Hill's has launched VetEssentials NeuteredCat, a low fat diet for the 90% of UK cats that are estimated to have been neutered.
According to the company, neutered cats are over three times more likely to become overweight and/or suffer from urinary problems.
Hill's says that the low fat formulation of NeuteredCat keeps energy density low, and that its unique Weight Management Formula optimises fat metabolism, whilst preserving lean muscle through supplementation with L-carnitine and L-lysine. The company also claims that NeuteredCat helps to maintain urinary health with levels of minerals carefully controlled to generate a target urine pH of 6.2-6.4.
There are a range of educational and marketing resources to support the new product, available from the company's territory managers.
VetEssentials NeuteredCat will replace any orders made for Science Plan Neutered cat over the coming months.
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.