Royal Canin has launched a new urinary range for cats and dogs. There are four new products including the veterinary market's first canine pouch.
The launch also includes a 20 page booklet for owners which explains the urinary system, different types of problem and stone, and why and how diet can make a difference. Royal Canin says this should be a real boost to encouraging owners to adopt the new diet.
According to the company, the pouch format is highly palatable, convenient and easy for owners to use, which will ultimately lead to improved compliance once a prescription has been made.
Canine Urinary S/O comes in a 150g pouch, and dissolves struvite uroliths as well as diluting the urine to decrease oxalate concentration and ensure the bladder is regularly washed out. Feline Urinary S/O Moderate Calorie in a 100g pouch is for adult cats with difficulty maintaining ideal weight (neutered, overweight, low activity levels) and is indicated for the nutritional management of cats with feline idiopathic cystitis, struvite urolithiasis, and the management of recurrent struvite and calcium oxalate stones.
New dry food additions include Canine Urinary S/O Moderate Calorie with the same benefits in formulation to help limit weight gain, while Canine Urinary S/O Small Dog offers benefits for the smaller canine population; particularly important as 50% of all stones analysed in reference laboratories worldwide come from small breed dogs.
Royal Canin Director of Scientific Communications Pauline Devlin said: "Urinary problems are a common reason for veterinary consultation, and this new range brings together our existing products with four new ones, meaning that vets can be even more precise in prescribing the clinical diet which will best suit the owner and the nutritional management of the pet, meaning that compliance levels will improve."
Royal Canin says neutering and obesity are known predisposing factors for urolithiasis, and some patients are more prone than others - Persian and Burmese cats are predisposed to oxalate stones for example. Age and sex have also been recognized factors influencing the risk of both struvite and oxalate stones. In dogs, small breeds such as the Bichon Frise, Miniature Schnauzer, Poodle, Shih Tzu and Yorkshire Terrier are at risk, while Dalmatians have a tendency to ammonium urate stones.
Royal Canin's urinary diets should be fed for a period of five to twelve weeks, and have been proven to dissolve uroliths in as little as 17 days. To avoid recurrence of clinical signs it is recommended their use is continued as required.
The Royal Canin Urinary range is available from all veterinary wholesalers. Find out more by contacting your Veterinary Business Manager, visiting http://www.royalcanin.co.uk/, or by calling 0845 717 800.
The British Veterinary Association is calling on its members to consider standing in the upcoming elections for the organisation's primary representative body, BVA Council.
According to the association, there has been overwhelming support for changes to the Council structure which will see it slimmed down to 41 members, including 12 regional representatives for the UK. For the first time all UK members will have a directly elected representative on Council.
The BVA is now looking for members to stand as regional representatives in the 9 English government regions, Scotland, Wales, and Northern Ireland.
Ideal candidates must be committed to promoting the ideals of the BVA and the veterinary profession in general and have a willingness to devote time and effort to representing the members in their region. The BVA is developing an online communication structure to help regional representatives reach their members quickly and easily. Representatives will be expected to gather views and ideas to ensure there is a genuine two-way communication process between BVA Council and the wider membership. Regional representatives will also receive dedicated BVA staff support.
The BVA has written to every member with a copy of the role profile and details of how to nominate themselves. Any UK BVA members can nominate themselves for their region with a supporting statement of up to 500 words. All details are available on the BVA website www.bva.co.uk/councilchanges .
The Council will continue to be served by representatives from the BVA's specialist divisions, the chairs of the BVA's five standing committees, two recent graduates, three past presidents and the BVA's three officers. In addition there will be representatives from BVA Scottish Branch and BVA Welsh Branch and two non-voting representatives from BVNA and VPMA.
Harvey Locke, President of the BVA, said: "We want BVA Council to really drive our Association but it can only do that with representatives who are willing to communicate directly with the members in their region, bringing opinions and ideas to meetings and feeding back afterwards.
"Members should not rule themselves out of veterinary politics by saying they are 'just an ordinary vet'. We are looking for anyone who is committed to improving the BVA and who has good communication skills. It doesn't matter what your background is, it's about what you can offer to members in your region."
Andrew Parker, Cornwall Veterinary Association representative on BVA Council, added: "It is a privilege to be a member of BVA Council representing the diverse views of grassroots vets. There is certainly a time commitment, but it is a very rewarding and enjoyable experience and I see it as a way of giving something back to the profession which has given me a privileged working life.
"It is also a fantastic way to meet other veterinary surgeons from a wide range of backgrounds to share thoughts and ideas both on a political front and clinically. I would urge anyone with an interest in the future of our profession and our Association to stand as a regional representative."
Petplan has opened nominations for its Petplan Insurance Advisor (PIA) of the Year award.
Available for staff at veterinary practices who are an Appointed Representative (AR) of Petplan, this award recognises PIA's who are dedicated to promoting the benefits of pet insurance in their practice.
Staff can nominate themselves or their colleagues via the website www.petplanvet.co.uk and are encouraged to provide examples of how the nominated PIA has improved practice performance.
The 2012 PIA of the Year will be crowned at the BVNA Congress on 6th October and the winner will receive an iPad. Submissions close on 20th September.
Simon Masding, Petplan Head of Sales and Partnerships said: "This award celebrates the fantastic job our PIAs do communicating the importance of pet insurance to their clients. We know first hand from the time we spend in practice, just how many fun, innovative ways they find to highlight how having insurance helps keep pets healthy."
Designed for the whole practice team, the Congress theme will be Smarter Working – better outcomes: focussing on how individual and veterinary practice life can be transformed through consistent incremental gains.
Congress will be opened by Cath Bishop (pictured), Olympic rower turned business coach, with an insight into how working smarter revolutionised her rowing career, and the importance of continued learning to help achieve the marginal gains required to help thrive in practice.
The Smarter Working non-clinical lecture and workshop programme will incorporate the following streams:
Saturday workshops are also included in the full congress ticket price.
The social programme includes an afternoon Happy Hour in the exhibition hall, a networking event and the President’s Party with a reception, three course meal and party band.
There will also be a commercial exhibition.
www.spvs-congress.co.uk
CEVA Animal Health is launching a new TV advertising and marketing campaign to promote its veterinary behaviour products, DAP and Feliway, in the run up to this year's firework season.
The campaign will feature a new animated character 'Dap the Dog', who will join 'That Purple Cat' in educating pet owners on the behaviours expressed by pets that are fearful of loud noises during fireworks, and the benefits of using DAP and Feliway. The adverts will be aired throughout October on ITV2, E4, More4 and Channel 4 (London only) starting on Monday 4th October and will be seen by 11.5 million ABC1 women.
A range of firework marketing materials have been produced to support veterinary practices and help educate owners who have noise phobic pets. These include client leaflets, an A4 leaflet holder, waiting room display materials and a firework poster all featuring the characters from the advert. CEVA's petfireworkfear website - www.petfireworkfear.co.uk/ - has also been updated to include the new TV advert, downloadable versions of all materials and tips on how to prepare pets for fireworks. In addition, www.dapfordogs.com/ and www.feliway.com/ will feature a voucher offering pet owners a free 60ml spray when they purchase a DAP or Feliway diffuser from their local veterinary practice.
The support comes in light of recent research1, carried out by CEVA, that revealed 80% of pet owners have had a pet that has been afraid of fireworks, with more than half of dog owners wanting to ban them altogether because they are too upsetting for their animals.
Julia Wood, product manager at CEVA Animal Health, said: "Fireworks are the most stressful event that a pet can experience and, in most cases, owners have noticed their animals becoming visibly unsettled with 49% of dogs shaking1 and 65% of cats hiding1. The new TV advertising campaign and marketing support will educate pet owners on behaviours expressed by pets with a fear of loud noises and the importance of taking proactive action by using DAP and Feliway."
CEVA will be running its annual firework display competition amongst veterinary practices throughout October for the best decorated waiting room.
For further information on CEVA's firework campaign or its marketing support, please contact your local CEVA territory manager or call CEVA Animal Health on 01494 781510.
The Advertising Standards Authority has decided not to uphold complaints against the Morrisons Christmas TV advertisement.
The full adjudication can be read here.
Peter Jones, President of the British Veterinary Association, said: "This ruling is disappointing but the ASA has set out its reasons for the decision and we accept those reasons. Thankfully, the advert only had a short shelf life and we hope that Morrisons is now very unlikely to make the same mistakes again. Overall, we hope the whole incident has served to educate Morrisons and the general public about the dangers of grapes and raisins to dogs."
A survey carried out by http://www.fitfurlife.com/, a company which makes exercise and rehabilitation treadmills for dogs, has found that 'walkies' is an underused word amongst pet owners.
The poll of 2,000 dog owners revealed that one in ten NEVER walk their dog - and almost a third only walk their dog twice a week at the most.
Those who do exercise their pet might not be doing it enough, as a quarter of people admitted they merely walked their dog around the block. More than a third said they made do with throwing them a ball in the park for a few minutes. Around 60 per cent described walking their dog as 'a chore' while one in 20 said they let their dog run around in the garden rather than taking them for a walk.
68 per cent then feel guilty that they don't walk their pet enough while 70 per cent don't actually know how far they are supposed to go and how fast.
Just as interesting is the product this survey was designed to promote: a dog treadmill to aid in the post operative/injury rehabilitation of dogs, which got backing from Dragon's Den. Worth taking a look: http://www.fitfurlife.com/
The Feline Advisory Bureau (FAB) has teamed up with Agria Pet Insurance to provide insurance cover for cats in the UK, with each policy generating a donation to the work of FAB and its International Fund for Cat Welfare.
Ross Tiffin, FAB's Strategy and Business Adviser said: 'In Agria, we have found a respected company that shares our ethos - it believes in sharing information to makes cats' lives better. One of the leading pet insurers in the world, Agria has been insuring pets since 1890 and has shared information on longevity and disease patterns with university researchers for many years.'
Claire Bessant, Chief Executive of FAB said: 'FAB has always been an enthusiastic supporter of health insurance for cats - we want cats to receive the best treatment without owners having to worry about the cost. Our support has now taken on a practical form in the shape of a general pet insurance guide and, through working closely with Agria, by providing cat owners with an excellent insurance option.'
To view A fabcats guide to cat insurance go to www.fabcats.org/catinsurance. The guide gives generic advice on choosing insurance.
For more information on Fabcats Cat Insurance from Agria go to www.fabcats.org/catinsurance or call Agria on 0800 369 9441.
Dechra Veterinary Products has unveiled Understanding Exotics from A-Z a new online information resource designed to support veterinary practices treating exotic species.
The new resource includes a selection of leaflets to download or order, including frequently asked questions containing expert information to aid diagnosis and treatment, and pet care leaflets for owners.
There are also a number of questions and answers concerning real life cases posed by veterinary practices and answered by the exotics team at the Royal (Dick) School of Veterinary Studies, University of Edinburgh.
Understanding Exotics from A-Z covers small mammals such as rabbits and reptiles and the company says it will be frequently updated and reviewed.
Brand Manager Carol Morgan said: “There are more than 3 million small mammals kept as pets in the UK and 1,150,000 reptiles so there is an increasing demand for information on issues affecting exotic pets.
“The aim of Understanding Exotics from A to Z is to provide a single hub of information for veterinary professionals and owners that can complement the pharmaceutical expertise Dechra can offer.
“The new tools on the website cover a comprehensive range of animals and subjects that have been written by experts and contain recommendations for suitable treatments within our range, making it an easy way to research a particular topic and find a treatment."
For more information, visit www.dechra.co.uk/exotics.
Bayer Animal Health has been enjoying considerable success in its efforts to raise awareness of the danger of lungworm amongst pet owners.
The company signed model and 'Strictly Come Dancing' presenter Tess Daly to front it's Be Lungworm Aware campaign at Crufts this year.
Coincidentally, her previous involvement in the Be Lungworm Aware campaign has led her to believe that her Golden Retriever, Sam, died of lungworm.
She said: "Back then I didn’t even realise lungworm existed. It was only subsequently that I became aware of the parasite and symptoms and I thought, ‘hang on this sounds horribly familiar’.
"It wasn’t confirmed what was causing Sam’s symptoms, but he was very tired, off his food and coughing a lot. Eventually we had to send him to a specialist vet centre as his symptoms worsened. They did all sorts of tests on him, and even a blood transfusion in an attempt to save his life, it was awful. We had to liquefy all his food and feed him through a syringe, and by this point he was vomiting and had severe diarrhoea, and in the end we had no choice but to put him down, he just couldn’t carry on."
Tess's involvement in the campaign is definitely paying dividends in raising awareness. Here she is talking about it in a Daily Telegraph video. There's also a piece in What's on TV. And although the Daily Mail seems more interested in her 'casual but slick ensemble', the photographs get the message across and there's a video there too.
Bayer has also launched an interactive lungworm map to assist with plotting the prevalence of the disease across the UK. The company says it is part of a wider research programme to better monitor and document the spread of the disease. Vets are asked to report cases of lungworm in their practices to be added to the map, so dog owners can then view reported cases of lungworm in their area at www.lungworm.co.uk.
The survey - Surveillance use, understanding and engagement across the veterinary profession - is being carried out by the BVA's Surveillance Working Group, which is made up of 12 members of BVA and its divisions who have expertise in veterinary surveillance.
Chair of the BVA Surveillance Working Group, Kate Sharpe, said: "Following several reviews, the surveillance landscape has changed in England and Wales. This survey is your chance to tell us how you engage with the current system, what you value about the surveillance reports produced and to identify areas for improvement. We want to hear from the full breadth of the profession.
"Whilst we know that disease surveillance is a priority for the profession we would like to understand what drives veterinary professionals to engage with the scanning surveillance system as it currently stands and the barriers which prevent or limit engagement.
"This increased understanding will enable BVA to clearly set out its position on current surveillance systems and highlight key questions to pose to the Government in order to improve surveillance delivery, especially as we head into Brexit negotiations."
The survey was drafted by members of the Surveillance Working Group, with representatives from BVA’s specialist divisions, and will be promoted to members of all relevant veterinary associations.
It is the first of a series of surveillance surveys that will also include localised surveys for Northern Ireland and Scotland. Data collected will inform BVA’s policy position ensuring it is representative of disease surveillance across all the UK.
The survey will run until Friday 31 August 2017 and the BVA says that depending on your area of work, will take no longer than 20 minutes to complete. As a thank you, participants will also be entered into a prize draw to win a £100 Amazon Voucher.
Take the survey.
Following an outdoor advertising campaign that ran earlier this year, Drontal has launched a new national campaign, which will see the iconic Schnauzer featured on over 6,000 outdoor sites across England, Scotland and Wales.
Drontal product manager, Dan White said: "The last Drontal outdoor advertising campaign was a huge success in driving pet-owning clients into practices and we're hoping to build on this with our new advertising push.
"Approximately, 20% of the new advertising sites will be located within a 500 metre radius of veterinary practices serving to drive pet owners to visit local practices to purchase Drontal. We're not only highlighting the benefits of regular worming which results in healthier cats and dogs, but we're also improving the health of practice business."
For further information on Drontal, please contact your Bayer territory manager.
The Federation of European Equine Veterinary Associations (FEEVA) and the European Federation of Farriers Associations (EFFA) have announced that they have joined forces to promote best practice in farriery.
The initiative is the result of recognition by both organisations that equine welfare is best served with the use of only properly trained farriers, working closely with veterinary surgeons as and when needed.
The organisations say that the main aims of the new partnership include:
The President of FEEVA, Professor Josh Slater said: "We look forward to working together at European level and encouraging member associations to do the same at national level, with the primary intention of enhancing equine health through first class farriery."
Companion Care has launched a new section on its website for vets and nurses that want to know more about current partnership and career opportunities in its small animal veterinary surgeries. The new section includes:
Companion Care Services Managing Director, Jane Balmain added: "Our business goes from strength to strength, confirming that we are here to stay and present a genuinely attractive option for vets looking at different routes to business ownership. The Group, which now numbers 39 surgeries across the country, is forecast to turn over in excess of £28 million this year, and is achieving annual like-for-like sales growth of 17%. We estimate that dividend payments to our 50 plus partners will total £1.5 to £2 million this year."
Oxyglobin, Dechra’s unique haemoglobin-based oxygen carrying fluid for the treatment of anaemia in dogs, is now readily available in the UK.
“Over the past year, demand for this leading product has outstripped our limited supply from the manufacturer Biopure®,” explains Carol Morgan, product manager at Dechra Veterinary Products. “Production and supply issues in the US have now been resolved which means we can assure the future supply of Oxyglobin via the wholesaler to practices.”
Dechra is the sole distributor of Oxyglobin in the UK. The product requires no typing or cross matching and ensures no transfusion reactions or disease transmissions. “Its effectiveness can be measured by a rapid improvement in clinical signs, increased plasma haemoglobin concentration and arterial oxygen content. Oxyglobin has certainly proved itself as a valuable product to have in any practice,” adds Carol Morgan.
Oxyglobin can be stored at room temperature and has a shelf life of three years. For further details, please contact your local territory manager or phone Dechra on 01743 441 632.
Exotics referral practitioner, Mark Rowland MRCVS CertZooMed MRCVS has launched an iPhone app for GPs which puts all the information you need about the commonly presented exotic species at your fingertips.
Mark said: "Vets often have little training in exotic animal medicine, an area which is becoming increasingly important as more rabbits, guinea pigs, hamsters, tortoises, other reptiles and birds are presented in practice. Although data is available in books, it usually has to be sourced, which can be difficult if the practice does not have the relevant texts."
"For this reason, I've developed an iPhone app which provides species biological data, such as normal temperatures and gestation periods, a exotics formulary, a list of common conditions and a gallery of images and video footage of basic procedures."
Mark says he hopes it'll be an invaluable mobile resource for veterinary surgeons, students, nurses and technicians worldwide, and that he will be updating it regularly.
Veterinary Care of Exotic Pets is now available now from iTunes, priced at £7.99. Click here for more information: http://itunes.apple.com/gb/app/veterinary-care-exotic-pets/id511902278?mt=8
The masterclass, which will be 50% lectures and 50% practical, will give veterinary surgeons with some experience in neurology with the opportunity to develop their skills under the guidance of neurosurgeons, Dr Andrew Craig, Dr Harry Scott and Dr Nadia Shihab.
The course aims to equip delegates with the confidence to perform a range of procedures, including routine hemilaminectomies, corpectomies and ventral slots. It will also offer a grounding in lumbosacral stabilisation, thoracolumbar fractures, disc associated wobblers syndrome and atlantoaxial subluxation.
Dr Alison Babington MRCVS (pictured right), Business Development Coordinator at Improve International, said: “Veterinary neurology is a rapidly developing discipline and this Masterclass course offers delegates and their practices a welcome opportunity to reduce referrals and generate additional revenue by providing the skills in-house to deal with the increasing number of neurological cases.”
The masterclass is limited to 18 delegates.
For more information, visit www.improveinternational.com or call 01793 759159.
The RCVS is calling for comment on a proposed new Case Management Protocol for its Disciplinary Committee.
The new protocol provides additional guidance to all parties, ensuring that evidence is agreed or considered well before the hearing. Its emphasis is on the Committee being able to read skeleton arguments and bundles of evidence from respondents before the hearing takes place, which speeds up the process and enables decisions to be made more quickly. At present, this is not always possible, as the information is not always made available.
Gordon Hockey, Head of Professional Conduct said: "The new protocol formalises the standard procedural direction for cases to be heard by the Committee, with the aim of promoting the timely and efficient preparation of cases and the smooth running of hearings. This is in the interests of all parties."
The Disciplinary Committee hears between ten and 15 cases per year. Under the Veterinary Surgeons Act 1966, the Committee can consider charges of serious professional misconduct, fraudulent registration and criminal convictions that affect a veterinary surgeon's fitness to practise.
A disciplinary system for registered veterinary nurses was set up in April 2011 and the nurses' Disciplinary Committee would follow the new protocol, as and when it is finalised.
The proposed new Case Management Protocol can be downloaded from www.rcvs.org.uk/about-us/consultations. Comments are welcomed from members of the veterinary team and from the public, by Monday, 8 August 2011, and should be sent to Carrie Gage, Clerk to the Disciplinary Committee, on c.gage@rcvs.org.uk.
The BSAVA is reminding everyone that the closing date for the BSAVA PetSavers' 40th Anniversary Awards is Friday 1st August .
To celebrate 40 years of funding veterinary projects, the charity has up to £5000 for each vet school to fund veterinary undergrad student projects, and also a £5000 award going to veterinary nursing projects, both RVNs and undergrad students.
Derek Attride, chairman of the grants awarding committee, said: "The PetSavers 40th anniversary grants reflects the charity's commitment to ensuring that first-class research into small companion diseases continue in the future. This grant is the first of its kind for PetSavers and is a great opportunity for veterinary students and veterinary nurses to work on a companion animal clinical research project."
The closing date for applications will be the 1st August 2014. Veterinary students should apply through their university and veterinary nurses can apply directly to the BSAVA. Each university will be able to submit five applications.
The awards will be announced in December 2014 and the projects will have to be completed and written up by December 2015.
Further information about the anniversary grants can be found at www.petsavers.org.uk
Public Health England has released figures showing that the number of people testing positive for Lyme disease was up over 30% in the period July to September 2015, from 300 lab confirmed cases to 421.
The figures are being highlighted by MSD Animal Health, organisers of the Bravecto 'Big Tick Project', a campaign to raise awareness of tick-borne disease amongst vets and pet owners.
The TV presenter and naturalist Chris Packham said: "The rise in the number of confirmed cases of Lyme disease in the UK reported by Public Health England suggests the need for greater awareness of this damaging illness. Vets have a huge part to play in educating pet owners.
"As well as highlighting the risks that ticks present to both human and companion animal health we need to be more alert to the signs and symptoms of tick-borne disease and the sensible steps we can all take to protect ourselves and our animals.”
Professor Richard Wall who has led Bristol University’s Big Tick Project team said: "Given the reported increase in cases of Lyme disease, the results of the Big Tick Project study will help us to understand these changes both in terms of the longer seasonal activity of ticks and their increasingly widespread geographic location and could have important implications for both human and animal health by quantifying the diversity and prevalence of the pathogens they may be carrying."
According to the NHS around 2,000 to 3,000 people in the UK are affected by Lyme Disease each year but charities campaigning for greater awareness of the disease suggest this could be as many as 15,000.
Growing concern over the rise in the tick-borne infection has prompted Government ministers to set up a network of regional experts to help diagnose and treat the problem.
Last autumn, Health Minister Lord Prior told a House of Lords debate: "Some patients suffer debilitating illness with symptoms that persist after treatment for several months or longer."
Lord Prior revealed that the Department of Health is to set up a network of experts around the country to support GPs and hospital staff, most of whom have never seen cases of the disease. The increase in the disease is being blamed on rising numbers of tick populations which are active for longer due to climate change, a rise in numbers of wild mammals such as deer that host them.
The clinical signs of Lyme disease in dogs include recurrent lameness due to inflammation of the joints. Sometimes the lameness lasts for only three to four days either in the same leg or in other legs and the joints may be swollen, warm, and painful. In some cases, kidney failure may occur and the dog may exhibit such signs as vomiting, diarrhoea, lack of appetite, weight loss, increased urination and thirst.
'The essential ingredients of a good nutritional recommendation' is presented by Georgia Woods RVN CertCFVHNut VTS(Nutrition), one of the editors of the new BSAVA Guide. It covers the main points that need to be considered when offering a nutritional recommendation to a pet owner.
Georgia said: "Nutrition discussions with clients can be challenging, not least given the plethora of diets available for pets.
"This webinar aims to cover the main points to support an evidence-based decision-making process to help vets engage owners in a meaningful discussion about nutrition and provide guidance on the most suitable diet for their pet."
The BSAVA Guide to Nutrition is an independent guide comprising a series of factsheets for veterinary professionals on four different diet options; each of these is accompanied by a factsheet for owners that can be provided as part of the consultation. The factsheets cover:
The BSAVA Guide to Nutrition is available exclusively through the BSAVA Library (£25; £15 to BSAVA members). Georgia’s lecture on ‘The essential ingredients of a good nutritional recommendation’ can be accessed via the BSAVA Webinar Library.
Cats Protection is urgently calling for compulsory microchipping of all pet cats.
The feline welfare charity says that two in three cats taken into its care are not microchipped, costing the organisation over £190,000 to microchip them. In addition, the charity says it ends up dealing with around 40 ownership disputes per year - the majority of which involve cats handed in as strays that are not microchipped.
The charity says unchipped animals are a major drain on its resources, which are already stretched looking after over 7,000 unwanted cats at any one time.
Peter Hepburn, Cats Protection's Chief Executive said: "I cannot stress enough how important it is for cats to be microchipped. The heartache and upset that a lost cat can cause is immense, as is the suffering to the cat. It could be so easily solved by a tiny 'chip that is no bigger than a grain of rice.
"When a cat comes into our care, the first thing we do is look for some sort of identification, including scanning for a 'chip. In a lot of cases, there is no 'chip so then we have no option but to trawl lost and found registers and to advertise the cat as missing. However, this is a very time consuming process with no guarantee that we will ever locate the owner, despite the best efforts of our volunteers and staff.
"It is a heartbreaking experience when an owner loses their beloved pet and is never reunited with them. Making sure a cat is easily identifiable is vital to increase the chances of a happy reunion so, if compulsory microchipping was brought in, many of these problems would be solved."