In case you missed the email last month, Novartis Animal Health has announced the launch of Atopica for Cats (cyclosporine oral solution, 100 mg/ml), a treatment for chronic allergic dermatitis.
This disease, which is apparently one of the most common reasons for pet owners to take cats to the veterinary surgeon2, can be difficult to diagnose and causes itching and associated chewing and licking, skin lesions and loss of hair. Atopica for Cats is the first medication approved in the UK specifically for allergic dermatitis in cats.
Novartis says the new product provides relief from the uncomfortable and recurrent itch/scratch cycle, and the majority of improvements are seen in the first four weeks3-5. The company also says that in clinical trials, 84 per cent of cats diagnosed with allergic dermatitis were considered to be "uncomfortable" at the start of the study5. After six weeks of treatment with Atopica for Cats, 78 per cent of cats were considered "comfortable" with satisfactory levels of grooming3 - a key indicator of a healthy cat. Additionally, Atopica for Cats is proven to significantly reduce unsightly and painful skin lesions and has a proven safety profile.
Anne-Laure Driscoll, Atopica Brand Manager, Novartis Animal Health UK, said: "Veterinarians and pet owners understand the discomfort and frustration of an itchy pet. We are pleased to add Atopica for Cats to our proven family of Atopica products, offering an effective treatment for cats suffering from the extreme discomfort associated with allergic dermatitis."
Developed specifically for domestic felines, Atopica for Cats is an oral solution which Novartis says is easy-to-dose and administer. In studies, approximately one-third of cats took the medicine in their food and two-thirds were dosed directly into the mouth3,4. According to the company, the product offers a unique mode of action that specifically targets immune cells such as the T-lymphocytes involved in the allergic reaction. In this way, Atopica for Cats blocks the production of inflammatory cytokines, molecules that fuel the allergic response, breaking the recurrent itch/scratch cycle.
Dr. Keith Hnilica, DVM, MS, MBA and DACVD, and author of Small Animal Dermatology: A Color Atlas and Therapeutic Guide (3rd ed), said: "Atopica for Cats has the potential to change how our profession treats the itchy cat. For the first time ever, we have a safe, highly effective, approved treatment for cats with allergic dermatitis. And because Atopica for Cats is not a corticosteroid, I can prescribe it for long-term use without worrying about the health risks that can be associated with steroids."
References
Following legislative changes, the British Veterinary Association has updated its 'Good Practice Guide to Handling Veterinary Waste' for England and Wales.
Supported by the Environment Agency the Guide primarily consists of a quick-reference poster enabling vets to categorise and segregate veterinary waste in line with Environment Agency requirements. The poster defines the types of hazardous waste, outlines the types of containers required and sets out the appropriate classification codes.
The Guide is complemented by more detailed web guidance which incorporates useful templates to download.
BVA President Carl Padgett said: "All businesses have a duty of care to ensure that all waste is stored and disposed of responsibly, that it is only handled or dealt with by those authorised to do so and that appropriate records are kept of all waste that is transferred or received.
"The BVA Guide has been a popular resource for the profession since we first launched it in 2008 making it considerably easier for vets to comply with Hazardous Waste Regulations. The revised poster is hopefully an incentive for practices to check if their requirements have changed and ensure they're still up-to-date."
The poster and web advice are available at http://www.bva.co.uk/activity_and_advice/1641.aspx and BVA members will receive a hard copy of the poster to display in their practice.
Vetoquinol has launched Myo Power, the latest addition to the Equistro Performance range of nutritional supplements.
The company says that Myo Power has been formulated with the performance and convalescent horse in mind, and that it is an excellent source of easily digestible protein enriched with L-Leucine and other key essential amino acids necessary for optimal muscular cell development, specifically via the mitochondria.
Vetoquinol claims the product is extremely beneficial for young horses being prepared for sales, competition horses in training, and the convalescent or older horse following periods of box rest or restricted exercise.
Myo Power is available in 1.2kg and 2.3kg tubs. For further information, please contact your local Vétoquinol Territory Manager.
Davies Veterinary Specialists has announced that it will be launching a new referral service in the heart of London at an event being held at the Institute of Physics at 7:00pm on 15th February.
As part of the preparations, the multi-discipline referral centre has published a very polished video which you can view here.
The launch event includes some free CPD: "Challenges in Urology", together with drinks and nibbles.
Vetoquinol UK Ltd has launched a new flea and tick treatment for cats and dogs.
Flevox is a spot-on solution containing fipronil and comes in unique pack sizes of either single pipettes or large clinic packs of 36.
Product Manager Helen Walker said: "With only 55% of pet owners buying their flea and tick treatment from the vet, we recognise there is a huge opportunity to develop and grow this essential market. In the modern age the consumer expects maximum flexibility, and that is what we aim to provide with Flevox.
Whether it be persuading the price-conscious customer away from buying their flea treatments in supermarkets and the internet, or encouraging those who don't treat their pet at all to give it a try without breaking the bank, we're confident we can help grow flea treatment sales in practice."
Vetoquinol says it is supporting the new product with a range of materials dedicated to veterinary surgeries, providing incentives to encourage client bonding and repeat business with your practice.
Helen continued: "We have also teamed up with the fantastic charity Dogs for the Disabled by making a donation for every pipette of Flevox sold. We're really looking forward to raising the profile of this organisation where these amazing dogs give life changing independence to disabled people. We're confident the donation will strike a chord with clients and really engage them with the charity, the Flevox brand and the practice".
To find out more, contact your Vetoquinol territory manager or visit http://www.vetoquinol.co.uk/
Petplan has been named the UK's Best Pet Insurance Provider at the Consumer Moneyfacts awards.
Voted for by over 17,000 consumers, the awards recognise the best financial products available to consumers in the UK.
Petplan, which says it has recently strengthened its policies to provide pet owners with more comprehensive cover, was chosen by consumers for its market leading policies and outstanding customer service.
Petplan Director Neil Brettell said: "The award is great recognition for the fantastic job that our team at Petplan does to keep pets healthy and owners happy.
"Our Covered for Life policies truly do what they say, they ensure that a pet can get the best possible treatment throughout its life without the owner having to worry about the cost. It's great to be recognised for the service that we've been providing to the nation's pets for over 35 years."
For information about how working with Petplan can help your practice call Vetline on 0800 316 8800 or visit www.petplanvet.co.uk
YourVets, the network of privately owned small animal veterinary practices has opened a new clinic in Dagenham, Essex and is re-opening an expanded and improved practice in Wythall, Birmingham later this month.
YourVets already has five clinics operating throughout the West Midlands and Essex, with the philosophy of providing a friendly, caring and high-quality service at an affordable price.
YourVets says its Dagenham clinic is a new, purpose-built facility while the Wythall premises has been enlarged and improved to supersede the old Pet Vaccination Clinic. The Wythall clinic has also been re-branded under the YourVets name, to reflect that fact that its veterinary care has grown to encompass the full range of veterinary procedures, rather than just vaccinations.
The clinics are equipped with high-tech equipment and top-class facilities. They offer a walk in appointment service to provide clients with maximum convenience and flexibility and have easy access to YourVets' own affordable 24-hour emergency service. Owners can also register their pets and order prescriptions online, for added speed and efficiency.
Jonathan Stirling, Managing Director of the PVC/YourVets group, said: "At Dagenham and Wythall, as with all our clinics, visitors and staff will be able to benefit from outstanding facilities, including air conditioned buildings, easy parking and the very latest medical equipment in a relaxed, fun and welcoming atmosphere."
Faye Fraser, Practice Manager at the YourVets Coventry clinic, says: "I love my role at YourVets. It gives me immense satisfaction to know that so many pets and owners have access to our truly affordable prices and professional veterinary service. We all care deeply about the animals we treat, and my love for animals extends into my home life, too. I have two rescue cats Tarot and Sorrell, who both need lifelong medical care."
YourVets currently has clinics at Coventry and Nuneaton in the West Midlands and Rayleigh in Essex. YourVets Dagenham opened on 4th February 2012 and the new-look YourVets Wythall will launch on 12th February 2012, with a special open day.
For more information about YourVetsvisit http://www.yourvets.co.uk/.
National Veterinary Services has launched NVS Webshop, an online veterinary shop that practices can bolt on to their own website, or setup as a standalone online shop.
NVS says the shop, which is branded with your practice livery, includes the following features:
For more information visit: http://www.vet2pet.co.uk, email: salesandmarketing@nvs-ltd.co.uk or call 01782 770326.
A survey carried out by Rachel Crowe BSc PhD in association with Virbac Animal Health and VetSurgeon.org has revealed what veterinary surgeons in the UK expect from pharmaceutical companies and other suppliers.
The survey considers a number of different aspects of the relationship between vets and pharmaceutical companies, from the importance of quality products through to the question of what vets expect from company representatives.
Chris Liggett, Marketing Director at Virbac UK said: "The findings of this survey offer a fascinating insight into the relationship between veterinary practices and their suppliers. In some ways they confirm what we should all already know - that the quality of a company's product range is paramount and that representatives play a key role as ambassadors for our businesses - but the growing importance to vet practices of working with drug companies that provide a complete package of products and services is worthy of note."
The full report is available to download here.
Merial Animal Health, manufacturer of Previcox, has launched a new campaign in small animal practices across the UK to continue to spread the message of 'total joint health'.
As part of the campaign, Merial has produced 'The A-Z of Canine Mobility' - a series of short articles and bite-sized information which can be disseminated to clients, helping to educate dog owners about canine osteoarthritis and the treatment options available.
Previcox Brand Manager Kathryn England said: "We are providing regularly updated articles and information to interested practices in a form that is easily pasted into a newsletter, eshot or fixed to a waiting room wall so that they can communicate with their clients quickly and easily. It's essentially free information to encourage owners to bring their dogs in for a joint check up."
Merial says the message about the importance of joint health and osteoarthritis is not well understood by pet owners, as demonstrated by a recent survey1 which found that only 53% of the owners of old dogs considered reduced willingness to exercise as serious enough to require veterinary attention.
Merial's Technical Manager, Kevin Whelan said: "The results highlight the fact that owners of older pets, even those who would be considered as responsible pet owners, do not consider signs such as unwillingness to exercise or hind leg stiffness to be particularly important. It's therefore important to educate and engage pet owners on this topic to encourage them to seek advice from their vet"
To sign up for regular free updates contact your Merial Territory Manager or call or call 0870 6000 123.
Reference
1. (Davies, 2011)
The RCVS Charitable Trust is looking to recruit volunteers from amongst the vets going to the British Small Animal Veterinary Association Congress this year to participate in research for its website www.rcvstrust.org.uk.
The charity says it is trying to gauge responses to its website, to make sure it is delivering what the profession genuinely needs.
There will be two focus groups on Thursday 12 April. The first session is from 12.45-2.15pm and the second is from 4.00-5.30pm. The charity is looking for between six and ten participants in each group. All participants will be offered a three-month Library membership or a free literature search. Food and drink will be provided.
Please contact c.bushell@rcvstrust.org.uk or ring 0207 202 0714 if you'd like to take part.
Norbrook Laboratories Ltd has launched Propentofylline, a new product designed to reduce lethargy and improve general demeanour and exercise tolerance in older dogs.
Michelle Jones, Brand Manager at Norbrook said: "We launched Propentofylline to the UK market at the recent VPMA Congress where it was warmly received by the delegates with plenty of positive comments on both the lively design of the campaign and the opportunities for use of this product in practice. The product is indicated for improving dullness, lethargy and general demeanour in dogs to essentially give them a new lease of life."
Available in 50mg and 100mg tablets, Norbrook says Propentofylline can be prescribed to help boost a dog's willingness to exercise and improve exercise tolerance.
Speaking at the launch of the product at the VPMA Congress, Ms Pauline Graham, VPMA President from Capontree Vets said: "Propentofylline, as an active ingredient, is widely prescribed by vets with its properties that assist increased blood flow, particularly to the heart and skeletal muscle. Also increasing the blood flow to the brain and therefore its oxygen supply, it is a well recognised treatment for older, lethargic dogs to help encourage brightness as well as tolerance and willingness to exercise. I am pleased to see Norbrook offering this product as another high quality and cost-effective addition to their small animal range."
Michelle added: "Veterinary practices can avail themselves of a range of promotional support material for our Propentofylline product including a technical brochure and waiting room posters. We will also have an introductory offer which our Territory Managers will be pleased to discuss with their clients."
Acoording to news reports, a government minister has said that a package of measures to encourage responsible pet ownership is on the way, and that may include compulsory microchipping.
Replying to a question in the House of Lords, Lord Taylor of Holbeach said the government would put forward its arguments for and against microchipping when it announces its new strategy on dog ownership.
However, according to the BBC report, Conservative peer Lord Renton said ministers must think "carefully before" taking such a step: "There are many dogs that take very badly to having a chip in them," he said. "They get very sore."
Who ever said the Lords were out of touch, eh?
A new quarterly veterinary publication - Companion Animals - has been launched to provide veterinary surgeons with a structured summary of the best international literature published in the past three months.
The peer-reviewed publication is backed by an educational grant from Boehringer Ingelheim Vetmedica, which says it is part of the company's commitment to invest in education and continue to support vets in practice.
Companion Animals contains expert commentary and analysis on recent advances in veterinary medicine and has an international editorial and advisory board. The board comprises Virginia Luis Fuentes from the Royal Veterinary College, Daniel Holden from the County Veterinary Clinic, Jacques Penderis from the University of Glasgow, Scott Brown from the University of Georgia, Brice Reynolds from the National Veterinary School of Toulouse, Rob Rayward from Coast Veterinary Referrals, James Oliver from North Kent Referrals, Sarah Smith from Sarah Smith Cardiology, Mark Lowrie from Davies Veterinary Specialists, Marieke De Vries from the Animal Health Trust and Patricia Ibarrola from University College Dublin.
In addition, each issue contains an original review article. The leading article in Volume 1, Issue 1 is titled 'The recognition and management of acute and chronic pain in cats' and is authored by Louisa Slingsby from the University of Bristol.
To register an account and receive all content free of charge, courtesy of Boehringer Ingelheim Vetmedica, please contact your local Boehringer Ingelheim Vetmedica territory manager or telephone 01344 746959.
Bayer Animal Health and Tracer Advance have launched a new blog about microchips, designed to promote responsible pet ownership.
The blog will be introduced by a new "virtual" pet expert called "Tracey from Tracer", with the character providing information about the importance of microchipping. Weekly updates from Tracey will seek to highlight differences between microchips, the associated databases, and details the whole process of microchipping; including information such as who the pet owner should call if they lose their pet, how a lost pet is reunited with their owner, and what do pet owners need to do to ensure the best possible chance of being reunited.
With over 300,000 pets going missing each year, the blog also aims to encourage owners who have already microchipped their pet to locate their registration documents and ensure they have useful contact details to hand in order to take the necessary action should it be lost or stolen.
Bayer says that according to a survey it conducted recently there is confusion about microchipping, with just under half of those owners who have had their pets microchipped having no idea which brand of microchip their animal is implanted with, and nearly three quarters of those surveyed being unaware which database their details are registered to.
Markus Edingloh from Bayer Animal Health said: "We are delighted to introduce "Tracey" and the new blog which is a method of focusing pet owner's attention on the topic of microchipping their animals. Microchipping pets is an established method to help reunify pets with their owners, but it is also important that owners are fully aware of the range of technology available and the differences in services provided with the microchip, such as the associated database which provides the reunification service. Our new blog aims to provide information about all aspects of microchipping in a bid to increase microchipping awareness and the number of lost pets being reunited with their owners each year".
The blog can be seen at: www.tracermicrochippingblog.co.uk
Merial Animal Health has launched Certifect, a new POM flea and tick treatment for dogs.
The product was launched at a series of presentations by the survival and bushcraft expert, Ray Mears (pictured right) last week.
The connection between Ray Mears and a new flea and tick treatment for domestic dogs became clear as he recounted his experience of contracting Lyme Disease in the UK. Indeed, by the time he'd finished describing the crippling pain he'd suffered and the industrial quantities of morphine and tramadol he'd needed, most vets in the room were probably ready to place an order for a tonne of the new product.
But to dismiss it as just a polished marketing exercise would be wrong. According to the Health Protection Agency, cases of Lyme disease in people have risen from 296 in 2001 to 953 in 2010. It is thought that because the disease is difficult to diagnose, it is likely to be significantly under-reported. In addition, a study by Faith Smith from the University of Bristol last year found that of 3534 dogs examined, 810 (22.9%) were carrying at least one tick.
So, what about the new product? Well, it's essentially Frontline Combo (fipronil + the insect growth regulator, S-methoprine) but with added amitraz. At the low dose contained in Certifect, Merial explained that amitraz doesn't demonstrate acaricidal properties itself, but instead potentiates the effect of the fipronil and causes ticks to detach or fail to attach. It also causes ticks to move around more than they do normally, thereby exposing them to more fipronil.
Merial says the acaricidal effect of Certifect can be seen two hours after application, and that more than 90% of ticks are eliminated within 24 hours. After treatment, Certifect prevented 94.5% to 100% of ticks attaching until day 29, thereby reducing the risk of disease transmission. In terms of integrated flea control, think Frontline Combo.
Certifect can be used on pregnant and lactating bitches, on puppies from 8 weeks weighing more than 2kg, and on dogs which live in households with cats.
Last year saw the highest ever increase in the number of people enrolling as veterinary nursing (VN) students on vocational courses, according to figures released by the Royal College of Veterinary Surgeons.
In 2011, some 1,041 students registered with the RCVS to pursue vocational VN qualifications, compared with 809 in 2010 - a 29% increase.
The total number of people enrolling as student veterinary nurses on either vocational or degree courses in 2011 was 1,439, compared with 1,083 the preceding year - an overall increase of a third.
Libby Earle, head of the RCVS VN Department said: "The overall increase could partially be explained by degree students seeking to avoid increased university tuition fees. However, although there is a noticeable increase in enrolments linked to higher educational courses, this does not explain the increase in further education students.
"A more significant factor is likely to be the inception of the Level 3 Diploma, as this can be undertaken as a full-time programme," Libby continued. "As Colleges running such programmes arrange the practical training placements for their students, this opens up opportunities for the considerable number of people who want to become VNs but who are not employed by a training practice. When we introduced the qualification in 2010 we hoped that this would help to increase the number of VN students - so it's great to see this is happening already and with such a marked increase."
Student VN enrolment figures for 2010 and 2011:
2010
2011
RCVS Level 3 Diploma
647
1,041
RCVS NVQ/VRQ (now superseded)
162
-
Higher education students
274
398
Total student VN enrolments
1,083
1,439
Pfizer has announced the results of research carried out as part of its Vet Support+ initiative, which shows that the three most important factors in engaging a veterinary team are: leadership, employee performance management and team effectiveness. Of the three, performance management is the most important.
The employee engagement survey was carried out to provide an insight to the veterinary market specifically. According to Pfizer more than 4,000 responses were received, providing insights from 749 practice owners, partners and practice managers and almost 3,500 individual veterinary practice employees. Analysis and modelling from an independent expert and the Vet Support+ team led to the identification of three drivers for an actively engaged team within a veterinary practice, and the creation of a national benchmark for employee engagement. Pfizer says Vet Support+ is committing to running the research on a regular basis so that employee engagement amongst all veterinary staff can be monitored on an ongoing basis.
Pfizer says that although recognised as the most important factor in generating good employee engagement, performance management was identified as an area of weakness in many practices. There were contradictory responses from management and staff regarding both formal appraisals and informal feedback taking place. In both cases, management tended to believe this was happening while staff disagreed. Of further frustration for staff was the management of poor performers, with 52% of staff stating that poor performers were not managed effectively.
Leadership is critical for any successful business, however the survey showed that while personal relationships between management and staff are good (79% of vets and 76% of staff agreed that the relationship between management and teams are generally good), there is a lack of trust between leadership and staff (80% of vets said they believe there is trust in the team, while only 62% of staff agreed).
Practice owners were more upbeat about team effectiveness: 76% said they believe the team was willing to put in more effort, while only 63% of staff agreed. There was another inconsistency regarding communication within the team, with only 49% of staff thinking that communication in practice is good versus 65% of practice owners.
Ned Flaxman, Director Business Innovation at Pfizer Animal Health said: "At face value this data makes for very interesting reading and the identification of the key drivers of engagement in practice is the practical benefit for practices to prioritise their focus of activity on staff management."
He added: "This research will enable us to work with practices to do their own employee engagement survey to be benchmarked against the national study. This will provide an evidence-based approach to identify the biggest gaps for improvement, and our Vet Support+ team can work with practices to deliver solutions for those challenges whether leadership, team effectiveness or performance management."
Practice owners and managers wishing to understand the data in more detail and measure levels of engagement within their own team against the evidence-based benchmarks the study provides should contact the Vet Support+ team at http://www.vetsupportplus.co.uk/
Key findings from the Employee Engagement Survey:
Elanco Companion Animal Health, manufacturer of Comfortis chewable tablets for dogs, has developed a Flea Allergy Dermatitis (FAD) algorithm to provide veterinary surgeons with step-by-step guidance on its diagnosis and treatment.
Developed in conjunction with Dr Chiara Noli, DVM, Dip ECVD, a referral dermatologist and dermatopathologist from Northern Italy, the algorithm covers the many complexities and causes of pruritus. It also advises veterinary surgeons to prescribe strict oral flea control if antibacterial shampoo or lotions are used.
Anna Jackson, veterinary manager at Elanco Companion Animal Health said: "Canine patients with dermatological conditions including Flea Allergy Dermatitis are often prescribed topical treatments, such as shampoos, which may compromise the effectiveness of many spot-on topical flea control products. The new Flea Allergy Dermatitis algorithm takes this into account by providing veterinary surgeons with step-by-step advice on the diagnosis and treatment of Flea Allergy Dermatitis including the benefits of using oral flea control if a shampoo is administered."
For a copy of the Flea Allergy Dermatitis algorithm, please contact your Elanco Companion Animal Health key account manager or email elancocah.uk@lilly.com.
A survey carried out by the Veterinary Benevolent Fund has identified stress management and maintaining a healthy work/life balance as the biggest challenges facing veterinary surgeons and the profession.
Asked: 'What are the key issues, if any, for the veterinary profession?', and to select up to 5 from a list, the 400 veterinary surgeons that took part in the survey picked the following:
In addition, when asked: 'How often do you ask someone for advice about your problems?', 49.5% said: 'never/infrequently', 38.3% said: 'occasionally (2-6 times a year)' and only 12.2% said: 'regularly (weekly/monthly)'. Of course this could mean that veterinary surgeons are perfectly able to sort out their own problems, or that the problems they encounter are not severe enough to warrant getting help. Indeed, 49.6% of respondents said that their problems would not be severe enough to contact the VBF for support, and a further 19.9% said: 'I don't need support'
That may be true for those that completed the survey at the time they did, but the high suicide rate within the profession suggests that perhaps more vets would benefit from sharing their troubles with others.
Talking of which, when asked: 'If you were to have a mental health problem, who would you turn to for advice?, the two most popular answers were unsurprisingly: 'a family member or friend', and 'My GP' (32.6% and 32.2% respectively). The VBF came third with 11.9%, ahead of 'a trusted colleague' at 8.3% and 'the Internet' at 6.3%.
VBF President Dr Lydia Brown said: "The findings of this survey are significant for all us of working in the veterinary profession today and many of us will recognise the emerging themes. I am very grateful that so many members of the profession responded to the survey.
"While we train hard for our chosen career and many go on to find fulfilment, it's clear that in today's challenging environment, the reality of life in practice can prove a strain. The effect on relationships both at home and at work can be traumatic and yet, as a profession we can be reluctant to seek help or advice.
"The VBF's role is key. Our Vet Helpline, a 24 hour confidential listening service and the Veterinary Surgeon's Health Support Programme, which provides confidential help with addiction and mental health issues, already provide a lifeline for many. But we're not just here to help in a crisis. Prevention is, after all, much better than cure, and if a small problem can be resolved quickly, and a future crisis may be avoided.
"With this in mind, we are developing the range of services we offer and have, for instance, recently relaunched our Vetlife website. The site provides a wealth of practical advice on many aspects of work and family life from financial planning, managing relationships through to tackling stress and depression.
"Ensuring the wellbeing of all those working in the profession is our goal and we will look to increase the support we can provide in 2012. We greatly appreciate involvement and support from the profession and from industry to sustain our vital work and would ask anyone interested in helping us or getting involved to contact us."
Europe's largest private specialist veterinary practice, Davies Veterinary Specialists, has opened a new centre at the premises of the Hyde Park Veterinary Centre in Connaught St., London W2.
Davies Veterinary Specialists employs 40 veterinary surgeons, 23 of them RCVS Recognised Specialists and more than 50 nurses. The main hospital, based in Bedfordshire, has sophisticated diagnostic, surgical and treatment facilities and offers integrated multi-disciplinary care.
Clive Elwood, Managing Director of DVS, said: "We believe that pet owners should have easy access to the top veterinary specialists in the country. We are now bringing a team of specialists offering consultations in medicine, cardiology, ultrasonography, neurology, ophthalmology, orthopaedic and soft tissue surgery to Davies London. This will make it much easier for London vets to offer their clients a convenient referral service, with full access to state-of-the-art facilities."
The Hyde Park Veterinary Centre is a long-established central London veterinary clinic. Recently expanded and refurbished, the clinic has invested heavily in the latest diagnostic and treatment facilities for the clinical care and treatment of London's pets. Head vet Andrew Prentis said: "We are all very excited about the collaboration with Davies: this new local access to top level specialists is really going to help London's vets offer their clients the very best in veterinary care at all times."
For more information, call 0207 535 0444 or visit www.vetspecialists.co.uk/london
Bayer Animal Health has launched a new version of Drontal which is presented as a bone-shaped tablet.
The company says that this is the UK's first worming tablet shaped like a bone, and that the product is designed to help improve client compliance.
Dan White, Group Product Manager at Bayer Animal Health said: "Almost half of dog owners - surveyed prior to launch - indicated that new Drontal bone would encourage them to worm their dogs more routinely. This is clearly great news for practices especially during these difficult economic times.
The launch of Drontal bone will be supported by a marketing drive that includes a new advertising creative concept which will be featured as part of a national TV advertising campaign, and an online consumer-facing competition called Give Your Dog A Bone designed to engage further with dog owners and communicate the benefits of having a worm-free dog.
Dan added: "The online and supporting consumer PR campaign will bring to life the special bond between pet and owner, and celebrate the happiness that dogs bring to our lives when they are happy, healthy and worm-free."
Practices can request a practice support pack to promote the availability of Drontal bone which will include a notice board picture-pack aimed at dog owning clients by calling their Bayer Territory Manager or 01635 563380.
The Give Your Dog a Bone competition and PR campaign has been devised by leading healthcare communications agency Pegasus. The new 'bone-shaped' TV and print creative has been developed by the recently-appointed advertising agency Dinosaur and will launch in early 2012.
Drontal's Give Your Dog a Bone competition will be launched on 1st March 2012 at www.giveyourdogabone.co.uk.
BCF Technology is offering up to 35% off a variety of ultrasound and x-ray equipment until the end of February.
The offers are available on x-ray generators and ultrasound products such as the Medison Sonovet R3, GE C5 and Zonare.
For more information, visit the BCF website: www.bcftechnology.com, or ring 01506 460023.
Offers end 24th February and are subject to availability.
The British Veterinary Association's Animal Welfare Foundation has produced an online advice leaflet to guide veterinary surgeons through the possible scenarios in the consulting room.
'The practical and legal approach to the docked puppy' leaflet answers questions like:
Introducing the leaflet BVA AWF Chair Tiffany Hemming said: "With such complex and varying laws on tail docking of dogs this leaflet provides clear guidance for vets on how to handle the first consultation with a docked puppy.
"The leaflet includes an easy to follow flow-chart and aims to help vets tackle the subject without alienating their clients."
You can view the leaflet here.
Royal Canin has launched two new skincare diets.
'Hypoallergenic Wet' is a wet adaptation of its 'Hypoallergenic' range of diets, providing variety for the nutritional management of dogs with adverse food reactions. 'Anallergenic' dry food is for the dietary management of dogs with even the most severe dietary allergy.
'Hypoallergenic Wet' contains soy protein hydrolysate, so it can either be fed as a complete diet or interchanged and used as an addition to Hypoallergenic, Hypoallergenic Moderate Calorie or Hypoallergenic Small Dog. The wet food, available in a 400g can, can be recommended for short term feeding (for an elimination diet strategy) or for the lifelong nutritional management of dogs with adverse food reactions. Royal Canin says it is designed to be highly digestible through its low molecular weight peptides and is also appropriate for the dietary support of dogs with inflammatory bowel disease, chronic diarrhoea and Exocrine Pancreatic Insufficiency (EPI).
'Anallergenic' follows in the footsteps of Hypoallergenic but goes further - offering both hydrolysed proteins and a pure carbohydrate source, to which exposure is limited and therefore allergy would be rare. The diet comprises a unique protein source composed exclusively of free amino acids and very low molecular weight oligopeptides. Much like the Hypoallergenic range, Anallergenic is also formulated with essential fatty acids to help support skin health and a complex of nutrients to help maintain the barrier effect of the skin.
The fully balanced diet - suitable for the nutritional support of adult dogs either short or long-term - has proven results with 100% of dogs in a Royal Canin study showing significant improvement in their skin condition.
Gudi Stuttard BVSc MRCVS, one of Royal Canin's Veterinary Support Managers, said: "These two new products join our well-established 'Hypoallergenic' range, as well as our recently launched 'Skin Care' diets - for the nutritional management of dogs with dermatosis unrelated to food intolerance or allergy.
"By building on our portfolio of veterinary skin care diets, we aim to further strengthen our DermAlliance campaign, which is dedicated to assisting in the improvement of skin care knowledge in general veterinary practice."
Please visit www.royalcanin.co.uk for more information.