In contrast to the British Veterinary Association, The National Office of Animal Health (NOAH) has welcomed the decision by DEFRA not to proceed with the proposal contained in the draft Veterinary Medicines Regulations 2010 to prohibit the advertising of antimicrobials to farmers.
NOAH says it believes the proposal would have had a negative effect on farmers' ability to maintain their knowledge and awareness of animal health and welfare issues, and did not believe that it would reduce antimicrobial resistance profiles.
NOAH chief executive Phil Sketchley said: "Farmers, as professional producers of food, need to be kept well briefed on the antimicrobials they use, following prescription by their veterinary surgeons. Promotion by our members plays a key role in this and in educating farmers about animal welfare and disease."
NOAH members follow rigid rules on advertising and promotion through the longstanding Code of Practice for the Promotion of Animal Medicines.
Phil added: "The NOAH Code already goes beyond the Veterinary Medicines Regulations and is reviewed each year - this year we will be particularly looking to ensure that it fully reflects the industry's commitment to disease education and information on responsible use, particularly in relation to antimicrobial promotion. We have planned, at our Code review meeting in February, further discussions within NOAH and with the VMD to finalise how this can best be achieved.
"Importantly we must always remember that antimicrobial medicines for all animals are POM-V, meaning they have to be prescribed by a veterinary surgeon, and therefore it should be the vet who makes the decision on whether an antibiotic is needed. If such therapy is indicated, the most appropriate antibiotic for an animal or group of animals is selected by the veterinary surgeon based on the clinical signs shown, the current disease situation on the farm and in the area and where appropriate and feasible, is based on bacterial culture and sensitivity testing."
Using promotion to encourage responsible use, NOAH launched its 'Use Medicines Responsibly' campaign in 2009. A recommendation was made that members include a strap line on promotional material advising users to 'use medicines responsibly'.
NOAH was a founder member of the Responsible Use of Medicines in Agriculture Alliance (RUMA) and continues to be a strong contributor to and supporter of RUMA's communications to farmers including the antimicrobial guidelines. These guidelines are not intended to influence the veterinary surgeon's decision to prescribe but help support ways that the veterinary surgeon and farmer can work together to reduce the need to prescribe antimicrobials whilst ensuring they are used responsibly once prescribed in line with the principle of 'as little as possible but as much as necessary'.
Phil said: "Antibiotics are essential for the health and welfare of the UK's livestock population. NOAH accepts that antimicrobial resistance is a serious and growing subject of discussion for the medical and veterinary professions and we need to continue to take this matter seriously."
The BSAVA's Scientific Committee has issued a policy statement on the management and treatment of firework phobias in dogs.
The statement says: "It is recognised that dogs may show signs of fear or phobia of the loud noises associated with fireworks. It is the duty of veterinary surgeons to recommend and support evidence-based therapies for this noise fear or phobia in order that they may improve the welfare of animals under their care"
The statement goes on to offer recommendations and guidance for short-term management and longer-term therapy, available here.
A Europe-wide survey has found that speed and accuracy are the key features that farm animal veterinary surgeons and farmers want from diagnostic tests
More than 334 individuals from 8 countries were asked about their current usage and knowledge of diagnostics, and asked what they would like to see in the future. Greater accuracy was the number one need among veterinary surgeons, mentioned by 37%, followed by more speed (22%); cost savings (16%) and greater confidence in the results (8%) were other features that they would like to see improved.
The survey, which was commissioned by global biotechnology company Life Technologies, showed that most test results are currently available in one to three days, but still a significant proportion have to wait three to six days for results (39%) or even more than six days (20%). Only 10% currently get their results within 24 hours.
Although many of the vets were aware of modern molecular diagnostics tests such as PCR (polymerase chain reaction) which generally offer quicker results than culture testing, most did not know which were used most often. The vast majority of farmers were happy to leave the decision on type of diagnostics test to their veterinarian.
Frederic Bar, Sr. Marketing Manager EMEA at Life Technologies said: "The results show that veterinarians are looking for the speed and accuracy that modern molecular diagnostics, such as PCR, can provide, but this technology is still not being used as widely as it could be."
"One way in which veterinarians could get faster, more accurate-results would be to specify PCR when they submit samples to diagnostic laboratories.
"Diagnostics have really moved on in recent years and the modern tests can give very reliable results, often in just one day, so veterinarians and farmers can make herd health decisions more quickly."
The survey found that BVD, IBR and MAP tests were the most commonly used in cattle, while PRRS, Influenza A and Salmonella topped the list for swine. For sheep and goats, Salmonella, MAP and Chlamydia were the most frequently mentioned tests; for horses, EHV, equine infectious anaemia and Salmonella were most common. Avian influenza was by far the most commonly tested disease in poultry.
The original TATE elbow replacement was first in clinical use in the 2010s and the revised 3rd generation version is apparently a much-improved implant, something which the clinical evaluation trial should demonstrate.
Andy Moores, head of the joint replacement programme at The Moores Orthopaedic Clinic, said: “Canine elbow replacement can be a game-changer for dogs living with chronic elbow pain but up until this point the elbow replacement systems have not been as reliable as we would like.
"The third-generation TATE implant has been in use with a small number of US surgeons for several years now and the results so far have been very promising.
"We are delighted that Biomedtrix have invited us to join the evaluation trial for this implant and that the RCVS Ethics Review Panel have approved this.
"We look forward to offering this surgery as an option for some of our most painful canine patients.”
www.mooresortho.com
Hill’s Prescription Diet Canine r/d has been reformulated following new findings regarding the role of protein in weight loss and the development of new fibre technology.
According to Hill's, trials of the new formulation resulted in some impressive results, with individual overweight animals losing at least 22% of their body fat in 8 weeks while still maintaining muscle mass.
In addition, the company has developed a range of support measures to help raise awareness about obesity and encourage pet owners to come forward. There's a new website: http://www.%20hillsweightloss.co.uk/ containing tips on weight loss and e-mailed reminders about returning to the surgery for weight checks; a pet passport containing information on helping the pet live a longer and healthier life, an anatomy poster that describes the dangers of excess weight gain and a practice display materials kit. Libby Sheridan, Veterinary Affairs Manager at Hill’s, “It can be time consuming to put together a really good wall or table display. This kit offers the opportunity for use in its entirety, while also giving scope to add individual elements for those who want to customize the display further.”
Hill’s Prescription Diet Canine r/d will be available in 1.5Kg, 4Kg and 12Kg bags. The recipe of the current 350g can remains unchanged.
For more information call Hill’s Customer Service on 0800 282 438 or (ROI) 1-800 626002.
Biobest is highlighting the benefits of using its canine prostate specific arginine esterase (CPSE) test to differentiate between those dogs which have benign prostatic hyperplasia and those suffering more serious conditions, such as neoplasia.
Benign prostatic hyperplasia is a common condition of entire dogs with over 50% of dogs over 5 years of showing histological evidence of BPH.
Paul Burr MRCVS from Biobest said: "While the clinical stages of prostatic disease are not difficult to diagnose, differentiating BPH from other causes of prostatic disease such as prostatic cysts, prostatitis, prostatic abscesses or neoplasia is less simple. Traditionally further investigation would include bacteriology and cytology on a prostatic wash or final needle aspirate, and prostatic ultrasonography."
Although the CPSE test has been available for a couple of years now, Paul says the benefits of the test have not thus far been well-explained: "I think most vets probably think it's just a test for Prostatic Disease, something which is easy enough to diagnose without testing.
"While the test can be used as part of an annual check up to look for pre-clinical BPH in entire male dogs, it's real value is that it is a simple, convenient non-invasive blood test that helps determine whether a dog presenting with signs of prostatic disease is most likely to be suffering from BPH or a more serious condition that requires further investigation."
For more information about the CPSE test, contact Biobest on 0131 440 2628 or email enquiry@biobest.co.uk.
The award categories that someone can be nominated for are:
The closing date for the awards is Friday, 7 January 2022.
For more information, visit www.rcvs.org.uk/awards.
Denmark-based consulting firm praQtice has launched a subsidiary in the UK to offer veterinary practice management consultancy services. The company says it concentrates on six business areas: strategy and business development, marketing, employee and manager development, finance, research and analysis, and training. praQtice says it has worked with a wide range of practices, from the small local practice to the large hospital, helping them bring together their mission and vision. The company also has the benefit of having an in-house marketing and communication department which it says has had considerable success - not only in Scandinavia, but in the UK when last year praQtice won a Veterinary Marketing Association award. The launch in the UK will primarily be driven by three praQtice consultants - founder and business developer Christian Kolthoff, Marketing Consultant Mario Riewerts and Business Developer Helen Kington.
Helen said: "This will be great for UK vets, largely it has been the same group of consultants working with the same thoughts and ideas for the last 10 years. We need to look beyond our borders in order to evolve. In Scandinavia you can only put a mark up of 5% on your drugs, which does not make you a profit. Thus they have learnt to be much better in delivering and pricing for their professional service, I am sure we can learn a lot from them. What we also see all over Europe is that practices are getting bigger and bigger. But as the practices grow, so does the number of problems and the partner's income rarely follows. praQtice is about quality of life and allowing yourself to dream, we then give you the tools along with helping you through the implementation to make those dreams and ambitions come true.
You can meet the team at the VPMA Congress in Oxford (28th-30th January), where founder and CEO Christian Kolthoff will be speaking. Meantime, if you would like more information about praQtice, visit www.praqtice.co.uk or telephone Helen Kington on 07765 338 607
The RCVS has published a summary of the goings on at its 6 November meeting.
Amongst other things, Council agreed to continue to display postnominals in the Register, undertake a consultation on whether members should be able to use the courtesy title 'doctor' and make amendments to the College's current registration regulations.
In addition,
More information about these decisions can be found in the latest edition of RCVS News, copies of which have been sent to all veterinary surgeons and listed/registered veterinary nurses.
The full papers for the Council meeting can be found on the RCVS website at www.rcvs.org.uk/about-us/rcvs-council/council-meetings
Improve International has announced that the role of Official Veterinarians in animal welfare is the theme of this year's OV Conference, taking place on the 29th & 30th September.
The conference programme includes lecture streams and round-table discussions on themes relating to both Large Animals and Small Animals, in addition to a series of lectures aimed at Equine Practitioners.
This second OV conference is a collaboration between Improve International, which handles OV registration and training in England, Scotland and Wales; 5m Publishing and the Animal and Plant Health Agency (APHA). They say their objectives are to provide a forum to discuss the latest developments in OV work and to offer an opportunity for OVs to network and share experiences and ideas.
Large animal topics to be discussed at the event include Bovine TB, Bluetongue and Porcine Epidemic Diarrhoea while small animal practitioners will focus on export regulations, certification, the Pet Travel Scheme, together with welfare and exotic disease issues. Equine lectures will include legislation updates and welfare and exotic diseases.
An exhibition of the latest products and services of interest to OVs will again run alongside the conference which will take place at the Alexandra House Hotel and Conference Centre, near Swindon, where Improve International is based.
David Babington MRCVS, Managing Director of Improve, said: "The enthusiastic discussions following many of the lectures at our first conference and the resoundingly positive feedback we received from the 250 delegates attending convinced us of the value of a forum that brings OVs together with experts from private practice, other animal health-related organisations and the APHA.
"Animal welfare is a particularly important topic for OVs so it is the theme for this year's event and all of the speakers will address it within the context of their lectures. We look forward to, once again, welcoming OVs from across the country to Alexandra House in September 2016."
For more information on the Official Veterinarian Conference and Exhibition or to register visit: www.officialvet.com
Starting in the New Year, the benefits of vaccination will be communicated to both farmers and pet owners, initially focussing on farm use.
The aims of the campaign are to raise awareness of how and why vaccines work and the range of diseases they protect against, to review and improve how vaccines are stored and administered, and to encourage better uptake of existing vaccines.
Further information and tips on storing and using vaccines correctly will be shared, to help ensure that vaccines used will be effective.
NOAH says that research has shown that:
Dawn Howard, NOAH’s Chief Executive said: “It is encouraging that vaccination of the UK’s calves and sheep against livestock diseases has risen to one of the highest levels in seven years1. This increase is encouraging, however still more needs to be done in relation to uptake, storage and usage. We are asking the vet profession to support the #VaccinesWork campaign by spreading the messages with their clients and engaging on social media."
"We will be providing information for farmers e.g. if vaccines are not stored correctly, it will impact on their potency, meaning they could be less effective – not only will there be the potential for the vaccine to fail to protect animals against disease but also farmers may have wasted their efforts – and may be deterred from vaccinating again."
Whilst correct use by farmers is the initial focus, the campaign will include pets. Dawn said: "The topic of vaccine hesitancy is becoming increasingly important. Recognised by the WHO as one of the top 10 global health threats for people in 2019, this phenomenon is translating to the veterinary sector as well, especially in companion animals. The PDSA reports an ‘alarming’ drop in pet vaccinations: the proportion of pet dogs, cats and rabbits receiving a primary course when young has fallen by 18% over the past 3 years, down to 66%3.”
"This is bad news for the health and welfare of the nation’s pets, who are increasingly at risk of disease, and we need to work to address this."
References
https://ahdb.org.uk/knowledge-library/use-of-vaccines-in-cattle-and-sheep-2018-sales-update
https://www.noah.co.uk/wp-content/uploads/2019/10/NOAH-Vision-Paper-8pp-A4-Sep-19-vf.pdf
https://www.pdsa.org.uk/media/7420/2019-paw-report_downloadable.pdf
The one-hour webinar, titled 'Calm in the Corona' takes place between 11am and 12 noon on Saturday 25 April and is being supported by the RCVS Mind Matters initiative.
The session will look at some of the common responses to uncertainty during the pandemic, with an emphasis on how to recognise and nurture more adaptive or helpful responses that do not lead to heightened anxiety or distress.
Topics will include creating routines, setting boundaries and how to seek social support despite quarantine measures.
Building on the interactive approach from previous VetKind conferences, student veterinary nurses and veterinary students will be invited to share their coronavirus experiences, ideas and successes with their colleagues.
Jenny Moffett, Managing Director of SkillsTree and VetKind facilitator said: "Although we’re all talking about social distancing right now, it’s more accurate to think of it as physical distancing. Social support is more important than ever, and webinars can be a really effective way to connect, and work together on a common challenge.
"We know that many students may be facing heightened stress and anxiety right now as they worry about the impact the pandemic may have on their own and their family’s health, their education, their finances, their housing and so on. We hope that this webinar will provide some effective coping strategies and an opportunity to share fears and worries and find constructive solutions to them."
Those that wish to take part in the webinar should email avsvetkind@gmail.com. An automatic reply with the link to participate in the webinar will then be emailed back.
The symposium, which offers up to 5 hours of CPD, is now available at: https://purinasymposium2022.vfairs.com/en/hall#exterior-view
In the recording, the following six experts share their knowledge:
Viewers can also download the delegate notes which provide a summary of the research explored in the talks.
Norbrook Laboratories has announced that Pestigon for Cats, the company's fipronil spot on solution against fleas and ticks, has been granted an extension to its licence which means it is now indicated against the Ixodes ricinus tick.
Previously, the cat product was only indicated for Dermacentor reticulatus.
The Pestigon dog spot on offers efficacy against the Dermacentor reticulatus, Rhipicephalus sanguineus and the Ixodes ricinus tick.
Michelle Jones, Norbrook's Small Animal Brand Manager said: "The extension of our licence for Pestigon in Cats is welcome news. The Ixodes ricinus tick is one of the most common ticks found in the UK. Pet owners need to be aware that choosing a treatment that kills ticks as well as fleas is vital, with ticks potentially spreading diseases such as lyme disease. We are therefore delighted that our Pestigon range now gives cat owners even more protection against fleas and ticks."
Michelle added: "Pestigon is only available through veterinary practices which means that pet owners have to visit their practice to purchase this flea and tick treatment. They can therefore receive expert advice at the point of purchase and discuss any concerns they may have."
Pestigon spot on is available from all wholesalers in packs of 3, 6 and 24. Norbrook also makes a household spray, Permaguard, and a range of customer support materials available from Norbrook Territory Managers.
Image: Ixodes ricinus Richard Bartz
The British Small Animal Veterinary Association has announced that it is offering a new, enhanced legal service for its members, in conjunction Harrison Clark Rickerbys.
From 1st October, BSAVA members will be able to benefit from discounted rates and special fixed-fee packages for their personal and professional legal needs.
The BSAVA says that Harrison Clark Rickerbys' specialist team has a vast experience of acting for small animal veterinary practices, as well as referral practices and animal hospitals throughout the UK.
Charlotte Thornton-Smith from Harrison Clark Rickerbys said: "The team is delighted to provide dedicated membership benefits to the BSAVA and keen to work with its members to advise on any of their legal issues. We have a longstanding relationship with the BSAVA which stretches back over twenty years and have substantial experience of acting for veterinary practitioners, both personally and professionally. We very much hope that members of the BSAVA will take advantage of the special packages and discounted rates we are offering."
For more information, visit www.bsava.com
VetsSouth, the new CPD congress and commercial exhibition being held in Exeter on 11th and 12th February, has announced that it will lead with a discussion about what practices can do to reduce bovine TB in clients' herds in 2015.
The congress, which is open to practising vets throughout the UK but aimed specifically at those in the west and south of the UK, will have three-and-half hours of discussion led by Roger Blowey (pictured right) and Richard Gard, with contributions from a number of practices in Gloucestershire, Devon, Somerset and Cornwall.
During a day on "cattle" on the Wednesday, Roger Blowey will also lead two sessions on "Recent dramatic changes in our understanding of cattle lameness", covering anatomy and foot lesions in the first and moving on to digital dermatitis and other infectious lesions in the second.
The rest of the programme is concerned mainly with small animals, the line-up of speakers including Dr David Williams on ophthalmology, Matthew Oxford on dentistry, Dr Andy Sparkes on feline medicine and surgery, Sarah Health on canine and feline behaviour and Anthony Chadwick on dermatology; plus six speakers from the Bristol veterinary school: Dr Jo Murrell and Gwen Covey-Crump on pain management, Dr Domingo Casamian Sorrosal and Dr Sonia Fonfara on cardiology, and Guillaume Chanoit and Ivan Doran on soft tissue surgery.
In addition, Professor John and Mrs Margaret Cooper will lead a day-long seminar on veterinary forensic medicine; the VDS will be running half-hour one-on-one sessions on improving consultation techniques; and there will be workshops on "ocular examination and pathology", "cat-friendly clinics" and "practical tooth extraction".
Exhibitors include Langford Veterinary Services, Vets4Pets/Companion Care, Protexin, Summit Veterinary Pharmaceuticals, Dechra Veterinary Products, Royal Canin, Bayer Animal Health, Natures Menu, Pet Medic Recruitment/Mi Vet, Teignview Veterinary Group, Henry Schein Animal Health, Axiom Veterinary Laboratories, iM3 Dental, Medimark Scientific, Merial Animal Health, Nova Laboratories, Improve International, DVH Veterinary Sales, Centaur Services, A. Menarini Diagnostics, The Webinar Vet and Improve International.
The event is being run by VP CPD in association with Improve International and The Webinar Vet, with generous sponsorship from Dechra Veterinary Products. Attendance on both days is priced at £145 (plus VAT); one-day passes cost £80 (plus VAT) with additional charges for the workshops and VDS sessions. The prices include speaker notes, refreshments throughout each day and a buffet lunch. CPD certificates will be sent on request after the event.
Full details and a booking form are on www.vetssouth.com.
The Libel Reform Campaign is asking supporters to lobby their MP to make sure that a reform of libel law gets into next year's Queen's Speech, which sets the legislative agenda for 2012.
Two cases in particular serve to highlight the impact of current law on the open discussion of medical science, that of the British Chiropractic Association vs Simon Singh (the author and Guardian journalist) and Matthaias Rath, a vitamin pill manufacturer vs Ben Goldacre (also an author and Guardian journalist).
The proposed new law will, amongst other things, help safeguard free and robust debate about veterinary science, so I urge you to lobby your MP. You can do that by clicking here.
The meeting follows growing concerns expressed both within the profession and in the national media about the shortage of veterinary surgeons in the UK.
Lizzie Lockett, RCVS CEO (pictured right), said: “Workforce shortages within the veterinary sector has been a concern for some time, however, in the past few months there has been a ‘perfect storm’ of circumstances, which have come together to exacerbate the problem. The issues include the ongoing impact of the pandemic, burnout and fatigue within the profession; the UK’s exit from the European Union, which has seen a significant reduction in the number of EU vets joining the Register as well as an associated increase in the need for veterinary certification; and an increase in pet ownership, and therefore demand for veterinary services, over the course of the pandemic."
In advance of the meeting, which is due to be help in November, the College will be conducting research to better gauge the extent of the problem both nationally and regionally.
The meeting will then consider how recruitment, retention and return to work might address the problem.
Lizzie added: “While there has already been a lot of focus and discussions around recruitment and retention, something less spoken about is return, and the summit will consider the reasons why members of the profession may move away from clinical practice, and if there’s more scope for different ways of working that could bring people back into clinical practice.
“Ahead of the summit we will be reviewing all the latest data that we and other organisations have shared to better understand the gap between capacity and demand, the push and pull factors on decisions to either join or leave clinical practice and build a more evidence-based picture of veterinary workforce trends.”
The summit itself, the date of which is yet to be confirmed, will involve key veterinary stakeholders including the veterinary schools, veterinary employers and representative bodies, coming together to ensure that there will be a joined-up approach in finding solutions to the issues confronting the profession.
Lizzie said: “It may not necessarily be easy to identify all the solutions in one day, and they won’t all come from the RCVS, but opening up the conversation and getting the professions focused on taking appropriate action is an important first step.”
Meanwhile, RCVS President Kate Richards this week wrote to all vets and nurses to reassure them them that the RCVS was aware of the problem and the additional pressures they are under as a result.
In the letter she wrote: “In the face of current shortages, I would like to stress that we support practice teams in prioritising cases strictly according to the health and welfare needs of their patients, and in informing their clients of the need to do so.
“We would also urge veterinary surgeons to share their caseload as much as possible, delegating permitted procedures to their veterinary nurse colleagues wherever appropriate to do so.
"And, we would like to remind veterinary surgeons that their current 24/7 emergency cover obligations, as set out in the RCVS Code of Professional Conduct, are limited only to taking steps to provide 24-hour emergency first-aid and pain relief to animals according to their skills and the specific situation."
She also added that, while members of the profession may be anxious about a potential increase in the number of concerns being raised by clients because they are not able to offer the level of service they would ideally like to, the RCVS would always take into account the entire circumstances surrounding a complaint as part of its investigation process.
She also said that the College would also continue to raise awareness amongst animal owners of the acute challenges currently facing veterinary teams around the country, and to request their ongoing patience and understanding.
To assist the profession, a series of FAQs have been produced to help with different situations that vets may encounter at the moment, particularly around the provision of 24/7 emergency cover, and to provide further guidance on delegating procedures to veterinary nurses. These can be found at: www.rcvs.org.uk/news-and-views/news/
The event, which took place in Manchester in October last year, saw veterinary mental health researchers from across Europe come together to share their insights into a variety of areas of veterinary mental health including moral injury, suicide and suicide prevention, the impact of racism, veterinary nurse mental health, and workplace stressors for autistic veterinary professionals.
There were 77 attendees, including a mix of academic researchers and veterinary professionals.
Talks included an address from Dr Leah Quinlivan on ‘Evidence-based care for people who have self-harmed: risk prediction, psychosocial assessments and aftercare’, presentations of research into the impact of racism on the mental health of veterinary professionals and the impact of moral injury on wellbeing.
Angharad Belcher, Director for the Advancement of the Professions and of the Mind Matters Initiative gave a talk about the work of MMI, including its newly published 5-year strategy and evaluation documents.
She said: “The fourth Mind Matters Mental Health Research Symposium was a massively inspiring and insightful day.
"The field of veterinary mental health research is still relatively small so it remains of utmost importance that we continue to band together to share our knowledge on this subject, so that we can continue to learn and grow together and put these important learnings into practice.
“For us, it is vital that these new ground-breaking research projects are made available to all who want to learn more about helping to improve the mental health and wellbeing of those working within the veterinary professions.
"There is some truly fantastic work going on which provides us with hope that we can all continue to work together towards a brighter future.
“There is no doubt that there is a long way to go, but improvement starts with education and research so I would urge anybody who is interested in what is being done to help improve and support the mental health of those working within the veterinary professions, and who is keen to help us keep these vital conversations going, to have a look through the report or access videos of the talks.”
https://vetmindmatters.org/resources/videos-from-the-day-mind-matters-initiative-research-symposium-2023
https://vetmindmatters.org/resources/report-mind-matters-initiative-research-symposium-2023
Veterinary surgeon Marc Abraham and social media expert Andrew Seel have launched a new website for pet owners: ThePet.net
The site uses the power of social networks on the internet - in a similar way to Facebook and Tripadvisor - to allow pet owners to join together, share and rate their own pet-related experiences, and ultimately help each other find the ‘best their pet can get'. The service, completely free, aims to be the most trusted and up-to-date source of pet information available anywhere.
Pet owners can find reviews of pet friendly services, such as hotels, groomers, kennels and vets, written by other pet owners. They will also be able to connect online with friends and their pets.
Pet friendly businesses can list their service on the website for free and interact directly with their customers.
Marc said: "After working in the pet industry as a vet for 13 years, I believe it's time for a much-needed shake-up. Increasing corporate attitudes, widespread complacency and a lack of the personal touch are turning pets into luxury items when they were once just a normal part of everyone's family."
Genitrix has launched a free epilepsy faxback advice service for veterinary practices prescribing Libromide.
A form downloadable from the Genitrix website will enable practices to provide detailed case histories, and challenging canine epilepsy cases will be reviewed by Dr Clare Rusbridge, RCVS and European Specialist in veterinary neurology. Clare runs a small animal neurology referral practice based at the Stone Lion Veterinary Hospital in South London. She is board certified by the European College of Veterinary Neurology.
Launched earlier this year, Libromide is the first and only licensed formulation of potassium bromide for refractory canine epilepsy. Rob Watkins, Marketing Director at Genitrix, said: "When we launched Libromide, it was our goal to ensure that generalist practices, which may not deal with cases every week, were given more accurate guidance and advice on treating canine epilepsy than was possible when only unlicensed products were available.
"Our subsequent launch of the discounted blood test, the dosing wheel and now the Libromide Epilepsy Advice Service through Clare, are examples of our commitment to achieving this goal.
"The advice service is aimed specifically at practices which are finding it difficult to control seizures or which have a patient experiencing unusual side effects, even after receiving dosing advice from Genitrix. I hope that having Clare's experience and expertise 'on tap' for challenging cases will prove reassuring for our customers."
For more information on the Libromide Epilepsy Advice Service, practices are asked to call Genitrix' head office on 01403 786345.
For the first time ever, an educational advertisement about the importance of worming cats and the availablity of spot-on treatment, is to be broadcast on TV.
The advert has been produced by Bayer Animal Health, makers of Profender Spot-on, with the aim of driving pet owners to their vet to ask about spot-on worming for their cats.
Bayer product manager Dan White said: "Profender Spot-on solution is a POM-V product. So we have produced a public information style advert which is educational rather than commercial, in accordance with industry regulations on advertising this animal medicine category to the public. It informs and reminds cat owners of the importance of worming, and encourages them to ask their vet for more information.
"In addition, the advert also features details about a competition to find the cat with the biggest personality to celebrate responsible cat ownership, and invites them to upload images and/or videos of their cat onto the website http://www.spotonwormer4cats.com/."
The 20 second advertisement will be broadcast throughout May on ITV1, ITV2, Channels 4 and 5, and Sky One, and is estimated to reach 7 million cat owners.
Practices can obtain a range of campaign support materials by contacting their Bayer Territory Manager or by calling the Bayer Leaflet Line on 0845 2574798 and quoting 'spot-on'.
Her Royal Highness Princess Anne has opened the Royal Veterinary College's new Teaching and Research Centre.
The Centre - at the college's Hawkshead Campus in Potters Bar, Hertfordshire - will provide a home for the RVC's lifestyle research, which includes conditions such as obesity/diabetes, chronic kidney disease and arthritis as well as those with genetic roots.
RVC Principal Professor Stuart Reid said: "The RVC is extremely proud to have welcomed Her Royal Highness to open the new Teaching and Research Centre - a facility where our students are taught within an environment that is all about advanced scientific discovery and first class research. The building houses the engine of academic enquiry and is a wonderful space where our academic community generates new insights into diseases that affect humans and animals.
"The Centre allows us to tie together the various threads we have around the study of illnesses that result from lifestyle in humans and animals, such as those associated with age or genetic disorders. Our College collaborates with the research hub that is the London scientific research community. We are extremely well placed to carry out the work in conjunction with human medical research groups and bring the veterinary perspective to the understanding of disease. The building offers new opportunities, both nationally and internationally".
Funding for the building of the new centre was provided by HEFCE and The Wolfson Foundation.
Photo: Paul West
Bayer Animal Health has announced the launch of a new campaign which plays on our anthropomorphic nature to drive owners into practice for worming.
As part of the campaign, the company has enrolled the behaviour specialist and author Sarah Whitehead to oversee a video analysis of the behavioural interaction between a small number of dogs and their owners. The results will be used to make an educational film for pet owners which helps them better understand their pet's emotions and behaviour.
Tracey Dawson, Group Product Manager at Bayer Animal Health said: "We want owners to really understand the importance of health on their dog's happiness and behaviour, whilst reminding them to worm their pet at least four times a year. Our ground breaking research will make owners feel like real-life Dr Doolittle, as they will better understand their pet's emotions and actions, highlighting the importance of keeping their dogs healthy, happy and worm-free."
In order to prompt owners to worm their dog more frequently, Bayer has also launched a free SMS/email worming reminder service available at www.drontal.com. In addition, there'll be a new CPD section for SQPs on the website in the summer..
Bayer is also developing 'Worm Reminder' toolkits for veterinary practices, including a press release template, infographics, and video report of the research findings to further promote the importance of worming frequently. For more information, talk to your Bayer representative.
Boehringer Ingelheim has announced the winners of its 16th annual awards for students who have shown the best aptitude for cardiology, orthopaedics and anesthesia over the course of the entire final year.
Bethan MacKenzie, Jennifer Scully, Emma Foster (pictured right with Tim Bentall from Boehringer) and Chris Middleton from The Royal (Dick) School of Veterinary Studies in Edinburgh picked up the awards after being nominated by the respective heads of departments at the college.
The prizes are awarded after discussion amongst all the staff involved with the rotation, specialist surgeons, residents receiving advanced training and the nursing staff. Each winner was awarded a book on veterinary medicine.