Animalcare, the maker of Thiamacare, has launched ‘Make Senior Easier’ a new campaign designed to help improve the quality of life of older pets by helping practices enhance their level of care and educating owners how they can maintain their pet's wellbeing in later life.

Animalcare hopes that its ‘Make Senior Easier’ campaign will raise awareness of conditions that can go unnoticed or get dismissed by owners as a normal part of ageing, such as hyperthyroidism.

As part of the campaign, practices can request a free resource pack which includes:

  • A video offering top tricks and tips to help practices get the best out of the ‘Making Senior Easier’ campaign
  • Health check materials, including a ‘senior triage form’ to be completed by owners and a ‘senior pet assessment form,’ which can act as a checklist for practice staff
  • Condition handouts for owners, detailing common age-related problems
  • Social media posts 
  • Generic short articles on age-related issues for use in e-newsletters and on websites.

Kirsty Cavill RVN said: ''In my role as a RVN and canine rehabilitation therapist, I often come across senior pets with underlying conditions which are adversely affecting their health but could be managed successfully through a multimodal approach and structured treatment plan.

"By adopting a proactive approach to senior pet care and by helping owners to understand how to best support their pets through this life stage, we will strengthen the bonds with our clients, to ensure the highest standard of care is afforded to all senior patients.''

James Beaumont, Brand Manager at Animalcare, added: "As life expectancy increases and numbers of senior pets continue to grow, veterinary care tailored to the needs of these animals has never been more relevant and it is also a huge business opportunity for practices. To help them capitalise on this opportunity, we have created our Make Senior Easier campaign and hope that the resources we have created will improve owner awareness and give practices the tools they need to achieve the best clinical outcomes for older pets and their owners.”

To request your free resource pack, visit:

For more information, contact your Animalcare Territory Manager or ring 01904 487687. 

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