against COVID-19 and future pandemics. Researchers around the world are urgently working to meet that need, but it is vital that we collaborate, share the knowledge we have gained on the incredible abilities of our dogs and formalise best practice in training and deployment.
"Along with Purina we want to call for international collaboration between organisations around the world on the implementation of disease detection and research. Our vision is to guarantee that dogs are well-treated and consistent in their performance, and support the reliable, safe creation of similar schemes in developing countries, where dogs could play a huge role in halting the spread of this disease and future pandemics.”
Jeff Hamilton, CEO at Nestlé Purina PetCare EMENA, said: “Purina and Medical Detection Dogs share a belief in the positive role and impact of dogs in society. These dogs could provide fast, effective and non-invasive diagnosis and help to create safer spaces for us all, but we should ensure that each of them is trained safely, humanely and able to effectively perform their important role in detecting COVID-19."
Sandymoor Vets and Westbrook Vets are headed by Clinic directors, Dr Becky Crossfield and Dr Rhys Peters, supported by a team of 18 vets, nurses and receptionists at each practice and a six-strong head office support team providing finance, marketing, property and HR expertise.
North Star Vets which was launched by Dr Sean Cleary, Dr Richard Thomas and chartered accountant, Jane Platt, opened its first practice about 11 months ago.
The company is aiming to grow to 10 practices over the next four years.
Sea, said: “The ethos of North Star Vets is about giving the next generation of ambitious vets an opportunity to own a share of their own practice and to run it the way they want, without the risk and substantial capital investment that would usually be required to open their own site.
“Our practices also have the added benefit of our central resources spanning clinical, financial, HR, marketing, procurement and property expertise, which are all required to create a successful business.
"In addition, clients enjoy the service levels and continuity that owner managed businesses are renowned for.”
“We knew our offering would be attractive to high quality vets who have the ambition and drive to go beyond heading up a corporate practice, and want to take their career, experience and earning potential to the next level.
“Burford Lane Vets has been very successful achieving a monthly turnover of £100,000 within its first 12 months and we’re very pleased to follow this with the opening of Westbrook Vets and Sandymoor Vets.
"Both practices are in great locations and have undergone high quality fit outs that incorporate all the latest equipment and facilities.
"When this is combined with the knowledge, experience and enthusiasm of Becky and Rhys, it’s easy to see why both practices are proving popular, with almost 700 clients already registered at Westbrook Vets and more than 400 at Sandymoor Vets.
“We’re already planning to open two more sites in the North West, and are currently looking for high-calibre vets who want to be masters of their own destiny by becoming part of our unique co-ownership model.
"Anyone interested should contact us now.”
www.northstarvets.co.uk
The BVA has added its voice to calls for the suspension of imports of cattle and sheep from areas where the bluetongue virus is known to be circulating.
Following yesterday’s announcement by Defra that BTV1 (Bluetongue Serotype 1) had been detected in five cattle imported from a Restricted Zone in the south west of France, BVA President Nicky Paull said: “I am saddened, but not surprised, that the actions of some are putting our livestock here in the UK at risk. As long as some farmers continue to import stock from these areas we will continue to see this problem and we therefore believe that the only answer is to suspend imports. We also see absolutely no reason why compensation should be paid to those who have risked the health and welfare of the national flock and herd.
“My advice to farmers still is to vaccinate against BTV8 if you have not done so already. If you did vaccinate during the summer then plan to boost protection at the end of the winter period so your stock is protected next summer. With no vaccine currently licensed for BTV1 however, do not import livestock from mainland Europe - we should not rely on the hope of a BTV1 vaccine in time to prevent serious problems next summer if we buy this new strain of bluetongue virus into the UK.”
Merseyside police are urging members of the public and veterinary practices to exercise caution following the theft of some prescription veterinary medicines from a commercial vehicle in Prescot.
The missing medication is around ten 100ml bottles of Micotil, a prescription-only veterinary medicine used to treat respiratory problems in cattle and sheep, but which could prove fatal if taken by humans.
The drug, which was packaged in cardboard with Spanish labelling, was stolen from a lorry that had parked last Thursday night on an industrial park at Caddick Road, Prescot, prior to making a delivery to a company in Speke.
PC Dufton-Kelly of Huyton Police Station's Crime Management Unit said: "We believe this was simply an opportunist theft, which has left the offenders with a rather unusual product on their hands, with little or no opportunity for gain.
"We would like to alert the veterinary industry, particularly in the Merseyside area, in case the goods are handed in or offered for sale. The drugs could present a danger to the public if they fall into the wrong hands."
Anyone who finds the drugs is asked to contact their nearest police station via 0151 709 6010. Anyone with information about the theft can contact Crimestoppers on 0800 555 111. All information provided will be treated in strict confidence.
According to the company, the new Avacta Allergy+ offers:
Existing customers will be getting a launch pack this week, which comes with a box of Yorkshire teabags (as that's where Avacta heralds from) and a pack of chocolate biscuits so practice staff can take break whilst they peruse details of the new portfolio and accompanying support materials.
To encourage the reuse of the old Avacta submission boxes, the company is also running a competition where practices can win a £100 Amazon gift voucher if they come up with the most practical and imaginative reuse idea. Full details can be found at avactaanimalhealth.com/news.
For more information visit www.avactaanimalhealth.com.
Dechra Veterinary Products has reduced the price of two key products in its Veterinary Essentials range to help practices respond to the challenging economic climate.
Atipam 5 ml is now the same price per ml as Atipam 10ml. Used for the reversal of the sedative effects of medetomidine and dexmedetomidine in cats and dogs, practices can now choose the size that suits them best. Additionally, during January, for every 15ml purchased an extra 5ml will be provided to practices free of charge.
Thyroxyl, used for the treatment of hypothyroidism in dogs, has also been reduced in price by 15 per cent. Practices that include Thryoxyl as part of the newly introduced Essential Purchase Plan can also make further savings.
To find out more about the Veterinary Essentials range, including further costs savings with an Essentials Purchase Plan and free margin development advice, call Liz Rawlings on 01743 441632.
Merial has announced that a recent change of licence means you can now administer the new generation NSAID, Previcox® for the relief of post operative pain associated with soft tissue and orthopaedic surgery in dogs.
Mark Riggs MRCVS, Veterinary Technical Advisor for Merial said: "Previcox (firocoxib) is now licensed for the relief of post operative pain. Oral PREVICOX can be administered starting 2 hours prior to surgery and has a rapid onset of action reaching peak plasma levels within 90 minutes. The palatable tablet can be given without food and is a realistic option which should be seriously considered when choosing pain relief for surgical patients.
"Containing the active ingredient firocoxib, Previcox is also highly COX-2 selective, being 380 times more selective for COX-2 than COX-1. As a result, it offers a highly desirable efficacy and safety profile which is particularly beneficial in cases which have gone through the additional stress of surgery.
"The recently published study by John P. Punke et al strengthens the evidence reinforcing the benefits offered by firocoxib. The research evaluated the in-vivo effects of firocoxib, meloxicam and tepoxalin in target tissues of dogs suffering with chronic osteoarthritis.
"Eight dogs were used in the cross-over study and each dog received each of the treatments (and a placebo) for seven days, with an appropriate wash out period in between. Firocoxib significantly reduced inflammatory mediators within blood and synovial fluid at all time points, whereas meloxicam only showed a significant reduction compared to baseline values at day four.
"With evidence demonstrating the speed of the anti-inflammatory effect of firocoxib, it may be time for vets to reconsider their post operative pain management. Previcox can be administered orally prior to surgery and can be given once daily for up to three days post operatively. For orthopaedic surgery this treatment schedule can be extended after the first 3 days upon judgement of the attending vet."
For further information please contact your local territory manager or call the Merial Customer Support Centre on 0845 601 4236.
Rabbit Awareness Week (RAW), which starts on 23rd May this year, is calling on veterinary practices to sign up to its free health check scheme to help raise awareness of rabbits' behavioural needs.
Participating practices will receive free support packs to help them advertise and run their health check events, as well as goodie bags to give out to clients who bring their rabbits in.
The 2011 event will see a PR, advertising and marketing campaign with backing from Burgess Excel and RAW partners, including Panacur Rabbit, Petplan Insurance, RSPCA, PSDA, The Blue Cross, Wood Green Animal Shelters and RWAF (Rabbit Welfare Association & Fund), which are the driving forces behind the RAW 2011 initiative.
Naomi Chatterley, marketing manager at Burgess Excel, said: "Following the success of last year's event, our aim is to create an even bigger success in 2011. This May, the focus is on raising awareness of rabbits' emotional welfare needs by encouraging owners to consider their rabbit's mental and emotional health. Rabbits that are not stimulated both mentally and physically tend to develop behavioral problems such as fur plucking, depression or severe aggression. Our sole aim is to educate owners about responsible rabbit ownership and improve the wellbeing of Britain's 3rd most popular pet."
If you are interested in supporting RAW 2011 by hosting rabbit healthcare clinics at your surgery, please visit http://www.rabbitawarenessweek.co.uk/ to order your free support kit and register your event.
BVA members who join the Webinar Vet before the end of this month will receive a USB headset and microphone worth £40
Webinar Vet founder Anthony Chadwick MRCVS said: "The idea is to help new members get equipped and ready to listen and ask questions during the regular Thursday evening member webinars."
"BVA members already benefit from half price gold membership to the Webinar Vet and many have already taken advantage and are enjoying the many benefits of online CPD."
Gold membership includes invitations to weekly members' live CPD events, full access to the library of over 150 hours of categorised pre-recorded webinars, and a monthly CD of one of the presentations to listen to in the car.
All BVA members who sign up before March 31st will also qualify for the free headset. For more information visit www.bva.co.uk/webinar.
The 2-day course, which includes both theory and practical sessions, will be taught by Ingrid Tundo, lecturer and head of the Dentistry and Oral Surgery Department at the University of Edinburgh (pictured right), at IM3's Advanced Centre for Education near Dublin on the 10th and 11th August 2021.
The course will cover all the basic aspects of veterinary dentistry including oral examination and charting, dental radiography, local anaesthetic techniques and basic oral surgery including extractions.
The cost of the course is £600 and there's a 15% discount for BVDA members (so if you're interested in the course, then joining the BVDA is a bit of a no-brainer).
To register, visit: https://www.bvda.co.uk/education/courses/essential-dentistry-for-vets, or email Rob Davis (BVDA Education Officer) at davis4ginger@yahoo.co.uk for further information.
On the 15th anniversary of the foot and mouth disease (FMD) outbreak, the BVA has emphasised the vital role of vets and veterinary surveillance in protecting the UK from devastating disease outbreaks.
The outbreak (confirmed in an abattoir on 19 February 2001) involved the slaughter of more than six million animals causing dire emotional and financial impacts on farmers, vets and rural businesses. Vets from across the profession, including those not working with livestock, were called upon to assist with disease control.
BVA is marking the anniversary by asking the government to reflect on the vital role of vets and veterinary surveillance after Defra was asked to make a further 15% budget cut in last year’s Autumn Statement (November 2015).
BVA President Sean Wensley said: "15 years on from the devastation of the 2001 outbreak the UK must remain vigilant for Foot and Mouth Disease, but important lessons learned mean we are now better prepared if another outbreak does occur. Today we would have an immediate standstill on livestock movements, improved traceability systems and the possibility of using vaccination as part of the overall control strategy. But we cannot be complacent and the anniversary is an opportunity to reflect on the vital role of vets and veterinary surveillance in protecting the UK from disease.
"In recent years we have seen the impact of significant cuts to Defra's budget on veterinary fees for TB testing and other OV services. Vets’ frontline roles must be recognised and supported, backed up by an effective, coordinated system of data capture that will enable us to make the necessary links to detect and control new disease threats. We can never be free from the risk of disease, and in recent years the emergence of Schmallenberg and re-emergence of Bluetongue have brought new challenges. It is essential that we have the coordination and capability to identify and diagnose in order to protect our national herd and flock."
Genitrix has launched Dentagen, billed as the UK’s first dental plaque protection system for dogs and cats.
The active principle in Dentagen is a plant extract called RF2 and the product operates as an ‘anti-biofilm’ treatment by modifying the membrane of oral bacteria to prevent them from producing plaque even at low concentrations.
Dentagen wax is presented for practice use in a syringe for easy application to the gingival layer and the buccal area of teeth. The initial protective coating of wax is applied to dogs or cats at end of dental procedures in practice and while the animal is still sedated. The coating lasts for two to three days.
Dog owners can then maintain the protective coating by giving their pet Dentagen plaque prevention chews every other day. The chews, impregnated with RF2 and of a specially designed shape and consistency, are supplied in two sizes with the larger size designed for dogs over 8 kg and a smaller size for dogs less than 8 kg.
Vet Katy Horton of White Hart Lane Vets, who has trialled the product, commented: “The Dentagen wax was certainly very easy to apply and, from the small sample of dogs we’ve so far tried it on, the palatability of the chews was good. While tooth-brushing remains the gold standard for dental care, we recognise that it can be difficult for owners and believe that this new approach could be a valuable alternative.”
Five syringes of Dentagen for application in practice cost £12.50. Packs of nine small chews cost £5.10 while a pack of the larger chews costs £6.50.
Boehringer Ingelheim Vetmedica has launched a series of information sheets written by veterinary surgeons, nutritionists and leading riders to support its muscle building supplement for horses, Equitop Myoplast Power Pearls.
Available to download as PDFs from its website - http://www.equitop-myoplast.co.uk - this resource for horse owners covers a range of feeding topics including training the young showjumper and feeding the performance horse, older horses and horses during periods of rest and recuperation.
New video and written testimonials from performance riders and veterinary surgeons are now on the website, which also offers owners advice on healthy lean muscle growth and the benefits of Equitop Myoplast. Olympic dressage rider, Emile Faurie, international showjumpers, Ellen Whitaker and Scott Brash, and show horse producer, Katie Jerram, all endorse the product.
A client leaflet has also been launched featuring the testimonials and providing owners with information on Equitop Myoplast and an online offer of £15 off their first purchase of the supplement by downloading a voucher from the website.
Boehringer says Equitop Myoplast is packed with 18 key amino acids and is scientifically designed to support lean muscle growth, not bulk. The company says the supplement is great for optimising performance in horses in intensive training and competition, as well as bringing on young, breeding and injured animals, and for older horses which lose condition easily.
For further information, please contact your Boehringer Ingelheim Vetmedica territory manager or call 01344 746959.
Sean Wensley, President of the British Veterinary Association, said: "The research released today reflects the seriousness of the health problems associated with English bulldogs that our members are seeing in practice. Revision of breed standards, to include evidence-based limits on physical features such as muzzle shortness, and full consideration of other approaches such as outcrossing, are now needed to ensure high risk breeds, such as the English bulldog, do not continue to suffer unnecessarily.
"Vets are reporting concerning trends in dog health and welfare linked to the rise in ownership of brachycephalic breeds, such as bulldogs, and we are unequivocal in the need for all those with roles to play – including vets, breeders, breed societies, the pet-buying public as well as others – to take action to combat the health problems that brachycephalic breeds experience due to extreme conformation. These issues include severe lifelong breathing difficulties, corneal ulcers, skin disease, a screw-shaped tail which is linked to painful spine abnormalities, and the inability to give birth naturally.
"As part of their pre-purchase research, prospective dog owners should consider the health harms perpetuated in dogs by purchasing brachycephalic breeds and choose a healthier alternative breed, or crossbreed, instead, and local veterinary practices are ideally placed to give this advice. Brachycephalic dogs should not be seen as cute or desirable, rather as dogs predisposed to a lifetime of poor health, and English bulldogs should not be hailed as a national symbol for the UK where animal welfare is strongly valued.
"Vets have a duty to always prioritise the best interests of their pet patients, which, for affected animals, can involve performing surgical procedures to correct conformational disorders. They have a concurrent duty to be part of initiatives that aim to address the health and welfare of a breed beyond the individual affected animal.
"This is why BVA promotes the importance of vets submitting data on caesarean sections and conformation-altering surgery to the Kennel Club, to improve the future of dog health and welfare."
Lynda Maris, NexGard™ Spectra Product Manager said: "The campaign, which is designed to raise awareness of the rising threat from ticks, lungworm and other parasites that can endanger the health of pets and their owners, is reaching millions of pet owners."
A radio day, during which presenter Jenni Falconer and Merial vet Mike Woodhouse (pictured) discussed parasites and called on owners to visit their practice, apparently reached nearly 3 million listeners via 16 radio stations from BBC Radio Guernsey in the south, to Waves radio in Peterhead and Aberdeen.
The campaign has also been promoted with advertising on Newslink, which broadcasts to 287 stations including: Kiss, Capital, Star, Magic, Talk Sport, Classic and Absolute.
Participating practices have been send campaign support packs and Merial has provided educational and competition social media content to share on Facebook and Twitter. According to the company, its campaign Facebook page has reached reached over 1 million unique users in the last 28 days. Over the same period, Merial says 25,000 unique users have received campaign content on Twitter.
Practices can also direct clients to the campaign website www.petparasiteaction.co.uk.
Pet Parasite Action runs throughout June and July, so there's still time to get involved. For more information, contact your Merial Territory Manager, or call the company on 0870 6000 123.
Sponsored by Vets4Pets, Sarah will look at ways the veterinary profession can improve the detection of this condition and enable you to offer practical advice and support for older animals and their owners.
Sarah is an RCVS and European Veterinary Specialist in Behavioural Medicine and was made a Fellow of the Royal College of Veterinary Surgeons in 2018.
She is a Certified Clinical Animal Behaviourist under the ASAB accreditation scheme and registered as a Veterinary Behaviourist with the Animal Behaviour and Training Council.
Dr Huw Stacey, Director of Clinical Services at Vets4Pets (pictured right) said: “Sadly, cognitive dysfunction is a progressive degenerative disease that can affect many of our beloved pets during their lifespan.
"However, various studies have shown that early intervention, using a combination of environmental, nutritional and medicinal approaches, can lead to significant improvement in quality of life.
“As part of our commitment to the wellbeing of pets, we are partnering with Sarah to sponsor this webinar and enable the entire industry to access the latest insights into early detection and proper management of the condition.
“Our aim is to help educate vets and nurses across the nation and empower them in their decision making when diagnosing elderly pets.”
The webinar will consist of a 45-minute webinar and 15-minute Q&A session.
It will count as one hour of CPD, and a recording will be available to attendees for a year following the event.
The webinar also forms part of a wider campaign which will see pet owners polled to ascertain their current understanding of the condition, and ultimately help to raise consumer awareness of cognitive dysfunction.
To register for a free place, visit: https://bit.ly/3IkuC9e
On Thursday 16th June at 4:00pm, Dr Jude Capper, PhD DSc (h.c.) ARAgS, livestock sustainability consultant and ABP chair in sustainable beef production at Harper Adams University, will present 'Managing Fertility to Enhance Sustainability'.
On Thursday 21st June at 4:00pm, Dr Stephen Butler, MAgrSc MSc PhD, principal research scientist and group leader for dairy cattle reproduction research at Teagasc, Ireland’s Agriculture and Food Development Authority (pictured right), will present 'Using Sexed Semen in Dairy Herds', followed by Dr Tom Clark, BVSc MRCVS, veterinary surgeon and clinical director of Synergy Farm Health, who will present 'Practical Implementation of Sexed Semen Strategies'.
The webinars will update vets on how they can support the improvement of reproductive sustainability on dairy farms and provide new data demonstrating how they can promote the implementation of sexed semen protocols in dairy herds.
They will also include information on the practical use of sexed semen strategies with useful hints and tips from on-farm case studies and scenarios.
To register, e-mail cevauk-webinars@ceva.com giving your name, practice name and the date(s) of the event you wish to attend.
Further details and the link will be sent out before the webinar.
The Royal College of Veterinary Surgeons has set up a new Veterinary Legislation Group to consider proposals for changes in veterinary regulation, in the light of the Environment, Food and Rural Affairs Committee's inquiry into the current Veterinary Surgeons Act, and the Government's response to the EFRA Committee's report.
The new group, which will be chaired by RCVS Council Member and Dean of Glasgow Veterinary School, Professor Stuart Reid, will be tasked with taking a fresh look at changes that need to be made to the current legislative framework, and how these might be accomplished. It will not restrict itself to looking at a replacement for the Veterinary Surgeons Act, but will consider other ways that changes can be made in the short- and long-term.
The Group will meet in September, and comprise RCVS Council members and non-members - both lay people and veterinary surgeons. Once the RCVS position has been clarified, further discussion will follow with DEFRA, the BVA and the profession.
Responding to the Government's response to the EFRA Committee report, RCVS President Jill Nute said: "We welcome the fact that DEFRA is willing to consider any detailed proposals that might come forward from the profession, although we accept that DEFRA itself does not have time or resources to be proactive at this stage.
"We are also pleased that Government acknowledges that the veterinary nursing profession has come of age and that the time is right for the regulation of veterinary nurses to be taken forward, although again it is disappointing that DEFRA does not have the resources to progress this at present.
"Finally, we welcome the suggestion that the Presidents of the BVA and the RCVS meet with the Chief Veterinary Officer to discuss plans and to what extent DEFRA can help us - accepting the fact that DEFRA, like the RCVS, feels that a piecemeal approach may not be the most effective," she concluded.
Norbrook has launched Loxicom 0.5mg/ml oral suspension for small dogs, indicated for the alleviation of inflammation and pain in acute and chronic musculo-skeletal disorders.
Loxicom Oral Suspension comes in a clear 15ml bottle which allows vets and clients to monitor levels of the product and re-order when necessary.
Loxicom 0.5mg/ml for Dogs comes with two sizes of syringe, a 1ml syringe graduated from 0.25kg-5kg to treat even the smallest of dog breeds accurately, and a 5ml syringe graduated from 1kg-25kg to treat small and medium dog breeds. The syringes plug securely into the bottle to ensure a tight-fitting connection and minimal leakage when administering the product.
This new oral suspension joins the range of 1.5mg/ml oral suspensions for Dogs and 5mg/ml injections for Dogs and Cats, launched in 2009, and the 0.5mg/ml oral suspension for Cats launched earlier this year at the BSAVA Congress.
Dr Westwood, who now lives in Australia, had been referred to the Committee in relation to a number of charges against him relating to the treatment of a cat at his former practice in Cardiff in October 2015.
He was not present at the inquiry and had requested that his solicitor, Tony Wilson, act on his behalf.
Mr Wilson made an application to the Committee that the hearing should be adjourned contingent on a form of undertakings being accepted. These undertakings were that Dr Westwood’s name be removed from the Register with immediate effect and that he never apply to be restored to the Register under any category.
The application was granted by the Committee, taking into account a number of factors. These included the fact that Dr Westwood has retired as a veterinary surgeon, that he has closed his practice and returned to his home in Australia with no intention of returning to the UK, and that animal welfare and the reputation of the profession have been protected as Dr Westwood will no longer be in practice.
The Committee noted that there were several precedents for concluding cases in such a manner, and that the application was not objected to by the complainant or opposed by the College.
Dr Westwood’s name was removed from the Register of Veterinary Surgeons with immediate effect as of Monday 14 August 2017.
The Blue Cross is calling for nominations from veterinary practices across the country for its Veterinary Nurse of the Year Award 2008.
The annual award is presented at the British Veterinary Nursing Association (BVNA) Annual Congress. It recognises the contribution of veterinary nurses in educating the public about responsible pet ownership and the welfare of pets in the community.
This year's Congress will take place on 10-12 October at the Kettering Conference Centre, Northamptonshire.
Last year's award was won by Anna Hatchett for her outstanding contribution to animal welfare, both within her veterinary practice and among the local community in Whitby, North Yorkshire.
Anna Hatchett was nominated by two vets, Edward Gillams and Kate Loomes, who previously worked with her at The Beck Veterinary Practice in Whitby. Ms Loomes commented: "Anna is an exceptionally dedicated and talented nurse. She has an amazing memory for clients and takes time to enquire as to how their individual pets are. She doesn't hesitate to take in and care for stray and lost animals and works well over her working hours when animals are in need of help."
Nominations for this year's award can be made by completing the nomination form on The Blue Cross website at: www.bluecross.org.uk/BVNA2008or by contacting Sally Leathem on 01993 82557. The deadline for nominations is Friday 15 August 2008.
Elanco Animal Health has announced the launch of a Milbemax television advertising campaign to educate pet owners about the importance and ease of worming.
The 30-second advertisement will appear as pre-roll to video content on a number of websites from the end of August, and will broadcast on mainstream TV channels including ITV1, Channel 4, Channel Five, Sky, ITV2, ITV3, E4, More4, Film4, UKTV and Five Digital in mid-September to reach an estimated nine million people – of which nearly three million will be identified/targeted pet owners.
Elanco says the advert is designed to target female pet owners between the ages of 25 and 49 and drive them to seek further information and buy pet wormers from their local veterinary surgeon with the call to action: ‘Make an appointment with your vet to find out how easy worming your pet can be.’
Viewers watching the online advertisement will be able to click through to campaign specific pages on Elanco’s WormPatrol website - www.wormpatrol.co.uk/easyworming - where they can use 'Find a Vet', a worm risk checker and worming reminders to connect them with veterinary practices. The advertisement will also be available to view on the WormPatrol website.
The campaign is supported by a range of educational marketing materials and initiatives which are available to Milbemax customers from the vet section of the WormPatrol website or from their local Elanco companion animal territory manager.
The materials include a video to embed in practice websites and to use on social media, a subtitled version of the video for waiting rooms, a range of pet owner worm education materials, social media resources and SMS text message broadcasts.
Matthew Rowe, marketing manager at Elanco Animal Health, said: “Elanco is committed to encouraging responsible pet ownership; the new Milbemax advertising campaign will educate pet owners about the importance and ease of regular worming while driving them to veterinary practices for further information and to purchase pet wormers.”
For further information please contact your local Elanco Animal Health territory manager or email elancoCAH.uk@elanco.com.
The Easy to Give Awards are designed to recognise the commitment made by pharmaceutical companies in making it easier to give prescription-only medications to cats; recognising that medicines which are easier to give make life less stressful for vets, owners and cats alike and ensure better compliance.
Each Easy to Give Award is decided by a feline expert veterinary panel taking into account feedback from their clients. And the winners are ...
These companies will be granted the use of the Easy to Give logo on advertising to the veterinary world. These bring the total number of Easy to Give awards presented, since their inception in 2005, to 39.
International Cat Care also announced the winners of the Cat Friendly Awards, which recognise other products that have made a real difference to cat wellbeing and welfare.
For more details on the work of the charity go to www.icatcare.org.
Intraperitoneal and incisional analgesia in small animals: simple, cost-effective techniques1, considers the findings and limitations of recent studies and makes recommendations on the use of IP and incisional analgesia in companion animals.
Paulo Steagall, lead author of the paper said: "Based on current evidence and a consensus of the WSAVA-GPC members, it is recommended that IP and incisional analgesia should be used for abdominal surgery such as intestinal foreign body removal, splenectomy, etc. These techniques can be particularly useful in high-volume sterilisation programmes due to their safety and cost effectiveness. They should never be administered as stand-alone analgesic techniques, but rather should be used in addition, as part of a multimodal analgesic plan with opioids and nonsteroidal anti-inflammatory drugs (NSAIDs)."
The review says that current literature on IP and incisional analgesia has several limitations including the use of different doses, drugs and volumes of local anaesthetic. Furthermore, acute pain assessment was performed using a number of different pain scoring systems with variable validity, by a number of different people which may introduce bias. Further studies are therefore warranted to continue to investigate the use of IP and incisional analgesia in a number of clinical scenarios.
Nicholas Jeffery, editor of JSAP said: "Local anaesthetics are inexpensive and not limited by geographic availability; this review supports their use to manage perioperative pain as part of a multimodal management approach."
The full article can be found in the January issue of the Journal of Small Animal Practice which is free for BSAVA members. It can also be read online here: https://www.onlinelibrary.wiley.com/doi/10.1111/jsap.13084
For further information relating the use of local anaesthesia and the management of perioperative pain, the BSAVA is advising veterinary surgeons to consult a text such as the BSAVA Guide to Pain Management in Small Animal Practice.
Reference
Veterinary Insights gets its data from over 400 practices using Vet Viewer, its benchmarking software which practices use to monitor business metrics.
Apparently, the figures show that while overall turnover has bounced back relatively robustly, sales in certain areas are still lagging, reflecting changed routines in the ‘new normal’. For example, with many practices requesting clients wait in the car park, there has been a sustained drop in the sale of products typically sold in the waiting room, with sales of pet food falling by 44% during early lockdown, and still down by 25% compared with February’s figures.
The company says there are also significant business stresses that may not be captured in current revenue data.
Alexander Arpino, Managing Director of Veterinary Insights, said: “Anecdotally, we’re hearing that vets are increasingly hard-pressed for time, with logistical difficulties arising from social distancing. Consults are taking longer, and there’s an additional headache for receptionists as payments have to be collected afterwards over the phone. While there are some quick fixes, for example using a telemedicine app such as LinkyVet that sets payment expectations up front, there is no doubt that it’s difficult to make all this extra time investment sustainable in the long run.”
Paradoxically, while consults may be taking up more of vets’ time, some clients feel that they are getting less value for money as there is little face-to-face interaction with the vet. Alexander added: "One of the biggest challenges in the current environment is preserving and fostering those positive relationships with clients that are the cornerstone of companion animal practice.
"Ultimately, we want to bring clients back into the consult room, but only as and when it’s safe to do so. Otherwise, the question is: How can we make adjustments to maintain a high level of client satisfaction, without putting undue stress on vets?"
Veterinary Insights says its software can help practices navigate these challenges by presenting up to 24 months of historical data extracted from practice management systems, enabling businesses to draw comparisons with past performance.
For more information, visit www.vetviewer.co.uk.