The RCVS has published new guidance for veterinary surgeons and veterinary nurses on the use of social media and online forums, such as those on VetSurgeon.org and VetNurse.co.uk.
The guidance sets out the professional standards expected of veterinary professionals, as well as providing advice on good practice, how to protect privacy, maintaining client confidentiality and dealing with adverse comments from clients.
The guidance has been developed by the Standards Committee, partly in response to demands from the profession and partly in light of recent decisions by the courts and other regulatory bodies which demonstrate that professionals can be at risk of legal or disciplinary action where their online conduct is unprofessional or inappropriate.
Laura McClintock, RCVS Advisory Solicitor said: "Whilst social media is likely to form part of everyday life for veterinary professionals, who are just as free as anyone else to take advantage of the personal and professional benefits that it can offer, its use is not without risk, so vets and vet nurses should be mindful of the consequences that can arise from its misuse."
The new guidance explains that vets and vet nurses are expected to behave professionally online, whether publishing material as themselves or anonymously. The College highlights the fact that demonstrably inappropriate behaviour on social media may place registration at risk, as the professional standards expected online are no different to those in the 'real world'.
Laura added: "Understanding and applying our new guidance should help vets and nurses to meet their professional responsibilities and reduce the risks of receiving complaints from clients or others, as well as potential civil actions for defamation."
The new guidance can be found on the RCVS website at: www.rcvs.org.uk/socialmedia
Ed's comment: The new guidance seems like common sense to me. A couple of things stand out as useful reminders, though. The first is to anonymise details of the cases you discuss on vetsurgeon.org, or get your clients' prior permission to discuss their animal in a professional forum. The other is the fact that being disparaging about a colleague online is as much of a breach of the Code of Professional Conduct as if you do it offline. So don't!
Lizzie Lockett, RCVS CEO, said: “It’s clear that there are a number of workforce issues affecting the professions, such as high vacancy rates that employers are struggling to fill and a resultant increase in pressure on the professions in terms of caseload and hours worked, together with an increase in the number of people choosing to leave the professions.
“While many of these issues are long-standing, and due to complex and multifactorial reasons, the scale of the problem has been exacerbated by three things: the UK’s exit from the EU and the impact this has had on overseas registrants; the ongoing impact of the pandemic in areas such as staff absence and burnout; and an increase in demand for veterinary services.
The reports were published in advance of the College's Workforce Summit, held at the end of November to discuss potential solutions to the problems.
They can be downloaded here: https://www.rcvs.org.uk/news-and-views/events/workforce-summit-2021/
A further report of the Workforce Summit is expected in due course, which the College says will include an action plan with commitments from a range of stakeholders.
The awards are given to practices across the UK with the most four- and five-star reviews from their clients.
To select the winners, awards organisers analyse over 10,000 reviews left by pet owners on vet practice websites over a 12 month period.
Warren House Veterinary Centre scored over 900 outstanding online reviews from clients.
Swanspool Veterinary Clinic, Northamptonshire, came in second, and Willows Veterinary Centre & Referral Service, West Midlands, third,
Winners of various sub-categories included:
Susie Samuel, CEO of VetHelpDirect.com, said: “The BestUKVets Awards were established to reward vet practices for outstanding feedback from clients.
"We are delighted for Warren House Veterinary Centre (Small Animal Services) – having read so many of their wonderful reviews, it no surprise that they won.
"Local pet owners are very fortunate to have this practice in their area”.
www.bestukvet.co.uk
Photo: vethelpdirect.com
BVA has announced that it is launching a pilot of VETS.TV, and invites you to come and preview the service at its stand at BSAVA. Anyone willing to surrender their name and email address will also be entered into a prize draw to win an HP 530 Celeron M 440 laptop computer.
VETS.TV is an internet television site run jointly by the BVA and Ten Alps Publishing which will be available via a microsite of http://www.bva.co.uk/. The pilot includes custom-made videos on MRSA, litigation and stress management, a series of interviews with key veterinary figures and a number of specially acquired programmes.
Virbac is running a special promotion through which UK-based practitioners who order from the company's reproductive product range can claim a free copy of the evidence-based book Clinical Canine and Feline Reproduction by Margaret V. Root Kustritz.
The book covers 100 separate questions across a range of reproductive issues, and currently retails for £47.99.
Virbac product manager Chris Geddes MRCVS said: "We offered this book as part of a promotion in 2010 and it proved extremely popular. As a result we thought we would give vets another chance to get a free copy."
As the Assistant Dean at the Minnesota College of Veterinary Medicine, Margaret V. Root Kustritz is a leading figure in feline and canine reproduction and one of the world's most renowned experts in reproduction. Mr Geddes said: "The book is based on the questions veterinary surgeons have asked her over the years, and so is a valuable reference tool for any vet."
Numbers are limited, and the book is available on on a 'first come first served' basis. Anyone interested should either contact their territory manager or call Virbac on 01359 243243.
Pulborough-based Arun Veterinary Group has been awarded the title of Best UK Vets, having achieved the largest number of positive online reviews on www.vethelpdirect.com.
The awards are based on the number of positive reviews (4 stars and above) left by owners on the site over the course of the year, with owners asked to review the practice on five key areas: respect for my animal, professionalism, friendliness, cleanliness and value for money.
Comments attached to the 182 reviews for Arun included: "Nothing is too much trouble", "Fabulous vets" and "More like good friends."
Vet Help Direct said: "A good online reputation is so valuable to both local people looking for a service and to business owners. That's why online vet reviews are at the heart of our vet directories. Vet Help Direct is determined to provide a fair reflection of the vet practices in their online directories; all reviews are subject to rigorous tests of authenticity, all are checked for duplicate IP addresses, email addresses and some reviewers are asked to provide evidence that they are recent clients of the practice."
In second place was St Georges Veterinary Group, Wolverhampton, which is now up to 132 reviews and in third place was Goddard Veterinary Group, Gidea Park in London, with 122 reviews.
The Society of Practising Veterinary Surgeons (SPVS) has published advice to help practitioners set realistic and reasonable script fees for POM-V medicines.
The document, which is now available to all practitioners via the SPVS web site (www.spvs.org.uk) or can be emailed or posted upon request, has been produced following extensive consultation with SPVS members, principally via the Society's active and influential discussion list, and in conjunction with the BVA Medicines Group, which backs the advice.
The document constitutes a valuable framework for practitioners in calculating a prescription fee that is fair and workable for clients wanting a written prescription as well as for those who do not want a prescription issuing. Furthermore, it also provides a framework that is fair to practitioners themselves.
The Society firmly believes that the act of preparing and providing a prescription is a professional service and as such, that it should attract a professional fee.
Richard Hillman, SPVS President, explained: "We welcome whole-heartedly the re-introduction of prescription fees, which will mark the end of a bureaucratic and fundamentally unfair sitituation for many thousands of small businesses that have had their trade and profitability restricted for three long years.
"The time element involved in writing subscriptions will need to be taken into account, and this will no doubt form a sensible basis on which to base a fee. Script fees should be calculated rationally to reflect true business costs, like any other service that a business provides to its customers."
He added: "We would, above all else, urge practitioners to exercise restraint in setting script fees, as it is by no means certain that they will still be in place even two years from now. We will also not condone any form of 'punishment' of clients taking away prescriptions by punitive fees. We are already cooperating with the RCVS as they work with the OFT in the monitoring period to ensure that there is fair competition in the veterinary medicines market."
To obtain your copy of the document Advice on Prescription Fees, go to www.spvs.org.uk where it can be downloaded or call SPVS Secretariat on 01926 410454 or email office@spvs.org.uk.
William McEwan BSc MRes PhD, now working at the MRC-Laboratory of Molecular Biology in Cambridge, has been awarded the ABCD and Merial Young Scientist of the Year Award 2010 for his work on the replication and cross-species transmission of feline immunodeficiency virus infection in domestic cats and lions, and the restriction factors in these species in particular.
Dr McEwan said: "Understanding the means by which host species are able to prevent viral replication gives us insight to the mechanisms of infection and may allow us to engineer therapy based on similar mechanisms or by enhancing immune responses."
The award was presented by Professor Marian C. Horzinek, Chair of the European Advisory Board on Cat Diseases (ABCD) and of the award jury. He said: "William McEwan presented a very original, high quality paper. His research has indicated the ability of hosts to potently restrict retroviral replication - given sufficient evolutionary time. It has also highlighted felids as a taxon that is potentially highly prone to cross-species transmission of immunodeficiency viruses".
The ABCD and Merial Young Scientist Award, created in 2008 and worth 1000 €, is funded by Merial and is presented to a young scientist in veterinary or biomedical science, who has made an original contribution in the field of feline infectious diseases and/or immunology. Applicants should have published their findings in a journal listed in PubMed or Web of Science or have had them accepted by another recognised assessing body.
Candidates should be based in Europe, have completed a veterinary or biomedical curriculum, and be under 35 years of age at the time of application. Applications for the 2011 award are now being invited (deadline 15 January 2011). For more information, visit: www.abcd-vets.org
Vetoquinol has launched www.epiphenonline.co.uk, to support the veterinary profession and dog owners in the management of epilepsy.
The company says it has developed the online service to complement its existing monitoring aids and booklets, and give the best possible support to vets and patients during the complex process of stabilising and managing seizures.
The online service enables owners to keep a seizure diary, and share it with their veterinary surgeon so that they can prescribe an appropriate medication and management programme.
According to Vetoquinol, approximately three to five per cent of dogs suffer from idiopathic epilepsy, (which accounts for 80 per cent of epileptic seizures). The condition is inherited in some breeds, including Beagles, Dachunds, Keeshonden, German Shepherds and Belgian Tervurens.
Documenting the animal's history and seizure activity is crucial in assessing the progression of epilepsy. It also provides invaluable information for diagnosis and maintenance of effective therapeutic control.
The research was carried out by the Kansas State University College of Veterinary Medicine Center for Outcomes Research and Epidemiology, Holland Management Services, Zoetis and the Pet Insight Project team at Kinship (part of Mars Petcare).
For the study, researchers recorded pet scratching activity use Whistle canine activity trackers. They then compared that information with the visual observations of 358 pet owners who graded the severity of their pet’s scratching activity on a scale from 0, which represents a normal dog (“itching is not a problem for my dog”) to 100, corresponding to extreme itching (“itching disrupts my dog’s sleep, eating, play and exercise”).
The researchers found that measurements of scratching severity determined by the Whistle activity tracker corresponded to the owner’s overall impression of the pet’s pruritus, or itch, level. As scratching severity increased, as measured by the Whistle device, owner’s assessment scores significantly increased as well (P < 0.01).
Aletha Carson DVM, Data and Clinical Studies Senior Manager for Kinship said: “Pet owners can overlook the subtle changes in behaviour that may be a warning sign for an underlying issue and are often too late to recognise their beloved companion is suffering.
“This new method of analysing pet behaviours provides pet owners with an ‘always-on’ monitor that may be helpful in keeping their dogs healthy and happy.
“It may also prove to be quite useful for veterinarians who need an objective way to gauge a pet’s response to prescribed therapies used to reduce inflammation and scratching without requiring time-intensive monitoring from the owner.”
Details of the research were shared at the European Veterinary Dermatology Congress on September 17, 2021.
Fort Dodge (makers of Equest equine worming brands, and Deosect), is launching a new Equine Parasites Reference Manual.
The manual, which is supported by AHDA, AMTRA and BEVA, is billed as 'an objective and comprehensive reference guide covering endoparasites and ectoparasites and their control, as well as offering prescribing tips, a glossary of terms and reference sources'.
Fort Dodge has produced the manual to provide an ‘all in one’ guide to support veterinary professionals and Suitably Qualified People (SQPs) involved in prescribing equine parasite treatments. It brings together, in an A5 spiral bound booklet, all the information they may need on the full range of licensed veterinary medicines to control equine parasites of concern in the UK. It will be launched at BETA (17-19 February at the NEC).
For further information about the manual (or to get a copy), please contact Fort Dodge on 01489 781711.
MDC Exports has launched the Soft E Collar in a small size suitable for rabbits.
According to the company, the Soft E Collar provides an effective barrier to a treatment area while ensuring an animal can eat, drink and sleep in comfort. It allows free movement of the head, neck and body so an animal can carry on as normal, being less likely to get depressed during recovery.
MDC says that unlike a traditional 'Elizabethan' collar, the Soft E Collar is flexible, lightweight, can withstand chewing, folds flat for easy storage and springs back into shape when needed.
Sandra & Steve Ayers, RSPCA Rabbit Rehoming, Reading Branch said: "We fitted the collar for a few days on a newly spayed rabbit. It didn't appear to get in the way when she was feeding and looked less cumbersome than the traditional plastic buster collars."
Melvyn Driver, Managing Director of MDC Exports said: "The design of our Soft E Collars has proved to provide great relief for dogs and cats post op, giving them a better quality of life at a difficult time. We're delighted that vets and rabbit welfare officers are championing the Soft E Collar too, as rabbits deserve the best care too."
For more information about the Soft E Collar, visit www.mdcexports.co.uk.
Shor-Line has announced the launch of YesWeCanSee, a webcam system which allows veterinary surgeons to monitor inpatients from anywhere, over the internet.
The system allows you to watch, listen to and record or photograph the patient remotely. In addition, there is a built-in light which can be used to illuminate or stimulate the patient.
Steffan Veterinary Services, a seven-vet mixed practice based in Lampeter, Ceredigion, recently bought the system and used it to monitor a RTA patient. Jim Hopkins, a director at the practice said: "Boio was unfortunately run over by his owner. He was brought to the practice and hospitalised for monitoring and treatment. Due to his status on arrival he was given pain relief and intravenous fluids. He was kennelled and kept quiet with minimal disturbance. The camera was used to avoid unnecessary contact. The camera could also be turned to check that the IV fluids were running. Once stable and pain relief was working he was radiographed and fully examined. There was a slight increase in respiratory rate but he was otherwise OK. He was kept overnight and monitored. During the evening when checked in person, Boio was settled and not showing any pain, however when remotely monitored he was pacing the kennel and appeared anxious. Further pain relief, Vetergesic, was administered and then Boio settled for the night. Without the camera it is unlikely he would have had further Vetergesic. The following morning Boio was sore but well enough to return home. He has since made a full recovery”.
For more information about YesWeCanSee, visit: www.yeswecansee.com, contact Dan Puddick on 01446 772041 or email ywcs@shor-line.co.uk
The RCVS Inspiration Award is for a veterinary surgeon or veterinary nurse who has demonstrated the ability to inspire and enthuse others consistently throughout his or her career.
The award is open to those who have inspired and motivated individuals or groups or who have worked at a profession-wide level. It will recognise those who have gone 'above and beyond' what may normally be expected from a professional colleague or tutor.
The RCVS Impact Award is for a veterinary surgeon or veterinary nurse who has made a considerable impact that has affected the profession, animal health or welfare, or public health. Such impact could have been made through any field of veterinary endeavour, including clinical practice, research, education or veterinary politics.
Chris Tufnell, Senior Vice-President of the RCVS, said: "I am very excited to be introducing these two new awards for those veterinary surgeons and nurses who go above-and-beyond the call of duty for the benefit of their profession, animals and society as a whole.
"I am keen to emphasise that these two new awards are relevant for veterinary professionals from all walks of life and any stage of their career – these are not life-time achievement awards but are for those making a tangible difference whether that’s in their practice, their region or across the country as a whole.
"If you know someone like this then I would strongly encourage you to find out more on our website and fill out a nomination form."
These two awards join four others made by the College:
Nominations for all six honours are now open. Nomination forms and guidance notes can be downloaded from www.rcvs.org.uk/honours and any questions can be directed to Peris Dean, Executive Secretary, on p.dean@rcvs.org.uk.
The deadline for making nominations is Friday 22 September 2017.
The event will deliver more than 130 hours of CPD, including a programme of five simultaneous live streams each day. Delegates will also have opportunities to network and socialise - with peers, colleagues and experts in chat rooms and breakout sessions, and with industry partners - such as event sponsor Hill’s Pet Nutrition - in the online exhibition hall.
Live content will be delivered via 24 content modules and a library of 100 on-demand webinars will support the 80 hours of live programming. Scientific content will be available on the platform for 30 days and then available to attendees via the BSAVA library.
For the first time nursing, clinical and business topics will be blended into modules from which delegates can select the content they need.
Professor Ian Ramsey, President of the BSAVA, said: "On the clinical side, we’re covering everything from chronic pain and neurology to cardiology and orthopaedics – whatever your interests, there will be something for you."
“Most sessions in the live programme will feature two speakers, each delivering short presentations followed by a live, audience-led conversation. This new approach means delegates can explore the multi-faceted disciplines of the small animal veterinary world and see the clinical challenges from different points of view and, most importantly, join in.
“Pre-recorded webinars support the live programme, enabling delegates to dip in at their leisure. We’ve also swapped traditional lengthy notes or MCQs, with practical resources such as client handouts or flowcharts for delegates to take back to their clinics”.
Congress will also be covering an update on sustainability issues through the module titled, ‘can the profession go green?’ On the practical business front, recruitment and retention will be discussed and keynote speaker Jenny Campbell, a former Dragon on BBC’s Dragon’s Den, will be sharing her experiences as an entrepreneur and business leader.
BSAVA Congress prices start at £99 +VAT. To register, visit www.bsavaevents.com
The GDP offers one-to-one mentoring, alongside professional and clinical skills development in primary care practices across the UK.
Chloe Roberts, clinical and educational development manager at Linnaeus, said: “This fourth cohort of graduates is looking likely to be the biggest yet, which is testament to how successful the programme has become over recent years.
“We’ve received so many high-quality applications and look forward to welcoming many of them into our practices.
“There’s still time left for people to apply via our online portal, so we’d love to hear from any prospective candidates interested in roles in the Midlands and Yorkshire.”
Linnaeus delivers all clinical training in-house through its extensive network of specialists, referral clinicians, certificate holders and experienced primary care clinicians.
Graduates take part in 20 core educational days as part of their clinical and professional skills training, with access to an additional 10 CPD days to undertake training of their own choice over the course of the programme.
For more information about the Graduate Development Programme, visit https://graduates.linnaeusgroup.co.uk.
Photo: Bristol University graduate Abigail McCarthy, a vet at Blacks Vets in Dudley
Mike, an RCVS Queen’s Medal winner, will be in conversation with Catheryn Partington BVSc CertAVP(VC) MSc MRCVS, Jose Matos DVM DipECVIM (Cardiology) MRCVS European and RCVS Recognised Specialist in Small Animal Cardiology (canine and feline cardiology) and Paul Freeman MA, VetMB, Cert SAO, Dip ECVN, MRCVS (European and RCVS Specialist in Veterinary Neurology) (canine and feline neurology).
During the event, they will be explaining how Improve's new Academy Series can help vet professionals meet their annual CPD targets, learn through self-assessment and reflective study, and bring them to the forefront of medicine in several specialist areas.
Heber Alves, CEO of Improve International, said: “Here at Improve International, we are proud to be providing CPD training alongside the historic and prestigious University of Cambridge for our first Academy Series.
"We are excited to be working with many of its pioneering specialists at the Department of Veterinary Medicine and, as a former vet myself, I look forward to hearing how my fellow veterinarians handled the most difficult challenges of their careers.”
www.improveinternational.com
BovIntel is software which, alongside the company's Easi-Scan:Go bovine ultrasound scanner, automatically identifies and measures important features on ultrasound images in real time as a vet carries out a scan.
The software uses colour to highlight and label structures such as follicles and corpus luteums, displaying the measurements of these to the nearest millimetre.
The technology has been designed to make the fertility scanning process easier and more accurate, helping vets give more informed breeding advice.
The developers behind BovIntel say the information that it provides will improve pregnancy rates and therefore overall productivity of dairy herds.
Alan Picken, Imaging Innovation Director said: “Pregnancy rates are notoriously low in the US and across Europe with as few as one in three inseminations producing a pregnancy.
"This is costing the industry time and money.
“Diagnostics on ovarian health is only possible through ultrasound and veterinary assessment, but not all vets are offering this service to their clients.
"BovIntel makes this ultrasound information more accessible to vets, and vastly increases the value and efficacy of the advice they provide to clients.
“Essentially, it enables a vet to quickly and accurately assess the ovarian health of a cow, so they can advise on how to achieve conception at the earliest opportunity.
"Equally, it allows them to quickly establish if a cow is unlikely to get pregnant and prevent a wasted insemination.”
IMV Technologies says new technology also promises to reduce the fertility scanning training time of newly qualified vets, by helping them to quickly find the ovaries during a scan and giving them confidence in interpreting ultrasound images.
Aland added “New vets will be able to practice independently faster and need the support of senior vets for less time, both of which brings huge benefits to their confidence and professional development and to the productivity of the business.”
IMV says the technology will also be useful for universities and research organisations investigating dairy cow reproductive health.
BovIntel is a software addition to IMV’s Go:Scan app.
It can be used via the viewing app, but also with BUG headsets, augmenting in colour for VGA and colour OLED. For users with mono BUG:Go headsets it will appear as grayscale on the headset screen, but in colour on the viewing app.
There's a 30-day free trial of the software for vets using the Go:Scan app, after which there is a choice of a subscription or pay-as-you-scan.
The British Small Animal Veterinary Association is inviting its members to submit their views on DEFRA's recently revised and published draft Rabies Control Strategy.
The BSAVA says that while the general control options for dealing with a suspected or confirmed case of classical rabies are determined by law there are a number of issues raised in this document on which its members may wish to comment.
Details are in the Consultations area under the Advice link here at bsava.com.
Please return responses to s.everitt@bsava.com by Friday 9th December 2011 to allow time to collate the comments and produce a response.
The ESVE has become aware through its Endocrine Quality Assurance (EQA) Scheme that there will be a permanent change in the antibody used for the cortisol test for the Siemens Immulite 2000.
The change affects the antibody pool from kit Lot 550 onwards, meaning that it has already affected some laboratories and others will be affected in the next few weeks to months. At present, the new antibody lots are not being released to the USA market. Other analysers are unaffected.
The ESVE has been working with the laboratories in its EQA scheme to quantify the impact on results and reference limits. The Society says an initial review by the ESVE-EQA based on >400 canine serum and >40 urine results suggests that canine serum cortisol results are lower (average bias -23% in canine serum) than diagnostic laboratories and clinicians have been used to in the past. The effect is more marked in canine urine cortisol (average bias -70%).
Since being alerted by the ESVE-EQA, the manufacturer has derived mathematical adjustment factors that laboratories can incorporate into their systems to mitigate the impact on results. If the manufacturer adjustment is used, then the results will be around 8% lower on average in serum and around 60% lower in urine. Cut-offs to diagnose hyperadrenocorticism and rule out hypoadrenocorticism may need to be validated again with the new assay. There is not yet sufficient data in the ESVE-EQA collaboration to assess the impact on feline and equine samples.
Professor Ian Ramsey, President of the BSAVA and one of the founders of ESVE, said: “Individual laboratories may have different ways of dealing with this change and therefore it is important to keep in touch with your laboratory provider concerning their approach. Some may choose to make the mathematical adjustments to results so that common and historic cut-off values can continue to be used. Others may report their results directly but change their guidance on interpretative cut-off values."
Dr Peter Graham, ESVE-EQA Co-ordinator, concluded: “ESVE advises that all cortisol results from Siemens Immulite 2000 assays that are close to a threshold are interpreted cautiously. ESVE also advises that all endocrine results should be interpreted in the light of clinical findings and would like to remind clinicians that spurious results may occur in any assay, though this is rare.”
The BSAVA and ESVE encourage laboratories to tell clinicians which analyser they are using. Suitable wording regarding the interpretation of any values of cortisol based on Siemens Immulite 2000 results should be provided by laboratories for the foreseeable future.
Photo: A dog with hyperadrenocortism, courtesy Professor Ian Ramsey
Horiba Medical - UK has launched MLT-Diode Laser Systems, specifically designed for veterinary use, as part of its portfolio of animal healthcare products.
According to the company, the MLT-Diode Lasers are highly versatile and can be used in a variety of veterinary applications including surgery, endoscopy, dentistry and irradiation.
The two models, the MLT-Diode Laser Classic and Premium, both feature touch screen controls and are adaptable to each users individual preferences. Designed with small animal practices in mind, the Classic has a performance out-put of 8 watts whilst the more powerful Premium model is for equine medicine with an output of 15 watts. The system is mounted on a mobile cart with a protection case, allowing the whole system to be moved between treatment rooms and enabling near patient application.
Horiba Medical will be exhibiting the MLT-Diode Laser Systems at the London Vet Show at Olympia, 22nd to 23rd October 2010, on Stand M4.
Bicester Vets in North Oxfordshire has become the first to install Improvet, a touch-screen unit through which the practice can gather client feedback.
Improvet is one of a range of services offered by Pfizer as part of Vet Support+. It's designed to help small animal practices gather information, interpret client feedback and ultimately provide targets to drive business improvements. Located in the practice's reception area, the pre-programmed survey takes a few minutes of a pet owner's time to complete and is apparently proving a hit with clients.
The survey covers all aspects of the service the client has received, from booking through to the consultation, payment and administration of their appointment. Client comments are collected into a report assessing the standards of customer service delivered across the practice team.
Jason Williams, veterinary surgeon at Bicester Vets, said: "We have felt for a long time that we needed to make some changes at the practice in order to move forward and be well placed for future challenges and opportunities. With this in mind we undertook a review of our practice with the help of a Pfizer Business Consultant and during this process our staff identified that client communication and gauging client experience was something we were struggling with.
"When our Pfizer Business Consultant explained Improvet it seemed a logical next step. The completely paperless, anonymous nature and automatic report generation means it's taken the hassle out of surveying our pet-owning clients so that now instead of simply talking about the need for a client survey, we actually have one underway. We will use this information to get a clear picture of how we are performing and communicating as a practice before and after improvements are made."
Improvet gives practices a way of surveying clients completely independently of staff. Armed with this data about what clients truly think, a practice can:
Practices that think they would benefit from having an Improvet unit in their reception area should contact their Pfizer Account Manager or call 0845 519 4977.
Freelance Surgical Ltd has announced that it is now the sole UK distributor for IMEX Veterinary, Inc. external fixation products.
In fact, Freelance Surgical has been a supplier of IMEX products for over a year, but says that most customers had been buying from Animalcare, which has now ceased selling the products.
The company says external fixation is an effective method of orthopaedic fracture repair which has gained popularity in recent years. An external skeletal fixator (ESF) can be used as a primary fracture fixation device or to enhance stability provided by another primary fixation product. In some cases and when used correctly, the company says they can have a number of advantages over other fracture repair techniques.
The IMEX Veterinary, Inc. product portfolio includes an array of external skeletal fixation components, intramedullary pins, K-wires, orthopaedic wire and other related veterinary products. The modular ESF system is comprised of linear, hybrid and circular fixation with linear components common to all three and instrumentation interchangeable between the hybrid and circular external fixation systems.
James Towler, Veterinary Director at Freelance Surgical Ltd has received professional training with IMEX Veterinary, Inc. to ensure the UK market has access to up-to-date product and ordering information.
For more information contact Freelance Surgical Ltd on 0845 050 4147.
The letter, which was coordinated by BVA President Daniella Dos Santos, reads as follows:
"We are a mixture of volunteers and paid professionals, who give our time to lead and support the veterinary professions, and we are extremely honoured to be able to do so.
But we are increasingly concerned about the tone of some of the debates that are taking place in the veterinary world, particularly by the disparaging and demeaning language used against us or our colleagues.
As leaders in the professions, representing various different organisations, we absolutely expect to receive criticism and challenge of the work we do. But the right to criticise and challenge does not extend to the right to personally attack us as individuals.
Some of the most useful and informative discussions we have are those where our views and actions are questioned with dignity and respect. But the use of derogatory and offensive language to describe or refer to us as individuals is simply not acceptable.
Personal attacks and vilification could also make tomorrow’s leaders think twice before putting their name forward for such roles and subjecting themselves to such treatment by their peers. We might never know what a loss this could be for the future direction and advancement of our professions.
This behaviour is particularly prevalent in online forums, where closed groups and computer screens seem to embolden members of our professions to use language that is wholly inappropriate and which falls far short of the expectations of professionals. As we have seen in the national political arena, we also note with concern that it is often our female colleagues, and those from minorities, who face the worst of it.
We welcome challenge and debate. But please remember that it is possible to disagree with a person or organisation without resorting to personal attacks. Before posting online, please consider how this may be interpreted by the recipient.
Our professions are rightly focused on mental health and wellbeing, and the work of the Mind Matters Initiative and Vetlife are excellent examples of what is being done in this area.
#BeKind extends to those in leadership positions too."
List of signatories by organisation: Katie Roberts: AVS President, David Charles: AVS Senior Vice President, Izzie Arthur: AVS Junior Vice President, Susan Paterson: BSAVA President, Phil Lhermette: BSAVA Senior Vice President, Ian Ramsey: BSAVA Vice President, Sheldon Middleton: BSAVA Junior Vice President, David Godfrey: BSAVA Hon Treasurer, Carl Gorman: BSAVA Hon Secretary, Amanda Stranack: BSAVA CEO, Daniella Dos Santos: BVA President, Simon Doherty: BVA Senior Vice President, James Russell: BVA Junior Vice President, Kathleen Robertson: BVA Scottish Branch President, Ifan Lloyd: BVA Welsh Branch President, Susan Cunningham: BVA Northern Ireland Branch President, David Calpin: BVA CEO, Jo Hinde: BVNA President, Wendy Nevis: BVNA Senior Vice President, Jo Oakden: BVNA Junior Vice President, Peter Kettlewell: BVZS President, Liz Mullineaux: BVZS Junior Vice President, Niall Connell: RCVS President, Amanda Boag: RCVS Senior Vice President, Mandisa Greene: RCVS Junior Vice President, Kit Sturgess: RCVS Treasurer, Lizzie Lockett: RCVS CEO, Anna Judson: SPVS President, Cat Curtis: SPVS Senior Vice President, Nick Lloyd: SPVS Junior Vice President, Nichola Watson: SPVS CEO, Richard Casey: VMG President, Gillian A Page: VMG Senior Vice President, Georgina Hills: VMG Junior Vice President, Miles Russell: VMG Finance Director
The BVA was not prepared to name and shame specific instances of derogatory language being used, or the specific social media websites that are implicated. However, Daniella said: "Online veterinary forums can be a fantastic place for us to share ideas or concerns and support one another but they can also have a darker side. I’ve become increasingly aware of people using forums and other social media to attack and criticise individuals who I know are working hard for our profession.
"I’ve personally been on the receiving end of it, being described as foul, lacking in integrity, incompetent, unsuitable to lead, rotten, idiot, shameful, corrupt or a token. But I know colleagues who have faced far worse and enough is enough.
"It’s high time we collectively speak up and I’m incredibly grateful to those who have co-signed this open letter to our colleagues. Every single vet or vet nurse who volunteers or works as an officer or committee member within the veterinary sphere and all of our lay colleagues work hard on behalf of our professions.
"Our key message is that the mantra to #BeKind, that is so prevalent in our veterinary community, extends to those in leadership positions too.”
COMMENTWhat a can of worms. VetSurgeon.org and VetNurse.co.uk have certainly had their fair share of robust discussions over the years, but I don't believe Daniella has ever been on the receiving end, or that women or minorities have ever been discriminated against, or that the language used has stooped as low or personal as 'foul'.
Indeed, I have always encouraged members to treat each other with respect and to be mindful of the fact that the written word, devoid of the nuances of facial expression, can appear far starker than intended.
However, as a moderator, I can tell you it is very, very hard to draw the line between something that is personal and something which is fair criticism but which will be taken personally.
Therein lies the problem, because almost any criticism written online is likely to be taken personally. If you write that I am doing my job poorly, or making bad decisions, believe me, I will take it very personally.
But is it not entirely right and proper that those in who sit in positions of authority, making decisions which affect the lives or wallets of those who elect them, should expect criticism?
In fact, is there not something a bit worrying about Daniella saying she is aware of people using social media to criticise individuals? Is she arguing that social media should NOT be used to criticise those in authority?
To my mind, there's also something slightly pleading about those in authority asking everyone to "be kind". Why on earth should people be kind when they disagree, sometimes profoundly, with decisions that affect their lives? Wouldn't it be better to entreat everyone to #bepolite?
Either way, it is hard not to feel enormous sympathy for those who enter into public life these days, subject as they are to some pretty vile stuff online.
I think Sir Tim Berners-Lee hit the nail on the head in the Dimbleby lecture last year when he said that greater accountability is needed online. VetSurgeon.org has already started moving in that direction in order to improve the provenance of clinical information and opinions shared online, requiring now that experts share full details of their experience and qualifications alongside their posts.
Maybe the time has come to demand the same standards of accountability when it comes to criticising those in positions of authority. In other words, if you're going to do it, you must show your real name and display a photograph of yourself alongside your post.
What do you think? Have your say here: https://www.vetsurgeon.org/001/nonclinical/f/life-in-practice-discussions/28912/be-kind-to-veterinary-leaders
The programme is for vets who are more than five years qualified, and thus not eligible for BEVA’s Leg Up coaching.
It has been developed in response to numerous BEVA members reporting periods of feeling lost or adrift in their career as life progresses after graduation, particularly following a career break.
The programme is led by a team of individuals who have experienced the challenges of working in equine practice and have all undergone extensive coaching training.
It takes the form of group sessions where participants can discuss, learn and share knowledge in a workshop style environment.
Lucy Grieve, Veterinary Projects Officer at BEVA said: “Back in the Saddle provides a safe, supportive and encouraging environment to help individuals understand what it is they want from their career, following a break, for example for parental leave or injury.
"By reflecting on their career achievements, learnt skills and professional needs, in the context of their life as it is now, it enables them to prioritise appropriately, create achievable goals, and find their place in the profession again.
“Our coaches are professionally trained, friendly and empathetic, and the nature of group coaching means peer support opens up to all involved.
"This helps counter feelings of isolation and self-doubt and enables a sense of purpose and confidence to return and develop further.”
The first Back in the Saddle programme starts on 11 June 2024 – applications are now open and will close on 17 May 2024.
https://form.asana.com/?k=5BoRR89NDXQ_CAsWZ-g-HQ&d=11947487954206