The company has created a new waiting room board kit as a way for veterinary staff to remind owners of the importance of prompt diagnosis and management of dental disease.
Animalcare has also created a Pet Dental Health Month social media pack with content practices can use on their social media channels.
During the month, the company will be offering dental CPD and prizes for the most creative and engaging waiting room displays.
Will Peel, Animalcare Marketing Manager said: "According to the RVC's VetCompass data, periodontitis is the most common disease seen in cats and dogs however, it can often be difficult to identify and pet owners can often disregard the signs of dental problems, assuming that their pet’s bad breath is normal.
‘Our popular Lunch and Learn sessions have demonstrated to us that veterinary staff recognise the importance of raising dental health awareness, so we’ve created this range of materials specifically to support veterinary practices and their patients.’
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.
Since the photo here is a good illustration of how NOT to examine a dog's mouth, I wonder if the rest of the material is equally promising.
Evelyn Barbour-Hill That's just a stock shot, not an illustration of how to examine a dogs mouth!
I'm tempted to say "then why is it there?" But to be truthful I do realise that these days when stock photos are so easy to insert, anything with a vague connection will do. There are one or two photos we all know well that have kept appearing in all sorts of veterinary connections for decades – illustrating just about anything. Centaur Services are using one right now. You'd think with their resources they could have done better.
Modern magazines of course just stick in any old photo – with a caption that bears little relation to it, and often little relation to the article either. The Vet Wreck started doing it under the new editor – one of the reasons I resigned from BVA.
Umm, sorry if it was you, not Animalcare, who supplied the photo.
Evelyn Barbour-Hill it was a stock shot supplied with the press release, picked (I would imagine) because it is a story about dogs' teeth, and the image shows, er, a dog's teeth. My point is that the image does not purport to show how to examine teeth. It's just someone showing some teeth to the camera, which I think is more than a 'vague connection' to a story about teeth!!! I think perfectly fair and acceptable for them to have supplied this shot. I would agree with you that it would be wrong if the image was captioned: "vet examining a dog's teeth'. But it wasn't!
Of course I see your point, I understand completely. But the attachment to this press release implies – in the mind of the reader – "someone slooking at a dog's' teeth". Whoever compiled (composed?) the press release should have been a little more thoughtful or self-critical.
I apologise for the typos. Horrified.