The Advertising Standards Authority has decided not to uphold complaints against the Morrisons Christmas TV advertisement.
The full adjudication can be read here.
Peter Jones, President of the British Veterinary Association, said: "This ruling is disappointing but the ASA has set out its reasons for the decision and we accept those reasons. Thankfully, the advert only had a short shelf life and we hope that Morrisons is now very unlikely to make the same mistakes again. Overall, we hope the whole incident has served to educate Morrisons and the general public about the dangers of grapes and raisins to dogs."
Virbac is offering its customers a discount on subscriptions to Vet Care Consult, an interactive veterinary medicine and anatomy tool designed to improve client understanding and aid compliance.
Vet Care Consult, designed by MediProductions with advice from veterinary specialists, uses more than 600 3D graphics, animations, videos and other imagery to help veterinary staff explain diagnoses and to discuss therapeutic options.
The veterinary surgeon or nurse selects the target species, then the relevant organ or system. A range of animations and videos are then offered to help explain their recommendation. The tool includes the option to email owners a link to a specific animation or video so that they can discuss the recommended treatment with family later. It can be used on a PC or tablet and is also available as an iPhone app.
A single user subscription normally costs £41 per month or £410 per annum.
Chris Geddes MRCVS, Senior Product Manager at Virbac, said: "Gone are the days of scribbling diagrams on scraps of paper and whiteboards or pointing to a model of a stifle that has seen better days!
"Vet Care Consult harnesses the latest technology to help the veterinary team communicate more effectively with clients, helping them to understand their pets' health and wellness issues. Better communication leads to improved compliance which, in turn, helps to strengthen the vital bond between a practice and its clients."
For more information, contact your Virbac Territory Manager.
BCF Technology has announced the launch of View Cloud Web, a picture archiving and communication (PACS) system.
View Cloud Web is an online storage system that allows you to store, view, report and share diagnostic images.
BCF says you can access your images from any device connected to the web, without the need to download any special software. The company also says the software is intuitive to use, and should require no special training.
Sean Stevenson from BCF said: "The popularity of View Cloud Web already, is testament to how easy the software is to use and how simple it is to get the customer up and running with the product. Customers love the fact that it is accessible from any web connected device, meaning they can view their images from anywhere in the practice, at other branches or even at home if they want to."
To find out more about View Cloud Web visit www.bcftechnology.co.uk or call +44(0)1506 460 023 to arrange a demonstration.
The RCVS is seeking applicants for an Appointment Group which will be responsible for deciding the membership for the governing body of the new RCVS Fellowship.
In June, RCVS Council approved proposals to develop a new style Fellowship to move it away from being an examination-based award to a formal learned society with routes to entry for those veterinary surgeons who can demonstrate meritorious contributions to clinical practice, to the profession or to learning. The Fellowship by thesis route has been discontinued as of 1 August 2015, although all applications received by this route prior to that date are being processed.
The new Fellowship will be governed and administered by a Fellowship Board with an additional Credentials Panel of up to 30 members to review new applications.
The College says it is now in the process of putting together an Appointment Group which will decide the membership of the Fellowship Board and the Credentials Panel. It is currently seeking to appoint a veterinary surgeon in the earlier stage of their career to the Group. The full details of the role, including details of the person specification, how to apply and information on expenses and remuneration can be found at www.rcvs.org.uk/workforus
The Group will be chaired by former RCVS President Lord Trees with other members being RCVS President Dr Bradley Viner and BVA President Sean Wensley as well as a lay observer. The first meeting of the Appointment Group is likely to take place before the end of the year and, once the Fellowship Board and Credentials Panel are established, the Group will be dissolved.
For an informal chat about the role before applying, contact Dr Simon Wallace, RCVS Education and Scientific Officer, on s.wallace@rcvs.org.uk or 020 7202 0702.
Norbrook has launched an Android version of its existing free iPhone app: ‘the Veterinary Excellence Tool’ (VET).
VET offers a range of functions to assist veterinary professionals and farmers including a product dosing calculator. The Android version has been developed to meet customer demand and has the same features as the Apple version which is available for both iPhones and iPads.
Norbrook highlights the following features of the app:
The app can be downloaded for free by searching for “Norbrook” in either app store.
For further information please contact Laura Holmes, E-Marketing Manager, laura.holmes@norbrook.co.uk or 01536 741147.
The RCVS is now accepting applications from veterinary surgeons and veterinary nurses who wish to serve as members of the RCVS Ethics Review Panel (ERP).
The ERP has been established by the RCVS in order to facilitate access to ethical review for those wishing to undertake practice-based research outside of a university or industry context. The ERP will begin considering research proposals from veterinary surgeons and veterinary nurses from 1 August 2016 and the trial will run for a period of one year. The process will be limited to considering research projects involving cats and/or dogs during the trial period, with the possibility of expanding to other species if the trial is extended or made permanent.
The trial came about following a joint working party established by the RCVS and British Veterinary Association which reported on ethical review and found that an increasing amount of clinical research was being conducted by vets based in private practice. One of the key recommendations of the report was that the RCVS should consider establishing a committee for ethical review of practice-based research.
Ahead of the launch of the ERP, the RCVS is currently looking to recruit four veterinary surgeon members and a veterinary nurse member to the Panel to join a lay member and ethicist Chair.
More details about the roles, the function of the ERP and how to apply can be found at www.rcvs.org.uk/workforus and www.rcvs.org.uk/ethics. Those who are interested in applying can also email ethics@rcvs.org.uk for an informal discussion. The closing date for applications is 15 April 2016.
As part of an increasing focus on wellbeing at Congress, Jenny will be sharing her thoughts on balancing a successful career with family commitments. Prior to becoming a dragon, Jenny worked in banking for 30 years. She became CEO of cash machine company Hanco, bought out the business, turned it round and sold it for £50 million.
The expanded 2020 Congress programme offers 450 hours of CPD delivered by more than 100 globally recognised speakers. The Association says this year's highlights include more 'open to all' streams, a new range of practical workshops, small group sessions, wetlabs and nurse case reports. There will also be an increased number of AVP streams, an infectious disease stream as well as a popular favourites stream, which will include endocrinology, critical care and trauma medicine, ophthalmology and cardiology.
New wet labs are being introduced, with a chicken anatomy refresher focussing on linking this knowledge to clinical presentations and common procedures. There's a similar session for rabbit anatomy along with a new dermatology practical and surgery of the small intestine.
BSAVA Congress Programme Committee Chair Sue Murphy said: "Our ethos with the 2020 programme is to deliver unrivalled education, designed to tackle the current needs of the profession, with topical, clinically relevant and evidence-based content. Each stream is devised by our committee of volunteer vets, nurses and practice managers, ensuring our entire programme is created by the profession, for the profession."
BSAVA President, Sue Paterson said: "We are extremely proud to be hosting such an impressive programme of education at our 63rd annual Congress and 30th year in Birmingham. With our prestigious keynote speaker, the small animal focussed exhibition, the BSAVA Awards and a packed social programme including a DJ, band, Bongo’s Bingo and Silent Disco at the V20 Party Night, Congress 2020 celebrates the very best of the profession; a not to be missed date in this year’s veterinary calendar!"
To register for BSAVA Congress visit www.bsavaevents.com. If you book before the 29th January, you'll get 20% off.
Veterinary Nurse Nick Shackleton has started a campaign to protect the title Veterinary Nurse
The campaign has a section on Facebook where Nick explains: "The title veterinary nurse at present is not a protected title. A lot of people who work in practice call them selves veterinary nurse, when they have no theoretical training in such a position. As qualified nurses we feel that this issue should be addressed so that the general public are no longer confused as to the qualification and hopefully make them more aware of the hard work it is to gain the qualification. As we are heading for autonomy within the profession I think it is right and fitting that the title should be protected."
The group has already gained an impressive 781 members.
In addition, Nick has started a petition on the Prime Minister's website: Number10.gov.uk, which has gained 139 signatories so far.
If you'd like to sign the petition on Number10.gov.uk, I recommend you add the letters after your name (MRCVS / RVN).
With Christmas just around the corner, Petplan is giving practices the chance to win £1,000 towards a Christmas party.
Any member of a practice can enter the competition by visiting www.petplanvet.co.uk.
Petplan Marketing Manager Alison Andrew said, "It's been another busy year for vet practices and we want to thank them for their tireless efforts to keep the nations pets full of health. The £1000 will allow them to really celebrate the festive season in style."
Veterinary staff can also enter the competition at the Petplan stand at the British Veterinary Nursing Association (BVNA) from 8th-10th October and at the London Vet Show on 22nd-23rd October 2010.
Cats Protection is urgently calling for compulsory microchipping of all pet cats.
The feline welfare charity says that two in three cats taken into its care are not microchipped, costing the organisation over £190,000 to microchip them. In addition, the charity says it ends up dealing with around 40 ownership disputes per year - the majority of which involve cats handed in as strays that are not microchipped.
The charity says unchipped animals are a major drain on its resources, which are already stretched looking after over 7,000 unwanted cats at any one time.
Peter Hepburn, Cats Protection's Chief Executive said: "I cannot stress enough how important it is for cats to be microchipped. The heartache and upset that a lost cat can cause is immense, as is the suffering to the cat. It could be so easily solved by a tiny 'chip that is no bigger than a grain of rice.
"When a cat comes into our care, the first thing we do is look for some sort of identification, including scanning for a 'chip. In a lot of cases, there is no 'chip so then we have no option but to trawl lost and found registers and to advertise the cat as missing. However, this is a very time consuming process with no guarantee that we will ever locate the owner, despite the best efforts of our volunteers and staff.
"It is a heartbreaking experience when an owner loses their beloved pet and is never reunited with them. Making sure a cat is easily identifiable is vital to increase the chances of a happy reunion so, if compulsory microchipping was brought in, many of these problems would be solved."
Lauren Pears, an Australian entrepreneur, is about to launch the country's first 'cat café' in London, where aficionados of felines will be able to enjoy a cappuccino in the company of ... a cat.
Lady Dinah's Cat Emporium is aimed at city dwellers who are unable to have their own pet, novelty seekers, parents and tourists.
At this stage, Ms Pears intends to have around 10 cats in the café, with up to 50 people having coffee with them at any one time.
Interest in the new café has been phenomenal: over £100,000 has been raised for the project so far, via the crowd-funding website Indiegogo, and over 3000 pre-sales tickets sent to those people who have invested.
Meanwhile the British Small Animal Veterinary Association has highlighted some of the potential problems with the concept. BSAVA President Professor Michael Day said: "While some cats appear content living in groups and interacting with human strangers, other cats can be very stressed in these circumstances. It isn't always easy to identify whether a cat is suffering from stress - this is often missed or misinterpreted. For example, inactivity can be seen as contentment, but they are actually internalising their anxiety. The input of a veterinary behaviourist and appropriate staff training will be essential."
Bimeda UK has announced that Endofluke 100mg Oral Suspension has been approved for use in dairy cows, with a milk withdrawal period of 45 days + 48 hours.
Endofluke is licensed for use in cattle and sheep and its active ingredient, triclabendazole (100mg/ml) kills all three stages of liver fluke.
Bimeda UK Sales Manager, Andrew Lane said: "This is great news for the UK's dairy farmers. Endofluke has long been favoured by British & Northern Irish farmers as a liver fluke treatment, due to its ability to offer complete chronic and acute fluke control in both sheep and cattle. It is proven to be highly effective against early-immature, immature and adult liver fluke, and to now be able to extend these benefits to dairy cows, is fantastic news for the UK's dairy farmers."
Endofluke is a POM-VPS product.
For more information, visit www.bimeda.co.uk or contact Bimeda UK Sales Manager Andrew Lane, on alane@bimeda.com or on 07917 208524.
The industry-led Cattle Health and Welfare Group of Great Britain (CHAWG) has published a review which identifies a practical approach to gathering antibiotic usage data on UK cattle farms.
The review outcomes, announced today at a joint conference held by the Responsible Use of Medicines in Agriculture Alliance (RUMA) and the Veterinary Medicines Directorate (VMD), highlight the significant benefits better data could deliver, such as improving the way antibiotics are administered strategically to tackle disease.
But CHAWG’s chair Tim Brigstocke says it’s also important that the industry is able to accurately report usage levels because of the rising levels of antibiotic-resistant bacteria which threaten human health.
"We found that while data is already stored at every vet practice and in every farm medicine book, it currently exists in many different forms. It’s also not collected or collated, and is further complicated by multi-species approvals for many of the antibiotics.
"This means we can’t always be sure in which type of animal a medicine has been used. For example, out of 420 tonnes of animal-authorised antibiotic active substance sold in the UK in 2013, only 14 tonnes was authorised solely for use in cattle. However, 63 tonnes was authorised for multi-species use in food producing animals and within the 217 products included in this, 201 are authorised for use in cattle."
Tim says that with the support of the VMD, which requested the review and will now act as secretariat, CHAWG will set up a working group to implement the report’s recommendations.
The starting point is likely to be the survey of vets carried out by the British Cattle Veterinary Association (BCVA), which formed part of the review. This suggested vets could be using as many as 15 different software programmes to log data, so CHAWG will be working with the BCVA and individual practices to look at how standard sets of data can be anonymised and exported.
"Then we will almost certainly look at how cattle farmers can be supported in migrating records from the physical ‘medicine book’ on the farm, into a spreadsheet or existing cattle management software for anonymous aggregation on a national level.
"There are undoubtedly areas where we can improve the effectiveness of how we use these powerful medicines to improve welfare. But the antibiotic resistance debate is an emotive one and we must also demonstrate accountability to ensure the preservation of antibiotics for future use in humans and animals; any future curbs on usage should be proportionate and informed, and not compromise animal wellbeing."
Mandatory reporting in Europe could be just over the horizon and the European Medicines Agency has focused in the past year on developing a method for data collection on the usage of antibiotics in the EU pig sector. In the UK, the VMD is encouraging the livestock sectors to develop systems appropriate to their own unique circumstances and industry characteristics.
Tim said: "It’s therefore in cattle farmers’ own interests to anticipate the kind of figures it might be asked to supply in the future, and develop a way of collecting that data which suits the way the UK industry works.
"Then we can retain control over the data and the methodology, and ensure the reporting is accurate – and this in turn will help the VMD represent our case better in Europe as this debate continues.
CHAWG says that throughout this project, it will be liaising with others – such as the pig sector – to ensure learnings are shared, duplication avoided and efficiencies realised where possible.
The CHAWG review report is available to download at www.chawg.org.uk.
Twycross Zoo has released a video on YouTube in which Sarah Chapman, Head of Veterinary Sciences, describes the challenges of being a zoo vet, explains why she loves the job and introduces the zoo’s partnership with the vet school at University of Nottingham.
The video is part of a six-part series of behind-the-scenes videos in which viewers can see some of the 500 animals in its care and the people that keep the zoo running from day to day. In addition to explaining the role of the veterinary team, the videos also explore the role of the zoo’s keepers and the research, conservation, education and animal training that takes place.
The collection includes articles from BSAVA’s Companion magazine, webinars, and Congress lectures, covering topics such as ‘What does environmentally-friendly look like in practice?’, ‘20x20 visions of a greener future now’, and ‘One Health, One Planet: Why sustainability is a necessity’.
The collection builds on the work of the BSAVA Sustainability Working Group (SWG), which was formed to help small animal practices on their sustainability journey.
Carl Gorman, Junior Vice President of the BSAVA and Chair of the SWG said: “We are pleased to have created this collection of resources for veterinary professionals.
"It is increasingly important that we ensure sustainable working in small animal practice, and we hope that this collection highlights some of the ways in which staff can really make a difference in their practice”.
The collection is freely available in the BSAVA Library throughout December from: https://www.bsavalibrary.com/content/sustainability-in-practice
To find out more about the BSAVA SWG’s work, visit: https://www.bsava.com/aboutus/sustainability
The RSPCA has released the latest figures showing the extent of cruelty to animals in the UK.
In 2007, they show a:
"These animals are the helpless victims of our affluent, throwaway society," says Tim Wass, Chief Officer of the RSPCA Inspectorate. "They're bought on a whim and discarded when the novelty wears off. Today's must-have item quickly turns into tomorrow's cast-off.
"Worse still," added Tim, "some animals are violently abused because they don't meet their owners' unrealistic expectations: like the cat kicked to death for having muddy paws or the dog strangled with its lead for misbehaving."
But the year RSPCA reports that there has been good news too, with the success of the new Animal Welfare Act already starting to take effect. The new Act - which came into force during 2007 - has made it possible to take action sooner than ever before in situations where there are animal welfare concerns.
The Act is already producing powerful results in its first twelve months. Where animal welfare concerns have prompted the RSPCA to give advice to an animal owner, that advice was followed and the problems resolved 92% of the time, meaning that no further action was necessary. Tim said: "Even in these early days, the benefits of the new law are clear. Without the new Act, this year's cruelty figures could have been even more horrific."
He added: "Dogs have always borne the brunt of cruelty - from violent outbursts to extreme neglect. But that's what makes this year's horrendous 34% increase even more shocking: it's a massive increase on an already high figure."
It was hoped that last year's leap in convictions for cruelty to horses was an anomaly. But this year's figures show that the higher numbers have been maintained - they increased by 33% between 2005 and 2006 - and then increased by a further 13% to 119 in 2007.
The rise in banning orders is a big improvement on the previous year, which had actually recorded a fall. The new Animal Welfare Act obliges courts to explain their reasons if they don't impose a ban and this may have contributed to the increase. The new requirement seems to have focussed attention on preventative action which can prevent suffering and save lives.
Tim said: "The main reason we take people to court is to prevent cruelty being repeated. It's very reassuring to see the courts taking this seriously by issuing more and more banning orders, which prevent those convicted of cruelty from keeping animals in future."
Intervet/Schering-Plough has announced that Estrumate®, in both the 10ml and 20ml vial size is back in stock and available to order from your veterinary wholesaler.
The stock out situation had arisen as a result of increased demand during the early part of the year but the company is confident that there will be sufficient stock to supply the increased level of demand in the foreseeable future. Intervet/Schering-Plough would like to thank their clients for the patience and understanding.
Further information is available from Intervet/Schering-Plough Account Managers or the Veterinary Support Group (VSG) on 01908 685685.
Changes to the registration procedure for veterinary surgeons, which are being put forward for approval by the Privy Council, have caused some concern in the profession.
Most contentious is the new requirement for veterinary surgeons to confirm their contact details annually, or face removal from the register.
Judging from the remarks in the VetSurgeon forums, many in the profession see this as just another example of bureaucratic-big-brother-pen-pushing-time-wasting (a perception that probably hasn't been helped by the RCVS stating that the change is driven by the need to meet EU Directive 2006/123/EC). Nor would Lynne Hill's remarks have done anything to calm the situation. She said: "If that [the requirement for vets to confirm their address once a year] is beyond the wit and the capability of supposed professional people that we expect to follow a guide to professional conduct, to act as professionals in everything that they do, then I really despair of this profession.
"I do not see anything wrong with the College asking people to confirm their address year in, year out when they make a payment. And if those people cannot be responsible for doing that then they deserve to go forward to be taken off the Register because, if they can't do that, God only knows what else they may well be doing in their professional lives!"
At face value, it's completely understandable why the new regulation was bound to get members' backs up. I mean, the threat of losing your license to practise because you didn't confirm something which hasn't changed anyway. It's a bit extreme isn't it?
The truth of the matter is probably a little more prosaic:
At present, many members pay registration fees by standing order, and may never have updated their contact details. You could argue that it is only right that the authority changed with regulating veterinary surgeons knows how to get hold of them. If a consequence of this is also that the RCVS is able to work more efficiently and cost-effectively (apart from anything else, it shouldn't have to spend so much time tracking down and chasing non-payers), then so much the better.
Boehringer Ingelheim Vetmedica has launched a new Canikur Pro website - www.canikurpro.co.uk - to provide pet owners with advice on digestive upset and offer a quick reference guide to using Canikur Pro.
The site offers information about the common causes of digestive upset, including dietary indiscretions, stress due to a change in circumstances and underlying gut problems.
The site also contains information about how Canikur Pro works, how to give the product and where to buy it, plus tips for supporting the recovery of a dog's gut health such as providing a constant supply of fresh water, offering a bland diet and providing access to outside areas to reduce accidents.
In addition, the site contains a 'veterinary only' area where veterinary professionals can download client materials.
The Veterinary Benevolent Fund has launched a new campaign to get a sticker displaying the organisation's helpline telephone number for veterinary professionals in every practice.
The charity has produced a video which explains why.
http://vimeo.com/80551830
Do you have a VBF sticker displayed in your practice? If not, you can order one today. Visit www.vetlife.org.uk
Biogal has announced the launch of the PCRun Molecular Detection Kit, designed to give PCR results in clinic or in the lab within an hour.
The new kit doesn't require any other equipment, such as a thermocycler.
PCRun is a molecular assay based on the isothermal amplification of part of the HapI gene. The company says it is intended for the qualitative detection of pathogenic species of Leptospires only.
The PCRun has been tested at the OEI Leptospira Reference Laboratory in Ireland, on sample materials including urine and kidney biopsies collected from cows experimentally infected with L. hardjo as well as kidney cells.
According to the company, no false positive results were observed in all 63 samples tested and there was excellent correlation between Real Time PCR and PCRun reactions.
Results of the study and a list of serovars tested with PCRun are available from Biogal. See: http://www.biogal.co.il/products/pcrun
AT Veterinary Systems has launched the IRIS Imaging Solution, a 'digital hub' for veterinary practices which the company says goes beyond many traditional PACS (Picture Archiving Communications Systems), offering a multi-user and multi-screen imaging solution.
With IRIS Imaging Solution practice staff can archive, access, view, process, manipulate, review and communicate DICOM files and other digital media, as well as entire DICOM studies (constituting multiple files) from any terminal on the network. These DICOM files can be stored together with clinical and patient records as well as text notes, lab reports, forms, photos and images.
AT Veterinary Systems says IRIS is ideal for practices that want a cost-effective, quick and easy to use imaging solution that is especially configured for swift data transfer throughout a network. Added benefits also include a large data storage capacity, off site data storage facility, remote access capability and automated data back up and network synchronisation.
Jacqui Garrett, Business Development Manager at AT Veterinary Systems said: "We work hard at AT Veterinary Systems to offer veterinary practices cutting edge software that meets all of their needs. With IRIS Imaging Solution we have employed the latest technology to provide a professional, dynamic and easy to use imaging and information management system."
For more information about IRIS Imaging Solution please visit http://www.irisimaging.co.uk/
Pfizer is giving away a free equine weigh tape with every purchase of Equest & Equest Pramox (while stocks last), to help encourage accurate treatment against encysted small redworms this season.
According to the company, Equest & Equest Pramox are the only wormers in the UK that treat encysted small redworm in a single dose. Using a weigh tape to work out their horse's weight will help your clients avoid under dosing, which increases the risk of resistance development.
Pfizer says small redworms are the most common worms found in horses today. They can pose a very serious health risk to horses and it's important for owners to make sure that they are treated properly during the autumn or early winter.
Small redworms can grow up to 2.5cm in length and are thin and reddish in colour. Small redworm eggs are passed in the faeces and then hatch on pasture and continue to develop into more advanced larval stages before being ingested by the horse as it grazes. The larvae burrow deeply into the wall of the gut where they encyst and may account for up to 90% of the redworm burden in the horse1. Encysted small redworm will not show up in a Faecal Worm Egg Count - even if the horse has shown a negative or low count it could still be harbouring several million encysted small redworms2.
Encysted small redworms can remain dormant inside a horse for up to two years, but they usually 'wake-up' in late winter or early spring, developing and emerging from the gut wall all at the same time. In severe infestations mass emergence can lead to a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate3. Young horses of less than six years of age can often be at higher risk of the disease3 but small redworm can cause life-threatening illness at any time of year and in any age of horse.
Ben Gaskell, Pfizer's veterinary adviser said: "Treating encysted small redworms successfully in the late autumn or early winter is important to avoid the risk of larval cyathostominosis. It's important to advise your customers to choose a product that is licensed to treat the worms they are targeting and that they give the correct dose, by weighing their horse beforehand, as this will help preserve the efficacy of the drug used."
Pfizer's Does your wormer measure up campaign is backed with point of sale materials and a media campaign. To receive a free weigh tape, valued at £7 your clients need to buy a tube of Equest or Equest Pramox, fill in an application form and send Pfizer the batch and expiry flap from the pack. Pfizer will then send them a FREE Weigh Tape while stocks last.
For further information contact your Pfizer Account Manager.
References
1. Bairden K. et al (2001) Veterinary Record 148, 138-1412. Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑2423. McWilliam H. et al (2010) International Journal for Parasitology 40, 265-275
Owners of hyperthyroid cats say they would rather veterinary surgeons prescribed the appropriate dosage for their pets than have an easy way to administer the medicine, according to new research carried out by feline expert Dr Sarah Caney BVSc PhD DSAM (Feline) MRCVS.
111 cat owners were questioned for the research, which was supported by Dechra Veterinary Products and has been accepted for publication in the Journal of Feline Medicine and Surgery.
Dechra says the results of the study challenge long-held perceptions, and should encourage a reappraisal of the approach to oral anti-thyroid medication:
89% of cat owners agreed with the statement that it 'was more important to me that the vet prescribes the most appropriate dose for my cat than that they provide me with an easy method of administering the medicine.'
Dr Caney said: "The survey has shown that cat owners are not a barrier to prescribing twice daily medication. Their overwhelming drive is to provide the best level of care that they can.
"From an owner perspective, the ideal anti-thyroid medication offers low doses and a variety of dosing strategies to ensure that each individual cat receives the dose they need and no more."
The findings revealed that 'once daily treatment' was not ranked as the most important statement on dosing by any of the owners and that only 21% of owners who had experienced oral dosing of their cat described the process as either 'tricky' or 'very difficult'.
Craig Sankey, Brand Manager for Felimazole at Dechra Veterinary Products, said: "We are very pleased to have supported such an important piece of independent research relating to feline hyperthyroidism which challenges some of the assumptions made about owner needs.
"Ease of administering the medicine is not the overwhelming issue for owners of cats with hyperthyroidism - administering the correct dose is. In fact, 79 % of cat owners questioned were happy to give pills twice a day if necessary."
To see the latest research in full, please visit www.dechra.co.uk/hyperthyroidism
Royal Canin has announced the launch of two new veterinary diets designed to tackle obesity in cats and dogs.
'Satiety Small Dog' is for adult dogs with an ideal weight up to 10kg. 'Satiety Wet' has been developed for those dogs who prefer wet food, or who are used to eating a combination of wet and dry food.
Satiety Small Dog is available in 1.5kg, 3.5kg and 8kg bags and contains a blend of fibres that Royal Canin says increases the volume of stomach contents and promotes satiety. The company says the new diet also contains specific nutrients which contribute to maintaining good oral health, and a high protein content to help maintain muscle mass during the weight loss programme.
Satiety Small Dog is designed to improve digestive tolerance in smaller breeds, as it has a different blend of fibre and higher levels of butyrate than Satiety Canine, which is formulated for the needs of medium and larger dogs. The diet contains less dietary oxalate which Royal Canin claims is of benefit to smaller dogs that are at a greater risk of developing calcium oxalate uroliths.
The second new diet, Satiety Wet for Dogs, is available in 410g and 195g cans. The diet has a high protein content (14.1g per 100kcal), and is enriched with nutrients, minerals and vitamins. Royal Canin also highlights what it says is a particularly innovative feature: a high fibre content in a canned diet.
Ian Williams, Veterinary Scientific Support Manager at Royal Canin, said: "Almost 60% of dogs and 40% of cats in the UK and Ireland are overweight or obese. With obesity comes an increased risk of animals developing conditions affecting the upper respiratory tract, cardiopulmonary system, joints and urinary tract. In cats obesity is also a major risk factor for Type II diabetes mellitus. In essence, obesity can lead to a decreased life expectancy and a reduced quality of life.
"Royal Canin has a proven track record of developing innovative diets to help these pets and the latest additions to our range really will complement the existing choice for vets and their clients."