Petplan has been awarded an Insurance Times Tech Award for its social media campaign entitled "Like & Donate", which was devised to support two animal charities, the Dogs Trust and Cats Protection.
As part of the campaign, pet lovers are being encouraged to donate a food pouch to either charity by "liking" the Petplan Facebook page; with one "like" equalling one pouch of food for either the cat or dog charity.
The Facebook app also allows Petplan's Facebook fans to track the progress of donations and encourage friends to visit the page and support their chosen charity. The initiative has resulted in over 48,000 food pouches being donated to the charities with the Cats Protection receiving over 29,000 "likes" and the Dogs Trust gaining 19,500.
Petplan's Head of Marketing, Isabella von Mesterhazy said: "We are delighted our Like & Donate campaign has been awarded Best Use of Social Media. At Petplan we work with over 1,700 animal charities and our Like & Donate campaign has further helped to support the fantastic work of both the Dogs Trust and Cats Protection in rehoming dogs and cats across the UK."
To take part in Petplan's "Like & Donate" programme visit www.Facebook.co.uk/Petplan.
The BSAVA has released the final figures showing that 6,331 veterinary surgeons, nurses, practice managers and students attended the event, up from 6,178 in 2013.
Outgoing BSAVA President Professor Michael Day was delighted that so many attended. He said: "What continues to set BSAVA Congress apart is simply 'quality'. The quality of the faultless organisation, the quality of the scientific content, and the quality of our exhibition and incomparable social programme."
A few other numbers from Congress this year included:
Sunday saw the inauguration of the new BSAVA President Katie McConnell. She said: "Like so many previous presidents, I look back on my early volunteering days with deep affection but it would have been a great surprise to my earlier self to be told that one day I would be the BSAVA President.
"During my presidential year I would like to meet as many BSAVA members as I can, hopefully in their own regions. I plan to travel to regional BSAVA continuing education meetings, not to stand up and lecture but to listen to individual members and find out what the BSAVA means to them. The BSAVA is run by members for members and the only way to shape its work is to become engaged with it."
Advances in mobile phone technology, combined with the simplification of video-editing software and the adoption of video in social media, have led to an explosion in the use of the medium over the past 12 years. YouTube, which had its first video posted in April 2005, now counts over a billion users.
To help veterinary professionals gain the skills needed to make the most of this increasingly important medium, 'Video-making for social media' will teach you how to use your mobile phone to create engaging video, in particular looking at script-writing, voice-overs, editing and mixing soundtracks.
The course takes place in Preston, Lancashire on 17th May.
To be in with a chance of receiving one of three free places on the course, send an email with 'Video-making for social media' in the subject line, followed by your details and why you would like to attend to: royalcaninvet.gbr@royalcanin.com. Entries will close 10 working days before the event.
Alternatively, places on the courses can be booked by calling 01453 872731 or by visiting www.spvs-vpma-events.co.uk. Workshops cost £275 plus VAT for non-members and £195 plus VAT for VPMA and SPVS members (discounts offered on group/ bulk bookings). Cost includes CPD certificates, lunch and refreshments.
The interactive map, which has been launched as part of Ceva’s ‘For Flock’s Sake – Vaccinate!’ awareness campaign, uses data from the company’s on-farm testing for Chlamydophila abortus, the bacterium that causes EAE.
Ceva says the map shows that the disease is present across the UK, although cases may well be much higher than shown, as the map is only based on farms that the company has tested positive for the bacterium.
Positive EAE cases on farms are recorded by county on the map, so farmers can check for EAE in their area.
The map, available at www.eaemap.co.uk, will be updated regularly as new farms test positive for EAE.
Stephenie Clarke, product manager at Ceva Animal Health, said: "Our new EAE interactive map will be updated on an ongoing basis and will be a useful tool to ensure that farmers are up-to-date with EAE cases throughout the UK."
For more information, visit www.eaemap.co.uk, contact your local Ceva Animal Health account manager, call Ceva on 01494 781510 or email: cevauk@ceva.com.
The Association says: "Deciding how best to exit a practice that you have usually spent the majority of your professional career helping to build and develop can be a daunting decision.
"It is generally only a decision you get to make once and often needs time and planning to ensure it is the right decision for both you and the practice.
"The pressure of making that decision, and the potential consequences of making the wrong choice, can often lead to ‘decision paralysis’ resulting in no action being taken, which can often more damaging to the practice in the longer term."
The webinar, which is open to members and non-members, will you overview of the options and the advanced planning required.
Tickets cost £35 for members and £50 for non-members, available from: https://booking.spvs.org.uk/product/exiting-practice-on-your-terms/
VetYogi’s new ‘VetYogi Collective’ offers an on-demand online hub of yoga, mental health and wellbeing sessions designed to meet the individual needs of vets, RVNs, practice managers, receptionists, students and paraprofessionals.
Subscription includes a monthly live yoga session and access to a library of content which includes yoga sessions lasting from minutes to over an hour.
There are also videos, and advice on guided meditation to help support wellbeing and manage stress.
Chloe says: “It’s important that everyone who has a need, has access to the type of wellbeing tools that they respond best to, so we have developed self-care sessions for all roles in the profession.
"If you have had a hard day or a stiff neck from working in theatre for hours, or are just feeling tense and unable to switch off, you need help there and then.
"The VetYogi Collective provides that support around the clock which we simply couldn’t deliver any other way.”
Individual subscriptions cost £12 per month.
Practices signing up their team are offered preferential rates and can use the VetYogi Collective badge on their materials to signal their commitment to supporting wellbeing.
collective.vetyogi.com
The BSAVA reports that two four month old puppies in The Netherlands have tested positive for rabies.
The puppies were imported into The Netherlands from Bulgaria on October 5th. Reports indicate that these puppies, which were both microchipped and travelling under the Pet Passport scheme, originated from a shelter in Bulgaria. They are still trying to trace the driver and passenger who delivered the puppies.
One puppy started showing signs of fever and paralysis on 10th October and was euthanased on 18th October, it has tested positive for rabies on both direct immunofluorescence (DIF) and polymerase chain reaction (PCR).
The second puppy was euthanased because it originated from the same litter, although it was living in a different area of the country by this time. This dog was suffering from haemorrhagic gastro-enteritis (HGE), but showed no neurological signs. However it has also tested positive for rabies on both DIF and PCR.
The BSAVA says this aspect of the case will be of particular concern to veterinary professionals in the UK because HGE is commonly seen in unvaccinated (imported) puppies. Preliminary reports do not make clear the vaccination status of these dogs.
BSAVA President, Professor Michael Day, said: "Not only does this demonstrate the need for pet owners to comply with pet travel legislation, but also for vets to be alert to the possibility of disease with any imported animal.
"Whilst we have been concerned about the issue of illegal imports and the enforcement of the current legislation, this latest incident also raises the possibility of rabies cases in dogs that appear to comply with the current pet passport regulation."
This calls into question whether veterinary staff in first opinion practice should be offered the pre-exposure rabies vaccination. The current recommendations from Public Health England are that all individuals at continuous and frequent risk of exposure to the rabies virus, as well as some groups at infrequent risk, should be offered pre-exposure rabies vaccination. Professor Day said: "Whilst veterinary professionals in companion animal practice are not currently included in this list, this might be a timely point to undertake a review based on a new risk assessment. I would be in support of practitioners who believe they are at risk having the option of the subsidised occupational vaccination."
UK veterinary surgeons are reminded that responsibility for dealing with illegal imports rests with local authorities; usually Trading Standards or Environmental Health. However, if a veterinary surgeon in practice has any suspicion of rabies or any other notifiable disease they should inform their local Animal Health Office.
CVS has announced a two year programme of investment of more than £3 million in two high-field (1.5 Tesla) MRI scanners and seven CT scanners as part of a programme to provide advanced imaging resourcing across the group.
The first of the MRI scanners will be installed at ChesterGates, CVS' multi-disciplinary veterinary referral hospital, in Spring 2015. CVS says it believes it will be the most advanced MRI system for pets in the North West of England.
The seven 16-slice CT scanners will be installed at CVS hub practices, including ChesterGates, PetMedics in Manchester, Beechwood Veterinary Hospital in Doncaster and St David's in Devon.
CVS Referral Director John Innes said: "We are committed to utilising the latest technology across the group and this investment in our scanning capability is a good example. The new MRI scanner at ChesterGates will enhance the high quality specialist referral services we offer, particularly in neurology because MRI is used mainly to image the brain and spinal cord.
"The seven new CT scanners will enable our teams to scan a chest or abdomen rapidly and with outstanding image quality. Image data can be processed and viewed in other planes or 3-D rendered to assist with decision making and surgical planning. The installation of the new CT scanners will be rolled out over the next two years, enabling us to offer cost-effective advanced imaging to many more of our clients across the country."
The campaign is being fronted this year by a number of social media influencers, appropriately including Cat the Vet, aka Cat Henstridge (pictured right), Louisa The Vet and Alex And Bump.
Ceva has produced a number of materials to help practices get involved, including social media posts and templates which are now available from Ceva Territory Managers, or from the veterinary social media platform, Vet Social.
The company will also be launching an educational video that helps people recognise that older cats, and those with concurrent diseases, may have high blood pressure but show little in the way of recognisable signs.
Suzanne Page, Veterinary Surgeon and Amodip Product Manager at Ceva, said: “This year, in recognition of how busy practices are, we wanted to give veterinary teams resources that provide a straightforward and simple way to raise feline hypertension awareness.
"Hypertension is so difficult for owners to notice, so we are working hard with influencers to spread the word.
"There will also be leaflets to share and a new website for cat owners at www.catbloodpressure.com.”
For those wanting to brush up on hypertension, there's Ceva's free CPD course, led by Dr Sarah Caney, Feline Medicine Specialist and CEO of Vet Professionals, available here.
Petplan has launched nominations for its Petplan Insurance Advisor of the Year Award.
The award is to recognise the hard work and dedication that Pet Insurance Advisors (PIAs) do to highlight the importance of insurance to pet owners as a means of financial protection. To nominate your PIA visit http://www.petplan.co.uk/piaaward/
Petplan works with nearly 2000 vet practices to promote pet insurance within practice. Once a practice has received Appointed Representative status, employees can train to become a dedicated Pet Insurance Advisor by registering on http://www.petplan.co.uk/piaaward/
Petplan says that since pet owners often look to vets for advice about where they stand on insurance matters, having a dedicated member of staff there to explain insurance benefits can give an added value service to your practice. Also the PIA scheme can contribute to staff's CPD, and help them develop transferable skills such as confidently promoting products and handling client objections.
Kelly Cummings, the winner of the 2008 Petplan Insurance Advisor of the Year award said: "Encouraging owners to invest in pet insurance early on in their pet's life can help to ensure a stress-free future. The PIA scheme offers good advice about the basics of insurance which are easy to understand for vet staff. This information can then be simply conveyed to clients."
The PIA of the Year will receive a new laptop and their practice will receive £100 in vouchers! Nominations close on 31st August 2009 and the nominees will be judged by industry professionals. The winner will be announced at the annual BVNA Congress on 10th October.
Please note: due to insurance regulation, the PIA scheme is only available to veterinary staff employed at Petplan Appointed Representative practices.
The BSAVA says the guidelines aim to bridge differing perceptions of welfare around the world and help veterinary surgeons tackle the ethical questions and moral issues which impact welfare. They also offer guidance to ensure that, in addition to providing physical health advice and therapy to their patients, vets can advocate for their psychological, social and environmental wellbeing.
Shane Ryan, President of the WSAVA and former Chair of the WSAVA Animal Wellness and Welfare Committee, said: "As veterinarians, our responsibility extends far beyond the physical health of our patients. Animal welfare as a science is a new and rapidly developing discipline and veterinarians need current, evidence-based information to enable them to maintain the highest welfare standards and to provide knowledgeable, accurate advice for pet owners and communities.
"Our new Guidelines provide recommendations, checklists and other tools to promote optimal levels of welfare throughout the veterinary visit. They also offer guidance on increasing welfare beyond the doors of the clinic through outreach activities.
"As levels of pet ownership increase in many regions of the world, including Asia, it is essential that veterinarians champion animal welfare and the WSAVA hopes that these new Guidelines will encourage our members to adopt best practice and set the highest standards.”
If they become law, the changes proposed by the working party will have a profound effect on all practising veterinary surgeons and nurses, so it could not be more important that you express your opinion, whether that is in support of the changes or against them.
The proposals fall under five main headings below, each of which is linked to a discussion thread on the subject. Of particular note is the 'fitness to practise' section which includes proposals for radical changes to the disciplinary process:
Do come and join in the discussions. Which of these things do you think will improve the veterinary care of animals? Could any of them have consequences that haven't been thought of? Do you think some of them show the College overreaching itself? Or do they not go far enough?
Come and tell us what you think. Hopefully the discussions will help you form your response to the RCVS survey.
The RCVS survey closes at 5pm on 23rd April 2021.
The event, which is being organised by Colin Whiting MRCVS and his wife Lizzy (also MRCVS), is taking place at Killaworgey Farm, Black Cross, Newquay, TR8 4LU
Performing on the outdoor stage at the event are the Ceilidh Band and Spit Roast, a covers band.
Catering includes a licensed bar, wood-fired pizzas, log-roasted chicken, pulled pork burritos, pasties and cream teas.
There'll be a quiz night, fancy dress and an outdoor showing of the film Trainspotting.
And if all that weren't enough, you'll be just a stone's throw from Newquay and its nearby beaches, and about 30 mins drive from the Eden Project.
Colin said: "The whole vet world family is welcome.
"We've got people coming from Liverpool vet school straight from rotations, practices bringing their EMS student along: bands, bar, party field, outdoor roasts and burritos, indoor pasties and wood-fired pizzas, and - to cap it all - a 6-shower, 8-loo toilet block newly completed for the camping field, with a 2-metre urinal in the gents as well, but that's not so much of a selling point...
"Visitors are very welcome to come earlier or camp longer too; there's a warm welcome for all at Killaworgey."
Fore more information, visit: https://www.killaworgeyfarm.co.uk/
It's the final call for comments on the draft new RCVS Code of Professional Conduct for Veterinary Surgeons, as the consultation closes on Friday, 24 June 2011.
The new draft Code, which is intended to replace the existing RCVS Guide to Professional Conduct for Veterinary Surgeons, was produced by a Working Party set up by the RCVS Advisory Committee.
The new Code is a short, principles-based document using the Federation of Veterinarians of Europe's Code of Conduct as the starting point. It will be supported by additional advice on specific areas of veterinary practice or issues, for example, clinical governance.
New requirements in the Code include compulsory continuing professional development, the RCVS Health Protocol and more on clinical competence. It also contains an updated declaration to be made by veterinary surgeons, which gives increased emphasis to animal welfare.
The new Code, together with the consultation paper, can be downloaded at www.rcvs.org.uk/codeconsultation.
Comments, which are welcomed from the profession and the public, should be sent by email to Christopher Murdoch, Secretary to the Guides Review Working Party, at c.murdoch@rcvs.org.uk by Friday, 24 June 2011.
A separate consultation will open shortly on a draft RCVS Code of Professional Conduct for Veterinary Nurses.
A research project funded by The Horse Trust has made important discoveries about how two peptides regulate the inflammatory response in horses. This knowledge could help with the development of improved anti-inflammatory drugs, which are used to treat a wide range of conditions in horses.
The research project was led by Professor Fiona Cunningham at the Royal Veterinary College in Hertfordshire and Dr Karen Rickards at the Donkey Sanctuary in Sidmouth, assisted by Dr Andrew Brooks at the RVC, and by Dr Kirstie Pickles, now at the Royal (Dick) School of Veterinary Studies in Edinburgh.
Inflammation is associated with a wide range of equine diseases, including recurrent airway obstruction, laminitis and sweet itch. Anti-inflammatory drugs, such as glucocorticosteroids, mainly work by blocking the formation and/or actions of compounds produced in the horse's body that cause inflammatory responses. However, these drugs are not always effective and can have unwanted side effects.
This research, funded by The Horse Trust, aimed to find out more about two naturally-occurring peptides - chains of amino acids that are shorter than proteins - known as annexin-1 and CXCL8. Both have been shown to affect the inflammatory response but little research has been done on their effects in horses. In the long term, knowing more about these compounds could help in the development of new anti-inflammatory drugs with fewer side effects.
During inflammation, neutrophils (a type of white blood cell) stick to the cells lining blood vessels and migrate into inflamed tissue, where they ingest and break down harmful agents. Using techniques that mimic these events, CXCL8 was found to cause adherence and migration of horse neutrophils. However, when it was used in combination with another pro-inflammatory substance, neutrophil migration and adherence were markedly decreased. This suggests that attempts to reduce inflammation by blocking the actions of CXCL8 might not be as beneficial as had been thought.
At the start of the project, the researchers had no information about horse annexin-1, other than its gene sequence, so their first step was to develop a method to detect the peptide in white blood cells. They established that it was present and, as horse annexin-1 has not yet been synthesised, they used a synthetic peptide derived from annexin-1, Ac2-26, to look at the effects on horse neutrophils.
They found that Ac2-26 decreased neutrophil adherence and migration in response to other pro-inflammatory compounds, although at high concentrations the peptide itself caused some cell activation, thereby increasing inflammation. They also found that dexamethasone (a glucocorticosteroid) increased the levels of annexin-1 in cells, indicating that, as in humans, this class of drugs is likely to act in part through the formation of annexin-1.
These findings suggest that the use of compounds which mimic the actions of annexin-1 may have limitations as anti-inflammatory drugs. As glucocorticosteroids partly work by forming annexin-1, further research is needed in order to find out how annexin-1 will act in the horse's body and establish how its formation contributes to the beneficial effects of these drugs.
Professor Cunningham said: "This Horse Trust-funded research has resulted in some very interesting findings about how inflammatory cells are regulated in horses. The receptors that annexin-1 and CXCL8 act upon could be targets for new equine inflammatory drugs, but more research is needed first to fully understand their actions and how they produce these effects."
The team's research has been accepted for publication by the journal Veterinary Immunology & Immunopathology.
Brand Manager Dr Amy Scott said: "Because pain is often very difficult for owners to spot, the website highlights some of the common signs that indicate their cat or dog is suffering.
"We have also included a range of additional measures that owners can take to improve the quality of life and maintain the joint health of their pet once Metacam has been prescribed. These include weight management, regular and gentle exercise and alternative therapies such as hydrotherapy or the use of joint supplements such as Seraquin."
The website highlights common painful conditions such as arthritis, as well as more acute scenarios such as post injury or surgery. It also describes the changes in behaviour owners should be aware of that could indicate their pet is in pain, for example reluctance to exercise, change in appetite, displays of aggression or depression.
Amy added: "The correct use of NSAIDs is also an important consideration for effective pain management. To help with this, the website contains a section on Metacam administration for owners, featuring a short video on accurate dosing and treatment."
Carried out by the Royal Veterinary College (RVC), the Animal Health Trust (AHT) and Rossdales Equine Hospital, the study also revealed that the groups particularly at risk were native pony breeds and their crosses, as well as horses and ponies with a history of laminitis and those with lameness or soreness after routine hoof care.
This research, funded by World Horse Welfare, comes from the first ever online study that collected information on laminitis from a group of owners in real time.
The researchers say that the study is also the second largest to identify weight gain as a risk factor for laminitis. Data was collected from the owners of 1,070 horses and ponies in Great Britain, who reported their animal’s management, health and estimated weight via online questionnaires for 29 months.
Owners were encouraged to use a custom weight tracking tool designed by the study/research team to help regularly track changes in their animal’s weight and body condition. The uptake of this tool was high, with over half of participating owners using it.
The tool is freely available at: www.aht.org.uk/research/lameness/laminitis.
Other study findings included:
A high risk of laminitis was present in horses shod or trimmed at intervals of more than 8 weeks, and in those that took a long time to return to soundness after a bout of laminitis.
Diet, grazing management and health were factors closely associated with the development of laminitis and will be the subject of future investigation.
Researchers also noted that weight gain often occurred unintentionally, even when owners were aiming for their animals to maintain or lose it. This reiterates the need to consistently record weight and body condition in order to prevent undesirable weight gain.
Dr. Dee Pollard of the AHT, one of the study’s chief authors, said: "This is one of the largest, and the first, online laminitis studies where we collected regular information from the same group of owners in real-time. We assessed the relationship between laminitis and many potential management and health factors and identified those more likely to be present before a laminitis episode was reported.
"We now have good evidence to develop laminitis prevention guidelines, and a number of different avenues to explore in the future. We cannot emphasise enough how important systematic and regular weight and body condition monitoring are. It’s very easy to miss weight gain when you are just relying on your eyes and you see your horse or pony every day. You need to get hands on, feel for the fat deposits and take measurements, remember the figures don’t lie!"
Reference
The company says the results of the survey of puppy dental health will be shared with industry experts to help advance understanding and evaluate the future impact on veterinary practices.
Veterinary professionals can also sign up for a free webinar on puppy dental disease led by Head of the Dentistry and Oral Surgery Department at the Royal (Dick) Vet School, Ingrid Tundo on 28th April at 7.30 pm at https://veterinarywebinars.com/register/puppy-dentistry-malocclusion.
Cat Henstridge MRCVS, who is fronting the campaign said: “I’m very pleased to be helping to raise awareness of the VisioCare Puppy Tooth Census and this important issue.
"It is so important for all of us in the profession to be helping to identify disease patterns and the scale of the problem. It also provides us with a great opportunity to involve our clients and start discussions about the importance of good dental care.”
VisioCare says the Puppy Tooth Census only takes a few minutes to complete and can be filled in for individual cases or healthy puppy mouths.
Every veterinary respondent will be given a free pack of educational materials to use in the consulting room, including state-of-the art digital animations and dental images that can be used to enhance client communication around the topic, together with explainer videos and puppy owner fact sheets and leaflets.
In addition, each month for the next three months, responses will be entered into a prize draw for the chance to win a £50 John Lewis gift voucher.
For further information or to complete the census for a case, visit: http://www.visiocareservices.co.uk/puppy-tooth-census.
The session will be led by Adam Gregory, Head Nurse, who has experience gained around the world both as a veterinary nurse and a zookeeper.
Adam will take attendees through the basic triaging steps to assess and review treatment that may be needed, as well as covering a range of common presenting problems.
Great Western Exotics says it will be a great opportunity for first opinion vets and nurses to become more familiar with the needs of these birds to ensure they receive the best treatment possible in emergency situations.
To sign up to the talk, email Jess: GWEreferrals@vets-now.com.
https://www.gwexotics.com
Norbrook Laboratories Ltd has launched the 2013 - 2014 edition of its UK Veterinary Surgeon's Product Compendium.
The compendium contains data sheets for the complete range of over 120 Norbrook products which are available in the UK and Northern Ireland, including 17 new products which have been launched since the last compendium was issued.
The compendium is available from your Norbrook representative or can be downloaded from www.norbrook.com. Norbrook also offers an iPhone App through which users can access essential product information including pharmaceutical presentation, uses, dosage and administration, withdrawal periods, contraindications & warnings and pharmaceutical precautions.
Novartis Animal Health has announced that it has assumed marketing responsibilities for the joint health supplement Cosequin in the United Kingdom and Ireland.
Cosequin, which contains glucosamine and chondroitin sulfate, is available in a range of presentations for dogs, cats, and horses.
The product, which was previously marketed by MSD, is the leading joint health supplement among veterinary surgeons in the US and Europe.
Novartis says Cosequin is an important addition to its Orthopaedic Health Category, which in 2009 introduced Onsior (robenacoxib), the first tissue-selective pain relief for cats and dogs.
Gaynor Hillier, General Manager UK & Ireland Novartis Animal Health said: "Our strategic intent is to expand our presence in orthopaedic health to address prevention, diagnosis, and treatment in a more comprehensive manner. Cosequin represents an important step toward achieving this objective".
Cosequin is available from Novartis Animal Health in the United Kingdom and Ireland, from licensed veterinary wholesalers. For more information on Cosequin, contact your Novartis Animal Health Territory Manager.
Those who pay their fees after 30 April 2017 will be charged an extra £35 to renew their registration while those who have not paid by 31 May 2017 will be removed from the Register.
You will also need to confirm your registration details, confirm you've met the RCVS requirement for continuing professional development of 105 hours over a three-year rolling period and disclose any new or previously undisclosed convictions, cautions or adverse findings.
The annual renewal can be completed by logging into the ‘My Account’ area of the RCVS website (www.rcvs.org.uk/login). For those members who do not have a valid email address, or have requested a hard copy of the renewal form, a form has been sent by post.
Any veterinary surgeons who have not received their annual renewal form or security details for the ‘My Account’ area by 7 March should contact the RCVS Registration Department on 020 7202 0707 or registration@rcvs.org.uk as soon as possible.
Those with queries about paying the annual renewal fee should contact the RCVS Finance Team on 020 7202 0723 or finance@rcvs.org.uk
The RCVS has announced the appointment of Gordon Hockey as its Head of Legal Services/Registrar.
Gordon, who was previously Head of Professional Conduct and Assistant Registrar, has latterly been Acting Registrar, following the departure of Jane Hern in November 2011 and the arrival of Nick Stace as Chief Executive on 3 September.
A qualified barrister and pharmacist, Gordon has been at the RCVS for the last 14 years.
His is a new role created when the old post of Registrar and Secretary was effectively split into two: Chief Executive and Secretary, and Head of Legal Services/Registrar.
Nick Stace said: "I am delighted that Gordon's is my first appointment as Chief Executive, and I am grateful that he held the fort so well for the last nine months. I look forward to working with him to ensure that the RCVS is in the best shape possible to meet the needs of the public and the veterinary team."
Jacqui Molyneux, RCVS President said: "We have a very strong team to take the RCVS forward. Nick has joined us with leadership experience, consumer expertise and new ideas and impetus; Gordon consolidates this with his legal expertise and experience of the veterinary profession and the RCVS. I look forward to working with them both."
The appointment is subject to formal ratification at the November meeting of Council.