Some interesting statistics from insurers Petplan today. Turns out that almost a third of 3000 pet owners surveyed by the company admitted accidentally injuring their pet, resulting in an average vet bill of £170.
Nearly 6 out of 10 owners admitted stepping on their pet, while 21% confessed to dropping them. The next biggest threat posed to pets by their owners was accidental poisoning.
The survey found that dogs are most likely to be stepped on, whilst guinea pigs are most likely to be dropped by their overly affectionate owners.
The survey also found that 1/3rd of pets hurt themselves jumping off furniture, and one in five have been injured running in front of a car.
More than a third of pets injure themselves eating something they shouldn't, including the dog that swallowed a pair of knickers, which ended up costing £1,200 to retrieve.
Animalcare has announced that Buprecare buprenorphine single dose ampoules are now back in stock and ready to order from all veterinary wholesalers.
Production of the product had ceased in July 2011, when the company's previous manufacturer closed its sterile production unit.
Animalcare says that since then, it has been working to identify a reliable, high quality manufacturer which will be able to meet demand. The company has now signed a new contract with a German company which operates a substantial sterile injectables manufacturing facility in France. This facility is approved to manufacture Buprecare single dose ampoules and has produced, tested, quality assured and shipped its first batches.
Stephen Wildridge, CEO of Animalcare Group plc, said: “It was very disappointing to lose our marketing leading product Buprecare ampoules so abruptly. However after some excellent work from the Animalcare team in identifying and working with a very competent manufacturer we are now back in a market that has been eagerly awaiting our return and with a supplier that puts us in an even stronger position. It’s a very good way to start 2013.”
Available in the familiar 5 x 1ml pack, the Buprecare single dose ampoules now have a ‘one-point-cut’ design giving greater assurance of a clean ‘snap’ when opening the ampoule, enhancing the safety of the user.
Additional support is also now available to veterinary practices that purchase Buprecare ampoules or multidose vials, including CPD pain management talks and a peer-reviewed pain assessment chart.
Sarah Fitzpatrick, Head of Partnerships and Events at BSAVA said: “We’re absolutely delighted to be working in partnership with CVS to support the small animal veterinary profession, through the development and upskilling of veterinary professionals.
"The BSAVA manuals are a go-to vet resource, and by providing this access to CVS they become even more valuable to the community through their use in practice and in consults.”
Joseph Williams, Veterinary Director for the CVS Small Animal Division said: “At CVS we are passionate about giving the best possible care to animals. We take our responsibility seriously to help colleagues to do that, investing in training and through the support given via our Hub Clinical Leadership team.
"BSAVA manuals have long been a trusted reference point for clinical information in our industry. We’re excited to partner with the BSAVA and now, with access to this great resource, every CVS clinician, whether in the consult room, prep room or on a visit, is now just a couple of clicks away from 46 manuals with over 1400 chapters covering all disciplines from anaesthesia to wildlife casualties.’’
Dechra Veterinary Products is encouraging veterinary practitioners to find the cat that has been treated with Felimazole® for the longest period of time, for the chance to win a luxury chocolate hamper.
The company wants to gather profiles of hyperthyroid cats undergoing treatment, including their age and length of treatment, so that it can further inform the veterinary profession about feline hyperthyroidism, the most at-risk cats and how to successfully treat the condition with the leading product Felimazole.
Practitioners simply need to provide details of their patient's age, when the cat was diagnosed with hyperthyroidism and how long it has been treated with Felimazole. Submissions will be entered into a prize draw with the first placed practice and cat's owner each winning a luxury chocolate hamper, while second and third places will receive luxury chocolate boxes.
Carol Morgan, Felimazole product manager at Dechra Veterinary Products says: "The majority of cats suffering with hyperthyroidism are over seven years of age, so we are interested in finding the longest-treated and the current ages of cats on Felimazole. The information we receive from practitioners is invaluable, so we will collate and report our findings to the veterinary profession to ensure it has the most up-to-date information about the disease."
For details of how to enter the competition, contact your local Dechra territory manager, call Dechra on 01743 441632 or email marketing@dechra.com.
Nestlé Purina is launching a new diet this month which, according to the company, helps delay the canine brain ageing process.
The diet, Pro Plan Senior 7+ Original, is enriched with medium chain triglycerides (MCTs). Research carried out by Nestlé Purina and published online in the British Journal of Nutrition (here's the abstract), apparently demonstrates improvements in senior dogs' memory, learning capacity and ability to adapt to novel situations when fed on this MCT-enriched formula.1 According to the company, the MCTs provide neurons with a readily accessible source of energy to counteract the decline in glucose metabolism that occurs naturally in ageing dogs, thus maximising brain function with demonstrable improvements in cognitive function.
Veterinary surgeon, Barton Stephen, BVM&S MRCVS, veterinary columnist for The People said: "When treating brain ageing or CCD in senior dogs I believe we vets need to adopt a more holistic approach. We can treat diseases like heart failure and kidney disease and offer advice on exercise, joint care and weight control. All of these can improve quality of life and encourage a pain free existence, but until now we have had nothing proven to help dogs stay younger for longer. This innovative new dog food has the added advantage of staving off cognitive decline which owners find very distressing."
For more information on Pro Plan Senior 7+ Original and the Pro Plan, diet range, please contact your Veterinary Business Development Manager or contact Nestlé Purina PetCare, telephone: 0800 212 161 (Freephone)
Reference:¹ Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs. British Journal of Nutrition (Pan et al 2010)
Ceva Animal Health, maker of the veterinary behaviour products DAP and Feliway, is once again sponsoring the Association of Pet Behaviour Counsellors' series of one day behaviour seminars to keep veterinary professionals up-to-date with companion animal behavioural issues.
Featuring presentations by top pet behaviourists, the seminars will cover a range of topics based on questions that pet owners frequently ask veterinary professionals in practice.
Contributing to six hours CPD per event, the topics covered in the seminars are:
Places on the seminars cost from £70. For further information, please contact the APBC on 01386 751151 or visit http://www.apbc.org.uk/
The RCVS Charitable Trust is offering up to 10 grants worth around £500 each, to support UK veterinary surgeons looking to pursue themes of clinical or non-clinical research involving short-term visits to veterinary or medical centres, or research institutes, outside the UK.
The Travel Awards are open to registered members of the RCVS, as well as to candidates registered for a PhD at a UK veterinary school. The awards are available for up to 12 months from the award date, and awards cannot be made for projects taking place before 31 October 2011.
The successful candidates will be asked to submit an article to the veterinary press and provide the Trust with a diary record including photographs, and/or short video.
All applications must be received by 5pm on Monday 31 October 2011.
Further information including full application criteria, is available from www.rcvstrust.org.uk/grants/
Alternative, contact grants@rcvstrust.org.uk or call 0207 202 0741.
Novartis Animal Health has published a product usage chart aimed at vets and SQPs that gives guidance on the use of ectoparasites through the seasons.
The chart covers the use of blowfly preventatives CLiK and CLiKZiN, and the blowfly strike treatment Crovect, which also covers ticks, biting lice, headfly and fly maggots.
There is advice on the treatment of pre- and post-shearing ewes, and early season and main season lambs, plus recommendations for end of season treatments.
Helen Langham, Brand Manager at Novartis Animal Health, said: "The chart is designed to provide an overview of the ectoparasite challenges faced by sheep and lambs through the year, and explain which products should be applied and when.
"SQPs can download the chart and a full range of information about ectoparasites from the Novartis Farm Animal Health website."
The chart can be downloaded from www.farmanimalhealth.co.uk
Davies Veterinary Specialists (DVS), the private small animal referral centre based in Hertfordshire, has installed two new state-of-the-art ESAOTE ultrasound machines.
DVS says The MyLab Twice Vet and the MyLab Class C Vet provide fast, efficient and highly accurate imaging in a wide range of applications, including high-definition abdominal, cardiac, musculoskeletal and ophthalmic scans.
The MyLab Twice Vet, with its range of probes including the broadband 18MHz linear probe, will be used for general ultrasonographic imaging at DVS. It is capable of the most refined contrast media examinations that, for example, can help to locate and identify a liver tumour that may be rendered invisible when using conventional diagnostic procedures.
The MyLab Class C will be used predominantly for advanced cardiac work, including trans-oesophageal echocardiography for interventional procedures in theatre.
Pedro Oliveira, European Veterinary Specialist in Cardiology at DVS said: "The trans-oesophageal probe is currently a very rare piece of equipment in veterinary diagnostics. It gives us the capacity to obtain unique views of the heart, especially the heart base which can be a very difficult area to examine with regular echocardiography. It also allows real-time and direct monitoring of procedures, such as deployment of devices to occlude patent ductus arteriosus, surgery and anaesthesia in critical patients."
The first patient to benefit from the new My Lab Class C was an 11-year-old, female German shepherd dog with suspected cardiac neoplasia following several episodes of haemorrhage into the pericardium. A normal echocardiographic examination identified a small suspect area but it was in a part of the heart that was very difficult to approach surgically.
However, a trans-oesophageal examination revealed that another small mass close to the tip of the right auricle was actually the origin of the bleeding. The dog underwent surgery to remove the mass and subsequently made a full recovery. Without the My Lab Class C there would have been no viable options for this dog.
Clive Elwood, Managing Director at DVS, said: "Combining the best possible on-site diagnostic equipment with some of Europe's finest clinicians enables us to provide the best possible service and outcome for our patients, across multiple disciplines."
The RCVS is seeking nominations for its 2014 Honours and Awards Round, and wants to hear about any individuals, of whatever age or experience, who have made an outstanding contribution to the profession.
The annual Honours scheme comprises two distinct and prestigious types of award: Honorary Fellowships for RCVS-registered veterinary surgeons and Honorary Associateships for non-veterinary surgeons. Both sets of awards are presented each year at RCVS Day - the College's AGM and award ceremony in London.
The College says it is keen for the Fellowship nominations net to be cast as widely as possible in order to offer recognition of veterinary achievements not only in more traditional fields like academia and clinical practice, but also in science, education, industry and politics.
In addition, Honorary Fellowship nominees no longer need to have been an RCVS member for 30 years, meaning that younger veterinary surgeons who have gone significantly above and beyond the call of duty will also be eligible for consideration.
Honorary Associateships are intended to celebrate the achievements of those who have contributed to the health and welfare of animals by working in fields related to the veterinary profession, and could be from a similarly wide range of backgrounds, for example, veterinary nurses, scientists, lecturers, farriers, charity workers, farmers, conservationists or those in industry and commerce.
Nick Stace, RCVS Chief Executive, said: "At my first RCVS Day this summer, I was hugely impressed with the calibre of candidates who received our awards, and delighted we were able to formally mark their achievements. The veterinary profession has a lot of talented people who deserve to be recognised for the contribution they have made, whether in science and academia, or in politics and clinical practice. Everyone knows someone who is worthy of this kind of recognition and I urge you to take the next step and nominate them for an award."
There are no restrictions on who can make a nomination, although the closing deadline is 13 September 2013. Full details on how to make a nomination are available at www.rcvs.org.uk/honours.
This brings the total number of oncology specialists to four, within a service comprising 12 oncology professionals.
After getting her bachelor’s degree in biology from Duke University, Sarah (pictured right) enrolled at the University of Pennsylvania School of Veterinary Medicine, from which she graduated summa cum laude (with highest honours) in 2017.
Sarah stayed on at Penn to complete an internship in small animal medicine and surgery followed by a residency in medical oncology.
She became a diplomate of the American College of Veterinary Internal Medicine in 2021 and joined the team at Davies in October 2021.
Sarah said: “I joined Davies for the opportunity to collaborate with specialists spanning all aspects of veterinary medicine.
“This allows me to provide the best care for my patients and contribute to the future of veterinary medicine.
"It is a privilege to work with so many kind, motivated and intelligent individuals that share these same goals.”
The plan covers mortgage or rent payments of up to £2000 per month for up to a year if you are unable to work because of illness or injury.
In addition, policyholders, their partners and children under the age of 18 are given access to a 24/7 GP service, available via video or phone consultations.
VetYou says there no health or financial questionnaires involved, and whilst permanent conditions and those present within the last two years are not covered, Home Protection will start to cover pre-existing conditions when you have been symptom, medication and treatment free for two years.
There are 12 types of higher risk sports and hobbies Home Protector wont cover cover and Home Protector can’t cover semi-professional or professional sports.
Matthew Dobbs, one of the founders of VetYou (pictured), said: “As practising vets, we know the pain of trying to cover rent and mortgage payments when we are unable to work.
"But as busy professionals we often don’t find the time to get the cover we need.
"So we worked with Future Proof to bring this exclusive product to the profession."
https://vetyou.co.uk/home-mortgage/home-protector
Vets Now will be opening the doors to its new clinic in Caterham on 31 March.
The company, which was launched in 2001, recently opened its Northolt clinic in North London and is now delighted to be offering an out of hours service in the South London area.
Based at The Animal Hospital, in Coulsden Road, Caterham, the clinic is the 31st Vets Now clinic to open in the UK and will provide Out of Hours cover for a number of member practice clinics in the East Surrey area.
Purina has launched a FortiFlora veterinary support pack designed to help veterinary professionals advice owners about their pet's intestinal health and balance.
The support package includes a "Training Toolbox" with Lunch and Learn sessions to help guide veterinary professionals through the introduction of Fortiflora to an owner. It explains the indications, ingredients, benefits and summarises the added value in prescribing to animals with specific health issues. In addition, there are leaflets for owners explaining what probiotics are and how they can help support a pet's intestinal health on a daily basis, as well as some testimonials from owners explaining how Fortiflora has helped their pets. Promotional bunting and posters are designed to raise awareness in the waiting room, and for a short time there is a promotional pillow pack available to allow clients easy access to a short course of FortiFlora.
In a recent survey of pet owners conducted by Purina, 66% of respondents said their dog had suffered with digestive problems and 80% said they would be willing to make a change to their dog's diet to improve their digestion.1
Purina says that providing a supplement such as FortiFlora is also recommended as a nutritional supplement to help with diarrhoea associated with stress, antibiotic therapy, diet change and acute enteritis. The company claims it can also help with situations associated with stress such as moving house, vet visits and shows.
Chris Nickson, Senior Brand Manager at Purina said: "Intestinal upset is a very common problem for dogs as our research highlighted. The aim of this support pack is to help vet practices initiate the conversation with owners to ensure they are aware of the benefits that a nutritional supplement like FortiFlora can offer."
FortiFlora is suitable for use in cats and dogs of all ages. Animals should be fed one sachet of FortiFlora per day sprinkled over the pet's regular food.
For more information or to request a FortiFlora support pack, call Purina on 0800 212 161.
Reference
Last year's event generated an impressive amount of media coverage about ticks on Radio Four's Today programme, BBC Radio 1, 2 and 5, BBC TV Breakfast, BBC TV News, Good Morning Britain, ITV News and Channel 5 news, amongst others, providing an opportunity for practices to convert heightened public awareness into more protected pets.
Amanda Melvin, Small Animal Marketing Manager at MSD Animal Health said: "Last year’s Tick Awareness Month was a great success thanks to the high involvement of veterinary practices. We would like to give as many practices as possible the chance to get involved this year so are urging surgeries to get in touch early and we will ensure you get a pack of support resources for this nationwide event."
For further information, contact your MSD Animal Health representative or visit: www.bigtickproject.co.uk.
The Worldwide Veterinary Service, the charity founded by Luke Gamble MRCVS to support animal welfare charities globally, is celebrating a donation of products including dog and cat wormers, skin and joint supplements and NSAIDs, by Ceva Animal Health.
The donated products were dispatched to the WVS’s own centres and shelters in Thailand, including its 'Care for Dogs' shelter in Chiang Mai, Thailand, as well as to over 60 animal welfare charities around the world, all of which have registered a wish list of items to the WVS.
One of the charities that benefited from the company's donation of over 1,000 Milbactor worming tablets to the WVS was the Liberia Animal Welfare and Conservation Society (LAWCS). Dogs are often kept in horrendous conditions in Liberia and LAWCS provides responsible dog ownership education, free veterinary care and treatment and community outreach feeding programmes to pet owners. The WVS’s donation helped enable LAWCS to reach and provide free veterinary care and treatment to 420 dogs in the country.
Luke Gamble, chief executive and founder of WVS, said: "The donation from Ceva is fantastic and we can’t thank the company enough. Its support means so much to the charity and enables us to help animals in tough places where veterinary support is hard to find. Ceva has always supported WVS and its generosity in giving us another donation like this is simply amazing."
Cuneyt Seckin, managing director at Ceva Animal Health said: "Our donation to WVS helps charities and organisations whose veterinary resources can be scarce or extremely difficult to fund improve the welfare conditions of animals that are often kept in horrendous conditions.
"Treatments like wormers are the most requested items by WVS’s associated charities, so we are delighted that our donation has been able to impact the welfare of individual animals to greatly improve their quality of life."
Vetlife says the cost of running its Helpline, Health Support, and Financial Support services for the veterinary community is forecast to exceed the £1million mark for the first time in its history, and it is heavily reliant on donations from fundraisers.
If you'd like to support the charity's work and hold a fundraiser, you can do so individually or as part of a team.
First, you're asked to decide on a goal to set yourself or your team.
This could be an overall distance, a total step count, or to be active each day.
The more adventurous can set walking, running, cycling, swimming, kayaking, rock-climbing, or horse-riding goals.
Then create a fundraising page through JustGiving, so you can share the link and spread the word about your event.
Vetlife asks that you tag the charity in any pictures you share on on social media.
Vetlife Communications Officer Eve Ritchie said: “The links between physical activity and mental health are well documented.
"Active October, is the perfect opportunity to get your friends and colleagues together to boost your wellbeing and raise some much-needed funds for our charity.”
You can buy running vests and t-shirts from Vetlife through its website.
If you have any questions about fundraising for Vetlife, email: fundraising@vetlife.org.uk.
www.vetlife.org.uk
The Royal College of Veterinary Surgeons Trust's Adopt-A-Book campaign has raised almost £17k in sponsorship to pay for the restoration of books in the historical collection.
The latest book to be restored under the scheme is a nineteenth century edition of Every man his own farrier, by F. Clater, which has been restored thanks to veterinary surgeon Fiona Dalzell.
Fiona said: "I have always loved books, and especially old books, but I got inspired by the Adopt-a-Book scheme when I came to the RCVS for a meeting of the Veterinary History Society".
These editions, she says, are "works of art in their own right," and it has given her a "huge amount of pleasure to know that you can do so much just from a small donation."
RCVS Trust Director Cherry Bushell explained the idea behind a campaign: "When you think of 'adoption', you may more readily recall the rescue animals treated in veterinary practices than old books. However, these old books also need your help - and are an important part of the veterinary heritage that the Trust seeks to preserve."
Restoring a book can cost between £25 and £250, and adopted books carry a book-plate naming their benefactor. They can also be dedicated 'in memoriam'.
Since its inception six years ago, the Adopt-a-Book campaign has raised £16, 851, and funded the restoration of 139 volumes:
Those interested in supporting this work by adopting a book can view available titles at www.rcvs.org.uk/adoptabook or contact Clare Boulton, RCVS Trust Librarian (c.boulton@rcvstrust.org.uk or 020 7202 0752).
Eclipse Veterinary Software has released a new mobile addition to its equine veterinary practice management system.
Eclipse Mobile allows veterinary surgeons to access up-to-date clinical information wherever it is needed, be that on the yard, at the practice, or while making field visits.
When Eclipse Mobile is offline, all the information the vet needs is stored on the device. When next connected via 3G or Wi-Fi, any new details are sent to and from the practice - syncing notes made by the vet, adding follow-on appointments and To Do messages, services delivered and products administered to keep everyone up-to-date throughout the day.
Whilst online, client payments can be taken via debit/ credit cards within the app and detailed drug batch information recorded using the iPad/iPhone's camera as a barcode scanner, if required.
Jeanne Razzell, CEO of Eclipse said: "Many of the vets we work with have been keen to carry animal histories with them on visits, including the latest lab test results, together with recent clinical notes, and diagnostic imaging, e.g. x-rays, ultrasounds and MRI, CT or bone scans. Now, with Eclipse Mobile, every vet can have all of this information at their fingertips automatically - at every appointment; both in the consult room and on the road."
Eclipse Mobile is available for iPad, iPad mini, iPhone, Android smart phones/tablets and Microsoft Windows Surface
For more information, contact Jeanne Razzell, CEO, Eclipse Veterinary Software Limited, on +44 (0)1799 532988 or +44 (0)7515 906466. Website: www.eclipsesoftware.info
Common ‘Pet Dangers’ include:
The poster also reinforces the importance of S.P.E.E.D when dealing with poisoned pets:
To get your free poster, visit https://www.tvm-uk.com/pet-dangers-order-free-display-materials-for-your-practice/ or email help@tvm-uk.com.
The Veterinary Benevolent Fund has launched an electronic version of the Pocket Book of Tips for Practising Vets which will be given away free to all final year veterinary students in the UK.
At the launch party at the Royal Veterinary College's Hawkshead campus, the two authors spoke to final year students about making a success of their first year in practice and passed on tips gleaned from the collective experiences of veterinary surgeons from all over the UK. The audience then joined the authors at a party afterwards and took the opportunity to ask them more questions about what it will really be like when they start their first job in the profession.
Alan Jeans, one of the authors, said: "We are grateful to the VDS for funding the event and to Elanco for funding the publication of the book. Over the many years I and my colleagues have mentored new graduates, we have seen which attitudes and approaches seem to result in the most success in the early years of a veterinary career. We would like to pass this experience on to those joining the profession. Many final year students will currently be stressed about their exams and may be anxious about their first job so we wanted to reassure them that, although there will inevitably be highs and lows during their career, there is support available should they ever need it."
The collection of tips in the book was accumulated from practising vets all over the UK and is relevant to all areas of practice, small and farm animal, equine as well as some general practical suggestions. The book has raised over £7,000 for VBF - the charity that supports veterinary professionals.
All final year students can get a free pdf of the book by emailing a request to info@vetlife.org.uk and copies of the paperback can still be ordered on-line in return for a donation of £10 at www.vetlife.org.uk/vet-tips
Novartis Animal Health has launched Farming against BVD, a new initiative to help in the fight against Bovine Viral Diarrhoea (BVD).
The campaign, which is being carried out in partnership with key industry bodies, will begin with an independent survey of farmers, the results of which will be announced in April.
An expert panel, headed by Professor Joe Brownlie (Royal Veterinary College and Chairman of the BVD Scientific and technical working group), will then come together to analyse the findings, using them to shape and drive an industry response.
Professor Brownlie said: "BVD is a costly and complex disease, spread by a pestivirus that affects the reproductive and immune systems. Persistently Infected (PI) animals are the main source of infection, but can be hard to identify without testing. Only total eradication will prevent the disease from spreading. Eradication Schemes in a number of European countries have already succeeded and Scotland and Ireland have embarked on similar schemes. The information being gathered will help the industry to develop a much needed scheme for England and Wales."
Joining Professor Joe Brownlie on the expert panel will be Dr Peter Nettleton (Moredun Research Institute), Mansel Raymond (dairy farmer and Chairman of the NFU Dairy Board), Caroline Dawson (Novartis Animal Health veterinary surgeon) and Paddy Gordon (veterinary practitioner).
Survey topics will include levels, and methods, of testing for BVD on farm, understanding of the role of PI animals and the financial impact of BVD on dairy and beef units. Farmers will also be asked who they look to for advice and how they view the role of vaccination.
Caroline Dawson MRCVS from Novartis Animal Health said: "Countrywide eradication may not be achieved for a number of years, although individual farmers can control the disease on their own farms within 1-2 years, providing substantial cost benefits. The purpose of this campaign is to encourage farmers to take action now against BVD. By working closely with their vets, identifying and removing PI animals, BVD can be removed. Ensuring adequate biosecurity and a robust vaccination policy will eliminate the risk of bringing BVD back onto the farm."
Professor Brownlie said: "Understanding what farmers understand about BVD, particularly the role of the PI animal, will enable members of the panel and the wider industry, including Novartis and the BVD Stakeholder Group, to meet farmer needs more accurately. Greater awareness of the problem is vital - this is the only way that progress towards eradication will be made."
Virbac has announced that it is running Canine Prostate Awareness Month (CPAM) in November, or 'Movember' as it's called by those fundraising for male prostate disease and testicular cancer.
With more than 80% of entire male dogs over the age of five suffering from Benign Prostatic Hyperplasia (BPH)1, the aim of the initiative is to highlight the prevalence of the disease and to encourage practices and owners to check for and seek treatment for it.
As part of Canine Prostate Awareness Month, Virbac is providing participating practices with promotional materials including owner educational and display materials, postcards, an email/text message service, a template press release for local media and free branded slip leads for owners who get their dog checked during the promotion.
Sarah Walker BVM&S CertAVP MRCVS, Product Manager (Companion Animal), at Virbac, said: "CPAM aims to remind owners that men are not the only ones to suffer from prostate disorders. It's a well-supported initiative and, running it at a time when the media spotlight is already on the dangers of prostate cancer in men, means we can spread the message that owners should also be monitoring dogs for signs of prostate disease."
In the run up to the campaign, the company is highlighting OdelisTM CPSE, the first ELISA test to screen for, diagnose and monitor BPH, which is available from three UK diagnostic laboratories. Virbac says it is a cost-effective, precise and reliable alternative to rectal palpation. In addition, Virbac makes Ypozane, a tablet treatment for BPH, which it claims is effective within one week and last for six months.
Sarah added: "The problem with BPH is that the majority of dogs suffer in silence. It is a painful condition that too often goes unnoticed until it reaches an advanced stage, where the owner notices blood in the urine or painful urination.
"We're providing practices with all the materials they need to promote the campaign locally and hope those involved will find it effective in terms of bringing clients into the practice for advice on BPH. We've also organised coverage in national dog magazines to drive clients to practices."
For further information on CPAM, email cpam@virbac.co.uk; contact your Virbac Territory Manager or call the company direct on 01359 243243.
Virbac has announced the launch of a new support pack to help practices promote National Microchipping Month this June.
The pack contains a range of promotional and educational items including:
Sarah Walker MRCVS, BackHome Product Manager, said: "With microchipping soon to become compulsory for dogs across the UK, this year's National Microchipping Month is the ideal platform to raise awareness of its importance in all species and to remind clients that they will soon be required by law to ensure that their dogs at least are protected with a microchip. The new BackHome Mini Chip has a 34% smaller needle than our standard needles and this can minimise any stress and discomfort to pets during implantation.
"The resources in our Microchipping Support Pack are bold, colourful and eye-catching. We hope that, with the creative teams that exist within each practice, you can promote National Microchipping Month successfully using imaginative displays and use this opportunity to engage with your clients."
For more information, contact your Virbac Territory Manager.