Invicta Animal Health has launched an enhanced version of the ChroMyco Duo dermatophyte test.
The tests use a new round plate with an improved lid design. In addition, the plates are wider and deeper providing 25% more culture medium.
According to the company, the dual plate test with Dermatophyte Test Media (DTM) on one side and an Enhanced Sporulation Agar (ESA) on the other greatly reduces the risk of false positive results.
The test is performed by veterinary staff taking a pluck of fur or skin scrape from the lesion and inoculating both sides. After three to six days of room temperature incubation, if dermatophytes are present, the DTM will turn red and the ESA will turn blue-green.
Rob Watkins, Managing Director of Invicta, said: "We always listen and respond to customer feedback. The new design plates provide reduced condensation levels and by being easier to inoculate will enhance the usability and hence reliability of the test."
The price remains unchanged at £32.00 for 5 tests, from veterinary wholesalers.
For more information call 01403 791313 or email mail@invictavet.com.
The Royal Veterinary College has launched the Pet Diabetes App - designed to bring diabetes management in animals into the 21st century and help ongoing research into the condition.
The free app - which was designed by Dr Stijn Niessen, a Senior Lecturer in Internal Medicine and pet diabetes expert at the RVC - allows owners to help control their pet's condition by recording the factors that indicate success or failure in diabetes management.
The veterinary care team can then fine-tune treatment according to the data recorded by the owner, thereby avoiding complications associated with low and high blood sugars, as well as the costs associated with such complications.
Stijn says he had two main objectives in designing the new app. Firstly to allow owners of diabetic pets to get actively involved in the medical management of their beloved pet. Secondly to gather strictly anonymous data about diabetic pets to enable further research and development into better treatment options.
The Diabetes Log feature of the app allows users to record and then share various essential parameters with their veterinary surgeon. They include clinical signs like weight, appetite, thirst and urination changes, as well as urine and blood sugar values (for those owners who perform home blood or urine glucose testing).
The app also features:
The Diabetes App is now available for free download onto smartphones and tablets, from Android (http://bit.ly/1q3jCV5) and iPhone App stores (http://apple.co/203OoK2).
The App was developed with the support of the Rumba Foundation which helps pioneer clinical care for companion animals. You can support the work of the Rumba Foundation here: www.justgiving.com/therumbafoundation”
Almost all rabies cases are as a result of being bitten by an infected dog, with around half of all dog bites and rabies deaths occurring in children under 15 years of age. Rabies, which is preventable, is categorised as one of the 17 Neglected Tropical Diseases by the World Health Organization (WHO).
The End Rabies Now campaign aims to significantly raise the profile of rabies as a global neglected tropical disease with policy makers and journalists, explaining what is being done to control and eliminate the disease. The campaign is led by Global Alliance for Rabies Control (GARC), and has three key messages:
Ahead of the tenth World Rabies Day, BVA has also recognised vet Professor Sarah Cleaveland OBE for her work in rabies control by awarding her the Chiron Award, one of the Association’s most prestigious awards for outstanding contributions to veterinary science.
Sarah said: "Awards like this are recognition of the contributions not only of one person, but the work of many. We are deeply committed to continuing our efforts towards the global elimination of canine rabies and tackling other zoonotic diseases that affect the health and livelihoods of many of the poorest people in the world."
The End Rabies Now campaign is based around the strong scientific evidence that vaccinating dogs is fundamental to disrupting the cycle of rabies transmission to humans. The target of 2030 was chosen because one of the UN’s sustainable development goals, launched in September 2015, includes the ambition to end by 2030 neglected tropical diseases such as rabies.
With 120 countries still affected by canine rabies, the End Rabies Now campaign advocates that collaborative cross-sector efforts are needed to end zoonotic diseases such as rabies: rabies elimination plans must include human and animal government agencies, veterinary and human health professionals, educators, scientists and community groups.
BVA President Gudrun Ravetz said: "The work being done worldwide by vets, human health professionals and others to combat this horrific disease that senselessly kills thousands each year is of the utmost importance and BVA is proud to support the End Rabies Now campaign and help get those key messages out to policy makers and governments worldwide – every rabies death is entirely preventable and we can end rabies by 2030 through vaccinating dogs."
The campaign will highlight things that can be done to help anxious pets, including getting professional advice from a behaviourist or trainer and using the company's products.
There's a marketing pack for practices, to help you educate owners and promote the month. It includes bunting, wall displays, posters, leaflets and gift vouchers for pet owners.
To raise awareness, Ceva will also be running a PR and advertising campaign together with a social media initiative in which owners will be encouraged to share their experience of having an anxious pet on Instagram and Facebook.
Abigail King, senior product manager at Ceva said: "It is widely known that humans suffer from anxieties, but pets do too with 82% of dogs and 89% of cats reported to be scared of something1.
"It is therefore important that we educate pet owners on the signs of stress and the help and support that they can give to their pets.
"Pet Anxiety Month will get people talking and we want people to know that there are products out there to support pets and that help is at hand to get the right advice, which is extremely important."
For further information, visit the Pet Anxiety Month website or follow the campaign on Instagram and Facebook. To request the Pet Anxiety Month marketing pack, email cevauk@ceva.com.
Reference
The Association launched a compliance flowchart and guidance document for vets in England at the end of last year. Now it has teamed up with the National Animal Health and Welfare Panel (NAHWP) in England and Wales, Advice Direct Scotland (ADS) and Trading Standards Scotland (TSS), and the Department of Agriculture, Environment and Rural Affairs (DAERA) in Northern Ireland to set out what vets need to know about reporting illegal importation elsewhere in the UK.
The new downloadable, UK-wide compliance flowcharts and guidance documents, supported by Dogs Trust, outline what vets in each country should consider if they want to report an illegally imported pet, including who to contact, how to find the appropriate contact details, what action to expect, as well as how to navigate client confidentiality and data protection. In Scotland, vets will have access to an online reporting form at consumeradvice.scot, which has been developed by ADS along with TSS.
BVA President Daniella Dos Santos said: "Veterinary teams can often be the first to suspect that an animal may have been illegally imported when an owner takes their pet for its first check-up. But our surveys have identified a compelling need for clearly defined routes and mechanisms for vets to more easily report suspected cases of illegal importation.
"Our flowchart and supporting guidance for vets in England last year were very well received by the profession and we are happy to be expanding them to empower vets across the UK to report any such cases.
"I’d encourage colleagues to use the resources if they wish to report any suspicions to relevant authorities and thereby help tackle the scourge of illegal importation."
CEVA Animal Health has published a trial which, according to the company, shows that horses suffering lameness caused by bone spavin can show marked improvement following treatment with a Tiludronate infusion, in combination with controlled exercise.
Bone spavin is a chronic aseptic osteoarthritis of the distal tarsal joints which, says CEVA, is considered to be one of the most common forms of hindlimb lameness in the horse.
The double-blind, multicentric, placebo-controlled trials were carried out on a total of 108 pleasure horses, show jumpers and eventers of a variety of sizes and breeds, all of which had been clinically diagnosed with bone spavin. The horses were rigorously selected, having to show clinical signs of spontaneous lameness of at least six weeks but less than a year's duration and had to be in daily exercise. Horses suffering proximal suspensory desmitis were excluded.
Horses were defined as suffering from bone spavin if they displayed a chronic hindlimb lameness which improved with distal tarsal joint analgesia and showed radiographic evidence of bony changes associated with bone spavin in the distal tarsal joints. The horses were treated at day zero with a single Tiludronate infusion or a placebo and reassessed 60 days later after a period of controlled exercise.
Eighty seven horses completed the trials, comprising 42 Tiludronate treated horses and 45 placebo cases. By day 60 approximately 60% of the Tiludronate treated horses had improved in lameness by two grades or more, scored on a ten point system.
Horses with bone spavin experience abnormal bone remodeling changes, occasionally with excessive bone resorption in the tarsal bones. Tiludronate works by regulating this bone remodeling through a decrease in the resorptive process, slowing down the degradation of the bone structure when the condition is progressing and alleviating the pain associated with abnormal bone lysis.
CEVA has recently produced a leaflet specifically to help horse owners to understand the diagnosis and treatment of bone spavin. For copies of this leaflet and CEVA's comprehensive veterinary brochure on the product please contact CEVA Animal Health on 01494 781510 or visit the website at http://www.tildren.com/
Tiludronate infusion in the treatment of bone spavin: A double blind placebo-controlled trial
Reference M. R. GOUGH*, D. THIBAUD† and R. K. W. SMITH‡ (*CEVA Animal Health, Bucks, UK; †CEVA Animal Health USA, Kansas, USA; and ‡Department of Veterinary Clinical Sciences, The Royal Veterinary College, University of London, UK). Equine vet. J. (2010) 42 (5) 381-387 doi: 10.1111/j.2042-3306.2010.00120.x
VetSurgeon member Viki Edmondson MRCVS is taking part in a drive to help 13-year-old Octavia Woodward, who was born with spinal muscular atrophy (SMA), raise £100,000 to help The SMA Trust.
Viki, a well-known vet in the carriage driving world, will be joining Octavia on 'Octavia's Mad Marathon', a five-day, 110 mile carriage drive from Windsor to Wincanton.
Octavia will be driving her pony, Diddy, with her mother Henrietta as co-driver. Meanwhile, Viki will be driving a pair of Gelderlander horses. They'll be leaving the main ring at the Royal Windsor Horse Show with a support crew at 3:30pm on 13th May.
Viki graduated from Bristol Veterinary School in 1993. Since 2001 she has run her own equine practice plus a small animal surgery from the Newdigate, Surrey farm she shares with husband Peter. Viki has known Octavia since she was born and it was Viki who paired up Diddy with Octavia and encouraged her to progress from walking round the roads to the excitement of "off-roading". Viki will be providing support and encouragement to Octavia during the trip - of course with any veterinary help being close by.
To support Viki and Octavia, visit: http://www.justgiving.com/vikithevet
The new Mars Equestrian Veterinary Research Scholar Programme offers the opportunity to conduct research alongside some internationally-renowned experts in equine health and veterinary welfare while pursuing two advanced credentials: the Graduate Certificate in Animal Welfare and Behavior at Penn Vet during year one, followed by the Master of Research (MRes) program at the RVC in year two.
The RVC says the new format offers an exclusive opportunity for the candidate to refine their critical research skills and expand animal welfare knowledge while learning on location at both the RVC in England and Penn Vet’s New Bolton Center in Kennett Square, Pennsylvania, United States.
The RVC’s MRes programme gives students the chance to develop into scientists who can work well across interdisciplinary teams, tackling problems of practical relevance to veterinary and medical science. Many of the courses’ graduates go on to work in some of the world’s leading scientific research institutes, as well as within industry and government.
Professor Richard Bomphrey, Interim Vice Principal for Research at the RVC said: “I am delighted that the RVC is able to support this new transatlantic initiative for veterinary graduates following a generous donation from Mars Equestrian. It strengthens the ties between the RVC, the University of Pennsylvania and Mars Equestrian while providing an outstanding training and research opportunity. We look forward to welcoming the successful scholar and helping them to make an impact in equine research."
The Veterinary Research Scholar program is open to interested UK, US and international candidates holding a veterinary degree (DVM/VMD/BVSc or equivalent). The chosen candidate will receive an annual stipend and tuition as well as travel expenses.
The programme will commence in September 2021 in the United States before moving to the UK in October 2022 until its conclusion in September 2023.
The deadline to submit applications for consideration is 30th June 2021 or until an acceptable candidate is identified.
Applications should be sent to the Penn Vet’s Dr. Kyla Ortved atkortved@vet.upenn.edu.
Every year, the RCVS invites members of the veterinary profession to apply to join the RCVS Fellowship.
Becoming a member of the Fellowship is a recognition of an individual’s contribution to the professions and their commitment to advancing the scientific achievements of the veterinary sector.
Everyone that applies to join the Fellowship needs to demonstrate the impact they have had throughout their career on the veterinary professions.
The Fellowship Credentials Panel is responsible for reviewing and scoring Fellowship applications and making recommendations for who should be approved.
Angharad Belcher, Director for Advancement of the Professions, said: “Being part of our Fellowship Credentials Panel is a great opportunity to see the huge amount of dedication to the profession that prospective Fellows have shown throughout their careers, and to then celebrate their achievements when they are successfully welcomed to the Fellowship later in the year”.
To apply to join the Fellowship Credentials Panel, download and complete the application form (https://www.rcvs.org.uk/fellowship/credentials-panel-recruitment-2022/), then email it to Ceri Chick, Senior Leadership Officer at c.chick@rcvs.org.uk with a CV by 5pm on 28 February 2022.
The theme of Congress is 'Thriving in Practice' and there are five lecture streams:
To book your ticket visit https://spvs-congress.co.uk/congress-delegate-tickets/
Despite being a common disease, CVS says very little research has been undertaken into EPD in the UK.
In addition, numerous different treatments are currently used for EPD, for which there is not always robust scientific evidence.
The CVS study, which started in 2022 and will continue till early 2024, involves 20 practices.
Samples have been collected from over 70 cases from horses that have been diagnosed by EPD throughout the UK.
Full blood profiles have been assessed, in addition to bacterial culture analysis of the lesions, PCR analysis for dermatophytes (ringworm fungi), microscopy for ectoparasites (mites) and skin cytology.
An owner questionnaire has also been completed to gather information on EDP management.
Each horse’s lesions have been graded and descriptive data relating to the lesions were recorded.
Data collection is now complete and a team of researchers, led by vet Manuela Diaz Ramos, has started analysing the data.
A full report on the findings, along with treatment and management recommendations, is expected to be presented at a scientific conference later this year.
Veterinary surgeon Andrew Reeder, Director of the Stonehenge Veterinary Hospital, in Durrington, near Salisbury, was the lucky winner of a Sony Pocket e-Reader in the Royal College of Veterinary Surgeons' prize draw at the London Vet Show in November.
The competition was mounted to launch an online quiz to test members' knowledge of the Guide to Professional Conduct. All those who completed the quiz on the RCVS stand at the event were entered into a prize draw: the RCVS would like to stress that it was a random draw, in spite of the serendipity of Andrew's surname!
"This is brilliant, I so rarely win anything!" said Andrew. "I'd recommend that all RCVS members should have a go at the quiz - it's quick, easy to complete and certainly makes you think."
Over 600 people have tackled the quiz so far. Those who fancy testing their knowledge of the Guide should visit www.rcvs.org.uk/guidequiz. The quiz is anonymous, but the College will be collating data to help focus future communications activities and see where extra guidance may be required. On completion of the quiz, it is possible to review answers and view the relevant section of the online Guide.
Two vacancies have arisen for veterinary surgeons to join the Royal College of Veterinary Surgeons' Veterinary Nurses Council.
The positions, which are open to veterinary surgeons not currently serving on RCVS Council, would be particularly well suited to those veterinary surgeons who have an interest in the nursing profession and some experience of working with nurses. However, applicants need not necessarily be politically involved with the profession at this point.
VN Council Chairman Liz Branscombe said: "Veterinary nurses play a vital role in the practice team and, with the opening of the non-statutory Register in 2007, the VN profession is now recognising its responsibilities in terms of maintaining professional standards, skills and competence.
"Now, more than ever, it is important that vets from all sectors of the profession take the time to get involved with the regulation and development of the role of the veterinary nurse."
Applications are invited from all veterinary surgeons, although those with some experience of working with veterinary nurses would be most relevant.
The four-year posts will require an annual time commitment of approximately six to ten days.
For an application pack, please contact Annette Amato, Deputy Head of Veterinary Nursing, on 020 7202 0713 or a.amato@rcvs.org.uk. The deadline for the receipt by RCVS of completed application packs is 30 April 2011.
Purina has launched a FortiFlora veterinary support pack designed to help veterinary professionals advice owners about their pet's intestinal health and balance.
The support package includes a "Training Toolbox" with Lunch and Learn sessions to help guide veterinary professionals through the introduction of Fortiflora to an owner. It explains the indications, ingredients, benefits and summarises the added value in prescribing to animals with specific health issues. In addition, there are leaflets for owners explaining what probiotics are and how they can help support a pet's intestinal health on a daily basis, as well as some testimonials from owners explaining how Fortiflora has helped their pets. Promotional bunting and posters are designed to raise awareness in the waiting room, and for a short time there is a promotional pillow pack available to allow clients easy access to a short course of FortiFlora.
In a recent survey of pet owners conducted by Purina, 66% of respondents said their dog had suffered with digestive problems and 80% said they would be willing to make a change to their dog's diet to improve their digestion.1
Purina says that providing a supplement such as FortiFlora is also recommended as a nutritional supplement to help with diarrhoea associated with stress, antibiotic therapy, diet change and acute enteritis. The company claims it can also help with situations associated with stress such as moving house, vet visits and shows.
Chris Nickson, Senior Brand Manager at Purina said: "Intestinal upset is a very common problem for dogs as our research highlighted. The aim of this support pack is to help vet practices initiate the conversation with owners to ensure they are aware of the benefits that a nutritional supplement like FortiFlora can offer."
FortiFlora is suitable for use in cats and dogs of all ages. Animals should be fed one sachet of FortiFlora per day sprinkled over the pet's regular food.
For more information or to request a FortiFlora support pack, call Purina on 0800 212 161.
This year's National Equine Health Survey, conducted by the Blue Cross and supported by Zoetis, has revealed that 20% of owners who claimed to have treated for encysted small redworm (ESRW) used a wormer that was not indicated to treat the parasite.
3,669 horse owners took part in the survey, which was conducted in May 2014. It contained 25 questions on general horse health, care and management and was validated by Professor Josh Slater at the Royal Veterinary College.
Zoetis says the findings suggest that horses are being left at serious risk (untreated, encysted small redworm may develop and emerge en masse from the gut wall, causing diarrhoea and colic with a mortality rate of up to 50%1).
The company is now running an encysted small redworm awareness campaign at www.esrw.co.uk, where owners can test their knowledge before discussing the best treatment options with their vet.
References
1. Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑242
XLVets, the collaborative group of 45 independent small animal practices, has announced the launch of 'Scratch Below the Surface', a campaign to raise awareness of skin conditions amongst pet owners.
As part of the campaign, practices within the group - which aims to establish itself as a nationwide 'quality mark' for independent care - will be offering skin check clinics for owners who are concerned that their pet may be suffering from a dermatology issue.
Paul Sands, BSc, BMedVet, CertVD, MRCVS, veterinary dermatologist from Scarsdale Veterinary Group, explained the rationale for focusing on skin conditions: "Skin conditions in dogs and cats have many underlying causes and may require a range of treatments and long-term management strategies to keep a pet healthy and itch-free. Summer can be a particularly bad time for sensitive pets as pollens and other allergens are at their highest in the warmer months.
"The Scratch Below the Surface initiative aims to help pet owners recognise the signs of skin conditions in their pets and encourage them to talk to their vet about preventive measures to carry out at home, such as flea and tick control. They will also receive support from their veterinary team in planning long-term management strategies for pets with ongoing skin conditions."
Practices in the group will also be collecting data about the types of dermatology conditions seen, geographical variances, and common and unusual cases.
XLVets says it will be producing case studies, blogs and articles, designed to benefit practices both within the XLVets group and the wider veterinary community.
To find out more about the campaign, visit: www.xlvets-pets.co.uk.
To find out more about joining the XLVets group, telephone 01228 711788.
The interviews give an insight into the career advice the interviewees got from their school, what steps they took to secure their place to study for their qualification, what hurdles they had to overcome and what can be done to address issues around the under-representation of some groups within the profession.
The College says the aim is to help inspire school age children to consider a veterinary career through frank conversations with role models who have chosen a vet or vet nursing career.
The first film is an interview with Rheanna Ellis, a 2021 Nottingham Vet School graduate who is now working as a veterinary surgeon at a West Midlands practice. In her interview she talks about her passion to become a vet from a young age, how she went about researching and preparing for her job, and the importance of perseverance.
To help promote the videos and the College’s ongoing work on diversity and inclusion, the RCVS has partnered with the official Black History Month campaign and website which will also be hosting the videos.
Many of the interviews have been carried out by Mandisa Greene, RCVS Senior Vice-President, who helped lead the RCVS Black History Month activities last year as the College’s first ever black President.
Mandisa said: “It’s important that we demonstrate commitment to diversity and inclusion and have a role in acknowledging and accentuating diverse voices within the professions. Throughout these video interviews I’ve had the opportunity to speak to some inspiring newly qualified and student veterinary professionals who are all clearly very passionate about supporting animal health and welfare.
“I hope that school children from all backgrounds who watch these videos will get the chance to see how rewarding and enjoyable a veterinary career can be and that they’ll be inspired to consider becoming a vet or vet nurse in the future.”
The RCVS will be publishing more video interviews on its YouTube channel through October and beyond.
The College says the reforms will make for a clearer and more streamlined process, and offer an alternative, more compassionate way of resolving cases that might otherwise go to a full Disciplinary Committee hearing.
The College will now establish ‘Stage 1 Preliminary Investigation Committees (PICs)’ to replace the current Case Examiner Group stage of the concerns investigation process.
Eleanor Ferguson, RCVS Registrar, said: “Setting up Stage 1 PICs will streamline and clarify the early stages of the concerns investigation process and could also potentially, once sufficiently bedded in, reduce the amount of time taken for a number of cases.
“Currently, Stage 1 of a concerns investigation is carried out by a Case Examiner Group who determine if there is an ‘arguable case’ for serious professional misconduct before referring it on to the Preliminary Investigation Committee.
"However, under these reforms, the Stage 1 PICs will close cases where there is no realistic prospect of finding a case of serious professional misconduct.
"Where cases require formal statements and/or expert opinion they will be referred on to Stage 2 PIC to determine if, based on the additional evidence gathered, a case is serious enough to warrant referral to either the Charter Case Committee [see below], or a full, public Disciplinary Committee hearing.
“In essence this change means that there will be one consistent threshold of seriousness in all our investigations, meaning it is likely that fewer cases will be unnecessarily referred to Stage 2 of the process.”
The second reform involves the implementation of the new ‘Charter Case Protocol’ to provide an alternative way to resolve suitable cases meeting certain criteria which, though they meet the threshold to go to the Disciplinary Committee, it is considered that the public interest can still be served without a full hearing.
The ‘Charter Case Committee’ to which these cases will be referred will be able to issue written warning notices.
Eleanor added: “The establishment of the Charter Case Protocol and Committee is important for the RCVS in being able to get the balance right between upholding professional conduct standards and protecting animal health and welfare and public confidence in the professions, while also being a compassionate regulator.
“The type of cases we envisage being dealt with by the Committee are those where the conduct of the veterinary surgeon or veterinary nurse has fallen far short of what is expected of them under the Code, but where there is no ongoing risk to animal welfare or public confidence, and where the level of insight and contrition about their conduct is such that it can be resolved without the need for an onerous, stressful and expensive Disciplinary Committee hearing.
"We estimate that the Charter Case Committee will deal with around 20 such cases per year.
“Of course, the most serious cases of professional misconduct, for example around dishonesty and criminality, will continue to be referred to Disciplinary Committee hearings.
“It is worth noting that Charter Case Protocol and Committee are working titles, describing the fact that we are implementing this process under the remit of our Royal Charter.
"RCVS Council has agreed that the name should be changed in due course to something that better reflects its function and remit."
Unlike the Disciplinary Committee, the Charter Case Committee will not issue to the press the full details of cases as a news article.
Instead, it will publish a warning notice on the RCVS website summarising the area of concern, the relevant sections of the Code that were breached and supporting guidance it referred to, and the reasons for issuing the warning.
These warning notices will remain on the RCVS website for a maximum of two years and will not change the registration status of the individual.
The College says that the reforms are likely to take some months to implement and it will be looking to recruit additional Preliminary Investigation Committee members in due course.
Dechra Pharmaceuticals has signed an agreement with Piedmont Pharmaceuticals LLC which gives Dechra exclusive worldwide rights to the sale and distribution of veterinary products which use Piedmont's proprietary soft chew platform to deliver the active ingredient.
The agreement will allow Dechra to conduct studies necessary to achieve regulatory filings and government approvals within the US, Europe and other key countries.
According to Dechra, Piedmont's soft chew formulation is a unique delivery technology which overcomes the traditional problems in formulating a broad range of active drug compounds in a highly palatable chewy treat for both cats and dogs.
Ian Page, CEO of Dechra Pharmaceuticals PLC, said: "We are very excited about licensing this unique delivery technology, which will be the first soft chew product with this new patent pending technology in the veterinary market. The agreement will provide Dechra with the opportunity to expand our presence in the companion animal market with a truly differentiated product."Roland Johnson, Chairman and CEO of Piedmont Pharmaceuticals, said: "This is our initial development partnership for our soft chew technology and we welcome the opportunity to license our technology to Dechra. Our goal is to provide pet owners the added benefit of a tasty treat at medicine time, creating a fun and rewarding interaction, while improving compliance with the vet prescribed treatment regimen."
White Cross Vets, a group with 11 surgeries in the Midlands and the North of England, has picked up two Veterinary Marketing Association awards at an event usually dominated entirely by big pharma.
The group was joint winner of Public Relations Award, alongside Bayer Animal Health.
White Cross Marketing Manager Justin Phillips also walked off with the Young Marketeer of the Year award, fighting off competition from Elizabeth Rawlings from Dechra and Beverly Hammond from Animalcare Ltd.
The practice group won the PR Award for a campaign in which it managed to generate a massive amount of media coverage for the business primarily by spotting a good opportunity, and acting quickly to make the most of it.
The story began last July, when a man spotted an exotic-looking bird walking around Guisely, near Leeds. When he tried to capture the bird, it told him to 'bugger off'. Undeterred, he picked it up and took it to White Cross Vets. Once the vets had examined the bird to make sure it was in good health, White Cross instructed its PR agency to begin a media campaign to reunite the animal with its owner. The resultant story generated over £145,000 worth of branded coverage in local and national media, including the Daily Mirror, Metro, the Yorkshire Post and ITV.
By contrast, Bayer Animal Health's winning campaign, which ingeniously used LED lights strapped to snails to bring the lungworm story to life, was nevertheless the product of month's of planning and what would have been a considerable budget.
The judges felt both entries were impressive in completely different ways, so a draw was the only option.
Picture shows, left to right: Heidi Bruckland (Pegasus), Emma Swain (Pegasus), Helen Moore (Markettiers4DC), Marcus Edingloh (Bayer), Luke Hopkins (Pegasus), Caroline Braidwood (Bayer); Jane Manning (Splash); Tim Harrison (White Cross Vets); Justin Phillips (White Cross Vets)
Under the Petplan Portfolio Rewards scheme, each time a practice generates a full policy (including clients continuing cover from IVC /4 week free policies) they earn Portfolio Rewards credits.
A practice issuing Immediate Veterinary Cover (IVC) ordinarily earns 150 credits when the client continues their cover onto a full policy but, during this promotion, a full policy generated by an IVC will earn 300 credits, equivalent to £12.
Credits can then be exchanged against a range of products, from essential veterinary equipment and specialised literature to a variety of indulgences including chocolates and bottles of wine, leisure activities or team nights out.
Head of Sales & Partnerships at Petplan, James Barnes said: "Petplan is the UK’s no 1 pet insurance provider and our unique relationship with the veterinary profession remains an important part of our success so we wanted to do something extra to thank practices for their efforts promoting Petplan insurance to their clients during 2016. We know many practices like to exchange their Portfolio Rewards at Christmas so this promotion gives practices the chance to boost their account before the festive season."
For further information about the scheme or working with Petplan, visit petplanvet.co.uk.
Zoetis Business Consulting has released figures showing that Profit Solver, its financial analysis tool, has delivered an average EBITDA (earnings before interest, taxes, depreciation and amortization) growth of 36% for the 28 UK practices that have used the new service since its launch.
Profit Solver was first launched in the USA, where the company says more than 300 practices have now benefited from the service.
Zoetis says that traditionally, veterinary practices have set their prices by simply adding a set mark-up, without knowing which services make a profit or loss and without understanding exactly how overall practice profit is being generated.
Profit Solver instead uses the practice’s own data to calculate the exact cost for the 130 most commonly performed veterinary services, representing 90% of the revenue generated by the practice. It then combines labour, inventory and equipment costs with time-and-motion studies for each service, and assesses the variance between cost and price to reveal profit or loss.
By using a collection of cost data, which staff perform which part of the procedure, how long the procedure takes and what equipment and materials are used, Profit Solver calculates the correct pricing to both cover costs and deliver a pre-determined profit margin.
Implementing Profit Solver is done with a Zoetis business consultant who guides the practice through the process, from data collection to examining the time-and-motion studies. They discuss the level of profitability the practice needs to deliver and help analyse prices to achieve this goal whilst preserving the price-point of highly competitive services and covering all the practice’s costs.
Ian Camm, Group Director of B&W Equine Vets in Gloucestershire heard about Profit Solver from a vet in a neighbouring practice who was impressed with how it had helped his business. Ian discussed Profit Solver with his Zoetis account manager and booked an appointment with Zoetis Business Consultant Anthea Pike who has helped him implement the software across B&W Equine Group.
He said: "Initially I was concerned that Profit Solver would suggest we put prices up where we felt that we would not be able to - people shop around for their veterinary services these days and many services are very price sensitive. The first stage in the process addressed this by looking at our figures, calculating the cost price for each procedure and then, by comparing with our fees charged, identified where we were losing money. The big question was whether we would be comfortable to increase our fees on loss-making procedures. The beauty of the system was that by looking at a large number of procedures which were done frequently, very small increases in fee would total to a significant improvement in the bottom line.
"The software has made us recognise where the real costs are and how to address these areas accordingly, for example we have identified that current stud packages are not profitable. One of the problems in arriving at true costs is the difficulty in accurately allocating time to various procedures when several different vets are involved or an expensive scanner is used, which can have a significant impact on the results. It’s early days, but I can already see the difference that Profit Solver could make to our bottom line and wouldn’t hesitate to recommend it providing the practice is prepared to make changes in light of the results. We are looking at improving our bottom line by a six figure sum over a 12 month period with what we hope, will be hardly noticeable price rises.”
For further information visit www.zoetis.co.uk/businessconsulting.
The guidance has been in place since March to help practices continue to provide the public with veterinary services whilst safeguarding the health of their teams and clients.
The RCVS Council Covid-19 Taskforce reviewed the situation on 30th July and decided to extend the guidance after taking into account the pandemic’s progress, the latest government guidance, the headline results from a survey of practice experience of remote consulting, and 'other data from a number of veterinary practices'.
The Taskforce says it also considered the need to continue to provide practices with flexibility in the face of possible local or national lockdowns, the need for inclusivity of those practice teams members and clients who may still be shielding, the likelihood of quarantine of members of the team due to travel and/or Test and Trace and the fact that no major safety issues had been identified as part of the RCVS-commissioned survey into the immediate impact of the temporary guidance.
RCVS President Mandisa Greene, who chairs the Taskforce, said: “Whilst lockdown measures have been eased and matters have improved, we are far from being back to business as usual and the threat of returning to more severe lockdown measures, whether locally or nationally, is still very much alive."
The updated flowchart, along with all the College’s coronavirus guidance for the professions, is available at: www.rcvs.org.uk/coronavirus.
BEVA Congress 2021 will now take place from September 4th-7th 2021.
The decision to cancel Congress 2020 was taken by BEVA Council and the Congress programme committee because of the unpredictable circumstances of the coronavirus pandemic.
Tim Mair, President of BEVA said: “The overriding factor in our decision-making process was to protect everyone attending Congress. We are chartering unknown territory at the moment and the additional planning requirements needed to run a large event like BEVA Congress with social distancing measures in place will take time.
“We intend for September 2021 to mark an exciting, fresh start for the profession following the harrowing experiences of 2020. It should be safe for our international speakers and delegates to attend by then, getting us all back on track with networking and world-class CPD to inspire us for the new post Covid-19 world.”
Tickets for BEVA Congress 2021 will be available later this year, more information from: www.bevacongress.org.