Norbrook Laboratories has announced Arthritis Awareness Month, which will run from 15th October to 15th November 2011, during which the company will be running a series of special promotions and competitions.
Michelle Jones, Companion Animal Brand Manager said: "At Norbrook, we are focusing on arthritis during October when pet owner and veterinary practices can enjoy special promotions on arthritis treatment, enter competitions with a range of great prizes and receive expert advice from our own inhouse Veterinary Advisors on the dedicated Pet Healthcare section on our website."
Michelle added: "Our product range offers veterinary surgeons and pet owners a wide choice of treatments. Loxicom for cats and dogs is our meloxicam product available as an oral suspension or an injectable while Carprieve is our Carprofen product, available as an injectable for dogs and cats and in tablet form for dogs. We have also recently introduced a new liver-flavoured palatable tablet which is proven to be more successful in getting dogs to take the medication. In addition, Norbrook also supply a glucosamine supplement, Noractive, which can also be used for improving joint suppleness and mobility in cats and dogs."
More details about Arthritis Awareness Month will be sent to practices, or you can visit www.norbrook.com/vet-support/
Petplan has been awarded an Insurance Times Tech Award for its social media campaign entitled "Like & Donate", which was devised to support two animal charities, the Dogs Trust and Cats Protection.
As part of the campaign, pet lovers are being encouraged to donate a food pouch to either charity by "liking" the Petplan Facebook page; with one "like" equalling one pouch of food for either the cat or dog charity.
The Facebook app also allows Petplan's Facebook fans to track the progress of donations and encourage friends to visit the page and support their chosen charity. The initiative has resulted in over 48,000 food pouches being donated to the charities with the Cats Protection receiving over 29,000 "likes" and the Dogs Trust gaining 19,500.
Petplan's Head of Marketing, Isabella von Mesterhazy said: "We are delighted our Like & Donate campaign has been awarded Best Use of Social Media. At Petplan we work with over 1,700 animal charities and our Like & Donate campaign has further helped to support the fantastic work of both the Dogs Trust and Cats Protection in rehoming dogs and cats across the UK."
To take part in Petplan's "Like & Donate" programme visit www.Facebook.co.uk/Petplan.
The RCVS has launched a new online form to allow veterinary surgeons to change their Register title to 'Dr'.
You can make the change by logging into the 'My Account' area of the RCVS website (www.rcvs.org.uk/login) where you can access the form. Usernames and passwords for the My Account area were sent to all veterinary surgeons in February as part of the annual renewal process.
The College says an email confirmation is sent once the form is completed and changes should take effect immediately in the My Account area. However, it may take up to 24 hours before the title appears on an individual's Register entry.
The use of 'Doctor' as a courtesy title was approved by RCVS Council at its March meeting, following a public consultation which garnered more than 11,000 responses.
Use of the title is optional and veterinary surgeons who choose to use 'Doctor' or 'Dr' should use it in conjunction with their name and either the descriptor 'veterinary surgeon' or the postnominal letters 'MRCVS'. This ensures that they do not mislead the public by suggesting or implying that they hold a human medical qualification or a PhD.
The Easy to Give Awards are designed to recognise the commitment made by pharmaceutical companies in making it easier to give prescription-only medications to cats; recognising that medicines which are easier to give make life less stressful for vets, owners and cats alike and ensure better compliance.
Each Easy to Give Award is decided by a feline expert veterinary panel taking into account feedback from their clients. And the winners are ...
These companies will be granted the use of the Easy to Give logo on advertising to the veterinary world. These bring the total number of Easy to Give awards presented, since their inception in 2005, to 39.
International Cat Care also announced the winners of the Cat Friendly Awards, which recognise other products that have made a real difference to cat wellbeing and welfare.
For more details on the work of the charity go to www.icatcare.org.
Open to anyone working in a veterinary setting at any stage of their career, the competition rewards teams and individuals (clinical and non-clinical), who have achieved better outcomes through QI initiatives for patients, clients, the business or the working environment.
Individual winners will be crowned 'Knowledge Champions' and one team will become RCVS Knowledge’s 'Champion Practice'.
Each winner will also receive a £250 reward, tickets to the awards ceremony next calendar year and the opportunity to work with RCVS Knowledge to further promote their quality improvement work.
Candidates can nominate themselves or others for an award.
If you want to nominate a colleague, the deadline is 17thOctober. The deadline to apply on your own behalf or that of your team/practice is 29th November 2019.
Full details are available online: bit.ly/KnowledgeAwards.
Executive Director of RCVS Knowledge, Chris Gush said: "The 2019 awards shed light on the very good work those in the profession are doing to continually enhance quality, so we are delighted to bring the competition back for 2020.
"It is a great opportunity for individuals and teams to showcase their quality improvement initiatives. Whether it is clinically focused or aiming to improve procurement, we are keen to hear about the work that is underway."
Last year's awards highlighted inspirational QI projects such as a drugs audit that led to a ten-fold improvement in usage discrepancy; a quarterly clinical audit that enhanced nursing expertise and trust from veterinary surgeons; and the introduction of guidelines that coincided with the subsequent treatment of 2,639 additional animals.
The case examples submitted by each winner are available to download for free:
'Champion Practice' Vets Now Macclesfield for its anaesthesia audit.
'Knowledge Champion' Louise Northway RVN, Wendover Heights Veterinary Centre, for her anaesthesia audit.
'Knowledge Champion' Alison Thomas MRCVS, Blue Cross, for her case study: Creating clinical guidelines.
'Knowledge Champion' Angela Rayner MRCVS, CVS Group plc, for her case study: Controlled drugs process audit.
For more case examples and QI resources, visit: bit.ly/QIKnowledge
Merial - maker of the canine NSAID Previcox - has launched a campaign to raise awareness of the prevalence of canine osteoarthritis amongst dog owners in the UK.
Previcox Product Manager Claire Edmunds said: "We know that approximately 20% of adult dogs suffer from OA, but less than 25% of these dogs are treated with NSAIDs in the UK. That's one in five dogs that may be enduring the pain and discomfort of a condition that can be improved. Most owners will put their dog's loss of mobility down to old age, however, our aim with this campaign is to raise awareness of this condition with pet owners to encourage them to seek help from their vet for their pets, and assist vets in promoting treatments for this condition."
Merial says veterinary surgeries can take part in the campaign in five easy steps:
The following campaign materials are available:
For more information about the Missing Dog Campaign, please contact your Merial Territory Manager on 0870 6000 123.
Ceva Animal Health has introduced Cevazuril, a toltrazuril-based oral solution for the control of diarrhoea in sucking pigs. Cevazuril is a one-dose treatment that comes in two pack sizes, both with dosing pumps, for convenient administration to large or small herds.
Ceva says newborn sucking piglets are especially sensitive to coccidiosis and infection may result in lost daily gain of almost 2kg in the first 28 days, due to diarrhoea. The control of coccidiosis using toltrazuril prevents damage to the intestinal mucosa caused by the developmental stages of Isospora suis, helping to preserve digestive function and maintain optimal growth rate.
Toltrazuril is absorbed very slowly in the intestine for longer-lasting action. It works on all intracellular developmental stages of coccidia and reduces oocyst production, even if administered after the appearance of the first oocysts in the faeces of the host.
According to the company, extensive trials showed that three day old piglets treated with toltazuril at 20mg/kg gained 801 grams at weaning and 1601 grams by the end of the post-weaning period compared to control pigs.
Cevazuril is available in a 250ml pack with a pump or a one litre pack with a multi-dose injector. It complements Ceva's swine portfolio which includes the antimicrobials Cevaxel, Coliscour, Florkem, Marbox, Spectam Scourhalt and Tiamvet.
For further product information contact Ceva Animal Health Ltd, 90 The Broadway, Chesham, Bucks, HP5 1EG, telephone 01494 781510 or visit the website at www.ceva.uk.com
Brand Manager Dr Amy Scott said: "Because pain is often very difficult for owners to spot, the website highlights some of the common signs that indicate their cat or dog is suffering.
"We have also included a range of additional measures that owners can take to improve the quality of life and maintain the joint health of their pet once Metacam has been prescribed. These include weight management, regular and gentle exercise and alternative therapies such as hydrotherapy or the use of joint supplements such as Seraquin."
The website highlights common painful conditions such as arthritis, as well as more acute scenarios such as post injury or surgery. It also describes the changes in behaviour owners should be aware of that could indicate their pet is in pain, for example reluctance to exercise, change in appetite, displays of aggression or depression.
Amy added: "The correct use of NSAIDs is also an important consideration for effective pain management. To help with this, the website contains a section on Metacam administration for owners, featuring a short video on accurate dosing and treatment."
The company has created a waiting room board kit, social media pack and a video which surgeries can play on waiting room televisions.
The board kit comprises cut out images of items which are commonly found in a typical Christmas shopping basket which can be toxic or dangerous to pets. Meanwhile, the video explains the dangers pet owners need to be aware of throughout the year.
For practices which are limiting the number of people coming into the premises, TVM is also offering waterproof posters which can be displayed outside surgeries, along with Pet Dangers leaflets for clients to take home.
Will Peel, Product Manager of TVM UK, said: ‘We know that poisoning cases increase significantly over the Christmas period and while many pet owners are aware of the items which are toxic to their pets, it’s easy to get distracted during the festive season so the materials we have put together are intended as a reminder to be diligent and keep pets safe from harm.’
To claim your free Pet Dangers practice resource kit, visit https://www.tvm-uk.com/order-your-tvm-uk-christmas-pet-dangers-display-kit, contact your local territory manager, email help@tvm-uk.com or call 0800 0385868.
Complete Veterinary Care (CVC) is to launch the BooBooLoon, a new alternative to the Elizabethan collar at BSAVA Congress.
According to the company, the inflatable collar offers comfort and protection advantages over old style Elizabethan collars and other devices that restrict pets from harming surgical wounds and irritating skin disorders.
The BooBooLoon, which is made in the US by a manufacturer called Headroom, will be distributed by CVC to veterinary professionals and pet shops. The collar will be available in five sizes from extra small through to extra large.
Marcy Colangelo, President of Headroom invented the device when her boxer dog Mitzi had surgery for skin cancer. She said: "I just couldn't stand leaving that cone on her. It was like putting her head in a tunnel."
Inspired by her own travel pillow, she came up with the BooBooLoon.
Marcy added: "I know the entire CVC Group administrative and veterinarian management team are enthusiastic about their upcoming BooBooLoon inflatable pet recovery collar launch. The CVC Group is very experienced and is committed to providing excellent service and quality to the veterinary profession and to independent pet shops throughout the United Kingdom."
Freelance Surgical Ltd has announced a limited offer under which it will supply all of the instrumentation and capital equipment required for a veterinary practice to set up a new laparoscopy service, for £10,000 +VAT
The company says it has seen a substantial number of requests for laparoscopic instrumentation and capital devices in recent months. James Towler, Veterinary Director said: "Keyhole surgery is becoming increasingly popular within the veterinary field and the driving force is the client. They are now more informed of the benefits of what this type of surgery can offer. Our goal is to be able to provide veterinarians with an affordable package that will allow them to cater to client request s rather than referring the patient to their competitors."
Freelance Surgical says using laparoscopy has proven for many to generate a new revenue stream as well as offering improved patient outcomes. According to the company, a practice performing 6 bitch spays a week can generate over £50,000 in just 3 years*
For more information contact Freelance Surgical on 0845 050 4147or visit: www.freelance-veterinary.co.uk
Mark will be cycling the 100-mile route, the same as was used in the 2012 London Olympics, on Sunday 30th July.
Mark said: "Having worked in veterinary medicine for more than 20 years, I have have come to appreciate that it is a career with highs as well as lows. That some days are going to be pure gold, but others are likely to be emotionally tough and stressful. In those times mental health can be tested and that's where services like Mind really come into their own. I'd like to advertise their work and raise some money at the same time by cycling this event for them.
"I have wanted to support Mind for a long time and the Prudential 100 is a local event that gives me an opportunity to support their great work."
If you'd like to support Mark's efforts, you can do so at: http://uk.virginmoneygiving.com/markturner31
Nutritional researcher Brian Zanghi from the Purina Institute will also share some of his work, which has focused on nutrient-enriched ‘water supplements’ and the impact on voluntary water intake.1
Purina says various studies have shown an association between increased water intake and improved outcomes in cases of feline lower urinary tract conditions.2,3 Encouraging water intake may also benefit cats with renal disease or chronic constipation, as well as older animals with osteoarthritis who might be less keen to make repeated trips to their water bowls.
Libby Sheridan, MVB, MRCVS, Purina Veterinary Technical Affairs Manager, UK & Ireland, said: "The importance of good hydration is often under estimated and there are so many factors that can influence intake – from the position of the water bowl, to materials used in the bowl construction and even the level of fill. Deciding when and how to promote increased intake can be difficult and we hope this session will help vets and vet nurses to make those decisions.”
The lecture programme will include a review of clinical evidence, discussion of the benefits of increasing water intake and practical case-based advice from Sarah and Andy. The event will be recorded for registrants who cannot attend on the day and registrations are accepted until the event starts on the evening of 9th December.
Registration is now open at https://www.bigmarker.com/closerstill-media/You-can-lead-a-cat-to-water-but-how-do-you-make-them-drink. All registrants will be entered into a prize draw to win one of ten goody bags which will include a premium water bottle.
For more information, contact the Purina Veterinary Nutrition Team on 0800 212161.
References
The successful candidates, who completed their studies during 2020 and passed the examination in November, are Lucy Wilson (pictured right), from Equibreed UK, Reading, Vanessa Austin, who works at at Vets4Pets, Northampton, and Donna Johnson, the Clinical Services Manager at The Pet Vet, Barnsley.
Lucy said: “I chose to do the CVPM to cement my knowledge of how to run our practice to the best of my ability and to provide the highest level of support to my colleagues. The CVPM resources, syllabus and experience have given me a thorough understanding of my skills and areas to develop. I cannot recommend the experience highly enough.”
Chair of the VMG Certification and Training Committee, Philippa Davies, said: “The CVPM exam tests candidates’ skills in operational management, prioritising, strategy, and thinking on your feet. It’s a gruelling assessment and holders are an elite group. We are delighted to welcome Vanessa, Donna and Lucy and congratulate them on their achievement.”
For more information, visit: https://www.vetmg.com/education/cvpm/
Human Factors is the application of human psychological and physiological principles and limitations to the design of processes and systems to reduce human error, increase productivity and enhance safety.
Trainetics has operated in various sectors such as aviation, ergonomics and human healthcare for many years.
As part of its move into the veterinary sector, it is working with a team of team of well-known figures in the profession: Bradley Viner, Holger Volk, Vicky Lipscombe, Tom Cardy and Andy Fiske-Jackson.
Tom said: “The potential impact of human factors on the veterinary industry is huge. What we are able to offer delegates is a unique experience to improve their situational awareness and decision-making.
“It is something which I believe delegates will find incredibly insightful as part of their career progression and it can improve how we treat our patients every day.
“Within the veterinary profession, human factors is still relatively new, however, its true scope within the industry lies in understanding and applying systems-thinking methodology to our complex, adaptive profession.”
Holger said: “When I first had the chance to become consciously incompetent in a flight simulator at BA with Trainetics, it was a fantastic opportunity to learn about my own limitations and how to better overcome them.
“Part of the immersive experience is learning about human factors, situational awareness, decision-making, workload management, system performance and health and wellbeing.
“We can learn so much from the aviation industry and vice-versa, and these unique courses can provide real opportunities to better ourselves as a profession and as individuals.
www.trainetics.co.uk
The course has been put together by the charity's Investigations Team with the help of Mark Naguib BVMS(Hons) CertAVP(ZooMed) MRCVS.
The course has been designed to help you identify animals which have been targeted by illegal shooting, trapping and poisoning, and how to make sure valuable evidence is preserved for any investigation by the police.
The course includes:
The course is open to anyone in veterinary practice, and is worth 2 hours CPD: https://www.rspb.org.uk/rspb-vet-cpd
It's the final call for comments on the draft new RCVS Code of Professional Conduct for Veterinary Surgeons, as the consultation closes on Friday, 24 June 2011.
The new draft Code, which is intended to replace the existing RCVS Guide to Professional Conduct for Veterinary Surgeons, was produced by a Working Party set up by the RCVS Advisory Committee.
The new Code is a short, principles-based document using the Federation of Veterinarians of Europe's Code of Conduct as the starting point. It will be supported by additional advice on specific areas of veterinary practice or issues, for example, clinical governance.
New requirements in the Code include compulsory continuing professional development, the RCVS Health Protocol and more on clinical competence. It also contains an updated declaration to be made by veterinary surgeons, which gives increased emphasis to animal welfare.
The new Code, together with the consultation paper, can be downloaded at www.rcvs.org.uk/codeconsultation.
Comments, which are welcomed from the profession and the public, should be sent by email to Christopher Murdoch, Secretary to the Guides Review Working Party, at c.murdoch@rcvs.org.uk by Friday, 24 June 2011.
A separate consultation will open shortly on a draft RCVS Code of Professional Conduct for Veterinary Nurses.
The BSAVA has launched a new app for iPhone / Android users, the Guide to Procedures in Small Animal Practice.
The guide, which is aimed at vets and students, covers more than 70 of the diagnostic and therapeutic procedures commonly performed in small animal veterinary practice.
The Association says it always planned to extend the number of digital member benefits, but has been spurred on by feedback about its Formulary app, like this comment from 'talland' on the iTunes store: "Absolutely fantastic App - in some ways even easier to use than the book itself. Well done BSAVA. It'd be great if the Guide to Procedures in Small Animal Practice could be an App too".
The BSAVA says the key features of the new app are:
Once installed on your phone you will need to launch the Application by entering a unique activation code which can be obtained from the App Activation Code page (member login required).
Virbac has launched Inflacam, a meloxicam-based NSAID for the alleviation of pain in both acute and chronic musculo-skeletal disorders in dogs and horses.
Inflacam is presented both as an oral suspension and as a chewable tablet for dogs. The suspension is available in 200ml, 100ml, 42ml and 15ml sizes with a measuring syringe provided. The tablets come in two sizes - 1 mg and 2.5 mg - and are available in packs of 100. It is available for horses as an oral suspension.
Virbac Product Manager Chris Geddes MRCVS, said: "Virbac is well known for launching innovative products in areas such as dermatology and reproduction but we also aim to support practices by offering tried and trusted practice 'standards' for everyday use. Inflacam fits this brief well - meloxicam is the most commonly-used NSAID in dogs and we are delighted to add it to our range."
For more information contact your territory manager or call Virbac on 01359 243 243.
Lynda Maris, NexGard™ Spectra Product Manager said: "The campaign, which is designed to raise awareness of the rising threat from ticks, lungworm and other parasites that can endanger the health of pets and their owners, is reaching millions of pet owners."
A radio day, during which presenter Jenni Falconer and Merial vet Mike Woodhouse (pictured) discussed parasites and called on owners to visit their practice, apparently reached nearly 3 million listeners via 16 radio stations from BBC Radio Guernsey in the south, to Waves radio in Peterhead and Aberdeen.
The campaign has also been promoted with advertising on Newslink, which broadcasts to 287 stations including: Kiss, Capital, Star, Magic, Talk Sport, Classic and Absolute.
Participating practices have been send campaign support packs and Merial has provided educational and competition social media content to share on Facebook and Twitter. According to the company, its campaign Facebook page has reached reached over 1 million unique users in the last 28 days. Over the same period, Merial says 25,000 unique users have received campaign content on Twitter.
Practices can also direct clients to the campaign website www.petparasiteaction.co.uk.
Pet Parasite Action runs throughout June and July, so there's still time to get involved. For more information, contact your Merial Territory Manager, or call the company on 0870 6000 123.
All existing bookings for the event, which takes place at the ICC Wales in Newport, have been transferred to the new dates.
Registration is still open for new bookings at www.spvs-vmg-events.co.uk.
Otherwise, everything else remains unchanged: same speakers, same commercial exhibition, same pre-Congress party.
No need to bring a bottle: organisers say they'll be working with ICC Wales to put necessary Covid safety protocols in place so all attendees can relax and make the most out of their Congress experience.
Sponsored by Vets4Pets, Sarah will look at ways the veterinary profession can improve the detection of this condition and enable you to offer practical advice and support for older animals and their owners.
Sarah is an RCVS and European Veterinary Specialist in Behavioural Medicine and was made a Fellow of the Royal College of Veterinary Surgeons in 2018.
She is a Certified Clinical Animal Behaviourist under the ASAB accreditation scheme and registered as a Veterinary Behaviourist with the Animal Behaviour and Training Council.
Dr Huw Stacey, Director of Clinical Services at Vets4Pets (pictured right) said: “Sadly, cognitive dysfunction is a progressive degenerative disease that can affect many of our beloved pets during their lifespan.
"However, various studies have shown that early intervention, using a combination of environmental, nutritional and medicinal approaches, can lead to significant improvement in quality of life.
“As part of our commitment to the wellbeing of pets, we are partnering with Sarah to sponsor this webinar and enable the entire industry to access the latest insights into early detection and proper management of the condition.
“Our aim is to help educate vets and nurses across the nation and empower them in their decision making when diagnosing elderly pets.”
The webinar will consist of a 45-minute webinar and 15-minute Q&A session.
It will count as one hour of CPD, and a recording will be available to attendees for a year following the event.
The webinar also forms part of a wider campaign which will see pet owners polled to ascertain their current understanding of the condition, and ultimately help to raise consumer awareness of cognitive dysfunction.
To register for a free place, visit: https://bit.ly/3IkuC9e
Linda, who was first elected to Council in 2019, will take up the post at the RCVS Annual General Meeting in July.
She is currently Chair of both the RCVS Standards Committee and the Riding Establishment Subcommittee and also sits on the Primary Qualifications Subcommittee and the Preliminary Investigation and Disciplinary Liaison Committee.
Outside of the RCVS, Linda is a Director at The George Veterinary Group in Wiltshire, an independently owned practice providing equine, farm, pig and small animal veterinary services.
Linda has been part of The George since 1992, having started her career in practice in Winchester after graduating from Bristol University Vet School the previous year.
She is a member of the British Veterinary Association, the British Equine Veterinary Association and the Society of Practising Veterinary Surgeons and is also a Trustee for Brooke – an international equine animal welfare charity.
Linda said: “Having recently been re-elected to Council for another term by fellow members of our profession, I am really looking forward to joining the Officer Team in my role as Junior Vice-President and I thank my colleagues on Council for their endorsement and support.
“Since joining Council four years ago, I have learned a lot – one of the difficulties I have observed is the tension of our profession having a Royal College which regulates.
"Wearing two hats is never easy, and being both our leadership body and our regulator can position the College in a difficult place in the eyes of its members.
"There are, however, advantages for us as a profession in being self-regulating.
“As Junior Vice-President, I look forward to increasing Council’s direct contact with vets working in first-opinion practice.
"Working as part of a large independently owned practice, I am aware of many of the day-to-day issues currently facing the different species sectors.
"I understand what it takes to be a good workplace delivering veterinary care in a commercial environment and want, through my contribution to Council and the governance and regulation of our profession, to support others to have a successful and fulfilling career in practice.”
Photo: Linda (right) shaking hands with current President Melissa Donald MRCVS
A donation of 200 Tracer microchips by Bayer is helping to save one of the world's largest and rarest species of frog against extinction. A deadly fungal disease, responsible for decimating global amphibian populations, is threatening the last known wild population of the 'mountain chicken' frog (Leptodactylus fallax).
The eastern Caribbean island of Montserrat is the last global stronghold for this species - known locally as mountain chicken due to its taste. As recently as 2002, chytridomycosis wiped out the majority of mountain chicken frogs on the island of Dominica. Recent tests on dead frogs found in the west of Montserrat have confirmed the presence of this disease.
The Durrell Wildlife Conservation Trust has been working in Montserrat since the early 1990s to support the local government in the protection of the island's vast biodiversity. The mountain chicken has been an important species, and Durrell holds the largest safety net population at its Jersey headquarters.
In response to the positive identification of the disease, Durrell has launched an emergency plan to rescue healthy frogs and put in place longer treatment and management plans for the protection of the species.
Bayer's donation of 200 Tracer microchips will be used to individually identify the captive mountain chickens held by Durrell to help manage a breeding programme. Durrell is also testing the feasibility of treating the frogs with antifungals in their natural habitat, and the use of the donation of microchips will be essential to allow individual frogs to be monitored to assess the outcomes of treatment regimes.
Durrell's head of veterinary services, Javier López, has worked with mountain chickens for a number of years, and explains that the disease could very quickly wipe out the species. Captive populations of healthy frogs, such as the one in Jersey, could be used to initiate re-introductions back to the wild or in disease-free areas.
Virbac Animal Health has launched an interactive didactic atlas on canine dermatoses for practitioners at www.virbacderm.com.
According to the company, the site offers an original approach to a dermatological investigation, with straightforward flowcharts and enlarged schematics of canine skin.
Product manager Chris Geddes said: "The site brings to life many of the topics covered in the clinical handbook, and may prove particularly valuable as client educational tools. It contains several free educational tools for the dermatologist in general practice."
He added: "Virbacderm.com is already proving extremely useful both for investigating a case and also to boost online CPD. Every aspect of an investigation is included, from effective history taking, to the appropriate time for a biopsy.
"There is also an important section on what is normal for a dog. There's some interesting data on the differences between canine and human skin, and why even "baby shampoo" is not appropriate for use on dogs."
The site also provides compliance tools for clients that are free to download, together with materials provided from Virbac Territory Managers. Chris said: "These aim to ensure that the treatment course prescribed by the vet is in fact being followed correctly and fully - surveys suggest that perhaps only 50% of clients do so."